Добірка наукової літератури з теми "3506 Marketing"
Оформте джерело за APA, MLA, Chicago, Harvard та іншими стилями
Ознайомтеся зі списками актуальних статей, книг, дисертацій, тез та інших наукових джерел на тему "3506 Marketing".
Біля кожної праці в переліку літератури доступна кнопка «Додати до бібліографії». Скористайтеся нею – і ми автоматично оформимо бібліографічне посилання на обрану працю в потрібному вам стилі цитування: APA, MLA, «Гарвард», «Чикаго», «Ванкувер» тощо.
Також ви можете завантажити повний текст наукової публікації у форматі «.pdf» та прочитати онлайн анотацію до роботи, якщо відповідні параметри наявні в метаданих.
Статті в журналах з теми "3506 Marketing"
1
Ukwuaba, Ikenna Charles, Zechariahs Benapugha Owutuamor, Stella Nwawulu Chiemela, Chikaosolu Maryqueen Ileka, and Ifeyinwa Cynthia Ukwuaba. "Unravelling the Drivers of Plantain Marketing in Enugu State, Nigeria." Research on World Agricultural Economy 3, no. 1 (March 31, 2022): 33. http://dx.doi.org/10.36956/rwae.v3i1.496.
Повний текст джерелаАнотація:
Plantain marketing offers great profit-making, yet it is unclear if these have translated to more profits, making it imperative to examine the drivers of plantain marketing. Primary data collected with structured questionnaire in purposive 2-staged random sampling were analyzed using net marketing income, marketing margin, marketing efficiency and multiple linear regression models. Plantain marketing was mainly done by married educated women, averaged 40 years of age, belonging to households averaging 6 persons. Net monthly profit of $63.51 (₦26,050.38), average marketing margin of 30.84% and marketing efficiency of 35.06% were returned. Suggesting plantain marketing is profitable and viable but largely inefficient. Cost of plantain and marketing experience were positively significant (p≤0.05). Plantain marketing faced constraints like seasonality of plantain, inadequate finance, price fluctuations, high transportation costs, bulkiness, spoilage/breakage and high plantain costs. Plantain marketers should form/join cooperatives to obtain low-interest loans, mitigate marketing costs and enjoy economies of scale.
2
Bakri, Rizal, Umar Data, and Andika Saputra. "Marketing Research : The Application of Auto Sales Forecasting Software to Optimize Product Marketing Strategies." Journal of Applied Science, Engineering, Technology, and Education 1, no. 1 (November 10, 2019): 6–12. http://dx.doi.org/10.35877/454ri.asci1124.
Повний текст джерелаАнотація:
The aims of this study is to apply the Auto Sales Forecasting software to predict sales transaction data. The Auto Sales Forecasting software consists of two main features namely descriptive analysis and forcasting features along with its visualization. Forecasting methods contained in the Auto Sales Forecasting application are forecasting methods of Simple Moving Average, Robust Exponantial Smoothing, Auto ARIMA, Artificial Neural Network, Holt-Winters, and Hybrid Forecast. The Auto Sales Forecasting software can intelligently choose the best forecasting method based on RMSE values. The results showed that the Auto Sales Forecasting software successfully analyzed the sales transaction data. From the analysis it was found that there were 43 types of products produced and sold by the Futry Bakery & Cake Store. Three of them are the types of products that are most in demand by consumers, namely Sweet Bread, Maros Bread, and Traditional Cakes 3500. The best selling product type, Sweet Bread, is used to build forecasting models. The best forecasting method is the Robust Exponential Smoothing method with the smallest RMSE value of 0.83 on the variable number of sold out products. Forecasting results using the Robust Exponantial Smoothing method show that the average number of products to sell for the next seven days ranges from 116 products with a certain confidence interval value.
3
Setiawardi, Aripin, M. Ali Ramdhani, and Andri Ikhwana. "Pengaruh Bauran Pemasaran Jasa Terhadap Loyalitas Pelanggan di Taman Air Panas Darajat Pass." Jurnal Kalibrasi 11, no. 1 (January 31, 2013): 71–80. http://dx.doi.org/10.33364/kalibrasi/v.11-1.71.
Повний текст джерелаАнотація:
This research was made to understandand analyze how big is the influence of marketing mix service toward customer loyalty using tourist service Taman Air Panas Drajat Pass. A method used in this research about the influence of marketing mix service toward customer loyalty arefield observation method, interview, questionnaire, and literature study using liker scale. In samle determination, the writer usedaccidental sampling method for about 90 samles whereas the approximation method used in data analysis methodis Linearregression method which has the function to know the relationship between independent variable, that is marketing mix (X) with dependent variable, that is customer loyalty (Y). The research showed us that marketing mix consist of: product (X1), price (X2), place (X3), promotion (X4), physical evidance (X5), people (X6),and (x7) simultaneously has a significant. Effect toward customer loyalty (Y). But partially, the one who has a significant effect toward customer loyalty is variableprocess with the significantlevel that is 0,017. This marketing mix can expalin that customer loyalty of Taman Air Panas Darajat Pass is 0,356 or 35,6% while the rest of it, that is 64,4% is the customer loyalty that has not been explained by customer’s attitude, purchasing conviction variable, evaluation variable normative conviction variable and motivation variable.
4
Thorpe, Andrea Stevenson, and Stephen Roper. "The Ethics of Gamification in a Marketing Context." Journal of Business Ethics 155, no. 2 (March 15, 2017): 597–609. http://dx.doi.org/10.1007/s10551-017-3501-y.
Повний текст джерела
5
Dewi, I. Gusti Ayu Indah Kusuma, I. Gusti Ngurah Apriadi Aviantara, and I. Wayan Widia. "Distribusi Serapan Sayur Paprika pada Rantai Pasok di Kecamatan Baturiti." Jurnal BETA (Biosistem dan Teknik Pertanian) 8, no. 1 (September 3, 2019): 122. http://dx.doi.org/10.24843/jbeta.2020.v08.i01.p15.
Повний текст джерелаАнотація:
This study aimed to determine the marketing distribution channel to analyze the absorption of paprika from the farmer in Baturiti district to the last costumers to calculate the marketing margins obtained in each distribution channel. This research was conducted in July-August 2018. This study used purposive sampling survey. There are five distribution channels of paprika from the farmer in Baturiti regency to the last costumers namely: 1st line (Farmer ? Traditional Market Trader ? costumers), 2nd line (Farmer ? Local Collector ? City Collector? Consumer), 3rd line (Farmer ? Local Collector ? City Collector? Costumer), 4th line (Farmer ? City Collector? Consumer), 5th line (Farmer ? City Collector? Consumer). The distribution shows that the rate market of paprika and farmer produce 2.655 monthly. Absorption of paprika rate that is distributed by farmer to local collector, city collector, and traditional market are 25,6 percent, 38,8 percent, 35,6 percent. Paprika that is distributed by local collector to city collector and traditional market are 19,6 percent them 6 percent. City collector obtain 58,4 percent paprika from farmer and local collector then later distribute 29,8 percent, 21,5 percent, 7,1 percent the paprika to each hotel or restaurant, supermarket, and traditional market. City collect obtain 58,4 percent paprika for faram and local collect then later distribution the to hotel or restaurant, supermarket and traditional market by the percentage of 29,8 percent, 21,5 percent, 7,1 percent respectively. Based on the five lanes determined in this study, lane III is the longest distribution, but the lane has the highest marketing margin and profit margin, lane III and V. Line I is the shortest distribution path of the five lanes, and has a marketing margin and lowest profit because the marketing costs incurred are small and the selling price at the final consumer level is also the lowest among the other five lines.
6
Mehedi, Md Jabir Al, Al Shahriar, Sk Musfiq ul aque Fahim, and Md Gias Uddin. "Status of drying fish, marketing channel and associated problems in the Kuakata coast of Patuakhali district, Bangladesh." Asian-Australasian Journal of Bioscience and Biotechnology 5, no. 2 (August 31, 2020): 48–59. http://dx.doi.org/10.3329/aajbb.v5i2.53863.
Повний текст джерелаАнотація:
The present study was conducted to know the fish drying activities, species used in fish drying and marketing channel of dried fish in Kuakata coast of Patuakhali district of Bangladesh. Sea fishes are mostly used for drying and dry fish producers collected raw fishes from arat (landing centers) (70%), fishermen (25%) and little amount from own capture (5%). It was found that 21 fish species were used for drying among them 3 species (Harpadon nehereus, Setipinna phasa, Lepturacanthus savala) were commonly used and other 18 species were fairly used. The peak fish drying season was observed at mid-October to mid-February (in Bengali Kartik to Magh). It was observed that the dry fish producers used salt to produce good quality dry fish and salt mixing rate is 2 kg salt for 30-35 kg raw fish. The duration of drying at normal weather condition is varied between 3-5 days depending on the size of fishes. After drying, the dried fishes were packed in either jute bags or polythene bags and stored at room temperature for marketing. About 95% dried fish products are sold in the wholesale market at Chittagong, Syedpur, and Dhaka and rest 5% sold to the local retail market. However, three (3) step dried fish marketing channels were observed in the study area. The producers sold their product at very lower price and it ranged between Tk. 120-3200 per Kg. The retail price of the dried fishes ranged from Tk. 200-3500 per Kg. The dry fish producers and intermediaries faced various problems like inadequate capital, natural calamities, lack of scientific knowledge and technology, price instability, lack of transport facilities, inadequate storage facilities, lack of physical marketing facilities and marketing information.
Asian Australas. J. Biosci. Biotechnol. 2020, 5 (2), 48-59
7
Baliyan, SP, and PS Baliyan. "Comparative Profitability of Onions Harvested as Green and Dry (Mature) in Botswana." International Journal of Agricultural Research, Innovation and Technology 3, no. 1 (August 5, 2013): 73–77. http://dx.doi.org/10.3329/ijarit.v3i1.16096.
Повний текст джерелаАнотація:
This study was an attempt to calculate and compare the profitability of onions harvested as green and dry (mature) in Botswana. Half of the planted onions were harvested and sold as green and half were harvested and sold as dry onions. The cost of production of green onions was 32.78% higher than the cost of production of dry onions. The irrigation and marketing expenses contributed the highest difference in the cost of production of green and dry onions. The major cost item contributing to the cost of green onions production was marketing cost (32.86%) followed by irrigation cost (23.77%) and harvesting cost (18.53%) whereas the highest cost of production for dry onions was contributed by irrigation (38.58%) followed by marketing (19.45%) and planting (11.96%). The marketing cost for green onions was almost double (35.6%) as compare to the dry onions (18.2%). The total return from green onions was 50.90% higher than the returns from dry onions. Gross margin of onions harvested as green was 63% higher than the gross margin from dry onions, which indicated that the production of green onions is more profitable as compare to production of dry onions. The farmers preferred onion harvested as green because it generates regular and higher returns than onions harvested as mature. Government should support farmers through some policies such as Minimum Support Price (MSP) for dry onions, distribution of Mini FertiSeed Kit (Seeds of improved varieties and fertilizer package), construction of storages and formation of cooperatives. Int. J. Agril. Res. Innov. & Tech. 3 (1): 73-77, June, 2013 DOI: http://dx.doi.org/10.3329/ijarit.v3i1.16096
8
Riadhotul huda, Wafi, Himmatul Miftah, and Arti Yoesdiarti. "ANALISIS EFISIENSI TATANIAGA SAYURAN DAUN DI PASAR TRADISIONAL KOTA BOGOR PROVINSI JAWA BARAT." JURNAL AGRIBISAINS 7, no. 1 (September 23, 2021): 48–53. http://dx.doi.org/10.30997/jagi.v7i1.4553.
Повний текст джерелаАнотація:
Vegetables can be in the form of plants or parts of plants that are consumed fresh or ripe as part of the diet. There are very diverse types of vegetables in the form of tubers, fruit, flowers or leaves. Leaf vegetables are the type most consumed. 97.29% of the Indonesian population consumes vegetables, the types of vegetables consumed by the Indonesian population are leaf vegetables such as kale, chicory and caisim. The purpose of this research is to analyze the efficiency of trading channels and marketing functions carried out by each marketing actor in the Bogor City Traditional Market by using trading margin, farmer share, profit ratio and R / C cost. This research was conducted on the trading channel actors in the Traditional Market in Bogor City. The number of respondents in the study were 15 farmer respondents and 42 merchant respondents from both markets. The data analysis used purposive method for lapak traders and snowball sampling from retailers to farmers. The results of this study were four leaf vegetable trading channels in the Traditional Market of Bogor City with the efficiency level of the three vegetables considered to be the most efficient, namely channel IV on kale vegetables, channel II on chicory and channel IV on caisim, with each having a margin of yield of 3500, 800, 700 and the highest farmer's share was 82.93%, 81.40% and 59.52%. Thus it is necessary to do more analysis related to the strategy of developing vegetable commodities of kale, chicory and caisim in traditional markets related to marketing activities.
9
Rafalska, Yaroslava, and Kostyantin Kosyachenko. "MARKETING RESEARCH OF THE MEDICINE MARKET FOR THE TREATMENT OF BREAST CANCER IN UKRAINE." Ukrainian Scientific Medical Youth Journal 127, no. 4 (December 26, 2021): 77–83. http://dx.doi.org/10.32345/usmyj.4(127).2021.77-83.
Повний текст джерелаАнотація:
the article presents the results of the study of the marketing market of medicines for the treatment of breast cancer in Ukraine during 2019-2020. Medicine treatment schemes based on a clinical protocol were analyzed. On December 1, 2019, 184 drugs were registered for the treatment of breast cancer in Ukraine, and on December 1, 2020 - 194. In 2020, the largest share among of the studied drugs belongs to the group of antineoplastic and immunomodulatory drugs - 82.0 %, and the group of drugs that affect the musculoskeletal system - 18.0 %. On December 1, 2020, drugs were represented by 43 manufacturers, of which 18.6 % were Ukrainian and 81.4 % were foreign. Among Ukrainian companies, the primacy belongs to Pharmex Group LLC (4.1 %), Teva Ukraine LLC (3.1 %) and Farmak JSC (2.6 %). The largest share of foreign suppliers occupies Great Britain - 26.3 %, Switzerland and India by 11.9 %. At that time, in 5 pharmacotherapeutic groups (L01AA01, L01BA01, L01CA04, L01XC07, M05BA03) is not represented by any drug Ukrainian manufacturer. Analysis of the assortment of drugs for the treatment of breast cancer by dosage form in 2020 showed that the main share (35.6 %) is represented by concentrate for solution for infusion, 21.6 % - tablets and 20.6 % - lyophilisate for solution for infusion. Other dosage forms form a total of 22.2 % of the total assortment of drugs, studied in the Ukrainian market.
10
Vantamay, Nottakrit. "“3S Project”: A Community Based Social Marketing Campaign for Promoting Sustainable Consumption Behavior Among Youth." Jurnal Komunikasi: Malaysian Journal of Communication 35, no. 4 (December 31, 2019): 32–49. http://dx.doi.org/10.17576/jkmjc-2019-3504-03.
Повний текст джерелаДисертації з теми "3506 Marketing"
1
Barros, Denise Franca. "O eleitor, o político e o marketing político - o bom, o mau e o feio." reponame:Repositório Institucional do FGV, 2006. http://hdl.handle.net/10438/3546.
Повний текст джерелаАнотація:
Made available in DSpace on 2009-11-18T18:56:43Z (GMT). No. of bitstreams: 1
DeniseBarros.pdf: 288340 bytes, checksum: 089aaed6da7cff06ea0802122ece1aee (MD5)
Previous issue date: 2006Diferentes áreas do conhecimento, em especial a Ciência Política, realizaram esforços nos sentido de conhecer o eleitor, suas escolhas e dinâmica de comportamento político. No entanto, a produção brasileira ainda é pouco representativa e o eleitor brasileiro sub-estudado, especialmente no âmbito da Administração. No Brasil, grande parte dos estudos tem se dedicado à compreensão do impacto persuasivo da propaganda na formação da opinião e na explicação do comportamento de voto, particularmente das classes mais baixas. Esta população representa a grande massa do eleitorado brasileiro e é normalmente caracterizada pela literatura como possuidora de um comportamento político-eleitoral 'errado', 'confuso' ou 'errático'. Neste estudo argumentamos que o foco gerencial das pesquisas de marketing político não pode ser considerado como a única lente possível para compreensão do comportamento do eleitor. O presente trabalho faz um levantamento da produção sobre comportamento do eleitor e analisa no próprio discurso dos indivíduos como eles constroem o voto e o significado que dão à sua própria participação política, reconhecendo a complexidade de motivações individuais e culturais que interferem no voto. Os dados foram coletados em entrevistas em profundidade e tratados por meio da análise de discurso. Utilizamos um dos quadros teóricos mais importantes no marketing: o paradigma da troca. A centralidade deste conceito na teoria de marketing tem grande aceitação pela academia, mas marketing político a utilização deste quadro teórico não se dá da mesma forma. Acreditamos que a utilização deste quadro teórico em pesquisas pode contribuir para a análise de aspectos diferentes do comportamento do eleitor, propiciando avanço no corpo teórico da disciplina.
2
Bravo, Mejia Liz Katherine, and Del Carpio Evelyn Mayder Livaque. "Plan de marketing para el relanzamiento del producto barra de cereal nutrienergética en el distrito de Cajamarca - 2018." Bachelor's thesis, Universidad Católica Santo Toribio de Mogrovejo, 2021. http://hdl.handle.net/20.500.12423/3596.
Повний текст джерелаАнотація:
La empresa ECO NATIVO E.I.R.L de la ciudad de Cajamarca, tiene poco tiempo en el mercado; por lo que no es reconocida, posee poca participación de mercado, bajo nivel de ventas y escasa recordación, lo que es un problema para esta empresa; por ello está investigación tiene como objetivo principal elaborar un plan de marketing para el relanzamiento de dicho producto en el distrito de Cajamarca-2018. Esta investigación corresponde a un enfoque mixto, descriptivo, tipo transversal, observacional y de origen de información primaria. El diseño de investigación es no experimental-descriptivo. La muestra estuvo conformada por las madres de familia entre los 20 a 29 años de edad con nivel de instrucción secundaria de la zona urbana del distrito de Cajamarca que tengan de 1 a 3 hijos vivos y que realicen compras en centros comerciales. La técnica de recolección de datos será análisis documental, observación y encuesta. Como conclusión al elaborar el análisis externo se logró determinar que existe un mercado atractivo en el rubro de alimentos saludables; así mismo a través de la encuesta aplicada al público objetivo se determinó que el 66% no recordaba publicidad sobre la barra de cereal, el 42% compraría el producto por salud, 49% clasificó el producto como natural, el 34% preferiría encontrar el producto en el centro comercial “El Quinde”, 87% afirmó que incluiría el producto en la lonchera de sus hijos y finalmente la totalidad del público en estudio se encontraron de acuerdo en que se relance el producto.
3
Caseiro, Bruno da Silva. "Os social media na promoção das actividades da Dreamlab." Master's thesis, Universidade de Aveiro, 2010. http://hdl.handle.net/10773/3500.
Повний текст джерелаАнотація:
Mestrado em Comunicação MultimédiaEste projecto em contexto empresarial teve como principal objectivo melhorar os processos de promoção das actividades da empresa “Dreamlab” através dos “Social Media”. Tendo em vista um mercado cada vez mais competitivo é necessário compreender os mecanismos que podem ser adoptados para publicitar uma empresa de uma forma eficaz e rápida. Pretende-se assim desenvolver uma maior presença da “Dreamlab” no campo dos Social Media, constituindo um ponto de acesso central com informação geral e também personalizada, direccionada para os Social Media. Espera-se, com esta investigação, criar condições para uma maior visibilidade e consolidação online da “Dreamlab”, através do desenvolvimento de uma montra acessível das diversas actividades da empresa, permitindo uma maior aproximação tanto com trabalhadores da empresa como com clientes ou potenciais clientes.
The present business project had as main objective the improvement of processes to promote the development of an enterprise within the "Social Media" in the specific context of "Dreamlab’’. Advising the increasingly competitive market is necessary understanding the mechanisms that can be adopted to advertise the business in an efficient way. The aim is developing a greater presence of “Dreamlab” in Social Media field, and assuming a central access point for general and/or personalized information, focused in Social Media. As purpose, the results of this research aim to enhance the visibility and consolidation of the online "Dreamlab" through mirror the several developing activities and research facilities of the company, allowing an approach to the employees and clients, or potential clients.
4
García-Rosell, Peña Alexandra. "Estrategias de promoción para la captación de clientes de la empresa Seesaw Ascensores E.I.R.L. en la ciudad de lima 2021." Bachelor's thesis, Universidad Católica Santo Toribio de Mogrovejo, 2021. http://hdl.handle.net/20.500.12423/3509.
Повний текст джерелаАнотація:
Esta investigación busca conocer el uso adecuado de estrategias de promoción para lograr una correcta captación de clientes de una empresa de ascensores con herramientas de marketing. Teniendo como Objetivo Principal proponer estrategias de promoción para la captación de clientes de Seesaw Ascensores E.I.R.L. en la Ciudad de Lima. Se realizó un enfoque cualitativo porque recogió información para descubrir o afinar preguntas de investigación mediante una entrevista de siete preguntas abiertas a tres de los clientes para recolectar datos. Es de tipo descriptiva ya que se orienta a describir el problema y proyectiva porque consiste en la elaboración de una propuesta para solucionar el problema. La presente investigación es no experimental transversal que se realiza sin manipular variables y en los que sólo se observan los fenómenos en su ambiente natural para después analizarlos, y transversal donde se recolectan datos en un solo momento, en un tiempo único y su propósito es describir variables y el número de casos dados en un momento determinado. Esta empresa no estuvo ajena al problema originado por la pandemia, viéndose afectada directamente en las ventas, pese a la reactivación del sector construcción se ha identificado que sus clientes necesitan de incentivos, descuentos y promociones para adquirir los equipos de elevación vertical. Afirmando que en cuanto a la efectividad de estas estrategias logran además mejorar el nivel de captación y competitividad en el rubro donde la empresa se desarrolla. Se identificó que la empresa de la presente investigación, no coloca contenido a su página de Facebook ni promocionar sus publicaciones, no participa de eventos virtuales para lograr captar más seguidores y futuros compradores, no participa de expo ferias de construcción y no realiza una cercana experiencia post venta con los clientes. Se llega a concluir que el objetivo de la empresa es generar más clientes de manera interactiva con su red social Facebook para potenciar su página.
5
Lapuka, Ivan. "Antecedents and Consequences of Channel Alienation: An Empirical Investigation within Franchised Channels of Distribution." Scholar Commons, 2010. http://scholarcommons.usf.edu/etd/3507.
Повний текст джерелаАнотація:
Investigating an important overlooked phase of interorganizational relationship evolution, which is currently hypothesized to progress through five stages of awareness, exploration, expansion, commitment, and dissolution, this dissertation proposes that in the long road between commitment and dissolution, the quintessential interfirm relationship is likely to be characterized by aprolonged period of relationship alienation, which then becomes the immediate precursor to the dissolution stage.
The dissertation utilizes social learning theory, behavior constraint theory, and alienation theory to explain apathetic behaviors of franchisees. The principal proposition is that certain characteristics of the franchise system’s operating environment inadvertently condition franchisee estrangement and failure, and the maladaptive behaviors persist even after environmental changes make success possible again.
The dissertation proposes and empirically tests a conceptual model of franchisee alienation. Data from dyadic franchisee-franchisor relationships (N=185) across a wide variety of industries were obtained through a survey of franchisee organizations that were members of the Franchise Council of Australia (FCA). The results render support to the central hypothesis that franchisee alienation occurs as a result of the franchisee organization disconnecting its own actions from the outcomes of its interactions with the franchisor. Franchisee alienation is shown as a phenomenon that is extremely toxic for the franchise system as a whole, as the alienated franchisee is likely to engage in opportunistic behaviors, exhibits reduced productivity, and is inclined to litigate against the franchisor and to dissolve its relationship with the franchisor. On the basis of the findings, the dissertation offers a prescription in terms of the different strategies that can be used by the franchisor to prevent and combat franchisee alienation.
6
Castro, Rodolfo Muanis Fernades de. "Inclusão social e atividades culturais: o Centro Cultural Banco do Brasil no Rio de Janeiro." reponame:Repositório Institucional do FGV, 2008. http://hdl.handle.net/10438/3596.
Повний текст джерелаАнотація:
Made available in DSpace on 2009-11-18T18:56:50Z (GMT). No. of bitstreams: 1
rodolfo.pdf: 3415134 bytes, checksum: 95fd04960fafb16cc844790020f259a7 (MD5)
Previous issue date: 2008The aim of this study is to look into the benefits provided to social inclusion by cultural activities carried out in a cultural place with great seriousness at Rio de Janeiro. To accomplish that, the author attempt to deepen into the social exclusion/inclusion in brazilian urban context, spotlighting the historic reality of the urban process of the city. Afterwards, by means of a quality research, document files from the cultural spot were consulted and looked into the view of customers, trustees and managers. For customers were applied questionnaires with open and close questions, with trustees and managers were made interviews, and also a documentary research with opinions available in mass media. This study fits into public politics, cultural and institutional marketing, for presenting examples of how cultural activities are essential tools for completely social inclusion of people in community, demonstrating that often marketing enterprises in culture area can result in benefits for society, even no being these their main purposes.
Este estudo possui como objetivo investigar os benefícios promovidos à Inclusão Social por meio das atividades culturais realizadas num espaço cultural de grande relevância para a cidade do Rio de Janeiro. Para isto, o autor procurou aprofundar o entendimento sobre o conceito de exclusão/inclusão social no contexto urbano brasileiro, destacando ainda a realidade histórica do processo de urbanização da cidade. Posteriormente, por meio de uma pesquisa qualitativa foram consultados os arquivos documentais do espaço cultural objeto da pesquisa e investigados as visões de seus freqüentadores, curadores e gestores. Aos primeiros foram aplicados questionários com perguntas abertas e fechadas, e com os segundos e terceiros foram realizadas entrevistas, complementadas por uma pesquisa documental de suas opiniões disponíveis na mídia impressa. Este trabalho enquadra-se nas áreas de políticas públicas, marketing cultural e institucional, por apresentar exemplos de como as atividades culturais são ferramentas vitais no processo de inclusão social plena dos indivíduos na sociedade, demonstrando que muitas vezes iniciativas de marketing na área da cultura, podem resultar em benefícios para a sociedade, mesmo não sendo estes seus objetivos principais.
7
Dammgård, Malin. "Utvärdering av programvaror för variabeldata till Lugnetgymnasiets färgskrivare,Ricoh AFC 6513." Thesis, Högskolan Dalarna, Grafisk teknik, 2003. http://urn.kb.se/resolve?urn=urn:nbn:se:du-3546.
Повний текст джерелаАнотація:
The Lugnetgymnasium in Falun has a graphic education that supplies a color printer, which is availablefor the students in their hall. The printer is a Ricoh AFC 6513 and it is a model that can handlevariable data. It was bought in the autumn of 2002. The teachers of the graphic education want to makeuse of the variable data function and procure a variable data software. The purpose of this project is toevaluate variable data software’s, so that the most suitable choice of software can be made for the graphiceducation. To be able to make this choice, criterions has been made what the variable data softwarewill fulfil. Different software’s of variable data has been examined and a summary was made whichtells what software that fulfils all the criterions. The software’s that seemed appropriate for the graphiceducation were PrintShop Mail and Personalizer-X. Adecision which one of these software’s thatwill be purchase was made by the teachers on the graphic education. Tests and a more detailed studyon the software’s have been done. The information has later been presented for the teachers. They madea decision, which were Personalizer-X. After this decision, an easier manual for Personalizer-X wasmade. The purpose with the manual is that the students on the graphic education, quickly and easy canget started with the use of variable data.
8
Westerberg, Hedvig, and Cecilia Linder. "I välgörande syfte : En explorativ studie av välgörenhetsorganisationers marknadsföringsstrategier i relation till donatorernas engagemang." Thesis, Södertörn University College, School of Business Studies, 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-3536.
Повний текст джерела
9
Naami, Tara. "Empirical Generalisations and Multi-Brand E-Loyalty: The Case of Iran." Thesis, 2021. https://vuir.vu.edu.au/42971/.
Повний текст джерелаАнотація:
This thesis has three specific research objectives: i) to apply behavioural loyalty to the study of e-loyalty; ii) to incorporate a multi-brand loyalty concept to the study of e-loyalty; and iii) to apply three key marketing empirical generalisations (Duplication of Purchase, Double Jeopardy and Pareto Law) to the study of multi-brand e-loyalty in a Middle-Eastern country (Iran).
To attain these objectives, the theoretical element of this thesis incorporates foundational literature on loyalty (critically comparing attitudinal and behavioural loyalty), literature on multi-brand loyalty and repeat buying behaviour and current literature on e-loyalty (including research on websites stickiness). In doing so, it highlights important issues and gaps to the understanding of e-loyalty, which can be remedied by bringing into research of the online buying behaviour the body of marketing knowledge on empirical generalisations. The empirical element of this thesis consists of applying the three aforementioned key marketing empirical generalisations across three complementary studies that examine Iran, a buoyant Middle-Eastern online market. As such, this thesis is a ‘double’ differentiated replication study, which extends known patterns in offline multi-brand loyalty to the analysis of online purchasing in a geographical context underinvestigated in empirical research on leading ‘marketing laws’. More details of the three studies follow below.
Study 1 (Duplication of Purchase) identifies a positive relationship between the market size (purchase penetration) of Iranian websites and the percentage of customers shared with other websites, suggesting that the Duplication of Purchase pattern holds in the Middle-Eastern digital domain. Specifically, this study is a ‘case in point’ for the theoretical and managerial value of the concept of multi-brand e-loyalty since: i) it advances consumer behaviour knowledge by demonstrating that, as in offline domains and other geographical areas, e-loyalty in this buoyant Middle-Eastern market is divided across a small number of e-brands; and ii) duplication of online purchases can assist e-brands to understand competition within the same digital market, including the existence of market partitions or e-brands groupings.
Study 2 (Double Jeopardy) reveals that an e-brand market share determines its purchase frequency (multi-brand e-loyalty). Specifically, this study empirically investigates whether larger e-brands (greater market share) have more customers (higher online purchase penetration) and greater levels of e-loyalty than smaller e-brands (lower market share). The results confirm that this is the case for Iranian websites, suggesting that the Double Jeopardy pattern holds in this Middle-Eastern digital domain. The approach also reveals the existence of online niche brands and change-of-pace e-brands. Accordingly, this second study adds to Study 1 by clarifying how to grow the market performance for e-brands or websites.
Study 3 (Pareto Law) determines that the Pareto Law ‘holds’ for Iranian websites and, in terms of the share of contribution to sales, like the offline domains, heavy online buyers (those making frequent online purchases for a given e-brand) contribute between 40% and 70% of the sales. Therefore, light buyers contribute to the 30% to 60% of the sales and should not be ignored. This proportion is consistent across different product categories and time periods, highlighting the importance of light online buyers. Hence, this study further demonstrates the theoretical and practical value of the notion of multi-brand e-loyalty, showcasing the type of insights that can be gathered from customer segment-level analysis. The third study provides guidelines that help managers better understand online buyers' contribution to sales, which enables them to choose more potentially successful marketing strategies.
10
Alsahli, Mohammad Saad. "Customer Engagement Behaviour: A Case Study of Antecedents, Outcomes and the Moderating Role of Susceptibility to Informational Influences in Saudi Arabia’s on Twittersphere." Thesis, 2021. https://vuir.vu.edu.au/43945/.
Повний текст джерелаАнотація:
Customer engagement behaviour (CEB), which is a customer’s behavioural
manifestation towards a brand beyond a purchase resulting from motivational drivers (van
Doorn et al., 2010), has evolved with the advent of social media. CEB with brands is
facilitated through social media in real time using a variety of methods, such as word of
mouth activities, commenting and sharing in an online context. As many customers now
depend on their social media for information about brands, CEB on social media platform
has important consequences for brands, including the potential to enhance customerbrand relationships (Gómez et al., 2019; Hollebeek, 2011a). Nonetheless, there is limited
knowledge regarding the concept of CEB within the context of social media platforms
and brands lack enough knowledge and understanding of CEB to properly measure it and
manage its drivers towards beneficial brand outcomes (e.g., Touni et al., 2020; Hamzah
et al., 2021).
This thesis aims to investigate the concept of CEB with brands in the social media
platforms, with a focus on the Twitter platform, and to identify its antecedents and
outcomes. This thesis proposed and tested a model that (a) conceptualises and measures
CEB with the brand on Twitter; (b) tests the effects of tie strength, homophily and trust
in driving CEB with the brand on Twitter; (c) tests for the moderating role of
susceptibility to informational influences on the link between CEB and its antecedents;
and (d) tests the impact of CEB on customer–brand relationships including brand trust,
brand commitment and brand loyalty.
Saudi Arabia and the Twitter platform were chosen as the contexts of the current
study. Saudi Arabia is viewed as a lucrative customer market for a wide range of local
and global brands (Abalkhail, 2018) and Twitter is one of the country’s most popular social media platforms (Statista, 2021). Furthermore, Saudi Arabia has surpassed other
nations in social media usage, with an exponential annual growth rate of 8% (Kemp,
2021b).
Quantitative research employing an online survey was conducted to collect data
to examine the proposed model. Using the snowball sampling technique to recruit Saudi
Arabians with Twitter accounts to participate in the research, a sample size of 400 was
obtained. Exploratory and confirmatory factor analysis were used to confirm the factorial
stability and multidimensionality of the proposed factors, followed by Structural Equation
Modeling to confirm the structural model and test the hypothesised relationships among
the key variables in the model.
The thesis theoretically and practically contributes to the literature of CEB
regarding the social media context and enhances our understanding of the concept.
Theoretically, the study provides conceptualisation and measurement of CEB on Twitter
and identifies its key antecedents and relational outcomes. First, the findings validate the
conceptualisation and operationalisation of CEB on Twitter as three dimensions—
learning, sharing and endorsing. Second, they provide evidence regarding the role of trust
in driving CEB with a brand on Twitter. Third, the findings provide support for the impact
of CEB on enhancing positive brand-related behavioural outcomes on Twitter and offer
evidence regarding the role that susceptibility to informational influence may have in
strengthening the relationship between engagement behaviours and their antecedents.
Practically, the proposed model enhances marketers’ understanding of CEB on Twitter
and thus encourages the development of stronger consumer engagement strategies on
Twitter.
Книги з теми "3506 Marketing"
1
Dan, Zehr, ed. The Arab world unbound: Tapping into the power of 350 million consumers. San Francisco: Jossey-Bass, 2012.
Знайти повний текст джерела
2
Mahajan, Vijay. Arab World Unbound: Tapping into the Power of 350 Million Consumers. Wiley & Sons, Incorporated, John, 2012.
Знайти повний текст джерела
3
Mahajan, Vijay. Arab World Unbound: Tapping into the Power of 350 Million Consumers. Wiley & Sons, Incorporated, John, 2012.
Знайти повний текст джерела
4
Mahajan, Vijay. Arab World Unbound: Tapping into the Power of 350 Million Consumers. Wiley & Sons, Incorporated, John, 2012.
Знайти повний текст джерела
5
Jäckel, Michael. Drei Bücher in Einem - Geld Verdienen Im Internet - Mit Dropshipping, Nischenseiten Affiliate Marketing und Kindle EBooks Schreiben: Auf Rund 350 Seite Schritt Für Schritt Zu Finanzieller Freiheit. Independently Published, 2019.
Знайти повний текст джерелаЧастини книг з теми "3506 Marketing"
1
Krämer, Peter. "Marketing and Reception." In A Clockwork Orange, 85–108. London: Macmillan Education UK, 2011. http://dx.doi.org/10.1007/978-0-230-35806-5_4.
Повний текст джерела
2
Baba Gnanakumar, Perbettan. "Social-Marketing Activities to Augment Brands of Faith in Diversified Marketing in India." In Selected Papers from the Asia-Pacific Conference on Economics & Finance (APEF 2016), 39–52. Singapore: Springer Singapore, 2017. http://dx.doi.org/10.1007/978-981-10-3566-1_4.
Повний текст джерела
3
Bell, Mary M., Jason McGarraugh, and De’Arno D. De’Armond. "Marketing Strategies for Financial Education Programs." In Student Financial Literacy, 79–88. Boston, MA: Springer US, 2012. http://dx.doi.org/10.1007/978-1-4614-3505-1_7.
Повний текст джерела
4
Gupta, Rahul, Amit Kumar Pandey, and Sanjeev Bansal. "Strategic Shift in Marketing Communication During COVID-19." In Cases on Emerging Market Responses to the COVID-19 Pandemic, 40–58. IGI Global, 2022. http://dx.doi.org/10.4018/978-1-6684-3504-5.ch003.
Повний текст джерелаАнотація:
During COVID-19, several disruptions were reported, activities got halted, and the focus of marketing shifted towards social media due to engagements of the clients towards various available platforms. The use of the internet and social media increased during and after the pandemic. Digital communications attracted customers towards contactless access and the availability of required services. Interactions among various stakeholders including companies, suppliers, and customers increased during these times for hassle-free and uninterrupted services. A paradigm shift was observed in advertising patterns, customer relationship management, service management, and digital tools and media engagements during the pandemic. A strategic shift, observed during the pandemic, has been explored and covered in this chapter. A theoretical framework of hassle-free uses of digital tools in the pandemic has also been developed and included using various social media platforms.
5
Shagun, Manisha Gupta, Raj K. Kovid, and Madhu Rani. "Response of the Ayurvedic Healthcare Sector to COVID-19." In Cases on Emerging Market Responses to the COVID-19 Pandemic, 242–58. IGI Global, 2022. http://dx.doi.org/10.4018/978-1-6684-3504-5.ch012.
Повний текст джерелаАнотація:
The WHO, in collaboration with national and international health authorities, set the standard for preparing global healthcare systems facing the pandemic which claimed more lives than any other single disease during the corona pandemic. The preparedness and management of the pandemic, being the subject of national priority, witnessed concrete measures taken by the Indian Government to fight the pandemic with executive support of the Ministry of Health and other nationwide Health Services. Ayurveda, an Indian indigenous wholistic healthcare approach, was widely adopted at large. Ayurvedic medicine producing companies saw exponential growth in their revenue during the period of pandemic. This chapter aims at exploring responses of certain constituents of the Ayurvedic treatment system in India—the leading Ayurvedic companies and AYUSH department—to the coronavirus pandemic. The Ayurvedic companies and the AYUSH department responded to the pandemic in a varied way including product diversification, digital marketing, and promotion of yogic exercises and herbal remedies.
6
Cândido, Ricardo Batista, Iara Yamamoto, and Thaís Zerbini. "Validating the Learning Strategies Scale Among Business and Management Students in the Semi-Presential University Context." In Advances in Educational Marketing, Administration, and Leadership, 219–31. IGI Global, 2020. http://dx.doi.org/10.4018/978-1-7998-2124-3.ch013.
Повний текст джерелаАнотація:
This research validates the University Learning Strategy Scale (EEA) used by Martins and Zerbini (2014), among Business and Management students of semi-presential courses. The sample had 350 observations obtained from students of a Higher Education Institution based in the State of São Paulo. Preliminary results showed that although the Learning Strategies Scale (LES) was developed and validated in a hybrid context application, in this research it was applied to the semi-present context and its results were satisfactory, presenting high internal consistency indices, with alphas of Cronbach's of (α = 0.94) for the general scale. Regarding the four dimensions, the result was also very close to the LES with 1) (α = 0.92) for the Cognitive Strategies construct, 2) (α = 0.77) for Emotion Control, 3) (α = 0.85) for Self-Regulatory Strategies and 4) (α = 0, 83) for Interpersonal Help. This scale shows evidence of instrument validity.
7
Al-Jenaibi, Badreya. "Public Relation Professionalism." In Diverse Methods in Customer Relationship Marketing and Management, 239–55. IGI Global, 2018. http://dx.doi.org/10.4018/978-1-5225-5619-0.ch013.
Повний текст джерелаАнотація:
This chapter draws from extensive research conducted in various public relations firms in the United Arab Emirates and describes contemporary research practices on which these firms are building. Their inclination is toward incorporation of permanent research in their organizational framework and in-depth analyses regarding how public relations firms evolve and meet clients' future expectations. In-depth analyses were conducted in national, international, small, average, and high-scale public relations firms to determine how research is helping, at various levels, to excel and impress clients. Mixed research methods were used; 350 questionnaires were distributed and 17 face-to-face interviews were conducted over 7 months. Results suggest that the economic, social, and institutional characteristics of public relations firms in the United Arab Emirates are dissimilar to other countries, so extensive research is required to determine the significance of research concerning improving public relations practices in the country.
8
Kala, Devkant, and D. S. Chaubey. "Impact of Product Presentation on Purchase Intention." In Advances in Marketing, Customer Relationship Management, and E-Services, 1–18. IGI Global, 2019. http://dx.doi.org/10.4018/978-1-5225-5690-9.ch001.
Повний текст джерелаАнотація:
Effective visual product presentation gives consumers a sense of appropriateness and supplementary perceptible experience to lessen the degree of apparent risk, compensate the absence of sensory attributes, and offer delightful online shopping experiences. The purchase of lifestyle products has become a matter of happiness to consumers that is convincingly regulated by the mood. Mood—a direct indicator of the subjective wellbeing—plays a prominent role in consumers' purchase behavior. This chapter attempts to examine the impact of product presentation on purchase intention of lifestyle products and moderating role of mood by obtaining data from 356 Indian online shoppers. Results revealed that mood moderates the impact of product presentation on purchase intention in online shopping context. The study recommends that marketers must offer pleasant and lively virtual product experiences for creating favorable shopping atmospherics and encouraging consumers' purchase intention.
9
Purani, Keyoor, and Sunil Sahadev. "Exploring the Role of Technology Readiness in Developing Trust and Loyalty for E-Services." In E-Marketing in Developed and Developing Countries, 291–303. IGI Global, 2013. http://dx.doi.org/10.4018/978-1-4666-3954-6.ch018.
Повний текст джерелаАнотація:
Technology readiness relates to an individual’s propensity to embrace new technology. Consumers high in technology readiness are very optimistic about the impact of technology, have high levels of innovativeness, are very comfortable in using technology, and feel less insecure about technology. Previous studies have shown how technology readiness influences a consumer’s evaluation of service quality. The effect of technology readiness can also be on such constructs like trust with the service provider as well as loyalty to the service provider. The present study looks at the impact of technology readiness on the evaluation of e-service quality and its subsequent impact on e-trust and e-loyalty. Users of job-service portals in India were contacted for data collection. A total of 350 respondents replied to the questionnaire. The data was analysed through a path analysis procedure. The study found ample evidence for the impact of technology readiness on e-service quality, e-trust and e-loyalty. However the path from e-trust to e-loyalty as well as from e-service equality to e-trust was not found to be significant. The paper discusses the development of the conceptual model, empirical study as well as the implications. Finally, the practical implications that emerge from the results are also discussed.
Тези доповідей конференцій з теми "3506 Marketing"
1
Farel, Romain, and Alborz Bekhradi. "Energy Efficiency of Industrial Systems: A Design Research Perspective." In ASME 2014 International Design Engineering Technical Conferences and Computers and Information in Engineering Conference. American Society of Mechanical Engineers, 2014. http://dx.doi.org/10.1115/detc2014-35056.
Повний текст джерелаАнотація:
Beyond the usual energy efficiency of buildings, industrial energy efficiency involves major politico-economical and environmental challenges, among which the emergence of eco-industrial parks and symbioses. Solving these challenges require reliable methodologies and tools. Having interviewed some major industrial energy stakeholders, it appeared that despite of their motivation, energy efficiency projects were not really successful because of the difficulty in identifying adequate simulation methodologies and/or tools. Moreover, in spite of multiple research projects in industrial energy efficiency, it seems that previous research works do not sufficiently support a systematic and integration view. In this paper, we propose a critical review and a categorization of energy efficiency research methodologies and tools. The analysis of these solutions results in the building of an inventory of more than 50 modeling and simulation software tools. Furthermore, a positing matrix is designed in order to map energy efficiency solutions according to identified granularity levels of industrial systems as well as their marketing maturity level.
2
Yuan, K., Y. Yu, X. Lu, X. Ji, and B. Zhu. "A New Technology for Spraying Advanced Low-Temperature (300 ~ 600 °C) Solid Oxide Fuel Cells." In ITSC2017, edited by A. Agarwal, G. Bolelli, A. Concustell, Y. C. Lau, A. McDonald, F. L. Toma, E. Turunen, and C. A. Widener. DVS Media GmbH, 2017. http://dx.doi.org/10.31399/asm.cp.itsc2017p0132.
Повний текст джерелаАнотація:
Abstract Solid oxide fuel cell (SOFC) has been developed for a hundred year and met a great challenge on material design and marketing. In recent years, new SOFC materials are dug up to achieve high energy-output performance at lower working temperature (300~600 °C), namely low-temperature SOFC (LTSOFC). In this study, Ni-Co-Al-Li oxide (NCAL) was used for making dense, thin and uniform coatings on grooved bipolar electrode substrate for LTSOFC. Low-pressure plasma spray (LPPS) technology was applied to manufacture the NCAL coatings. The performance of a fuel cell package using the coated bipolars was tested between 350 and 600 °C, showing 6~8 W power output with 4 single fuel cells (active area of 25 cm2). The LPPS technology is believed to be one of the ultimate ways for manufacturing the thin film/coatings for SOFC applications in future.
3
Brickner, Robert H. "Behind the Scenes: Historic Agreement to Develop U.S. Virgin Islands’ First Alternative Energy Facilities." In 18th Annual North American Waste-to-Energy Conference. ASMEDC, 2010. http://dx.doi.org/10.1115/nawtec18-3516.
Повний текст джерелаАнотація:
In the summer of 2009, Governor John P. DeJongh, Jr. announced that the Virgin Islands Water and Power Authority (WAPA) had just signed two 20-year Power Purchase Agreements, and the Virgin Islands Waste Management Authority (VIWMA) had signed two 20-year Solid Waste Management Services Agreements with affiliates of Denver-based Alpine Energy Group, LLC (AEG) to build, own, and operate two alternative energy facilities that will serve the residents of St. Croix, St. John, and St. Thomas. The alternative energy facilities, to be built on St. Croix and St. Thomas, have a projected cost of $440 million and will convert an estimated 146,000 tons per year of municipal solid waste into refuse-derived fuel (RDF) using WastAway Services® technology, which will be combined with petroleum coke as fuel in fluidized bed combustion facilities to generate steam and electric power. These sustainable projects will provide 33 MW of electric power to St. Thomas and St. John and 16 MW of electric power to St. Croix, and will help to provide long-term cost stability for electric power and solid waste management in the Territory. Construction is expected to start in spring 2010 with an anticipated completion date during the fourth quarter of 2012. This procurement is a significant achievement for the U.S. Virgin Islands. When the projects are fully implemented, they will allow the Territory to reduce its dependence on oil, recover the energy value and certain recyclable materials from its municipal solid waste, and divert this waste from landfill. Since VIWMA has the responsibility to collect and/or dispose of solid waste year-round, having a system incorporating multiple solid waste processing lines and an adequate supply of spare parts on hand at all times is crucial to meeting the daily demands of waste receiving and processing, and RDF production. Also, with the location of the US Virgin Islands in a hurricane zone, and with only one or two combustion units available in each Project, the ability to both stockpile waste pre-RDF processing and store the produced RDF is very important. Gershman, Brickner & Bratton, Inc. (GBB)’s work has included a due diligence review of the Projects and providing professional support in VIWMA’s negotiations with AEG. GBB’s initial primary assignment centered on reviewing the design and operations of the RDF processing systems that will be built and operated under the respective Service Contracts. VIWMA needed to undertake a detailed technical review of the proposed RDF processing system, since this was the integration point of the waste collection system and waste processing/disposal services. GBB, in association with Maguire, was requested to provide this review and present the findings and opinions to VIWMA. In the completion of this effort, which included both a technical review and participation in negotiations to advance the Service Contracts for the Projects, GBB made direct contact with the key equipment suppliers for the Projects proposed by AEG. This included Bouldin Corporation, the primary RDF processing system supplier, with its patented WastAway technology, and Energy Products of Idaho, the main thermal processing equipment supplier, with its fluidized bed combustion technology and air pollution control equipment. Additionally, since the combustion systems for both Projects will generate an ash product that will require marketing for use and/or disposal over the term of the Service Contracts, GBB made contact with LA Ash, one of the potential subcontractors identified by AEG for these ash management services. Due to the nature of the contract guarantees of VIWMA to provide 73,000 tons per year of Acceptable Waste to each Project for processing, VIWMA authorized GBB to perform a current waste stream characterization study. Part of this effort included waste sorts for one week each in February 2009 on St. Croix and March 2009 on St. Thomas, with the results shared with VIWMA and AEG, as compiled. The 2009 GBB waste stream characterization study incorporated historical monthly waste weigh data from both the Bovoni and Anguilla Landfills that were received from VIWMA staff. The study has formed a basis for continuing to augment the waste quantity information from the two landfills with the additional current monthly results compiled by VIWMA staff going forward following the waste sorts. The final GBB report was published in December 2009 and includes actual USVI landfill receipt data through August 31, 2009. The information contained in this document provides the underpinnings to allow for better tracking and analysis of daily, weekly and monthly waste quantities received for recycling, processing and disposal, which are important to the overall waste processing system operations, guarantees and cost projections. GBB’s annual projections are that the total waste on St. Croix is currently over 104,000 tons per year and over 76,000 tons per year on St. Thomas. The thermal processing technology selected for both Projects is a fluidized bed process, employing a heated bed of sand material “fluidized” in a column of air to burn the fuel — RDF and/or Pet Coke. As such, the solid waste to be used in these combustion units must be size-reduced from the myriad of sizes of waste set out at the curb or discharged into the large roll-off boxes or bins at the many drop-off sites in the US Virgin Islands. While traditional RDF would typically have several days of storage life, the characteristics of the pelletized RDF should allow several weeks of storage. This will be important to having a sound and realistic operating plan, given the unique circumstances associated with the climate, waste moisture content, island location, lack of back-up disposal options and downtime associated with the Power Generation Facility. During the negotiations between AEG and VIWMA, in which GBB staff participated, in addition to RDF and pelletized RDF as the waste fuel sources, other potential fuels have been discussed for use in the Projects and are included as “Opportunity Fuels” in the Service Contracts. These Opportunity Fuels include ground woody waste, dried sludges, and shredded tires, for example. Therefore, the flexibility of the EPI fluidized bed combustion boilers to handle multi-fuels is viewed as an asset over the long term, especially for an island location where disposal options are limited and shipping materials onto and off of each island is expensive. This presentation will provide a unique behind-the-scenes review of the process that led to this historic agreement, from the due diligence of the proposed technologies, to implementation planning, to the negotiations with the contractor. Also discussed will be the waste characterization and quantity analysis performed in 2009 and the fast-track procurement planning and procurement of construction and operating services for a new transfer station to be sited on St. Croix.