Gotowe bibliografie tematyczne / Marketing metrices

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Gotowa bibliografia na temat „Marketing metrices”

Autor: Grafiati

Data publikacji: 3 czerwca 2025

Data aktualizacji: 31 lipca 2025

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Artykuły w czasopismach na temat "Marketing metrices"

Kowal, Witold. "Marketing metrics – perspektywa marketingu offline vs. marketingu online." Marketing i Rynek 2023, no. 7 (2023): 18–26. http://dx.doi.org/10.33226/1231-7853.2023.7.3.

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Barwise, Patrick, and John U. Farley. "Marketing Metrics:." European Management Journal 22, no. 3 (2004): 257–62. http://dx.doi.org/10.1016/j.emj.2004.04.012.

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Ambler, Tim. "Marketing Metrics." Business Strategy Review 11, no. 2 (2000): 59–66. http://dx.doi.org/10.1111/1467-8616.00138.

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Ćirić, Saša. "Brand-related marketing metrics." International Journal of Economic Practice and Policy 20, no. 2 (2023): 137–51. http://dx.doi.org/10.5937/skolbiz2-47409.

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Adequate measurement is crucial for brand management but represents a real challenge for marketers. Choosing adequate indicators to measure the effectiveness and efficiency of brand investments is one of the prerequisites for brand success. The most common problem is the sensitivity of individual indicators to recognize the level of brand presence in the minds of customers or consumers and the effectiveness of certain indicators in terms of long-term brand investment. This paper presents the most commonly used marketing indicators related to the brand and the advantages and disadvantages of in

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Hacioglu, Gungor, and Osman Gök. "MARKETING PERFORMANCE MEASUREMENT: MARKETING METRICS IN TURKISH FIRMS." Journal of Business Economics and Management 14, Supplement_1 (2013): S413—S432. http://dx.doi.org/10.3846/16111699.2012.729156.

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This study explores which metrics are considered important in measuring marketing performance in Turkish firms. In addition, the study examines the effects of sectoral differences and market dynamism, and the relationship between the importance attached to metrics and firm performance. The data collected from a sample of 145 Turkish firms via a structured questionnaire derived from the literature reveals that the most importance is attached to consumers’ attitudes metrics. Economic value added and customer lifetime value are the least important metrics in performance evaluation. No significant

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Zahay, Debra, and Abbie Griffin. "Marketing strategy selection, marketing metrics, and firm performance." Journal of Business & Industrial Marketing 25, no. 2 (2010): 84–93. http://dx.doi.org/10.1108/08858621011017714.

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Uzma, Shigufta Hena. "Marketing metrics: a meta-synthesis." International Journal of Business Excellence 14, no. 2 (2018): 153. http://dx.doi.org/10.1504/ijbex.2018.089148.

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Uzma, Shigufta Hena. "Marketing metrics: a meta-synthesis." International Journal of Business Excellence 14, no. 2 (2018): 153. http://dx.doi.org/10.1504/ijbex.2018.10009764.

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Sridhar, Shrihari, Prasad A. Naik, and Ajay Kelkar. "Metrics unreliability and marketing overspending." International Journal of Research in Marketing 34, no. 4 (2017): 761–79. http://dx.doi.org/10.1016/j.ijresmar.2017.09.001.

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Skulme, Ronalds, and Valerijs Praude. "Social media evaluation metrics." Oeconomia Copernicana 7, no. 1 (2016): 131. http://dx.doi.org/10.12775/oec.2016.009.

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Background. There are many methods how specialists can evaluate return of online marketing activities. Most of the methods out there are designed for versatile use, but each online marketing tool has its own unique specific metrics that should be taken into account when measuring the return of marketing activities. The Authors believe that the methods designed to evaluate online marketing activities should also be more specific. Hence, the Authors believe that more specific online marketing revenue determination methods should be proposed. Objectives. The aim of this paper is to propose a form

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Rozprawy doktorskie na temat "Marketing metrices"

Trombetta, Matheus Santana. "Condutores do uso de métricas financeiras e de marketing em decisões de Marketing Mix." reponame:Biblioteca Digital de Teses e Dissertações da UFRGS, 2014. http://hdl.handle.net/10183/107259.

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Ao tomar decisões de marketing mix, o gestor de marketing tem a sua disposição uma grande quantidade de métricas para definição de suas metas e avaliação dos impactos das atividades de marketing. O presente estudo determina as variáveis condutoras do uso gerencial de métricas durante a tomada de decisões de marketing mix, com base no modelo de Mintz e Currim (2013). A análise de 245 atividades de marketing mix reportadas por 163 gestores de médias e grandes empresas brasileiras demonstra que a estratégia da empresa, a orientação para métricas e a accountability financeira do profissional de ma

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Costantini, Domenica. "Il ruolo degli eventi nelle strategie di marketing territoriale. Nuovi approcci di marketing metrics." Doctoral thesis, Università Politecnica delle Marche, 2013. http://hdl.handle.net/11566/242555.

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Negli ultimi anni si è assistito ad un crescente interesse, sia da parte degli studiosi che degli operatori, nei confronti del marketing territoriale ed in particolare degli eventi. La presente tesi analizza il loro ruolo nell’ambito delle strategie di marketing territoriale e sviluppa alcuni contributi sulle modalità di misurazione delle performance ottenute attraverso la realizzazione delle differenti iniziative. L’obiettivo di questo lavoro è quello di esaminare le principali caratteristiche del marketing territoriale, di verificare le possibilità applicative del franchising, di individuar

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Grinberg, Cassio Sclovsky. "Marketing Metrics : um estudo exploratório sobre a construção do conhecimento de um novo tema em marketing." reponame:Biblioteca Digital de Teses e Dissertações da UFRGS, 2001. http://hdl.handle.net/10183/2026.

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Este trabalho constitui-se em um estudo acerca da construção do conhecimento do tema Marketing Metrics dentro da disciplina de marketing, centrando-se na linha de pesquisa de Valor do Cliente, uma das cinco principais que estão sendo trabalhadas sobre o tema. Assim, o autor deste trabalho realizou um estudo exploratório dividido em duas etapas, uma de análise da bibliografia acerca do Marketing Metrics em diversos centros acadêmicos e outra de verificação empresarial para analisar o grau de conhecimento e avaliação da importância do tema na visão empresarial. Ao final, o autor chega a um model

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BRUNI, Attilio. "Management by marketing metrics. Nuove idee per la gestione del business turistico." Doctoral thesis, Università degli studi di Bergamo, 2011. http://hdl.handle.net/10446/845.

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Wilkes, Henrike-Raija. "Marketing metrics as measurements of marketing efficiency : a case study of the car dealer group Tepass + Seiz KG." Thesis, Stellenbosch : Stellenbosch University, 2008. http://hdl.handle.net/10019.1/968.

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Thesis (MBA (Business Management))--Stellenbosch University, 2008.<br>ENGLISH ABSTRACT: Marketing has long been seen as a qualitative discipline following a rather soft approach. This, in many circumstances, resulted in a loss of marketing's credibility against other more quantitative managerial disciplines. Out of this plight, numerous marketing practitioners and experts during the past two decades have developed ways to prove that marketing can indeed be quantifiable. Born were the theories of marketing metrics as tools to make marketing measurable and, thus, to justify its existence. As can

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Perlin, Ricardo Scherer. "O marketing e a abertura de capital." reponame:Biblioteca Digital de Teses e Dissertações da UFRGS, 2010. http://hdl.handle.net/10183/27369.

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No atual contexto da economia brasileira a competição exige das empresas o conhecimento sobre o retorno de seus investimentos. Neste panorama o marketing historicamente encontrou dificuldades para se adequar à linguagem financeira e auferir o resultado de seus esforços. A discrepância entre métodos de mensuração afeta a credibilidade do marketing enquanto área de alocação de recursos dentro da companhia (RUST et al., 2004). Assim, presentemente, os gestores estão sob uma intensa pressão para justificarem seus gastos com marketing em uma economia de redução de custos (AMBLER; PUNTONI, 2003). De

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Ptok, Annette [Verfasser], and Werner [Gutachter] Reinartz. "Essays in Marketing Strategy: The Role of Customer Integration, Marketing Metrics, and Advertising Effectiveness / Annette Ptok ; Gutachter: Werner Reinartz." Köln : Universitäts- und Stadtbibliothek Köln, 2017. http://d-nb.info/115492937X/34.

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Gartz, Hilke. "Examining the use of marketing metrics in annual reports of SA listed companies." University of South Africa, 2007. http://hdl.handle.net/10500/136.

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Purpose This paper analyses the use of marketing metrics and marketing information and metrics contained in 2006/7 annual reports of companies listed on the Johannesburg Stock Exchange. The assumption is that the annual reports are the vehicle whereby listed companies communicate to their shareholders and other stakeholder constituencies. Methodology The assessment criteria is based on Ambler’s (2003) suggested marketing metrics and qualitative data is based on a checklist compiled from various academic sources. The elements which are assessed pertain to brand equity, other customer met

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Closs, Fabiano. "Métricas de venda para melhoria da captação de clientes em uma empresa de tecnologia." Universidade do Estado de Santa Catarina, 2015. http://tede.udesc.br/handle/handle/143.

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Made available in DSpace on 2016-12-01T19:18:41Z (GMT). No. of bitstreams: 1 124437.pdf: 5106566 bytes, checksum: 2ff36894d054fda53bcad8db5cdda922 (MD5) Previous issue date: 2015-09-22<br>Coordenação de Aperfeiçoamento de Pessoal de Nível Superior<br>O cliente é uma peça cada vez mais central na vida das organizações. Em mercados maduros, a retenção de clientes é claramente o objetivo mais importante, no entanto, a aquisição de clientes continua sendo fundamental para empresas como startups ou aquelas que estão entrando em um novo ambiente geográfico. Em casos onde se depende da captação de

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Jordaan, Johannes Nicolaas. "The importance of marketing metrics to improve marketing efficiency : a case study of the South African franchise restaurant group Maxi's." Thesis, Stellenbosch : Stellenbosch University, 2012. http://hdl.handle.net/10019.1/95593.

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Thesis (MBA)--Stellenbosch University, 2012.<br>Marketing managers are increasingly being held accountable for measuring value adding related to marketing expenditure. The increasing trend of specialisation in the business environment has resulted in increasing efficiencies in work practices and therefore increased the knowledge associated with each function. It was the purpose of this study to demonstrate the fundamental need for marketing measurement and marketing metrics in the franchise restaurant business. It furthermore demonstrated the importance of the alignment of marketing metrics w

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Książki na temat "Marketing metrices"

Lehmann, Donald R. Marketing metrics and financial performance. Marketing Science Institute, 2006.

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Lehmann, Donald R. Marketing metrics and financial performance. Marketing Science Institute, 2006.

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Lehmann, Donald R. Marketing metrics and financial performance. Marketing Science Institute, 2006.

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Paul, Farris, ed. Marketing metrics: The definitive guide to measuring marketing performance. Wharton School Pub., 2010.

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Farris, Paul. Marketing metrics: The definitive guide to measuring marketing performance. 2nd ed. FT Press, 2010.

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Paul, Farris, ed. Marketing metrics: The definitive guide to measuring marketing performance. Wharton School Pub., 2010.

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Paul, Farris, ed. Marketing metrics: The 50+ metrics every executive needs to master the new rules of marketing. Wharton School Pub., 2010.

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Paul, Farris, ed. Key marketing metrics: The 50+ metrics every manager needs to know. Financial Times Prentice Hall, 2009.

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Sterne, Jim. Social Media Metrics. John Wiley & Sons, Ltd., 2010.

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Sterne, Jim. Web Metrics. John Wiley & Sons, Ltd., 2002.

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Części książek na temat "Marketing metrices"

Hamisu, A. K., and K. Jasleen. "A Framework for Selection of Machine Learning Algorithms Based on Performance Metrices and Akaike Information Criteria in Healthcare, Telecommunication, and Marketing Sector." In Machine Learning and Deep Learning in Medical Data Analytics and Healthcare Applications. CRC Press, 2022. http://dx.doi.org/10.1201/9781003226147-6.

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Charlesworth, Alan. "Metrics and analytics." In Digital Marketing. Routledge, 2018. http://dx.doi.org/10.4324/9781315175737-10.

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Charlesworth, Alan. "Metrics and analytics." In Digital Marketing, 4th ed. Routledge, 2022. http://dx.doi.org/10.4324/9781003147411-11.

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Carrasco Gubernatis, Diego Adolfo. "Understanding Digital Marketing Metrics." In The Digital Marketer's Playbook. Apress, 2024. https://doi.org/10.1007/979-8-8688-0546-2_12.

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Parkinson, Joy, and Jay Naidu. "Social Marketing Program Metrics." In The Palgrave Encyclopedia of Social Marketing. Springer International Publishing, 2022. http://dx.doi.org/10.1007/978-3-030-14449-4_149-1.

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Nagarajan, K. "Important Marketing Metrics: A Snapshot." In Marketing Analytics. Apple Academic Press, 2022. http://dx.doi.org/10.1201/9781003300632-5.

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Charlesworth, Alan. "Metrics and analytics." In Absolute Essentials of Digital Marketing. Routledge, 2020. http://dx.doi.org/10.4324/9781003015789-9.

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Alur, Sivakumar. "GlobalGiving and Performance Metrics." In Social and Sustainability Marketing. Productivity Press, 2021. http://dx.doi.org/10.4324/9781003188186-31.

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Reno, Mitchell, and Tracy Crevar Warren. "Marketing and Sales Metrics Matter." In Bull's-Eye! The Ultimate How-To Marketing & Sales Guide for CPAs. John Wiley & Sons, Inc., 2017. http://dx.doi.org/10.1002/9781119448679.ch34.

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Viglia, Giampaolo. "Online Marketing Metrics and Analytics." In Pricing, Online Marketing Behavior, and Analytics. Palgrave Macmillan US, 2014. http://dx.doi.org/10.1057/9781137413260_4.

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Streszczenia konferencji na temat "Marketing metrices"

Imran, Md Ahsan Ullah, Raiyan, Md Samiun, Sweety Rani Dhar, Syeda Kamari Noor, and Hasan Mahmud Sozib. "A Predictive Analysis of Tourism Recovery Using Digital Marketing Metrics." In 2024 International Conference on Intelligent Cybernetics Technology & Applications (ICICyTA). IEEE, 2024. https://doi.org/10.1109/icicyta64807.2024.10913229.

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Carpentier, Pierre. "Turboshaft After-Market Positioning: A Strategy Based Approach." In Vertical Flight Society 70th Annual Forum & Technology Display. The Vertical Flight Society, 2014. http://dx.doi.org/10.4050/f-0070-2014-9615.

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Due to its subjective nature, the concept of value is not one that is easily defined. Marketers often refer to a product's 'value proposition' as an explanation to why an operator should buy a product or use a service. This statement should convince a potential operator that one particular product or service will add more value or better solve a problem than other similar offerings. In the rotorcraft market, this value proposition is often tied to capabilities of the helicopter and is typically defined as a composite metric. This metric is then compared to the acquisition cost to get a sense o

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Skačkauskienė, Ilona, Julija Nekrošienė, and Marek Szarucki. "A REVIEW ON MARKETING ACTIVITIES EFFECTIVENESS EVALUATION METRICS." In 13th International Scientific Conference „Business and Management 2023“. Vilnius Gediminas Technical University, 2023. http://dx.doi.org/10.3846/bm.2023.1037.

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Marketing effectiveness evaluation is crucial for creating a marketing strategy that delivers a competitive advantage; however, it is a challenging process for organisations. A comprehensive literature review on various metrics used to evaluate the effectiveness of marketing activities is presented in this study. The research discusses the importance of evaluating marketing effectiveness in the current business environment. Different metrics used to evaluate marketing activities’ effectiveness, such as return on marketing investment, customer satisfaction, market share analysis and other signi

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Hojdik, Vladimír. "INTRODUCTION TO MARKETING METRICS AND CHARACRERISTICS OF SELECTED ONLINE MARKETING METRICS." In DOKBAT 2017. Tomas Bata University in Zlín, Faculty of Management and Economics, 2017. http://dx.doi.org/10.7441/dokbat.2017.15.

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Mamontova, Nataliya, Valerii Myronchuk, Mykola Denysenko, and Oleksandr Levchenko. "BASIC METRICS IN INTERNET MARKETING." In 4th International Conference on economics, accounting and finance. Scientific Center of Innovative Research, 2024. https://doi.org/10.36690/iceaf-2024-41-42.

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Melovic, Boban, Milica Vukcevic, and Dragana Cirovic. "MARKETING METRICS: KNOWLEDGE AND IMPLEMENTATION BY MANAGERS IN MONTENEGRO." In Economic and Business Trends Shaping the Future. Ss Cyril and Methodius University, Faculty of Economics-Skopje, 2020. http://dx.doi.org/10.47063/ebtsf.2020.0039.

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Modern business conditions impose the need for more precise measurement of companies' marketing performance. Quantitative knowledge, which are necessary for decision makers are partially obtained based on the results of marketing metrics which greatly facilitate the decision-making process. Thus, the subject of the research in this paper is the degree of knowledge and application of marketing metrics in Montenegrin companies, but also the importance that managers give to them when making business decisions. The research was conducted on a sample of 65 companies which operate in Montenegro, and

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Peñaherrera, Santiago, Howard Chávez, Mario Siguenza, and Vinicio Mejía. "Exploration metrics in digital marketing 3.0 data." In 1er Congreso Universal de las Ciencias y la Investigación Medwave 2022;. Medwave Estudios Limitada, 2022. http://dx.doi.org/10.5867/medwave.2022.s2.uta108.

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Khimich, Elena V. "Key Metrics For Assessing Efficiency Of Online Marketing Communication." In Conference on Land Economy and Rural Studies Essentials. European Publisher, 2021. http://dx.doi.org/10.15405/epsbs.2021.07.74.

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Skačkauskienė, Ilona, and Julija Nekrosiene. "MARKETING EFFECTIVENESS EVALUATION POSSIBILITIES AND CHALLENGES FOR BUSINESS: A BIBLIOMETRIC ANALYSIS." In 12th International Scientific Conference „Business and Management 2022“. Vilnius Gediminas Technical University, 2022. http://dx.doi.org/10.3846/bm.2022.836.

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The importance of marketing effectiveness evaluation and its impact on businesses is the core discussion in this article. After reviewing scientific articles on marketing effectiveness topics, the lack of a unified approach for mar-keting effectiveness evaluation was determined. In order to measure marketing effectiveness, it is important to set the specific goals and objectives for particular marketing activity, as well as select for evaluation the appropriate measure-ment methods and metrics. The selected evaluation system has to contribute to the company’s marketing strategy and the achieve

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Dormenco, Lidia, and Maia Bajan. "The impact of marketing costs on the financial performance of the entity." In International student scientific conference, ISSC 2025 "Challenges of accounting for young researchers", 9th Edition. Academy of Economic Studies, 2025. https://doi.org/10.53486/issc2025.39.

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This study investigates the impact of marketing costs on the financial performance of businesses. Marketing expenditures, often viewed as a critical driver for revenue generation, can also represent a significant cost for organizations. The primary objective of this research is to explore the relationship between marketing costs and the profitability of entities in various sectors. A mixed-methods approach was employed, combining qualitative data from interviews with marketing managers and quantitative analysis through financial performance metrics of several companies over a defined period. T

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Raporty organizacyjne na temat "Marketing metrices"

Mashingia, Jane, S. Maboko, P. I. Mbwiri, et al. Joint Medicines Regulatory Procedure in the East African Community: Registration Timelines and Way Forward. Purdue University, 2021. http://dx.doi.org/10.5703/1288284317429.

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A review of the East African Community (EAC) joint regulatory review process was conducted, registration timelines analyzed and key milestones, challenges and opportunities documented for the period of July 2015 to January 2020. A total of 113 applications were submitted for joint scientific review. Among these, 109 applications were assessed, 57 were recommended for marketing authorisation, 52 applications had queries to applicants and four applications were under review. A total median approval time for all products ranged from 53 to 102 days. The maximum time taken by a regulator to review

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