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Gotowe bibliografie tematyczne / Country of Origin; Country of Origin Image; Mental Image / Artykuły w czasopismach

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Artykuły w czasopismach na temat „Country of Origin; Country of Origin Image; Mental Image”

Autor: Grafiati

Data publikacji: 3 czerwca 2025

Data aktualizacji: 31 lipca 2025

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Dr., Tareq N. Hashem, Diana (Moh'd Adnan) Rislan Homsi Dr., Mohammad Abu Qasheh Renad, Hasan Al_Sorike Mohammad, and Saleh Alasmar Alaa. "THE IMPACT OF JORDAN'S COUNTRY OF ORIGIN IMAGE ON THE MENTAL IMAGE CARRIED BY CLOTHING CUSTOMERS." .INTERNATIONAL JOURNAL OF RESEARCH- GRANTHAALAYAH 5, no. 5 (2017): 8–2. https://doi.org/10.5281/zenodo.583882.

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The study aimed at examining the impact of Jordan's country of origin image on the mental image carried by clothing customers. The used descriptive and analytical approach in which a questionnaire was used to collect the needed data from the sample of the study. A convenience sample consisted of 400 employees. The data were analyzed through using SPSS. The study found that Jordanian consumers had positive attitudes towards it as a country of origin. Country of origin image has an impact on the mental image carried by clothing customers. The study also found that there is a statistical differen

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Hashem, Tareq N., Diana (Moh’d Adnan) Rislan Homsi, Renad Mohammad Abu Qasheh, Mohammad Hasan Al_Sorike, and Alaa Saleh Alasmar. "THE IMPACT OF JORDAN'S COUNTRY OF ORIGIN IMAGE ON THE MENTAL IMAGE CARRIED BY CLOTHING CUSTOMERS." International Journal of Research -GRANTHAALAYAH 5, no. 5 (2017): 8–21. http://dx.doi.org/10.29121/granthaalayah.v5.i5.2017.1833.

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The study aimed at examining the impact of Jordan's country of origin image on the mental image carried by clothing customers. The used descriptive and analytical approach in which a questionnaire was used to collect the needed data from the sample of the study. A convenience sample consisted of 400 employees. The data were analyzed through using SPSS. The study found that Jordanian consumers had positive attitudes towards it as a country of origin. Country of origin image has an impact on the mental image carried by clothing customers. The study also found that there is a statistical differen

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Bartosik-Purgat, Małgorzata. "Country of origin as a determinant of young Europeans` buying attitudes — marketing implications." Oeconomia Copernicana 9, no. 1 (2018): 123–42. http://dx.doi.org/10.24136/oc.2018.007.

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Research background: Country of origin and brand image are among the main factors influencing consumer buying decisions. The phenomenon known as the Country of Origin Effect (COE) refers to the influence of a country’s image on consumer product evaluations and the perception of brands originating from specific countries. The COE describes consumer attitudes towards certain product categories and is connected with the perception of quality of such products manufactured in particular markets. The changing market conditions and proliferation of hybrid products cause certain problems for consumers

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Luzyanin, Sergey. "Professional franchise: The image of a doctor in an adapted series." Человек и культура, no. 1 (January 2022): 72–83. http://dx.doi.org/10.25136/2409-8744.2022.1.35535.

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The article is devoted to an adapted medical series as an integral part of a professional franchise on a modern television screen. The main subject in the adaptation of a foreign original is the transformation of the modern image of a doctor. Using the example of the serial series "Dr. House", "Dr. Richter", "Hekimoglu", the image of a modern doctor is analyzed in the context of archetypal images of the past. The adapted series, which is a legalized remake of a foreign original, is a fairly new phenomenon. The main principle of attraction among the audience is the originality of the character,

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Yoonah, Choi. "Psychological, Physical, and Physiological Risks of Pursuing the Ideal Body Type." International Journal of Social Science and Humanities Research 10, no. 4 (2022): 196–203. https://doi.org/10.5281/zenodo.7199092.

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<strong>Abstract:</strong> Body image is a complex concept that includes many factors such as generation, culture, subculture, country of origin, personal experience, and social expectation. In this day and age of instant gratification and accessibility of information technology, the issues that stem from body image are vast and deep, often leading to dangerous mental and physical health risks, like depression, anxiety, dysmorphia, and eating disorders. The common ideals that are accepted in society today have evolved from what was considered trendy in different eras, like how in the United St

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Lin, Chih-Pin, Chi-Jui Huang, Hsin-Mei Lin, and Cheng-Min Chuang. "The origin of the country-of-origin image: the role of law." Journal of Product & Brand Management 29, no. 5 (2019): 617–35. http://dx.doi.org/10.1108/jpbm-08-2018-1968.

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Purpose Country of origin has profound effects on consumer behavior; yet few studies have examined an antecedent of these effects: why some countries enjoy a positive image while others suffer a negative one. Developing an institutional theory of country image, the authors argue that weak legal institutions at the country level increase firm opportunistic behavior that expropriates consumers and decrease the product quality of local brands, thus decreasing the country’s image regarding its products and brands. Design/methodology/approach This study measures country image for products and brand

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Ivaniuk, O., and D. Romanenko. "CHERNIGIV REGION IN THE FIRST HALF OF THE 19TH CENTURY IN THE TRAVELOUGES OF FOREIGN TRAVELERS." Bulletin of Mariupol State University Series History Political Studies 14, no. 38 (2024): 35–47. http://dx.doi.org/10.34079/2226-2830-2024-14-38-35-47.

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The article investigates the records of European travelers about their visits to Chernihiv region in the first half of the 19th century. The basis for scientific research was the travelogues of the British, Germans, and French who visited the region in the specified period of time. The travelogues are characterized by the subjectivity of descriptions, absence of clear structure, and irregular presentation of data. However, they also contain unique information which cannot be found in other resources. In the course of the investigation it was established that the majority of travelers preferred

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Hryn, V. H. "Morphological Eponymous Terms in Dentistry as Part of Professional Culture." Ukraïnsʹkij žurnal medicini, bìologìï ta sportu 7, no. 1 (2022): 281–87. http://dx.doi.org/10.26693/jmbs07.01.281.

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The study of eponymous terms in professional medical language is of great importance because it aims to solve an important theoretical problem of changing the status and function of a term, which has an unconditional impact on knowledge of the world in terms of the history of science. There are new terms that reflect the stages of development of medicine, the priority of a scientist or country in the discovery of new facts, but do not reflect the individual features of the objects of nomination. Currently, scientific and terminological discussions on the use of eponymous terms are ongoing. The

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Kusuma, Ida Bgs Hendra Prawira, and I. Gusti Ayu Ketut Giantari. "PERAN BRAND IMAGE SEBAGAI MEDIATOR ANTARA COUNTRY OF ORIGIN DENGAN PURCHASE INTENTION." E-Jurnal Manajemen Universitas Udayana 7, no. 8 (2018): 4325. http://dx.doi.org/10.24843/ejmunud.2018.v07.i08.p11.

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Penelitian ini bertujuan untuk menjelaskan peran brand image dalam memediasi hubungan country of origin dengan purchase intention. Penelitian dilakukan di kota Denpasar dengan jumlah sampel sebanyak 120 responden yang belum pernah membeli produk mobil Isuzu. Sampel ditentukan menggunakan model non-probability sampling, dengan teknik purposive sampling. Teknik analisis data yang digunakan adalah analisis jalur dan uji sobel. Hasil penelitian menunjukkan bahwa seluruh hipotesis diterima. Country iof origin berpengaruh positif dan signifikan terhadap brandi image, country of origin berpengaruh po

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Zhanerke, Kurmangali. "Literature Review: The Country of Origin Image Affecting Consumers' Purchase Decision." International Journal of Engineering and Management Research 9, no. 2 (2019): 128–33. https://doi.org/10.31033/ijemr.9.2.16.

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The country of origin image is considered as one of the most important factor for consumers when they make a purchase decision. A lot of marketers and scholars have researched this factor from different perspectives. The country of origin image may ease consumers’ evaluation of the product when they would like to buy unknown product from foreign country. In addition, many aspects can affect country of origin image and the latter can make an impact on consumers’ perception of goods. The purpose of the paper to review existing literature for more accurate understanding of the “

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Lee, Seonjeong (Ally), Haemoon Oh, and Cathy H. C. Hsu. "Country-of-operation and brand images: evidence from the Chinese hotel industry." International Journal of Contemporary Hospitality Management 29, no. 7 (2017): 1814–33. http://dx.doi.org/10.1108/ijchm-11-2014-0577.

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Purpose Building upon previous research on country-of-origin. This study aims to investigate whether the effects of country-of-origin extend to the hotel industry, based on associative network and signaling theories. Design/methodology/approach Based on a self-administered survey with tourists in China, this paper investigates antecedents and outcomes of hotel brand image and the moderating role of a hotel’s brand origin. Findings Results reveal country, city and industry images positively influence hotel brand image. Hotel brand image then influences price perception, quality perception and o

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Gunawan, Gusti Ngurah, and I. Putu Gde Sukaatmadja. "PERAN BRAND IMAGE DALAM MEMEDIASI PENGARUH COUNTRY OF ORIGIN TERHADAP NIAT BELI." E-Jurnal Manajemen Universitas Udayana 7, no. 12 (2018): 6445. http://dx.doi.org/10.24843/ejmunud.2018.v07.i12.p03.

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Tujuan penelitian ini adalah untuk menguji peran brand image dalam memediasi pengaruh country of origin terhadap niat beli motor Vespa Piaggio di kota Denpasar. Metode yang digunakan untuk menentukan sampel adalah non-probability berbentuk purposive sampling dengan ukuran sampel sebanyak 120 orang responden. Pengumpulan data dilakukan dengan penyebaran kuesioner secara langsung di Kota Denpasar. Teknik analisis yang digunakan adalah analisis jalur (path analysis) dan uji sobel. Temuan penelitian menunjukkan bahwa terdapat hubungan yang positif dan signifikan antara country of origin terhadap b

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Hung, C. L. "A Country-of-Origin Product Image Study." Journal of International Consumer Marketing 1, no. 3 (1989): 5–26. http://dx.doi.org/10.1300/j046v01n03_02.

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Li, Yanan, and Vichit Uon. "The Factors Influencing Chinese Consumers' Durian Purchase Decisions: The Mediating Role of Country-of-Origin Image." International Journal of Sociologies and Anthropologies Science Reviews 5, no. 3 (2025): 795–806. https://doi.org/10.60027/ijsasr.2025.7340.

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Background and Aim: The objective of this article is to present the knowledge gained from the literature review of Country-of-Origin Image, aiming to explain its meaning, components, and the relationships among variables related to Country-of-Origin Image. Through the literature review, it was found that the popular variables studied about Country-of-Origin Image include Product Attitude, Country Attitude, Product Attributes, and Purchasing Decision Process. Materials and Methods: A structured questionnaire and in-depth interviews were used to survey consumers in major cities across five regio

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Yu, Chih-Ching, Pei-Jou Lin, and Chun-Shuo Chen. "How brand image, country of origin, and self-congruity influence internet users' purchase intention." Social Behavior and Personality: an international journal 41, no. 4 (2013): 599–611. http://dx.doi.org/10.2224/sbp.2013.41.4.599.

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In this study we explored the influence of country of origin (COO), brand image, and self-congruity on consumers' purchase intention of luxury brands via the Internet. We found that: (a) consistency in the country of origin (COO), self-congruity, and brand image had a positive impact on purchase intention; (b) inconsistency between the country of brand and the country of manufacture, and consistency in the country image increased the influence of brand image on purchase intention when the brand image was weak; (c) inconsistency in the country image decreased the influence of brand image on pur

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Fauziyyah, Salma, Mohamad Dimyati, and Ika Barokah Suryaningsih. "PENGARUH NEGARA ASAL TERHADAP NIAT PEMBELIAN MELALUI CITRA MEREK OLEH KONSUMEN SEPATU DI KOTA BANDUNG." BISMA 12, no. 2 (2018): 170. http://dx.doi.org/10.19184/bisma.v12i2.7881.

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Today’s consumers are very critical in making choices for the shoes products by considering the intrinsic and extrinsic factors of the products which one of them is the country of origin of the product brand. The purpose of this study is to analyze the influence of country of origin on the purchase intention through brand image of the shoes products for the consumers in Bandung City. The population of this research is the shoes consumers in Bandung City. The sample consists of 125 respondents taken by purposive sampling approach. The method of analysis used in this study is Structural Equation

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Koubaa, Yamen. "Country of origin, brand image perception, and brand image structure." Asia Pacific Journal of Marketing and Logistics 20, no. 2 (2008): 139–55. http://dx.doi.org/10.1108/13555850810864524.

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Purwanto, Edy, and Aryo Wibisono. "PENGARUH COUNTRY OF ORIGIN, WORD OF MOUTH, KUALITAS YANG DIPERSEPSIKAN TERHADAP NIAT BELI: STUDY PADA KAMERA DIGITAL MEREK JEPANG." Jurnal Riset Manajemen dan Bisnis (JRMB) Fakultas Ekonomi UNIAT 4, no. 3 (2019): 365–74. http://dx.doi.org/10.36226/jrmb.v4i3.278.

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This study aims to test the influence of country of origin image and word of mouth on perceived quality. Then, the country of origin image and word of mouth and perceived quality on purchase intention of digital camera from Japan. The number of samples in this research are 230 respondents taken by purposive sampling method. Analysis of Structural Equation Modeling (SEM) is used to test the hypothesis. The results of this study showed that country of origin image and word of mouth have a positive and significant effect on perceived quality. Then, Word of mouth and perceived quality have a posit

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Furukawa, Hiroyasu, and Shinichiro Terasaki. "Comparative study of COO effect on purchase intention of developed and emerging markets: a mediated-moderation of brand image and cosmopolitanism." International Journal of Emerging Markets 20, no. 13 (2025): 337–55. https://doi.org/10.1108/ijoem-01-2024-0001.

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PurposeThis study investigates the impact of country-of-origin image on purchase intention across developed and emerging markets and explores the mediating role of functional, social, and environmental brand image. Additionally, it assesses the moderating effect of consumer cosmopolitanism on these relationships among consumers in developed and emerging markets.Design/methodology/approachThis study utilised a cross-country comparative design with 2,514 respondents from developed markets (the United States and Japan) and emerging markets (China and India). A multi-group mediated moderation anal

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Šapić, Srđan, Jovana Lazarević, and Jovana Filipović. "The effect of country - of - origin image trough quality, design and attractiveness related to product on consumer loyalty." European Journal of Applied Economics 18, no. 1 (2021): 137–50. http://dx.doi.org/10.5937/ejae18-28972.

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The main goal of this research is to determine whether there is an impact of country - of -origin image on consumer loyalty to products originating from countries with positive and recognizable image and whether this impact is achieved through characteristics such as product quality and design, and attractiveness related to using the same. To examine this impact, an empirical study was conducted on a sample of 150 respondents and analysis of collected data was performed in SPSS 20. The results show that information about country of -origin image is important to consumers and has an impact on t

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Fan, Qingji. "Relationship among China’s country image, corporate image and brand image." Journal of Contemporary Marketing Science 2, no. 1 (2019): 34–49. http://dx.doi.org/10.1108/jcmars-01-2019-0006.

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Purpose The purpose of this paper is to investigate the effect of China’s image as a country on consumers’ evaluations of brands. Drawing on the literature pertaining to country images and country-of-origin effect, a research model was developed to evaluate country image, corporate image and brand image. Design/methodology/approach To test the model and investigate the effects of country, corporate and brand image on brand attitude and purchase intention, a survey was conducted that examined Korean consumers’ attitudes toward well-known Chinese brands. Findings China’s country image was found

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Nurcahyo, Sofyan, and Henny Welsa. "PENGARUH COUNTRY OF ORIGIN, PERCEIVED QUALITY DAN CONSUMER PERCEPTION TERHADAP PURCHASING INTENTION MELALUI BRAND IMAGE SEPEDA MOTOR HONDA JENIS MATIC DI KECAMATAN BANTUL." MANAJEMEN DEWANTARA 1, no. 2 (2017): 12. http://dx.doi.org/10.26460/md.v1i2.376.

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This study was conducted to determine the effect of country of origin, perceived quality and consumer perception towards purchasing intention through brand image Honda motorcycle matic kind in the district of Bantul. This research was conducted in the district of Bantul, sample taken 125 respondents with accidental purposive sampling method. The data collection is done by distributing questionnaires using a 5-point Likert scale to measure 23 indicators. The results of this study showed for the first regression model variables country of origin does not affect the brand image, perceived quality

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Zeverina, Faradella Zsella, and Hairudinor Hairudinor. "Pengaruh Country Of Origin Terhadap Brand Image dan Purchase Decision Kosmetik Merek BLP Beauty Di Kota Banjarmasin." Jurnal Bisnis dan Pembangunan 12, no. 2 (2023): 30. http://dx.doi.org/10.20527/jbp.v12i2.17973.

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In the current era of globalization and rapid technological advances, the business world is growing rapidly and business competition is increasingly competitive. Currently, Indonesia is being hit by the Korean Wave phenomenon which has resulted in many people preferring products originating from South Korea, especially cosmetic products. origin for Indonesian cosmetic products and pay attention to brand image. This study aims to determine and analyze the effect of Country of Origin on Brand Image and Purchase Decision of BLP Beauty Cosmetics in Banjarmasin city. The sample in this study amount

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Maulidiyah, Siti Naifatul, and Ninik Lukiana. "Pengaruh Word Of Mouth, Brand Image, dan Country Of Origin Terhadap Keputusan Pembelian Smartphone Android Merek Samsung." Jurnal Ilmu Manajemen Advantage 1, no. 1 (2017): 26–39. http://dx.doi.org/10.30741/adv.v1i1.16.

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The purposive of this study is to determine the influence of word of mouth, brand image, and country of origin purchase decision Samsung smartphone android brand in partial and simultaneous. Respondents are 48, analysis of data using multiple linear regression analysis, tested the basic assumptions and hypothesis testing. Result of this research showed that in partially word of mouth and brand image has positive significant effect on purchasing decision, brand image has positive and significant effect on purchasing decision, and country of origin has negative and significant effect on purchasi

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Pradipta, Alvidy Brilian, and Ngatno Ngatno. "Pengaruh Country Of Origin Dan Brand Image Terhadap Minat Beli Smartphone Asus Di Kota Semarang." Jurnal Ilmu Administrasi Bisnis 10, no. 1 (2021): 915–21. http://dx.doi.org/10.14710/jiab.2021.29917.

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Abstract: Globalization and technology advances is becoming a center of attention of local and international community of marketers develop electronic products to attract consumers' purchasing intentions. It is important to understand the consumer behavior towards electronic product that has the country of origin and brand image for contrasted from other products. This research is aimed to reveal: (1) the effect of country of origin on purchase intention of ASUS Smartphone in Semarang, (2) the effect of brand image on purchase intention of ASUS Smartphone in Semarang, and (3) the effect of cou

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SEPTIANI, AYU SHERINA, and EVA NOORHYA AKHMAR RAMADHAN PUTRI. "Pengaruh Country Of Origin, Brand Image, dan Persepsi Kualitas Terhadap Niat Beli Hp Xiaomi (Studi Pada Mahasiswa STIE Tenggarong yang berada di Muara Badak)." I-Con Media Jurnal Ekonomi Manajemen Bisnis 5, no. 1 (2022): 11–20. http://dx.doi.org/10.61509/luxicm5147.

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The Influence of Country Of Origin, Brand Image and Quality Perceptions of Intention to Buy Xiaomi Cell Phones (Study of Tenggarong STIE Students in Muara Badak). The purpose of this study was to determine the effect simultaneously and partially of the variables of country of origin, brand image and perceived quality of purchase intention for Xiaomi cellphones (study of Tenggarong STIE students residing in Muara Badak). The analysis in this study is multiple regression, processed using SPSS, with a total of 26 respondents. The results obtained simultaneously show that the variables of country

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Mohammad, Ali Abdolvand, and Azima Shima. "THE ROLE OF ETHNOCENTRISM, RELIGIOSITY, ANIMOSITY, AND COUNTRY-OF-ORIGIN IMAGE, IN FOREIGN PRODUCT PURCHASE INTENTION CASE STUDY: BUYING SAUDI PRODUCTS BY IRANIAN CONSUMERS." International Journal of Marketing & Financial Management 3, no. 11 (2015): 71–93. https://doi.org/10.5281/zenodo.10811573.

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<strong>ABSTRACT </strong> <strong>                             </strong><em>The main objective of the present study is to investigate the role of consumer’s ethnocentrism, religiosity, the country of origin image, and animosity in consumer’s receptivity of buying foreign products. In this regard, research hypotheses were tested based on data gathered from questionnaires distributed among 385 customers of Hyper Star department stores in Tehran

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Setyo Aji Wibowo, Mohamad Rizan, and Ika Febrilia. "The INFLUENCE OF COUNTRY-OF-ORIGIN AND BRAND IMAGE ON PURCHASE INTENTION OF OPPO SMARTPHONE WITH PERCEIVED QUALITY AS INTERVENING VARIABLES." JURNAL DINAMIKA MANAJEMEN DAN BISNIS 4, no. 1 (2021): 32–60. http://dx.doi.org/10.21009/jdmb.04.1.2.

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The purpose of this study was to examine the effect of country-of-origin and brand image on purchase intention through perceived quality as a variable intervening. The approach used in this research is a quantitative approach and data collection methods using survey method. Respondents in this study were students of the State University of Jakarta who had or are currently using Oppo smartphone. Where, in this study, 216 respondents were obtained from various faculties at the State University of Jakarta. The processed data is then used to test seven hypotheses using Structural Equation Modeling

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Mariatuz Zakia. "Pengaruh Country Of Origin, Event Sponsorship dan Citra Merek terhadap Keputusan Pembelian." Journal of Economic, Management and Entrepreneurship 1, no. 3 (2023): 102–10. http://dx.doi.org/10.61502/jemes.v1i3.40.

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The purpose of this research is to analyze and determine the influence of Country of Origin, Event Sponsorship and Brand Image on Purchasing Decisions. The type of research used in this research is multiple linear regression, assisted by processing with the SPSS (statistical package for social sciences) version 22 program so that primary data is obtained. The population in this study were Samsung smartphone users at Yudharta Pasuruan University. The sampling technique was carried out by collecting data from researchers using a questionnaire. There are three independent variables in this resear

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Ma, Luqian. "Research on Brand Internationalization Strategy Under the Influence of the Country of Origin Effect - A Case Study of Huawei." Frontiers in Business, Economics and Management 17, no. 2 (2024): 415–17. https://doi.org/10.54097/3w0h6065.

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The path to internationalization for domestic brands is long and arduous. From political, economic, and cultural perspectives, Chinese brands have made limited breakthroughs and utilization of the country of origin effect. The significance of how brands can avoid the negative impacts of the country of origin effect and integrate its positive aspects into their own path of internationalization is profound. Using Huawei’s path to internationalization to demonstrate the role of the country of origin effect in promoting brand internationalization and reshaping the brand’s international image after

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Evelyn Budiono, Priscilla, Dhyah Harjanti, and Karina Stankevica. "The Revival of Indonesian Skin Care Brands." SHS Web of Conferences 76 (2020): 01036. http://dx.doi.org/10.1051/shsconf/20207601036.

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Skincare business in Indonesia has been growing enormously in the last decade, with the coming of international brands and the struggling of local brands, to win the Indonesian customers. The aim of this research is to analyze the influence of country of origin to purchase decision through the brand image, and the impact of country of origin on customer satisfaction for local Indonesian skin care brands. As this research is using the quantitative approach, the data are collected by using questionnaires which are distributed to selected samples of 179 respondents. The respondents are chosen fro

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Dekhili, Sihem, and Mohamed Akli Achabou. "Towards Greater Understanding Of Ecolabel Effects: The Role Of Country Of Origin." Journal of Applied Business Research (JABR) 30, no. 2 (2014): 433. http://dx.doi.org/10.19030/jabr.v30i2.8414.

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This research explores the country of origin effect on the evaluation of ecolabelled products. Findings from experimentation indicate that the mention of a country of origin with favorable image in terms of sustainable development has a neutral effect on the evaluation of an ecolabelled product. However, the indication of a country with a negative image affects the product evaluation negatively.

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Putra, Ida Bagus Oka Keswara, and Ni Wayan Sri Suprapti. "PENGARUH PERSEPSI ASAL NEGARA (COUNTRY OF ORIGIN) TERHADAP NIAT BELI YANG DIMEDIASI CITRA MEREK." E-Jurnal Manajemen Universitas Udayana 8, no. 8 (2019): 5240. http://dx.doi.org/10.24843/ejmunud.2019.v08.i08.p21.

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This research was conducted in Denpasar City with a total sample of 110 samples. Determination of the sample using non-probability sampling method, namely purposive sampling. Methods of collecting data using non-behavioral observations and questionnaires. The analysis technique used is path analysis technique. Based on the results of the research conducted, it was found that perceptions of national origin had a positive and significant effect on brand image, this means that the better the perception of national origin of Oppo would improve the Oppo brand image. Perceptions of national origin h

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Herdiana, Tri, and Doni Purnama Alamsyah. "COUNTRY OF ORIGIN DAN CITRA MEREK: UPAYA MENINGKATKAN MINAT BELI KONSUMEN." Jurnal Inspirasi Bisnis dan Manajemen 1, no. 1 (2017): 31. http://dx.doi.org/10.33603/jibm.v1i1.488.

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Abstract. Nowadays, customer in Indonesia is very selective in selecting smartphone product, remember that many brands enters from several countries in the world. It cases the often changing of customer's buying interest for smartphone product. this study aims to know the impact of country of origin and brand image towards buying interest to smartphone. survey is conducted on 100 customers of PT Coolpad Electronic Indonesia that do buying on smartphone, with the type of study is descriptive and verification through multiple regression analysis. the finding result shows that country of origin h

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Sijabat, Rosdiana. "Analisis Peran Mediasi Harga Terhadap Asosiasi Country Of Origin, Perceived Quality, dan Brand Image Terhadap Keputusan Pembelian." Jurnal Manajemen 17, no. 1 (2020): 57–80. http://dx.doi.org/10.25170/jm.v17i1.1779.

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This article examines perceptions of the country of origin, perceived quality, and brand image of Chinese household appliance products on product purchasing decisions by Indonesian consumers mediated by consumer perceptions of prices. A total of 402 respondents who had purchased home appliances from China filled out questionnaires related to their perceptions of the products studied, and these perceptions were analyzed using PLS-SEM. The analysis results show that perceptions of the country of origin, perceived quality, and brand image have a positive and significant relationship to consumer d

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Yamini, Era agustina, and Nisa Andriani. "Pengaruh Country Of Origin Dan Brand Image Terhadap Minat Beli Skincare Innisfree." At-Thariqah: Jurnal Ekonomi 4, no. 1 (2024): 40–54. http://dx.doi.org/10.47945/at-thariqah.v4i1.954.

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Country of origin and brand image are two important requirements to influence customers’ buying interest. The demand for Indonesian on skincare products is very high. Because of the high demand and interest in beauty products, many Korean beauty products get in Indonesia. One of them is Innisfree. The research aimed to know the influence of Country of Origin toward buying interest of Innisfree skincare, the influence of brand image toward buying interest of Innisfree skincare, the influence of both Country of Origin and brand image toward the buying interest of Innisfree skincare. The research

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Melitina Tecoalu, Saparso, and Fernandes. "The Role of Brand Image in Mediating the Influence of Country of Origin Image and Price on Purchasing Decisions (Study Case on Car Credit Products PT. Maybank Indonesia Finance)." SIASAT 6, no. 4 (2021): 204–18. http://dx.doi.org/10.33258/siasat.v6i4.105.

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The development of transportation, especially four-wheeled vehicles, is very fast, which can cause finance companies to move dynamically. The development of finance companies today leads to intense competition. The increasing need for cars and other necessities of life drives people to buy cars in cash or credit financing (Leasing). One of the car loan financing companies in Indonesia is PT. Maybank Indonesia Finance. Before purchasing the product they want, some consumers will assess and see where this product company comes from. In addition to COO, price is also one of the determining elemen

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Majid, Kashef A. "Drawing negative inferences from a positive country-of-origin image." International Marketing Review 34, no. 2 (2017): 293–310. http://dx.doi.org/10.1108/imr-03-2015-0060.

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Purpose The purpose of this paper is to explore how a positive country-of-origin image will impact consumer perceptions for a high-risk product when the price is unexpectedly low. Design/methodology/approach An experimental approach was used with consumers from the USA and India. Consumers were divided into groups and given two scenarios that involved purchasing medicine that may have been counterfeit. In one scenario manufacturing took place in India, the other in Switzerland. They were asked to state the probability that certain goods could be counterfeit if they originated from the stated c

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Brodie, Roderick J., and Maureen Benson-Rea. "Country of origin branding: an integrative perspective." Journal of Product & Brand Management 25, no. 4 (2016): 322–36. http://dx.doi.org/10.1108/jpbm-04-2016-1138.

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Purpose A new conceptualization of the process of country of origin (COO) branding based on fresh theoretical foundations is developed. This paper aims to provide a strategic perspective that integrates extant views of COO branding, based on identity and image, with a relational perspective based on a process approach to developing collective brand meaning. Design/methodology/approach A systematic review of the literature on COO branding and geographical indicators is undertaken, together with a review of contemporary research on branding. Our framework conceptualizes COO branding as an integr

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Kussudyarsana, Kussudyarsana, Yessy Bangkit Forma, and Nur Achmad. "Apakah Perceived Quality memediasi hubungan antara brand Image dan Country of Origin terhadap Purchase Intension?" JBMP (Jurnal Bisnis, Manajemen dan Perbankan) 6, no. 2 (2020): 19–41. http://dx.doi.org/10.21070/jbmp.v6i2.770.

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This study analyzes the effect of country of origin and brand image on purchnase intension through perceived quality as an intervening variable. The research setting was on Skin cares and Beauty clinic Industry. This research used incidental sampling as a sampling technique. This study involved 300 respondents which acces the online questionnaires through google form. The data obtained were processed used descriptive analysis and SEM analysis with SmartPLS. The results indicate that the country of origin positively effect on perceived quality. Meanwhile, the country of origin variable did not

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Vranešević, Tihomir, Ana Pušić, and Miroslav Mandić. "Advancing brand origin concept through the reverse country of origin effect." Ekonomski pregled 75, no. 1 (2024): 32–61. http://dx.doi.org/10.32910/ep.75.1.2.

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Product origin dispersion around the world in today's globalized market has aroused interest in depicting brand origin in more detail, the latter being considered a more distinctive cue of product origin. Due to the fact that the impact of product origin location on product evaluation has already been established many times, the purpose of this paper is to offer new insights into the less researched, reverse country of origin effect. More specifically, this paper deals with the impact of product attitude on the evaluation of brand origin, latter being viewed through the brand's country image a

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Nikoliuk, Olena, Oksana Bairachna, and Serhii Kruk. "Current trends, and features of the development of enogastronomic tourism." Ukrainian Journal of Applied Economics and Technology 9, no. 1 (2024): 223–28. http://dx.doi.org/10.36887/2415-8453-2024-1-37.

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Tourism has become an affordable and favorite way for people to relax, and the tourism business has become an influential socio-economic factor. Domestic tourism is at the peak of growth, almost the only way to relax and restore mental health and strength. One of the promising areas for the development of the modern tourism market is enogastronomic tourism, which allows an increase in the number of tourist arrivals, extends the tourist season, improves the image of the region, enriches and differentiates the local tourist product, including wine excursions, tastings, presentations, events, and

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Tse, David K., and Wei-na Lee. "Removing Negative Country Images: Effects of Decomposition, Branding, and Product Experience." Journal of International Marketing 1, no. 4 (1993): 25–48. http://dx.doi.org/10.1177/1069031x9300100403.

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This article reports two studies on how negative country images can be removed by investigating the effects of decomposing country image into component and assembly origins, as well as the effects of global branding and product experience. Study 1 examines the psychological mechanism consumers use when a country image is decomposed into component and assembly origins. Study 2 extends the effect of decomposing country image to the context of global brands and product experience. It was found that subjects do not seem to differ either in the psychological mechanism they use or in their confidenc

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Parameswaran, Ravi, and R. Mohan Pisharodi. "Facets of Country of Origin Image: An Empirical Assessment." Journal of Advertising 23, no. 1 (1994): 43–56. http://dx.doi.org/10.1080/00913367.1994.10673430.

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Xie, Ying, Mingliang Chen, Wuke Zhang, and Fang Cui. "Neural correlates of country-of-origin image (COI) stereotype." Neuroscience Letters 687 (November 2018): 164–68. http://dx.doi.org/10.1016/j.neulet.2018.09.045.

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Pereira, Arun, Chin-Chun Hsu, and Sumit K. Kundu. "Country-of-origin image: measurement and cross-national testing." Journal of Business Research 58, no. 1 (2005): 103–6. http://dx.doi.org/10.1016/s0148-2963(02)00479-4.

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Anggraini, Nandia, and Fitroh Adhilla. "PENGARUH NEGARA ASAL, CITRA MEREK, DAN PERSEPSI KUALITAS TERHADAP MINAT BELI SEPEDA MOTOR YAMAHA VIXION DI KOTA YOGYAKARTA." Jurnal Fokus Manajemen Bisnis 7, no. 2 (2020): 181. http://dx.doi.org/10.12928/fokus.v7i2.1746.

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This study was conducted to determine the effect of country of origin, brand image, and perceived quality of purchase interest in Yamaha V-Ixion motorbikes in Yogyakarta City, samples taken were 100 respondents using non-probability sampling methods with purposive sampling technique. Data collection techniques using a questionnaire that has been tested for validity and reliability. The data analysis technique used to answer the hypothesis is multiple regression analysis. The results of this study indicate that: (1) There is no significant influence between the country of origin variables on bu

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Ellen, Ellen, and Hetty Karunia Karunia Tunjungsari. "Pengaruh Electronic Word Of Mouth (e-Wom) Dan Country Of Origin (Coo) Terhadap Purchase Intnsion; Melalui Mediasi Brand Image Terhadap Produk Nature Republic Di Universitas Tarumanagara." Jurnal Manajerial Dan Kewirausahaan 1, no. 3 (2019): 411. http://dx.doi.org/10.24912/jmk.v1i3.5348.

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This study aims to determine how a significant influence between electronic word of mouth and country of origin on purchase intension of nature republic through brand image as a mediation variable. The research method used in this research is by questionnaire method through GoogleForm that is done systematically based on research objectives. The number of respondents taken for research is 100 people. The analytical method used is the F-test, t-test, random sampling, and multiple regression analysis. From the result of research show that electronic word of mouth have significant incluence to br

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Abubakar, Alfa, Hadiza Saidu Abubakar, Hauwa Lamino Abubakar, Joseph Olorunfemi Akande, and Ahmed Oluwatobi Adekunle. "Effect of Income on Xenocentrism and Rice Consumers' Behaviour in Northwest Nigeria." Journal of Law and Sustainable Development 12, no. 1 (2024): e2489. http://dx.doi.org/10.55908/sdgs.v12i1.2489.

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Objective: This research investigated how income moderates the impact of xenocentrism on the behaviour of rice consumers in northwest Nigeria. Xenocentrism, in this context, is gauged through foreign brand admiration, perceived product quality, and the image of the product's country of origin. Method: Employing a correlation research design, the study collected data via questionnaires administered to 494 participants from five states in northwest Nigeria in 2023. The Structural Equation Modeling (SEM) regression technique, facilitated by SmartPLS 4 statistical software, was utilized for data a

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Boguszewicz-Kreft, Monika, Katarzyna Sokołowska, Ewa Magier-Łakomy, and Brigita Janiūnaitė. "The country of origin of services and consumers as the determinants of purchase intentions in medical tourism." Journal of East European Management Studies 24, no. 3 (2019): 466–83. http://dx.doi.org/10.5771/0949-6181-2019-3-466.

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The aim of the study is to find the determinants of the decision to purchase medical services in other countries. The following hypothesis is tested: the image of the country of origin, the power of the country and the origin of the consumer influence the consumer’s intentions to purchase medical services. An international comparison has been carried out, in which 264 respondents from Poland, Germany and Lithuania have participated. The data have been collected with the use of a questionnaire form developed by the authors, and they have been analysed with a mixed regression analysis. The resul

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