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Rozprawy doktorskie na temat „Country of Origin; Country of Origin Image; Mental Image”

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Data publikacji: 3 czerwca 2025
Data aktualizacji: 31 lipca 2025

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Motsi, Terence. "The Influence of National Stereotypes on Country Image and Product Country Image: A Social Identity and Consumer Culture Theory Approach." Cleveland State University / OhioLINK, 2016. http://rave.ohiolink.edu/etdc/view?acc_num=csu1472244770.

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Jonsson, Mimmi, and Öztürkmen Madeleine Lindgren. "Country of Origin : En produkt- eller varumärkesstrategi?" Thesis, Södertörns högskola, Institutionen för samhällsvetenskaper, 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-19298.

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Syftet med denna uppsats är att kartlägga användningen av Country of Origin och dess relevans på den globala marknaden genom att undersöka om en landsimage kan relateras till varumärke istället för produkt. Uppsatsen har en deduktiv ansats då den grundar sig på tidigare teori inom området Country of Origin, positionering samt varumärkesstrategier. En kvalitativ undersökning i form av djupintervjuer med valda företag genomfördes för att kunna besvara uppsatsen syfte. Slutsatserna till uppsatsen är att Country of Origin inte längre är en relevant strategi eftersom varumärkets landsimage är mer r
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Neils, Scott R. "Country of Origin Labeling Impact on Consumer Purchasing Decisions." NSUWorks, 2009. http://nsuworks.nova.edu/hsbe_etd/83.

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Perception plays an important role in the human assessment process. This construction of an image is based on many factors, including race, religion, national origin, income, gender, marital status - in short, the summation of our life experiences. An important consideration for the methodology consumers utilize for purchase decisions has been also referred to as the "Country of Origin" (COO) effect. This individual bias based on perceptions and attitudes has a significant impact on how consumers make their purchasing decisions. The 2008 Farm Bill legislation contained a requirement for countr
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Minussi, Marilia Marin. "The country of origin effect: tracking Brazil’s brand image among italian consumers." reponame:Repositório Institucional do FGV, 2013. http://hdl.handle.net/10438/10886.

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Submitted by Marilia Minussi (marilia.marin@gmail.com) on 2013-05-29T02:28:16Z No. of bitstreams: 1 Dissertacao_290513_MariliaMarin.pdf: 2157416 bytes, checksum: 4d2dda67a2edc944cb749c543bff220e (MD5)<br>Approved for entry into archive by Eliene Soares da Silva (eliene.silva@fgv.br) on 2013-05-29T20:07:45Z (GMT) No. of bitstreams: 1 Dissertacao_290513_MariliaMarin.pdf: 2157416 bytes, checksum: 4d2dda67a2edc944cb749c543bff220e (MD5)<br>Made available in DSpace on 2013-05-29T21:57:24Z (GMT). No. of bitstreams: 1 Dissertacao_290513_MariliaMarin.pdf: 2157416 bytes, checksum: 4d2dda67a2edc944cb
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Svensson, Elin, and Amanda Karlsson. "The Swedish Country of Origin Effect : The influence of the Swedish country image on brands promotion strategy." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-106076.

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The purpose of this thesis is to explore how the country image influences Swedish brands in their promotion strategy. The thesis will explore what underlying factors come to influence the country of origin effect in the brands promotion and which cues are used when communicating their origin with consumers. To address the purpose of the thesis, the following question will be answered: How does the country of origin influence Swedish brands in their promotion strategy?In regard to the research question and purpose, the theoretical framework includes previous studies related to different dimensi
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Brukienė, Justė. "Prekės kilmės šalies efektas ir nacionalinis įvaizdis." Master's thesis, Lithuanian Academic Libraries Network (LABT), 2009. http://vddb.library.lt/obj/LT-eLABa-0001:E.02~2006~D_20090908_192046-96817.

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Iki šiol nėra vieningos nuomonės, kaip turėtų būti apjungta prekės kilmės šalies efekto vertinimo koncepcijų ir principų įvairovė. Todėl metodologiniais ir praktinės vadybos tikslais būtina vieninga prekės kilmės šalies efekto įvertinimo metodika, sudaranti sąlygas atsižvelgti į šio efekto įvairiapusiškumą ir įtaką vartotojų elgsenoje. Atsižvelgiant į problemos aktualumą, numatomas darbo tikslas yra dvejopas ir susijęs su nurodyta prekės kilmės šalies efekto vertinimo krypčių ir metodų įvairove: 1) išskirti vieningą metodiką prekės kilmės šalies efekto ir nacionalinio įvaizdžio vertinimui vart
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Lamelas, Maria del Carmen lopez. "Conceptualising and measuring the influence of corporate image on country of origin image : the case of Spain." Thesis, Brunel University, 2011. http://bura.brunel.ac.uk/handle/2438/5560.

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Place branding scholars and practitioners increasingly highlight the influence that corporate image can exert on the image of the country of origin (COI). Yet, there is remarkably little theoretical and empirical research on this influence. In this qualitative and quantitative study the researcher aims (1) to analyse whether corporate image affects COI; (2) to identify consumer-related and company-related factors that affect the influence of corporate image on COI; (3) to examine the influence of corporate image- (net valence and consistency) and corporate-related factors (number of corporate
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Waltrick, Davi Rogerio. "Country of Origin Image Appeals and the Purchase Propensity of Consumers : An experimental study." Thesis, Högskolan i Halmstad, Akademin för ekonomi, teknik och naturvetenskap, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-42566.

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The purpose of this paper is to investigate how dimensions of Country of Origin Image (COI) can impact the purchase propensity of consumers. Drawing on the literature of international marketing, consumer behaviour, and social psychology, an experiment with a three-product category (experiential, functional, and symbolic) was designed to analyse purchase propensity of Swedish consumers for Brazilian products. To collect the data, Swedish consumers divided into three groups were part of the experiment. Each group had contact with one product category having five advertisements with different app
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Chau, Kim-Hoa, and Neringa Kudevičiūtė. "Beauty Made in China : Country of Origin Effect on Consumers’ Attitudes towards Chinese Cosmetics." Thesis, Högskolan i Jönköping, Internationella Handelshögskolan, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-36447.

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Background: The emergence of global markets has created new hurdles for managers of international companies, yet provided with opportunities to take advantage of country of origin and transmit product information via “Made in” label. For many years China has been perceived negatively for a number of reason, though Chinese cosmetics is a new venture for the emerging economy.  Purpose: The purpose of this study is to widen the current knowledge of country of origin in the cosmetics industry. The aim was to explore the underlying reasons in the attitude formation of female European millennials to
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Celis, Sonia. "Sveriges image som varumärkesstrategi : En studie om hur bageriföretag använder sig av Sveriges image för att förstärka sitt varumärke." Thesis, Södertörns högskola, Företagsekonomi, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-30968.

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Syftet med denna studie är att undersöka hur bageriföretag använder sig av Sveriges image och vilka egenskaper kopplas till deras varumärke. Vidare vill denna studie skapa förståelse på hur ett lands image kan användas som en varumärkesstrategi. Studiens resultat visar att svenska bageriföretag använder sig av olika svenska egenskaper som den svenska flaggan, svensk text och svenska symboler som älgar för att kommunicera deras svenska ursprung i utländska marknader. De intervjuade företag visar att det mest direkta sättet att påverka kommunikationen av deras svenska ursprung
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Shahzad, A. "The effects of country-of-origin image on consumer product involvement : a Pakistani university teachers' perspective." Thesis, University of Salford, 2014. http://usir.salford.ac.uk/33202/.

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This study aims at investigating the consumer behaviour (of University teachers) in Pakistan with reference to the effects and association of country-of-origin (COO) image on consumer product involvement. In order to have in-depth insights, the construct of COO-image is studied in terms of the country’s economic development and in a certain product category. The study explores the effects and association of the two phenomena. Furthermore, the effects of the COO-image in terms of country’s economic development and COO-image in a product category on low and high consumer product involvement are
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Meas, Thong. "THE EFFECTS OF COUNTRY OF ORIGIN IMAGE AND PATRIOTISM ON CONSUMER PREFERENCE FOR DOMESTIC VERSUS IMPORTED BEEF." UKnowledge, 2014. http://uknowledge.uky.edu/agecon_etds/27.

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Country of origin (COO) effect is a well-researched topic in the international marketing literature. It is well recognized that consumers are biased against imports, due to consumer ethnocentrism or patriotism tendency. However, the research on COO effects also suggests that consumers form certain image of origin countries (COO image) and favorable image, be it associated with the countries, their people, or general product quality, improves the evaluation and acceptance of foreign imports. The publications related to COO effects which focus on consumer durables are abundant. However, the cont
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Dakin, John. "Country of origin effect and the image of Third World manufactured goods exporters : an example from Zimbabwe." Thesis, University of Derby, 2006. http://hdl.handle.net/10545/224911.

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This thesis reports research in the Country-of-Origin (COO) area of international business, into the postulated phenomenon of Negative Image. Image has been regarded as a potential purchase decision influencing factor but to date not investigated in-depth. Research was carried out in the business to business area, across cultures and between developed and developing countries, using an example from Zimbabwe. The primary research methodology comprised semi-structured elite interviews with Zimbabwean footwear exporters and UK footwear importers. A questionnaire incorporating sections on topics r
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Oliveira, Sara Margarida Carvalho de. "Portugal as a country exporting talent: image of young high-skilled Portuguese people working outside Portugal." Master's thesis, NSBE - UNL, 2013. http://hdl.handle.net/10362/11611.

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A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics<br>Portugal is the third country of the seventeen European countries with the highest unemployment rate and one of the three with the highest increases in the current years (Eurostat, 2013). The purpose of this thesis is to understand the image of young high-skilled Portuguese people working outside their country-of-origin and how this image can be improved in order to increase the opportunities of having a successful career abroad, as Portugal
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Bergström, Albert, and Marcus Snellman. "Länder som varumärken : Hur värderar svenska konsumenter olika varors ursprungsländer?" Thesis, Uppsala universitet, Företagsekonomiska institutionen, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-415048.

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Denna studie undersöker svenska konsumenters värdeuppfattning av fem olika produkter med varierande engagemangsnivå, beroende på produktens tillverkningsland. Detta för att förse företag vilka har svenska konsumenter som kunder med ett kvantitativt underlag på värdeförändringen då likvärdiga produkter har olika ursprungsländer. De produkter som undersöktes var en bil, en högtalare, en T-shirt, en kastrull samt ett kollegieblock. De tillverkningsländer, av varierande utvecklingsgrad, som undersöktes var Sverige, Tyskland, USA, Ryssland och Kina. Studien undersökte även hur e
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Ayala, Daisy Carmen Sarzuri. "A imagem do Brasil: um estudo a partir da perspectiva de consumidores latino-americanos." Universidade de São Paulo, 2016. http://www.teses.usp.br/teses/disponiveis/96/96132/tde-05092016-155417/.

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Os países estão cada vez mais conscientes da importância da sua imagem, dado que, a imagem de um país representa um ativo fundamental nas novas relações econômicas e políticas. Assim, a pesquisa da imagem dos países vem ganhando relevância no campo de estudos de Marketing Internacional. Nesse contexto, o objetivo da presente pesquisa foi: investigar quais são as dimensões que compõem a imagem do Brasil e quais são os fatores que contribuem para sua formação no exterior, especificamente na América Latina. Para atingir esse objetivo, foi realizado uma pesquisa qualitativa aplicando o método ZMET
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Gonzalez, Alfonso, and Joakim Trädgårdh. "Svenska och finländska komsumenters attityder gentemot PIIGS-länderna : En studie om Country of origin." Thesis, Södertörns högskola, Institutionen för ekonomi och företagande, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-16731.

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Syftet med uppsatsen är att undersöka de attityder som svenska och finländska konsumenter har beträffande ursprungslandsinformation, i synnerhet bilden av PIIGS-länderna. Teorierna i uppsatsen utgår ifrån Country of origin och dess effekter samt från tidigare forskning.Uppsatsen har en kvantitativ ansats där en enkätundersökning och statistiska beräkningar utförts. Slutsatserna i denna uppsats är att de svenska och finländska konsumenterna generellt inte tar hänsyn till ursprungslandsinformation. De påvisar även negativa attityder gentemotPIIGS-länderna gällande tillförlitlighet och produktkva
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Eriksson, Christoffer, Sofia Dahlgren, and Julia Sunnegårdh. "Is your brand loyalty affected by the country? : An explanatory investigation of the relationship between brand loyalty and country-of-origin in a Swedish context." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-104772.

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Background: Brand loyalty is a rather old concept and has become a central part of everybrand and there are many factors that need to be considered when choosing strategies in orderto achieve this. However, even though the concept itself is rather set-in stone the research onhow brands archive this in different contexts is constantly in motion, for instance it has beenshown that a brand's Country-of-Origin has effects on consumers purchase intent and attitudeswhich are crucial factors within Brand loyalty.  Purpose: The Purpose of this paper is to explain what effect COO has on brand loyalty o
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Chao-Wei, Chin, and 秦兆瑋. "The Impact of the Image of Manufacturer’s Origin Country, Consumer Mental Consciousness, and Perceived Price on Consumer Purchase Behavior ─ Take Taiwan and Mainland China Metropolitan as an Example." Thesis, 2002. http://ndltd.ncl.edu.tw/handle/87326615040626689938.

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碩士<br>長榮管理學院<br>經營管理研究所<br>90<br>Abstract Due to rocketing development of liberalized economics, market globalization is gradually formed. Customers will have more choices of goods from all over the world; therefore, they will tend to rely on cues from products and also their mental references to make purchasing decision. Moreover, regarding influential factors of customer purchase behavior, especially consumer ethnocentrism and consumer animosity, are strongly addressed. The research explores effects of both external and internal (mental) factor on customer purchase behavior and di
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Huang, kuan-Lin, and 黃冠霖. "Can Country-of-Consumption Image Compensate Negative Country-of-Origin Effect." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/346z49.

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碩士<br>逢甲大學<br>合作經濟學系<br>103<br>This study extends previous research on the concept of country of consumption (Huang & Huang, 2011; Huang & Chiang, 2014) and examines the countering effect of country-of-consumption image on the negative country of origin, particularly for brands from emerping countries,by employing vacuum cleaner and flip-flops as the research products. In specific, this study explores the influence of country of consumotion image on consumers’, product evaluations and purchase intention. Morevoer,consumer product involvement is incorporated in this study as a moderator for its
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Chen, I.-Jou, and 陳依柔. "Effects of country-of-origin and reverse country-of-origin between product beliefs and destination image." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/7e6m5s.

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碩士<br>國立中興大學<br>行銷學系所<br>101<br>The purpose of this study was to explore and examine causal relationships between consumers&apos;&apos; product beliefs, brand attitude and South Korea’s destination image which are represented by two structural models. Quantitative data regarding sample members’ product evaluation of mobile phone or entertainer performance, destination image of South Korea were collected from Taichung International Travel Fair. Two samples consisted of 182 and 184 respondents respectively for functional and hedonic product types were obtained through a combination of purposive
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Chen, Chien-Chung, and 陳建忠. "The Study of the Relationships among Brand Image, Corporate Image, Country - of - Origin Image." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/80427109049725029868.

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碩士<br>淡江大學<br>企業管理學系碩士在職專班<br>101<br>Image is important. Past studies mostly focus on the relation of brand image with corporate image or brand image with country of origin image. This study will use smartphones (iPhone series/Galaxy series) for the subject to research brand image, corporate image, country of origin image and take product involvement as a moderator variable to analyze the three images’ correlation. The study by the smartphone products, to explore the brand image, corporate image, country of origin image connected between each other and products involved in the interference eff
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Hui-Cheng, Wang, and 王惠正. "A Study on Country-of Origin Image in Fresh Fruits." Thesis, 2001. http://ndltd.ncl.edu.tw/handle/61761587799194218944.

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碩士<br>國立中興大學<br>農業經濟學系<br>89<br>The objective of the study is to explore the consumers’ perception of each country-of-origin image in fresh fruits. Based on this, it is necessary to find the attributes strength and weakness of the image to induce to strategic implications and then enhance the advantage of domestic fruits. In addition, it is necessary to understand the differences of consumers’ viewpoints on country-of-origin image. A consumer survey was adopted to acquire the first-hand data needed for the research, and then the fishbein model that Bass and Talarzyk modified was app
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Lu, Tsung-Che, and 呂宗哲. "Effects of Country of Origin Image and Exotic Food Image on Purchase Intention." Thesis, 2009. http://ndltd.ncl.edu.tw/handle/36244026586649299418.

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碩士<br>高雄餐旅學院<br>餐旅管理研究所在職專班<br>97<br>This study was aimed to investigate the effects of country of origin iamge and exotic food image on purchase intention for Japanese and Thai cuisines. A total of 500 quiestionnaires were distributed in Taiwan from May to July of 2008, by using a snowballing approach, which resulted in 367 valid surveys, yeilding a response rate of 73.4%. The findings showed that the majority of participants were unmarried female, in the 21-30-year-old age group, and with monthly income less than NT $50000 dollar. In addition, results illustrated that participants held diffe
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Anwar, Samsul, and 安華山. "Effect of Country Image, Ethnocentrism and Country of Origin on Purchase Intention an Electronic Product." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/75461927814126177638.

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碩士<br>國立臺南大學<br>科技管理研究所碩士班<br>99<br>Most of developing and especially underdeveloped countries have the problems with the economic growth because they face the problems of finding the market for their products. Developed/advanced countries such as the United State or Japan have gained the advantages of home country bias. A consumer prefers to buy the products from the developed countries rather than developing or underdeveloped countries. The gaps between developed countries and developing/underdeveloped countries are very big. A study of country of origin effects has been begun since the 1960
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Noba, Jumpei, and 野場惇平. "Country of Origin Image, Trust in the Brand, and Brand Love." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/11745149301435922044.

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碩士<br>東海大學<br>國際經營與貿易學系<br>105<br>The purpose of this thesis is to understand the relationships among country-of-origin image, perceived value, perceived risk, perceived quality, brand trust and brand love. This study investigates the correlation between perceived value, perceived risk and perceived quality from the side of consumer attitudes toward country-of-origin image. Furthermore, this study investigates the relationship between these variables and brand trust, thus, brand love. The results of this study have shown that country-of-origin image would have a positive effect on both perceiv
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Wu, Chia-Hung, and 吳家宏. "The Effect of Country-of-Origin Image on Perceived Risk and Purchase Intention－Using for Moderator of Country-of-Origin Negative Information." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/836ryh.

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碩士<br>大葉大學<br>管理學院碩士在職專班<br>102<br>The purpose of the paper is to test the relationship between country-of-origin image, perceived risk, and purchase intention. The country-of-origin negative information will be tested for the moderating effect on the model. We select Japan, and South Korea as country-of-origin, and take negative message to apple as a research subject. The research is based on general customer, the convenience sampling method is adopted. Both of negative message Apple questionnaire distributed 300 copies of each. A total of 281 and 290 samples, and 93.7％ and 96.7％ return rate
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Chiou, Chi-Min, and 邱琦閔. "A Study of Changes in Brand Country Origin－The Moderating Effects in Country of Manufacturing Image and Brand-Country Association." Thesis, 2002. http://ndltd.ncl.edu.tw/handle/47453638933047708244.

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Chiang, Hsing-Shu, and 江幸姝. "The Relationship between Consumer’s Involvement,Country-of-Origin Image and ImpulsiveBuying Behavior." Thesis, 2009. http://ndltd.ncl.edu.tw/handle/92921762165602320040.

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碩士<br>大葉大學<br>管理學院碩士在職專班<br>97<br>The aim of this study is to clarify the relationship between consumer’s involvement and impulsive buying behavior. From the previous studies, we found the results are unclear. Furthermore, we want to investigate the relationship between consumer’s involvement, country-of-origin image and impulsive buying behavior. The samples are 331 effective from 390 totally. We analyzed the data using hierarchical regression analysis and got the following results: 1.The more consumers involve the product, the more impulsive buying does. 2. The different country-of-origin im
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Lien, Mei-Yun, and 連美雲. "Relationships among Country-of-Origin Image, Fashion Anxiety and Impulsive Buying Tendency." Thesis, 2012. http://ndltd.ncl.edu.tw/handle/00269686254490601183.

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碩士<br>大葉大學<br>管理學院碩士在職專班<br>100<br>We,consumors,are filled with all kinds of imported goods in the daily lives and influenced deeply by materializm and internationalization.We have the impulsive buying tendency because of the country of image,and the anxiety of pursuiting fashion . In this study, the image the country of origin as independent variables, impulse buying tendency for the dependent variable, popular anxiety as intervening variables, to explore during the relationship. Total of 350 questionnaires were to the respondents. The effective respondence rate was 71.1%.The results showed t
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Lai, Bo-Wen, and 賴博文. "A Study of the Relationships among Brand Country-of-Origin Image, Brand Image and Purchase Intention." Thesis, 2012. http://ndltd.ncl.edu.tw/handle/31870582002189999072.

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碩士<br>大葉大學<br>企業管理學系碩士班<br>100<br>People in recent years have cared more and more about the issues of brand image, brand country-of-origin image and purchase intention. The correlations among the 3 factors have also become hot topics. This research goes through relevant literature review and compilation in order to develop the purpose of research. Finally, the study hypotheses are inferred, and a questionnaire is conducted. The students of Da-Yeh University serve as the research population. Totally, 300 questionnaires are handed out and retrieved. Of which there are 8 copies considered to be v
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Huang, Kuan-Chieh, and 黃冠傑. "The Impacts of Country-of-Origin and Country-of-Consumption Image on Perceived Product Attitude and Purchase Intention." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/07036480380790276842.

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碩士<br>國立臺灣大學<br>國際企業學研究所<br>98<br>Country-of-origin (COO) effects is broadly explored and investigated in the literature, the concept furnishes consumptions with only supply-side information from a manufacturer’s view. As global reconfiguration of value chain rises and MNCs expands their production activity across the border, country-of-origin seems loosing its premium on product evaluations. From consumptions’ perspective, we propose a new concept, country-of-consumption (COC) is not only to compensate for the demand-side information insufficiency of COO , but also to offer negative COO count
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Chen, June-Shi, and 陳仲熙. "The Influences of Product Knowledge and Country of Origin Image on Consumer Satisfaction." Thesis, 1998. http://ndltd.ncl.edu.tw/handle/55614774462222970054.

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碩士<br>國立政治大學<br>國際貿易學系<br>86<br>The research investigated the differential impact of country of origin on product expectation and satisfaction when consumers have different levels of product knowledge. An experiment with a factorial design was conducted for the empirical test. The product used in the experiment was cotten material. Product expectation, perceived product performance, disconfirmation , consumer satisfaction, objective product knowledge of the cotten material were measured.
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Hsu, Ming-chia, and 徐敏嘉. "The Study of Relationship between Country of origin Image and Consumers’ Price Sensitivity." Thesis, 2004. http://ndltd.ncl.edu.tw/handle/56319043100594574065.

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碩士<br>中國文化大學<br>國際貿易學系碩士班<br>92<br>The study is attempted to found of the relationship between country of origin image and consumers’ price sensitivity in the mobile phone market. On the basis of existing literature and logical inference to establish the research hypotheses. In general thinking, when consumers make purchasing decision, the most important thing to think is the price of this product. The effects of several different factors on consum-ers’ price sensitivity have already been studied; most of them are about personal or business policies, such as brand, the effects of ad
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Lin, Chung-Chih, and 林忠志. "A Study on the Country-of-Origin Image and Ethnocentrism on Purchase Intention." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/54999839799949047039.

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碩士<br>亞洲大學<br>經營管理學系碩士在職專班<br>99<br>The purpose of Economic Cooperation Framework Agreement is believed to boost the economic development and economic climate. However, in similarity to FTA, both ECFA and FTA will decrease the custom advantages and bring down the business of our country. Based on the Structure Equation Model, the study aims at the impact　of Country-of-Origin Image and Ethnocentrism on Purchase Intention. The applicable strategies were expected to be elicited from the study. The research subjects are the general consumers from Taiwan. Questionnaires are given in this study. It
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Chen, Ling-Yue, and 陳淩玥. "The Effect of Country-of-Origin Switching on Brand Image and Perceived Quality." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/15522750096043786983.

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碩士<br>逢甲大學<br>國際貿易學系<br>101<br>As the economic environment becomes more competitive, companies find new strategies to increase their capacity and competitiveness. Mergers and Acquisitions are very important strategies for companies. M&;A can enable companies to obtain technologies, distribution channels and desirable market positions. The companies not only tend to focus on cost cutting and financial performance after completion of the M&;A, but also consider consumer perception of the deal. The practice of acquiring a company may make some consumers feel uncertainty regarding the performance
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Hsiao, Yinting, and 蕭吟庭. "The Impacts of Green Brand Image and Country-of-Origin Image,Green Satisfaction on Green Purchase Intention." Thesis, 2012. http://ndltd.ncl.edu.tw/handle/42947813708472750018.

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碩士<br>中國文化大學<br>國際企業管理學系<br>100<br>Green marketing and green purchase intention are popular research topics in recent years. The purpose was to find out the green purchase intention, green brand image, country of origin, country of origin of thus the Green Purchase Intentions, Green brand image and the country of origin as I.V. Using random sample selected stores in Taipei. Total recovery was 85.4%. The study results shows green brand image and country of origin has a positive impact on the green purchase intention. Study results show green brand image, positive impact on the green purchase in
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周冠妏. "The impact of brand country-of-origin, Japanese cultural identity and country image congruency in advertising on product evaluations." Thesis, 2008. http://ndltd.ncl.edu.tw/handle/76514590200597705359.

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碩士<br>國立政治大學<br>廣告研究所<br>96<br>This study is inspired by the social fact that Japanese brands and Japanese image advertising are overflowing in Taiwan. After going through the literature on the three variables of brand country-of-origin, Japanese cultural identity and congruency, this study manipulates country image in advertising with “expression form”, and results of the interactions among variables are as follows: 1.Brand country-of-origin has a significant impact on brand attitude and purchase intention; the evaluation of Japanese brand is better than Taiwanese brand. 2.The degree of Jap
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Fan, Hsyang Yun, and 韓德益. "An Empirical Study of Person''s Attribute and Image of Country- of -Origin Product." Thesis, 1995. http://ndltd.ncl.edu.tw/handle/07839204288970482305.

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Nguyen, Thi Linh Giang, and 阮氏玲江. "Exploring the Relationship between Image Congruence, Country of Origin, Perceived Value and Customer Loyalty." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/08148502209148732984.

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碩士<br>靜宜大學<br>國際碩士學位學程<br>103<br>Purpose: This studied examined the relationships among of various constructs relating to the formation of customer loyalty. In particular, the study investigated the multidimensional constructs of Satisfaction, Loyalty and the effect of Country of Origin, Perceive Value, Trust, and Image Congruence on these dimensions. The study explored: first, the mediating role of customer satisfaction with the relationship centered on country of origin- loyalty, trust- loyalty, perceived values- loyalty, and image congruence- loyalty; second, the mediating role of switching
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PONGSINBURAPAT, SIVAROJ, and 希瓦洛. "Effect of Country-of-origin and Consumer Ethnocentrism on Brand Image and Product Evaluation." Thesis, 2017. http://ndltd.ncl.edu.tw/handle/37126301963404203858.

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碩士<br>輔仁大學<br>國際創業與經營管理學程碩士在職專班<br>105<br>This thesis purpose is to investigate the effects of country of origin and consumer ethnocentrism on brand image toward purchasing decision process of consumers. The image of a brand has impact on consumers’ purchasing decisions and all in all, the research aims to establish a relationship between high valued brand image of products and buying decisions process. According to the periodical research, the ethnocentrism of consumers has a major impact on the attitude toward products such as the quality of product, and the willing to buy a product beyond t
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Kuo, Pin-Yin, and 郭秉穎. "The Influences of Country-of-Origin Image and Consumer Ethnocentrism on New Product Diffusion." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/09103275427613035765.

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碩士<br>大葉大學<br>國際企業管理學系碩士在職專班<br>98<br>The object aim of this study was to probe into the relationship of country of origin image, relationship benefit and New product expansion. In addintion, we alysisiation the Intermediary effect of Consumer country center principle between New product ex-pansion and country of origin image. The country of origin image was measurement by nation image and product image. Additional, new product expansion was was measure-ment by new product relative advantage, complexity, probation, compatibility and ob-servation.The study was send out 480 questionnairies and t
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CHEN, YI-JYUE, and 陳易爵. "The Impact of Country-of-Origin, Service Quality and Brand Image on Brand Equity." Thesis, 2012. http://ndltd.ncl.edu.tw/handle/19717886525520761240.

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碩士<br>嶺東科技大學<br>行銷與流通管理研究所<br>100<br>This study explores the Taiwanese consumers’ decision of buying imported car; whether the country of origin, the imported car dealers’ service quality, and brand image affect Taiwanese consumers' purchasing decisions. This study uses the sample of the owners of imported care, we distributed 350 questionnaires, which 325 questionnaires were valid. Linear structural equation analysis was applied to analyze the data. The findings of the study present a significant respective effect of the country of origin image and service quality on brand image. Furthermore,
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Igorevna, Bugrova-Anastasiya, and 卜安詩. "Impact of Country of Origin and Brand Image on Brand Equity through Marketing Mix." Thesis, 2012. http://ndltd.ncl.edu.tw/handle/43983581353495720063.

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碩士<br>逢甲大學<br>國際經營管理碩士學位學程<br>100<br>As one of BRIC’s members, the prospering Russian market is a subject of a great interest for multinational enterprises. Many of these companies are looking for ways to open up this new territory. However, difficulties may arise from specific, inherent market conditions unique to Russia. Therefore, this study’s aim is to identify and find solutions to these marketing problems. This thesis attempts to address two questions. First, what is the value and impact of Taiwanese companies’ brand image and Taiwan as country of origin on the Russian consumer’s buying
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Hsu, Chung-ho, and 許仲和. "The Effects of Country-of-Origin Image and Brand Image Toward Consumer Purchase Intentions -A Case of Xiaomi Smartphone." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/hq452z.

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碩士<br>國立東華大學<br>企業管理學系<br>102<br>Products made in China have given consumers negative impressions in recent years because of continuous emergence of unsafe products as well as fake mobile phones that have not been verified for quality compliance. In order to cut down production costs, China manufacturers might applylower safety standard and have thus caused mobile phone explosion incidents. As one of China’s five top mobile phone brands, Xiaomi announced earlier its decision to enter Taiwan’s smart phone market with products featuring high specifications,low prices and high cost/performance r
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Yang, Chih-Han, and 楊智涵. "The Study of Brand Image and the Country of Origin Image on Consumer Behavior for buying Fashion Ladies' Shoes." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/23458885381268642216.

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碩士<br>國立交通大學<br>管理學院管理科學學程<br>100<br>Nowadays, modern women are more independent on their economic abilities than before. Female consumers’previlege on purchase is getting more and more powerful. Therefore, the way how female consumers purchase is much different than the way before. Especially when they are facing global commercial activities, market is filled with lots of commercial products. In such consumption market, how will female consumers purchase becomes very worthy topic in consumer behavior research. This research will discuss Taiwan female consumer behavior on buying fashion ladies
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Tu, Hui-Fen, and 凃慧芬. "The Relationship among Country-of-Origin Image, Brand Image and Brand Loyalty for European and Japanese Imported Skincare Products." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/45084303595936956699.

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碩士<br>大葉大學<br>管理學院碩士在職專班<br>99<br>This study is aimed to explore the relationship among the country-of-origin image, the brand image, and the brand loyalty,and to use the European and Japanese imported skincare products as the research object. 430 effective samples are attained through the method of questionnaires to work on the empirical finding and the analysis. According to the result of the data analysis, we find that first, the country- of-origin image has significant positive influence on the brand loyalty, and its secondary dimension, including the level of economic and technology d
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Chen, I.-Tsan, and 陳億燦. "The impact of product country of origin image and between country and product and brand image perceived quality on the purchase intention-based on the motorbike." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/33979522457025241651.

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碩士<br>朝陽科技大學<br>企業管理系碩士班<br>101<br>The more progressive the technology develops, the easier our earth becomes a global village, the distance between country and country is more closer, while the customers buy every products depend on where the products are made. Taiwan government lets people ride motorbike on particular highway, as a result, the sales volume of motorbike rises up steadily. This study investigates people with drivers` licenses as subjects, questionnaires are distributed from March to April, convenience sampling was utilized. A total 400 questionnaires was distributed among whi
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YOSHINO, HIDAKA, and 日高芳乃. "Autotelic Need for Touch, Affective Response, and Persuasion:The Moderating Role of Country-of-origin image." Thesis, 2008. http://ndltd.ncl.edu.tw/handle/05791793280054240335.

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碩士<br>國立臺北大學<br>企業管理學系<br>96<br>Prior research has assumed that the opportunity to touch products increases affective response and persuasion, but it neglects the moderating role of country-of-origin image (COI). This study tries to fill the research gap and comprises a total of 360 housewives analytical sample. Using hierarchical regression analysis and seemingly unrelated regression model to analyze our data, experimental findings suggest that (1) touch, autotelic NFT, and COI image have significantly positive effects on affective response and persuasion; (2) the interaction effect between t
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Ｈsu, Tzn-Han, and 徐子涵. "Study on the Effects of Country-of-Origin Image on Consumers’ Purchase Intentions of Cosmetics." Thesis, 2018. http://ndltd.ncl.edu.tw/handle/s6ru88.

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碩士<br>台南應用科技大學<br>國際企業經營系碩士班<br>106<br>In this study, using the beauty of the project line is a woman''s nature, acquired care is definitely a magic weapon for the value-added beauty, skin care products industry is the United States industry. Under the current national standard, the functional brand image will choose the brand with higher reputation as the promotion, social status, or recognition or improvement. However, in order to reduce the cost, most of the well-known brand skin care products have been Therefore, whether the product purchased by the consumer is often a two-country product
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