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Artykuły w czasopismach na temat „Online channel strategy”

Autor: Grafiati

Data publikacji: 3 czerwca 2025

Data aktualizacji: 31 lipca 2025

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1

Beritelli, Pietro, and Roland Schegg. "Maximizing online bookings through a multi-channel-strategy." International Journal of Contemporary Hospitality Management 28, no. 1 (2016): 68–88. http://dx.doi.org/10.1108/ijchm-07-2014-0326.

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Purpose Hotel managers are being challenged by the increasing multitude of distribution and sales channels. Online travel agencies (OTAs) in particular generate a great deal of uncertainty: Which are the best ones? Which ones offer the best conditions? How many channels are optimal for my hotel? How can I evaluate costs versus benefits? These and other questions concerning the optimal online distribution channel strategy have produced different reactions in practice. The aim of this paper is to challenge the need for an over-optimization of channel strategy by proposing that the consumer, at t

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Huang, Fang, Yi Pan, Zhi Zhao, Han Song, and Yuying Liu. "Manufacturer Channel-Selection Strategy Considering Information Sharing Under Uncertain Demand." Systems 13, no. 2 (2025): 108. https://doi.org/10.3390/systems13020108.

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Taking into account retailers’ resistance and operational costs, manufacturer enterprises are facing the optimal decision-making problem of whether and what kind of direct sales channels to open. Meanwhile, against the backdrop of asymmetric demand information, how does retailers’ information sharing affect manufacturers’ channel selection? Based on this, this study considers three types of sales channels for manufacturers in the context of asymmetric demand information: a traditional channel, online direct sales channel, and subsidiary direct sales channel. Six supply chain game models are es

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3

Changhui, Cao, and Zhang Lingzhen. "A Study of BOPS Cooperation Strategy of Online and Dual-Channel Retailers Considering Consumers' Heterogeneous Buying Behavior." Journal of Business and Marketing 2, no. 1 (2025): 154–59. https://doi.org/10.62517/jbm.202509121.

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For the BOPS cooperation strategies of online and dual-channel retailers, the game model is constructed under three scenarios of online retailers' online-only sales, opening offline channels, and cooperating with dual-channel retailers, and the optimal scope of BOPS cooperation among retailers is analyzed. The study shows that online and dual-channel retailers have incentives to implement BOPS cooperation when the product waiting cost is small; when the product waiting cost is large, online retailers should choose dual-channel sales online and offline.

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4

Dutot, Vincent. "Impact of Cross-Channel Strategy on Brand's Commitment." International Journal of Technology and Human Interaction 12, no. 4 (2016): 65–81. http://dx.doi.org/10.4018/ijthi.2016100105.

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The luxury sector as a whole is experiencing a delay in digitalization, both in store and online, while customers are more and more attracted by digital experiences. Strategies such as driving online customers into shops, or using the web to complete store information are increasing and integrated in what we call cross-channel strategies. This research aims to understand the determinants and impacts of cross-channel experience on brand's attachment, in an affordable luxury context. Based on a qualitative analysis (individual interviews with customers and experts) carried by the case of the bra

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5

Zhang, Rong, Jackson Jinhong Mi, and Bin Liu. "Pricing Decisions of Competing Tobacco Enterprises with Online Channel." Discrete Dynamics in Nature and Society 2015 (2015): 1–8. http://dx.doi.org/10.1155/2015/424181.

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According to the new measurement of launching online distribution channels of tobacco enterprises in China, this paper investigates the tobacco firm’s pricing decisions on the supply chain which consists of two manufacturers and one retailer under three dual-channel structures. Three dual-channel structures include no online channel, only one online channel by one manufacture, and two online channels by two manufacturers. We apply the Stackelberg game to analyze the equilibrium pricing strategies under different structures and try to explore the necessity and advantages of launching online sal

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6

Mou, Zongyu, Kaixin Ding, Yaping Fu, and Hao Sun. "Supplier Encroachment Channel Selection on an Online Retail Platform." Systems 13, no. 1 (2025): 66. https://doi.org/10.3390/systems13010066.

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Online retail platforms offer encroachment opportunities for suppliers to directly sell products to consumers on the online market. However, how to select appropriate encroachment channels poses a significant challenge for suppliers. To solve this problem, we take one supplier selling products through an indirect reselling channel on a third-party online retail platform (TORP) as the base model, and further consider that the supplier can choose TORP agency selling, the owned channel, or both to encroach onto the online market. We hereby establish game-theoretical models to analyze the optimal

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7

Zhang, Rong, Jiatong Li, Zongsheng Huang, and Bin Liu. "Return Strategies and Online Product Customization in a Dual-Channel Supply Chain." Sustainability 11, no. 12 (2019): 3482. http://dx.doi.org/10.3390/su11123482.

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This paper investigates in a dual-channel supply chain which return strategy is better for the manufacturer that considers the consumers’ utility. We find that a manufacturer prefers offering a Money-Back Guarantee (MBG) as long as the net salvage value of the returned product is positive in a channel. However, the return strategy of the retailer is more affected by the return policy of another channel than the net salvage value. In order to reduce online returns, we propose the online product customization channel, and then, we examine the choice of return policy and the manufacturer’s channe

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8

Hu, Qifan, Qianyun Xu, and Bing Xu. "Introducing of Online Channel and Management Strategy for Green Agri-food Supply Chain based on Pick-Your-Own Operations." International Journal of Environmental Research and Public Health 16, no. 11 (2019): 1990. http://dx.doi.org/10.3390/ijerph16111990.

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The popularity of e-commerce has impacted traditional retail business. Farmer cooperatives running green agri-food pick-your-own (PYO) farms are facing the choice of whether or not to adopt online channels. PYO operation refers to consumers picking and purchasing the agri-food growing on a farm, and due to it being environmentally-friendly, healthy, and popular, it has been widely adopted by many farm cooperatives. This paper aims to discuss the practicality of introducing online channels to already established PYO farms in the green agri-food supply chain (GASC), who can personally take charg

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9

Hu, Y. S., L. H. Zeng, Z. L. Huang, and Q. Cheng. "Optimal channel decision of retailers in the dual-channel supply chain considering consumer preference for delivery lead time." Advances in Production Engineering & Management 15, no. 4 (2020): 453–66. http://dx.doi.org/10.14743/apem2020.4.378.

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Facing competition from manufacturers' online direct channels, how retailers make sales channel decisions to increase consumer stickiness has become the core concern of the industry and academia. Empirical research showed that delivery lead time is a key factor that affects consumers' preference for online channels. To analyze the impact of consumer delivery time preference on channel selection and pricing strategy of retailers, consumer delivery lead time preference function was improved from a linear function to an exponential function and consumer demand under the mixed dual-channel supply

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10

Zhang, Weidong, Xueqing Huang, and Fuqiang Wang. "A Dual-Channel Strategy for Online Recovery Platforms to Increase Recovery Quantity and Profits." Sustainability 15, no. 8 (2023): 6619. http://dx.doi.org/10.3390/su15086619.

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With the rapid development of information technology and communication technology, several online recovery platforms have introduced offline channels to encourage customers to participate in product acquisition and improve profits. Motivated by this reverse supply chain practice, we develop a game theory model under three scenarios (single offline channel, single online channel, and dual-channel structures) to assess the effect of a newly added offline channel for online recovery platforms and explore the factors that have significant impacts on the dual-channel strategy for recovery platforms

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11

Xie, Guosheng, and Li Zhang. "Pricing Decision and Cancellation Strategy Selection of ''Hotel+Online Platform''." Scientific Journal of Economics and Management Research 6, no. 8 (2024): 1–8. http://dx.doi.org/10.54691/58p8ey91.

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Based on the consumer's cancellation behavior, a “Hotel + online platform” dual-channel supply chain model consisting of a single hotel and a single online platform is constructed, based on the theory of consumer utility, this paper constructs the demand for rooms in the supply chain, and analyzes the profit of the hotel side, room pricing and cancellation strategy under the competition-cooperation relationship by using the Stackelberg game model. The research shows that in the hotel's dual-channel supply chain, the selection of unsubscribing strategy for official direct sales channels and onl

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12

Xu, Zhi Ping. "Research on the Multi-Channel Collaborative Strategy in E-Commerce Environment." Applied Mechanics and Materials 644-650 (September 2014): 5725–29. http://dx.doi.org/10.4028/www.scientific.net/amm.644-650.5725.

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Meet diverse customer needs and improve the competitiveness of enterprises is the ultimate goal of multi-channel sales, in order to achieve the maximization of corporate interests. However, the dilution effect of the inevitable conflict, and between the various channels of multi-channel sales. In this paper, a multi-channel synergy hot issues a study to analyze the factors influencing multi-channel coordination in order to achieve the traditional retail channel and E-commerce channels for the sharing of resources and complementary advantages for the idea to build a collaborative online and off

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13

Zhang, Peng, Bei Xia, and Victor Shi. "The Dual-Channel Retailer’s Channel Synergy Strategy Decision." Journal of Theoretical and Applied Electronic Commerce Research 16, no. 7 (2021): 3184–201. http://dx.doi.org/10.3390/jtaer16070173.

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The main research question asked in this paper is whether and when a dual-channel retailer (retailer in short) should adopt the “buy online and pick up in store” (BOPS) strategy. To answer this question, we first derive the optimal price decision using the non-BOPS and BOPS strategies. Subsequently, we compare the performance of retailers under non-BOPS and BOPS scenarios. Our main findings are that under the monopoly scenario, retailers may not always benefit from the BOPS strategy. Retailers will benefit only if the offline operational costs are low and the degree of customer acceptance of t

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14

Rong, Zhe, Qian Wang, and Ji Wu. "Online channel expansion strategy: An empirical investigation." Information & Management 58, no. 7 (2021): 103523. http://dx.doi.org/10.1016/j.im.2021.103523.

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15

Yi, Shiming, Liying Yu, and Ziyuan Zhang. "Research on Pricing Strategy of Dual-Channel Supply Chain Based on Customer Value and Value-Added Service." Mathematics 9, no. 1 (2020): 11. http://dx.doi.org/10.3390/math9010011.

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Considering customer value and value-added services provided by the online retail platform, this paper studies the differential pricing of a dual-channel supply chain consisting of one manufacturer and one online retail platform. Taking customer value into account in the dual-channel supply chain, this paper constructs separate and unified pricing of the direct sales channel and online retail platform’s distribution channel, and discusses each pricing model under a decentralized decision scenario and centralized decision scenario respectively. The results show that the total profit of a supply

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16

Zhang, Qi, Huaxin Liu, and Zigong Cai. "Hybrid channel structure and product quality distribution strategy for online retail platform." PLOS ONE 18, no. 5 (2023): e0285860. http://dx.doi.org/10.1371/journal.pone.0285860.

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Currently, platforms (such as Amazon.com and JD.com) are gradually transitioning from pure resellers to platforms providing hybrid channel structures. In a hybrid channel, the reselling channel and the agency channel on the platform are simultaneously used. Therefore, according to the agent who sells through the agency channel (manufacturer or third-party retailer), two kinds of hybrid channel structurers can be selected by the platform. At the same time, due to the intense competition caused by the hybrid channel structure, platforms take the initiative to implement the product quality distri

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17

Zha, Xiaoyu, Zhi Yang, Bo Hou, and Feng Zhang. "Towards Zero-Carbon Cities: Optimal Sales Strategies of Green Building Materials Considering Consumer Purchasing Behaviors." Buildings 15, no. 11 (2025): 1813. https://doi.org/10.3390/buildings15111813.

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The adoption of green building materials (GBMs) has become increasingly important in reducing carbon emissions and realizing zero-carbon cities. Although some scholars have investigated the decision-making of GBMs adoption in markets, they mainly focused on the impact factors of GBMs adoption without considering consumers’ multi-channel purchasing behavior. Thus motivated, this paper aims to develop a theoretical game model incorporating consumers’ multi-channel purchasing behavior and study the optimal sales strategies of GBMs manufacturers and retailers in markets for promoting GBMs adoption

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18

Xu, Guangye, and Hanguang Qiu. "Pricing and Distribution Strategies in a Dual-Channel Supply Chain." International Journal of Information Systems and Supply Chain Management 13, no. 3 (2020): 23–37. http://dx.doi.org/10.4018/ijisscm.2020070102.

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Internet has revolutionized distribution channels. Online orders are forwarded to the brick-and-mortar store to make the fulfillment, which is a new distribution strategy in a dual-channel supply chain. However, there is little research on the value of using such distribution strategy in dual-channel setting. To fill this gap, this article considers a manufacturer marketing a product through a dual-channel supply chain, comprised of an online channel and an offline retail channel. We develop a game theory model to investigate the pricing decisions and the distribution strategies, as well as to

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19

Cao, Duanyang, Xumei Zhang, Lingli Yang, and Jian Xiao. "Dynamic cooperative advertising strategy in OAO supply chain with customer return." RAIRO - Operations Research 54, no. 5 (2020): 1537–53. http://dx.doi.org/10.1051/ro/2019067.

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Nowadays many manufacturers are increasingly adopting their own online direct channel and the offline retail channel to sell their products as the quick development of e-commerce and third party logistics. To gain more and more market share, the manufacturer and the retailer implement unconditional return strategy, which does not affect secondary sales. We build a differential game model for the optimal advertising and the optimal advertising cost sharing proportion for centralized and decentralized OAO (Online and Offline) supply chain considering customer returns rates. We further analyze ho

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20

Duan, Qi, and Chengcheng Li. "Research on Dual-Channel Supply Chain Promotion Strategy." International Journal of Information Systems and Supply Chain Management 14, no. 3 (2021): 79–106. http://dx.doi.org/10.4018/ijisscm.2021070105.

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The establishment of online direct sales channels influences the selection of pricing strategies and promotion information disclosure strategies of manufacturers and retailers. Considering the consideration of consumer preference, this paper studies the influence of different promotion information disclosure modes on the promotion effect and the income of supply chain members in the dual-channel supply chain with direct online channels. Based on hoteling model, the authors establish a model on market demand of the two channels and analyze the pricing and disclosure strategies of manufacturers

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21

Mulyana, Ig Jaka, Ivan Gunawan, Dian Trihastuti, Yehezkiel Prakoso Putra Yunen, and Dwi Agustin Nuriani Sirodj. "ONLINE PRICING FOR SMALL MEDIUM ENTERPRISES’ PRODUCTS IN THE EX-LOCALIZATION OF DOLLY SURABAYA." J@ti Undip: Jurnal Teknik Industri 16, no. 3 (2021): 169–76. http://dx.doi.org/10.14710/jati.16.3.169-176.

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Numerous Small and Medium Enterprises (SMEs) do not have a basic method in pricing decisions. Many times, this decision comes up based on an intuitive probe instead of a detailed analysis. This could lead to marketing problems, which may result in disruptions of financial liquidity. This also applies to SMEs wishing to sell products through the online channel. They need a proper pricing strategy, considering its different marketing strategies. Sales made through both offline channels (conventional stores) and online channels are known as Dual-Channel Supply Chain (DCSC). It is argued that the

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22

Hu, Xiaojian, Shuai Feng, Jiqiong Liu, Aifeng Yang, Guanxiong Wang, and Hui Xu. "Return Mode Selection and Pricing Strategy for a Dual-Channel Retailer." Discrete Dynamics in Nature and Society 2020 (August 1, 2020): 1–20. http://dx.doi.org/10.1155/2020/5261486.

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With the rapid development of e-commerce and the economy, an increasing number of retailers are adopting a dual-channel retail strategy (DCRS), which allows customers to return unsatisfactory products, provided that their complaints are reasonable, and receive a full refund. This paper studies the pricing strategies of an integrated dual-channel retailer (DCR) when it provides return policies to customers, including original channel return, fixed cross-channel return, and relaxed cross-channel return. The relationship between the DCR’s system performance and channel pricing is impacted by cust

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23

Shi, Yuan, Luying Zhou, Ting Qu, and Qian Qi. "Introducing the marketplace or not? Risk analysis of channel strategy for online retailers." Industrial Management & Data Systems 120, no. 2 (2019): 366–87. http://dx.doi.org/10.1108/imds-03-2019-0183.

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Purpose The purpose of this paper is to help online retailers who have an existing reselling channel to figure out the risk of introducing an additional marketplace channel and identify the introduction threshold with an overall consideration to the fulfilment cost and services. Design/methodology/approach In order to evaluate the risk of the marketplace channel strategy, this paper develops a Retailer–Stackelberg pricing model. Products are divided into two categories according to different fulfilment cost–value ratio to get a more targeted strategy. Findings The results show that the strateg

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Luo, Xiaomeng, Ling Ge, Liwen Chen, and Jianbin Li. "Online Channels and Store Brands: Strategic Interactions." Journal of the Association for Information Systems 22, no. 2 (2021): 512–43. http://dx.doi.org/10.17705/1jais.00670.

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This study examines the strategic interactions between the online channel strategies of a national brand manufacturer and the store brand strategies of a retailer. We develop a game-theoretical model in which a manufacturer makes channel choices, a retailer selects product lines, and both need to take the other’s strategy into consideration. We compare the results with cases where no interactions are involved to explicate how the manufacturer’s online channel choice affects the retailer’s store brand strategy, and vice versa. The results suggest that the retailer executes a more defensive stra

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25

Liu, Yejun. "A study of return strategy under Omni-Channel retail based on Stackelberg game." SHS Web of Conferences 215 (2025): 01002. https://doi.org/10.1051/shsconf/202521501002.

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In practice more and more retailers began to allow consumers to order online and pick up in store (BOPS), this paper focuses on the BOPS omni-channel model under the return strategy selection problem of the research, considering the product matching rate, online return processing costs, cross-channel return probability and other factors. Constructing Stackelberg game models by using the consumer utility function which is used for analyzing the consumers' choices for different channels and constructing the demand function of each channel and the profit function of retailers and manufacturers. B

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26

Chong, Ching Ying, and Zhongqi Song. "Analyzing Proyas Online Competition Strategy on Douyin." Advances in Economics, Management and Political Sciences 29, no. 1 (2023): 88–91. http://dx.doi.org/10.54254/2754-1169/29/20231355.

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With the rapid advancement of science and technology and the increasing popularity of the Internet, traditional offline sales have failed to satisfy the needs of consumers. This trend has caused concern and competitiveness in the cosmetics industry. In the second and third-tier markets, Proya is a fast-growing brand that has undergone three stages of development: establishing the brand, exploring external expansion, and strategic upgrading. To cope with fierce market competition, Proya needs to seize the Internet development trend, strengthen brand building, transform and upgrade from a channe

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Zhou, Chuiri. "Pricing Model for Dual Sales Channel with Promotion Effect Consideration." Mathematical Problems in Engineering 2016 (2016): 1–20. http://dx.doi.org/10.1155/2016/1804031.

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We focus on the pricing strategy of a dual sales channel member when his/her online retailer faces an upcoming overloaded express delivery service due to the sales peak of online shopping, especially referring to the occurring affairs in China. We characterize the pricing problem of the dual selling channel system as a two-period game. When the price discount is only provided by the online seller, we find that the prices of the traditional channel and the online channel in the two periods are higher while the overloaded degree of express delivery is lower and the overloaded delivery services c

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Chauhan, Ruchi, Varun Kumar, Tapas Kumar Jana, and Arunava Majumder. "A Modified Customization Strategy in a Dual-Channel Supply Chain Model with Price-Sensitive Stochastic Demand and Distribution-Free Approach." Mathematical Problems in Engineering 2021 (September 22, 2021): 1–25. http://dx.doi.org/10.1155/2021/5549882.

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With the advancement of technology, many companies provide customization facilities to customers. This facility provides a vast variety to customers which enhances the level of customer satisfaction. This approach helps various technologically advanced companies to increase their profit. In this paper, a dual-channel supply chain model is developed with the aforementioned customization strategy with the target of increasing the profit of the firm. In dual-channel, the core or standard product is provided to the customer through a traditional retail channel, whereas the customized product is ma

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Cao, Zong-Hong, and Zheng-Qun Cai. "Channel Selection Strategy for a Retailer with Finance Constraint in a Supply Chain Based on Complex Network Theory." Complexity 2020 (July 9, 2020): 1–10. http://dx.doi.org/10.1155/2020/6231427.

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This paper establishes a two-echelon supply chain consisting of one manufacturer and one retailer. We consider the retailer buys a product from the manufacturer and sells it to consumers through a store channel and an online channel. The retailer needs to bear a fixed investment cost to running its store/online channel. We discuss the impact of the fixed investment cost, the operating cost for the product, and substitutive factor between the two channels on the optimal strategy for the retailer using complex network theory. The result shows that the ratio of net surplus and the ratio of the op

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Wu, Ing-Long, and Shwu-Ming Wu. "A strategy-based model for implementing channel integration in e-commerce." Internet Research 25, no. 2 (2015): 239–61. http://dx.doi.org/10.1108/intr-10-2013-0212.

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Purpose – The key to success in the internet business lies in how you carry out the integration between virtual and physical channels. The purpose of this paper is to aim at defining the solution to the integration. Design/methodology/approach – Channel coordination is grounded on a new governance of integration strategy which bridges the channels. This study proposes a novel research model with three stages: first, click-and-brick strategies; second, channel coordination for three purchase stages; and third, synergy realizations. A survey was conducted for collecting empirical data. PLS was u

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Zhang, Li, and Guosheng Xie. "Pricing Decision and Cancellation Strategy Selection of ‘Hotel+OTA’ Based on Customer Cancellation Behavior." Advances in Economics and Management Research 7, no. 1 (2023): 76. http://dx.doi.org/10.56028/aemr.7.1.76.2023.

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This paper is based on customer cancellation behavior and combines the Hotelling model framework to construct the demand for hotel direct sales channels and online travel agency (OTA) online channels. Then, the Stackelberg game model is used to analyze the optimal pricing problem between hotels and OTA with competitive relationships, and the optimal cancellation strategy for hotel direct channel is analyzed. We demonstrate that the hotel’s most profitable cancellation strategy depend on the loss cost of customer cancellation to the hotel，the cost of channel transfer for customers, and the OTA’

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Yang, Yang, and Jin-Hoo Kim. "An Exploration of the Contingency Influence on Chinese Customers’ Selection of Online Hotel Reservation Channels." SAGE Open 12, no. 3 (2022): 215824402211204. http://dx.doi.org/10.1177/21582440221120407.

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Hotel companies have tried to sell rooms through their direct online reservation channels, but consumers still purchase a substantial number of rooms through indirect channels operated by online travel agencies (OTAs). This study explores when and under what circumstances consumers choose either a hotel channel or an OTA channel drawing on the theoretical frameworks of tourist information search strategy. Results reveal that travelers who book the hotels for business purposes, who have visited the destination before, and who are more familiar with the destinations and hotels seem to be more li

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Eckert, Christine. "Different Channel – Different Price? INVESTIGATING THE PRACTICE OF MULTI-CHANNEL PRICE DIFFERENTIATION." GfK Marketing Intelligence Review 3, no. 2 (2011): 50–53. http://dx.doi.org/10.2478/gfkmir-2014-0048.

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Abstract Price differentiation has long been recognized as a strategy that companies can use to increase profits when consumers’ tastes and valuations of a good price vary. Companies engaging in price differentiation have the opportunity to increase profits considerably compared to those which use a uniform pricing strategy. Accordingly, it should be beneficial for companies to exploit the possibility of charging different prices in online and offline channels as they offer different shopping benefits and are differently valued by consumers. nevertheless, it can be observed that some multi-cha

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Wang, Ruiping, Zhenkai Lou, and Xuming Lou. "Manufacturer’s Channel Strategy and Demand Information Sharing in a Retailer-Led Green Supply Chain." Sustainability 16, no. 14 (2024): 6207. http://dx.doi.org/10.3390/su16146207.

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In the rapidly evolving landscape of e-commerce, companies are increasingly focusing on their channel strategies to gain sustainable development. However, asymmetric demand information poses challenges to these decisions. This paper explores the interplay between a retailer’s information sharing strategy and a manufacturer’s channel strategy in a retailer-led green supply chain, where the manufacturer may establish an online channel to sell its green products directly. The dominant retailer has private demand information about the market and decides whether to share private information with th

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Nikulina, Yu V., and Galina N. Chernukhina. "Multi-channel sales strategy as a competitive advantage in wholesale trade." Journal of Modern Competition 14, no. 80 (2020): 40–53. http://dx.doi.org/10.37791/1993-7598-2020-14-4-40-53.

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Relevance. The multi-channel sales strategy involves the simultaneous use of different sales channels by the trading company. This can be wholesale and retail sales, for example, online stores and regular offline stores located in shopping centers and pavilions. The use of multichannel requires the restructuring of the it infrastructure of the wholesale trade enterprise, which implements the processes of various sales channels in a single it environment. Due to the existence of a sales system at the enterprise, and not separate sales channels, a synergistic effect is achieved, which provides t

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Yan, Ke, Shuai Liu, Min Zuo, Jiamin Zheng, and Yadong Xu. "Dual-Channel Supply Chain Pricing Decisions under Discounted Advertising Value." Systems 10, no. 3 (2022): 76. http://dx.doi.org/10.3390/systems10030076.

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Retailers advertise on different sales channels. When consumers buy online, the effectiveness of advertising is discounted because they cannot feel the product. Observing this phenomenon, this paper studies the advertising strategy of a dual-channel retailer. In this paper, we build stylized game models for the retailer’s price and advertising levels on online and offline channels, respectively. Our contribution is to provide prescriptions for how dual-channel retailers make price and advertise decisions and determine which channel is more profitable for retailers. We find that advertising dis

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Madsen, Christian Østergaard, and Pernille Kræmmergaard. "How to Succeed with Multichannel Management." International Journal of Public Administration in the Digital Age 3, no. 4 (2016): 94–110. http://dx.doi.org/10.4018/ijpada.2016100107.

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Citizens' use of e-government channels is considered key to achieving savings from the digitization of the public sector. Channel choice studies have found that citizens use multiple channels in a service encounter and e-government channels supplement, rather than replace traditional channels. This interplay between traditional and e-government channels remains to be explained. There is also a lack of empirical knowledge of how government organizations can apply findings from user studies and migrate citizens online while simultaneously reducing traffic through traditional channels. Therefore

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Liu, Zhiheng, Xiangcheng Cui, and Yuanyuan Ji. "Balancing E-Commerce Platform and Manufacturer Goals in Sustainable Supply Chains: The Impact of Eco-Friendly Private Labels." Systems 13, no. 1 (2025): 36. https://doi.org/10.3390/systems13010036.

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This paper analyzes how consumer preferences for eco-friendly private labels affect platform selling formats and manufacturer channel strategies. We construct a game-theoretic model that encompasses both an e-commerce platform and a manufacturer. In this model, the platform chooses its selling format—either wholesale or agency—while the manufacturer determines whether to launch an online direct channel. Our analysis takes into account consumer preferences for both product brands and sales channels. We compare and analyze the equilibrium outcomes across four different scenarios, leading to the

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Hu, Yusheng, Wensi Zhang, Liying Zhang, and Xiao Lei. "Dual-Channel Dynamic Pricing in the Presence of Low-Carbon Preference." Discrete Dynamics in Nature and Society 2022 (November 9, 2022): 1–8. http://dx.doi.org/10.1155/2022/3881268.

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This paper investigates the dynamic pricing strategy for perishable products sold through online and offline channels with the consideration of consumers’ low-carbon preferences. The MNL stochastic utility model is used to describe the purchasing decisions of consumers with different low-carbon preferences. On this basis, we establish a dual-channel dynamic pricing model for perishable products to maximize the firm’s expected revenue by using the dynamic programming method. We also study the influence of consumers’ low-carbon preferences on optimal prices. The conclusions show that the low-car

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Luo, Siqin, and Beibei Liu. "Analysis of Coordination Mode of Dual-channel Experience Service Based on Product Experience." International Journal of Accounting and Financial Reporting 13, no. 1 (2023): 27. http://dx.doi.org/10.5296/ijafr.v13i1.21586.

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From the perspective of product experience, product pricing and service strategy models of online sales channels and offline sales channels are established to analyze the influence of product experience and consumer free-riding behavior on the product experience and service level of online sales channels and offline sales channels. Then it analyzes the decision-making of centralized decision-making mode and decentralized decision-making mode of offline and offline dual-channel experience service. The results show that when the product experience coefficient is low, that is, the more consumers

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Pangalila, Monica Merly. "Analisis Brand Activation Habbie Aromatic Dalam Pengembangan Brand Strategy (Penggunaan Model PESO di Media Online) online)." Jurnal Humanitaria Jurnal Ilmu Sosial dan Humaniora 3, no. 1 (2024): 1–32. https://doi.org/10.14421/hum.v3i1.3202.

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Brand activation dalam pengembangan brand strategy Habbie Aromatic perlu melakukan treatment yang berbeda dengan apa yang dilakukan kompetitornya termasuk Touch point / interaksi dengan pelanggan. Melalui brand activation yang sudah dilakukan Habbie sebelumnya mencakup online dan offline, peneliti menemukan model baru dari brand activation PESO yang dapat mencapai reputasi yang baik dengan meningkatkan credibility, trust, thought leadership dan authority. Hal itu dapat tercapai jika rangkaian brand activation PESO dilakukan. Perusahaan/Brand baru dalam pengembangan brand memerlukan strategy ac

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Li, Wei, Yan-Peng He, and Shu-Gang Ma. "Channel Management for Digital Products in the Two-sided Market with Network Externality Effects." Discrete Dynamics in Nature and Society 2023 (June 28, 2023): 1–10. http://dx.doi.org/10.1155/2023/3461050.

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Channel selection is a critical trade-off for digital products firms whose products are characterized by network externality. This work develops the models of consumers’ utility impacted by the network externality for two channel strategies of the digital product firms in the two-sided market: direct channel strategy and platform channel strategy. Deriving from the consumers’ utility, the optimization models of the two channel strategies are presented. The optimization models are solved through the Lagrangian method, and the comparative statics analysis is conducted to investigate the effect o

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Araya, Uengpaiboonkit, Boontum Vanarat, and Thammabut Alissara. "The Efficiency of Marketing Channels of Coffee To you Café Of Rajamangala University of Technology Isan." International Journal of Arts and Social Science 4, no. 3 (2023): 126–29. https://doi.org/10.5281/zenodo.7740535.

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This research aim to study of the effectiveness of offline marketing channels and online marketing channels. To compare the effectiveness of marketing channels in order to be able to meet the needs of the target customer according to what the customer wants. By offline marketing channels has used a marketing channel (7P) as a strategy to test its performance. As for online marketing channels has led the way of entertainment, interaction, popularity and specificity. According to the research results, it was found that online marketing channels and online marketing channels it is effective at a

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Huang, Xin, and Shujun Guo. "Pricing and Assortment Decision of Competitive Omnichannel Selling Strategy: Considering Online Return Cost." Mathematical Problems in Engineering 2022 (October 19, 2022): 1–16. http://dx.doi.org/10.1155/2022/9145983.

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In the age of new retailing, consumers are discovering brands in new ways and seeking new conveniences to guide their purchasing decisions. Increasingly, retailers are offering consumers a cohesive and comprehensive experience across digital and physical touchpoints by integrating online and offline channels. This study considers a competitive market structure with two retailers selling four products via both online and offline channels. The retailers act as the decision maker of both the product assortment strategy and pricing strategy. Consumers are heterogenous in their horizontal fitness r

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Xu, Lang, Jia Shi, and Jihong Chen. "Effect of Capital Constraint in a Dual-Channel Supply Chain." Complexity 2020 (November 3, 2020): 1–14. http://dx.doi.org/10.1155/2020/1585270.

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Capital constraint is a significant factor that mainly restricts the development of small- and medium-sized enterprises. This paper explores the channel strategy and pricing decision in a dual-channel supply chain, which consists of one supplier and one retailer. Adequate and inadequate capital constraints for the supplier are distinguished by determining whether open the retail channel to sell. The observations offer managerial insights into supply chain member. First, the results indicate that the capital constraint is a key factor affecting channel strategies and pricing decisions. With the

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Fauzianin, Qoyyum, Erwan Sudiwijaya, and Aly Aulia. "Setia Farm's Creative Strategy Through a Story Telling Approach." Symposium of Literature, Culture, and Communication (SYLECTION) 2022 1, no. 1 (2022): 183. http://dx.doi.org/10.12928/sylection.v1i1.11335.

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Purpose. The demand for beef in Indonesia continues to increase. In 2021 it was estimated to reach nearly 700,000 tons or equivalent to 3.6 million cattle. This potential market makes the cattle market in Indonesia more crowded, especially in the digital era, making farmers more creative in marketing their cows. Setia Farm is a YouTube channel owned by a cattle farm with the most subscribers among other farm YouTube channels. This research aims to determine how Setia Farm’s creative strategy communicates cattle commodities through storytelling.Design/Methodology/Approach. The methodology in th

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Sánchez-Pérez, Manuel, Antonia Estrella-Ramón, Cristina Segovia-López, and María B. Marín-Carrillo. "Multichannel Retailing and Consumer Behaviour." International Journal of Applied Behavioral Economics 3, no. 4 (2014): 17–39. http://dx.doi.org/10.4018/ijabe.2014100102.

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This article aims to analyse and offer managerial guidance about the processes of planning, implementation and control of a multichannel strategy within the framework of Multichannel Customer Management Decision (MCMD). To achieve this objective, firstly we justify the growing adoption of a multichannel strategy by retailers and channels participants. Following MCMD framework, we analyse the consumer behaviours linked to this kind of strategy in order to deeply understand the factors which affect consumer choice decisions related to channels. Alternative channels to brick and mortar retail cha

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Sofyan, Andi Nur Isman, Yusmanizar Yusmanizar, and Andi Vita Sukmarini. "News Editorial Strategy from Social Media as Online Media." Journal La Bisecoman 5, no. 2 (2024): 151–56. http://dx.doi.org/10.37899/journallabisecoman.v5i2.1120.

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Online media continues to experience development both in terms of management to news content. This condition occurs along with the massive use of social media so that mass media often makes it one of the initial references in making a journalistic product. This research was carried out on detikcom media channel detikSulsel which also often broadcasts news of viral events from social media. The purpose of the study was to determine the strategy of detikcom detikSulsel channel in presenting viral news that references from social media so that the public avoid hoaxes. This study used descriptive

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Liu, Zheng, Qi Xu, and Kun Yang. "Optimal Independent Pricing Strategies of Dual-Channel Supply Chain Based on Risk-Aversion Attitudes." Asia-Pacific Journal of Operational Research 35, no. 02 (2018): 1840004. http://dx.doi.org/10.1142/s0217595918400043.

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Dual-channel supply chain system, channel optimization is influenced by channel attitude toward risk, in which risk is classified as general risk and interruption risk. To consider lead time may bring out supply conflicts, substitution effect of online channel and ratio of promotional cost are introduced and an independent model is developed. Based on that, the impact of interruption risk under risk-aversion attitude on both channels is further studied. Finally, it is proved how the risk attitude influences pricing and profit strategy.

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Zhang, Zehua, and Jia Peng. "Research on the Sales Strategy of Online Brand Owners Expanding to Offline Channels Based on The Online Agent Mode." Frontiers in Business, Economics and Management 7, no. 2 (2023): 210–16. http://dx.doi.org/10.54097/fbem.v7i2.4895.

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This paper studies the supply chain system composed of online brand owners based on pure network sales to offline expansion, takes the single network channel model, establishes two dual-channel structure models of offline direct selling model and offline distribution model, and compares and analyzes the influence of different channel structures on the pricing, demand and optimal profit of supply chain members. Research shows that online brands in the offline sales development strategy choice and open offline stores fixed cost and consumer channel preference, when open offline stores fixed cost

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