Добірка наукової літератури з теми "Brandimage"
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Статті в журналах з теми "Brandimage":
Sinaga, Onita Sari, Darwin Lie, Marisi Butarbutar, and Julyanthry Julyanthry. "PENGARUH BRAND IMAGE DAN KUALITAS PELAYANAN PEGAWAI TERHADAP KEPUASAN PELANGGAN PADA WARNET DIMENSI PEMATANGSIANTAR." SULTANIST: Jurnal Manajemen dan Keuangan 4, no. 2 (August 17, 2018): 21–29. http://dx.doi.org/10.37403/sultanist.v4i2.70.
Sopiyan, Pipih. "Pengaruh Iklan Dan Citra Merek Terhadap Kepuasan Konsumen (Studi Pada Konsumen sepeda Motor Honda PT Helmi Hendra Motor Maja Majalengka)." Entrepreneur: Jurnal Bisnis Manajemen dan Kewirausahaan 1, no. 2 (July 1, 2020): 133–46. http://dx.doi.org/10.31949/entrepreneur.v1i2.888.
SIMATUPANG, JOHANNES, and HARRY BUDY. "THE EFFECTS OF CAR INSURANCE CUSTOMER PERCEPTION TOWARD PUBLIC RELATION AND CUSTOMER LOYALTY." JOURNAL OF BUSINESS STUDIES AND MANGEMENT REVIEW 1, no. 2 (August 2, 2018): 56–60. http://dx.doi.org/10.22437/jb.v1i2.5351.
Handayani, Dwi Karti, and Lukia Zuraida. "PERAN MEDIASI KEPUASAN KONSUMEN PADA DETERMINAN KEPUTUSAN PEMBELIAN ULANG WEDANG UWUH HALAL." Kajian Bisnis Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha 29, no. 1 (January 25, 2021): 30–42. http://dx.doi.org/10.32477/jkb.v29i1.236.
Quintas, Crecencio M. S. D., and Tri Suris Lestari. "PENGARUH CITRA MEREK (BRAND IMAGE) TERHADAP LOYALITAS KONSUMEN ROKOK GUDANG GARAM PADA KONSUMEN ROKOK DI WILAYAH PENFUI." EKOBIS : Jurnal Ilmu Manajemen dan Akuntansi 6, no. 1 (June 30, 2018): 24–38. http://dx.doi.org/10.36596/ekobis.v6i1.32.
Adiba, Soraya Tsamara, Agus Suroso, and Nur Choirul Afif. "The Effect of Celebrity Endorsement on Brand Image in Determining Purchase Intention." Journal of Accounting, Business and Management (JABM) 27, no. 2 (October 23, 2020): 60. http://dx.doi.org/10.31966/jabminternational.v27i2.700.
Dananjaya, Anwari, Alpha Febela Priyatmono, and Samsudin Raidi. "IDENTIFIKASI FASAD ARSITEKTUR TROPIS PADA GEDUNG-GEDUNG PERKANTORAN JAKARTA (STUDI KASUS PADA KORIDOR DUKUH ATAS-SEMANGGI)." Sinektika: Jurnal Arsitektur 13, no. 2 (March 10, 2015): 125–35. http://dx.doi.org/10.23917/sinektika.v13i2.756.
Stanlie, Irvan. "PENGARUH HARGA, KUALITAS PRODUK, DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN KECAP MANIS MEREK BANGO." JEBI | Jurnal Ekonomi Bisnis Indonesia 13, no. 2 (February 12, 2019): 51–61. http://dx.doi.org/10.36310/jebi.v13i2.103.
Rachmadi, Kartika Rose. "PENGARUH VLOGGER REVIEW SEBAGAI CELEBRITY ENDORSER TERHADAP PURCHASE INTENTION DENGAN BRAND IMAGE SEBAGAI INTERVENING VARIABEL PADA PRODUK KOSMETIK DAN PERAWATAN WAJAH." Jurnal Ilmu Manajemen (JIMMU) 3, no. 2 (May 5, 2020): 148. http://dx.doi.org/10.33474/manajemen.v3i2.1580.
Li Mo and Shuai Zhai. "The Effects of County-of-Origin, BrandImage, and Corporate Image Dimensions on Brand Evaluations and Purchase Intentions of Smart Phones of Five Brands: A Comparative Study of China and Korea." Journal of Distribution Science 11, no. 7 (July 2013): 47–56. http://dx.doi.org/10.15722/jds.11.7.201307.47.
Дисертації з теми "Brandimage":
Rizwan, Muhammad, and Qin xian. "Study of Brand Awareness and BrandImage of Starbucks." Thesis, Mälardalen University, School of Sustainable Development of Society and Technology, 2008. http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-1523.
Abstract
Date: September 1, 2008
Course: EFO705 Master Thesis International Marketing
Tutor: Peter Dalin
Authors: Muhammad Rizwan mrn07003@student.mdh.se
Qin Xian xqn07001@student.mdh.se
Title: Study of Brand Awareness and Brand Image of Starbucks
Problem: To investigate to what extent the Swedish youths have brand awareness
about the brand of Starbucks and what kind of brand perception of
Starbucks as reflected by the brand association held in target customers’
memories (brand image).
Purpose: Carrying with the conception of brand awareness and brand image
packaged into the case of Starbucks brand, the authors aim to investigate
the degree of Starbucks’ brand awareness among the Swedish youths’
minds (brand awareness) and the perceptions of Starbucks brand as
reflected by the brand association held in target customers’ memories
(brand image).
Method: Primary data is collected through qualitative interviews with Swedish
students of Mälardalen University in vasteras. Secondary data is collected
from articles and literatures in journals and through internet.
Conceptual Model: A model of keller about Brand Image and Brand Awareness is
used as the conceptual framework of whole thesis. The relevant
theories and definitions are used during the research process.
Conclusions: After the investigation we can come to the conclusion that the focal
respondents’ acquaintance to Starbucks brand stay on the basic
level—they are able to recognize the focal brand and retrieve it when
given some type of probe as a cue. Although the general spirit
embedded into Starbucks is consistent with what the customers
comprehend, still some commitments and symbol involved into
Starbucks are ignored or misunderstood by focal respondents. The
concrete explanation is concluded underneath:
Enlund, Mathilda, Sofia Koltsida, and Jessica Johansson. "Semiotisk analys på varumärkesidentiteter." Thesis, Högskolan i Borås, Akademin för textil, teknik och ekonomi, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-26375.
This research reviews three fashion companies and how they shed light on their brandidentity through their marketing on Instagram. This will be done through a semiotic analysis thatstudies signs of underlying meanings and the study is based on a theoretical frame of reference withKapferer identity prism. The results of the study are linked to Kapferer's brand identity prism togetherwith the remaining concepts from the theoretical frame of reference. The brands are analyzed separately.
Li, Yao-jen, and 李曜任. "The differences of the tourists’ characteristics, brandimage and recreational experiences between the ShinhuaForest Station front mountain area and rearmountain area." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/28391556854649190685.
南台科技大學
休閒事業管理系
98
Without understanding tourists’ characteristics, brand image and recreational experiences, we could not manage tourists effectively. The purpose of this research is finding the differences of the tourists who visit Shin-hua Forest Station. The questionnaire survey was conducted from Sep 12 to Sep 20, 2009. The total number of valid samples in Shin-hua Forest Station was 674. The research data were analysed by using descriptive statistics, Factor analysis, T-test, One Way ANOVA to outcomes and to examine the research hypothesis. Several suggestions based on the study results for future development of Shin-hua Forest Station were offered for the reference of managers of resource management agencies in order to provide visitors with better trail settings. According to the analysis, some conclusions were made: 1、A factor analysis of tourists’ brand image extracted three factors - function, symbol and price, and all these three factors represent significant differences in wetland tourist’ brand image. 2、A factor analysis of tourists’ recreational experiences extracted three factors - sociality & entertainment, management and delicacies & shopping, and two of these factors, management and delicacies & shopping, represent significant differences in wetland tourists’ recreational experiences. The result shows that tourists’ brand image and recreational experiences are different in different wetland.
Dung, Nguuyen Thuy, and 阮垂蓉. "Evaluating two Alternative Studies Altogether through itsCompeting Models of Customer Satisfaction and CustomerLoyalty in Proper Order: The Exploration Study of BrandImage in Starbucks." Thesis, 2017. http://ndltd.ncl.edu.tw/handle/74f4fn.
樹德科技大學
經營管理研究所
105
The purpose of this study is to study the relationships among brand image, customer satisfaction, and customer loyalty, named by competing model 1 (customer satisfaction as mediating-moderating role) and competing model 2 (customer loyalty as mediating-moderating role). The study will investigate based upon these two competing models through their interconnected relationship as for hypothesis testing empirically for the business operation of Starbucks. In terms, the strong brand images that Starbucks created has made its products and services, as a well-known insight as for the results: either the competing model 1 (building customer satisfaction and then customer loyalty in proper order) or the competing model 2 (building customer loyalty and then customer satisfaction in proper order. In order to carry out the empirical study, the study used factor analysis to measure the validity and reliability of data. This current study also yielded the final research outcome through the testing of two competing models. Overall, the most important finding showed the relationship which brand image and customer loyalty had positive significant connection through customer satisfaction as a mediator role. The present mediation generally helps a company know the vital way of building customer satisfaction in business, in order for supporting customer loyalty as meaning by marketing performance and maintaining brand image as understanding of brand value.
LIN, JHU-YAO, and 林茱堯. "The Study of the Relationships of the Perspective of Parents among BrandImages, Service Satisfactions, and Loyalties in the Nursery." Thesis, 2019. http://ndltd.ncl.edu.tw/handle/wn2g4r.
中國文化大學
青少年兒童福利碩士學位學程
107
The research aims to investigate the relation among the brand images of nursery, parents’ satisfaction and loyalty, by conducting questionnaire survey in three parental customers of New Taipei City’s public nursery, with a total of 180 valid questionnaires in return. The results were analyzed with statistic analysis, such as Descriptive Statistics, T-Test, Analysis of variance, Pearson Product-Moment Correlation and Multiple Regression Analysis, and the results were as the following: 1. Regarding the aspect of the brand images, the ranking scores from parents are symbolism, functionality and Empiricism. 2. Regarding the aspect of parents’ satisfaction, the ranking scores from parents are service attitude, caring quality, and interactions between parents and teachers. 3. Regarding the aspect of the loyalty, the ranking scores from parents are price tolerance, recommendation intention, and positive amicability persistence. 4. There are significant differences in the aspect of brand images of nursery regarding parents’ different gender, social status, ages, number of family members, and level of education, average monthly income and infant birth parity. 5. There are significant differences in the aspect of parents’ satisfaction regarding parents’ different gender, social status, ages, number of family members, level of education and average monthly income. 6. There are significant differences in the aspect of loyalty regarding parents’ different ages, number of children under age of three, level of education and average monthly income. 7. The prediction on the symbolism of brand image and the service satisfaction, explained 31.0% of variance in loyalties. The higher the symbolism of brand image and the service attitude of parents’ satisfaction, the higher the loyalty in positive impression and the awareness of continuous use. 8. The prediction on the symbolism of brand image and the service iv satisfaction, explained 31.0% of variance in loyalties. 9. The prediction on the level of loyalty in intention of recommendation explained 17.6% of variance in service attitude. The higher the awareness of service attitude, the higher the intention of recommendation. 10. The prediction on the level of loyalty in the tolerance of price explained 15.4% of variance in service attitude and interactions between parents and teacher. The higher the awareness of service attitude, the higher the tolerance of price of nursery; the higher the interactions between parents and teacher, the lower the tolerance of price.
Книги з теми "Brandimage":
Clarke, Hugh, Monk Matthew, and M.N.L.Couve De Murville. Edith Stein/Marcel Callo/Titus Brandima. Catholic Truth Society, 1997.
Частини книг з теми "Brandimage":
"Chapter Sixteen. Boiardo’s Brandimarte across the Continents." In The World Beyond Europe in the Romance Epics of Boiardo and Ariosto. Toronto: University of Toronto Press, 2013. http://dx.doi.org/10.3138/9781442666665-018.