Gotowe bibliografie tematyczne / Advertising – Cigarettes – Psychological aspects

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Gotowa bibliografia na temat „Advertising – Cigarettes – Psychological aspects”

Autor: Grafiati

Data publikacji: 4 czerwca 2021

Data aktualizacji: 12 lutego 2022

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Artykuły w czasopismach na temat "Advertising – Cigarettes – Psychological aspects"

Olejniczak, Aneta. "Advertising – psychological aspects of the influence of marketing tricks." Transactions of the Institute of Aviation 223, no. 2 (April 9, 2012): 149–70. http://dx.doi.org/10.5604/05096669.1080382.

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Lange, Tamara, Michael Hoefges, and Kurt M. Ribisl. "Regulating Tobacco Product Advertising and Promotions in the Retail Environment: A Roadmap for States and Localities." Journal of Law, Medicine & Ethics 43, no. 4 (2015): 878–96. http://dx.doi.org/10.1111/jlme.12326.

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The evidence linking tobacco product advertising to adolescent smoking initiation and resulting long-term addiction, premature death, and disability is well established. Each link in the causal chain has been substantiated: children and adolescents are especially vulnerable to advertising; point-of-sale advertising comprises 92.1% of cigarette advertising and marketing expenditures by manufacturers and 71.3% of smokeless tobacco advertising; tobacco companies have targeted youth through advertising; advertising exposure causes adolescents to start and to continue smoking; among adults who beco

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Лугова, Вікторія Миколаївна, Яна Миколаївна Кущ та Дарина Євгенівна Архипова. "ПСИХОЛОГІЧНІ АСПЕКТИ РЕКЛАМИ ЯК ІНСТРУМЕНТУ МАРКЕТИНГОВИХ КОМУНІКАЦІЙ". Bulletin of the Kyiv National University of Technologies and Design. Series: Economic sciences 127, № 5 (29 березня 2019): 102–10. http://dx.doi.org/10.30857/2413-0117.2018.5.10.

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The paper provides insights to psychological aspects of advertising as marketing communication tools as well as a social and psychological phenomenon. The study seeks to explore the different types of advertising subject to their various effects on consumers, revealing the nature of rational and emotional advertising and the methods of their influence on consumers. The structure of socio-psychological effects of advertising on consumer’s behavior is also disclosed by accounting for their cognitive (gnostic), affective (emotional), conative (behavioral) characteristics. It is assumed that a cog

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Jantová, Martina, and Peter Štarchoň. "Postoje obyvateľov hlavného mesta Slovenskej republiky voči vybraným témam reklamy. Časť II." Marketing Science & Inspirations 15, no. 3 (October 20, 2020): 48–57. http://dx.doi.org/10.46286/msi.2020.15.3.4.

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As part of the process of implementing an advertising campaign, the participating parties, primarily the advertiser and the advertising agency, respectively communication agency, have social responsibility, which manifests itself in an ethical level. Since the implementation of an advertising campaign is initiated by a specifc company or other client, its recipients or the target group itself, instead of accepting it, may not only perceive it as unsolicited, but also as annoying. It is on the attitudes of the recipients of advertising, in the case of this contribution the attitudes of the inha

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Gromová, Edita, Daniela Müglová, and Emília Perez. "Culture in advertising and advertising in culture: Communication, translation, representation." Ars Aeterna 9, no. 2 (December 20, 2017): 81–92. http://dx.doi.org/10.1515/aa-2017-0011.

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Abstract The authors of the paper focus on the intercultural dimension in the translation of advertising texts, attempting to compare and illustrate the influence of cultural elements upon advertising text-creation in American, German and Slovak cultural spaces. Reflecting the social, psychological and cultural aspects of translation transfer, they survey the tension between the domestic and the foreign and consequent choices in translation strategy. They present tendencies observed across a span of almost two decades in the translation of advertising texts into Slovak and provide possible exp

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El-Dali, Hosni M. "The Language of Consumer Advertising: Linguistic and Psychological Perspectives." Studies in Linguistics and Literature 3, no. 2 (April 12, 2019): 95. http://dx.doi.org/10.22158/sll.v3n2p95.

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<em>This study examines the consumer advertising which is directed towards the promotion of some product or service to the public. The study, however, is not meant to exhaust all the aspects of this particular discourse, or present an answer to all the problems it poses. Rather, it aims at uncovering the basic elements of the most pervasive, influential and inescapable discourse of the 21st century; the advertising text. It focuses on the interaction of language, image and layout, and examines advertising persuasive strategies. In doing so, it draws on various linguistic (particularly pr

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Diamond, William D. "Consumer perceptions and intentions toward smoking cessation tools." Journal of Consumer Marketing 33, no. 5 (August 8, 2016): 324–31. http://dx.doi.org/10.1108/jcm-06-2015-1452.

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Purpose This paper aims to examine preferences for different smoking cessation tools, investigates smokers’ perceptions of these tools by examining their brand personalities and determines whether these perceptions predict intentions to use particular cessation tools. Design/methodology/approach Two surveys of smokers evaluated cessation tools from electronic cigarettes to hypnosis. Findings Smokers showed a strong preference for electronic cigarettes over other cessation tools. Different aspects of brand personality predicted intention to use different cessation tools. Research limitations/im

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Marcel, Angga Rie. "THE EFFECT OF THE MARKETING COMMUNICATION AND PRICE PROMOTION TOWARD BRAND EQUITY." Business and Entrepreneurial Review 9, no. 1 (March 30, 2016): 41. http://dx.doi.org/10.25105/ber.v9i1.27.

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The background of this research: “Marketing Communication is a subject that students often equate with advertising. Hence, the challenge for authors is to write a text that addresses advertising, without demoting other aspects of marketing communications to significance. Researches present advertising and promotions as two major, distinct elements of Marketing Communications, with personal selling as related areas that are managed in a separate but consistent fashion.” The objective of this research: “Is there an impact of Marketing Communication and Price Promotion on Brand Equity of Cigarett

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Alfatih, Andy, and Muhammad Rio Septian. "Psychological Aspects of the Role of Product Advertising Against Consumer Purchase Interest: Study of Gain Mass Milk Advertising at Gymnastic." Open Access Indonesia Journal of Social Sciences 1, no. 2 (December 11, 2018): 44–51. http://dx.doi.org/10.37275/oaijss.v1i2.10.

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Abstract Introduction.The main purpose of advertising certain products or services is to attract customer attention and analyze the impact of advertising on customer behavior. Various studies show that there are significant links between cognitive and psychological aspects. The cognitive effect of an advertisement begins with the influence of the visual aspects of the advertisement. This research was aimed to explore the role of product advertising on consumer buying interest by studying aspects of psychology. Methods. The study design was observational analytic study that seek to

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Golda, N., I. Pinak, and V. Falovych. "Simulation of psychosomatic processes in advertising." Galic'kij ekonomičnij visnik 66, no. 5 (2020): 148–54. http://dx.doi.org/10.33108/galicianvisnyk_tntu2020.05.148.

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The features of advertising psychology are investigated and the mechanism of its influence on consumer behavior is simulated in this paper. The basic models of perception of advertising information are considered and supplemented. Advertising has social, cultural, psychological impact on society, as it does not act as a manipulator of public consciousness, but contributes to the formation of relevant, aimed at self-development needs. It gives people knowledge, new experience, enriches their lives. Socio-psychological methods are widely used in advertising making it possible from a qualitative

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Rozprawy doktorskie na temat "Advertising – Cigarettes – Psychological aspects"

Wehbe, Michelle S., and University of Lethbridge Faculty of Management. "Branded and non-branded tobacco counter-advertisements : an experimental study of reactance and other maladaptive and adaptive coping responses." Thesis, Lethbridge, Alta. : University of Lethbridge, Faculty of Management, c2012, 2012. http://hdl.handle.net/10133/3423.

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An experiment was done to investigate whether or not there is a need to treat smokers and non-smokers as separate target audiences when creating tobacco counter-advertisements. The Extended Parallel Process Model (Witte, 1992) and Reactance Theory (Brehm, 1966) were used to guide the development of predictions. The study revealed that social marketers need to have different advertising tactics for smokers and non-smokers, since smokers have reported more maladaptive coping responses and fewer adaptive coping responses than non-smokers. Moreover, based on the fact that a smoker’s brand forms an

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Lee, Alvin Yiam Chuah. "Re-testing the link between youth receptivity to tobacco promotion and their susceptibility to smoke." UWA Business School, 2008. http://theses.library.uwa.edu.au/adt-WU2008.0233.

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The Index of Receptivity to Tobacco Industry Promotion (IRTIP) is a model that is used by hundreds of articles. The causal claim based on findings from this model is even more pervasive, and has resulted in much of the modern post 1998 tobacco legislation that is still enforced. This thesis tested the link between adolescent receptivity to tobacco industry promotion and susceptibility to smoking. Pierce et al. (1998) reported that they had found a positive and causal association between receptivity and susceptibility by using IRTIP. They claimed that receptivity to tobacco industry promotion w

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Tam, Kam Chuen. "Adolescent cigarette smoking and social marketing." HKBU Institutional Repository, 1996. http://repository.hkbu.edu.hk/etd_ra/57.

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Punnett, Trent Harold. "Measuring emotional response to television advertising." Thesis, University of British Columbia, 1988. http://hdl.handle.net/2429/27702.

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The objective of this thesis is to initiate development of a valid and reliable measurement process to assess a viewer's emotional response to television advertising. The development of this measure is based on current psychological theories about the emotional process, and takes advantage of current methods available to measure emotional response. The goals for the measurement process are to provide information on emotional response to television advertising from two diverse sources, automatic real-time response, and cognitive after-the-fact responses. The selection of instruments to meet th

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Liu, Yan Yu Tracy. "Talking about offensive advertising in focus group contexts : a discursive approach to attitudes, gender, and communication." HKBU Institutional Repository, 2012. https://repository.hkbu.edu.hk/etd_ra/1420.

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Kaliánková, Jana. "The influence of psychological and ethical aspects of advertising on human psyche." Master's thesis, Vysoká škola ekonomická v Praze, 2010. http://www.nusl.cz/ntk/nusl-76117.

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This diploma thesis aims to explore the influence of psychological and ethical aspects of advertising on human psyche. In the theoretical part is its reader informed about the contribution of psychology to the creation of effective advertising., there are described the forms of advertising and the psychological theories of motivation. Ethics in advertising, advertising, self-regulation and the Code of advertising are specified here. Moderate interviews in practical part of this thesis are used for revealing the factors affecting the reception of advertising. Individual moderate interview are d

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Hofmann, Karsten C. "Advertising in restrooms." PDXScholar, 1988. https://pdxscholar.library.pdx.edu/open_access_etds/3803.

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There is a common belief that the special situation one encounters in restrooms is likely to evoke negative associations between the setting and a potential product, and that these presumed associations make advertising in restrooms incompatible with the objectives of advertisers. This general proposition was questioned on theoretical grounds. It was argued that the specific situation in a restroom would be conducive to advertising goals in a number of ways. In addition, while negative associations may occur with certain kinds of products, others were hypothesized to be unaffected. In particul

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Peterson, C. Mark. "The Motivation-Emotion-Matching (MEM) model of television advertising effects." Diss., Georgia Institute of Technology, 1994. http://hdl.handle.net/1853/30653.

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Evenhuis, Nanette. "Bekende gebeurtenisse as oorredingsmeganismes in advertensietekste." Thesis, Stellenbosch : Stellenbosch University, 2005. http://hdl.handle.net/10019.1/50288.

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Thesis (MPhil)--Stellenbosch University, 2005.<br>ENGLISH ABSTRACT: The Olympic games as world known sports event has been used in many advertisements by companies to sell their products. Many South Africans are motivated through effective marketing to buy a certain product or have a positive attitude towards a certain company, for the pure reason that the marketing campaign had the Olympic games as theme. I looked into this interesting phenomenon!<br>AFRIKAANSE OPSOMMING: Die Olimpiese Spele as bekende gebeurtenis is in talle oorredingstekste, spesifiek advertensies, om hul produkte me

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Leung, Shuet Yan. "Effects of product involvement and endorser type : computer print ads in Hong Kong." HKBU Institutional Repository, 2000. http://repository.hkbu.edu.hk/etd_ra/246.

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Książki na temat "Advertising – Cigarettes – Psychological aspects"

Pechmann, Cornelia. Advertising versus prior beliefs: Does cigarette and anti-smoking advertising alter young adolescents' perceptions of smokers? Cambridge, Mass: Marketing Science Institute, 1993.

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D'Avernas, Josie. Effects of plain cigarette packaging among youth. Toronto, Ont: Centre for Health Promotion, 1994.

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Sivulka, Juliann. Soap, sex, and cigarettes: A cultural history of American advertising. Belmont, CA: Wadsworth Pub. Co., 1998.

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Jackie, Botterill, and MacRury Iain, eds. The dynamics of advertising. Australia: Harwood Academic Publishers, 2000.

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Hollingworth, Harry L. Advertising and selling. New York: Garland, 1985.

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The theory of advertising. New York: Garland Pub., 1985.

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1954-, O'Shaughnessy Nicholas J., ed. Persuasion in advertising. New York: Routledge, 2003.

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O'Shaughnessy, John. Persuasion in Advertising. London: Taylor & Francis Inc, 2004.

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Dyer, Gillian. Advertising as communication. London: Routledge, 1988.

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Części książek na temat "Advertising – Cigarettes – Psychological aspects"

Dhandhnia, Kopal Agrawal, and Sanjeev Tripathi. "Emotional Branding Through Celebrity Endorsements." In Brand Culture and Identity, 33–47. IGI Global, 2019. http://dx.doi.org/10.4018/978-1-5225-7116-2.ch003.

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Emotional branding is an effective way to create a long-lasting relationship with the customers. The recent shift in brand strategy is towards gaining an emotional share of consumers and understanding the symbolic, emotional features that generate socio-psychological associations in their minds. Use of celebrities through celebrity advertising can act as effective tools to develop a strong emotive tie with a consumer, which can overtime, culminate into long-term brand equity and an emotional connect with the brand. In this chapter, we develop an understanding of various aspects of celebrity endorsement and explain how these can be used to connect emotionally with consumers. We also illustrate situations where use of celebrities has had a positive effect on emotional branding and where it has failed miserably.

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Dhandhnia, Kopal Agrawal, and Sanjeev Tripathi. "Emotional Branding Through Celebrity Endorsements." In Driving Customer Appeal Through the Use of Emotional Branding, 273–87. IGI Global, 2018. http://dx.doi.org/10.4018/978-1-5225-2921-7.ch016.

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