Teses / dissertações sobre o tema "Campaign Price"

This diploma thesis elaborates on the customer behavior on the Czech grocery market. The emphasis is particularly put on the customers' reaction to the special offer flyers. This research paper describes the real special offer price campaigns of the retailer Globus and analyses the customer behavior that is caused by these special offer prices. Furthermore this thesis also develops the concept of better reaction to such a customer behavior. By applying this concept, better and more effective realization of special offer price campaigns could be generated.

The purpose of this study is to clarify and confirm previous research and expand the knowledge in this research area, since the majority of the information and knowledge that is available today is mostly repetitive. The theoretical frame of this study is based on theories, such as Theory of Reasoned Action (Fishbein, M. & Ajzen, I. 1967), alongside previous research done in this research area. The previous research consists of, among other things, analysed associations with the six different colours that this study also emphasizes. The theoretical synthesis is based on the deductive process; meaning, the authors of this survey have collected data and by observing this data, the authors determine whether these theories and previous researchers' arguments can be confirmed or not. Since this survey is based on a qualitative research method, the data collection for this study was executed through focus group interviews. The authors of this survey interviewed three focus groups with various participants in each focus group. Considering that this study focuses on the consumer and its behavior in the grocery store, the researchers selected interviewees who themselves are consumers and who regularly shop in the grocery store. In conclusion, the participants in the focus group interviews confirm that colour associations have an impact on their buying behavior in grocery stores.

Various academic authors have analysed the implementation, the causes and the impact of the permanent campaign strategy by political executives in presidential and parliamentary systems, notably the United States and United Kingdom. This study builds on this literature and extends the research on the permanent campaign in the European parliamentary majoritarian context by examining contemporary Greece as a national case study. In particular, the study addresses three questions. First, did contemporary Greek Prime Ministers adopt the permanent campaign strategy? Second, why did they do so? Third, what impact did the implementation of the permanent campaign have on their public approval? The research focuses on the cases of three successive Prime Ministers in Greece: Costas Simitis (1996–2004), Kostas Karamanlis (2004–2009) and George Papandreou (2009-2011). Simitis and Papandreou were leaders of the centre-left PASOK, while Karamanlis was the leader of the centre-right New Democracy. The study finds that all three Prime Ministers undertook the permanent campaign strategy in order to maintain public approval, aligning themselves with their British and American counterparts. They established new communication units within the primeministerial apparatus, consulted with communication professionals to form a coherent communication strategy, used private polling to shape political strategy, policy and presentation, used campaign-like messages as mottos to promote their policy plans and made public appearances to woo public opinion. In addition, the thesis indicates that the permanent campaign in Greece was a result of the modernisation of political communication due to political and technological developments, such as the decline of political parties, the rise of television and the proliferation of new political technologies that have appeared in other countries as well. However, the results drawn from the data analysis suggest that the 6 prime ministerial permanent campaign hardly affected the prime ministerial approval, confirming the findings of empirical studies in the US and the UK.

L’objectif général de cette thèse est d’étudier la prise de décision des individus en situation de catastrophe naturelle, en l’occurrence d’origine volcanique, et d’aboutir à des applications possibles, notamment à une amélioration de la prise de décision des populations exposées. Nous nous sommes intéressés à l’incertitude, dimension essentielle des situations de catastrophe naturelle, qui présente un impact important sur les émotions et la prise de décision des individus. D’une part, l’incertitude situationnelle est déterminante quant aux émotions prospectives comme la peur, et, d’autre part, l’incertitude des conséquences influence l’utilisation des heuristiques émotionnelles (émotions comme éléments pertinents à la décision) dans la prise de décision (système 1). Ce travail de thèse a été traité selon trois axes complémentaires. Dans le premier axe, intitulé Incertitude situationnelle, effet de cadrage et prise de décision, nous avons montré que la simple exposition à l’incertitude situationnelle impliquerait une absence d’effet de cadrage, qui, selon les travaux précédents, pourrait provenir d’une augmentation du traitement systématique (système 2), liée au processus de régulation fronto-amygdalienne. Dans le second axe, Incertitude des conséquences, information à la population et prise de décision, nous avons mis en évidence le fait qu’une réduction de l’incertitude des conséquences dans l’information donnée à la population permettait, dans certains cas précis, d’aboutir à de meilleures prises de décision. L’effet obtenu n’a néanmoins été identifié que dans les situations impliquant de fortes émotions anticipatoires (domicile, dilemmes moraux), situations fréquentes au cours des catastrophes naturelles. Enfin, dans le troisième axe, Création d’une base de stimuli pour l’étude du comportement humain face aux risques naturels, nous avons présenté la construction et la validation d’une base d’images liées aux catastrophes naturelles et au volcanisme, nommée « Natural Disasters Picture System » (NDPS)
The overall aim of this thesis is to examine the decision-making of individuals at risk of natural disaster, specifically related to volcanism, and to achieve potential applications, notably to improve the decision-making of individuals at risk. We focused on the uncertainty, an essential aspect of natural disaster events, which greatly impacts individuals’ emotions and decision-making. On the one hand, the situational uncertainty is an essential component for prospective emotions such as fear, and on the other hand, the uncertainty of consequences determines the use of affect heuristics (emotions used as relevant aspects of the decision) in decision-making (system 1). This doctoral thesis followed three complementary axes. In the first axis, namely Situational Uncertainty, Framing Effect and Decision-Making, we exhibited that the mere exposure to situational uncertainty could negate the framing effect, which could be explained, based on previous works, by an increase of systematic processing (system 2), stemming from the processes of the fronto-amygdala regulation. In the second axis, Uncertainty of Consequences, Information to Population and Decision-Making, we have evidenced that a reduction of the uncertainty of consequences applied to the information to population could improve, under certain circumstances, the individuals’ decisions. This effect was only identified in situations of highly charged anticipatory emotions (home environment, moral dilemmas), which are frequently encountered situations during natural disasters. Lastly, in the third axis, Creation of a Stimuli Dataset for the Study of the Human Behavior Facing Natural Hazard, we detailed the conception and validation of an image dataset dedicated to natural disasters and volcanism, named “Natural Disasters Picture System” (NDPS)

En cette ère de mondialisation, un des outils plus efficaces pour parvenir à la légitimité de la communauté internationale est la diplomatie publique. Dans le contexte de cette réalité, le cas d'Israël au cours des années 2000-2008 recèle une foule de renseignements sur l'effort d’un système de diplomatie publique étatique. Cette recherche tente d'identifier les contraintes ou/ et les catalyseurs qui constituent la base de l'utilisation efficace de la diplomatie publique étatique. L’analyse des résultats de la recherche dévoile deux contraintes majeures pour la diplomatie publique étatique au 21e siècle : 1 L’absence d’une stratégie appropriée 2 L’importance de la culture organisationnelle par rapport à tout changement structurel organisationnel. Sur la base de ces paramètres, l'étude propose un modèle différent de diplomatie publique qui est appelé la « diplomatie publique totale ». Les concepts principaux de ce modèle consistent à éliminer la dichotomie entre l’évènement et le message et à adapter un stratégie où « l’évènement (lui-même) est le message ». Cette approche nécessite l’intégration pleine et entière d’une diplomatie publique qui est au cœur de l'élaboration de la politique, ce qui permettra la création d'un système de diplomatie publique étatique adaptée aux réalités du 21ème siècle
In the 21st century one of the most efficient tools to achieve international legitimacy is public diplomacy. The Israeli case during 2000 -2008 offers a vast array of information about a state public diplomacy system - relatively experienced and yet with a limited success. This research identifies the constraints and catalysts that affect the efficient use of Israel's public diplomacy. The accurate identification of these constraints/catalysts is a pre-requisite to offer a valid way to improve it. Indeed, the research findings reveal two major constrains of a state public diplomacy system: 1. The lack of a (if any) suitable public diplomacy strategy , and 2. The crucial importance of organizational culture in defining the success of any structural change. Based on these parameters, the research offers a different concept that is named "total public diplomacy". This concept is based on the abolition of the dichotomy between the event and the message and calls for a public diplomacy that is an integral part of the policy where policy and public diplomacy serve each other as a rule, i. E. , "The event is the message". This will be supported by a "franchise type" structure that is adaptable to its environment - the 21st century’s communication technology

L’immersion permanente dans le liquide de refroidissement et les fortes variations de températures inhérentes à certaines applications automobiles constituant un environnement défavorable aux composites plastiques, les effets de cet environnement sur ces matériaux doit être connus afin de permettre une conception fiable des composants. Cette thèse présente une étude expérimentale et théorique sur un PPS/GF 40 et sa matrice. Les variations de températures et le vieillissement du matériau lié à l’immersion dans le liquide de refroidissement ont été investiguées de manière expérimentale via des essais de tractions cycliques et monotones sur le plastique pur et sur le composite en faisant varier la proportion de glycol dans le liquide de refroidissement. Les résultats de ces essais ont permis l’identification des principaux phénomènes physiques à l’œuvre dans le PPS pur et responsables des évolutions de son comportement mécanique en fonction de cet environnement hydro-thermique. Ces observations expérimentales ont permis la mise en place d’un modèle phénoménologique traduisant le comportement complexe du PPS et de l’extrapoler pour différentes températures. Les effets du vieillissement ont été intégrés au sein de ce même modèle via l’établissement d’une équivalence température/immersion. A partir de l’étude réalisée sur la matrice PPS, le modèle proposé a été extrapolé au niveau du composite via une homogénéisation analytique de son comportement. Un certain écart a été observé entre la prédiction du comportement plastique et le comportement observé expérimentalement. Une investigation par éléments finis de la cohésion fibre/matrice par endommagement d’inter-phase a été menée afin d’expliquer ces différences. Ce travail a permis de mettre en exergue l’influence du vieillissement sur cette cohésion et de quantifier la perte de résistance de cette inter-phase induite par l’immersion. Enfin, une étude expérimentale en fatigue a été menée sur le composite. Les similitudes observées avec le comportement en quasi-statique ont permis de réutiliser des paramètres du modèle développé afin d’extrapoler les courbes de Wöhler pour différentes températures. Cette extrapolation étant alors possible, un modèle 1D a été développé afin d’estimer l’élévation de température induite dans le matériau suite aux phénomènes d’auto-échauffement induits par la sollicitation en fatigue, tout en prenant en considération les effets du vieillissement sur la microstructure du matériau
This thesis presents an experimental and theoretical study conducted on a PPS/GF40 and its matrix. Widely used for under-the-hood applications in the automotive industry, those materials are subjected to high temperatures and aging effects of cooling liquid. Therefore, the understanding of those phenomena is essential to design mechanical parts. Thus, an experimental campaign in the tensile mode has been carried out with different temperatures and glycol proportions in the cooling liquid, for monotonic and cyclic loadings on neat and reinforced PPS. The results of these tests allowed us to highlight some of the main physical phenomena occurring during these solicitations under tough hydro-thermal conditions. Taking into account this analysis, a visco-elasto-pseudo-viscoplastic model is proposed. Moreover, this model allows the consideration of the cooling liquid effects and its constituents by temperature/humidity equivalence. The accuracy of the model was confronted to an artificial intelligence based one, in order to study the maximal accuracy physically reachable. Finally, the evolution of the model parameters has been studied with the adjunction of short glass fibres and for specifics orientation distribution. Starting from the study of the mechanical behavior of the PPS matrix, an analytical homogenization was then performed. Differences between experimental and predicted plastic behaviors were highlighted. Finite element analyses considering inter-phase damage were done at different temperatures and for several fiber orientations so to explain differences arising between analytical approach and experimental results. This work allowed a study of the evolution of the impact of this damage on mechanical properties as a function of temperature and fiber orientation. This work led to highlight a weakening of the fiber/matrix interface for a liquid aged composite and to quantify the decrease of the interface properties. Finally, fatigue behavior of the composite is studied as a function of fiber orientation. The modeling parameters determined from the study of the monotonic behavior of the composite were taken into account to propose a prediction of the Wöhler curves as a function of temperature. The prediction of the Wöhler curves as a function of temperature being possible, a 1D model was then proposed in order to evaluate the increase of temperature due to self-heating phenomenon during fatigue loading, considering ageing consequences

L’objectif majeur de cette thèse a été d’appréhender les conséquences de la comparaison sociale sur l’auto-évaluation implicite et explicite en termes de prudence, les affects et les comportements à risque. Les participants ont été exposés à un standard de comparaison prudent (standard haut) ou imprudent (standard bas) en matière d’alcool. Les résultats montrent que les sujets confrontés au standard haut se perçoivent implicitement plus imprudents et ressentent plus d’anxiété que les sujets exposés au standard bas. En revanche, le standard de comparaison n’influence pas l’auto-évaluation explicite et les comportements contrôlés. Ces résultats témoignent en faveur d’une dissociation entre les processus automatiques (implicites) et contrôlés (explicites) en jeu dans la comparaison sociale. Au niveau appliqué, nos données suggèrent que dans une campagne de prévention il serait potentiellement plus efficace de mettre en scène un standard prudent plutôt que de montrer un preneur de risque
The main goal of this PhD research was to study the consequences of social comparison on implicit and explicit self-evaluation in terms of cautiousness, on affect and on risk-taking behavior. In a series of studies, participants were exposed to a comparison standard who displayed either cautious (high standard) or reckless (low standard) drinking behavior. Results show that participants confronted with the high standard implicitly perceive themselves as more reckless and experience higher levels of anxiety than participants exposed to the low standard. On the other hand, the comparison standard does not influence explicit self-evaluation and controlled behaviors. These results indicate that there might be a dissociation between automatic (implicit) and controlled (explicit) processes involved in social comparison. On an applied level, regarding alcohol prevention campaigns, our findings suggest that it could be more effective to show a cautious standard rather than a reckless one

The target of the thesis is an evaluation of current advertising offers and budgeting system characteristic of a particular organization. Object of study is advertising on various radio stations, satisfaction with the work of companies, advertising agencies and then to their advertising and consumers look to advertising.

博士
國立臺灣大學
政治學研究所
107
This dissertation adopts the Poliheuristic theory to examine if the Malaysian Prime Ministers had sacrificed the national interests of Malaysia when they exploited the Malaysia-People Republic of China relations to affect the Malaysian Chinese voting behavior in the upcoming elections. Subsequently, this thesis applies the Post-Chineseness theory to study the approaches that the Prime Ministers took to understand China and the Malaysian Chinese identities. The research questions of this dissertation are: 1. Did the Prime Ministers sacrifice the national interest to secure the regime interest when they publicly interacted with the PRC leaders within hundred days before 1974, 1999, 2013 general election was held? 2. How did the Prime Ministers perceive the PRC? A friend, a foe or a frenemy? 3. How did the Prime Ministers perceive China and the Malaysian Chinese? What were the elements that contributed to such an understanding? Existing studies discussed the Malaysia-PRC relations from the aspect of regionalism, economy, strategy and history. In fact, the understanding of the Prime Ministers toward the Malaysian Chinese was as well affected the development of the Malaysia-PRC relations. Yet, this area has been long neglected, and so did the studies on the formation of such perception. This dissertation relies on documentary analysis and interviews to establish a framework to answer the questions. It discovers that: 1. The Prime Ministers did not entirely scarify national interests to maintain their regime interests. In fact, they endeavored to search options that could fulfil both interests. 2. When the Prime Ministers viewed China as a peculiar civilization with a subjective will, the PRC is a foe; when they viewed it as an economic resource, the PRC is a friend. 3. The understanding of the Prime Ministers toward the PRC and the Malaysian Chinese were through the lens of Scientific Chineseness, but Najib Razak, the sixth Prime Minister developed an additional understanding on the PRC, namely the Sinology Chineseness. Yet, the understanding of the Prime Ministers on China and the Malaysian Chinese were superficial. And this is the reason that the Prime Minister failed to regain the Malaysian Chinese votes in the 2013 although he met the PRC leader before the election.

The diploma thesis "Social advertising opportunities in the practice of the Czech social work" is devoted to the relatively new advertising genre for our society- the social advertising, and how social workers can now use this type of advertising in their activities. The thesis defines the concept of public service advertising, describes the history of its origin and the level of development in some countries, and also by whom and for what purposes it is mainly used. The author aims to answer the question whether PSA can be considered as one of the tools of the social work, which gives us an opportunity to draw public attention to the existing social problems, find ways to solve these problems and prevent the occurrence of new pathological phenomena. The diploma thesis also focuses on social marketing, which is closely related to social advertising and should be used for the success of any social campaign, as well as on new trends in the activities of commercial organizations. These trends are identified as Corporate Social Responsibility. The conclusion is devoted to the description of problematic aspects of social advertising and its use in the social work, and the measures that can be taken for the development of social advertising in the Czech Republic in general and specifically in the...

The phenomenon of political marketing entered - together with democratic political competition - the Czech Republic after 1989. Together with parliamentary elections in 2006 a strong negative election campaigns appeared. The parliamentary elections in 2007 proved a stalemate and they launched a long period of political instability. An unusually sharp and mostly negative election campaign proceeded in the Czech Republic continuously during the years 2006 - 2010. For the first time foreign advisory firms prepared strategies for the biggest political parties - ČSSD and ODS. The election campaigns were characteristic not only of mass enter of negativism imported by the foreign consultants, but also of a great number of anonymous mocking and defamatory political advertisements, the customer and the payer of which was unknown and unable to find. The negative campaigns then introduced both the question of ethical limits in the election marketing and of the harmful influence of opaqueness in contracting and financing the campaigns. The thesis is dealing with regularities of political marketing which got control of Czech political scene in 2006 - 2010, and it formulates hypotheses about the possible effecs of negative, defamatory and mocking political campaigns on the environment of Czech public politics.

The aim of this diploma thesis is the comparison between cartoons published in two wide-nation newspapers by examples of major political events in Czechoslovakia between 1945 - 1948. In order to achieve this objective I used a comparative-historical method. I deliberately worked with issues that had divided the public and political representation. I focused on inequality in the way of exposing and selection of the content of cartoons. The Selection of newspapers was not random, because representativeness was my main criterion. Svobodné slovo was based on the tradition of the party list and its contents were corrected by the party leadership of the Czechoslovak National Socialist Party, which formed together with the Czechoslovak People's Party internal opposition to the Czechoslovak Communist Party in the National Front. Daily Práce was a new paper which represented the views of the Central Council of Trade Unions, which were initially under the strong influence of the Communists. Práce belonged to a wide block of the media who supported the policy of the Communists. I have divided the referenced period 1945 - 1948 into three consecutive time-related phases. I defined the first section with year 1945. For this period enthusiasm stemming from the liberation from Nazi and the belief in a better...

Em momentos decisivos da vida política de um país, como é o caso das campanhas eleitorais, os media constituem um dos agentes mais importantes na difusão da mensagem política. Dessa forma, entender como é realizada a cobertura mediática das campanhas eleitorais é fundamental para decifrar como é então passada essa informação para o eleitorado. O meio de comunicação a ser estudado é a televisão, nomeadamente o principal programa informativo do canal RTP1, o Telejornal, tendo como objetivo entender de que modo foi realizada a cobertura da campanha eleitoral para as Presidenciais 2016. Para tal, o objeto de estudo foram as notícias referentes à campanha eleitoral decorrida entre os dias 10 e 22 de janeiro de 2016. Utilizando o método de análise de conteúdo, foram aplicadas variáveis de análise tais como o enquadramento, a forma, a valência verbal, e ainda o nível de mediação da mensagem política, o que permitiu caracterizar a cobertura da campanha e definir tendências. Os resultados desta investigação mostram que o repórter tem uma presença cada vez mais ativa na cobertura da campanha eleitoral, e que as notícias tiveram como principal enquadramento a disputa entre os candidatos e a sua posição estratégica na campanha. Para além disso, os dados demonstram ainda que a cobertura das notícias sobre a campanha foram maioritariamente emitidas em diferido, sendo escassas as transmissões em direto da campanha dos candidatos. A valência verbal do repórter na maior parte das notícias foi na sua maioria neutra, verificando-se muito pouca adjetivação relativamente ao decorrer da campanha. A análise mostra ainda que a duração das notícias sobre a campanha, foi diferente entre os dez candidatos presidenciais. Os dados desta investigação revelam as tendências na cobertura televisiva dos assuntos políticos no principal programa informativo da RTP1.
Throughout decisive moments of a country’s political evolution, such as Electoral Campaigns, the media are one of the most important communication tools for the diffusion of political messages. Therefore, understanding how the media coverage for political campaigns is executed becomes crucial to unravel how the politician’s message is transmitted to the electorate. The media that is going to be studied in this research is Television, more specifically the news prime-time programme – Telejornal – of the Portuguese channel RTP1. The purpose of this study is to understand how the media coverage of the Presidential Campaign in Portugal – that took place between the 10th and the 22nd January of 2016 – was made by the RTP1 prime-time news. The empirical perspective of this study, was achieved by applying the method of Content Analysis by evaluating all the news referring to the electoral campaign through the definition of several variables: the intervenient, the framework, the type of coverage, the verbal connotation of the reporter, the mediation level of the political message and the length of the news, which allowed to characterize the coverage of the campaign and also to set trends. The result of this research shows that the reporter has an increasingly active presence during the coverage of the electoral campaign and it also shows us that the news framework was mainly about the dispute between candidates. It was also concluded that the majority of the news were deferred transmissions with few live coverage. The verbal connotation of the report within the news was mainly neutral. This study also reveals that the length of the campaign news was different for all ten presidential candidates. These results provide the data to draw the trend lines of the political affairs coverage in the main information program of RTP1 channel.

The aim of this thesis is to analyze a media campaign called Responsible Together, which is focused on decrease of violence against women. Campaign Responsible Together is created by non-profit organizations that are part of civil society. This thesis brings a description of the creative process of the campaign, it's target group, and communication mix. One part of this thesis also introduces the specifics of marketing in the non-profit field. A case study was selected as a research design because it allows combining more than one method of collecting data. These methods were document analysis, analysis of graphics, and participatory observation.

The goal of my thesis is to describe which campaigns and projects support reader and which are suitable for work with children in the kindergarten's heterogeneous classes. As part of the thesis, project is created base of the studied literature which should support reading literacy in a kindergarten's heterogeneous class and cooperate on its implementation with other subjects. I define the terms closely related to the given topic in the theoretical part, namely literacy and numeracy, reading literacy (in relation to RVP PV). Focus is on the role of kindergarten and the necessity of developing a child in reading literacy with the emphasis on the heterogeneous classes. I also emphasize the role of the family in reading literacy. Finally, I describe specific campaigns and projects in the Czech Republic that support readership and reading literacy. I devote myself to the implementation of the project itself in the maternal Schools with heterogeneous classes in the practical part. In more detail, I focus on the Celé Česko čte dětem, Noc s Andersenem and Listování. While the Celé Česko čte dětem a whole range of uses, Listování and Noc s Andersenem serves as a mere addition to the development of reading literacy. I value positively the cooperation with the city's library and parents.

Indiana University-Purdue University Indianapolis (IUPUI)
This thesis looks at the role that public history, expressed through civic pride and public memory, and military history have played in shaping the history of Vincennes, Indiana, from the battle fought by George Rogers Clark to the memorial named after him and finally with the four United States Navy ships named Vincennes.