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Статті в журналах з теми "Brand name products – valuation – management"
Ajay, Singh Chandel, and Punam Mishra Dr. "DECIPHERING THE ANTECEDENTS OF BRAND AVOIDANCE AMONGST MILLENNIALS IN INDIA." Manager - The British Journal of Administrative Management 57, no. 145 (2021): 109–25. https://doi.org/10.5281/zenodo.5976420.
Повний текст джерелаXie, Tao, Jianguo Du, Kofi Baah Boamah, Lingyan Xu, and Mingyue Ma. "The Internal and External Factors of Environmental Destructive Behavior in the Supply Chain: New Evidence from the Perspective of Brand-Name Products." Sustainability 15, no. 5 (2023): 4605. http://dx.doi.org/10.3390/su15054605.
Повний текст джерелаDziechciarz-Duda, Marta, and Anna Król. "THE APPLICATION OF MULTIVARIATE STATISTICAL ANALYSIS TO THE VALUATION OF DURABLE GOODS BRANDS." Statistics in Transition new series 18, no. 1 (2017): 75–90. http://dx.doi.org/10.59170/stattrans-2017-004.
Повний текст джерелаMohanty, Pitabas, and Tina Stephen. "The Challenges at JSW Steel: Brand Valuation and Corporate Governance Issues." Asian Case Research Journal 21, no. 01 (2017): 231–51. http://dx.doi.org/10.1142/s0218927517500080.
Повний текст джерелаWu, Fang, Qi Sun, Rajdeep Grewal, and Shanjun Li. "Brand Name Types and Consumer Demand: Evidence from China’s Automobile Market." Journal of Marketing Research 56, no. 1 (2018): 158–75. http://dx.doi.org/10.1177/0022243718820571.
Повний текст джерелаJohn, Deborah Roedder, Barbara Loken, and Christopher Joiner. "The Negative Impact of Extensions: Can Flagship Products be Diluted?" Journal of Marketing 62, no. 1 (1998): 19–32. http://dx.doi.org/10.1177/002224299806200103.
Повний текст джерелаGao, Weihe, Li Ji, Yong Liu, and Qi Sun. "Branding Cultural Products in International Markets: A Study of Hollywood Movies in China." Journal of Marketing 84, no. 3 (2020): 86–105. http://dx.doi.org/10.1177/0022242920912704.
Повний текст джерелаChiaravutthi, Yingyot. "Brand valuation of ICT products: the case of Thailand." Asia-Pacific Journal of Business Administration 2, no. 2 (2010): 185–202. http://dx.doi.org/10.1108/17574321011078210.
Повний текст джерелаUlgado, Francis M., and Moonkyu Lee. "Consumer Evaluations of Bi-National Products in the Global Market." Journal of International Marketing 1, no. 3 (1993): 5–22. http://dx.doi.org/10.1177/1069031x9300100302.
Повний текст джерелаYang, Grant, and Jia-Yi Gong. "Comparison and Estimation of Brand Value for the Operation Strategies." Business Prospects 3, no. 1 (2022): 1–11. http://dx.doi.org/10.52288/bp.27089851.2022.06.01.
Повний текст джерелаДисертації з теми "Brand name products – valuation – management"
Wells, David Michael. "Impact of brand equity on the purchasing of consumer durables." CSUSB ScholarWorks, 2007. https://scholarworks.lib.csusb.edu/etd-project/3139.
Повний текст джерела李國華 and Kwok-wah Gilbert Lee. "Marketing management in PRC: an overview of beer market in china : a case study of understanding consumerbehaviour and managing brand equity in China." Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 1996. http://hub.hku.hk/bib/B31267385.
Повний текст джерелаSamkange, Tichaona. "An evaluation of the brand campus concept implemented at Mercedes-Benz South Africa : a case study /." Thesis, Rhodes University, 2009. http://eprints.ru.ac.za/1576/.
Повний текст джерелаSchafer, Nina. "Brand equity : an approcah to value based brand management." Thesis, Stellenbosch : Stellenbosch University, 2005. http://hdl.handle.net/10019.1/50290.
Повний текст джерелаBristol, Terrence Alan. "Relying on brand equity: insights from consumer evaluation processes." Diss., Virginia Tech, 1992. http://hdl.handle.net/10919/37886.
Повний текст джерелаHuang, Rong 1973. "Exploration of brand equity measures : linking customer mind-set measure to product-market performance measure." Thesis, McGill University, 2008. http://digitool.Library.McGill.CA:80/R/?func=dbin-jump-full&object_id=115606.
Повний текст джерелаBucker, Silke. "Assessing brand fit using conjoint analysis." Thesis, Stellenbosch : University of Stellenbosch, 2010. http://hdl.handle.net/10019.1/4143.
Повний текст джерелаCosta, Camilla Olga. "Leveraging knowledge for innovative brand development." Thesis, Stellenbosch : Stellenbosch University, 2006. http://hdl.handle.net/10019.1/17444.
Повний текст джерелаStaisch, Ingrid. "A brand audit on the L'Oreal brand." Thesis, Stellenbosch : University of Stellenbosch, 2007. http://hdl.handle.net/10019.1/815.
Повний текст джерелаPienaar, Hannelie. "An investigation into the impact of the Internet on brand building strategies in the physical and virtual world." Thesis, Stellenbosch : Stellenbosch University, 2001. http://hdl.handle.net/10019.1/49690.
Повний текст джерелаКниги з теми "Brand name products – valuation – management"
Temporal, Paul. Advanced brand management: From vision to valuation. John Wiley & Sons, 2002.
Знайти повний текст джерела1943-, Goodchild John, and Callow Clive 1938-, eds. Brands: Visions and values. Wiley, 2001.
Знайти повний текст джерелаClark, Kevin A. Brandscendence: Three essential elements of enduring brands. Dearborn Trade Pub., 2004.
Знайти повний текст джерелаGross, T. Scott. Micro branding: Build a powerful personal brand and beat your competition. Leading Authorities Press, 2001.
Знайти повний текст джерелаKnox, Simon. Competing on value: Bridging the gap between brand and customer value. Financial Times Pitman Pub., 1998.
Знайти повний текст джерелаЧастини книг з теми "Brand name products – valuation – management"
Soler-Labajos, Neus, and Ana Isabel Jiménez-Zarco. "Country Brand Management." In Global Branding. IGI Global, 2020. http://dx.doi.org/10.4018/978-1-5225-9282-2.ch045.
Повний текст джерелаSoler-Labajos, Neus, and Ana Isabel Jiménez-Zarco. "Country Brand Management." In Advances in Marketing, Customer Relationship Management, and E-Services. IGI Global, 2016. http://dx.doi.org/10.4018/978-1-5225-0332-3.ch006.
Повний текст джерелаFreeman, Matthew. "Author-as-Franchise-Product." In Advances in Marketing, Customer Relationship Management, and E-Services. IGI Global, 2015. http://dx.doi.org/10.4018/978-1-4666-8342-6.ch003.
Повний текст джерелаNiu, Yongge, and Cheng Lu Wang. "Appellation of Origin Brands in China." In Advances in Marketing, Customer Relationship Management, and E-Services. IGI Global, 2014. http://dx.doi.org/10.4018/978-1-4666-6242-1.ch015.
Повний текст джерелаChitadze, Nika. "The Essence of Brand and Branding and the History of the Concept Development." In Brand Creation and Management in the Phygital Era. IGI Global, 2025. https://doi.org/10.4018/979-8-3373-0948-4.ch004.
Повний текст джерелаMukherjee, Aroop, and Nitty Hirawaty Kamarulzaman. "The Importance of Supply Chain Management in Positioning and Creating Brands of Agro-Based Products." In Cases on Branding Strategies and Product Development. IGI Global, 2015. http://dx.doi.org/10.4018/978-1-4666-7393-9.ch005.
Повний текст джерелаReményi, Andrea. "Creative Industry Value Creation and Sustainable Consumer Experience in the Metamodern Society." In Fenntarthatósági átmenet – innovációs ökoszisztémák – digitális megoldások: Konferenciakötet. Soproni Egyetem Kiadó, 2025. https://doi.org/10.35511/978-963-334-550-4-s9-5.
Повний текст джерелаMahfooz, Yasser, and Faisal Mahfooz. "Consumer Behavior Perspective for Fairness Creams." In Advances in Marketing, Customer Relationship Management, and E-Services. IGI Global, 2014. http://dx.doi.org/10.4018/978-1-4666-4357-4.ch008.
Повний текст джерелаAppel, Arthur G. "Blattella and Related Species." In Understanding and Controlling the German Cockroach. Oxford University PressNew York, NY, 1995. http://dx.doi.org/10.1093/oso/9780195064957.003.0001.
Повний текст джерелаТези доповідей конференцій з теми "Brand name products – valuation – management"
Ignjatović, Jelena, Ivana Vladimirović, and Borislav Kolarić. "Significance of Financial Valuation of Brands in Agribusiness in Serbia." In 7th International Scientific Conference – EMAN 2023 – Economics and Management: How to Cope With Disrupted Times. Association of Economists and Managers of the Balkans, Belgrade, Serbia, 2023. http://dx.doi.org/10.31410/eman.2023.141.
Повний текст джерелаOndemir, Onder, and Surendra M. Gupta. "End-of-Life Decisions Using Product Life Cycle Information." In ASME 2008 International Mechanical Engineering Congress and Exposition. ASMEDC, 2008. http://dx.doi.org/10.1115/imece2008-67039.
Повний текст джерелаMegha, S., P. Anju, and Aryamol. "Marketing in the Era of Metaverse." In 2nd International Conference on Modern Trends in Engineering Technology and Management. AIJR Publisher, 2023. http://dx.doi.org/10.21467/proceedings.160.57.
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