Готові списки джерел за темами / Bank relationship marketing

Зміст

  1. Статті в журналах
  2. Дисертації
  3. Книги
  4. Частини книг
  5. Тези доповідей конференцій
  6. Звіти організацій

Добірка наукової літератури з теми "Bank relationship marketing"

Автор: Grafiati
Опубліковано: 28 травня 2022
Оновлено: 31 липня 2025

Оформте джерело за APA, MLA, Chicago, Harvard та іншими стилями

Оберіть тип джерела:

Ознайомтеся зі списками актуальних статей, книг, дисертацій, тез та інших наукових джерел на тему "Bank relationship marketing".

Біля кожної праці в переліку літератури доступна кнопка «Додати до бібліографії». Скористайтеся нею – і ми автоматично оформимо бібліографічне посилання на обрану працю в потрібному вам стилі цитування: APA, MLA, «Гарвард», «Чикаго», «Ванкувер» тощо.

Також ви можете завантажити повний текст наукової публікації у форматі «.pdf» та прочитати онлайн анотацію до роботи, якщо відповідні параметри наявні в метаданих.

Статті в журналах з теми "Bank relationship marketing"

1

Yunita, Meriyanti, Wempy Banga, and Akhyar Abdullah. "PENGARUH RELATIONSHIP MARKETING TERHADAP KEPERCAYAAN NASABAH PADA PT. BANK MUAMALAT INDONESIA Tbk, CABANG KENDARI." Business UHO: Jurnal Administrasi Bisnis 1, no. 1 (2016): 106. http://dx.doi.org/10.52423/bujab.v1i1.9571.

Повний текст джерела
Анотація:
This study aims to determine the effect of relationship marketing on customer confidence in PT. Bank Muamalat Indonesia Tbk Kendari Branch. The sample in this study are customers who are still active at PT. Bank Muamalat Indonesia Tbk Kendari Branch, totaling 40.The results showed that relationship marketing has a significant effect on customer confidence in PT. Bank Muamalat Indonesia Tbk. Kendari Branch. The better relationship marketing is done, the higher the customer's trust in the service at PT. Bank Muamalat Indonesia Tbk. Kendari Branch. Based on the results of this study it appears th
Стилі APA, Harvard, Vancouver, ISO та ін.
2

Ifediba, Emmanvitalis Emeka, and Sebastian Chibunna Anumege. "RELATIONSHIP MARKETING AS A TOOL FOR GAINING COMPETITIVE EDGE AND PROFITABILITY IN THE BANKING INDUSTRY: AN EMPIRICAL ANALYSIS." Cognizance Journal of Multidisciplinary Studies 1, no. 6 (2021): 1–19. https://doi.org/10.47760/cognizance.2021.v01i06.001.

Повний текст джерела
Анотація:
<strong><em>This study was carried out to examine how relationship marketing servers as a tool for profitability in banking industry in Nigeria. This study investigated ten (10) commercial licensed banks which were chosen at random from different locations in Lagos State: Zenith Bank, First Bank, United Bank for Africa plc, Access Diamond, Sterling Bank, Heritage Bank, Polaris Bank, Wema Bank, Guarantee Trust Bank and First city monumental plc. The study employed primary data collected in ensuring that valuable data were obtained for the data analysis. A total number of one hundred and twenty
Стилі APA, Harvard, Vancouver, ISO та ін.
3

Okonkwo, Chinwendu Deborah, and Geraldine Ugwuonah. "Improving Bank Customers’ Satisfaction through Relationship Marketing Practices." International Journal of Marketing Research Innovation 3, no. 1 (2019): 30–36. http://dx.doi.org/10.46281/ijmri.v3i1.333.

Повний текст джерела
Анотація:
In recent times, since the cost of retaining an existing customer has been confirmed to exceed that of acquiring new ones, the emphasis has been on retaining existing customers. This study examines how bank customers’ satisfaction could be improved through some specific relationship marketing practices. This study focused on three banks within Enugu metropolis in Nigeria. The descriptive research design was adopted.384 self-administered, structured questionnaires were distributed, out of which 332 copies were returned. Data was presented using frequencies and cross tabulations. One-sample t-te
Стилі APA, Harvard, Vancouver, ISO та ін.
4

Juju, Undang, and Tatang Supriadi. "MARKETING MIX STRATEGY, MARKETING RELATIONSHIP STRATEGY, AND MARKETING PERFORMANCE: THE MEDIATING ROLE OF COMPETITIVE ADVANTAGE." Jurnal Riset Bisnis dan Manajemen 17, no. 1 (2024): 29–40. http://dx.doi.org/10.23969/jrbm.v17i1.12062.

Повний текст джерела
Анотація:
The purpose of this study is to determine the Effect of Marketing Mix Strategies and Marketing Relationship Strategies on Competitive Advantage and Its Implications for Marketing Performance Partially and Simultaneously. The method used in this study is a verifiative method with a quantitative approach. This research is a causal/verifiative research because it intends to determine the relationship between the above research variables with causal relationships so that there are independent variables (influencing variables) and dependent variables (influenced). comparative, associative and struc
Стилі APA, Harvard, Vancouver, ISO та ін.
5

Abdelkader, Ahmed, Howard Jackson, and John Cook. "Determinants and Antecedents of Relationship Marketing Orientation." International Journal of Customer Relationship Marketing and Management 1, no. 4 (2010): 22–43. http://dx.doi.org/10.4018/jcrmm.2010100102.

Повний текст джерела
Анотація:
This study investigates the extent of Relationship Marketing Orientation (RMO) in the banking sector of Egypt. The need to deliver a superior value to bank customers has assumed paramount importance as competition intensifies at a fast pace and local consumers become more demanding. This study attempts to answer whether the bank’s ownership style will influence the extent of the bank’s relationship marketing orientation. This empirical study of 32 Egyptian banks is based on the antecedents and determinants of RMO elected from the literature. Findings suggest that different ownership of a bank
Стилі APA, Harvard, Vancouver, ISO та ін.
6

Bailey, Ainsworth Anthony, Faisal Albassami, and Soad Al-Meshal. "The roles of employee job satisfaction and organizational commitment in the internal marketing-employee bank identification relationship." International Journal of Bank Marketing 34, no. 6 (2016): 821–40. http://dx.doi.org/10.1108/ijbm-06-2015-0097.

Повний текст джерела
Анотація:
Purpose The purpose of this paper is to assess the impact of a global measure of internal marketing on bank employee job satisfaction and employee commitment to the bank. In addition, the authors assessed the subsequent impact of job satisfaction and employee commitment on employee-bank identification. The dual mediating role of job satisfaction and employee commitment in the internal marketing-employee bank identification relationship was also explored. Design/methodology/approach Using self-administered questionnaires, the authors collected data from a convenience sample of Saudi Arabian ban
Стилі APA, Harvard, Vancouver, ISO та ін.
7

Imanurrovi, Fithrotul, and Risdiana Himmati. "Pengaruh Layanan Frontliner dan Relationship Marketing Terhadap Loyalitas Nasabah pada Bank Muamalat Indonesia Kantor Cabang Pembantu Madiun." EKSISBANK: Ekonomi Syariah dan Bisnis Perbankan 7, no. 2 (2023): 210–23. http://dx.doi.org/10.37726/ee.v7i2.866.

Повний текст джерела
Анотація:
Persaingan antara bank syariah dan bank konvensional dalam mengumpulkan nasabah untuk menggunakan produknya semakin ketat. Bank syariah, khususnya Bank Muamalat Indonesia KCP Madiun juga terus berupaya meningkatkan layanannya untuk dapat mempertahankan nasabah. Bagi Bank Muamalat Indonesia KCP Madiun, keberadaan nasabah yang setia dan loyal sangat penting karena dapat menggambarkan besarnya profitabilitas dan citra perusahaan dimata publik. Dengan kualitas pelayanan yang baik, kepercayaan yang penuh dari nasabah, komitmen yang erat, komunikasi yang baik, dan penanganan masalah yang ramah dan t
Стилі APA, Harvard, Vancouver, ISO та ін.
8

Kaur, Gurjeet, and Shruti Gupta. "Business Orientation of Indian Consumer Banking." Global Business Review 13, no. 3 (2012): 481–507. http://dx.doi.org/10.1177/097215091201300309.

Повний текст джерела
Анотація:
The study analyzes the overall business orientation of Indian consumer banks by examining five important business philosophies, namely, production orientation, selling orientation, customer orientation, market orientation and relationship marketing orientation. It throws light on the extent to which each business orientation is followed by Indian banks. All the 39 branches of Jammu and Kashmir Bank Pvt. Ltd (JKB), 13 of State Bank of India (SBI) and 17 of Punjab National Bank (PNB) functioning in Jammu city respectively were contacted. The study found that Indian banks are purely customer orie
Стилі APA, Harvard, Vancouver, ISO та ін.
9

Parsana, Dewa Nyoman Wiesdya Danabrata, and I. Gusti Ayu Ketut Giantari. "PERAN CUSTOMER SATISFACTION MEMODERASI PENGARUH RELATIONSHIP MARKETING TERHADAP CUSTOMER LOYALTY (Studi pada PT. Bank BRI Cabang Gatot Subroto Denpasar)." E-Jurnal Manajemen Universitas Udayana 9, no. 5 (2020): 1656. http://dx.doi.org/10.24843/ejmunud.2020.v09.i05.p01.

Повний текст джерела
Анотація:
Tujuan penelitian ini adalah untuk menjelaskan pengaruh customer satisfaction dan relationship marketingterhadap customer loyalty serta untuk menjelaskan customer satisfactionmemoderasi pengaruh relationship marketingterhadap customer loyalty pada PT. Bank BRI Cabang Gatot Subroto Denpasar. Penelitian ini dilakukan di PT. Bank BRI Cabang Gatot Subroto Denpasar. Populasi penelitian ini adalahseluruh nasabah PT. Bank BRI Cabang Gatot Subroto Denpasar. Pengambilan sampel menggunakan metode purposive sampling. Teknik analisis data yang digunakan adalah MRA.Hasil penelitian menunjukkan bahwa relati
Стилі APA, Harvard, Vancouver, ISO та ін.
10

Mazzarolo, Aloisio Henrique, Emerson Wagner Mainardes, and Danilo Soares Montemor. "Effects of internal marketing on strategic orientations in the banking sector." International Journal of Bank Marketing 39, no. 5 (2021): 810–33. http://dx.doi.org/10.1108/ijbm-08-2020-0437.

Повний текст джерела
Анотація:
PurposeThe purpose of this study was to assess whether internal marketing tends to influence the perception of bank employees regarding the strategic orientations of banks toward the market, brand and value. The authors also aimed to determine whether employees' organizational commitment mediates the relationship between internal marketing and the three strategic orientations and whether they influence bank employees' perception of obtaining a competitive advantage.Design/methodology/approachThe authors conducted a survey with 832 bank employees using an online questionnaire. The authors perfo
Стилі APA, Harvard, Vancouver, ISO та ін.
Більше джерел

Дисертації з теми "Bank relationship marketing"

1

Klaus, Alexander, and Ségolène Marie. "What a Difference a Bank Makes." Thesis, Jönköping University, JIBS, EMM (Entrepreneurship, Marketing, Management), 2006. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-478.

Повний текст джерела
Анотація:
<p>Nowadays, the service industry, especially banks, faces increasing competition. In such environment, differentiation is necessary. The general purpose of this thesis is to understand how a bank can achieve differentiation based on a marketing approach. Two research questions will respectively examine the three additional P’s of the marketing mix (People, Presentation or Physical Evidence and Process) and the Customer Relationship Management as possible differentiators. To fulfill the purpose, the authors of the thesis introduce an extended model of the CRM concept, including the three addit
Стилі APA, Harvard, Vancouver, ISO та ін.
2

Федірко, В. В., Тетяна Анатоліївна Васильєва, Татьяна Анатольевна Васильева та Tetiana Anatoliivna Vasylieva. "Проблеми впровадження клієнтоорієнтованої стратегії як елементу комплексу маркетингу в банках". Thesis, Вид-во СевНТУ, 2007. http://essuir.sumdu.edu.ua/handle/123456789/59687.

Повний текст джерела
Анотація:
Досліджено успіхи банків України у впровадженні інструментів банківського маркетингу та визначено проблеми, пов’язані з впровадженням клієнтоорієнтованої стратегії в вітчизняних банках<br>The author investigates progress in the implementation of bank marketing and relationship marketing in Ukrainian banks
Стилі APA, Harvard, Vancouver, ISO та ін.
3

Parker, Lukas Jay, and lukasparker@gmail com. "Trust and the Australian retail banking industry : the impact of deinstitutionalisation of Australian retail banking services on consumer trust." Swinburne University of Technology, 2005. http://adt.lib.swin.edu.au./public/adt-VSWT20051117.105403.

Повний текст джерела
Анотація:
Consumer trust research has principally developed from established psychological-based research. This conception of consumer trust largely draws from research pertaining to interpersonal trust. This study combined existing theories from both sociological and psychological research in developing a consumer trust model specifically for banks. Partly because of their historical position in society and also because of their government-protected position, banks, bank branches and bank managers have traditionally held a respected, and trusted position in Australian communities. Because of this repu
Стилі APA, Harvard, Vancouver, ISO та ін.
4

Kuranchie, Frank Kojo. "The Effect of Customer Relationship Marketing on Customer Retention in the Ghanaian Banking Sector : A case study of Intercontinental Bank Ghana Limited." Thesis, Blekinge Tekniska Högskola, Sektionen för management, 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:bth-1102.

Повний текст джерела
Анотація:
Abstract Customer relationship management as a strategic marketing concept has gained tremendous interest among researchers and practitioners in recent times. Within the last two decades a significant number of research works have been carried out on various issues relating to customer relationship management. However, few empirical studies on market orientation and performance have been established in the Ghanaian banking sector. In an effort to contribute to the existing customer relationship management literature, a study of Intercontinental bank Ghana was conducted. A framework of customer
Стилі APA, Harvard, Vancouver, ISO та ін.
5

Robertsson, Anna, Jessica Gråsten, and Jonsson Mari Renfors. "Banken som bygger relationer : En studie om hur SEB ökar antalet lojala kunder." Thesis, Mälardalens högskola, Akademin för hållbar samhälls- och teknikutveckling, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-12579.

Повний текст джерела
Анотація:
Problem: På dagens marknad finns det flera olika bankaktörer som konkurrerar om kunderna, vilket även gör att det blir större konkurrens mellan bankerna. Vad är det som tilltalar en kund att stanna kvar hos en bank och bli lojal mot den? SEB bör öka sin kundlojalitet, men själva innebörden av ordet kundlojalitet kan betyda olika saker för olika individer, vilket kan bli problematiskt i SEB:s kommunikation till kunderna. Syfte: Syftet är att undersöka hur SEB omvandlar kundlojalitet till att skapa och utveckla långsiktiga relationer i sitt dagliga arbete. Metod: Den metod som användes till denn
Стилі APA, Harvard, Vancouver, ISO та ін.
6

Walsh, Susan. "The adoption and integration of transaction and relationship marketing activity, marketing management decision making/implementation and marketing management competencies, in the retail bank circumstance." Thesis, University of Ulster, 2001. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.342531.

Повний текст джерела
Стилі APA, Harvard, Vancouver, ISO та ін.
7

Teker, Sinem, and Nicole Demir. "Kundrelationer inom banksektorn : En studie om hur banker arbetar med att upprätthålla goda kundrelationer med hänsyn till den teknologiska utvecklingen." Thesis, Södertörns högskola, Institutionen för samhällsvetenskaper, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-30540.

Повний текст джерела
Анотація:
The banking sector has undergone major changes as a result of the technological development. The emergence of digital services in the banking sector has led to that the customers are able to manage their errands on their own. As a natural consequence, the physical contact between the bank and customer has reduced. The purpose of the study is to improve the understanding of what aspects that are important for banks to work with in order to maintain good customer relationship considering the technological developments. A qualitative method was used in the study through personal interviews with o
Стилі APA, Harvard, Vancouver, ISO та ін.
8

Fransson, Sara, Karolina Lahdeaho, and Therese Skoglund. "Customer Loyalty: A case study of a local bank in Sweden." Thesis, Högskolan i Jönköping, Internationella Handelshögskolan, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-16177.

Повний текст джерела
Анотація:
Background: The financial services industry is a highly competitive and fragmented market. Firms are realizing the need and advantage of retaining customers rather than only focusing on acquiring new customers. Managers should focus on increasing customer satisfaction and communication levels as well as providing higher service quality. They should also emphasize the importance of building better relationships with customers to create loyalty. Purpose: The purpose of this thesis is to investigate if customers of a local bank office are loyal, find the factors that create disloyalty and analyze
Стилі APA, Harvard, Vancouver, ISO та ін.
9

Dobosz, Sandra. "Relationship Management in the Banking Industry : The Use of Facebook." Thesis, Internationella Handelshögskolan, Högskolan i Jönköping, IHH, EMM (Entreprenörskap, Marknadsföring, Management), 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-19804.

Повний текст джерела
Анотація:
The economic situation and the improved technology weaken the bond be-tween banks and their customers. To adapt to the changing behavior of customers banks engage in Social Media with the aim to strengthen their relationship. However, Social Media may not have the expected effect on the banks’ customers. The purpose of this thesis is to answer whether interaction through Facebook can improve the relationship between Handelsbanken and its customers and whether the employees’ and the customers’ perceived value of interacting through Facebook is equal.  The theoretical framework focus on how to b
Стилі APA, Harvard, Vancouver, ISO та ін.
10

Tahiri, Besnik. "Kundlojalitet : påverkande faktorer för lojalitet." Thesis, Högskolan Kristianstad, Sektionen för hälsa och samhälle, 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:hkr:diva-12887.

Повний текст джерела
Анотація:
I den konkurrensutsatta bankmarknaden har det blivit viktigare att utveckla kundrelationerna då det är ett bra sätt att differentiera sig från varandra. Avsikten med studien är att förklara och analysera vilken inverkan demografiska faktorer har på lojalitet. I teorin har det framförts en presentation på relationsmarknadsföring och dennes betydelse i dagens samhälle. Efteråt har vi utifrån tidigare forskning beskrivit oberoende variabler som kundnöjdhet, förtroende, kommunikation, engagemang, kompetens och beroende variabeln kundlojalitet. Därefter har en presentation av demografiska faktorern
Стилі APA, Harvard, Vancouver, ISO та ін.
Більше джерел

Книги з теми "Bank relationship marketing"

1

Scott, Jonathan. Relationship marketing & the Northern Bank. The Author], 1996.

Знайти повний текст джерела
Стилі APA, Harvard, Vancouver, ISO та ін.
2

Ritter, Dwight S. Relationship banking: Cross-selling the bank's products & services tomeet your customer's every financial need. Bankers Publishing, 1993.

Знайти повний текст джерела
Стилі APA, Harvard, Vancouver, ISO та ін.
3

Walsh, Susan. The adoption and integration of transaction and relationship marketing activity, marketing management decision making/implementation and marketing management competencies, in the retail bank circumstance. The Author], 2001.

Знайти повний текст джерела
Стилі APA, Harvard, Vancouver, ISO та ін.
4

Ramadania. Kepercayaan dan komitmen sebagai perantara kunci relationship marketing dalam membangun loyalitas : survei pada nasabah Bank Syariah. Fakultas Ekonomi, Universitas Tanjungpura, 2004.

Знайти повний текст джерела
Стилі APA, Harvard, Vancouver, ISO та ін.
5

Bird, Anat. Supercommunity Banking Strategies: Winning the War for the Customer Relationship. Irwin Professional Pub, 1996.

Знайти повний текст джерела
Стилі APA, Harvard, Vancouver, ISO та ін.
6

Supercommunity banking strategies: Winning the war for the customer relationship. Irwin Professional Pub., 1997.

Знайти повний текст джерела
Стилі APA, Harvard, Vancouver, ISO та ін.
7

Sis. Serving Small Business Clients: Marketing, Lending, Relationship Building, Compliance. Sheshunoff & Co, 2000.

Знайти повний текст джерела
Стилі APA, Harvard, Vancouver, ISO та ін.
8

Chatter Marketing Putting The Relationship Back In Customer Relationship Marketing. Emerald Book Co, 2011.

Знайти повний текст джерела
Стилі APA, Harvard, Vancouver, ISO та ін.
9

Hamid, Abu Bakar A., Elkhansa Medjedel, and Noor Inayah Yaakub. Algerian Islamic Banks: The Role of Relationships Marketing Tactics and Customer Loyalty. Partridge Singapore, 2020.

Знайти повний текст джерела
Стилі APA, Harvard, Vancouver, ISO та ін.
10

McGhie, Simon Jack Paul. Matchmaker Marketing: A Marketing Workbook to Make Your Business More Desirable, Spark Successful Relationships and Keep Customers Coming Back for More. Independently Published, 2018.

Знайти повний текст джерела
Стилі APA, Harvard, Vancouver, ISO та ін.

Частини книг з теми "Bank relationship marketing"

1

Salmen, Sonja-Maria. "Entwicklung eines Konzeptes zur Individualisierung der Kunden-Bank-Beziehung im Private Internet Banking." In Electronic Relationship Marketing im Bankgeschäft. Gabler Verlag, 2003. http://dx.doi.org/10.1007/978-3-322-89918-7_3.

Повний текст джерела
Стилі APA, Harvard, Vancouver, ISO та ін.
2

Drollinger, Tanya. "An Abstract on AEL as a Fundraiser’s Relationship-Building Tool." In Back to the Future: Using Marketing Basics to Provide Customer Value. Springer International Publishing, 2017. http://dx.doi.org/10.1007/978-3-319-66023-3_57.

Повний текст джерела
Стилі APA, Harvard, Vancouver, ISO та ін.
3

Brynildsen, Gina. "The Effects of Suspicion on Interorganizational Relationships: An Abstract." In Back to the Future: Using Marketing Basics to Provide Customer Value. Springer International Publishing, 2017. http://dx.doi.org/10.1007/978-3-319-66023-3_162.

Повний текст джерела
Стилі APA, Harvard, Vancouver, ISO та ін.
4

Marroun, Sana, Samrand Toufani, and Louise Young. "The Behaviours of Relationship Building: A Networking View." In Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing. Springer International Publishing, 2015. http://dx.doi.org/10.1007/978-3-319-24184-5_151.

Повний текст джерела
Стилі APA, Harvard, Vancouver, ISO та ін.
5

Xu, Zhenning, Edward Ramirez, and Gary L. Frankwick. "The Effects of S-D Logic on Interfirm Relationships: An Abstract." In Back to the Future: Using Marketing Basics to Provide Customer Value. Springer International Publishing, 2017. http://dx.doi.org/10.1007/978-3-319-66023-3_123.

Повний текст джерела
Стилі APA, Harvard, Vancouver, ISO та ін.
6

Zhou, Wenkai, Michael R. Hyman, and James M. Leonhardt. "Examining Online Chinese Buyer-Seller Relationships, Understanding E-Guanxi: An Abstract." In Back to the Future: Using Marketing Basics to Provide Customer Value. Springer International Publishing, 2017. http://dx.doi.org/10.1007/978-3-319-66023-3_66.

Повний текст джерела
Стилі APA, Harvard, Vancouver, ISO та ін.
7

Ioannou, Myria, and Simona Mihai-Yiannaki. "Bank-SME Relationships." In Customer-Centric Marketing Strategies. IGI Global, 2013. http://dx.doi.org/10.4018/978-1-4666-2524-2.ch010.

Повний текст джерела
Анотація:
The chapter synthesizes extant interdisciplinary literature, by putting together a combination of relationship management theories as well as banking, economics, and finance theories, and blends this with findings from an ethnographic research platform to discuss the critical variables in the development of Bank-SME relationships. In addition, the chapter considers the effect of the recent economic crisis on the Bank-SME relationship. It can be seen that few banks looked inside their relationship with their SME customers as a means of redressing the crisis’ effect and this has detrimental effe
Стилі APA, Harvard, Vancouver, ISO та ін.
8

Abdelkader, Ahmed, Howard Jackson, and John Cook. "Determinants and Antecedents of Relationship Marketing Orientation." In Successful Customer Relationship Management Programs and Technologies. IGI Global, 2012. http://dx.doi.org/10.4018/978-1-4666-0288-5.ch015.

Повний текст джерела
Анотація:
This study investigates the extent of Relationship Marketing Orientation (RMO) in the banking sector of Egypt. The need to deliver a superior value to bank customers has assumed paramount importance as competition intensifies at a fast pace and local consumers become more demanding. This study attempts to answer whether the bank’s ownership style will influence the extent of the bank’s relationship marketing orientation. This empirical study of 32 Egyptian banks is based on the antecedents and determinants of RMO elected from the literature. Findings suggest that different ownership of a bank
Стилі APA, Harvard, Vancouver, ISO та ін.
9

Karas, Zeynep. "Narrative Practices in Central Bank Communication." In Advances in Marketing, Customer Relationship Management, and E-Services. IGI Global, 2019. http://dx.doi.org/10.4018/978-1-5225-9790-2.ch030.

Повний текст джерела
Анотація:
A fundamental and effective way of human communication is narratives. It is believed that narratives help central banks communicate with their stakeholders easily. Central banks have started to make use of narratives in their communications for accountability concerns and policy decision announcements. Central banks should make use of narratives to meet the public's and the markets' expectations. To improve the quality and effectiveness of central banks' communications, a focused and coherent narrative would be an important asset to help make the ambiguous and technical nature of macroprudenti
Стилі APA, Harvard, Vancouver, ISO та ін.
10

Reepu, Reepu. "Banking of the Upcoming Age." In Advances in Marketing, Customer Relationship Management, and E-Services. IGI Global, 2023. http://dx.doi.org/10.4018/978-1-6684-8312-1.ch004.

Повний текст джерела
Анотація:
Talking about a “neo bank,” refers to a financial institution that exists only in the digital realm. The development and functioning of neo banks in India are the primary topic of this analysis. The absence of a physical location is the defining characteristic of Neo Bank. As customers increasingly avoid visiting physical bank locations, neo-banking now presents a significant business potential. With its introduction to the financial technology industry, the phrase “neo bank” has been more popular in recent years. The term “bank” is often used to refer to any establishment where monetary trans
Стилі APA, Harvard, Vancouver, ISO та ін.

Тези доповідей конференцій з теми "Bank relationship marketing"

1

Choudhury, Dr Rahul Gupta. "Relationship between Population, Urbanization, and GDP Per Capita among the various regions of the World." In 6th World Conference on Business, Management, Finance, Economics and Marketing. Eurasia Conferences, 2024. https://doi.org/10.62422/978-81-970328-1-3-009.

Повний текст джерела
Анотація:
Many articles have been written on the characteristics of the development of the advanced countries. There seems to be a consensus on how urbanization is closely linked to GDP per capita of a region or country – across the world. This research study wants to find out if that is the case and how different regions and countries across the world are performing on the crucial parameters of population, urbanization, and GDP per capita. While ‘’demographic dividend’’ is a boon for the country, excess population pressure may have negative impacts on an area as it increases the demands on resources li
Стилі APA, Harvard, Vancouver, ISO та ін.
2

Welim, Yohannes Yahya, Erwin Rasjid, and Reza Suriansha. "Relationship of Marketing Aspects: Financial, Funds, Technical, and Management on Cut Credits in Bank Mandiri in Jakarta." In 1st Annual Management, Business and Economic Conference (AMBEC 2019). Atlantis Press, 2020. http://dx.doi.org/10.2991/aebmr.k.200415.001.

Повний текст джерела
Стилі APA, Harvard, Vancouver, ISO та ін.
3

Yoganathan, Dhanushanthini, and Charles Jebarajakirthy. "CUSTOMER PERCEPTIONS OF RELATIONSHIP MARKETING ORIENTATION: A COMPARATIVE STUDY BETWEEN PUBLIC AND PRIVATE COMMERCIAL BANKS IN SRI LANKA." In Bridging Asia and the World: Globalization of Marketing & Management Theory and Practice. Korean academy of marketing science, 2014. http://dx.doi.org/10.15444/gmc2014.01.09.01.

Повний текст джерела
Стилі APA, Harvard, Vancouver, ISO та ін.
4

Ramsina, Snezhana. "Integration of Public and Private Aspects in Business Models 4.0 of the Tourism Market." In The Public/Private in Modern Civilization, the 22nd Russian Scientific-Practical Conference (with international participation) (Yekaterinburg, April 16-17, 2020). Liberal Arts University – University for Humanities, Yekaterinburg, 2020. http://dx.doi.org/10.35853/ufh-public/private-2020-58.

Повний текст джерела
Анотація:
The current digital opportunities that have spawned the upgrade of the business versions of tourism and hospitality have been actualised due to the hard-to-predict pandemic nature of the COVID-19 coronavirus threat and travel bans. In Business Model 4.0. the usual forms of the relationship between the public (institutional) and the private, individual in tourism and hospitality are transformed. Research objective: to characterise the integration capabilities of automated (AI-based) travel industry business processes that personalise the tourism offers to the needs and preferences of travel ler
Стилі APA, Harvard, Vancouver, ISO та ін.
5

Mullane, Tania, Shayola Koperu, and Leanne Pool. "Indigenisation of the nursing curriculum: Peeling back to reveal the unspoken." In Rangahau: Te Mana o te Mahi Kotahitanga / Research: The Power of Collaboration. Unitec/MIT Research Symposium 2022. Unitec ePress, 2023. http://dx.doi.org/10.34074/proc.2301005.

Повний текст джерела
Анотація:
Globally, there is an underrepresentation of Indigenous populations in higher education (United Nations, n.d.). The Aotearoa experience by Māori and tagata Pasifika of marginalisation in education is a consequence of a plethora of challenges, hegemonic ideation and strategic assimilation authorised by the government of the day (Smith, 2003). A move in tertiary education, including nursing education, towards indigenised curricula heralds an opportunity to address inequity and structures that have oppressed education experiences for Indigenous peoples. This article prefaces a research project th
Стилі APA, Harvard, Vancouver, ISO та ін.
6

Remeșovschi, Natalia. "Theoretical and practical benchmarks regarding to the consumers negative behavior." In International Scientific Conference “30 Years of Economic Reforms in the Republic of Moldova: Economic Progress via Innovation and Competitiveness”. Academy of Economic Studies of Moldova, 2022. http://dx.doi.org/10.53486/9789975155618.21.

Повний текст джерела
Анотація:
Luând în considerație importanța pe care o au consumatorii în realizarea obiectivelor companiilor, apare necesitatea monitorizării și identificării stadiului de dezvoltare a relațiilor cu clienții, dar și a nivelului de satisfacție primit. Faptul este determinat de unele probleme nestabilite, neidentificate sau nesoluționate cu care se confruntă consumatorii, în rezultat generându-se un comportament negativ a consumatorilor. În rezultat comportamentul negativ poate influența imaginea companiei, viitoarele relații, precum și promovarea ulterioară pe care o fac consumatorii. Abordând, importanța
Стилі APA, Harvard, Vancouver, ISO та ін.
7

Milenkova, Valentina, Albena Nakova, Emilia Chengelova, and Karamfil Manolov. "Digital transformations and their impact on the economy, public relations and quality of life." In 15th International Conference on Applied Human Factors and Ergonomics (AHFE 2024). AHFE International, 2024. http://dx.doi.org/10.54941/ahfe1004665.

Повний текст джерела
Анотація:
This paper traces the digital transformation occurring as a result of the application of computer information and communication technologies. Digital transformation is the digitization of the economy, complete change of the organization's structure, its relationships with the environment in which it operates, and the products and services it creates. Digitalization and related transformative processes lead to the creation of pervasive connectivity between people and institutions, diversification of activities, resources and data in the online space and parallel work in the digital and real wor
Стилі APA, Harvard, Vancouver, ISO та ін.

Звіти організацій з теми "Bank relationship marketing"

1

Lunn, Pete, Marek Bohacek, Jason Somerville, Áine Ní Choisdealbha, and Féidhlim McGowan. PRICE Lab: An Investigation of Consumers’ Capabilities with Complex Products. ESRI, 2016. https://doi.org/10.26504/bkmnext306.

Повний текст джерела
Анотація:
Executive Summary This report describes a series of experiments carried out by PRICE Lab, a research programme at the Economic and Social Research Institute (ESRI) jointly funded by the Central Bank of Ireland, the Commission for Energy Regulation, the Competition and Consumer Protection Commission and the Commission for Communications Regulation. The experiments were conducted with samples of Irish consumers aged 18-70 years and were designed to answer the following general research question: At what point do products become too complex for consumers to choose accurately between the good ones
Стилі APA, Harvard, Vancouver, ISO та ін.
Також вас можуть зацікавити розширені добірки на тему "Bank relationship marketing" для конкретних типів джерел:
Статті в журналах Дисертації
Ми пропонуємо знижки на всі преміум-плани для авторів, чиї праці увійшли до тематичних добірок літератури. Зв'яжіться з нами, щоб отримати унікальний промокод!

До бібліографії