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BORUSIEWICZ, ANDRZEJ, and IRENEUSZ ŻUCHOWSKI. "DIRECT SALES IN AGRICULTURE." sj-economics scientific journal 28, no. 1 (March 30, 2018): 9–24. http://dx.doi.org/10.58246/sjeconomics.v28i1.138.
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This paper is an attempt to analyze the conditions of direct sales in agriculture. The scope of the survey included surveys conducted on 54 agricultural producers in 2016 from the territory of three voivodships: Mazowieckie, Podlaskie and Warmińsko-Mazurskie. On the basis of the conducted research, the factors determining direct sales in agricultural enterprises and their influence on the analysed process were identified. Farmers are increasingly looking for alternative forms of sale to sell agricultural products. The main reasons why agricultural producers do not engage in activities in the form of direct sales are poor regulation for farmers, a lack of knowledge and ability to interpret the rules, and high transport costs. Nearly 40% of respondents indicated direct sales as the main source of income in agriculture. The importance of direct sales is growing and represents a fairly important source of revenue. In the future, with appropriate legal conditions and a slightly changed form, it may become more important for the development of agriculture and rural entrepreneurship, as well as an additional or in some cases the basic source of income for agricultural producers.
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Anitha, Mrs A., Mrs P. Kanaga Lakshmi, S. Nandhini, P. Karunya Devi, N. Shanmugapriya, and M. Subbulakshmi. "Direct Sales of Agricultural Commodities." Journal of University of Shanghai for Science and Technology 23, no. 06 (June 22, 2021): 1252–56. http://dx.doi.org/10.51201/jusst/21/06426.
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The most fundamental people who offer nourishment for sale to the public and accordingly connect with clients are ranchers and retailers. Numerous food varieties and high-quality materials are made by ladies in the provincial district under the MAHILA UDYOG, which offers an assortment of things. Ladies in provincial regions who are essential for MAHILA UDYOG may make an assortment of things and acquire a benefit from them. These days, ranchers are stood up to with an assortment of issues, remembering an absence of return for their produce, like vegetables and organic products. The rancher sold their merchandise at a modest expense, however, its fairly estimated worth is very high because numerous wholesalers and sellers hold stock, and the market worth of the item ascends because of item deficiencies. Accordingly, we made an Android App connect the distance between the provincial and metropolitan regions, just as to resolve the issues related to tackling this issue. Ranchers can’t offer them to the individual they pick since they don’t go to the market or vendors don’t contact any of the ranchers since their contacts are restricted. Subsequently, we’ll make an application that takes care of the issue of ranchers and merchants selling wares with accommodation and reliability. The rancher’s responsibility is to transfer the products, while the merchant’s responsibility is to put orders using the online installment framework. The retailer may see the dirt’s evaluating, which is given by the Indian government. On the off chance that the rancher’s Soil Health Card shows that the dirt quality is amazing, the shipper may essentially verify that the item is similarly fantastic. Subsequently, he can buy the merchandise from that rancher. The Soil Health Card is validated utilizing an OCR innovation when the rancher transfers it to the framework.
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Msweli-Mbanga, P., and Chen T. Lin. "Redefining performance of direct sales people." South African Journal of Business Management 34, no. 3 (September 30, 2003): 29–40. http://dx.doi.org/10.4102/sajbm.v34i3.685.
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The purpose of this study is to broaden the definition of performance to include extra-role and in-role aspects in the conceptualisation of performance in direct selling. Using exploratory and confirmatory factor analysis, the authors first report the development of the extra-role performance scale. A model of extra-role performance consisting of five dimensions including individual initiative, helping behaviour, self-development, organisational loyalty and organisational compliance was identified. Nomological validity of the newly developed scale was established by relating the dimensions of extra-role performance to the in-role performance measure. The authors discuss the implications of their findings and suggest avenues for further research.
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Brodie, Stewart, John Stanworth, and Thomas R. Wotruba. "Direct Sales Franchises in the UK." International Small Business Journal: Researching Entrepreneurship 20, no. 1 (February 2002): 53–76. http://dx.doi.org/10.1177/0266242602201005.
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Li, Qiang, and Huanling Li. "Pricing Decisions and Online Channel Selection Strategies in Dual-Channel Supply Chains considering Block Chain." Discrete Dynamics in Nature and Society 2022 (May 31, 2022): 1–15. http://dx.doi.org/10.1155/2022/3027249.
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Pricing decisions and online channel selection strategies are playing an increasingly important role in e-commerce. In this paper, we consider two different types of dual-channel supply chain sales models, namely, an online direct + online distribution sales model consisting of an online direct sales channel and online distribution sales channel and an online direct + delegation sales model consisting of an online direct sales channel and an online delegation sales channel. By introducing the customer sensitive coefficient and block chain technology into these dual-channel supply chain sales models, we analyzed pricing decisions and online channel selection strategies in dual-channel supply chains in terms of the adoption and nonadoption of block chain technology. In the two different dual-channel sales models, the results showed that (1) without block chain technology, retail prices increase when the manufacturer’s unit retail cost increases; (2) with block chain technology, retail prices are higher than those of sales models that do not adopt block chain technology; and (3) with block chain technology, the manufacturer should choose the online direct + delegation sales model to sell its products.
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Wightman, Jill M. "Direct Sales and Direct Faith in Latin Americaby Peter Cahn." PoLAR: Political and Legal Anthropology Review 35, no. 2 (November 2012): 350–52. http://dx.doi.org/10.1111/j.1555-2934.2012.01209.x.
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ZARICHNA, Olena. "Advantages of using direct marketing in the sales activities of the enterprise." Scientific Papers of Silesian University of Technology. Organization and Management Series 2021, no. 154 (2021): 365–74. http://dx.doi.org/10.29119/1641-3466.2021.154.28.
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Purpose: The aim of the article is a study of the development of the concept of "direct marketing", research of the methodological and informative providing of realization of direct sale in activity of sale enterprises. To achieve the goal, the following tasks are set: systematization, comparison and analysis of theoretical approaches of the Ukrainian and foreign scientists, is to essence of concept "direct marketing"; researches of basic instruments of realization of direct sale by the performers of entrepreneurial activities; determinations of advantages and lacks of the use of the direct marketing are in activity of enterprises; grounds of the use of the direct - marketing are in activity of sale enterprises. Design/methodology/approach: To the article were used methods of comparison, grouping and generalization – for research and analysis of opinion of scientists in relation to development of the direct marketing, method of systems analysis – for systematization of modern forms of the direct marketing and ground of them role in the sale activity of enterprises, and also formulating of conclusions. Findings: The analysis of scientific labours and researches in relation to the use of the direct marketing in activity of the Ukrainian enterprises showed that the direct marketing was the special form, process, method of effective realization of sale of products, in the modern business conditions. 23 Practical implications: Researched in the article modern forms of the direct marketing show 24 that today, their use in the sale activities of enterprises not only facilitates the sale of goods and 25 services at the market, but also allow to form effective, direct of long duration relations with 26 consumers, to choose effective marketing strategy and program of actions, which influences on 27 informing of market environment, growth of having a special purpose audience, increase of 28 volumes, sale and expansion of limits of realization of business. 29 Originality/value: The article contains the validity of the practical use of modern forms of 30 direct marketing in the activities of Ukrainian enterprises: Premium Food (Mr. Grill), LTS 31 “Solomia”, “Rodinna kovbaska”, “Henkel Bautekhnik Ukraine”, TM “Curtis” and others
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HATTORI, Toshihiro, Satoshi TSUTSUMI, Eikichi SHIMA, and Toshiyuki IMAI. "Effects of Sales of Farm Products in Direct Sales Shops on Farmhouse." JOURNAL OF RURAL PLANNING ASSOCIATION 19 (2000): 301–6. http://dx.doi.org/10.2750/arp.19.19-suppl_301.
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Baker, Margaret Ann. "Direct Mail Sales Letters: Form and Substance." Journal of Technical Writing and Communication 23, no. 2 (April 1993): 159–70. http://dx.doi.org/10.2190/7dl8-hxj0-97t3-48n4.
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Practitioners and consultants, who have developed much of the theory on the direct mail sales letter, emphasize one point: The reader must be enticed to read the letter. One way to entice the reader is to use an indirect arrangement of support: Invitation, Benefits and Proof, Acceptance, and Teaser. Other reader-directed principles are 1) create the look of a personalized letter and 2) employ strategies to promote readability.
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&NA;. "Rise in direct Internet sales of sildenafil." Inpharma Weekly &NA;, no. 1212 (November 1999): 4. http://dx.doi.org/10.2165/00128413-199912120-00007.
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Hendershott, Terrence, and Jie Zhang. "A Model of Direct and Intermediated Sales." Journal of Economics Management Strategy 15, no. 2 (June 2006): 279–316. http://dx.doi.org/10.1111/j.1530-9134.2006.00101.x.
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Whitcomb, M. Glenn. "Watch Out for Direct Sales/Purchase Contracts." Natural Gas 5, no. 9 (September 11, 2007): 8–9. http://dx.doi.org/10.1002/gas.3410050902.
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Huang, Fang, Yi Pan, Zhi Zhao, Han Song, and Yuying Liu. "Manufacturer Channel-Selection Strategy Considering Information Sharing Under Uncertain Demand." Systems 13, no. 2 (February 10, 2025): 108. https://doi.org/10.3390/systems13020108.
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Taking into account retailers’ resistance and operational costs, manufacturer enterprises are facing the optimal decision-making problem of whether and what kind of direct sales channels to open. Meanwhile, against the backdrop of asymmetric demand information, how does retailers’ information sharing affect manufacturers’ channel selection? Based on this, this study considers three types of sales channels for manufacturers in the context of asymmetric demand information: a traditional channel, online direct sales channel, and subsidiary direct sales channel. Six supply chain game models are established under the retailer’s information strategy, and the manufacturer’s channel-selection decision and the retailer’s information-sharing decision are analyzed. The study demonstrates that when information is shared, the online direct sales channel represents the optimal choice. Conversely, when information sharing is absent, the manufacturer will select the subsidiary direct channel when the subsidiary sales channel opening cost is minimal, and the unit direct selling cost of online direct sales channels is moderate. Furthermore, we discover that retailers lack motivation to share demand information. Therefore, we propose an information-sharing incentive system to encourage retailers to voluntarily share information with manufacturers, aiming for Pareto optimization in the supply chain.
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Ding, Weijia, and Liyun Wu. "Research on the Selection of Supply Chain Marketing Models Based on E-commerce Service Levels." Proceedings of Business and Economic Studies 4, no. 4 (August 27, 2021): 197–207. http://dx.doi.org/10.26689/pbes.v4i4.2424.
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Based on the game theory, the service sensitivity coefficient is introduced to construct four marketing game models, which include a single flagship store, a single self-operated store, a direct sales-flagship store, and a direct sales-self-operated store, in combination with numerical analysis methods to analyze manufacturers and e-commerce platforms in different situations. The study found that the service levels affected the profit of each entity in the supply chain. The service levels of self-operated stores were higher than those of the flagship stores, and the opening of direct sales channels had a stimulating effect on the service levels of e-commerce platforms to a certain extent. In consideration of the service levels and the ability to build direct sales channels, the direct sales-flagship store marketing model is the best choice for manufacturers whereas e-commerce platforms are more inclined to open self-operated stores. However, the opening of manufacturers’ direct sales channels is not necessarily beneficial to e-commerce platforms.
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Salim, Emil, and Nina Gusmala Delvi. "Improving Purchase Decisions In Pandemic Times Through Expected Value By Analyzing Direct Selling And Sales Promotion at CV. Dunia Unggas." Journal of Science Education and Management Business 1, no. 1 (January 14, 2022): 1–5. http://dx.doi.org/10.62357/joseamb.v1i1.36.
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In this study are consumers who are in West Sumatra. Sampling using Double sampling technique namely Quota Sampling and Purposive Sampling.Based on the results of parisial research (t test) shows that there is a significant effect (0.042 <0.05) between direct selling on expected value, there is a significant effect (0.000 <0.05) between sales promotion on expected value, there is a significant influence significant (0.000 <0.05) between direct selling and sales promotion on expected value, there is an insignificant effect (0.100 <0.05) between direct selling on purchasing decisions, there is a significant effect (0.000 <0.05) between sales promotion on buying decision,There is a significant effect (0.001 <0.05) between expected value on purchasing decisions, There is a significant effect (0.005 <0.05) between direct selling and sales promotion on purchasing decisions with expected value as an intervening variable, the direct effect of direct selling (X1) is smaller than with the indirect effect of direct selling (X2 through expected value (Z) on purchasing decisions (Y), The direct effect of sales promotion (X1) is greater than the indirect effect of sales promotion (X2 through expected value (Z) on purchasing decisions (Y), the contribution of direct selling variables, sales promotion to expected value has an effect of 42.1%, the remaining 57 , 9% is influenced by other variables outside of this study, the contribution of direct selling, sales promotion variables to purchase decisions through expected value has an effect of 60.6%, the remaining 59.6% is influenced by other variables outside of this study.
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Schmidt, Claudia, Zheng Tian, Stephan J. Goetz, Chadley R. Hollas, and Lisa Chase. "Agritourism and direct sales clusters in the United States." Agricultural and Resource Economics Review 52, no. 1 (April 2023): 168–88. http://dx.doi.org/10.1017/age.2023.1.
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AbstractAgritourism and direct-to-consumer sales are increasingly used as diversification strategies to generate additional farm revenue streams. Yet despite their growing importance, the impacts, interactions, and adoption of these strategies remain poorly understood. Here we use univariate and bivariate local Moran’s I statistics to identify agritourism and direct-to-consumer sales hotspots in the United States and a Seemingly-Unrelated-Regression Spatial Durbin Model to examine the association between agritourism and direct farm sales to consumers. We find that agritourism and direct sales reinforce each other within the same county but not consistently across neighboring counties.
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Sieczko, Anna. "DIRECT SALES OF PRODUCTS OF ANIMAL ORIGIN IN POLAND." Annals of the Polish Association of Agricultural and Agribusiness Economists XXI, no. 4 (October 16, 2019): 413–20. http://dx.doi.org/10.5604/01.3001.0013.5354.
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The purpose of this paper was to determine the scale and product categories involved in direct sales of food of animal origin and small scale agricultural retail trade as well as an analysis of direct sales covering the period from October 2016 to August 2019. The European Commission promotes short food supply chains, recommending that Member States simplify rules regulating direct selling. In 2017, Poland simplified the law on the sale of processed and unprocessed food of animal and non-animal origin by farmers. The study focused on farms run by farmers involved in the direct sales of products of animal origin and small scale agricultural retail trade. Such activity must be reported to the General Veterinary Inspectorate (GIW). The analysis showed that the direct sales of food products are developing and involve an increasing number of producers offering produce. Compared to 2016, the number of entities involved in registered direct sales increased by 28.5%. The categories of products most often sold through direct sales involve – unprocessed bee products, table eggs and fishery, while small scale agricultural retail trade mostly focused on table eggs, unprocessed bee products, dairy products, raw milk and meat products.
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Anjasmara, Anjasmara, Palupi, T. N, Hayati. "HUBUNGAN MOTIVASI DAN KEPERCAYAAN DIRI TENAGA PENJUAL LANGSUNG (DIRECT SALES) BANK DBS DI JAKARTA." Jurnal Psikologi Pendidikan dan Pengembangan SDM 11, no. 1 (December 30, 2023): 14–20. https://doi.org/10.37721/psi.v11i1.1025.
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Motivasi direct sales sangat di butuhkan untuk meningkatkan kepercayaan diri, motivasi dan kepercayaaan diri sangat menunjang kinerja. Penelitian ini mempunyai tujuan mencari tahu hubungan motivasi serta kepercayaan diri tenaga penjual langsung (direct sales) bank DBS di Jakarta. Pengambilan sampel sebesar 32 dari jumlah populasi sebanyak 80 direct sales, teknik yang digunakan nonprobability sampling. Metode analis yang digunakan adalah analis product moment of pearson dengan menggunakan SPSS 21. Hasil penelitian menunjukan 0,612 dengan r tabel 0,349 (taraf signifikasi 5%) yang berarti adanya hubungan motivasi dan kepercayaan diri direct sales kartu kredit bank DBS di Jakarta. Sumbangan yang diberikan 37,5%. Sedangkan faktor lain yang mempengaruhi kepercayaan diri selain motivasi sebesar 62,5% dapat dijelaskan oleh sebab-sebab lain.Kata Kunci: Motivasi, kepercayaan diri, dan direct sales.
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Brown, Cheryl, Stacy M. Miller, Deborah A. Boone, Harry N. Boone, Stacy A. Gartin, and Thomas R. McConnell. "The importance of farmers' markets for West Virginia direct marketers." Renewable Agriculture and Food Systems 22, no. 1 (March 2007): 20–29. http://dx.doi.org/10.1017/s1742170507001561.
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AbstractIn the winter of 2004–2005, over 300 of West Virginia's farmers' market vendors were surveyed with regard to sales levels, promotional techniques and operational characteristics such as hours worked, types of products produced and length of season. Vendors were categorized based on part-time, full-time or retired status, and full-time farmers, both with and without off-farm jobs, were found to be distinct from part-time and retired vendors with respect to 2004 total farmers' market sales and the percentage of household income from farmers' markets. Econometric analysis [ordinary least squares (OLS)] was performed to identify the impact of explanatory variables on total farmers' market sales, percentage of household income from farmers' market sales and amount of household income from farmers' market sales. Independent variables such as bargaining, cost-plus pricing, selling at markets outside West Virginia and providing print materials were found to have a positive impact on annual sales. The number of products produced, distance traveled to market and number of weeks at market were also positively related to the percentage of income obtained from farmers' market sales. Both part-time and retired producers received a lower percentage of household income from farmers' markets relative to full-time producers. Retired and part-time, along with limited-resource vendors (with annual household income less than $20,000) were also found to have lower total sales in the 2004 season. Identifying the characteristics associated with greater farmers' market sales and a higher reliance on such sales for household income will help in the sustained success of markets as engines of economic development and small farm viability.
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Rahman, Andi F. "Definisi Kembali Business Process Penjualan Ritel Akibat Pengaruh Teknologi Informasi." Jurnal STEI Ekonomi 27, no. 2 (February 19, 2019): 138–55. http://dx.doi.org/10.36406/jemi.v27i2.131.
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Living within internet become easier, back to 90 or earlier when need something we have to go shop to buy something we needed. But now these days, we just picked the phone make a phone call to shop and make an order. Just couple hours the product we are needed just arrived right front our house, pick the product and pay the cash. Everything become very simple. Internet era make us to redefinition of Business Process of sales. Back to earlier, the buyer and the sales have to meet make transaction. But they don’t have to meet again, and the matter fact, they don’t know to each other completely. Now the transaction support by internet and bank, they make this impossible. Internet make people (buyer and sales) meet in web world, the make transaction. And finally the buyer pay the price via bank and again the buyer pay the price via internet through the bank. And the sales after received confirmation from the bank, they right the way to pack the package and delivery the package from courier service. Data of year 2013-2013 average increment of direct sales only grows amount 9.9% and increment of sales online grows up to 59.9. it seem increment of sales of online very massive in period year 2013 up to 2017, and the number sales of online almost half of direct sales i.e. 2019 T and sales of online i.e 108 T. With regression coefficient formula look relationship direct sales with increment of Indonesia’s growth economy i.e. 0.212% and sales online growth i.e. 0.223% , it means both sales online and direct sales have one direction refer to Indonesia’s economy growth, only sales online has stronger relationship i.e. 0.223% and gap 0.011% compare to direct sales.
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Rahman, Andi Fuji. "Definisi Kembali Business Process Penjualan Ritel Akibat Pengaruh Teknologi Informasi." Jurnal STEI Ekonomi 27, no. 02 (February 19, 2019): 138–55. http://dx.doi.org/10.36406/jemi.v27i02.131.
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Living within internet become easier, back to 90 or earlier when need something we have to go shop to buy something we needed. But now these days, we just picked the phone make a phone call to shop and make an order. Just couple hours the product we are needed just arrived right front our house, pick the product and pay the cash. Everything become very simple. Internet era make us to redefinition of Business Process of sales. Back to earlier, the buyer and the sales have to meet make transaction. But they don’t have to meet again, and the matter fact, they don’t know to each other completely. Now the transaction support by internet and bank, they make this impossible. Internet make people (buyer and sales) meet in web world, the make transaction. And finally the buyer pay the price via bank and again the buyer pay the price via internet through the bank. And the sales after received confirmation from the bank, they right the way to pack the package and delivery the package from courier service. Data of year 2013-2013 average increment of direct sales only grows amount 9.9% and increment of sales online grows up to 59.9. it seem increment of sales of online very massive in period year 2013 up to 2017, and the number sales of online almost half of direct sales i.e. 2019 T and sales of online i.e 108 T. With regression coefficient formula look relationship direct sales with increment of Indonesia’s growth economy i.e. 0.212% and sales online growth i.e. 0.223% , it means both sales online and direct sales have one direction refer to Indonesia’s economy growth, only sales online has stronger relationship i.e. 0.223% and gap 0.011% compare to direct sales.
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Setiawan, Sigit, Bedjo Sujanto, and Dedi Purwana. "The Effect of Work Atmosphere, Training, Incentives, and Motivation on Sales Productivity in PT. Suzuki Indonesia." IJHCM (International Journal of Human Capital Management) 3, no. 2 (December 4, 2019): 61–69. http://dx.doi.org/10.21009/ijhcm.03.02.06.
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The aims of this study effect of work atmosphere, training, incentives, and motivation on sales force productivity at PT. Suzuki Indonesia. This study uses correlational studies. The sample from this study was 120 people selling PT. Suzuki Indonesia personnel in the Jabodetabek area. The results of this study indicate that; 1) The work environment has a positive direct effect on the productivity of the sales force of 0.613 with a tcount of 8.43, 2) training has a positive direct effect on sales force productivity of 0.628 with a tcount of 8.77, 3) incentives have a positive direct effect on labor productivity sales of 0.609 with a tcount of 8.34, 4) motivation has a positive direct effect on sales force productivity of 0.635 with a tcount of 8.94, 5) work environment, training, incentives, and motivation together have a positive direct effect on productivity sales force of 0.812 with a tcount of 55.78. Thus an increase in sales force productivity can be achieved well if there is a strong influence of the work environment, training, incentives and motivation that are well-developed.
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Smyczek, Sławomir, Giuseppe Festa, Matteo Rossi, and Filippo Monge. "Economic sustainability of wine tourism services and direct sales performance – emergent profiles from Italy." British Food Journal 122, no. 5 (April 4, 2020): 1519–29. http://dx.doi.org/10.1108/bfj-08-2019-0651.
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PurposeDirect sales at the winery constitute one of the most used indicators for evaluating the success of a wine tourism experience. In this respect, service performance at the winery can have some influence on sales, which assumes that there is a direct link between the service level intensity of the wine tourism offer and the intensity level of direct sales at the winery; thus proposing that the global sustainability of the economic performance of the winery would increase if the wine tourism experience was supported by intense wine tourism services.Design/methodology/approachA descriptive statistical investigation was conducted on a sample of 35 Italian wineries, giving evidence on the adoption of different service categories as part of the wineries' wine tourism offers. From these results, an inferential statistical analysis was conducted to detect the existence of a direct link between wine tourism services and direct sales at the winery.FindingsBased on the current investigation, even though it was of an exploratory nature, the evidence does not in general support a direct link between the service level intensity of the wine tourism offer and the level of intensity of direct sales at the winery. Instead, some evidence points to a potential direct link between logistics services and direct sales. Unfortunately, some evidence emerged regarding the lack of availability of wine tourism services for disabled persons.Originality/valueWine tourism is a relevant success factor for the wine business. Its influence affects not only the wineries' reputation through word-of-mouth, most of all on the social networks but also their image and most importantly their direct sales. Frequently, in fact, wine tourism performance can be evaluated by direct sales performance. As a result of the current investigation, however, it is likely that the intensity level of direct sales at the winery is not the most correct indicator for evaluating the success of a wine tourism experience with high levels of service, especially when considering overall sustainability.
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Pertiwi, Mardiana Ade. "IMPLEMENTASI DIRECT SELLING BIDANG USAHA OTOMOTIF." Jurnal Utilitas 7, no. 2 (October 1, 2021): 44–49. http://dx.doi.org/10.22236/utilitas.v7i2.8427.
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This research aims to find out how the implementation of Direct selling in the automotive business field. The number of informants of this study is as many as 3 people consisting of 2 sales supervisors and IT web staff. The research method used is a qualitative method is descriptive. Research sampling techniques using Purposive Sampling. Research data collection techniques include participatory observation, structured interviews, and documentation. Based on the findings of the researchers concluded, Direct selling applied in the automotive business includes (1) direct channels of consumers; (2) interactive marketing; and (3) alternative media. Direct consumer channels consist of direct mail, catalog marketing, and telemarketing. While interactive marketing consists of websites, microsites, and online communities. Furthermore, the latter is that alternative media consists of print media, electronic media, outdoor media, and bottom-line media. Advice that can be given so that sales can develop direct channels of consumers by reaching the effectiveness of the right targets, interactive marketing that can be developed with the use of live chat so that consumers do not have to wait long besides that it is expected that all sales have microsites to promote themselves and support in their sales and for alternative media used should be further developed so that consumers are interested in seeing information provided.
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Martinez, Steve W. "Fresh Apple And Tomato Prices At Direct Marketing Outlets Versus Competing Retailers In The U.S. Mid-Atlantic Region." Journal of Business & Economics Research (JBER) 13, no. 4 (October 5, 2015): 241. http://dx.doi.org/10.19030/jber.v13i4.9455.
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<p>This study uses Nielsen Homescan panel data to compare average prices of fresh apples and tomatoes purchased at direct-to-consumer outlets (e.g., farmers’ markets) with prices at grocery stores and supercenters in the Mid-Atlantic region. Compared to grocery stores, prices at direct sales outlets are estimated to be lower, on average, for both tomatoes and apples. Tomato prices at direct sales outlets were also less than supercenter prices in all seasons and subregions. Apple prices paid by consumers at direct sales outlets were comparable to prices paid at supercenters, except for the Maryland/Delaware/New Jersey subregion, where direct sales outlet prices were markedly lower. <em></em></p>
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Hapsari, Ria Mawar, Farida Indriani, and Sutopo Sutopo. "QUALITY ANALYSIS OF SUPPORT MARKETING AND QUALITY OF SALES TRAINING ON SALES PERFORMANCE CAPABILITY ON PERFORMANCE SALES PERFORMANCE." Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science) 16, no. 3 (April 3, 2018): 145. http://dx.doi.org/10.14710/jspi.v16i3.145-166.
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This study aims to analyze and examine the effect of quality marketing support, sales quality, sales force capability to salespeople performance, with the formulation of the problem of "how to improve sales force performance" on channel Direct Sales Credit Card at BNI Semarang and Yogyakarta Regional Office. Populations and samples selected in the study were credit card sales BNI channel Direct Sales Semarang and Yogyakarta, which amounted to 110 respondents, with the census method. Data collection using questionnaire with answer value 1 (very strongly disagree) up to 10 (very strongly agree). Data analysis using Structural Equation Modeling (SEM) through AMOS program, with result indicate that research model acceptable, goodness of fit index as follows: Chi Square = 126,774; Probability = 0.177; RMSEA = 0.033; GFI = 0.885; AGFI = 0.845; TLI = 0.984; and CFI = 0.987. The conclusions of this study indicate that sales force capability can affect salesperson performance by looking at the quality of marketing support. This study also shows that sales force capability can affect salesperson performance by looking at the quality of sales training.
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Suwita, Citra, and Nugraheni Rintasari. "Digital Marketing, Direct Selling, Lokasi, Bauran Promosi, dan Tingkat Penjualan Pasca Covid-19 Pada UMKM Kawasan Teras Malioboro Yogyakarta." PERWIRA - Jurnal Pendidikan Kewirausahaan Indonesia 7, no. 1 (December 17, 2024): 21–40. https://doi.org/10.21632/perwira.7.1.21-40.
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The restriction of community activities during the Covid-19 pandemic impacted consumer spending patterns, leading to a decline in sales for MSMEs. Therefore, in addition to direct sales, online sales also play a crucial role. The objective of this study is to analyze the impact of digital marketing, direct sales, localization, and advertising mix on post-Covid-19 sales levels of MSMEs in Yogyakarta, particularly in the Teras Malioboro area. The study population consists solely of MSME members operating in Teras Malioboro, Yogyakarta. The sampling technique used in this research is actual sampling, with a total of 51 MSMEs. The analysis technique employed is multiple linear regression testing. The results indicate that digital marketing, direct sales, localization, and advertising mix simultaneously and partially influence post-Covid-19 sales levels of MSMEs in Yogyakarta, particularly in the Teras Malioboro area.
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Homburg, Christian, Arnd Vomberg, and Stephan Muehlhaeuser. "Design and Governance of Multichannel Sales Systems: Financial Performance Consequences in Business-to-Business Markets." Journal of Marketing Research 57, no. 6 (July 15, 2020): 1113–34. http://dx.doi.org/10.1177/0022243720929676.
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Multichannel sales systems in business-to-business markets vary substantially in their designs and thereby either attenuate or aggravate agency conflicts between manufacturers and sales partners. Drawing on multiple agency theory, the authors introduce direct and indirect channel usage as focal design dimensions of multichannel sales systems and investigate each channel’s performance effects using a matched manufacturer–sales partner data set. Whereas direct channel usage predominantly lowers agency conflicts in terms of information asymmetry and sales partner moral hazard, indirect channel usage amplifies moral hazard concerns. How those sales partner effects translate into manufacturer performance outcomes critically depends on governance mechanisms, confirming predictions from governance value analysis: formalization enhances performance outcomes for manufacturers in the case of indirect channel usage but diminishes performance in the case of direct channel usage. The authors observe converse effects for centralization and information exchange: centralization and information exchange enhance outcomes of direct channel usage but diminish outcomes of indirect channel usage. The focal managerial implication is that managers must align the design of their multichannel sales systems with effective governance mechanisms.
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Yu, Yue, Songshi Shao, Mingli Yuan, and Minghe Sun. "Traditional online and live-streaming dual-channel strategies and pricing policies." PLOS ONE 20, no. 1 (January 8, 2025): e0311385. https://doi.org/10.1371/journal.pone.0311385.
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This study examines the pricing policies and the dual-channel strategies in a two-tier supply chain where a manufacturer distributes products through a retailer and considers the opening of a traditional direct online channel or a live-streaming sales channel The manufacturer has three sales modes, i.e., traditional retail channel only, opening a traditional direct online channel and opening a live-streaming direct sales channel, to consider. The manufacturer and the retailer play a Stackelberg game wherein the manufacturer has the first mover advantage. The two supply chain members can follow two decision sequences where the manufacturer decides the direct online retail price before the retailer does in one, and the manufacturer and the retailer cooperate to decide the retail prices simultaneously in the other. The profit optimization models for the three sales modes are formulated, and the closed forms of the optimal solutions are then derived through backward induction. The optimal pricing decisions and profits with different decision sequences are compared and analyzed among the three sales modes. The results suggest that the manufacturer should introduce a live-streaming direct sales channel when facing fierce competition, and should not introduce a dual channel to create a win-win situation for the two supply chain members when facing mild competition. The manufacturer should increase the wholesale and the direct online retail prices and make more live-streaming sales effort, and the retailer should also increase the retail price, if the streamer has good sales skills when introducing a live-streaming sales channel. The manufacturer and the retailer should decide the retail prices simultaneously when a live-streaming sale channel is introduced.
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Wahyudiono, Wahyudiono. "PENGARUH ORIENTASI PELANGGAN DAN ORIENTASI PESAING TERHADAP INOVASI PASAR DAN PERTUMBUHAN PENJUALAN PERUSAHAAN MAKANAN DI SURABAYA." EKUITAS (Jurnal Ekonomi dan Keuangan) 14, no. 3 (February 2, 2017): 271. http://dx.doi.org/10.24034/j25485024.y2010.v14.i3.2167.
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The aim of the study is to examine the effect of market orientation and competitor orientation to market innovation and sales growth, and the effect of market innovation to the sales growth of food Companies in Surabaya. The population of the study is all big food companies, which are operated until the end of 2008, and located in Surabaya Industrial Estate Rungkut (SIER). This research employs complete enumeration since the number of population is relatively small (23 food companies), whereas the analysis tool is path analysis. The test results indicate that: market orientation has direct, positive and significant effect to market innovation of food companies. Competitor orientation has direct, positive and significant effect to market innovation of food companies. Customer orientation has direct, positive and significant effect to the sales growh of food companies. Competitor orientation has direct, positive and significant effect to sales growh of food companies. The market innovation has direct, positive and significant effect sales grown of food companies. Another important finding shows that market innovation is able to mediate customer orientation and market orientation with growth sales of companies. It means that the presence of market innovation is required to strengthen the effect of customer orientation and competitor orientation to sales growth of companies.
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Wahyudiono, Wahyudiono. "PENGARUH ORIENTASI PELANGGAN DAN ORIENTASI PESAING TERHADAP INOVASI PASAR DAN PERTUMBUHAN PENJUALAN PERUSAHAAN MAKANAN DI SURABAYA." EKUITAS (Jurnal Ekonomi dan Keuangan) 14, no. 3 (September 25, 2018): 271–87. http://dx.doi.org/10.24034/j25485024.y2010.v14.i3.377.
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The aim of the study is to examine the effect of market orientation and competitor orientation to market innovation and sales growth, and the effect of market innovation to the sales growth of food Companies in Surabaya. The population of the study is all big food companies, which are operated until the end of 2008, and located in Surabaya Industrial Estate Rungkut (SIER). This research employs complete enumeration since the number of population is relatively small (23 food companies), whereas the analysis tool is path analysis. The test results indicate that: market orientation has direct, positive and significant effect to market innovation of food companies. Competitor orientation has direct, positive and significant effect to market innovation of food companies. Customer orientation has direct, positive and significant effect to the sales growh of food companies. Competitor orientation has direct, positive and significant effect to sales growh of food companies. The market innovation has direct, positive and significant effect sales grown of food companies. Another important finding shows that market innovation is able to mediate customer orientation and market orientation with growth sales of companies. It means that the presence of market innovation is required to strengthen the effect of customer orientation and competitor orientation to sales growth of companies.
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Gruziel, Kinga. "Zasady prowadzenia i opodatkowania sprzedaży bezpośredniej przetworzonych produktów rolnych w Polsce." Zeszyty Naukowe SGGW - Ekonomika i Organizacja Gospodarki Żywnościowej, no. 116 (December 30, 2016): 95–104. http://dx.doi.org/10.22630/eiogz.2016.116.48.
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This paper presents decisions in force regarding legal acts regulating the direct sales by farmers in Poland. The current definition of direct sale, the conditions for its implementation and the principles of formation of the tax obligation are presented. Additionally, it presents the most important issues related to the carrying out direct sales of agricultural products by farmers. The principles of direct sales by farmers, the events which lead to the creation of the tax obligation connected with this sale and tax rules were discussed
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Upadhyay, Ashwani Kumar, Komal Khandelwal, Tanuj Nandan, and Prashant Mishra. "Sales technology usage." Asia Pacific Journal of Marketing and Logistics 30, no. 1 (January 8, 2018): 257–71. http://dx.doi.org/10.1108/apjml-01-2017-0001.
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Purpose The purpose of this paper is to model the key influencers or predictors for usage of technology by sales professionals in India. Design/methodology/approach This study examines the effect of individual, organizational and social factors on the use of technology. The method used for primary research is survey, and data have been collected from 556 sales professionals from across four industries in India. The empirical analysis consists of confirmatory factor analysis using structural equation modeling. Findings Confirmatory factor analysis has been used to validate the constructs, namely, peer usage, support service, perceived usefulness, attitude, usage and performance. Based on the results, it has been concluded that attitude and peer usage have a direct effect on the use of technology. Support service affects peer usage and perceived usefulness affects attitude. This model helps us understand the direct and indirect predictors of use of sales technology (ST), and its effect on sales performance. Research limitations/implications The limitation of this study is that data pertain to India only. Practical implications The findings of this paper will help sales managers and organizations develop strategies to increase the acceptance and use of new technologies, and also strengthen their arguments for convincing the various stakeholders about the benefits and relevance of the ST. Originality/value The paper attempts to build and validate a parsimonious model taking into account peer usage (social factor) and support service (organizational factor) in addition to perceived usefulness and attitude.
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Crittenden, Victoria, Robert Peterson, and Gerald Albaum. "Self-Efficacy Beliefs and Direct Selling Sales Performance." International Journal of Applied Decision Sciences 13, no. 1 (2020): 1. http://dx.doi.org/10.1504/ijads.2020.10029875.
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Peterson, Robert A., Gerald Albaum, and Victoria L. Crittenden. "Self-efficacy beliefs and direct selling sales performance." International Journal of Applied Decision Sciences 13, no. 4 (2020): 448. http://dx.doi.org/10.1504/ijads.2020.110618.
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Topol, Martin T., and Myron Gable. "Building Retail Store Sales Through Direct Response Advertising:." Journal of Euromarketing 2, no. 2 (March 23, 1992): 29–47. http://dx.doi.org/10.1300/j037v02n02_04.
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Zaki, Engku Badreena Engku Mohamad, Adriana Mohd Rizal, Suzilawati Kamarudin, Maizaitulaidawati Md Husin, and Musli Sahimi. "Effective Sales Training in a Direct Selling Organization." Advanced Science Letters 23, no. 4 (April 1, 2017): 3021–24. http://dx.doi.org/10.1166/asl.2017.7640.
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Mustafa, Faizal Yamimi, Rohayah Kahar, Ghazali Bunari, Mohamad Hassan Zakaria, and Hadina Habil. "Persuasive Elements in Online Direct Response Sales Letters." Procedia - Social and Behavioral Sciences 66 (December 2012): 391–401. http://dx.doi.org/10.1016/j.sbspro.2012.11.282.
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Kakalejčík, Lukáš, Jozef Bucko, and Jakub Danko. "Impact of direct traffic effect on online sales." Journal of Research in Interactive Marketing 14, no. 1 (February 29, 2020): 17–32. http://dx.doi.org/10.1108/jrim-01-2019-0012.
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Purpose This study aims to analyze the impact of newly created brand awareness on customer’s buying behavior in online environment. Design/methodology/approach The authors analyzed more than 280,000 online customer journeys from four e-commerce stores based in Slovakia. Within the results of the interaction analysis of individual customer journeys, the authors determined three criteria based on the level of theoretical brand awareness. The purpose was to determine their occurrence in real-world data. Findings It was found that each of the specified criteria accounts for the significant share of the company’s revenues. Based on these criteria and the level of their occurrence, the authors introduced the term direct traffic effect. Research limitations/implications Because of the available Web analytics tools, the data might be imprecise because of data collection issues. There is also ambiguity in the interpretation of the customer journey. Practical implications The company can build awareness among prospective customers by offering them a positive customer experience during the first interactions online. Data proved that customer will not only repeatedly visit the website from the direct traffic source but also his customer journey will end with the purchase of the company’s products. Originality/value This paper fulfills the need for further research on the impact of multi-channel marketing on brand awareness and consumer behavior, respectively.
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Ediyanto, Ediyanto. "PENGARUH STRATEGI KOMUNIKASI PEMASARAN TERPADU TERHADAP KUNJUNGAN WISATAWAN DOMENSTIK PADA EKOWISATA TAMAN NASIONAL BALURAN DI KABUPATEN SITUBONDO." CERMIN: Jurnal Penelitian 2, no. 1 (July 26, 2018): 52. http://dx.doi.org/10.36841/cermin_unars.v2i1.231.
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This Research aims to describe the effect of an integrated marketing communication strategy consisting of variables of Direct Marketing, Sales Promotion, Public Relations, Personal Sales, and Advertising as Independent variables (X) of Domestic tourist interest as dependent variable (Y). This Research used primary data in the form of questionnaires distributed to 100 respondents using probability sampling technique with equation model Multiple Linear Regression Analysis SPSS 22.0. The results showed that Fcount was 41,672> Ftable of 2,368, so simultaneously variables of direct marketing, sales promotion, public relations, personal sales, and advertising proved to have a positive and significant effect on domestic tourist interest. Regression coefficients for direct marketing are 0.181, sales promotions 0.155, public relations 0.182, personal sales 0.148 and advertising 0.249, with a significance level of 95%, of all factors have a positive influence on the interest of domestic tourists to visit Baluran national park tourist sites, but the dominant influence is the advertising factor. The result of coefficient of determination doubled by 0,673, this mean 67,3% variation of change of tourist interest can be explained by direct marketing variable, sales promotion, public relation, personal selling, and advertisement while the rest equal to 32,7% caused by other factor.
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Novianto, Gigih Dwi, and Teguh Widodo. "Implementasi Instagram Dalam Peningkatan Penjualan Properti Di PT. Adong Kartika Jaya." RELASI : JURNAL EKONOMI 20, no. 2 (July 13, 2024): 422–33. http://dx.doi.org/10.31967/relasi.v20i2.1042.
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Sales are an important aspect to be considered by every business manager, including property entrepreneurs. In the digital era like today, one effective method in increasing property sales is through the use of social media such as Instagram. One property company that utilizes Instagram in its sales is PT Adong Kartika Jaya. Adong Kartika Jaya is one of the property developers with considerable experience in Malang City. The purpose of this study is to determine the implementation of Instagram in increasing property sales at PT Adong Kartika Jaya. This study uses a qualitative method, with data collection techniques including direct observation, literature review, and direct interviews with marketing team members and Instagram administrators at PT Adong Kartika Jaya. The results of this study show that the utilization of Instagram as a means to increase sales has a direct economic impact on PT Adong Kartika Jaya, including increased sales and revenue. In addition, the induced economic impact includes increased income. The implementation of Instagram as a promotional tool also influences increased sales through expanding business reach and sales volume.
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Martinez, Steve W. "Hedonic analysis of US fresh produce prices at direct-to-consumer sales outlets versus competing retailers." British Food Journal 118, no. 7 (July 4, 2016): 1665–81. http://dx.doi.org/10.1108/bfj-05-2015-0183.
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Purpose – The purpose of this paper is to compare prices for fresh tomatoes, potatoes, peppers, and apples at direct-to-consumer sales outlets (e.g. farmers markets, roadside stands, on-farm stores) in the USA to grocery stores and supercenters, while controlling for other attributes. Design/methodology/approach – The author estimates a hedonic regression model to determine price differences at direct sales outlets, grocery stores, and supercenters in various regions and seasons of the year. The analysis is conducted using 2006 Nielsen Homescan data. Other product and market attributes are also considered, along with characteristics of the household sample. Findings – Prices at direct sales outlets are lower than grocery store prices throughout the year and across the USA. Prices at direct sales outlets for some product/location/season combinations were higher than or comparable to supercenter prices. Research limitations/implications – Future research is needed to examine how price differences may vary across the various types of direct marketing outlets. Originality/value – Few studies have examined price differences between direct sales outlets and conventional retail stores. No studies have used nationally representative data to analyze these price differences across produce type, season, and geographic areas.
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Friwaldi, Restian Dwi, and Suyud Widiono. "Optimization of Direct Sales and Sales Canvasser Sales Target Monitoring With RESTful API Implementation on Web-Based Monitoring System." Journal of Applied Informatics and Computing 8, no. 2 (November 26, 2024): 623–30. https://doi.org/10.30871/jaic.v8i2.8644.
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RESTful API offers advantages in real-time data exchange, scalability, and ease of integration with other systems. This research aims to develop a web-based monitoring system using RESTful API to optimise the monitoring of direct sales targets and sales canvassers at. This system is built with Laravel framework and Agile method, focusing on ease of use and real-time data access. Tests were conducted using Apache JMeter with load scenarios of 500, 750, and 1000 users. The test results showed response times of 758 ms for 500 users, 762 ms for 750 users, and 880 ms for 1000 users, all below the target of 900 ms. The error rate was recorded at 0.00%, indicating the high reliability of the system. The throughput achieved was 90.30 requests per second for 500 users, 124.30 requests per second for 750 users, and 159.10 requests per second for 1000 users, exceeding the target of 150 requests per second. Recommendations for further development are the integration of mobile applications for accessibility and real-time monitoring of sales performance.
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Jatoi, Fiza, Atiya Masood, and Syed Muhammad Daniyal. "A NOVEL CALL ROUTING OPTIMIZATION IN AN IN-DIRECT SALES ENVIRONMENT." Asian Bulletin of Big Data Management 5, no. 1 (February 9, 2025): 58–72. https://doi.org/10.62019/abbdm.v5i1.291.
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In today's competitive business landscape, call centers are crucial in optimizing direct and indirect sales. While traditional call routing systems assign calls randomly, an intelligent call routing algorithm can significantly enhance sales and customer satisfaction. This research proposes a skill-based routing (SBR) algorithm that prioritizes calls based on past data and assigns them to agents with the highest likelihood of converting inquiries into sales. This approach enhances call center efficiency by reducing call waiting time and ensuring skill-based call distribution. The study includes data analysis, algorithm design, testing, and evaluation through simulated and real-world call center environments. Results indicate that SBR improves sales optimization and resource utilization compared to first-come-first-serve (FCFS) and shortest processing time (SPT) models. The findings highlight the importance of intelligent call routing in boosting indirect sales and reducing average handling time in call centers.
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Adusei, Charles, Isaac Tweneboah-Koduah, and Gloria K. Q. Agyapong. "Sales-Orientation and Customer-Orientation on Performance of Direct Sales Executives of Fidelity Bank, Ghana." International Journal of Finance & Banking Studies (2147-4486) 9, no. 4 (November 18, 2020): 70–86. http://dx.doi.org/10.20525/ijfbs.v9i4.753.
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This study focused on sales-orientation and customer-orientation of Direct Sales Executives (DSEs) on sales performance at Fidelity Bank, Ghana; which was a cross-sectional study. Data were analysed using descriptive statistics, Kendall’s coefficient of concordance, cross tabulation and chi-squared test of independence. The result showed a strong association between prior sales experience and employment status. DSEs customer orientation was influenced by customer information while the sales orientation was on convincing customers to buy. The customer-oriented culture was based on reliable market and customer information. DSEs sales performance were influenced by complete knowledge of the bank’s products and services, listening skills and empathy. The study suggests that Fidelity Bank must sensitize its DSEs on the bank philosophy on its customer orientation culture. This study appears to be the first of its kind to explore the connection between sales orientation and customer orientation on performance in the Banking Industry in Ghana, thus providing empirical evidence for academics and practitioners.
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Putra, Putu Wirasanjaya, and Radityo Putro Handrito. "Efisiensi Saluran Distribusi Pada Agribisnis Peternakan." Jurnal Kewirausahaan dan Inovasi 3, no. 3 (May 1, 2024): 738–47. https://doi.org/10.21776/jki.2024.03.3.10.
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This research aims to analyze efficient distribution channels to enhance marketing efficiency in catfish cultivation business at Top Fish Farm, Denpasar. Through interviews, SWOT analysis, Cost and Benefit analysis, and examination of various distribution model business, this study provides recommendations for determining the best distribution channels. The distribution channel models tested include sales to collectors, direct sales, farmers market, e-commerce, box delivery, on farm sales, and pick your own. The findings suggest that integrating several distribution models is an effective strategy to build brand and expand market. In the current production capacity, utilizing a combination of Direct Sales, E-Commerce, Box Delivery, and On Farm Sales enables Top Fish Farm to better respond to diverse market demands. Meanwhile, in business expansion with the assumption of production increasing to 100Kg per day, the primary focus is on Direct Sales to restaurants and traditional eateries, with significant emphasis on Box Delivery. This research provides a strong foundation for Top Fish Farm to design distribution strategies aligned with its business objectives, meet customer demands, and achieve sustainable growth in the fisheries industry. Abstrak Penelitian ini bertujuan untuk menganalisis saluran distribusi yang efisien untuk meningkatkan efisiensi pemasaran pada usaha budidaya ikan lele di Top Fish Farm, Denpasar. Melalui wawancara dan analisis SWOT, Cost and Benefit dari berbagai model distribusi, penelitian ini memberikan rekomendasi untuk penentuan saluran distribusi terbaik. Model saluran distribusi yang diujikan adalah penjualan ke pengepul, direct sales, farmers market, e-commerce, box delivery, on farm sales, dan pick your own. Hasil penelitian menunjukkan bahwa integrasi beberapa model distribusi adalah strategi yang efektif untuk membangun merek dan memperluas pasar. Dalam kapasitas produksi saat ini, penggunaan kombinasi Direct Sales, E-Commerce, Box Delivery, dan On Farm Sales akan memungkinkan Top Fish Farm merespons permintaan pasar yang beragam dengan lebih baik. Sementara dalam ekspansi bisnis dengan dengan asumsi produksi meningkat menjadi 100Kg per hari, fokus utama adalah pada Direct Sales ke restoran dan warung lalapan, dengan peningkatan penting pada Box Delivery. Penelitian ini memberikan landasan yang kuat bagi Top Fish Farm untuk merancang strategi distribusi yang sesuai dengan tujuan bisnisnya, memenuhi permintaan pelanggan, dan mencapai pertumbuhan yang berkelanjutan dalam industri perikanan.
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Suparna, Suparna, and Muinah Fadhilah. "Food and Beverage Promotion Strategy to Increase Sales, at PT. Reska Multi Business." Return : Study of Management, Economic and Bussines 2, no. 03 (March 20, 2023): 283–87. http://dx.doi.org/10.57096/return.v2i03.82.
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Technological developments are very fast like today. Making companies have to be able to face competition and be able to win the market. There is a lot of competition for food and beverage service and sales made. PT. Reska Multi Usaha is a challenge. For this reason, PT Reska Multi Usaha always innovates so that it can. Serve consumers, as well as keep abreast of technological developments and services that move dynamically. For example, providing discounts, making Indonesian food, holding events, and making sales applications to offer products to the public. The purpose of this research is to determine the level of achievement of service, sales, and promotion through sales and promotion mix in service improvement and sales achievement by using the lokomart.id application and promotions through advertising, price discounts, individual sales, direct sales, and sales with application theory. This research method is a quantitative method with a descriptive approach, through in-depth interviews and documents relevant to the research. the subjects of this study were area 6 Yogyakarta managers, junior sales managers, senior sales supervisors, and sales staff. PT. Reska multi Usaha formed a forum for sales communication and promotion of food and beverage products through 1. Advertising, with railroad television, raw food, kai access, and the official lokomard.id.website. 2. Sales promotion using discounted prices, vouchers, to users, or purchases through kai access and lokomard.id.3.sales promotion by holding events at the station, educational tours, and public relations. 4. face-to-face individual sales to get feedback, 5. Marketing and direct sales and. 6. Digital marketing to find out direct responses from consumers.
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Tabina Syafira, Siti Nur Ruqoyah, Deby Pazrin, and M Ifran Z. "Analisis Pengaruh Saluran Distribusi Untuk Peningkatan Volume Penjualan Domba Pada Taznika Farm." Jurnal Bisnis Kreatif dan Inovatif 1, no. 2 (May 16, 2024): 64–72. http://dx.doi.org/10.61132/jubikin.v1i2.94.
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This study aims to analyze the influence of distribution channels on the sales volume of sheep at Taznika Farm. The research method used was a survey of sheep farmers. The results showed that the distribution channel has a significant effect on sheep sales volume. Direct distribution from producer to end consumer is more effective in increasing sales volume compared to indirect channels. Developing and optimizing both direct and indirect distribution channels can expand marketing reach and increase sheep sales at Taznika Farm. Further research is needed to identify other factors affecting sales volume to inform a more comprehensive marketing strategy.
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Indra, Noviar, Siti Komariah Hildayanti, and Omar Hendro. "Pengaruh Bauran Promosi terhadap Volume Penjualan Produk Tabungan JTRUST Bisnis pada Bank JTRUST Indonesia tbk Cabang Palembang." Integritas Jurnal Manajemen Profesional (IJMPRO) 1, no. 1 (January 20, 2020): 49–58. http://dx.doi.org/10.35908/ijmpro.v1i1.6.
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This study entitled The Effect of Promotion Mix on Sales Volume of Jtrust Bisnis Savings Products at Bank Jtrust Indonesia Tbk Palembang Branch. This research instrument uses a questionnaire, then uses multiple linear regression to process data that has been tabulated from the results of respondents' answers. The results of the study concluded, first, the advertising variable (X1) had a positive and significant effect on sales volume (Y). Second, the sales promotion variable (X2) has a positive and significant effect on sales volume (Y). Third, public relations and publication (X3) variables have a positive and significant effect on sales volume (Y). Fourth, personal sales variables (X4) have a positive and significant effect on sales volume (Y). Fifth, the direct marketing variable (X5) has a positive and significant effect on sales volume (Y). The six advertising variables (X1), sales promotion (X2), public relations and publications (X3), personal sales (X4), direct marketing (X5) have a positive and significant effect on sales volume (Y). This means that the independent variable (X) together increases, so the sales volume (Y) increases.
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Kusnawan, Agus. "Analisis Pengaruh Kegiatan Promosi Terhadap Ekuitas Merk Universitas Buddhi Dharma Di Kalangan Mahasiswa (Survei pada mahasiswa program Studi Manajemen)." Primanomics : Jurnal Ekonomi & Bisnis 16, no. 1 (February 26, 2018): 1. http://dx.doi.org/10.31253/pe.v16i1.52.
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Dari hasil pengujian dan pengolahan data diperoleh besaran korelasi advertaising ditunjukkan dengan nilai koefisien korelasi sebesar 0.514, personal selling ditunjukkan dengan nilai koefisien korelasi sebesar 0.558, korelasi sales promotion ditunjukkan dengan nilai koefisien korelasi sebesar 0.695, korelasi public relation ditunjukkan dengan nilai koefisien korelasi sebesar 0.652 ,korelasi direct marketing ditunjukkan dengan nilai koefisien korelasi sebesar 0.537dimana kelima korelasi tersebut medekati nilai 1 korelasi yang kuat dan positif. dilihat bahwa Kolom R untuk model 1 menunjukkan bahwa angka koefisien korelasi yaitu sebesar 0.652 Hal ini berarti korelasi antara Advertaising, personal seling,sales promotion, public relation dan direct marketing terhadap ekuitas merk Universitas Buddhi Dharma dan kolom R Squareatau koefisien determinasi0.425, hal ini berarti besarnya pengaruh Advertaising, personal seling, sales promotion, public relation dan direct marketing terhadap ekuitas merk Universitas Buddhi kolom R untuk model 2 menujukkan bahwa angka koefisien korelasi yaitu sebesar 0.697,hal ini berarti korelasi antara Advertaising, personal seling, sales promotion, public relation dan direct marketing terhadap ekuitas merk Universitas Buddhi Dharma adalah kuat dan kolom R Square untuk model 2 menujukkan angka 0.486,hal ini berarti besarnya pengaruh Advertaising, personal seling, sales promotion, public relation dan direct marketing terhadap ekuitas merk Universitas Buddhi Dharma adalah sebesar 48.6 %. Kolom R untuk model 3 menujukkan bahwa angka koefisien korelasi yaitu sebesar 0.717 hal ini berarti korelasi antara Advertaising, personal seling, sales promotion, public relation dan direct marketing terhadap ekuitas merk Universitas Buddhi Dharma adalah kuat.Kolom R Square untuk model 3 menunjukan angka R Square adalah 51.4%.Untuk uji pengaruh secara simultan didapat F hitung37.880dengan tingkat signifikan 0.000 dimana angka 0.000 < 0.05 dan juga F hitung> F tabel atau 37.880 > 3.09, dengan demikian Ho ditolak dan Ha diterima artinya terdapat pengaruh linear antara variabel Advertaising, personal seling, sales promotion, public relation dan direct marketing dengan ekuitas mertk Universitas Buddhi Dharma, maka model regresi tersebut sudah layak dan tepat untuk memprediksi ekuitas merkUniversitas Buddhi Dharma. Persamaan regresi diperoleh Y = a + 0,835 + 0,446.+ 0,713+0,347+0,382.Pada kolom t diketahui bahwa t hitung untuk Advertaising, personal selling, sales promotion, public relation dan direct marketing masing-masing adalah sebesar 5,879,3.086,4.737,2.326,2.130 tabel t adalah 1,984. Oleh karena thitungAdvertaising, personal seling, sales promotion, public relation dan direct marketing lebih besar dari t tabel atau > 1,984, maka Ho ditolak dan Ha diterima.