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Gotowe bibliografie tematyczne / Online channel strategy / Rozprawy doktorskie

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Rozprawy doktorskie na temat „Online channel strategy”

Autor: Grafiati

Data publikacji: 3 czerwca 2025

Data aktualizacji: 31 lipca 2025

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1

SJÖLANDER, REBECCA, and LENA LANGEGGER. "Multi-channel Sales Distribution- Should Online Retailers Expand Offline?" Thesis, Högskolan i Borås, Institutionen Textilhögskolan, 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-17381.

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The retail industry is in a motion of fascinating developments, it can be currently alleged that it is one of the most innovating fields within research. Online retailing in particular has experienced major changes in recent years. However, these developments are slowing down as online retailing is entering a mature state. Online fashion companies now have to consider new strategies to further evolve their businesses. Innovative Online companies have taken action towards a multi-channel sales distribution strategy, some have even gone as far as adopting an omni-channel approach. With that stat

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Sartori, Claudia <1993&gt. "Channel Purchase Intentions OMNIchannel strategy : a combination between Online and Offline Shopping Value Perceptions." Master's Degree Thesis, Università Ca' Foscari Venezia, 2017. http://hdl.handle.net/10579/10672.

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The main aim of this study is to deepen the understanding of how consumers evaluate offline (physical store) and online (internet) channels for their grocery shopping. This study investigates how online and offline purchase intentions are built and it tries to explain which factors influence customers propensity to choose one channel to one other. Based on the studies of Zeithaml et al. the concepts of perceived value and purchase intentions are introduced in order to explain the tradeoff between all perceived costs and benefits. Secondly, thanks to a survey, customers demographic and attitud

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Axelson, Linnéa. "Clicks and Bricks in a Symbiosis : A qualitative study about the value of the physical store in a digital era." Thesis, Högskolan i Borås, Akademin för textil, teknik och ekonomi, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-23658.

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Background and Problem DiscussionA paradigm shift in retail is evident due to the increase of customers purchasing productsonline, where digitalization has created a concern regarding the existence of the physical storein today’s digitalized society. On the other hand, e-commerce has been seen as an opportunityfor retail stores to use as a strategy where physical and digital work together in a symbiosisfor creating unified messages and experiences for the consumers across channels. However,this creates a challenge for finding the right combination, where physical stores require otherdemands to

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Fuxová, Zuzana. "Online marketingová strategie Grandhotelu Pupp." Master's thesis, Vysoká škola ekonomická v Praze, 2014. http://www.nusl.cz/ntk/nusl-205115.

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The thesis analyses and evaluates a marketing strategy of the Grandhotel Pupp in comparison with its direct competitor, the Ambassador Grandhotel Narodni dum. The thesis focuses mainly on evaluating the online atributes of the marketing strategy including the online presentation of the hotel on all distribution channels the hotel uses. The main emphasis is put on current trends, because in marketing, these play the crucial role. First part of the thesis defines accommodation services, hospitality business specifics and specifics of marketing in hospitality. Second part evaluates the marketing

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BIÖRCK, DANIEL, and TOM THOMASSON. "Factors that Affect the Strategic Choice of Sales Channels : A Study of the Swedish Clothing Retail Industry." Thesis, KTH, Entreprenörskap och Innovation, 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-147768.

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The clothing retail industry has developed globally and is today one of the world’s largest industries. In recent years, Sweden has developed a competitive fashion industry, where the new trend in e-commerce is clear. Since e-commerce is a suitable strategy for rapid growth, it is especially important for managers to understand the impact e-commerce has on their businesses. To be able to have the ability to survive in the long-term industrial competitiveness, firms have to continuously improve their knowledge base about the factors that must be considered when choosing sales channels in the cl

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Литвиненко, Лариса Леонідівна, та Larisa Litvinenko. "Управління змінами в діяльності онлайн туристичних агентств в рамках стратегічного лідерства". Thesis, Національний авіаційний університет, 2021. https://er.nau.edu.ua/handle/NAU/53430.

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Формування нових умов розвитку ринків туристичних послуг, в тому числі спричинене впливом пандемії, призвело до необхідності реалізації змін в діяльності онлайн туристичних агентств. Це актуалізує питання управління змінами для успішної адаптації та забезпечення бажаних довгострокових результатів завдяки реалізації стратегічного підходу. При реалізації змін онлайн туристичним агентством важливо, щоб це не зашкодило його довгостроковим конкурентним перевагам, особливо при зміні стратегічних пріоритетів, а навпаки сприяло створенню нових стійких переваг, що дозволили б протистояти конкурентам

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Hensley, Nikki. "Teacher Perceptions of Blended Learning to Support 21st Century Learners." Digital Commons @ East Tennessee State University, 2020. https://dc.etsu.edu/etd/3821.

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The purpose of this qualitative study was to understand teacher perceptions of blended learning as an instructional methodology for addressing the needs of diverse learners. The researcher explored the perceptions of teachers who were participating in an ongoing professional development program within their school district. This program focused on improving teaching and learning through the implementation of a blended learning approach. The researcher examined the experiences of teachers as they learned to adapt pedagogical practices to address the learning needs of 21st century students throu

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Lin, Ting-yi, and 林廷一. "Research of online marketing channel strategy developing." Thesis, 1997. http://ndltd.ncl.edu.tw/handle/11036112996320850365.

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碩士<br>國立臺灣大學<br>商學研究所<br>85<br>The purposes of this study are to explain the current state of online channel development, and to suggest ways to improve the online channel strategy.This study finds that besides considering the characteristics of Internet, online channel strategy must also conform to the underlying demand of consumers, and to redesign the products from scratch if necessary.This study reveals three important ways to improve online channel strategy:1. To digitalize the product

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Zorrinho, Maria Ana Valente de Matos. "Optimizing NAU Beer´s distribution strategy : analysis of the online channel." Master's thesis, 2016. http://hdl.handle.net/10400.14/20723.

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Distribution channels’ strategy is important for firms’ success, since an effective distribution strategy may increase sales and, as a result, have a positive effect on firms’ overall performance. Today, with the growing importance of online channels and social networks, firms tend to define strategies combining efficiently these channels with offline channels. Therefore, this study aims to analyse which individuals’ characteristics lead consumers to choose the online channel to buy NAU Beer, as well as, the impact of this channel on firm’s indirect channels and the importance successful

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LIU, KUAN-YU, and 劉冠妤. "Online Celebrities as a New Play in a Marketing Channel Strategy via Online Live Streaming Platforms." Thesis, 2018. http://ndltd.ncl.edu.tw/handle/jkb2jn.

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碩士<br>國立高雄餐旅大學<br>觀光研究所<br>106<br>With the ICT getting more widespread, the Internet has not only become an important segment of our daily life but also obviously alter people’s travel habit. Thanks to the development of Internet, the flourishing social media has transformed many traditional industries in recent years. Social media, which provides a platform for individual to promote oneself, has boosted the occurrence of online celebrity. In the era that technology dominates people’s life, everyone at least has two social media platform’ accounts, thus, the pathos of e- WOM should not be unde

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Tsai, Chia-Yi, and 蔡家宜. "Online Channel Strategy of FMCG Industry – Using Food Category as an Example." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/56966x.

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碩士<br>國立交通大學<br>經營管理研究所<br>104<br>With digital wave, the rise of e-commerce and more and more online shop established, the online channel has become one of the retailer’s necessary channels. With network evolution, shopping and purchasing online has become an easy and convenient way for customers to finish their transaction. But when we face this digital era, there are issues of “showrooming” for retailers to concern about. “Does online channel really help companies to boost company’s sales or it just substitutes sales from physical channels? “Besides, “Are every industry or category adequate

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Wu, Lee-Ching, and 吳孋靜. "The Influences of Cosmetic and Beauty Brands’ Distribution Channel on Its Online Strategy." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/82438115623848454392.

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碩士<br>國立臺灣大學<br>商學研究所<br>100<br>Bernard Arnault , Chief Executive Officer of LVMH , once said ,“Control the channel , control the image ”. With the introduction of World Wide Web and the dot com boom, the rise of internet over the past twenty years has not only affect consumers’ lifestyle but also shape up a new e-commerce channel on the web.Digital media should be treated as a new channel in promoting products and/or services. Before the adaption of digital media, cosmetic brands in Taiwan rely mostly on physical store channels and devise strategies focusing on brand image and brand p

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Chen, Wei-Tung, and 陳偉彤. "The Online to Offline Strategy of Offline IT Channel in China—A Case Study of Buynow." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/j47pw9.

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碩士<br>國立臺灣大學<br>商學研究所<br>103<br>The growth and expansion of Internet in China helps to develop not only the widespread social network but also the E-commerce, which threatens the physical retailers. The reason behind is that, due to the Internet, many consumers now can choose to shop online rather than offline. Without exception, traditional IT retailers also face the same challenge. In this case, many physical retailers begin to combine both online and offline resources and create a new business model called “Online to Offline (O2O)” in order to respond accordingly to the challenge from E-com

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Hrastovec, Dino. "Sportswear industry: impacting consumer behavior and demand by implementing the right omni-channel retail strategy." Master's thesis, 2018. http://hdl.handle.net/10362/38764.

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The purpose of this paper is to examine the differences in consumer behaviour and preferences for sportswear brands among millennials living in Europe. Many scholars believe that the industry leaders should meet consumers’ demand by transforming their online and offline retail channels to provide seamless shopping experiences. After an in-depth literature review, the research used a quantitative analysis and included conducting a questionnaire with 192 participants aged between 18 and 34. The main findings are clear – even in Europe, consumers’ characteristics and habits differ between Western

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Paixão, Maria Luísa Cabaço. "The paradoxical importance of the physical channel in a digital era : the cases of Loja das Meias and Stivali." Master's thesis, 2020. http://hdl.handle.net/10400.14/31311.

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In the digital world that we live in today, the physical experience seems to be disrupted by the online one. Scholars have shown that customers are digitally influenced, and more than an online experience, they demand an omnichannel environment where both channels meet at the same time. Therefore, it is of utmost importance that multibrand luxury retailers who started with a physical store, know how to thrive in this age adapting their strategy. However, in the luxury sector the physical store provides a complex and customized experience that some managers see it as the priority of the busine

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He, R., Y. Xiong, Y. Cheng, and Jiachen Hou. "Online expansion: is it another kind of strategic manufacturer response to a dominant retailer?" 2016. http://hdl.handle.net/10454/14046.

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Yes<br>The issues of channel conflict and channel power have received widespread research attention, including Geylani et al.’s (2007) work on channel relations in an asymmetric retail setting. Specifically, these authors suggest that a manufacturer can respond to a dominant retailer’s pricing pressure by raising the wholesale price for a weak retailer over that for the dominant retailer while transferring demand to the weak retailer channel via cooperative advertising. But, is online expansion another kind of strategic manufacturer’s optimal response to a dominant retailer? In this paper, we

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Yu, Kou-Chaing, and 于國江. "Research in Adjustment of Taiwan's Online Game Strategy in Responseto Changes in the Industry." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/qtx3jv.

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碩士<br>輔仁大學<br>國際創業與經營管理學程碩士在職專班<br>102<br>In recent years, game industry environment changes rapidly; about how to respond consumption habit changed of players, improvement of game equipment every day, and development of internet, game companies make a strategic adjustment timely or even earlier, that is important for long-term stable operation of game companies. Game industry from the early single user game, monthly fee Online game, free Online game, and Next-generation game console, along with the popularity of smart phones and social networking appear, the game industry is facing big change

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Penington, Tracey. "A non-linear model and framework for implementing transformative change." Thesis, 2022. https://vuir.vu.edu.au/43681/.

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To survive and thrive in today’s business environment requires the ability to implement transformative change to meet market demands. However, the hidden and often mystical nature of implementing transformative change has scholars referring to it as a ‘black box’, with others highlighting the constant and significant failure rate at this stage, often pointing to the inability of linear methods to manage the environmental context. The aim of this study is to explore the process of implementing transformative change in today’s business environment. A conceptual framework guides the study to exp

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Silva, Clara Fernandes da. "How to define a communication strategy for a micro-company : the case of Family First." Master's thesis, 2020. http://hdl.handle.net/10400.14/31308.

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This dissertation was developed as a consulting project for Family First and its main purpose was to define the company’s communication strategy, both online and offline. This study not only presents a corporate component for the company by providing specific recommendations to implement its communication strategy, but also an academic component by helping to recommend and apply in practice a communication strategy for microenterprises in general. In order to develop recommendations both for Family First and for microenterprises, this dissertation encompassed the literature review, a be

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Pino, Ana Raquel Monteiro. "The homebanking trends : which strategic path should Retail Banks pursue?" Master's thesis, 2014. http://hdl.handle.net/10400.14/17387.

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One of the greatest commercial innovations developed by Retail Banks was the homebanking service. This dissertation aims at assessing the current evolution stage of the Portuguese homebanking market, as well as finding gaps vs. users’ needs/ preferences, thus projecting future trends. To do so, it was performed a national benchmark, for both the B2C and B2B segments, focused on two key pillars: image/communication, and functionalities. Further, it was conducted a survey for the both segments, to perceive what users know, use, value and would like to have in their homebankings. Based on

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Paulo, João Eduardo Seixas Carlos da Silva. "A importância das pesquisas online na segmentação estratégica de um destino: o caso Madeira." Master's thesis, 2019. http://hdl.handle.net/10071/23101.

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Atualmente, o turismo é um sector que se destaca dos demais e que contribui expressivamente para a sociedade e economia de um país. Portugal é, cada vez mais, um destino na mente dos turistas de todo o mundo, apresentando-se como um dos players mais competitivos no contexto internacional, alavancado pelas diferentes ofertas que o país proporciona aos turistas. Nos últimos anos, com a massificação do turismo e facilidade em chegar a potenciais turistas, registou-se um novo fenómeno um pouco por todo o mundo. Localidades, cidades e regiões romperam com estratégias antigas e avançaram para

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Salsinha, Ana Margarida dos Anjos. "Critical success factors of communication strategy: project for Forall Phones." Master's thesis, 2020. http://hdl.handle.net/10071/21809.

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Positioning a business in the market has become a hefty challenge due to the exponential evolution of technology since it enabled the birth of new ways of transmitting and receiving information. In this project, critical factors of communication within the refurbished technology market were identified. Furthermore, the main objective was to develop a strategy, formed by a set of practices and actions, aiming to ensure the sustainability of Forall Phones' competitive advantage in this market. Initially, a literature review was carried out, enabling the formulation of a conceptual framewor

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