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Дисертації з теми "Advertising the health offer"

Автор: Grafiati
Опубліковано: 28 травня 2022
Оновлено: 31 липня 2025

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1

Летуновська, Наталія Євгенівна, Наталия Евгеньевна Летуновская та Nataliia Yevhenivna Letunovska. "Маркетинг оздоровлення: розвиток спеціалізованих напрямків туризму в регіоні". Thesis, ІВВ Луцького НТУ, 2021. https://essuir.sumdu.edu.ua/handle/123456789/83618.

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Анотація:
У тезах проаналізований ринок України як перспективний географічний напрямок для оздоровчого туризму. Виокремлені причини, що стримують реалізаціє проєктів у сфері туризму оздоровлення. Приведені статистичні показники туристичних потоків в Україну. Перелічені доцільні способи маркетингового просування послуг оздоровчого туризму.<br>В тезисах проанализирован рынок Украины как перспективное географическое направление для оздоровительного туризма. Выделены причины, которые сдерживают реализацию проектов в сфере туризма оздоровления. Приведены статистические показатели туристических потоков в Укра
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2

Willmore, Christopher. "Targeted persuasive advertising." Thesis, University of British Columbia, 2008. http://hdl.handle.net/2429/1550.

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Анотація:
The three essays of this thesis consider a firm’s choice of advertising campaign when advertising may be conditioned on the preferences of individual consumers. In essay one, I show that a monopolist will use such advertising to turn sub-marginal consumers, who are not quite willing to pay for the good, into marginal consumers who are indifferent to paying for the good or going without it. The second essay considers the use of targeted advertising in duopoly, when one of the firms does not have access to advertising. I find that advertising will target those consumers most likely to switch to
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3

Farmanova, Elina. "Organization of health services for minority populations: the role of organizational health literacy and an active offer of health services in French in Ontario." Thesis, Université d'Ottawa / University of Ottawa, 2017. http://hdl.handle.net/10393/36106.

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Анотація:
Background: Health systems around the world are facing significant shifts in demographic profiles due to increasing ethnic, cultural and linguistic diversity of populations they serve. However, the provision of health care and health services in the language of the minority has been difficult and inconsistent. The concept of the health-literate organization has been developed amid growing recognition that system changes are needed to align health-care delivery with the needs, skills, and abilities of the population. Despite the recent proliferation of research on health literacy, studies of or
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4

Edin, Malin. "Persuasive Advertising : Consumers' views of and responses to the advertising of health-related products." Thesis, Internationella Handelshögskolan, Högskolan i Jönköping, IHH, Företagsekonomi, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-18260.

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Анотація:
The problem that this thesis deals with is that the intense competition and increasing consumer power in the health industry calls for the operating companies to take consumers’ considerations into account when advertising their products. It is further suggested that consumers will be extra careful before buying health-related products due to their direct effect on their personal health. Thus, companies selling health-related products must gain an understanding of how consumers form their judgments of the advertisements for the same in order to be able to create persuasive and thus effective a
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5

Lynhagen, Sofia. "Rasbiologins offer : En kritisk diskursanalys om rasbiologins uppkomst och påverkan." Thesis, Högskolan i Halmstad, Akademin för hälsa och välfärd, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-39437.

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The aim with this study is to investigate how racial biology gained its foothold in the Swedish welfare society, the consequences it entailed and how to motivate sanctions against individuals who were considered to deviate from the norm. In order to investigate these issues, I have used discourse analysis as a method. The material I have used has consisted of motions to the Swedish parliament, journal entries and other documents of importance that have been written during this time. The consequences of racial biology are the eugenics measures that affect a large group of the population, throug
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6

Thornsen, David E. "Effectiveness of the Heartside Counseling Consortium does the therapeutic relationship offer hope in the inner-city? /." Online full text .pdf document, available to Fuller patrons only, 2002. http://www.tren.com.

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7

Jardine, Andrew, and n/a. "Discursive analysis of a television advertising campaign : obliged to be healthy." University of Otago. Department of Marketing, 2006. http://adt.otago.ac.nz./public/adt-NZDU20061101.114209.

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Анотація:
This thesis describes and demonstrates the use of discourse analysis as a means of facilitating critical awareness and stimulating research practice within a consumer research context. In a generic sense, discourse analysis applies to a range of semiotic methods for studying text (including talk, writing and visual images), where the objective is to gain insight into both the meanings of a text and what it signifies. Emphasis is placed on the constructive use of language, where texts of various kinds are said to construct our social world. Two approaches to discourse analysis are detailed. F
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8

Mattsson, Elin. "Att konstruera ett offer : en kritisk diskursanalys av Socialstyrelsens utbildningsmaterial ”Sex mot ersättning”." Thesis, Stockholms universitet, Institutionen för socialt arbete - Socialhögskolan, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:su:diva-143844.

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Анотація:
In 1999, Sweden was the first country in the world to criminalize the buying, but not the selling, of sexual services. This law is based on the ideological stance that transactional sex is to be understood as men’s violence against women. Since 1999, however, various studies have shown that not only women sell sex, but that a large number of sex workers are men and transgender. The aim of this study is to investigate how Sweden’s national board of health and welfare (Socialstyrelsen) constructs and presents the gender and sexuality of individuals who are engaged in transactional sex. Education
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9

Kennedy-Tucker, Patricia Elaine. "Direct-to-Consumer Advertising of Drugs and Patients' Health Care Seeking Behaviors." ScholarWorks, 2014. https://scholarworks.waldenu.edu/dissertations/42.

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Анотація:
Known as direct-to-consumer advertising (DTCA), pharmaceutical companies in the United States are permitted to advertise prescription drugs directly to consumers. The purpose of this quantitative study was to determine if an association exists between DTCA and health care-seeking behaviors. The theoretical framework for this study involved social learning theory, information integration theory, and prospect theory. The research questions identified if exposure to DTCA (a) is associated with physician office visits, (b) influences a patient/physician conversation regarding a prescription, (c) i
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10

Diebel, Nicholas Earl. "Empirical Investigations of Contracting in Intermediate Markets." Thesis, Boston College, 2018. http://hdl.handle.net/2345/bc-ir:108261.

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Анотація:
Thesis advisor: Julie H. Mortimer<br>My doctoral research focuses on empirical investigations of contracting in intermediate markets and its effects. I am currently pursuing two research projects that together constitute the chapters of this dissertation. The first chapter focuses on contracting between hospitals and insurers and a pricing practice in place in Maryland. In the second chapter, which is joint work with Julie Holland Mortimer and Sylvia Hristakeva, we instead investigate contracting practices in the national television advertising market. Chapter 1) In recent years researchers an
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11

Andersson, Carolina, and Louise Bengtsson. "Slarvets offer : Ärenden hos Patientnämnden rörande vårdrelaterade infektioner samt bristande hygien och vårdmiljö ur ett patientperspektiv." Thesis, Uppsala universitet, Institutionen för folkhälso- och vårdvetenskap, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-341012.

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Анотація:
Vårdrelaterade infektioner är den vanligaste vårdskadan på svenska sjukhus och drabbar årligen 9 % av sjukhusens patienter. Syftet med studien var att undersöka inkomna synpunkter och klagomål till Patientnämnden rörande brister i hygien och vårdmiljö samt vårdrelaterade infektioner. Datainsamling skedde genom att ärenden som inkommit till Patientnämnden under perioden 160701–170630 studerades. För att besvara syftet har en deskriptiv design och huvudsakligen kvalitativ textanalys med induktiv ansats använts. Resultatet av studien visade att tio ärenden innehållande upplevda brister i hygien o
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12

Castonguay, Jessica. "Paradoxical Promotions: Age Differences in Children's Responses to Food Advertising Triggering Multiple Health Schemas." Diss., The University of Arizona, 2014. http://hdl.handle.net/10150/316898.

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Анотація:
The present study investigated whether exposing children to a television advertisement for a sugar-laden cereal that depicts physical activities influences their perceptions of the promoted food as healthy and appealing differently than exposure to an advertisement for the same product without the depiction of physical activities. Differences in the impact each advertisement had on children's attitudes toward and intentions to exercise were also examined. In addition to testing the straightforward effect of advertising exposure, this study explored the potential for age differences to lead to
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13

Al-Mazyad, Muneera. "Food advertising to children on UK television in 2012 : implications for dental health." Thesis, University of Liverpool, 2015. http://livrepository.liverpool.ac.uk/2033460/.

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Анотація:
Background: British children are exposed to higher levels of unhealthy than healthy food advertising through the television programmes they watch (Boyland et al., 2011). Needless to say, television is one of the most powerful media through which products can be promoted (Coon et al., 2001). Cairns et al. (2013), in their systematic review, found that television food advertisements can have a direct effect on children’s dietary choices, behaviours and attitudes. Furthermore, evidence shows that children who spend more time watching television are at a greater risk of developing caries (Locker,
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14

Zhan, Yiqian. "Measure the effectiveness of fear appeal in health communication: a regulatory fit model approach." HKBU Institutional Repository, 2018. https://repository.hkbu.edu.hk/etd_oa/559.

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Анотація:
Public service announcements (PSA) have been utilized successfully to promote the health behaviors to the public. In spite that Hong Kong government keep increasing the budget of PSA (admanGo, 2015;2016), the effectiveness of PSA is seldom measured. Previous studies focus on testing the discourses, contents, and public's interpretations of PSA (Chan and Huang, 2015; Chan & Chang, 2013; Wong, 2006). Little research tries to explore the design and effectiveness of PSA. Besides, Hong Kong is facing a serious road safety issue due to the rapid development of the economy. And the convenient use of
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15

Loiewski, Christopher Loiewski. "Liking of Specific Tobacco Advertisements as a Mediator of Individual Difference Influences on Contemporaneous Susceptibility and Change in Use after 12 Months." The Ohio State University, 2017. http://rave.ohiolink.edu/etdc/view?acc_num=osu1500555762948557.

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16

Penn, Gemma Louise. "Medicalization and representations of smoking in public discourse and images." Thesis, London School of Economics and Political Science (University of London), 1998. http://etheses.lse.ac.uk/1503/.

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Анотація:
An approach to smoking through an analysis of its representations, grounded in the medicalization literature, highlights the inadequacies of a narrow medical perspective and some of its negative implications. This does not require that we abandon the medical discourse, but stresses the importance of setting it in a wider representational context. Drawing on the work of Saussure, Barthes, Eco and Foucault, the author constructs a theory of interaction amongst representations suited to both discourse and images. To investigate the medicalization of smoking, four empirical studies are reported wh
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17

Matthews, John Rosser III. "The Effect of Advertising on Attitudes Toward Tobacco Use and Decisions About Smoking Among Virginia Adolescents." VCU Scholars Compass, 2006. http://scholarscompass.vcu.edu/etd/1350.

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Анотація:
Purpose: This study seeks to determine 1) whether the type of advertising exposure is associated with adolescent health perceptions of tobacco use, and 2) whether the type of media exposure is associated with initiation plans (non-smokers) or quitting plans (smokers). Methods: This was a cross-sectional survey of middle school students (n=l1,128).Psychosocial variables were knowledge of the risks of tobacco use (range: 3-15) and benefits of being tobacco free (range: 7-35) with higher scores indicating greater understanding. Intentions to quit or initiate were construed as binary variables. Ex
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18

Wall, Stacy. "Finding ways to engage with a healthy tourism 'offer' : evaluating potential synergies between wellbeing, public health, and tourism at a local destination." Thesis, Bournemouth University, 2018. http://eprints.bournemouth.ac.uk/31065/.

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This study explores and explains how the concept of wellbeing can promote synergies between public health and tourism communities of practice at a local destination level. In this context, the concept of wellbeing provides an example of a boundary object which can promote knowledge sharing across boundaries between communities of practice. Eudaimonic and integrated wellbeing theories offer alternative activity pathways to that of mass tourism and the promotion of hedonic wellbeing and may encourage collaboration between local public health and tourism departments. This study focuses on a local
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19

Goodall, Catherine E. "Automatic Attitude Activation: Studies on Processing and Effects of Alcohol Advertisements and Public Service Announcements." Columbus, Ohio : Ohio State University, 2009. http://rave.ohiolink.edu/etdc/view?acc%5Fnum=osu1242256246.

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20

Delgado, Cristina. "Claims of Mistaken Identity: An Examination of U.S. Television Food Commercials and the Adult Obesity Issue." Master's thesis, University of Central Florida, 2009. http://digital.library.ucf.edu/cdm/ref/collection/ETD/id/2700.

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Анотація:
Obesity is one of the major public health issues in the United States, often regarded as part of a global crisis. Companies invest billions of dollars each year towards television advertising campaigns aimed at convincing audiences how their ground-breaking discovery 'battles the bulge' or somehow offers an increased health benefit. This study examined how advertisers presented health-related claims, including health and nutrient-content claims, in U.S. adult-targeted television food commercials. The claims were compared to FTC, FDA, and USDA laws, regulations, and recommendations. A content a
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21

Boyd, Aaron. "The impact of single exposure advertising and socioeconomic status on parenting behavior and children's food choice." Thesis, Kansas State University, 2011. http://hdl.handle.net/2097/13134.

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Master of Public Health<br>Kinesiology<br>David Dzewaltowski<br>Background: Childhood obesity represents a major public health problem. Increasing public and political attention has been directed towards the role of child-directed food advertising in the growth of childhood obesity. As a potential solution, scientists have begun to focus on children’s responses to advertising and on how parents can potentially modify or reduce advertising effects. This study explored the impact of food advertising on parent behavior and children's food choice and how these potential effects are moderated by ho
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22

Lau, Yuen Yan. "An investigation of using internet website, email and SMS on promoting physical activitiy in Hong Kong Chinese adolescents." HKBU Institutional Repository, 2009. http://repository.hkbu.edu.hk/etd_ra/1087.

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23

Edwards, Daenya T. "The Effect of Media Advertising on Consumer Perception of Orthodontic Treatment Quality." VCU Scholars Compass, 2006. http://scholarscompass.vcu.edu/etd/853.

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Анотація:
A survey instrument was designed to evaluate factors influencing consumer selection of an orthodontist and consumer perception of different forms of media advertising (radio, television, newspaper, magazine, direct mail, and billboard) by orthodontic practices. The surveys were distributed by 8 orthodontic offices in and around the Richmond, Virginia area. Out of 676 surveys, 655 (97%) were returned. Respondents most often cited dentist and patient referrals as how they learned of the orthodontic practices they visited (50%- 57%). However, a caring attitude and good practitioner reputation wer
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24

Svensson, Lovisa. "Banning Gambling Advertising in Sweden: An Argument in Favor of Coercive Paternalistic Action." Thesis, Malmö universitet, Fakulteten för kultur och samhälle (KS), 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:mau:diva-22971.

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Анотація:
The increasing amounts of gambling advertising within Sweden have generated discussions about the harm it may cause to the Swedish population, and how responsibility needs to be taken by the government in order to minimize the damage made by the encouragement of this hazardous consumption. This essay will present arguments in favor of coercive paternalistic action in the shape of a ban on all gambling advertisement, and put forward further arguments as to why this approach is not only justified and necessary, but favorable to soft paternalistic action and libertarian paternalistic action. It w
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25

DASGUPTA, SHRUTI RIA. "FAST TRACK TO FAT: THE EFFECTS OF FAST FOOD ADVERTISING ON CHILDHOOD OBESITY AND CARDIOVASCULAR HEALTH." Thesis, The University of Arizona, 2016. http://hdl.handle.net/10150/612824.

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Анотація:
Fast food marketing campaigns target children as young as 3 years old with the use of appealing images, TV advertising, toys, and play areas. As children grow older, peer pressure and social media advertising become the typical methods of drawing them in. Psychologically, it has been shown that brand imprinting and the “mere exposure” effect greatly contribute to the effectiveness of fast food advertising, and that the earlier children are exposed to this advertising, the more potent the effects. The consequences of fast food’s popularity include a pronounced increase in childhood obesity as w
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26

Yehuda-Abramson, Orna. "Culture specific processing of the word 'condom' : a study of associations and evaluation for health advertising." Thesis, University of Westminster, 2002. https://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.434384.

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27

Trinh, Tuyet Anh Nipunporn Voramongkol. "Factors related to the acceptance of the new antenatal care protocol among health personnel in Suphan Buri province, Thailand /." Abstract, 2007. http://mulinet3.li.mahidol.ac.th/thesis/2550/cd399/4938009.pdf.

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28

Smith, Karen Ann. "Dancing on the edge of truth: A study of weight-loss advertising and implication." CSUSB ScholarWorks, 1997. https://scholarworks.lib.csusb.edu/etd-project/1401.

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29

Genchev, Bogdan Georgiev. "Essays in Industrial Organization and Health Economics:." Thesis, Boston College, 2020. http://hdl.handle.net/2345/bc-ir:108915.

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Анотація:
Thesis advisor: Julie H. Mortimer<br>The unifying theme of this dissertation is the growing importance of pharmaceutical products in health care and in society more broadly. The first two chapters use structural and reduced-form models to study the effects of various policies on the choice and utilization of prescription drugs. The third chapter surveys the empirical literature on the competitive effects of a class of pricing arrangements used in the pharmaceutical and many other industries. Chapter 1. One of the criticisms leveled against direct-to-consumer advertising of prescription drugs i
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30

Cheng, Benjamin Ka Lun. "Promoting healthy eating among children using regulatory fit theory." HKBU Institutional Repository, 2013. http://repository.hkbu.edu.hk/etd_ra/1537.

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31

Ford, Amy. "Exploration of English Language Program Undergraduate Nursing Students’ Attitudes Toward the Risks of English-French Language Discordance and Their Implementation of the Active Offer of French Language Health Services in Ontario." Thesis, Université d'Ottawa / University of Ottawa, 2018. http://hdl.handle.net/10393/37552.

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Анотація:
As has been reported in Canadian research on the experiences of Francophone patients and Francophone health professionals, active offer is not common or well performed in the Ontario healthcare system (Bernier, 2009; Boileau, 2016; Bouchard & Desmeules, 2013; Drolet et al., 2014; Hien & Lafontant, 2013). This descriptive quantitative research explored the self-reported awareness and implementation of the active offer concept during clinical placements by English language program 4th year undergraduate nursing students. A total of 69 participants were recruited in April 2017 to complete a paper
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32

Johnny, Leanne M. "Overcoming HIVAIDS-related stigma and discrimination : an examination of educational campaign posters." Thesis, McGill University, 2003. http://digitool.Library.McGill.CA:80/R/?func=dbin-jump-full&object_id=19393.

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Анотація:
As a corollary to The Declaration of Commitment, adopted by the United Nations General Assembly Special Session on HIV/AIDS in June 2001, the international community recently adopted a World AIDS Campaign that seeks to eradicate HIV/AIDS related stigma and discrimination. To this end, the campaign incorporates several educational strategies, such as a poster campaign, that advocate the just and equal treatment of people living with HIV/AIDS. In an effort to develop an understanding of these educational efforts, this study deconstructs the 2002-2003 World AIDS Campaign posters. While the overal
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33

Nikam, Prashant Tukaram. "Impact of risk disclosures through direct-to-consumer advertising on elderly consumers' behavioral intent." Connect to this title online, 2003. http://rave.ohiolink.edu/etdc/view?acc%5Fnum=osu1054007801.

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Анотація:
Thesis (Ph. D.)--Ohio State University, 2003.<br>Title from first page of PDF file. Document formatted into pages; contains xv, 159 p.; also includes graphics (some col.) Includes bibliographical references (p. 152-159). Available online via OhioLINK's ETD Center
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34

Chen, Yi-Chun. "The role of media literacy and pro-health entertainment programs in changing adolescents' perceptions of alcohol and alcohol advertising." Online access for everyone, 2008. http://www.dissertations.wsu.edu/Dissertations/Summer2008/y_chen_072208.pdf.

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35

Cissé, Sanoussy. "L'offre de soins de santé au Sénégal." Thesis, Montpellier 1, 2012. http://www.theses.fr/2012MON10010.

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Анотація:
La préservation de la santé de la population constitue un des principes fondamentaux de l'Organisation Mondiale de la Santé. Ainsi, les atteintes aux objectifs de santé deviennent la préoccupation fondamentale de l'époque moderne. Cependant, dans des pays en développement comme le Sénégal, se pose l'épineux problème de l'offre et de l'accessibilité aux soins notamment pour les populations les plus démunies et celles habitant en milieu rural. Hélas, la plupart des structures de soins sont incapables d'assurer une offre de soins de qualité et de quantité suffisante aux usagers. En effet, beaucou
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36

Cooper, Michele. "Dairy calcium advertising awareness, attitudes and behavior : a survey of 13-17 year-old females." Master's thesis, University of Central Florida, 1987. http://digital.library.ucf.edu/cdm/ref/collection/RTD/id/10302.

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University of Central Florida College of Arts and Sciences Thesis<br>In April 1984, at a conference convened by the National Institutes of Health, a panel of experts issued a statement listing calcium as a ""mainstay in the prevention and management of osteoporosis."" Osteoporosis, or ""brittle bone disease,"" affects one out of every four American women over 5 0 and is the 12th leading cause of death in the United States. In January 1985, the National Dairy Promotion and Research Board began emphasizing dietary calcium in the promotion of milk and dairy products. Television commercials and pr
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37

Baird-Harris, Kay. "Fair balance? An analysis of the functional equivalence of risk and benefit information in prescription drug direct-to-consumer television advertising." Thesis, University of North Texas, 2009. https://digital.library.unt.edu/ark:/67531/metadc12077/.

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Анотація:
Prescription drug direct-to-consumer advertising (DTCA) has been a subject of controversy in recent years. Though government regulations require equivalent prominence of risks and benefits, there is concern about the ability of consumers with limited health literacy to fully comprehend the risks and benefits associated with drug use. Evaluating the images in DTCA is important because individuals may rely on the visual message if the wording is overly complex. Using semiotics, this study aims to evaluate whether there is functional equivalence in the presentation of risk and benefit information
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38

Lesser, Warren P. "Physician decision criteria regarding omega-3 dietary supplements." ScholarWorks, 2011. https://scholarworks.waldenu.edu/dissertations/1113.

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American Heart Association officials and other expert cardiologists recommend omega-3 (n-3) dietary supplementation for the secondary prevention of cardiovascular disease, a prevalent health problem in the United States. Physicians' lack of understanding of possible n-3 preventive health benefits results in underprescribing n-3 dietary supplements and lower n-3 dietary supplement product sales. N-3 dietary supplement marketers do not understand physician n-3 prescribing decision criteria enough to optimize high-impact communication to physicians to increase n-3 dietary supplement product use.
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39

Rogers, Tiffany. "Advertising Risk: A Comparative Content Analysis of Contraceptive Advertisements Targeting Black and White Women." Master's thesis, University of Central Florida, 2014. http://digital.library.ucf.edu/cdm/ref/collection/ETD/id/6346.

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This research compared contraceptive advertisements in two top-circulated publications for white and African American female subscribers, Cosmopolitan and Essence. Data consisted of a sample of 172 contraceptive advertisements from the two magazines published between 1992 and 2012. Quantitative analysis focused on the model(s)' race, age, marital status, and socioeconomic status; the type of contraceptive being advertised; and the reason stated in the ad for using the product. This analysis determined a disparity in the rate of advertisement of doctor-administered contraceptives for the public
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40

Calandro, Allyson Dawn. "A Focus Group Study of Baby Boomers' Processing and Interpretations of Fear Appeals in Health Care Reform Political Advertising." Scholar Commons, 2011. http://scholarcommons.usf.edu/etd/3028.

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This qualitative research study describes the processing and interpretations of "Baby Boomers" in response to fear appeals from two health care reform political advertisements. Research suggests that scholars continue to disagree on the audience's interpretations of fear appeals, based on studies comparing different levels of fear, emotions, and interpretations by specific members of the population. However, little is known about how "Baby Boomers" interpret fear used in health care reform advertising. The method included six focus groups. Thematic analysis revealed five key themes: "Baby Boom
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41

Kiernicki, Kristen M. "EFFECTS OF IMAGE CONGRUENCY ON PERSUASIVENESS AND RECALL IN DIRECT-TO-CONSUMER PRESCRIPTION DRUG ADVERTISING." UKnowledge, 2012. http://uknowledge.uky.edu/comm_etds/5.

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Although direct-to-consumer (DTC) prescription drug advertising is regulated by the U.S. Food and Drug Administration, content analyses (Baird-Harris, 2009; Frosch, Krueger, Hornik, Cronbolm, & Berg, 2007; Kaphingst, DeJong, Rudd, & Daltroy, 2004; Wilkes, Bell, & Kravitz, 2000) and other studies (Davis, 2000, 2007) have suggested that advertisers may not disclose drug risks to the same extent that they describe drug benefits. This study builds on previous studies by Baird-Harris and Smith and Shaffer (2000) and aims to test the relationship between image congruency in televised DTC advertiseme
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42

Berry, Andrea. "A Look into Ladies Home Journal: Tracking the trends and changes of strategy, themes and messaging in women's health and beauty products advertising from 1970 to 2009." Wittenberg University Honors Theses / OhioLINK, 2010. http://rave.ohiolink.edu/etdc/view?acc_num=wuhonors1338483568.

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43

Hunsaker, Jessica L. "An efficacious study of marketing messages in sexual health promotion." Laramie, Wyo. : University of Wyoming, 2008. http://proquest.umi.com/pqdweb?did=1594498611&sid=1&Fmt=2&clientId=18949&RQT=309&VName=PQD.

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44

Tice, Meghan A. "A Spoonful of Salt Helps the Vegetables Go Down: Exploring the Processing of Health and Nutrition-related Claims in Advertising." Thesis, Virginia Tech, 2011. http://hdl.handle.net/10919/32671.

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In light of recent persuasive appeals which promote a food productâ s health or nutritional benefits in advertisements, this exploratory study investigates the ways in which individuals read and understand health and nutrition-related claims in advertising and make subsequent judgments about the product, brand, and purchase intentions. Using the Elaboration-Likelihood model of persuasion, this study looks at how motivational (e.g., health consciousness, need for cognition) and ability (nutrition knowledge) factors influence attitudes toward three food products following exposure to manipulat
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45

Clary, Andrew. "Driving Under the Influence of Ads: The Relationship between Roadside Advertising and Traffic Accidents in Massachusetts." Scholarship @ Claremont, 2016. http://scholarship.claremont.edu/cmc_theses/1374.

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My study offers a strategy to examine the effects of outdoor advertising on traffic safety. Innovations in the out-of-home advertising industry suggest the potential for outdoor advertising to increase driver distraction and therefore vehicle accident rates. Moreover, city planners need to understand how sign-free zones perform relativecompared to other areas and whether there is a safety rather conservational or aesthetic motivation for such planned zones. In addressing these issues, the present study uses panel data collected from the Massachusetts Departments of Transportation and Revenue a
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46

Wong, Pui Shan Patrica. "A study of the text-image relations of health warnings on cigarette packets and their effectiveness among universtiy student." HKBU Institutional Repository, 2008. http://repository.hkbu.edu.hk/etd_ra/950.

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47

Pinto, Adena. "The Landscape of Food and Beverage Advertising to Children and Adolescents on Canadian Television." Thesis, Université d'Ottawa / University of Ottawa, 2020. http://hdl.handle.net/10393/41408.

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Background: Canadian youth obesity, and comorbidities, have paralleled trends in consuming nutrient-poor foods marketed by the food industry. In Canada, food marketing is largely self-regulated by the food industry under the Canadian Children’s Food and Beverage Advertising Initiative (CAI). Methods: Public television programming records benchmarked the volume of food advertising targeted to preschoolers, children, adolescents, and adults on Canadian television. Food advertising rates and frequencies were compared by age group, television station, month, food category, and company, using r
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48

Carminati, Mariana Carvalho. "A propaganda de medicamentos no Brasil: Subsídios teóricos, reflexões críticas e contribuições para o estudo do tema." Universidade de São Paulo, 2014. http://www.teses.usp.br/teses/disponiveis/47/47134/tde-16032015-110151/.

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A atividade de promover medicamentos no Brasil surgiu com a instauração da Corte Portuguesa no país (Anvisa, 2008). A partir do século XIX, iniciaram-se articulações entre o poder médico-político-judiciário, representado pela Junta Central de Higiene, e o mercado de medicamentos. Mesmo diante dos esforços feitos para regulamentar a propaganda de medicamentos nota-se, por meio dos atuais índices de venda dos estabelecimentos farmacêuticos brasileiros, que este é um mercado em contínua expansão. Mais preocupante ainda, os indicadores de intoxicação e morte por ingestão de medicamentos apontam qu
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49

Kersbergen, Inge. "Individual differences in attentional processing of responsible drinking statements in alcohol packaging, public health campaigns and alcohol advertising among alcohol consumers." Thesis, University of Liverpool, 2017. http://livrepository.liverpool.ac.uk/3007621/.

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We live in an environment in which alcohol is easily available and widely marketed. Alcohol advertising has been shown to increase long-term and short-term alcohol consumption. On the other hand, governments and industry use warning labels and public health campaigns to inform the public of the harmful effects of alcohol in an attempt reduce alcohol-related harm. There is not much evidence that labels and campaigns affect drinking behaviour, but evidence from other domains suggests that individual differences in attentional processing might moderate effects on behaviour. In this thesis, I test
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50

Terblanche-Smit, Marlize. "The impact of fear appeal advertising on disposition formation in HIV/AIDS related communication /." Thesis, Stellenbosch : Stellenbosch University, 2008. http://hdl.handle.net/10019.1/1275.

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