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Добірка наукової літератури з теми "Brand capita"

Автор: Grafiati

Опубліковано: 3 червня 2025

Оновлено: 31 липня 2025

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Статті в журналах з теми "Brand capita"

Flisikowski, Karol, and Wioleta Kucharska. "The condition of economies. Do most valuable global brands matter?" Equilibrium 13, no. 2 (2018): 251–64. http://dx.doi.org/10.24136/eq.2018.013.

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Research background: Brands are considered to be the most valuable asset of a company. Some of them achieve spectacular global results. The significance of global brands is proved by the fact that their value is often greater than the sum of all company’s net assets. Purpose of the article: The aim of this article is to highlight that brand value does not only create company’s value, but also leverages economies. The Authors claim that even though global brands are sold worldwide and are a part of “global factories”, they strongly relate to the development of economies in the countries w

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Lin, Chih-Pin, and Cheng-Min Chuang. "Corruption and brand value." International Marketing Review 33, no. 6 (2016): 758–80. http://dx.doi.org/10.1108/imr-09-2015-0203.

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Purpose Although multinational enterprises (MNEs) based in emerging economies arose quickly during the past decade, most of these firms lack marketing capabilities and strong brands. Emerging-economy MNEs that have tried to build their own brands have been largely unsuccessful. The purpose of this paper is to argue that corruption in the MNEs’ home countries has been detrimental to their brand values. Corruption makes it more difficult for consumers to govern their transactions with local firms, thus decreasing firms’ trustworthiness and brand values. Design/methodology/approach Data of the gl

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S, Priyanka, and Govindaraj V. "A Study on Consumer Behaviour towards Hamam Soap in Harur Taluka." Shanlax International Journal of Commerce 6, S1 (2018): 184–88. https://doi.org/10.5281/zenodo.1461480.

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The marketing scenario in India has undergone vast change since 1991 due to the economic reforms. Post-liberalization, competition intensified in every product line and market, which forced brands to redefine their norms of existence in all industries. In the FMCG industry, especially in the toilet soap sector, there has been severe competition among the MNCs, national and local players. Brand loyalty is determined by several distinct psychological processes of the consumers and entails multivariate measurements. Product features (Fragrance / Skin care / Germ

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Babets, Iryna, and Іvan Mytsenko. "Successful territorial brand formation (on the example of Singapore)." VUZF Review 7, no. 2 (2022): 216–28. http://dx.doi.org/10.38188/2534-9228.22.2.22.

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Main directions of improving the strategy of Ukraine's external debt management based on the results of the assessment of the main indicators of external state debt in relation to the criteria of economic security and the impact of external debt on key macroeconomic indicators are substantiated in the article. According to the results of the regression analysis of the relationship between main macroeconomic indicators and indicators of external debt, it was concluded that the external debt has an ambiguous impact on the economy of Ukraine. The hypothesis about the negative consequences of incr

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Wang, Xiaoyu, Sitong Lai, Yuli Gao, Gaoxiang Chen, Jiayi Chen, and Yuxing Ma. "Research on the Promotion Path of Regional Public Brand Empowerment." International Journal of Global Economics and Management 4, no. 2 (2024): 335–45. http://dx.doi.org/10.62051/ijgem.v4n2.37.

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The purpose of this paper is to explore the basic role of national poverty alleviation support in rural revitalization, especially in areas such as Yongjia County, which is faced with the problems of small per capita cultivated land area, heavy business and light agriculture in the industrial pattern, and insufficient development of agricultural economic advantages. This paper points out that Yongjia County needs to carry out in-depth professional investigation and research on the empowerment and promotion of public brands to analyze the current situation and problems of the industry, and comb

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Firozkhan, Pathan. "Buying perception and brand awareness of the rural consumer towards branded products." www.pragatipublication.com 7 (December 31, 2021): 47–56. https://doi.org/10.5281/zenodo.5811747.

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Today, talking to rural consumers reveal that their thoughts and ideas are similar to that of urban consumers and Rural is often restricted now to a physical space or geography. Most villages have pakka roads, electrification and proper housing. But crucially, what is important for marketers is that there is a change in the mindset of rural consumers. The per capita consumption in India is much lower than the per capita consumption in other developing markets and one of the reasons for that is that rural consumption, rural penetration and rural frequency are much lower than in the urban segmen

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Mi, Hanwen. "The Effect of Economic Development Level on the Spatial Diffusion Characteristics of Western Food Brands." Journal of Geography, Politics and Society 13, no. 2 (2023): 26–37. http://dx.doi.org/10.26881/jpgs.2023.2.03.

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This study uses KFC as a representative brand of Western fast food to reflect the consumption ability of food, and Starbucks as a representative brand of the beverage industry to reflect the consumption ability of beverage, defines an S/K formula, compares the data with the level of regional economic development in order to present a certain correlation, and explores the spatial distribution characteristics of KFC and Starbucks, the influence of cultural institutions and economic influences on spatial selection. The study found that the ratio of the number of Starbucks stores to the number of

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Gu, Huaying, and Chaoqun Han. "Analysis of China’s Pure Electric Vehicle Sales Based on Spatial Econometric Models." International Journal of Economics and Finance 13, no. 1 (2020): 12. http://dx.doi.org/10.5539/ijef.v13n1p12.

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This paper empirically investigates the spatial dependence and serial correlation structures among different China&rsquo;s brands of pure electric vehicle (EV) sales using spatial econometric models. Based on the newly proposed economic distance spatial weight matrix, the empirical results show that EV endurance mileage, power battery capacity, charging time, government subsidy, retail price, and each brand market share have important impacts on EV sales. The per capita disposable income of urban households, gasoline price, loan rate and the number of charging pile are statistically signif

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Hu, Zhuoqi, Lei Lyu, and Qiyuan Yan. "The Research on the Influence of Swarovski Brand Image on Chinese College Students Purchase Intention." Advances in Economics, Management and Political Sciences 37, no. 1 (2023): 135–39. http://dx.doi.org/10.54254/2754-1169/37/20231837.

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With the gradual improvement of China's overall economic level, the per capita disposable income of Chinese families has also increased. This article hopes to take the luxury brand Swarovski as an entry point, and study its influence on Chinese college students' purchase intentions from the perspective of its brand image. And this paper results of the elements of "luxury brand", in order to summarize the influence of the elements of luxury brand on consumers, and provide theoretical guidance for the future research direction of luxury goods. This article is based on the use of a questionnaire

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BOHACHOVA, Asia, and Anastasiia POPOVA. "Integration of consumer preferences into the development of marketing strategies of dairy industry enterprises." Economics. Finances. Law 5/2025, no. - (2025): 97–100. https://doi.org/10.37634/efp.2025.5.20.

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This paper explores the integration of consumer preferences into the development of marketing strategies for dairy industry enterprises in Ukraine. The research is grounded in the current challenges and transformations observed within the national dairy market, including a decline in production volumes and consumption levels. As of 2025, per capita consumption of dairy products in Ukraine stands at approximately 196 kg per year, which is significantly lower than the recommended 380 kg. Despite this, the study reveals a steady demand for key dairy categories such as milk, cheese, yogurt, and bu

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Дисертації з теми "Brand capita"

Iyer, Pramod P. "Brand Management Capability and Brand Performance." Thesis, University of North Texas, 2016. https://digital.library.unt.edu/ark:/67531/metadc862750/.

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Brands are intangible assets that provide companies with the potential to extract higher rents or prices from customers. However, only few organizations are able to build and sustain brands over a long period of time. Brand management capability - the organization's ability to build and sustain brands becomes important for achieving sustainable competitive advantage. Despite the importance of brand management capability to organizations, majority of the brand management literature has primarily focused on the consumer perspective of brands. This gap in knowledge about the components of brand

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Chicotsky, Brandon Kyle. "The Brand Persona| Operationalizing a Synthesis of Brand Equity and Social Capital." Thesis, The University of Alabama, 2017. http://pqdtopen.proquest.com/#viewpdf?dispub=10262196.

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The human brand in social media presents an understudied phenomenon, particularly in the sports domain. The current study focused on sports fans’ perceptions of athlete brands as presented on Twitter. The analysis assessed the rated likeability of athletes based on the social media content attributed to athlete brands. The current study examined this relationship in the context of interacting variables including message tone, group status, and fan identification. Utilizing social identity theory, the overall aim was to understand interaction effects to enhance the ability of scholars

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Cui, Peng. "Understanding brand managers' intangible capital and capability." [Kent, Ohio] : Kent State University, 2008. http://rave.ohiolink.edu/etdc/view?acc%5Fnum=kent1216661247.

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Thesis (Ph.D.)--Kent State University, 2008. Title from PDF t.p. (viewed Nov. 10, 2009). Advisor: Michael Hu. Keywords: brand management; intangible capital; capability. Includes bibliographical references (p.100-115).

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Ribeiro, Sara Neves Sena Alçada. "Análise do capital da marca dos vinhos espumantes : o caso dos espumantes Fita Azul." Master's thesis, Instituto Superior de Economia e Gestão, 2012. http://hdl.handle.net/10400.5/5147.

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Mestrado em Marketing O conceito de brand equity (capital da marca) tem uma elevada importância no mercado. Refere-se ao valor que um produto tem para os consumidores e para a empresa e evolui quando está associado a um conjunto de elementos únicos que definem o conceito da marca. O mercado dos vinhos está saturado, o que torna o processo de decisão de compra complexo. O presente estudo tem como objetivo analisar a importância das dimensões do capital da marca (qualidade percebida, lealdade à marca, notoriedade da marca e associações à marca), segundo o modelo conceptual de Aaker (1991), na

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Lubrano, Sabine. "La marque politique, son capital-marque et l'électeur : conceptualisation et test d'un modèle de la relation à la marque politique basée sur la mesure de son capital-marque." Thesis, Paris 2, 2013. http://www.theses.fr/2013PA020044.

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Notre recherche s’inscrivant dans le domaine des Sciences de Gestion et plus précisément dans le champ disciplinaire du Marketing, nous avons choisi de transposer et d’adapter plusieurs concepts - notamment les concepts de marque et de capital-marque - issus de la littérature marketing à la sphère politique. Notre recherche vise d’abord et avant tout à contribuer à la conceptualisation du capital-marque de Keller (1993), à valider une méthode de mesure et à l’appliquer dans un autre domaine. L’objectif in fine est de tester notre conceptualisation d’un modèle de la relation à la marque politiq

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Duque, Diana Carolina da Cruz. "Criar e desenvolver capital da marca centrado no cliente : uma aplicação." Master's thesis, Instituto Superior de Economia e Gestão, 2012. http://hdl.handle.net/10400.5/10879.

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Mestrado em Marketing Desenvolver marcas fortes é uma prioridade para muitos empreendedores e empresas, contudo o processo de criação e gestão destas é algo difícil e complexo. O Modelo de Capital da Marca Centrado no Cliente, proposto por Keller (1993), apresenta-se como um guia para a gestão estratégica de marcas, facultando orientações tácticas específicas para planear, desenvolver, mensurar e gerir o capital da marca. Este modelo revelou-se primordial para o desenvolvimento deste projecto cujo objectivo foi a criação e desenvolvimento de uma nova marca online. Em primeiro lugar foi nece

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Xara-Brasil, Duarte Miguel da Costa Pessoa. "Os retalhistas alimentares, as marcas de distribuidor e a geração de capital de marca: estudo do capital de marca de retalhistas alimentares e marcas de distribuidor de duas insígnias em Portugal." Doctoral thesis, Universidade de Évora, 2015. http://hdl.handle.net/10174/14737.

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Este estudo pretende analisar o capital das marcas de distribuidor, na perspetiva do consumidor. A investigação relativa ao estudo do capital de marca na perspetiva do consumidor tem vindo a ser realizado através de diferentes abordagens. Contudo, não se identificaram estudos de capital de marca relacionados com as marcas de distribuidor. Relativamente ao capital de marca retalhista, verifica-se a existência de um número substancialmente reduzido de trabalhos publicados. Nesta investigação foi aplicado um questionário a uma amostra de clientes das duas principais insígnias retalhistas portugue

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Spiga, Antonio. "Symbolic representations and wine brands : economics of symbolic production, transfer, and consumption : three multidisciplinary experiences and one model of brand identity analysis for the wine industry." Electronic Thesis or Diss., Bordeaux, 2025. http://www.theses.fr/2025BORD0061.

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Dans une société postmoderne, les marques deviennent de plus en plus un facteur crucial sur le plan économique, social et politique, au point de devenir le principal dispositif de représentation immatérielle (Arvidsson, 2006).Il est généralement admis que la marque se situe dans l’ensemble de la dimension immatérielle des entreprises (Belbi et al., 2010), et qu’elle en représente le principal moteur (Lev, 2001; Philippe et al., 2014). L’identité et l’image de marque, imprégnées d’une signification symbolique, contrebalancent la valeur purement utilitaire d’une marque. La mise en forme de l’uni

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Li, Cui. "Social capital in an online brand community : Volkswagen in China." Thesis, University of Portsmouth, 2013. https://researchportal.port.ac.uk/portal/en/theses/social-capital-in-an-online-brand-community(274db464-6dc7-43cb-b1bc-375ffaba1b35).html.

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Over the past ten years, mainly as a result of developments in digital technology and social media, academics and practitioners have become more interested in communities. The number of studies investigating online brand communities (OBCs) has been increasing with most attention being paid to the characteristics, functions and benefits associated with OBCs. However, an important aspect of OBCs has been overlooked, which is the contribution of social capital to the communities and the impact on brands. This research seeks to fill this gap by developing an understanding of social capital in orde

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De, Luca Roberto. "Brand value, marketing investments and capital structure. An empirical analysis." Doctoral thesis, Universita degli studi di Salerno, 2011. http://hdl.handle.net/10556/263.

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2009 - 2010 An ever growing number of businesses is becoming aware that one of the highest value business assets in the current competitive context is the brand associated with a company’s products or services. In a world which is becoming ever more complex and turbulent, individuals and businesses today find themselves having to confront a wider range of choices than ever before, while having less and less time in which to consider their buying decisions. Consequently, the ability of a brand to simplify consumer choices, reduce perceived risk and create expectations has significant value.

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Книги з теми "Brand capita"

Gilmore, Fiona. Brand warriors China: Creating sustainable brand capital. Profile Books, 2003.

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Schumann, Mark. Brand for Talent. John Wiley & Sons, Ltd., 2009.

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Ruzzier, Maja Konecnik. Startup branding funnel: Find your perfect brand-market fit to hack your growth. Meritum, 2015.

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Group, Bernard Hodes, ed. The employer brand: Keeping faith with the deal. Gower, 2009.

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Perrey, Jesko. Retail marketing and branding: A definitive guide to maximizing ROI. 2nd ed. Wiley, 2013.

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Durakova, Irina, Svetlana Pugach, Aleksandra Mitrofanova, et al. HR Management in Russia: the Policy of diversity and inclusiveness. Book 10. INFRA-M Academic Publishing LLC., 2022. http://dx.doi.org/10.12737/1876366.

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The monograph contains the results of research concerning, firstly, the specifics of the formation of the strategy and policy of personnel diversity, the specifics of youth as an object of diversified personnel management; issues of discrimination of employees in the workplace. Secondly, the promotion of scientific thought in the development of a productive model of hybrid employment, solving the problems of motivational HR diversity of public civil servants; determining the prospects for a rational balance of freedom and security in the modern world; presenting a new paradigm for combining wo

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BRAND WARRIORS CHINA: CREATING SUSTAINABLE BRAND CAPITAL. PROFILE, 2003.

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Riddle, A. G. Alice Brand: A Romance Of The Capital. Kessinger Publishing, LLC, 2007.

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Riddle, A. G. Alice Brand: A Romance Of The Capital. Kessinger Publishing, LLC, 2007.

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Riddle, A. G. Alice Brand a Romance of the Capital. Creative Media Partners, LLC, 2022.

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Частини книг з теми "Brand capita"

Lalama-Lascano, Luis, and Diana Morales-Urrutia. "Brand Positioning Through Social Capital." In Lecture Notes in Networks and Systems. Springer Nature Switzerland, 2024. http://dx.doi.org/10.1007/978-3-031-74828-8_13.

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Cohen, Jeremy. "Getting the stain out of “sustainable brands”." In Reputation Capital. Springer Berlin Heidelberg, 2009. http://dx.doi.org/10.1007/978-3-642-01630-1_15.

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Coats, R. Morris, Thomas R. Dalton, and Arthur Denzau. "Ballots, Bribes, and Brand-Name Political Capital." In Explorations in Public Sector Economics. Springer International Publishing, 2016. http://dx.doi.org/10.1007/978-3-319-47828-9_8.

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Sengupta, Anita. "The Making of ‘Brand’ Uzbekistan as Symbolic Capital." In Symbols and the Image of the State in Eurasia. Springer Singapore, 2016. http://dx.doi.org/10.1007/978-981-10-2392-7_2.

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Stewart, Lizzie. ""The cultural capital of postmigrants is enormous"." In Postmigration. transcript Verlag, 2021. http://dx.doi.org/10.14361/9783839448403-006.

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Lizzie Stewart argues here for a step back from more celebratory discussions of the term 'postmigration' as lens and for critical attention to its role as label. She brings critical perspectives on the 'brand value' of postcolonialism, and on »the rationalizing/racializing logic of capital« (Saha 2018) in the cultural industries, into conversation with a detailed discussion of branding and formatting practices at three theatres in Germany: Ballhaus Naunynstraße; Gorki; Schauspiel Cologne. Entanglements of artist activism with production of culture in a capitalist context provide important less

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Pier, David G. "Missionaries for Capital: Brand Marketers and Music Sponsorship in Uganda." In Globalization and Socio-Cultural Processes in Contemporary Africa. Palgrave Macmillan US, 2015. http://dx.doi.org/10.1057/9781137519146_9.

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Bowden, Jana Lay-Hwa, Jodie Conduit, Linda D. Hollebeek, Vilma Luoma-aho, and Birgit Andrine Apenes Solem. "The Role of Social Capital in Shaping Consumer Engagement within Online Brand Communities." In The Handbook of Communication Engagement. John Wiley & Sons, Inc., 2018. http://dx.doi.org/10.1002/9781119167600.ch33.

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Nixon, Lyndon J. B. "How Distinct and Aligned with UGC is European Capitals’ DMO Branding on Instagram?" In Information and Communication Technologies in Tourism 2024. Springer Nature Switzerland, 2024. http://dx.doi.org/10.1007/978-3-031-58839-6_2.

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AbstractDestination positioning refers to destinations identifying their most distinct attributes and focusing on these in their marketing activities in order to distinguish themselves from competitors, develop a brand identity and highlight uniqueness. In this paper, we consider 9 European capitals and analyse their visual marketing on Instagram to identify how truly distinct their destinations are being presented online. By comparing between them as well as comparing to the perceived destination image measured from visitor photos on the same platform, we present a methodology for identifying

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Sabia, Luca, Robin Bell, and David Bozward. "Built-in: How Entrepreneurs Use Their Personal Brands to Build Cognitive Social Capital to Foster the Venture Growth." In Contemporary Marketing Solutions. Springer Nature Switzerland, 2025. https://doi.org/10.1007/978-3-031-74657-4_7.

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Liem, Pham Hong, and Nguyen Xuan Lan. "Relationship Between Organizational and Employee Work Innovation: Mediation Role of Brand Support Behavior and Psychological Capital (Hotels in Khanh Hoa Province, Vietnam)." In Global Changes and Sustainable Development in Asian Emerging Market Economies Vol. 1. Springer International Publishing, 2021. http://dx.doi.org/10.1007/978-3-030-81435-9_28.

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Тези доповідей конференцій з теми "Brand capita"

Veedu, Vinod. "Multifunctional Nano Surface Treatments for In-Situ Improvement of Heat Exchanger Performance." In Coatings+ 2019. SSPC, 2019. https://doi.org/10.5006/s2019-00056.

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Abstract Strategies to improve the heat transfer rate and efficiency of a power plant must carefully balance a trinity of factors: the overall capital expense associated with the technology, the ongoing savings during normal plant operations, and the downtime and labor required for installation and implementation. These economic concerns have slowed the adoption of protective and/or functional surface treatments in power plant operations; traditional epoxies used to prevent biofouling and scale deposition can only be applied to brand new equipment, and the coating will limit heat transfer due

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Căpraru, Mădălina. "TRADITIONAL CULTURAL CAPITAL ELEMENTS IN ADVERTISING – CASE STUDY: NAPOLACT AND COVALACT." In NORDSCI International Conference. SAIMA Consult Ltd, 2020. http://dx.doi.org/10.32008/nordsci2020/b2/v3/08.

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The advertising of Romanian brands has known a sterling `invasion` of traditional themed messages. One of the most prominent adverts belongs to the `Undelemn de la Bunica` brand, which took off in the 1998. The creators of this brand were the ones that set a trend of using traditional themed messages in the field of advertising. The communist era has forced a fake, populist traditional image to justify its political discourse. In a society fed up with such traditional populist messages, a new brand that uses the idyllic `Bunica (Grandma)` appears. `Undelemn de la Bunica` brings forth the child

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Casanoves-Boix, Javier, Ana Cruz-García, and Maurice Murphy. "CREATING LOVEMARKS THROUGH STUDENTS OF PUBLIC UNIVERSITIES IN IRELAND." In International Conference on Education and New Developments. inScience Press, 2021. http://dx.doi.org/10.36315/2021end125.

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This research was carried out to examine the role of educational brand capital applied to public universities in Ireland. To this end, the main contributions in the literature related to the study of brand capital and its application in the Irish educational sector were analyzed, identifying which variables determine brand capital in this sector. Once a suitable model was established, an empirical study was realized using a sample of 423 valid responses from students at the two main public universities in Cork (Ireland). The results obtained will show the repercussion of each variable of the b

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Casanoves-Boix, Javier, Ana Cruz-García, Pablo Pinazo-Dallenbach, and José Ricardo Flores-Pérez. "BRANDING IN PRIVATE UNIVERSITIES AT EL SALVADOR: BRANDS THAT THE PUBLIC FALL IN LOVE WITH." In International Conference on Education and New Developments. inScience Press, 2021. http://dx.doi.org/10.36315/2021end130.

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This research was carried out to examine the role of educational brand capital applied to private universities in El Salvador. For this purpose, the main contributions of the literature related to the study of brand capital and its application in the educational sector were analyzed, identifying which variables determine brand capital in the higher education sector. Once a suitable model was established, an empirical study was realized through a questionnaire in digital format, using a sample of 381 valid responses from undergraduate students from a private university in San Salvador (El Salva

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Buzgău, Horațiu Oliviu, and Smaranda Adina Cosma. "Boosting Agribusinesses with Brands during COVID-19 Pandemic." In Seventh International Scientific-Business Conference LIMEN Leadership, Innovation, Management and Economics: Integrated Politics of Research. Association of Economists and Managers of the Balkans, Belgrade, Serbia, 2021. http://dx.doi.org/10.31410/limen.s.p.2021.87.

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Agribusiness is one of the major forces in global economic development. Since the 1980s, diversification has been seen by agribusiness as one of the right strategies to improve and increase its status, but the COVID-19 pandemic has exposed the vulnerabilities of agribusiness. In this new context, companies have capitalized on the marketing dimension, shaping their identity to transfer and add value, especially to end consumers. The brand is an intangible bridge that strengthens entrepreneurial capital. The paper aims to analyze the impact of the COVID-19 pandemic on the main players in the a

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Casanoves-Boix, Javier. "BRAND MANAGEMENT AND PUBLIC UNIVERSITIES: THE IMPORTANCE OF BUILD EDUCATIONAL BRAND CAPITAL." In 12th International Technology, Education and Development Conference. IATED, 2018. http://dx.doi.org/10.21125/inted.2018.2279.

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Casanoves-Boix, Javier. "BRAND MANAGEMENT AND PRIVATE UNIVERSITIES: THE IMPORTANCE OF BUILDING EDUCATIONAL BRAND CAPITAL." In 13th International Technology, Education and Development Conference. IATED, 2019. http://dx.doi.org/10.21125/inted.2019.0404.

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Ciunova-Shuleska, Anita, Nikolina Palamidovska-Sterjadovska, and Irena Bogoevska-Gavrilova. "DOES SOCIAL CAPITAL FOCUS DETERMINE USERS’ INTENTIONS TO LIKE, COMMENT AND SHARE LIFESTYLE BRAND-RELATED CONTENT ON SOCIAL MEDIA?" In Economic and Business Trends Shaping the Future. Ss Cyril and Methodius University, Faculty of Economics-Skopje, 2021. http://dx.doi.org/10.47063/ebtsf.2021.0011.

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The purpose of this research is to analyze the differences in users’ intentions to like, comment and share lifestyle brand-related content on social media based on the social capital focus. In this paper, social capital is conceptualized as a positive outcome of users’ interaction on social media, focusing on bonding and bridging dimensions of social capital. However, in order to examine the differences in intentions to like, comment and share between social media users with bridging and bonding focus, social capital is analyzed as a cause of social media engagement, i.e. users’ contribution i

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Kostyuchenko, Valentyna, and Yuriy Babych. "ACCOUNTING OF BRAND AS AN INTELLECTUAL CAPITAL COMPONENT." In EDUCATION AND SCIENCE OF TODAY: INTERSECTORAL ISSUES AND DEVELOPMENT OF SCIENCES. European Scientific Platform, 2022. http://dx.doi.org/10.36074/logos-09.12.2022.05.

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HATO, Masahiko, Tomoko KAWAKAMI, and Keisuke SUYAMA. "BRAND COMMUNITY AS SOCIAL CAPITAL: MODERATING EFFECT OF PARTICIPATION INTENSITY ON BRAND RELATED OUTCOMES." In Bridging Asia and the World: Globalization of Marketing & Management Theory and Practice. Korean academy of marketing science, 2014. http://dx.doi.org/10.15444/gmc2014.01.06.04.

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Звіти організацій з теми "Brand capita"

Pearce, Jeremy, and Liangjie Wu. Brand Reallocation and Market Concentration. Federal Reserve Bank of New York, 2024. http://dx.doi.org/10.59576/sr.1116.

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We study the interaction of customer capital and productivity through brand reallocation across firms. We develop a firm dynamics model with brands as transferable customer capital, heterogeneous firm productivity, and variable markups. We study the matching process between transferable brand capital and core productivity, which can be inefficient with significant welfare implications. We link USPTO trademark data with Nielsen sales data to study the prevalence of brand reallocation and the response of sales and prices to reallocation. Quantitatively, brand reallocation reduces welfare. Optima

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Son, Jihyeong, and Mary Lynn Damhorst. Consumers in an Online Brand Community: Uses and Gratifications, Social Capital, and Brand Loyalty. Iowa State University, Digital Repository, 2016. http://dx.doi.org/10.31274/itaa_proceedings-180814-1435.

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Jung, Yeo Jin, Jiyoung Kim, and Josiam Bharath. Social Capital in Social Media and Its Effect on Brand Attachment and Purchase Intention. Iowa State University, Digital Repository, 2013. http://dx.doi.org/10.31274/itaa_proceedings-180814-500.

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Kulibanova, V. V. Innovative development of the region as a factor of increasing the social capital of the territory's brand. Institute for Regional Economic Studies Russian Academy of Science, 2024. https://doi.org/10.52897/tms-2024-25-11.

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Flôres Jr., Renato G., and Masakazu Watanuki. Integration Options for MERCOSUR: A Quantitative Analysis by the AMIDA Model. Inter-American Development Bank, 2008. http://dx.doi.org/10.18235/0011055.

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The recent developments at the multilateral and regional fronts call for a re-evaluation of trade and integration options for MERCOSUR. Applying a brand new CGE model, we evaluated six scenarios. The simulation results indicate that trade agreements will generate relatively small but positive gains. Integration with the Unites States and the European Union, two key partners, will have somewhat divergent and opposite outcomes. Agriculture will be a clear winner, while MERCOSUR has competitiveness issue in capital-intensive manufacturing sectors. It is revealed that the bloc's present trade poli

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Ballesteros, Marife, and Jenica Ancheta. Public-Private Partnerships in Agriculture Value Chains: The Case of Project ConVERGE in the Philippines. Philippine Institute for Development Studies, 2022. https://doi.org/10.62986/dp2022.37.

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This study examines the public-private-producers partnership (4Ps) model for agriculture value chain development implemented through Project ConVERGE of the Department of Agrarian reform. The model adopted a cluster approach whereby farmer groups are organized into clusters to coordinate their production methods to produce good uniform products and other business activities. The interventions or assistance from government agencies and the private sector are coordinated through the Project Management Office of ConVERGE at the central, regional, and provincial levels. The study notes that the 4P

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