Rozprawy doktorskie na temat „Campaign Price”
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Hájek, Pavel. "Chování zákazníka na trhu potravin v ČR na příkladu firmy Globus". Master's thesis, Vysoká škola ekonomická v Praze, 2014. http://www.nusl.cz/ntk/nusl-193512.
Djordjevic, Andjela, i Palig Mahdessian. "Hur påverkar färgassociationer konsumenters köpbeteende vid val av produkter i livsmedelsbranschen? : En kvalitativ studie om vikten av färgval inom marknadsföring och dess påverkan på konsumentbeteende". Thesis, Södertörns högskola, Företagsekonomi, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-45876.
Koliastasis, Panagiotis. "The permanent campaign strategy of Greek Prime Ministers (1996–2011)". Thesis, Queen Mary, University of London, 2014. http://qmro.qmul.ac.uk/xmlui/handle/123456789/8449.
Merlhiot, Gaëtan. "Perception des risques, incertitude et prise de décision en situation de catastrophe naturelle liée au volcanisme". Thesis, Clermont-Ferrand 2, 2016. http://www.theses.fr/2016CLF20019.
The overall aim of this thesis is to examine the decision-making of individuals at risk of natural disaster, specifically related to volcanism, and to achieve potential applications, notably to improve the decision-making of individuals at risk. We focused on the uncertainty, an essential aspect of natural disaster events, which greatly impacts individuals’ emotions and decision-making. On the one hand, the situational uncertainty is an essential component for prospective emotions such as fear, and on the other hand, the uncertainty of consequences determines the use of affect heuristics (emotions used as relevant aspects of the decision) in decision-making (system 1). This doctoral thesis followed three complementary axes. In the first axis, namely Situational Uncertainty, Framing Effect and Decision-Making, we exhibited that the mere exposure to situational uncertainty could negate the framing effect, which could be explained, based on previous works, by an increase of systematic processing (system 2), stemming from the processes of the fronto-amygdala regulation. In the second axis, Uncertainty of Consequences, Information to Population and Decision-Making, we have evidenced that a reduction of the uncertainty of consequences applied to the information to population could improve, under certain circumstances, the individuals’ decisions. This effect was only identified in situations of highly charged anticipatory emotions (home environment, moral dilemmas), which are frequently encountered situations during natural disasters. Lastly, in the third axis, Creation of a Stimuli Dataset for the Study of the Human Behavior Facing Natural Hazard, we detailed the conception and validation of an image dataset dedicated to natural disasters and volcanism, named “Natural Disasters Picture System” (NDPS)
Zemanski, Justin B. "The adoption and execution of successful levy campaign strategies in districts with low voter support". Bowling Green State University / OhioLINK, 2020. http://rave.ohiolink.edu/etdc/view?acc_num=bgsu1585398405479131.
Shlomo, Meir. "Un état peut-il mener une campagne médiatique politique efficace ? : le cas israélien". Paris 8, 2014. http://octaviana.fr/document/185721389#?c=0&m=0&s=0&cv=0.
In the 21st century one of the most efficient tools to achieve international legitimacy is public diplomacy. The Israeli case during 2000 -2008 offers a vast array of information about a state public diplomacy system - relatively experienced and yet with a limited success. This research identifies the constraints and catalysts that affect the efficient use of Israel's public diplomacy. The accurate identification of these constraints/catalysts is a pre-requisite to offer a valid way to improve it. Indeed, the research findings reveal two major constrains of a state public diplomacy system: 1. The lack of a (if any) suitable public diplomacy strategy , and 2. The crucial importance of organizational culture in defining the success of any structural change. Based on these parameters, the research offers a different concept that is named "total public diplomacy". This concept is based on the abolition of the dichotomy between the event and the message and calls for a public diplomacy that is an integral part of the policy where policy and public diplomacy serve each other as a rule, i. E. , "The event is the message". This will be supported by a "franchise type" structure that is adaptable to its environment - the 21st century’s communication technology
Stuhlfelder, Colin Richard. "Pride, plague & protest : a comparative study of defiance in AIDS campaigns, testimonies and protest art by affected gay and Black African men". Thesis, Liverpool John Moores University, 2005. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.439057.
Bourgogne, Quentin. "Contribution à l’étude du comportement mécanique d’un PPS/GF40 sous différents chargements avec prise en compte des effets de l’environnement de sollicitation : étude expérimentale et modélisation multi-échelle pour application au développement de pièces automobiles". Thesis, Université de Lorraine, 2020. http://www.theses.fr/2020LORR0181.
This thesis presents an experimental and theoretical study conducted on a PPS/GF40 and its matrix. Widely used for under-the-hood applications in the automotive industry, those materials are subjected to high temperatures and aging effects of cooling liquid. Therefore, the understanding of those phenomena is essential to design mechanical parts. Thus, an experimental campaign in the tensile mode has been carried out with different temperatures and glycol proportions in the cooling liquid, for monotonic and cyclic loadings on neat and reinforced PPS. The results of these tests allowed us to highlight some of the main physical phenomena occurring during these solicitations under tough hydro-thermal conditions. Taking into account this analysis, a visco-elasto-pseudo-viscoplastic model is proposed. Moreover, this model allows the consideration of the cooling liquid effects and its constituents by temperature/humidity equivalence. The accuracy of the model was confronted to an artificial intelligence based one, in order to study the maximal accuracy physically reachable. Finally, the evolution of the model parameters has been studied with the adjunction of short glass fibres and for specifics orientation distribution. Starting from the study of the mechanical behavior of the PPS matrix, an analytical homogenization was then performed. Differences between experimental and predicted plastic behaviors were highlighted. Finite element analyses considering inter-phase damage were done at different temperatures and for several fiber orientations so to explain differences arising between analytical approach and experimental results. This work allowed a study of the evolution of the impact of this damage on mechanical properties as a function of temperature and fiber orientation. This work led to highlight a weakening of the fiber/matrix interface for a liquid aged composite and to quantify the decrease of the interface properties. Finally, fatigue behavior of the composite is studied as a function of fiber orientation. The modeling parameters determined from the study of the monotonic behavior of the composite were taken into account to propose a prediction of the Wöhler curves as a function of temperature. The prediction of the Wöhler curves as a function of temperature being possible, a 1D model was then proposed in order to evaluate the increase of temperature due to self-heating phenomenon during fatigue loading, considering ageing consequences
Rusnac, Natalia. "Comparaison sociale dans le contexte du risque chez des participants sains et en privation chronique de sommeil : impact sur l'auto-évaluation, les affects et le comportement". Thesis, Strasbourg, 2015. http://www.theses.fr/2015STRAG044/document.
The main goal of this PhD research was to study the consequences of social comparison on implicit and explicit self-evaluation in terms of cautiousness, on affect and on risk-taking behavior. In a series of studies, participants were exposed to a comparison standard who displayed either cautious (high standard) or reckless (low standard) drinking behavior. Results show that participants confronted with the high standard implicitly perceive themselves as more reckless and experience higher levels of anxiety than participants exposed to the low standard. On the other hand, the comparison standard does not influence explicit self-evaluation and controlled behaviors. These results indicate that there might be a dissociation between automatic (implicit) and controlled (explicit) processes involved in social comparison. On an applied level, regarding alcohol prevention campaigns, our findings suggest that it could be more effective to show a cautious standard rather than a reckless one
DUFKOVÁ, Iva. "Reklama jako nástroj komunikačního mixu". Master's thesis, 2010. http://www.nusl.cz/ntk/nusl-47601.
Bee, Soon Thean, i 孫天美. "Understanding China and Chinese Voters’ Identities in the Eyes of Malaysian Prime Ministers: Sino-Malaysian Relations as Campaign Strategy". Thesis, 2019. http://ndltd.ncl.edu.tw/handle/ugr4en.
國立臺灣大學
政治學研究所
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This dissertation adopts the Poliheuristic theory to examine if the Malaysian Prime Ministers had sacrificed the national interests of Malaysia when they exploited the Malaysia-People Republic of China relations to affect the Malaysian Chinese voting behavior in the upcoming elections. Subsequently, this thesis applies the Post-Chineseness theory to study the approaches that the Prime Ministers took to understand China and the Malaysian Chinese identities. The research questions of this dissertation are: 1. Did the Prime Ministers sacrifice the national interest to secure the regime interest when they publicly interacted with the PRC leaders within hundred days before 1974, 1999, 2013 general election was held? 2. How did the Prime Ministers perceive the PRC? A friend, a foe or a frenemy? 3. How did the Prime Ministers perceive China and the Malaysian Chinese? What were the elements that contributed to such an understanding? Existing studies discussed the Malaysia-PRC relations from the aspect of regionalism, economy, strategy and history. In fact, the understanding of the Prime Ministers toward the Malaysian Chinese was as well affected the development of the Malaysia-PRC relations. Yet, this area has been long neglected, and so did the studies on the formation of such perception. This dissertation relies on documentary analysis and interviews to establish a framework to answer the questions. It discovers that: 1. The Prime Ministers did not entirely scarify national interests to maintain their regime interests. In fact, they endeavored to search options that could fulfil both interests. 2. When the Prime Ministers viewed China as a peculiar civilization with a subjective will, the PRC is a foe; when they viewed it as an economic resource, the PRC is a friend. 3. The understanding of the Prime Ministers toward the PRC and the Malaysian Chinese were through the lens of Scientific Chineseness, but Najib Razak, the sixth Prime Minister developed an additional understanding on the PRC, namely the Sinology Chineseness. Yet, the understanding of the Prime Ministers on China and the Malaysian Chinese were superficial. And this is the reason that the Prime Minister failed to regain the Malaysian Chinese votes in the 2013 although he met the PRC leader before the election.
Uchevatkina, Stanislava. "Možnosti sociální reklamy v oblasti praxe české sociální práce". Master's thesis, 2012. http://www.nusl.cz/ntk/nusl-311096.
Mludek, Ivo. "Negativní, difamující a zesměšňující politické kampaně v ČR v letech 2006 až 2010 a jejich dopady na veřejnou politiku [PRÁCE DOČASNĚ ZNEVEŘEJNĚNA]". Master's thesis, 2011. http://www.nusl.cz/ntk/nusl-298316.
Pallendal, Pavel. "Politická karikatura v českém tisku mezi roky 1945 až 1948". Master's thesis, 2012. http://www.nusl.cz/ntk/nusl-312540.
Calado, Sara Alves. "A cobertura da campanha eleitoral para as Presidenciais no Telejornal da RTP1". Master's thesis, 2016. http://hdl.handle.net/10400.14/22045.
Throughout decisive moments of a country’s political evolution, such as Electoral Campaigns, the media are one of the most important communication tools for the diffusion of political messages. Therefore, understanding how the media coverage for political campaigns is executed becomes crucial to unravel how the politician’s message is transmitted to the electorate. The media that is going to be studied in this research is Television, more specifically the news prime-time programme – Telejornal – of the Portuguese channel RTP1. The purpose of this study is to understand how the media coverage of the Presidential Campaign in Portugal – that took place between the 10th and the 22nd January of 2016 – was made by the RTP1 prime-time news. The empirical perspective of this study, was achieved by applying the method of Content Analysis by evaluating all the news referring to the electoral campaign through the definition of several variables: the intervenient, the framework, the type of coverage, the verbal connotation of the reporter, the mediation level of the political message and the length of the news, which allowed to characterize the coverage of the campaign and also to set trends. The result of this research shows that the reporter has an increasingly active presence during the coverage of the electoral campaign and it also shows us that the news framework was mainly about the dispute between candidates. It was also concluded that the majority of the news were deferred transmissions with few live coverage. The verbal connotation of the report within the news was mainly neutral. This study also reveals that the length of the campaign news was different for all ten presidential candidates. These results provide the data to draw the trend lines of the political affairs coverage in the main information program of RTP1 channel.
Nováková, Lucie. "Případová studie kampaně Responsible Together". Master's thesis, 2021. http://www.nusl.cz/ntk/nusl-447413.
Ryklová, Simona. "Projekty na podporu dětského čtenářství v mateřské škole a možnosti spolupráce jednotlivých subjektů". Master's thesis, 2017. http://www.nusl.cz/ntk/nusl-365417.
Pfeiffer, David Michael. "From Revolutionary War heroes to navy cruisers : the role of public history and military history in Vincennes, Indiana". Thesis, 2012. http://hdl.handle.net/1805/4445.
This thesis looks at the role that public history, expressed through civic pride and public memory, and military history have played in shaping the history of Vincennes, Indiana, from the battle fought by George Rogers Clark to the memorial named after him and finally with the four United States Navy ships named Vincennes.