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Thurwanger, Michael L. "Comparative research into credibility attributed to uniformed versus non-uniformed defense sources." Virtual Press, 1996. http://liblink.bsu.edu/uhtbin/catkey/1033638.

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The U.S. Department of Defense employs both uniformed military personnel and non-uniformed civilian employees as information sources. The objectives of this study was to determine whether students, acting in the role of journalists, attributed greater credibility to uniformed or non-uniformed spokespersons and whether a difference in attribution could be measured when the topic being briefed was more specifically related to the military mission.Seventy undergraduate journalism students were randomly assigned to four groups and exposed to one of four videotaped press briefings. Two briefings an
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Peret, Trevor, and Loyd Lee Glenn. "Psychometrics of a Member Check Instrument for Credibility and Generalizability Assessments in Qualitative Research." Digital Commons @ East Tennessee State University, 2020. https://dc.etsu.edu/honors/533.

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The purpose was to evaluate the psychometric properties of an 8-item questionnaire instrument to support member checks in positivistic qualitative research. A sample of 1603 junior-level university nursing students (98.2% participation rate) a completed the questionnaire instrument which assessed how closely a written description of the lived experience of in-hospital training applied to their personal experience. The instrument had excellent psychometric properties, including high measurement reliability (α=0.94), strong concurrent validity (72.2%-77.4%), discriminant validity (p < 0.000001),
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Liao, Hongjing. "Reporting Credibility in Educational Evaluation Studies that Use Qualitative Methods: A Mixed Methods Research Synthesis." Ohio University / OhioLINK, 2015. http://rave.ohiolink.edu/etdc/view?acc_num=ohiou1426115203.

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Franklin, Pamela Mary. "Is all research created equal? institutional credibility and technical expertise in environmental policymaking at the US EPA /." Full text available online (restricted access), 2002. http://images.lib.monash.edu.au/ts/theses/Franklin.pdf.

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DeShields, Oscar Winston. "The relationship between spokesperson credibility and purchase intentions : a proposed theory and experimental evaluation." FIU Digital Commons, 1992. http://digitalcommons.fiu.edu/etd/2779.

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The purpose of this dissertation is to develop and evaluate an expanded spokesperson credibility model to address issues uncovered in Ohanian's (1991) study about linkages between spokespersons ' credibility and consumers ' purchase intentions. Based on Tajfel's social categorization theory (1981), 12 hypotheses were developed to test direct and indirect relationships between spokesperson's credibility and purchase intentions. The sample for the study consisted of 1,162 respondents 82.9% students and 17.1% nonstudents; 48.2% males and 51.4% females; 31.3% Caucasian (American); 24.5% C
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Shy, Brigette M. "Student Perceptions of Therapist Credibility Based on Attention to Religious and Spiritual Functioning at Intake." University of Akron / OhioLINK, 2012. http://rave.ohiolink.edu/etdc/view?acc_num=akron1341596870.

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Kuga, Thas Angela Marianne. "Authentically ambiguous, credibly anonymous: Perceptually reframing the personal narrative towards effective persuasion in aggressive human rights contexts." Thesis, Queensland University of Technology, 2015.

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Testing the strategies of discourse and materiality, this practice-based and practice-led research experiments with how anonymous storytelling by vulnerable communities, like that of the sexual minorities and their allies in Malaysia, can better speak to their human rights issues without further subjecting them to personal attacks and targetted persecution. The research identifies the critical role of the voice in lending authenticity and credibility to first person narratives; and contextual credibility as a form of credibility which personal stories naturally aspire to achieve with audiences
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HERZBERGER, JONATHAN D. ""Can you hear me now?" Experimental research on the efficacy of pre-crisis messages in a severe weather context." Cleveland State University / OhioLINK, 2014. http://rave.ohiolink.edu/etdc/view?acc_num=csu1408374541.

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Renton, Michelle Susan. "Influencing consumer perceptions of a social issue: an experiment on the effects of credibility of the source, message sidedness and inward/outward focus on consumer attitudes toward genetically modified foods." Thesis, University of Canterbury. Management, 2008. http://hdl.handle.net/10092/874.

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This thesis aims to increase understanding of New Zealand consumer reactions to messages promoting genetically modified food products (GMFs) and to determine how the manipulation of three persuasion variables, message sidedness, source credibility and inward vs. outward focus impact upon consumer attitudes. To achieve this aim, the study integrated two frameworks, Bredahl's, (2001) determinants of attitudes towards GMFs and Wansink and Kim's, (2001) strategies for educating consumers about GMFs, into a new model. To empirically examine the model, a web-based experiment using a 2x2x2 between
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Hernandez, Gonzalez Jose Armando. "OVD-SaaS : une architecture de microservices pour des applications industrielles d'intelligence artificielle." Electronic Thesis or Diss., université Paris-Saclay, 2025. http://www.theses.fr/2025UPASG003.

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Cette thèse aborde le problème de la reproductibilité dans la recherche scientifique du point de vue des chercheurs universitaires, des éditeurs et de l'industrie. À partir d'un examen de l'état de l'art de l'activité de ces acteurs, nous fournissons une analyse des lacunes qui comprend des aspects tels que l'évaluation et la récompense de la reproductibilité, le suivi et le contrôle des artefacts de recherche et les meilleures pratiques dans les projets de science ouverte. Nous contribuons en proposant des solutions à ces problèmes identifiés avec une méthodologie concrète qui comprend la déf
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Alom, Bartroli Montserrat. "Les stratégies d'acteurs dans les collaborations scientifiques avec le Sud : chercheurs et agences de financement dans les sciences sociales." Thesis, Sorbonne Paris Cité, 2018. http://www.theses.fr/2018USPCB235.

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Au cours des dernières décennies la recherche scientifique a été marquée par une transformation des modes de financement. Autrefois financée plutôt sur des crédits récurrents, elle est aujourd'hui financée pour l'essentiel sur projets et par des appels à projets qui ont pour conséquence une compétition accrue. De plus, un certain nombre de politiques et de pratiques conduisent à définir un nombre limité de thématiques de recherche éligibles au financement. Ces évolutions, qui vont de pair avec l'essor des collaborations scientifiques internationales, ont entraîné des changements majeurs dans l
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Williams, Larissa Catherine. "Credibility in context : addressing audiences, objectivity, and branding in contemporary news credibility research." Thesis, 2012. http://hdl.handle.net/2152/ETD-UT-2012-05-5396.

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This study employs an experimental design to test the effects of branding,presence of opinion, and gender on news credibility. A history of credibility theory in social science research is explored in order to contextualize investigation of truth and objectivity in the contemporary fragmented news landscapes. The goal is to contribute to the academic methodologies employed in the exploration of credibility in news as well as make practical suggestions to news makers. Results of the empirical methods in this thesis showed that belief in the news organization from a pretest was positively correl
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LIOU, FANG-JR, and 劉芳志. "The Research of Hearsay Rule-Based on Special Credibility Document." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/h7fkx7.

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Chang, Ming-lung, and 張明龍. "The research of information completeness and credibility in online auction environment." Thesis, 2008. http://ndltd.ncl.edu.tw/handle/xa5668.

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碩士<br>國立中山大學<br>資訊管理學系研究所<br>96<br>In this thesis, information completeness and credibility in web auction environment is the mainly question to find out. By using focus group research method, three discussions were held. In the first discussion, there were six interviewers joined, and the discussing purpose was to understand the concept of information completeness and credibility in e-commerce. In the second discussion, two sellers were invited to demonstrate and to explain how to sell in online auction. In the third discussion, eight buyers were asked to introducing themselves, and discussin
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Wan-ChingHuang and 黃琬晴. "The Research of Entrepreneur Spokesperson’s Personality and Credibility on Advertising Effectiveness." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/bm68jd.

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碩士<br>國立成功大學<br>企業管理學系碩士在職專班<br>103<br>Using the endorsement is a common form of advertising, and CEO of the enterprise is one kind of the endorsers. In this research, we will focus on the advertising effectiveness while considering the CEO endorser’s personality, credibility, consumers’ product involvement and advertising appeals. Using the endorsement is a common form of advertising, and CEO of the enterprise is one kind of the endorsers. In this research, we will focus on the advertising effectiveness while considering the CEO endorser’s personality, credibility, consumers’ product involvem
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Chung, Chang Yu, and 張裕崇. "A Research on the Relationship between Tourism Information Source and Credibility." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/59840656441225666698.

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Huang, Hong-Sii, and 黃鴻禧. "The Credibility Research of Personal Comprehensive Automobile Damage Insurance in Rate-Making Process." Thesis, 1995. http://ndltd.ncl.edu.tw/handle/37014291879769985668.

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Jen, Shu Lien, and 許連仁. "Research on the Correlation of Brand Credibility–Taking the Cosmetic Industry as an Example." Thesis, 2005. http://ndltd.ncl.edu.tw/handle/73093380555653249949.

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碩士<br>中國文化大學<br>國際企業管理研究所<br>93<br>With the establishment of high brand credibility, consumers’ perceived quality will be enhanced while their perceived risks and information search will relatively become lower. It will boost consumers’ purchasing desire and reduce the business cost. Very few positivist studies for the correlation of brand credibility have been conducted in Taiwan, however, if it proves the correlation existent, there will be the necessity for business owners to reinforce brand credibility. Targeting the cosmetic industry where competition is keen, the study investigated on
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Teng, Yu-Hsien, and 鄧雨賢. "The Effects of CSR Reports’ Assurance Providers, Assurance Levels and Industry Specialists on Credibility: An Experimental Research." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/23485862892168704592.

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碩士<br>國立臺灣大學<br>會計學研究所<br>104<br>This thesis comprises two experimental studies on the assurance of corporate social responsibility (CSR) report. The first study examines the effects on investors’ perceived credibility of CSR report of assurance providers, assurance levels, and their interaction. Adopting a 2 (auditors vs. consultants) × 2 (reasonable vs. limited assurance) between-subjects design and recruiting 88 EMBA students as a proxy for investors to conduct the experiment, the results indicate that the effect of assurance providers on the CSR report credibility is not significant. But,
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Ozuru, Yasuhiro. "Do people use memories of pause and intonation to assess the credibility of information remembered from speech /." 2003. http://wwwlib.umi.com/dissertations/gateway.

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Thesis (Ph. D.)--New School for Social Research, 2003.<br>Typescript. Includes bibliographical references (leaves 46-51). Also available in electronic format on the World Wide Web. Access restricted to users affiliated with the licensed institutions.
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CHEN, YEN-HUA, and 陳晏樺. "Research on the Influence of Instagram Community Marketing on the Credibility of Advertising Sources on Brunch Consumption Behavior." Thesis, 2019. http://ndltd.ncl.edu.tw/handle/8g9gz7.

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碩士<br>國立體育大學<br>休閒產業經營學系<br>107<br>Research on the Influence of Instagram Community Marketing on the Credibility of Advertising Sources on Brunch Consumption Behavior Abstract With the prosperity of the Internet age and smartphone outcomes, in-ternet is more and more popular in peoples daily lives. In the survey of net-work application situation more than 89% of people use community software every day. People can share their life, video, photo and whatever. In recent year, the most popular App Instagram founded in 2010. It was social software based on graphic and short films. It daily active u
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Chang, Ya-Jhu, and 張雅筑. "The Research of the Ageless Spokeswoman’s Credibility and Female Customers’ Purchase Intention- Facial Skin Care Products as the Example." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/www78w.

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碩士<br>淡江大學<br>企業管理學系碩士班<br>103<br>Nowadays, skin care products and cosmetics are ones of the indispensable product for female consumers to buy. As upgrading of the level of living, the channels of information to contact the care product for customers are diversified. Spokespersons have to win the trust of consumers by giving a trial, showing their professional knowledge and using their publicity at the same time to attract the consumers. Therefore, this study takes two examples of Taiwanese ageless spokeswomen who spoke for facial skin care products, and rounding out the top10 of ageless spoke
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Chang, Shu Jen, and 張樹人. "A Research Of Media Use Frequency, Information-Search Behaviors and Media Dependency On The Credibility Of Internet Political News." Thesis, 2007. http://ndltd.ncl.edu.tw/handle/84685576001872790711.

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Mahao, Bafokeng Bafokeng. "The influence of selected antecedents on athlete endoser credibility, attitude towards an advertisement and purchase intentions." Thesis, 2017. http://hdl.handle.net/10352/363.

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M.Tech (Marketing, Faculty of Management Sciences) Vaal University of Technology<br>Given the pervasive use of celebrity endorsements and the high costs involved in this marketing strategy, it is important for marketers to have knowledge of the right set of procedures to follow in selecting an ambassador to market their products. This study draws from the undertones of Ohanian’s (1990:46) Source attributes theory, comprising elements of the Source credibility theory as well as the Source attractiveness theory. Whereas the former (trustworthiness and expertise) influences consumer attitudes and
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Yin, Chun-Chieh, and 尹俊傑. "The Research of Athlete Endorser Credibility on Advertising Effect and Consumer Purchase Behavior Tendency: A Study on University Students in Taipei." Thesis, 2008. http://ndltd.ncl.edu.tw/handle/26215605592259091406.

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碩士<br>臺北市立教育大學<br>體育學系碩士班<br>96<br>The main purpose of this study was to explore the relationships of athlete endorser credibility, advertising effect, and consumer purchase behavior tendency on university students in Taipei. This study adopted questionnaire method, the obtained validly data was analyzed by statistical methods. The results of this study shows as follows: 1. University students in Taipei considered that the hamburger (McDonald) which endorsed by Chien-Ming Wang is fit, but the credit card (E.Sun bank) and the milk (Kuang Chuan) are not, and the breakfast (McDonald) endorsed by
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Wang, Shih-chorng, and 王士崇. "THE RESEARCH ON THE RELATIONSHIP AMONG THE MOTIVATION, PROGRAM CREDIBILITY, GRATIFICATION AND BEHAVIORAL INTENTION OF GOURMET AND TRAVEL TV PROGRAMS'' AUDIENCE." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/62370040429317571326.

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碩士<br>南華大學<br>旅遊管理學系旅遊管理碩士班<br>101<br>Since Peimei Fu’s cooking TV program in 1962, gourmet is a long lasting theme in television production. In recent years, owing to the travel boom and needs of information, gourmet program have developed quickly. After the popularity of cable TV, more and more gourmet programs have been produced. However, the quality of them is inconsistent. Are the audiences gratified by these programs? Do the audiences trust them? Can the information and contents really influence the consumer behavior of the audience? All of these questions are worthy to be explored inten
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Jen-Mo, Garry, and 洪任模. "The effectiviness of Sports'' brand endorser''s credibility on consumers'' buying decision - Case: Nike and Adidas'' basketball endorsers for research purpose." Thesis, 2006. http://ndltd.ncl.edu.tw/handle/58425670563042338581.

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碩士<br>國立中山大學<br>企業管理學系研究所<br>94<br>This research is trying to understand the relationship between spokesperson and athletic products. With the increasing competing markets, major athletic brands are focusing on marketing strategies in order to attract and obtain consumers. Among them, brand’s marketing is extremely important to sports industry. This is because the enterprise can attract consumer’s attention through its spokesperson and represent their unique characteristics to promote its products. Using spokesperson to endorse its brand is a bridge to communicate with the consumers. The
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WU, SU-MEI, and 吳素梅. "The Research of Idol Worship, Endorser’s Credibility and Brand Identity on Consumers' Purchase Intention- A Case Study of Jam Hsiao Endorsement." Thesis, 2018. http://ndltd.ncl.edu.tw/handle/jt348z.

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碩士<br>南臺科技大學<br>行銷與流通管理系<br>106<br>In response to fashion trends and the influence of media communication, beauty care products have become one of daily necessities of modern people. In recent years, there are many brands in beauty care products market, to increase the exposure rate and visibility of their own products, one of the most common marketing techniques is to use "Idol endorsement." But previous researches have rarely explored the effect of idol worship and endorser’s credibility, the relationship between idol worship and endorsement product purchase intention.Therefore, this study a
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Hui, Wu Mei, and 巫美惠. "A Research of Sports Brand Endorser’s Credibility,Brand Image and Advertising Effectiveness on Female Consumers’ Purchase Intention—A Case Study of Skechers." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/52b7e9.

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碩士<br>大葉大學<br>管理學院碩士在職專班<br>102<br>The purpose of the study was to investigate the effect of celebrity endorsement, brand image and advertising effectiveness to the purchase intension on female consumers. The target audience was over 15 ages ever went to skechers agency the feminine, with a sample size of 470 female consumers at the skechers stores. The data was collected and a statistical analysis was performed by SPSS 21.0 and AMOS 7.0. The data was analyzed through descriptive statistics, t-test, one-way ANOVA, Pearson’s correlation coefficients and structural equation modeling. The results
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Lin, Yu-Chen, and 林妤榛. "The Research of Political Involvement , Message Framing Source Credibility, Positive and negative messages , Effects of Advertising Message for Cognition on Advertising Performance." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/76429617929022121365.

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碩士<br>淡江大學<br>管理科學研究所企業經營碩士在職專班<br>99<br>This study aimed to investigate the degree of political involvement, message source credibility, message framing and message appeals the four variables to see its effect on the direct impact of advertising. Which, message source credibility could be divided into political message credibility, source credibility of the candidates themselves, credibility of prominent political figures and messages from the public information; message framing could be divided into positive and negative message; and message appeals can be divided into rational appeal and em
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Tseng, Chao-Ching, and 曾昭清. "Research on Supplier Assessment, Quality Improvement and Credibility of Subjective and Objective Scoring Schemes – Taking Taiwan\'s Passive Components as an Example." Thesis, 2019. http://ndltd.ncl.edu.tw/handle/qxrq8f.

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碩士<br>國立彰化師範大學<br>企業管理學系<br>107<br>ABSTRACT This research, using evaluation and assessment provided by appropriate suppliers, ensures the data to become more transparent and closer to reality through the assessment and evaluation process management. Even under the circumstances of having more subjective than objective observations, more information still can be distilled from original data. This study will use a passive component company as a case. In regards to the supplier evaluation method, there are nine sub-evaluation indicators. All of aforementioned indicators add up to 100% and will be
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Chih-Yuan, Huang, and 黃致淵. "The Research of the Relationship between Service Guarantee and Internet Distribution Channel and Consumer’s Purchase Intention-Considering the Moderating Effect of Corporate Credibility." Thesis, 2005. http://ndltd.ncl.edu.tw/handle/27741684830034275239.

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碩士<br>中國文化大學<br>國際企業管理研究所<br>93<br>A number of studies have investigated the effects of the service guarantee types, internet channel and the corporate credibility individually. But, little attention has given to explore the combined effect of the service guarantee types, internet channel and the corporate credibility types in the advertisement. Therefore, the purpose of this study is to investigate whether the effects of service guarantee types and internet channel with purchase intention changed under different corporate credibility. And the effects of service guarantee types and internet ch
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Nixon, Marie Ann Zillah. "Credibility and validation through syntheses of customary and contemporary knowledge : a thesis presented for the degree of Doctor of Philosophy in Maori Studies, Massey University, Wellington, New Zealand." 2007. http://hdl.handle.net/10179/1547.

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Content removed due to copyright restriction: Nixon, M. (2001). What are the potential benefits of eel consumption for Maori health? Te Taarere aa Tawhaki 1, 132-135.<br>This ground breaking doctoral thesis brings together science, history and the values derived from lore and tikanga to address a significant health issue for contemporary Maaori. The specific contribution of this research thesis is the combination of knowledge bases from two perspectives. The thesis first presents a scientific view, then a Maaori view, discovered through an interface of customary and contemporary knowledge. The
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Křížek, Martin. "Způsoby vyhodnocovnání důvěryhodnosti zpravodajských zdrojů čerstvě dospělými a zvyklosti při jejich užívání." Master's thesis, 2018. http://www.nusl.cz/ntk/nusl-372962.

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The purpose of this thesis is to investigate young people's approach to media consumption. The presumed objective of the thesis is to ascertain the method that young users apply to evaluate the credibility of news sources in the media. In the first theoretical part the thesis explains the status of the media in the information age and changes related to the field. It also discusses the need for media literacy and its possible development via media education. The chapter finishes with an overview of the most important data from recent studies concerning young people and the media. Second part c
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Bahareh, Beyk. "Enhancing usability of e-commerce platforms by utilizing the usability factors : An investigation into user preferences." Thesis, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-45717.

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Availability of internet to a wide audiences has revolutionized how business is performed. Businesses now use e-commerce to trade products and services. The growth of e-commerce has been dramatically rapid among developed countries. Therefore, the adoption of e-commerce platforms is studied in these countries. Meanwhile less attentions has been given to developing countries. Developing countries can take advantage of lessons learned in the developed countries. One of the major success factors of e-commerce platforms in developed countries is improving the usability of e-commerce platform by co
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Nejedlá, Barbora. "Sledování společenského dopadu jako prostředek ke zvýšení důvěryhodnosti neziskových organizací." Master's thesis, 2021. http://www.nusl.cz/ntk/nusl-438175.

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This diploma thesis combines the method of monitoring the social impact with the phenomenon of the credibility of non-profit organizations. According to the results of public opinion polls in the Czech Republic, confidence in non-profit organizations has been low for a long time. Lack of transparency and low awareness of the activities and principles of non- profit organizations can be reasons for distrust in non-profit organizations. This thesis aims to present a method of monitoring the impact of those who do not yet know it using a manual based on the results of action research and thus con
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Venter, Anneri. "Delinquent gangs in context : towards an ecology of meaning." Diss., 2011. http://hdl.handle.net/10500/4727.

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Gangs exist as metaphors of the societies in which they are embedded and are powerful, hence the need is great for an ecologically powerful model and a collation of a picture about gangs and gang life as described by knowledgeable individuals. With so much literature and knowledgeable individuals at hand to provide insight into the problem, the rationale for this study comes forth in the form of taking all this knowledge and insight and creating a collation of a picture of gangs as it is understood by those who study them and by those who have been confronted with them. The theoretical framew
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Lurie, Liane Natalie. "The politics of memory: the role of the children of Holocaust survivors." Diss., 2007. http://hdl.handle.net/10500/1695.

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The Holocaust represented humanities first confrontation with unparalleled destruction and evil unchecked. It continues to impact upon the lives of survivors, their children- the second generation- and generations thereafter. The study aimed to provide the second generation with a voice. Their roles within their respective family systems and the impact of the Holocaust upon them are explored. The theoretical framework is social constructionism. One-on-one in-depth interviews were conducted with three adults whose parent/s are survivors. The manner of analysis was `Hermeneutic.' The part
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