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Artykuły w czasopismach na temat „Advertising – Cigarettes – Psychological aspects”

Autor: Grafiati

Data publikacji: 4 czerwca 2021

Data aktualizacji: 12 lutego 2022

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1

Olejniczak, Aneta. "Advertising – psychological aspects of the influence of marketing tricks." Transactions of the Institute of Aviation 223, no. 2 (April 9, 2012): 149–70. http://dx.doi.org/10.5604/05096669.1080382.

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Lange, Tamara, Michael Hoefges, and Kurt M. Ribisl. "Regulating Tobacco Product Advertising and Promotions in the Retail Environment: A Roadmap for States and Localities." Journal of Law, Medicine & Ethics 43, no. 4 (2015): 878–96. http://dx.doi.org/10.1111/jlme.12326.

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The evidence linking tobacco product advertising to adolescent smoking initiation and resulting long-term addiction, premature death, and disability is well established. Each link in the causal chain has been substantiated: children and adolescents are especially vulnerable to advertising; point-of-sale advertising comprises 92.1% of cigarette advertising and marketing expenditures by manufacturers and 71.3% of smokeless tobacco advertising; tobacco companies have targeted youth through advertising; advertising exposure causes adolescents to start and to continue smoking; among adults who beco

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Лугова, Вікторія Миколаївна, Яна Миколаївна Кущ та Дарина Євгенівна Архипова. "ПСИХОЛОГІЧНІ АСПЕКТИ РЕКЛАМИ ЯК ІНСТРУМЕНТУ МАРКЕТИНГОВИХ КОМУНІКАЦІЙ". Bulletin of the Kyiv National University of Technologies and Design. Series: Economic sciences 127, № 5 (29 березня 2019): 102–10. http://dx.doi.org/10.30857/2413-0117.2018.5.10.

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The paper provides insights to psychological aspects of advertising as marketing communication tools as well as a social and psychological phenomenon. The study seeks to explore the different types of advertising subject to their various effects on consumers, revealing the nature of rational and emotional advertising and the methods of their influence on consumers. The structure of socio-psychological effects of advertising on consumer’s behavior is also disclosed by accounting for their cognitive (gnostic), affective (emotional), conative (behavioral) characteristics. It is assumed that a cog

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Jantová, Martina, and Peter Štarchoň. "Postoje obyvateľov hlavného mesta Slovenskej republiky voči vybraným témam reklamy. Časť II." Marketing Science & Inspirations 15, no. 3 (October 20, 2020): 48–57. http://dx.doi.org/10.46286/msi.2020.15.3.4.

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As part of the process of implementing an advertising campaign, the participating parties, primarily the advertiser and the advertising agency, respectively communication agency, have social responsibility, which manifests itself in an ethical level. Since the implementation of an advertising campaign is initiated by a specifc company or other client, its recipients or the target group itself, instead of accepting it, may not only perceive it as unsolicited, but also as annoying. It is on the attitudes of the recipients of advertising, in the case of this contribution the attitudes of the inha

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Gromová, Edita, Daniela Müglová, and Emília Perez. "Culture in advertising and advertising in culture: Communication, translation, representation." Ars Aeterna 9, no. 2 (December 20, 2017): 81–92. http://dx.doi.org/10.1515/aa-2017-0011.

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Abstract The authors of the paper focus on the intercultural dimension in the translation of advertising texts, attempting to compare and illustrate the influence of cultural elements upon advertising text-creation in American, German and Slovak cultural spaces. Reflecting the social, psychological and cultural aspects of translation transfer, they survey the tension between the domestic and the foreign and consequent choices in translation strategy. They present tendencies observed across a span of almost two decades in the translation of advertising texts into Slovak and provide possible exp

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El-Dali, Hosni M. "The Language of Consumer Advertising: Linguistic and Psychological Perspectives." Studies in Linguistics and Literature 3, no. 2 (April 12, 2019): 95. http://dx.doi.org/10.22158/sll.v3n2p95.

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<em>This study examines the consumer advertising which is directed towards the promotion of some product or service to the public. The study, however, is not meant to exhaust all the aspects of this particular discourse, or present an answer to all the problems it poses. Rather, it aims at uncovering the basic elements of the most pervasive, influential and inescapable discourse of the 21st century; the advertising text. It focuses on the interaction of language, image and layout, and examines advertising persuasive strategies. In doing so, it draws on various linguistic (particularly pr

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Diamond, William D. "Consumer perceptions and intentions toward smoking cessation tools." Journal of Consumer Marketing 33, no. 5 (August 8, 2016): 324–31. http://dx.doi.org/10.1108/jcm-06-2015-1452.

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Purpose This paper aims to examine preferences for different smoking cessation tools, investigates smokers’ perceptions of these tools by examining their brand personalities and determines whether these perceptions predict intentions to use particular cessation tools. Design/methodology/approach Two surveys of smokers evaluated cessation tools from electronic cigarettes to hypnosis. Findings Smokers showed a strong preference for electronic cigarettes over other cessation tools. Different aspects of brand personality predicted intention to use different cessation tools. Research limitations/im

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Marcel, Angga Rie. "THE EFFECT OF THE MARKETING COMMUNICATION AND PRICE PROMOTION TOWARD BRAND EQUITY." Business and Entrepreneurial Review 9, no. 1 (March 30, 2016): 41. http://dx.doi.org/10.25105/ber.v9i1.27.

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The background of this research: “Marketing Communication is a subject that students often equate with advertising. Hence, the challenge for authors is to write a text that addresses advertising, without demoting other aspects of marketing communications to significance. Researches present advertising and promotions as two major, distinct elements of Marketing Communications, with personal selling as related areas that are managed in a separate but consistent fashion.” The objective of this research: “Is there an impact of Marketing Communication and Price Promotion on Brand Equity of Cigarett

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Alfatih, Andy, and Muhammad Rio Septian. "Psychological Aspects of the Role of Product Advertising Against Consumer Purchase Interest: Study of Gain Mass Milk Advertising at Gymnastic." Open Access Indonesia Journal of Social Sciences 1, no. 2 (December 11, 2018): 44–51. http://dx.doi.org/10.37275/oaijss.v1i2.10.

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Abstract Introduction.The main purpose of advertising certain products or services is to attract customer attention and analyze the impact of advertising on customer behavior. Various studies show that there are significant links between cognitive and psychological aspects. The cognitive effect of an advertisement begins with the influence of the visual aspects of the advertisement. This research was aimed to explore the role of product advertising on consumer buying interest by studying aspects of psychology. Methods. The study design was observational analytic study that seek to

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Golda, N., I. Pinak, and V. Falovych. "Simulation of psychosomatic processes in advertising." Galic'kij ekonomičnij visnik 66, no. 5 (2020): 148–54. http://dx.doi.org/10.33108/galicianvisnyk_tntu2020.05.148.

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The features of advertising psychology are investigated and the mechanism of its influence on consumer behavior is simulated in this paper. The basic models of perception of advertising information are considered and supplemented. Advertising has social, cultural, psychological impact on society, as it does not act as a manipulator of public consciousness, but contributes to the formation of relevant, aimed at self-development needs. It gives people knowledge, new experience, enriches their lives. Socio-psychological methods are widely used in advertising making it possible from a qualitative

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Hackley, Chris. "Silent Running: Tacit, Discursive and Psychological Aspects of Management in a Top UK Advertising Agency." British Journal of Management 11, no. 3 (September 2000): 239–54. http://dx.doi.org/10.1111/1467-8551.00164.

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FOLTEA, Marina, and Anna MARKITANOVA. "The “Likeness” of E-Vapour Products and Cigarettes in the World Trade Organization." European Journal of Risk Regulation 8, no. 2 (June 2017): 342–63. http://dx.doi.org/10.1017/err.2017.7.

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AbstractThe regulation of e-vapour products is a relatively new topic. While the e-vapour product sector is fast evolving, the optimal regulation of these products is yet to be fully understood. Some wisdom may be borrowed from the regulation of cigarettes, but many tobacco-relevant policies may not be applied to these new products. Evaluations are underway on many aspects of e-vapour products, for example: their safety, potential health risks, illicit trade, taxation and advertising. This paper examines yet another dimension – one which arises at the intersection of international health and t

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Keamy-Minor, Emily, Julia McQuoid, and Pamela M. Ling. "Young adult perceptions of JUUL and other pod electronic cigarette devices in California: a qualitative study." BMJ Open 9, no. 4 (April 2019): e026306. http://dx.doi.org/10.1136/bmjopen-2018-026306.

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ObjectiveElectronic cigarettes (e-cigarettes) which utilise prefilled‘pods’(pod devices) entered the US market in 2015. One brand, JUUL, captured more than half the e-cigarette market in early 2018, and the US Food and Drug Administration recently warned its manufacturer about adolescent uptake. This is the first qualitative study to describe distinct features of pod devices that appear to contribute to their popularity among young people.DesignQualitative interview study of young adults who had used pod devices. Participants were recruited from Facebook, other social media, street recruitment

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Cohen, Joel B. "Counting Advertising Assertions to assess Regulatory Policy: When it Doesn't Add Up." Journal of Public Policy & Marketing 8, no. 1 (January 1989): 24–29. http://dx.doi.org/10.1177/074391568900800102.

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Public policy toward cigarette health claims should not be based on a “ market effects“ premise that health claim competition will reinforce consumer fears. Many have been influenced to smoke a succession of heavily advertised higher filtration, lower yield cigarettes, relying in part on the implication these were safer. None of these have been shown to reduce risks of smoking-related heart disease and other pulmonary disorders, and they are clearly no substitute for quitting. The Ringold and Calfee content analysis of cigarette advertising is criticized for its limited focus on direct verbal

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Марокко, О. О. "CERTAIN SOCIO-PSYCHOLOGICAL ASPECTS OF THE EFFECTIVENESS OF EDUCATION AND PROPAGANDA SAFE BEHAVIOR ON THE ROAD." Modern Science, no. 3 (July 5, 2021): 107–10. http://dx.doi.org/10.53039/2079-4401.2021.5.3.019.

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В статье рассматриваются некоторые социально-психологические аспекты повышения эффективности социальной рекламы в области безопасности дорожного движения. Автором отмечено, что для достижения цели субъект пропаганды дол- жен осознать взаимосвязь между его индивидуальным поведением на дороге и надежностью всей системы жизнеобеспечения. The article discuses some of the socio-psychological aspects of increasing of social advertising in the field of road safety. The author notes that in order to achieve the goal, the subject of propaganda must aware of the relationship between his individual behav

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Susianti, Susianti, and Samron Akhiri. "Pengaruh Struktur Iklan Two Sided, Pengetahuan dan Preferensi untuk Produk Rokok terhadap Minat Beli." Journal of Economic, Bussines and Accounting (COSTING) 2, no. 1 (December 7, 2018): 93–105. http://dx.doi.org/10.31539/costing.v2i1.375.

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Looking at cigarette product advertisements in various media, there is always a warning about the dangers of smoking to health in addition to information about the product itself. This study aims to identify the level of awareness and knowledge of consumers among smoker employees of PT. TEL Pulp and Paper on the influence of cigarettes on health, then continued by identifying the influence of cigarette advertisement structure on buying preferences, preferences and interests, and identifying whether there are significant differences in the assessment of advertising structure, level of awareness

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Al Khudiry, Yaser Hamza Salman. "Scientific Reflection of Public Service Advertisement Concept in International Scope and Historical Aspects." Current Issues of Mass Communication, no. 20 (2016): 71–81. http://dx.doi.org/10.17721/2312-5160.2016.20.71-81.

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In this research, for the first time in Ukraine, a large volume of foreign scientific sources on public service advertising (PSA) was analyzed that allowed to make an assessment of the differences in theoretical approaches to the determination of the PSA and of the main research vectors of exploring this social and communication phenomenon; an attempt to expand its theoretical and methodological fundamentals was taken. The study is based on qualitative analysis of 122 scientific sources. The data was systematized and generalized. Descriptive, comparative and empirical-analytical methods were u

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Kraszkiewicz, Daria, and Paweł Waniowski. "Postrzeganie reklamy telewizyjnej produktów farmaceutycznych w świetle wyników badań bezpośrednich." Ekonomia 26, no. 4 (November 24, 2020): 9–20. http://dx.doi.org/10.19195/2658-1310.26.4.1.

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There are numerous reasons for the very rapid increase in the consumption of medicines and other pharmaceuticals that has occurred in Poland in recent years. According to experts, these include easier access to these products, the ageing of Polish society, the development of lifestyle diseases requiring pharmacological treatment, the growing popularity of dietary supplements, as well as marketing activities of pharmaceutical companies. This last aspect is important, as the pharmaceutical industry is at the forefront of the most profitable and fastest growing sectors of the economies of highly-

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Warner, David O., Christi A. Patten, Steven C. Ames, Kenneth P. Offord, and Darrell R. Schroeder. "Effect of Nicotine Replacement Therapy on Stress and Smoking Behavior in Surgical Patients." Anesthesiology 102, no. 6 (June 1, 2005): 1138–46. http://dx.doi.org/10.1097/00000542-200506000-00013.

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Background Many surgical patients are dependent on nicotine. Smoke-free policies in healthcare facilities mandate abstinence from smoking, which could contribute to psychological stress in the perioperative period. The authors tested the hypothesis that nicotine replacement therapy decreases psychological stress in cigarette smokers scheduled to undergo elective surgery and determined whether nicotine replacement therapy affects postoperative smoking behavior, even when not specifically prescribed to promote abstinence. Methods In this double-blind, placebo-controlled trial, 121 smokers, of wh

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Baker, R. "The Development and Significance of Standards for Smoking-Machine Methodology." Beiträge zur Tabakforschung International/Contributions to Tobacco Research 20, no. 1 (February 1, 2002): 23–41. http://dx.doi.org/10.2478/cttr-2013-0728.

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AbstractBialous and Yach have recently published an article in Tobacco Control in which they claim that all smoking-machine standards stem from a method developed unilaterally by the tobacco industry within the Cooperation Centre for Scientific Research Relative to Tobacco (CORESTA). Using a few highly selective quotations from internal tobacco company memos, they allege, inter alia, that the tobacco industry has changed the method to suit its own needs, that because humans do not smoke like machines the standards are of little value, and that the tobacco industry has unjustifiably made health

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French, Declan, and Donal McKillop. "The impact of debt and financial stress on health in Northern Irish households." Journal of European Social Policy 27, no. 5 (September 17, 2017): 458–73. http://dx.doi.org/10.1177/0958928717717657.

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We analyse data collected from a survey of Northern Irish low-income households experiencing varying degrees of financial hardship and examine how debt affects health and health-related behaviours. Our results indicate that the subjective experience of feeling financially stressed has a robust relationship with most aspects of health, including ability to self-care, problems performing usual activities, pain problems and psychological health. In contrast, the size of the debt, the type of debt or the number of different lenders does not add any extra explanatory power. Additionally, our result

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Hoffmann, B. "THE ROLE OF ADVERTISING IN SHAPING CHILDREN'S PREFERENCES OF CONSUMPTION." Trakia Journal of Sciences 17, no. 2 (2019): 115–24. http://dx.doi.org/10.15547/tjs.2019.02.004.

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The society of "Western civilization" is a consumer society. A special role belongs here to the media, which have become an inseparable element in the life of a modern man. Their universality, as well as rapid development have caused that they deeply penetrated various areas of social life, becoming available not only for adults but also for children from their early age. The life of contemporary children is very strongly associated with the mass media, and the media have become an extremely important link in the process of socialization. The range and influence of the media are not only growi

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Amin, M. Ali Syamsuddin, and Peri Priansah. "Marketing Communication Strategy To Improve Tourism Potential." Budapest International Research and Critics Institute (BIRCI-Journal) : Humanities and Social Sciences 2, no. 4 (November 6, 2019): 160–66. http://dx.doi.org/10.33258/birci.v2i4.575.

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One of the main cultural attractions and the main attraction of tourism in the Kuningan regency is Curug Putri Palutungan. The tourism potential of the Kuningan regency was also supported by good access and transportation facilities. To reach the tourist attraction area that once was separated by many rivers, several bridges were built to facilitate tourists the tourist attraction. The tourist potential of the Curug Putri Palutungan is a mixture of the natural charm of mountainous forests and clear waterfalls, backed by a fresh mountain air that challenges you to explore the nature of the myst

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Jones, Christopher A., Amanda Wassel, William Mierse, and E. Scott Sills. "The 500-year Cultural & Economic Trajectory of Tobacco: A Circle Complete." Journal of Health Economics and Outcomes Research 5, no. 2 (December 20, 2017): 175–82. http://dx.doi.org/10.36469/9809.

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Who smokes, and why do they do it? What factors discourage and otherwise reward or incentivize smoking? Tobacco use has been accompanied by controversy from the moment of its entry into European culture, and conflicting opinions regarding its potentially adverse influence on health have coexisted for hundreds of years. Its use in all forms represents the world’s single greatest cause of preventable disease and death. Tobacco was introduced to Europe by Christopher Columbus, who in October 1492 discovered the crop in Cuba. While the next four centuries would see tobacco as the most highly trade

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Coles, Bryn Alexander. "Internet users’ neutralization of the morality of advertisement blocking." Text & Talk 38, no. 6 (November 27, 2018): 683–703. http://dx.doi.org/10.1515/text-2018-0019.

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Abstract Internet revenue is currently threatened by an increase in the use of advertisement blocking software. This presents a moral problem for Internet users, as by blocking advertisements, they deprive content creators of income for their work. Four hundred and thirty-six comments taken from three naturally occurring online discussions were analyzed from a discursive psychological perspective to explore how posters engage with online debates concerning the morality of blocking advertisements. Posters were found to orientate to a moral dimension against blocking online advertisements. They

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DiFranza, Joseph R., Robert J. Wellman, Judith A. Savageau, Ariel Beccia, W. W. Sanouri A. Ursprung, and Robert McMillen. "What Aspect of Dependence Does the Fagerström Test for Nicotine Dependence Measure?" ISRN Addiction 2013 (November 27, 2013): 1–8. http://dx.doi.org/10.1155/2013/906276.

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Although the Fagerström Test for Nicotine Dependence (FTND) and the Heaviness of Smoking Index (HSI) are widely used, there is a uncertainty regarding what is measured by these scales. We examined associations between these instruments and items assessing different aspects of dependence. Adult current smokers (, mean age 33.3 years, 61.9% female) completed a web-based survey comprised of items related to demographics and smoking behavior plus (1) the FTND and HSI; (2) the Autonomy over Tobacco Scale (AUTOS) with subscales measuring Withdrawal, Psychological Dependence, and Cue-Induced Cravings

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Popova, Nina V., Anna V. Gavrilova, Anna V. Kuzmina, and Elizaveta L. Popova. "Psychological features of listening comprehension of English-language video materials by technical university students in flipped classroom mode." Tambov University Review. Series: Humanities, no. 185 (2020): 41–55. http://dx.doi.org/10.20310/1810-0201-2020-25-185-41-55.

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Listening comprehension, as the most challenging receptive aspect of learning a foreign language at a technical university, is considered. It is noted that in addition to linguistic difficulties, students experience such psychological difficulties as a lack of recipient’s own perceptual experience, uncomfortable perception conditions, anxiety and fear of failure to perform this type of speech activity. It is shown that the perceptual activity of students, aimed at the auditory perception of English discourse, is naturally included in the most relevant students’ communicative competence. The st

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Chaudhary, Ankit, Anita Thakur, Tripti Chauhan, Anjali Mahajan, Vijay Kumar Barwal, Shaina Chamotra, Amit Sachdeva, and Baljeet Singh. "COTPA 2003 compliance assessment of tobacco vendors and products: current status of an earliest smoke free Indian city." International Journal Of Community Medicine And Public Health 6, no. 5 (April 27, 2019): 2157. http://dx.doi.org/10.18203/2394-6040.ijcmph20191837.

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Background: Tobacco smoking is a global phenomenon, associated not only with health but also with other issues like employment, trade and revenue. However, the ill aspects of tobacco outweigh any productivity related to it. Various regulatory measures have been devised to control this menace at national as well as international level. In India, COTPA-2003 legislation intends to control and regulate tobacco consumption, advertisement and trade.Methods: The present study assessed the compliance of 157 points of sale and 59 tobacco products to the Sections 5,7,8,9 and 10 of the smoke free legisla

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Batoćanin, Aleksandar, and Bojana Dinić. "Preliminary psychometric characteristics of the Serbian adaptation of the Adult ADHD Self-Report Scale: ASRS-v1.1 and ASRS-5." Psiholoska istrazivanja 23, no. 2 (2020): 97–120. http://dx.doi.org/10.5937/psistra23-24869.

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The aim of the research is to explore the psychometric characteristics of the Serbian adaptation of the Adult ADHD Self-Report Scale (ASRS-v1.1) Symptom Checklist and Screener, as well as the Adult ADHD Self-Report Screening Scale for DSM-5 (ASRS-5). In addition to these scales, the Depression Anxiety Stress Scale-21 (DASS-21), Dickman Impulsivity Inventory (DII) and the questions about frequency of risky behaviours (use of alcohol, cigarettes and drugs, overeating, and physical aggression) were administrated on the sample of 226 adults from the general population (43.8% males). The results of

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RESMAN, PETRA. "PSIHOLOŠKO DELOVANJE – VOJAŠKO DELOVANJE ALI UPORABNA SOCIALNA PSIHOLOGIJA?" ZAUPANJE IN OBOROŽENE SILE/ TRUST AND ARMED FORCES, VOLUME 2013/ ISSUE 15/2 (June 30, 2013): 87–109. http://dx.doi.org/10.33179/bsv.99.svi.11.cmc.15.2.5.

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Psihološko delovanje je pogosto razumljeno kot povsem vojaška vsebina, ki z znanostjo in stroko nima prave zveze. Vendar so v ozadju vojaških aktivnosti in- dividualni in skupinski psihološki procesi, razumevanje katerih omogoča bistveno večjo učinkovitost delovanja. Gre za procese, na katerih temeljijo tudi aktivnosti, s katerimi se srečujemo vsak dan, ne da bi o tem kadar koli razmišljali – marketing, informativni programi, reklamiranje, medijske kampanje. Članek osvetljuje področje psihološkega delovanja z različnih vidikov: z vidika vojaških ved, socialne psihologije ter psihologije tržneg

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Khan, Musa, Yong-Jin Won, and Nilüfer Pembecioğlu. "Cultural Exportation, Digital Distribution, and Penetration of K-Dramas in Turkey." Transnational Marketing Journal 9, no. 2 (September 13, 2021): 367–87. http://dx.doi.org/10.33182/tmj.v9i2.1054.

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South Korea has pursued a multidimensional public diplomacy strategy in which Korean television exports and capitalization have emerged as a public and commercial cultural diplomacy tool over the last two decades. This article examines the widespread influence of Korean television content, including digital serial delivery, cultural exportation, cultural interactions, and capitalization—that is, content sales, indirect advertising, and media-induced tourism. Empirical data was obtained from Turkey’s audience members using the online survey tool. As a result of the social and cultural impact, t

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Harrell, Paul T., Thomas H. Brandon, Kelli J. England, Tracey E. Barnett, Laurel O. Brockenberry, Vani N. Simmons, and Gwendolyn P. Quinn. "Vaping Expectancies: A Qualitative Study among Young Adult Nonusers, Smokers, Vapers, and Dual Users." Substance Abuse: Research and Treatment 13 (January 2019): 117822181986621. http://dx.doi.org/10.1177/1178221819866210.

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Background: “Expectancies,” or beliefs about outcomes, robustly correlate with and predict several behaviors including electronic nicotine delivery system (“e-cigarette”) use. However, there is limited qualitative research available regarding relevant e-cigarette vaping expectancies. Objectives: The present study used a qualitative approach to derive and refine e-cigarette expectancy themes among young adults. Methods: We conducted 12 focus groups and two individual interviews with young adult nonusers, e-cigarette vapers, cigarette smokers, and dual users to assess beliefs about the effects o

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Danylova, Tetiana. "The Modern-Day Feminine Beauty Ideal, Mental Health, and Jungian Archetypes." Mental Health: Global Challenges Journal 3, no. 1 (November 6, 2020): 38–44. http://dx.doi.org/10.32437/mhgcj.v3i1.99.

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Introduction: It can be argued that beauty is not only an aesthetic value, but it is also a social capital which is supported by the global beauty industry. Advertising kindly offers all kinds of ways to acquire and maintain beauty and youth that require large investments. Recent studies demonstrate that physical attractiveness guided by modern sociocultural standards is associated with a higher level of psychological well-being, social ease, assertiveness, and confidence. What is behind this pursuit of ideal beauty and eternal youth: the life-long struggle for survival, selfless love for beau

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Cheraghian, Bahman, Maryam Sharafkhah, Zahra Mohammadi, Sanam Hariri, Zahra Rahimi, Leila Danehchin, Yousef Paridar, et al. "The Khuzestan Comprehensive Health Study (KCHS): Methodology and Profile of Participants." Archives of Iranian Medicine 23, no. 10 (October 1, 2020): 653–57. http://dx.doi.org/10.34172/aim.2020.82.

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Background: Non-communicable diseases (NCDs) are the leading cause of death worldwide, with a disproportionally rising burden among low- and middle-income populations. While preventable risk factors highly contribute to this burden, population-based studies assessing these factors and the health status of these populations, are scarce. Methods: The Khuzestan Comprehensive Health Study (KCHS)—a cross sectional study—was conducted between 2016-2019, including 30,506 Iranians aged 20 to 65 years, from 27 counties of Khuzestan province, southwest of Iran. KCHS aimed to provide a comprehensive heal

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Brindal, Emily, Gilly A. Hendrie, Jill Freyne, and Manny Noakes. "A Mobile Phone App Designed to Support Weight Loss Maintenance and Well-Being (MotiMate): Randomized Controlled Trial." JMIR mHealth and uHealth 7, no. 9 (September 4, 2019): e12882. http://dx.doi.org/10.2196/12882.

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Background Few people successfully maintain lost weight over the longer term. Mobile phones have the potential to deliver weight loss management programs that can encourage self-monitoring while also providing some behavioral therapy to assist users in developing personal skills that may be necessary for improved longer term weight loss maintenance. Objective The aim of this study was to evaluate a program supporting weight maintenance, which uses a behaviorally based mobile phone app to manage weight, food, exercise, mood, and stress. Methods In a randomized controlled trial over 24 weeks, th

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Kovalchuk, K. V., and M. R. Podorozhna. "Conceptual Principles of Brand Formation." Business Inform 5, no. 520 (2021): 396–401. http://dx.doi.org/10.32983/2222-4459-2021-5-396-401.

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The article presents a conceptual basis for the formation of a brand based on the analysis of key ideas of researchers and practitioners engaged in branding issues, business philosophy in market relations, development of trademark and brand, development of marketing strategies, advertising, promotion of goods in the market. According to the analysis of generally accepted conceptions ("Brand capital", "Brand wheel" model, "Theory of image", "Strategic brand management", "4-D Branding", "Maximization of potential shopping brands", "Value-based-Marketing ») and theories of the brand of such scien

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Лабунская, В. А. "EXTERNAL APPEARANCE RESEARCH DIRECTIONS IN SOCIAL PSYCHOLOGY (BASED ON THE MATERIALS OF THE ALL-RUSSIAN SCIENTIFIC CONFERENCE)." Институт психологии Российской академии наук. Социальная и экономическая психология, no. 1(17) (March 31, 2020): 232–50. http://dx.doi.org/10.38098/ipran.sep.2020.17.1.009.

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Рассматриваются социально-психологические проблемы и направления исследования внешнего облика и сопряженной с ним феноменологии, представленные в докладах, сообщениях, на круглых столах, мастер-классах, включенных в программу работы Всероссийской научной конференции «Внешний облик в различных контекстах взаимодействия» (28-30 октября 2019 г., ЮФУ, г. Ростов-на-Дону). Название конференции отражает наблюдаемые в современном обществе тенденции, а именно возрастание ценности и значимости внешнего облика в регуляции отношений и увеличение влияния социально-психологических функций внешнего облика на

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TKACHENKO, IRYNA, ELENA YENSKAYA, and ANATOLY MAKSIMENKO. "APPLICATION OF INNOVATIVE TECHNOLOGIES IN PRACTICAL WORK WITH FUTURE CHOREOGRAPHY SPECIALISTS." Scientific Issues of Ternopil Volodymyr Hnatiuk National Pedagogical University. Series: pedagogy, no. 2 (April 6, 2021): 94–102. http://dx.doi.org/10.25128/2415-3605.20.2.13.

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The expediency of innovative technologies application in practical work with future choreography specialists in higher education institutions has been substantiated. It has been established that the value of innovative technologies implies the unleashing of the future choreographers’ creative potential, formation of a stable motivation to learn, ensuring a high creative result in the educational process. On the basis of general scientific (analysis, systematization, generalization) and specific scientific (comparative analysis) methods of scientific research, the differences of the innovative

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Montero-Díaz, Julio, Manuel-Jesús Cobo, María Gutiérrez-Salcedo, Francisco Segado-Boj, and Enrique Herrera-Viedma. "A science mapping analysis of ‘Communication’ WoS subject category (1980-2013)." Comunicar 26, no. 55 (April 1, 2018): 81–91. http://dx.doi.org/10.3916/c55-2018-08.

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Communication Research field has an extraordinary growth pattern, indeed bigger than other research fields. In order to extract knowledge from such amount, intelligent techniques are needed. In such a way, using bibliometric techniques, the evolution of the conceptual, social and intellectual aspects of this research field could be analysed, and hence, understood. Although the communication research field has been widely analysed using bibliometric techniques and science mapping tools, a conceptual analysis of the whole communication research field is still needed. Therefore, this article intr

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Tatarinov, K. A., E. R. Belykh, and E. A. Filatenko. "PSYCHOLOGICAL ASPECTS OF EMOTIONAL ADVERTISING." AZIMUTH OF SCIENTIFIC RESEARCH: PEDAGOGY AND PSYCHOLOGY 9, no. 32 (August 29, 2020). http://dx.doi.org/10.26140/anip-2020-0903-0006.

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Hodovanets, Uliana. "PSYCHOLOGICAL ASPECTS OF MODERN FRENCH ADVERTISING TEXT." Young Scientist 4, no. 68 (2019). http://dx.doi.org/10.32839/2304-5809/2019-4-68-68.

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Simonovich, N. N. "Innovative PR technologies for promoting advertising agencies: psychological aspects." TRENDS IN THE DEVELOPMENT OF SCIENCE AND EDUCATION, 2021. http://dx.doi.org/10.18411/lj-03-2021-152.

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Kuznetsova, Elena, and Elena Zinovyeva. "Psychological aspects of identifying and studying digital opinion leaders." World of Science. Pedagogy and psychology 8, no. 5 (October 2020). http://dx.doi.org/10.15862/97psmn520.

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Modern society is increasingly immersed in the digital space, and modern youth, so-called generation Z, considers it a full-fledged part of their living space. It becomes especially important to study the processes of forming value-semantic attitudes and life guidelines of young people in the digital environment. The article provides an overview of current research on the concept of digital opinion leadership and the figure of an opinion leader in the digital environment. The authors have consistently disclosed the concept and strategies of researching the personality of an' opinion leader' in

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"Functions of language in the pragmatic model of advertising discourse." Journal of V. N. Karazin Kharkiv National University Series: Foreign Philology. Methods of Foreign Language Teaching, no. 92 (2020). http://dx.doi.org/10.26565/2227-8877-2020-92-01.

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The aim of the article is to establish the specifics of functions of language in advertising discourse, their place and correlations with cognitive and communicative aspects in the pragmatic model of this discourse. The methodological basis of the research is discursive linguistic pragmatics, which is part of the discursive paradigm based on the integration of communicative and cognitive approaches to language. An integrated approach to the study of advertising discourse, which combines three aspects – cognitive, communicative and linguistic, suggests using a complex of linguistic cognitive, l

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Yarangga, Jenni Inggrit, Fiane De Fretes, and Heri Setiawan. "Kesejahteraan Psikologis: Mahasiswa Papua Perokok Dan Non Perokok Di Salatiga." Jurnal Keperawatan Muhammadiyah 6, no. 1 (March 27, 2021). http://dx.doi.org/10.30651/jkm.v6i1.6722.

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Latar Belakang: Perilaku merokok tidak hanya memberikan dampak secara fisik, namun juga psikologis. Berdasarkan hasil observasi awal yang dilakukan peneliti terhadap mahasiswa Papua di Salatiga, menunjukan bahwa mahasiswa yang menjalani masa studi lebih dari 4 tahun, memilki manajemen keuangan yang kurang baik, pengendalian emosi yang tidak stabil, pola tidur yang tidak teratur, dan lebih mendahulukan konsumsi rokok daripada kebutuhan dasar lainnya. Pria yang merokok ditemukan memiliki tingkat kesejahteraan psikologis rata-rata yang lebih rendah daripada pria yang tidak merokok. Tujuan: Peneli

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Pérez Barocio, Sergio Salvador. "El Momento Psicológico, Instrumento Estratégico En La Selección De Medios." Xihmai 2, no. 4 (November 21, 2012). http://dx.doi.org/10.37646/xihmai.v2i4.97.

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RESUMEN El objetivo general de la investigación fue: medir el incremento en la efectividad de la comunicación comercial, a partir de considerar el momento psicológico como elemento en la selección de medios en el caso de revistas juveniles. El estado del arte se definió en cuanto a dos aspectos que son: la percepción y la efectividad de los medios que son las variables de la hipótesis. Para alcanzar estos objetivos se utilizó un método experimental con grupo de control. La muestra fue de 395 personas que de acuerdo con los resultados del estudio tuvo un nivel de error real de 4.24%. Los resul

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Zatserkivna, Marina. "DEVELOPMENT OF ADVERTISING CAMPAIGN OF HIGHER EDUCATION INSTITUTIONS AND EVALUATION OF ITS EFFECTIVENESS." Young Scientist 11, no. 87 (2020). http://dx.doi.org/10.32839/2304-5809/2020-11-87-70.

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The aim of the article is to analyze and develop an algorithm for organizing advertising campaigns in higher education institutions. Methodology. The research methodology is based on socio-communicative, informational approaches, which enabled scientific understanding of the essence, tasks, main components of the process of developing an advertising campaign for higher education institutions and evaluating its effectiveness. Results. Today we can state that there are significant changes in the field of higher education: competition among higher education institutions has intensified, new speci

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Tovanich, Natkamon, Simone Centellegher, Nacéra Bennacer Seghouani, Joe Gladstone, Sandra Matz, and Bruno Lepri. "Inferring psychological traits from spending categories and dynamic consumption patterns." EPJ Data Science 10, no. 1 (May 8, 2021). http://dx.doi.org/10.1140/epjds/s13688-021-00281-y.

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AbstractIn recent years there has been a growing interest in analyzing human behavioral data generated by new technologies. One type of digital footprint that is universal across the world, but that has received relatively little attention to date, is spending behavior.In this paper, using the transaction records of 1306 bank customers, we investigated the extent to which individual-level psychological characteristics can be inferred from bank transaction data. Specifically, we developed a more comprehensive feature space using: (1) overall spending behavior (i.e. total number and total amount

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Rushkoff, Douglas. "Coercion." M/C Journal 6, no. 3 (June 1, 2003). http://dx.doi.org/10.5204/mcj.2193.

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The brand began, quite literally, as a method for ranchers to identify their cattle. By burning a distinct symbol into the hide of a baby calf, the owner could insure that if it one day wandered off his property or was stolen by a competitor, he’d be able to point to that logo and claim the animal as his rightful property. When the manufacturers of products adopted the brand as a way of guaranteeing the quality of their goods, its function remained pretty much the same. Buying a package of oats with the Quaker label meant the customer could trace back these otherwise generic oats to their sour

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Henley, Nadine. "The Healthy vs the Empty Self." M/C Journal 5, no. 5 (October 1, 2002). http://dx.doi.org/10.5204/mcj.1987.

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"Doctor, will I live longer if I give up alcohol and sex?" "No, but it will seem like it." The paradigm of the self as it is conceptualised in Western society includes an implicit assumption that one of the primary activities of the self is to engage in protective behaviours. This is a basic assumption in mass media promotion of healthy behaviours: 'Quit smoking' to protect yourself from lung cancer; 'Work safe' to protect yourself from injury, etc. Mass media social marketing campaigns inform the general population of the dangers to the self's existence of smoking, drink-driving, unsafe sex,

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