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Статті в журналах з теми "ADVERTISEMENT CONTROVERSIA"

Автор: Grafiati

Опубліковано: 11 вересня 2023

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1

Farah, Maya F., and Lamis El Samad. "Controversial product advertisements in Lebanon." Journal of Islamic Marketing 6, no. 1 (2015): 22–43. http://dx.doi.org/10.1108/jima-02-2014-0013.

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Purpose – The purpose of this paper is to examine the impact of religious sect on the Lebanese consumer’s perception of controversial product advertisements. Design/methodology/approach – The study used a quantitative survey that was administered to a purposive representative sample of respondents from the two main Muslim sects in the country, namely, Sunni and Shiite Muslims. Findings – The results indicated significant differences in perceptions between Sunni and Shiite Muslims with regards to the offensiveness of the advertising of controversial products. Briefly, Sunni Muslims found the ad

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2

Devi Krisnan, Uma, and Ernest Cyril de Run. "Malaysian Malay’s Perspective on Printed Sexy Advertisement." International Journal of Business and Management 11, no. 8 (2016): 145. http://dx.doi.org/10.5539/ijbm.v11n8p145.

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This paper sets out to extend current knowledge on reaction towards different levels of sexiness in printed advertisement by Malaysian Malays. This research test these affected based on male models in the communication and advertising literature on Malay in Malaysia utilizing questionnaire based on a set of different levels of sexiness in advertisement. The advertisement used was for non-controversial product (perfume) but some of the advertisement was contentious. Researcher used three levels of advertisements; a fully clothed male model, a revealing attire male model, and a partially sexy ma

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3

Wilkinson, J. B., Douglas R. Hausknecht, and George E. Prough. "Reader Categorization of a Controversial Communication: Advertisement versus Editorial." Journal of Public Policy & Marketing 14, no. 2 (1995): 245–54. http://dx.doi.org/10.1177/074391569501400206.

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Using a disguised, structured technique, the authors collected consumer judgments regarding an editorial advertisement entitled “Of cigarettes and science” sponsored by R. J. Reynolds Tobacco Company. Respondents were shown an actual newspaper section that contained different types of editorials and advertisements, including the “Of cigarettes and science” item. After the respondents indirectly classified each item as either an editorial or advertisement, they were asked to list at least two characteristics about the appearance or wording of the “Of cigarettes and science” item that caused the

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4

Lee, Chulwoo. "Cognitive Linguistic Representation in the Public Service Advertisements: Focused on the Public Service Advertisement ‘Child Safety-Driver is the Guardian’." Korean Society of Culture and Convergence 44, no. 6 (2022): 45–61. http://dx.doi.org/10.33645/cnc.2022.6.44.6.45.

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This study is the result of analyzing how the advertising language are transmitted through metaphors, metonyms, and the blended space. The public service advertisement ‘Children’s Safety- Drivers and Guardians’ is related to the Min-sik Law, focusing on prevention of traffic accidents and safety awareness education for children. This advertisement emphasizes the safety awareness of drivers in the Children Protection Zones with the concept of ‘drivers are guardians’ and also emphasizes the reinforcement of safety education for children. In the process of conceptualizing all drivers on the road

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Randhawa, Gurpreet Kaur, Navyug Raj Singh, Jaswant Rai, Gobindnoor Kaur, and Resham Kashyap. "A Critical Analysis of Claims and Their Authenticity in Indian Drug Promotional Advertisements." Advances in Medicine 2015 (2015): 1–7. http://dx.doi.org/10.1155/2015/469147.

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Introduction. Drug promotional advertisements (DPAs) form a major marketing technique of pharmaceutical companies for promoting their products and disseminating ambiguous drug information which can affect prescribing pattern of physicians. Drug information includes product characteristics, various marketing claims with references in support to increase its credibility and authenticity.Material and Methods. An observational study was carried out on fifty printed drug advertisement brochures which were collected from different OPDs of Guru Nanak Dev Hospital attached to Government Medical Colleg

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6

Kjærbeck, Susanne, and Niels Møller Nielsen. "Communicative problems in Boeing’s advertisement campaign for the combat aircraft Super Hornet." Pragmatics and Society 11, no. 3 (2020): 391–414. http://dx.doi.org/10.1075/ps.17020.kja.

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Abstract This article focuses on an advertisement campaign run in Danish national newspapers promoting Boeing’s combat aircraft F 18 Super Hornet. The campaign received extensive media attention due to its scale and unconventional methods. On the basis of pragmatic text analysis we describe three features in the advertisements: Genre problems, a controversial depiction of sender and recipient, and problems relating to argumentation. We conclude that (1) the analyzed text is predominantly commercial in intent, although framed as information by a sender position that is partly ambiguous in terms

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7

Singh, Parvinder Pal, and Harpreet Singh Chahal. "Consumers Attitude Towards Controversial Television Commercials and Its Impact on Purchase Intentions." Management and Labour Studies 45, no. 1 (2019): 118–41. http://dx.doi.org/10.1177/0258042x19890242.

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Television commercials have been the main medium for advertising products/services/ideas to the masses. However, the use of controversial advertisements has shown a manyfold increase in the recent past. Controversial advertisements can be beneficial or harmful for the product; depending on how the target audience perceives them. Even though such advertisements may cause offense to a certain consumer group(s), but advertisers still don’t refrain from using such advertisements to market their or their clients’ product offerings in different segments namely products/services/ideas. Although the m

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Madni, Abdul Rehman, Ali Hassan, and Arshad Ali. "Attitude of Pakistani Muslims toward Banned Controversial Advertisements." Global Regional Review V, no. III (2020): 136–43. http://dx.doi.org/10.31703/grr.2020(v-iii).15.

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Advertising is a complete process of communication, and it plays an essential role and develops the strongest link between advertisers and their target audience. But, some advertisements are considered controversial because of the content or product, and they may generate negative responses. Religious and social restrictions did not give enough leeway for creative freedom. The main objective of this study is to find out the attitude of Pakistani Muslims toward controversial advertisements. Data were collected from the 525 Pakistanis using a cross-sectional study design. The study adopted conve

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9

Rafi, Muhammad Abyan, and Elda Franzia Jasjfi. "RACISM ISSUES IN NIKE BRAND ADVERTISEMENT." Journal of Visual Communication Design 5, no. 1 (2021): 15–36. http://dx.doi.org/10.37715/vcd.v5i1.2287.

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ABSTRACT  Racialism is a social issue that has become a culture in major countries. Many protest movements against social issues, starting from the community, an organization, to a well-known brand, one of which is Nike. Nike is one of the most well-known and successful sports brands in terms of products and athletes in all sports. This is one of the keys to the success of the Nike brand in awakening the world to the issue of racism, which is widely shown through its visual campaign in the form of an official Nike poster advertisement entitled “Believe in something. Even if it means sacr

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10

Huhmann, Bruce A., and Beth Mott‐Stenerson. "Controversial advertisement executions and involvement on elaborative processing and comprehension." Journal of Marketing Communications 14, no. 4 (2008): 293–313. http://dx.doi.org/10.1080/13527260802141413.

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11

Singh, Parvinder Pal, and Harpreet Singh Chahal. "Exploring the Opinion of Respondents towards Controversial Products in Advertisements: A Study of Punjab." Think India 22, no. 2 (2019): 27–35. http://dx.doi.org/10.26643/think-india.v22i2.8670.

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Анотація:

Advertising continuously advertise their products to “cut through the clutter” using advertisements that could be considered controversial. Such controversial ads may include advertising controversial products or using controversial appeal. Plenty of research has been conducted in western countries about advertising controversial products and what could be the consumers’ response to that. We don’t come across any such study in India which explores the behaviour consumers towards controversial product. This study is a replicatory study of Fam and Waller (2003) that attempt to bridge this gap by

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12

Rejman, Krystyna, Ewa Halicka, and Sylwia Walkowska. "Application of Nutritional Marketing Tools in Press Advertisements." Zeszyty Naukowe SGGW w Warszawie - Problemy Rolnictwa Światowego 13, no. 4 (2013): 149–55. http://dx.doi.org/10.22630/prs.2013.13.4.71.

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In chosen periodicals of the food industry and so-called “women’s press,” food advertisements containing nutritional marketing messages were analysed. The frequency and type of these tools was observed and scientific value and correctness was evaluated. The study results show that most of the advertisements do not comply with current legal regulations. Producers often emphasize the presence of ingredients which are recommended from the nutritional point of view although the product’s overall nutritional value is low or controversial.

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13

Lusińska, Anna. "Skandynawska reklama komercyjna. Budzące kontrowersje u polskiego odbiorcy medialnego zderzenie stereotypowego postrzegania Skandynawii z jej obrazem w przekazie reklamowym." Studia Scandinavica 6, no. 26 (2022): 125–36. http://dx.doi.org/10.26881/ss.2022.26.08.

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Advertising is a product of culture and, at the same time, creates culture. Advertisements often refer to symbols and myths, but also to stereotypes, i.e. socially established, “rigid” views, ideas about reality consisting of someone else’s opinions, which are deeply rooted in human consciousness. Using such images – both native and foreign – for commercial purposes, advertisements can distort them to affect the recipient. The aim of this article is to identify and analyse selected Scandinavian commercial advertisements considered controversial in terms of confronting the stereotypical percept

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14

Abel, Gregory A., Marie-Adele Sorel, Ellis J. Neufeld, and Jane C. Weeks. "Hematology-Related Direct-to-Consumer Advertising: A Content Analysis and Verification of Claims from Print Media." Blood 108, no. 11 (2006): 3346. http://dx.doi.org/10.1182/blood.v108.11.3346.3346.

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Abstract Background: Patient-directed marketing of hematology medications is an increasingly prevalent and controversial practice. Content analysis of hematology-related direct-to-consumer advertising (DTCA), with attention to how benefit and risk/side effect information is presented as well as assessment of the appeals and claims made, is essential to understanding its potential effect on patient outcomes. Methods: We reviewed all DTCA for hematological medications appearing in 2005 in the largest circulation patient-focused bleeding-disorder and cancer magazines (Hemaware and CURE), as well

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Laczniak, Russell N., Darrel D. Muehling, and Les Carlson. "Mothers’ Attitudes toward 900-Number Advertising Directed at Children." Journal of Public Policy & Marketing 14, no. 1 (1995): 108–16. http://dx.doi.org/10.1177/074391569501400110.

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Although advertising directed at children has been a highly researched topic, no published studies to date have specifically investigated advertisements that encourage children to call 900-telephone numbers. As a result, the authors study parents’ attitudes toward such advertisements (and other promotional activities) directed at children. Their findings on the basis of responses from over 370 mothers in three distinct regions of the United States suggest that parents are extremely negative toward advertisers’ use of 900-numbers in children's advertising. In fact, their results indicate that m

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16

Kaczmarek, Emilia. "Etyczne wyzwania w przemyśle farmaceutycznym. Zarys problematyki." Annales. Etyka w Życiu Gospodarczym 18, no. 3 (2015): 99–108. http://dx.doi.org/10.18778/1899-2226.18.3.08.

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The goal of the text is to show which actions of the modern pharmaceutical industry are morally controversial. There are several burning issues that we need to face on this field, such as: How to deal with the conflict of interests within the medicine? How to mark the vanishing boundaries between information and advertisement concerning the pharmaceutical education? How does the drug advertisement lead to the pharmaceuticalization of society? In the text all of these problems will be briefly analysed. The article has an introductory character, it may serve as an overview of the burning issues

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17

PÉREZ-GRANADOS, CRISTIAN, KARL-L. SCHUCHMANN, and MARINEZ I. MARQUES. "Advertisement call and diel pattern of Pseudis platensis (Anura, Hylidae, Pseudinae) in the Brazilian Pantanal and a bioacoustical comparison with Pseudis paradoxa." Zootaxa 4768, no. 2 (2020): 239–48. http://dx.doi.org/10.11646/zootaxa.4768.2.5.

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Anuran advertisement calls are life history traits associated with sexual selection and reproduction, and they play an important role in premating isolation mechanisms between species. Comparative bioacoustical analyses of these calls can be useful for taxonomic purposes. Phylogenetic relationships within the genera Pseudis are controversial, especially those related to P. platensis, which is often considered a full species or a subspecies within P. paradoxa. The advertisement call of P. platensis has not been described in detail; therefore, call comparisons of these two conspecifics have not

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18

Raza, Syed Hassan, Umer Zaman, Paulo Ferreira, and Pablo Farías. "An Experimental Evidence on Public Acceptance of Genetically Modified Food through Advertisement Framing on Health and Environmental Benefits, Objective Knowledge, and Risk Reduction." International Journal of Environmental Research and Public Health 18, no. 10 (2021): 5264. http://dx.doi.org/10.3390/ijerph18105264.

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Owing to the emerging challenges on global food security and the decade of controversies over genetically modified food (hereafter GMF), the present study aims to explore the effects of advertisement framing on health and environmental benefits, sources of perceived risk reduction, and domain-specific knowledge on the acceptance of GMF. The study conducted a quasi-experimental factorial 2 (advertisement message framing: health vs. environmental benefits) × 2 (expert endorsement: present vs. absent) between-subject design involving 300 adult participants from Pakistan. Using a multi-group struc

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19

Goldberg, Scott. "Advertising to the End Consumers by Pharmaceutical Companies." International Journal of Research in Business and Social Science (2147-4478) 2, no. 4 (2013): 60–71. http://dx.doi.org/10.20525/ijrbs.v2i4.81.

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   The last several years have seen an increase in the number of direct to consumer advertisements by pharmaceutical companies. Direct to Consumer advertisements (DTC) means targeting the end consumer through advertisements on television, radio, in newspapers, magazines, and the Internet. The qualitative study presents data and supports the need for a future quantitative study to ask physicians and consumers their opinions on whether pharmaceutical companies should be allowed to advertise directly to the end consumer. This article reviews the literature on this controversial

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20

Karas, Hilla. "False equality in election advertisements." Journal of Language and Politics 18, no. 1 (2019): 131–53. http://dx.doi.org/10.1075/jlp.18022.kar.

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Abstract Studies have covered a variety of aspects related to the translation of political texts and propaganda. However, little has been written about the role that heterolingualism and translation can play in the original versions of these very texts. This article investigates a case in which multilingualism in propaganda was employed to reflect and comment on multilingualism and diversity in the political reality. It analyzes two highly controversial televised election advertisements from the Israeli 2013 campaign and their use of both Hebrew and Arabic in speech and in interlingual and int

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21

Kamalul Ariffin, Shaizatulaqma, Ishak Ismail, and Khairul Anuar Mohammad Shah. "Religiosity moderates the relationship between ego-defensive function and attitude towards advertising." Journal of Islamic Marketing 7, no. 1 (2016): 15–36. http://dx.doi.org/10.1108/jima-11-2014-0074.

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Purpose – This paper aims to view the role of religiosity in moderating the relationship between ego-defensive function of Muslim consumers’ and attitude toward advertising of controversial product. There is a rising concern among Muslim consumers’ with regards to the halal status of many food outlets in Malaysia. This came out because many food operators do not understand what halal really means. Many of them are from Kopitiams food and beverages industry. Design/methodology/approach – Survey method was used for the purpose of data collection in April 2014, and quantitative approach has been

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22

Lyu, Zhi-Tong, Zhao-Chi Zeng, Jian Wang, Chao-Yu Lin, Zu-Yao Liu, and Ying-Yong Wang. "Resurrection of genus Nidirana (Anura: Ranidae) and synonymizing N. caldwelli with N. adenopleura, with description of a new species from China." Amphibia-Reptilia 38, no. 4 (2017): 483–502. http://dx.doi.org/10.1163/15685381-00003130.

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The taxonomy of Babina sensu lato was controversial in the past decades. In this study, the phylogeny of genus Babina sensu lato was re-constructed based on genetic analysis, morphological comparison and advertisement call analysis. We found that Babina sensu stricto and previous subgenus Nidirana should be two distinct genera in the family Ranidae. N. caldwelli is confirmed to be a synonym of N. adenopleura because of the small genetic divergence and the lack of distinct morphological differences. A new species, Nidirana nankunensis sp. nov. is described based on a series of specimens collect

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23

Forkert, Kirsten, and Ana Lopes. "Unwaged Posts in UK Universities: Controversies and Campaigns." tripleC: Communication, Capitalism & Critique. Open Access Journal for a Global Sustainable Information Society 13, no. 2 (2015): 533–53. http://dx.doi.org/10.31269/triplec.v13i2.583.

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This article examines unwaged posts at UK universities, using recent examples of advertised job posts. While unpaid work is common in the UK higher education system, unwaged posts are not. The posts under scrutiny in this article differ from traditional honorary titles as they target early career academics, who are unlikely to have a paid position elsewhere, rather than established scholars. The article contextualizes the appearance of these posts in a climate of increasing marketization of higher education, entrenching managerialism in higher education institutions, and the casualization of a

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24

Pham, Van Tuan, Thi Diep Anh Le Hoang, Tien Dat Du, and Van Dung Do. "Antecedents of Social Media Advertising Avoidance: An Empirical Study in Pawnbroking Industry." Alinteri Journal of Agriculture Sciences 36, no. 1 (2021): 733–45. http://dx.doi.org/10.47059/alinteri/v36i1/ajas21103.

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Purpose - This paper aims to explore antecedents of ad avoidance with the context in the Vietnam pawnbroking industry. Furthermore, the differences in ad avoidance under personal characteristics will firstly appear in this study. Methodology - A qualitative method from 412 social media users was used to test the proposed model. All data were assessed reliability and validity on SPSS version 26 before conducting into CFA and CB-SEM in AMOS software. Findings - The findings indicate that while ad skepticism and perceptions ad as controversial partially mediates the relationship between ad avoida

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Duda-Hyz, Michalina. "Proposed Polish Advertisement Levies – An Efficient Source of Public Income or Instruments of the Political Battle?" Review of European and Comparative Law 50, no. 3 (2022): 219–37. http://dx.doi.org/10.31743/recl.13039.

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This article analyses the bill of 2nd February 2021 on additional revenues of the National Health Fund, the National Fund for the Protection of Historical Monuments and the establishment of a Fund for the Support of Culture and National Heritage in the Media Area. The draft legislation, the announcement of which has triggered an unprecedented blackout protest in private media as well as a mass anti-government protest on the Internet, provides for the introduction of new public levies called advertisement contributions and the establishment of a new state special-purpose fund – the Fund for the

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Monteiro, Solange Aparecida de Souza, and Paulo Rennes Marçal Ribeiro. "Reflections on erotization and childhood from the analysis of advertisements." Revista Tempos e Espaços em Educação 13, no. 32 (2020): 1–20. http://dx.doi.org/10.20952/revtee.v13i32.14394.

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This paper aims to analyze advertisements and discuss child erotization in content and images of children to disseminate both products that can be used by them and the use of children in advertisements for the adult public. The advertisements make use of different technologies and are disseminated both in print and digital media. To carry out this work we rely on some studies on erotization of children's bodies, presenting elements that build the image of the adult child in the media under the bias of erotization and sensuality, their multiple readings and meanings attributed to them. We consi

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S V, Krishna Kishore, Vasudevan M, Jayanta Banerjee, and Prabha Kiran. "Influence of Advertisement's Controversial Element and Emotional Appeal on Customer Intention to Buy." International Journal of Business and Globalisation 1, no. 1 (2021): 1. http://dx.doi.org/10.1504/ijbg.2021.10048253.

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Yu, Eun-Ah, and Ji-Eun Choi. "Influence of YouTube Influencers’ Characteristics on Consumer Response after the Controversy over ‘Backdoor Advertisement’." Institute of Management and Economy Research 13, no. 1 (2022): 141–52. http://dx.doi.org/10.32599/apjb.13.1.202203.141.

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Kusuma, Meidiahna. "Does culture tame the bunny? A content analysis of a global adult magazine." Qualitative Market Research: An International Journal 17, no. 1 (2014): 4–23. http://dx.doi.org/10.1108/qmr-07-2013-0045.

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Анотація:

Purpose – Few empirical studies have probed the effects of culture on the standardization/adaptation decision in the context of controversial products. This study aims to investigate the relationship between sociosexuality and the adaptation decision for editorial images and advertisements in Playboy magazine through content analysis. Design/methodology/approach – This study is a qualitative research using content analysis as the research approach. The content analysis is done for Playboy magazines from four culturally diverse countries conducted for this study. Findings – The result shows tha

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Gurrieri, Lauren, Jan Brace-Govan, and Helene Cherrier. "Controversial advertising: transgressing the taboo of gender-based violence." European Journal of Marketing 50, no. 7/8 (2016): 1448–69. http://dx.doi.org/10.1108/ejm-09-2014-0597.

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Purpose To date, the cultural and societal effects of controversial advertising have been insufficiently considered. This study aims to investigate how advertising that uses violent representations of women transgresses the taboo of gender-based violence. Design/methodology/approach This study encompasses a visual analysis of the subject positions of women in five violent advertising representations and a critical discourse analysis of the defensive statements provided by the client organisations subsequent to the public outrage generated by the campaigns. Findings The authors identify taboo t

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Pfau, Michael William. "Encomium on Helen as Advertisement: Political Life According to Gorgias the Barbarian." Journal for the History of Rhetoric 3, no. 1 (2000): 11–22. http://dx.doi.org/10.5325/jhistrhetoric.3.1.0011.

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Abstract In this paper I develop a speculative reading of Gorgias's Encomium on Helen that begins from several common assumptions about the work—especially its status as a “pretext” for Gorgias's hidden purposes and its character as a sort of advertisement. Beginning from these common assumptions I propose that the Encomium is appropriately read as an allegorical representation of Athenian political life. By way of this allegory Gorgias was able to advertise his conception of persuasion despite its highly controversial political implications. I refer to Gorgias as a “barbarian” due to the fund

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32

Günalan, Elif, Saadet Turhan, Betül Yıldırım Çavak, İrem Kaya Cebioğlu, and Özge Çonak. "The Evaluation of Videos about Branched-Chain Amino Acids Supplements on YouTube™: A Multi-Approach Study." International Journal of Environmental Research and Public Health 19, no. 24 (2022): 16659. http://dx.doi.org/10.3390/ijerph192416659.

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Branched-chain amino acids (BCAAs) are one of the most controversial ergogenic aids in terms of effectiveness and safety. This study aimed to evaluate the quality and reliability of BCAA supplements related to English videos on YouTube™ and to synthesize with the sentiment–emotion analysis of comments on videos. The content analysis of the information on videos was evaluated with the use of DISCERN, Journal of American Medical Association (JAMA) benchmark criteria, and Global Quality Score (GQS). In addition, word cloud and sentiment and emotional analysis of comments in videos were performed

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Pechmann, Cornelia, Guangzhi Zhao, Marvin E. Goldberg, and Ellen Thomas Reibling. "What to Convey in Antismoking Advertisements for Adolescents: The use of Protection Motivation Theory to Identify Effective Message Themes." Journal of Marketing 67, no. 2 (2003): 1–18. http://dx.doi.org/10.1509/jmkg.67.2.1.18607.

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Antismoking advertising is increasingly used, but its message content is controversial. In an initial study in which adolescents coded 194 advertisements, the authors identified seven common message themes. Using protection motivation theory, the authors develop hypotheses regarding the message theme effects on cognitions and intentions and test them in an experiment involving 1667 adolescents. Three of the seven message themes increased adolescents’ nonsmoking intentions compared with a control; all did so by enhancing adolescents’ perceptions that smoking poses severe social disapproval risk

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Allevato, Giulio, and Fernando Pastor-Merchante. "The Google Ireland Case and the Legal Battle over Digital Taxes in the European Union." Review of European Administrative Law 14, no. 1 (2021): 209–20. http://dx.doi.org/10.7590/187479821x16190058548808.

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The preliminary ruling of the Court of Justice of the European Union in the Google Ireland case turned on the compatibility with the rules on free movement of some of the administrative arrangements put in place by Hungary in order to administer its controversial advertisement tax (namely, the obligation to register and the penalties attached to the failure to comply with that obligation). The preliminary ruling offers some interesting insights on the way in which the Court assesses the compatibility with the freedom to provide services of national administrative arrangements aimed at ensuring

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TERSKIKH, Marina Victorovna, and Ekaterina Olegovna BYKOVA. "ADVERTISING TEXTS AS A LINGUISTIC EXPERTISE OBJECT." Neophilology, no. 16 (2018): 5–14. http://dx.doi.org/10.20310/2587-6953-2018-4-16-5-14.

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We show linguistic expertise of controversial advertising texts as current but not enough developed direction in the Russian linguistic expertology. Linguistic violations classification in the sphere of regional advertising practice, linguistic expertise modern methods and problem aspects of this activity are shown. The issue of making stylistic norms easier and its liberation in advertising communication, linguistic game as a source of provocative advertisement is in the centre of attention. According to the experience of regional practice of linguistic expertise of controversial advertising

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Al jaff, Mohammed Rashid Hassan, and Sarbast Taha Sharif. "The legal assessment of the crime of commercial advertising against public order and public morality." Journal of University of Human Development 5, no. 1 (2019): 29. http://dx.doi.org/10.21928/juhd.v5n1y2019.pp29-35.

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in this research we will examine the legal dimensions of this contemporary crime in Iraqi consumer protection law which was ordered in 2010 .then we will focus on the criminal framework of the mentioned crime clarifying its elements , in addition to that we will make controversial discussion regarding the determination of the crime . in this research we will make a presumption by which we will spouse that the commercial advertisements must be suitable with the public interest criteria and human dignity. thus by increasing of this commercial practices without controlling, consequently the legis

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Tiwari, Vidhi K., and Suman Setty. "Olympics and Rule 40: A Critical Examination." Christ University Law Journal 5, no. 2 (2016): 37–44. http://dx.doi.org/10.12728/culj.9.4.

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The most awaited event in the world of sports has given rise to a controversy, following the recent amendment in the form of the much discussed, Rule 40, of the Olympic Charter. This move has been criticized due its various drawbacks. In the wake of the same, an attempt has been made to critically examine the situation, considering the aspects of commercial marketing, intellectual property attributes relating to the event, rights of athletes and most importantly the effective implementation of this rule. In the London Olympics, rule 40 had secured a mention due to the protests initiated by ath

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Ferrari, Liliana, and Marcos Vaira. "A new species of Elachistocleis (Anura: Microhylidae) from the Andean Yungas of Argentina, with comments on the Elachistocleis ovalis - E. bicolor controversy." Amphibia-Reptilia 24, no. 3 (2003): 269–84. http://dx.doi.org/10.1163/156853803322440754.

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AbstractElachistocleis skotogaster spec. nov. is described from the Andean Yungas of Argentina. It is unique in the genus in having belly and legs densely spotted with brown, an uniformly dark brown dorsal mottled with black, absence of a light vertebral strip, a fold behind the mouth but not a postcommisural gland. Its natural history and advertisement call are briefly noted. Elachistocleis ovalis and E. bicolor are considered different species, and Buenos Aires, Argentina, is established as type locality for the latter one. Se describe Elachistocleis skotogaster n. sp. de las Yungas andinas

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Ducournau, Pascal, and Claire Beaudevin. "Of deterritorialization, healthism and biosocialities: the companies' marketing and users' experiences of online genetics." Journal of Science Communication 10, no. 03 (2011): C04. http://dx.doi.org/10.22323/2.10030304.

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Since the early 2000s, anybody can buy genetic tests, directly sold on the Internet. These tests provide information about susceptibilities to some diseases and/or about ancestry. Thus, this article deals with a new e-market, whose scientific basis (validity of the tests) and status (as medical devices or consumer goods) are currently controversial. On one hand, we describe the tests and the advertisement and marketing strategies used by the companies (we made an inventory of about 40); on the other hand, we discuss several aspects on the basis of interviews conducted with users: first, the en

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Brkljača, Nemanja, Svetlana Mihić, Boško Umetić, and Dejan Supić. "Improving the marketing potential of rural area through the cultivation of the industrial hemp." Ekonomika poljoprivrede 69, no. 1 (2022): 179–93. http://dx.doi.org/10.5937/ekopolj2201179b.

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In presently, industrial hemp (Cannabis sativa L.) represents a controversial plant that is not researched enough. The aim of the study presented in this paper is to show that marketing of the rural areas can be done through the cultivation of industrial hemp. Hemp has a huge marketing potential which can be a tool of rural development in Serbia. Concrete results are given from the point of the view of three groups: people who reside in cities, owners of healthy food markets and producers. The author presented survey research which shows that the majority of people are not well educated about

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Stwora, Anna. "Funny or distasteful? A cross-cultural perspective on surprise and humour in multimodal advertising." European Journal of Humour Research 8, no. 2 (2020): 113. http://dx.doi.org/10.7592/ejhr2020.8.2.stwora.

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Today’s infotainment clutter puts pressure on advertisers to come up with more surprising and more memorable ads. This need for novelty, creativity, and astonishment does set the expectation bar high, steering ads towards various means of eliciting surprise, including humour, shock, and taboo. In this paper, the author will try to investigate a set of multimodal advertising messages which use (debatable) humour and surprise, with a view to finding trans-cultural similarities and differences in terms of ad appreciation. The primary objective of this paper is to explore attitudinal responses of

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Gierl, Heribert. "Are Slim Models Doing Better? Advertising Effect of Model Body Size." Marketing ZFP 41, no. 3 (2019): 3–32. http://dx.doi.org/10.15358/0344-1369-2019-3-3.

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Advertisements frequently contain images of persons (models) in a decorative role. Advertisers have to decide what characteristics these models should have (gender, age, pose, clothing, facial expression, etc.). Among these characteristics, the model’s body size is an important aspect. Numerous previous studies have shown that the model’s body size has an impact on how positively consumers evaluate the promoted product. One must admit that the model’s body size used in advertisements has evoked controversial debates in recent years. While using slim models was not strongly criticized some deca

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Xie, Ni. "Determination of Indirect Tort Liability under the Circumstance that the ISP Gains Economic Benefits from Advertisements in Infringing Works in China." Journal of Education, Humanities and Social Sciences 11 (April 20, 2023): 81–86. http://dx.doi.org/10.54097/ehss.v11i.7506.

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According to Chinese law, “directly obtaining any economic benefits” from the works of network users cause network service providers to bear a “higher duty of care” for the infringement acts. However, the standards of “directly obtaining any economic benefits” and “a higher duty of care” have triggered a series of controversies in theory and practice. In terms of theory, this article compares the provisions regarding “direct economic benefits” under the PRC law with the Safe Harbor Rules of the U.S. Digital Millennium Copyright Act (DMCA), pointing out the cognitive bias existing in the PRC in

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Adams, Britt, Tammy Schellens, and Martin Valcke. "Promoting adolescents’ moral advertising literacy in Secondary Education." Comunicar 25, no. 52 (2017): 93–103. http://dx.doi.org/10.3916/c52-2017-09.

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Minors are daily confronted with advertisements, which are occasionally controversial. In order to promote adolescents’ moral advertising literacy, this intervention study explores how to stimulate secondary education students’ knowledge on advertising law and their moral judgement of advertisements. Because a lot of new ?especially online? advertising formats have arisen during the last years, 191 students from 12 classes were randomly assigned to either a no tablet condition or a tablet condition (to raise authenticity of learning material). The results show that students who use tablet devi

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Safi, Omid. "Who Put Hate in My Sunday Paper?" American Journal of Islam and Society 26, no. 1 (2009): 122–35. http://dx.doi.org/10.35632/ajis.v26i1.1427.

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Uncovering the Israeli-Republican-Evangelical Networksbehind the “Obsession” DVDSomething strange showed up inside the Sunday newspapers of millions ofAmericans last September. Thematerial included alongside comics, coupons,and advertisement for local stores is a controversial DVD called “Obsession:Radical Islam’sWar against theWest.” Some 28 million copies of it were distributedfor free in this fashion. In some ways, this campaign’s scale and ideologicalvenom were unprecedented: many newspapers stated that they hadnever previously distributed freeDVDs as inserts, certainly nothing with sucha

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Setiowati, Endang. "Infotainment: Kebebasan atau Kebablasan Ditinjau dari Kajian Ekonomi Politik Media." Humaniora 1, no. 1 (2010): 20. http://dx.doi.org/10.21512/humaniora.v1i1.2144.

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Infotainment as delivered on television occurs to be one controversial TV shows, often accused as a program that practically a "Social Duping". But, in reality these genres frequently achieve rating peak, which in certain will raise TV commercial due to profitable matters for Television Company. Article explores “conspiracies” that occurs based on variable interest between producers, broadcasting industry, rating institutions, and advertisements both for continuity and multiple profit. The main idea of how infotainment dominates both news and entertainment program is caused by social actors' d

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Gürsel, Burcu. "The Mythical Interface of Turkish Intellectuals' Orientation toward the Armenian Genocide." International Journal of Middle East Studies 47, no. 4 (2015): 791–95. http://dx.doi.org/10.1017/s0020743815000999.

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Still prefaced in many commentaries as a taboo, the topic of the genocide in Turkey has ironically become a talking point de rigueur for anyone who is visible in the public sphere and who lays claims to an identity as an intellectual. “Anyone,” then, will momentarily serve as the working definition of the intellectual, for all intents and purposes, in this inquiry into the grammar among Turkish and Armenian intellectuals both within and outside Turkey. The litany of self-proclaimed firsts in addressing the topic of genocide in any given genre in Turkey is better understood in the light of Bart

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Kisić, Izabela. "The Media and Politics: The Case of Serbia." Southeastern Europe 39, no. 1 (2015): 62–96. http://dx.doi.org/10.1163/18763332-03901004.

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For over a decade media legislation, controversial as it was, has been a matter of controversy in Serbia. It was only in 2011 that a newly adopted media strategy developed by European Union and Council of Europe criteria hinted at change for the better as it envisaged the amendment of the entire media legislation (about 18 laws). Consequently, three new laws were passed in 2014: on public information and the media; on broadcast media; and, on public broadcasting service. Ten laws are still pending – either to be amended or adopted. After the change of the regime in 2000, the media legislation

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Lloren, Gregg S. "Socio-Cultural Appropriation of Sex-Sell Billboard Ads: A Multimodal Study on the Grammar of Sexually Implicit Advertising Text and Images." Plaridel 14, no. 2 (2017): 113–36. http://dx.doi.org/10.52518/2017.14.2-06lloren.

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In the Philippines, “sex-sell” advertisements (ads), particularly the 2011 billboard by Bench featuring the Volcano Philippine Rugby Team, have been controversial. Community leaders view the ads as being offensive to the socio-cultural values of the community in which the ad is distributed. In response, producers of the ads contend that their works are merely creative options within the frames of the law. This paper approaches the arguments by investigating the linguistic functions of sex-sell ads through the grammatical analysis of its visual syntax. Using the framework of multimodal discours

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Michalski, Michał A. "Dzieci rynku... Rynek dzieci... Osoby czy zasoby?" Annales. Etyka w Życiu Gospodarczym 15 (January 1, 2012): 73–87. http://dx.doi.org/10.18778/1899-2226.15.07.

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The status of the child in the context of contemporary socio-cultural processes that are reflected in the market is the main issue discussed in this paper. It may be surprising to concentrate on children and the market, while the sphere of economic exchange is the scene of such actions as work, production and consumption which seem to be reserved to adult members of the society. Although there are issues – such as kids advertisement and its consequences, and children’s participation in the process of buying – that are discussed, the range of problems that deserve consideration is far wider. Th

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