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Статті в журналах з теми "Brandimage":

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Sinaga, Onita Sari, Darwin Lie, Marisi Butarbutar, and Julyanthry Julyanthry. "PENGARUH BRAND IMAGE DAN KUALITAS PELAYANAN PEGAWAI TERHADAP KEPUASAN PELANGGAN PADA WARNET DIMENSI PEMATANGSIANTAR." SULTANIST: Jurnal Manajemen dan Keuangan 4, no. 2 (August 17, 2018): 21–29. http://dx.doi.org/10.37403/sultanist.v4i2.70.

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Adapun rumusan masalah penelitian ini adalah bagaimanapengaruh brandimage dan kualitas pelayanan pegawai terhadap kepuasan pelanggan pada Warnet Dimensi Pematangsiantar. Desain penelitian yang digunakan adalah penelitian kepustakaan dan penelitian lapangan. Jenis data yang digunakan adalah data kualitatif dan kuantitatif. Sumber data dalam penelitian ini adalah data primer dan data sekunder. Populasi dalam penelitian ini adalah pelanggan Warnet Dimensi Pematangsiantar berjumlah 750 orang. Pengumpulan data dilakukan dengan wawancara, kuesioner dan dokumentasi. Teknik analisis yang digunakan adalah regresi linier berganda, koefisien korelasi, koefisien determinasi, dan pengujian F serta t. Hasil penelitian dapat disimpulkan sebagai berikut: 1. Brandimage dan kualitas pelayanan pegawai sudah baik, dan kepuasan pelanggan juga dikategorikan puas. 2. Hasil regresi adalah Ŷ = 23,022 + 0,204 X1 + 0,475 X2, artinya brandimage dan kualitas pelayanan pegawai berpengaruh positif terhadap kepuasan pelanggan. 3. Hasil koefisienkorelasi diperoleh nilai r = 0,546artinya terdapat hubungan yang sedang dan positif antara brandimage dan kualitas pelayanan pegawai dengan kepuasan pelanggan. 4. Diperoleh nilai koefisien determinasi R = 0,298 artinya tinggi rendahnya kepuasan pelanggandapat dijelaskan oleh brandimage dan kualitas pelayanan pegawai sebesar 29,8%. 5. Hipotesis penelitian H0 ditolak, artinya brandimage dan kualitas pelayanan pegawai berpengaruh positif dan signifikan terhadap kepuasan pelanggan pada Warnet Dimensi Pematangsiantar baik secara simultan maupun parsial.Adapun saran dari penelitian ini adalah: untuk meningkatkan brandimage, sebaiknya Warnet Dimensi Pematangsiantar melengkapi sarana dan fasilitas yang dapat mendukung produk yang ditawarkan dan melakukan perawatan untuk fasilitas yang sudah tersedia. Untuk meningkatkan kualitas pelayanan pegawai, sebaiknya pemilik usaha memberikan pelatihan dan arahan pada pegawai mengenai komputer. Untuk kepuasan pelanggan, agar menyediakan fasilitas pendukung seperti gamepad dan mousemacro, perbaikan koneksi jaringan internet dan mengadakan diskon harga paket pada jam tertentu.
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Sopiyan, Pipih. "Pengaruh Iklan Dan Citra Merek Terhadap Kepuasan Konsumen (Studi Pada Konsumen sepeda Motor Honda PT Helmi Hendra Motor Maja Majalengka)." Entrepreneur: Jurnal Bisnis Manajemen dan Kewirausahaan 1, no. 2 (July 1, 2020): 133–46. http://dx.doi.org/10.31949/entrepreneur.v1i2.888.

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This research is motivated by the problem of companies that still use print media to advertisegoods, while currently there is digital technology that is more efficient for advertising andbrand images. This study aims to determine the effect of advertising, brand image onconsumer satisfaction of Honda motorbikes at PT Helmi Hendra Motor Maja either partiallyor simultaneously, using descriptive and verifiative analysis approaches so as to increaseproduct sales and revenue. Testing instruments using validity and reliability tests with a litertscale. The analytical tool used in this research is the Classical Assumption test, theCoefficient of Determination and Multiple Linear Regression. While testing the hypothesisusing the t test for partial and f test for silmutan. It can be seen that advertising is in the goodcategory, brand image is in the good category, and customer satisfaction is in the highcategory. Partially that advertising has a significant effect on customer satisfaction, brandimage has a significant effect on customer satisfaction. Simultaneously, advertising and brandimage have a significant effect on customer satisfaction.
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SIMATUPANG, JOHANNES, and HARRY BUDY. "THE EFFECTS OF CAR INSURANCE CUSTOMER PERCEPTION TOWARD PUBLIC RELATION AND CUSTOMER LOYALTY." JOURNAL OF BUSINESS STUDIES AND MANGEMENT REVIEW 1, no. 2 (August 2, 2018): 56–60. http://dx.doi.org/10.22437/jb.v1i2.5351.

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The purpose of this research is to explain the effect of customer perception on PublicRelationtoward brandimage and to customer loyalty. Research used surveywhere carinsurace customer is the population. Research result showed that range score of public relation perception, brand image, and customer loyalty have good value. According to SEM analysis result shows that the higher the customerpersceptionon public relation causes the higher the brand image. and the higher the brand image causes higher customer loyalty. So, public relation has positive effect to brand image and customer loyalty. Hence, public relation as a marketing tool should be developed internally to craft the more comprehensive marketing strategy to make customer be loyal and winning the competitions.
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Handayani, Dwi Karti, and Lukia Zuraida. "PERAN MEDIASI KEPUASAN KONSUMEN PADA DETERMINAN KEPUTUSAN PEMBELIAN ULANG WEDANG UWUH HALAL." Kajian Bisnis Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha 29, no. 1 (January 25, 2021): 30–42. http://dx.doi.org/10.32477/jkb.v29i1.236.

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A brand trust that has been highly expected by consumers indicates the brandimage of the product is also high, thus moving consumers to make a purchase ofa product. The research method used in this study is quantitative with a crosssectional design. The sampling technique in this study used convenience sidetechniques with 100 respondents. The data collection method used a closedquestionnaire and the analysis technique used is PLS. The results showed thatproduct quality has a positive effect on customer satisfaction and repurchasedecision. Brand trust has a positive effects on customer satisfaction but has noeffect on repurchase decision. Consumer satisfaction has a positive effect onrepurchase decision. Consumer satisfaction mediates product quality and brandtrust on the repurchases decision of wedang uwuh halal.
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Quintas, Crecencio M. S. D., and Tri Suris Lestari. "PENGARUH CITRA MEREK (BRAND IMAGE) TERHADAP LOYALITAS KONSUMEN ROKOK GUDANG GARAM PADA KONSUMEN ROKOK DI WILAYAH PENFUI." EKOBIS : Jurnal Ilmu Manajemen dan Akuntansi 6, no. 1 (June 30, 2018): 24–38. http://dx.doi.org/10.36596/ekobis.v6i1.32.

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This research is intended to collect all relevant data and information relating toconsumer loyalty to salt cigarette brand in Penfui area. This study aims to determine theinfluence of brand image (brand image) on consumer loyalty Tobacco cigarettes tocigarette consumers in the penfui area. Consumer loyalty is an important thing for acompany to do to overcome the tight competition in the business world today. One way togain competitive advantage in maintaining consumer loyalty is to establish a good brandimage in the eyes of consumersThe population in this research is cigarette consumer consuming salt cigarettewarehouse in Penfui area as many as 100 people, the sample in this research usingaccidental technique, where the sample is taken as 100 people. The data obtainedobtained in this study are qualitative and quantitative data, primary data and secondarydata, data collection techniques using questionnaires and observations. After the data arecollected in the validity test, reliability and simple linear regression analysis techniques.From the result of validity test shows that the value is significantly below thenumber 0.05, so it can be said all the variables and indicator items question riabel BrandImage and Consumer Loyalty is valid. Reliability test results showed that all the variableshave a large enough Alpha coefficient, which is above 0.6 so it can be concluded that allitems measuring the variable of the questionnaire is reliable which means that thequestionnaire used in this study is a reliable questionnaire. From the results of simpleLinear regression test says Y = 4.401 + 0.297 X, Deterinasi coefficient test results (R2)obtained R Square magnitude is 0,552 it states 55,2% Consumer loyalty can be explainedby variable quality of brand image.While the remaining 44.8% is another variable notincluded in this study.Companies must be able to maintain or even enhance the image formed forconsumers of GudangGaram Cigarette Consumers, for example by giving awareness tothe public (consumers) to love their own country's products through some marketingprograms or to find out customer expectations of PT GudangGaram products, Companiescan produce better product variants and meet those expectations. It is important torealize that keeping customers far better and more profitable than looking for newcustomers to become customers, therefore companies need to pay more attention toservice to their customers.
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Adiba, Soraya Tsamara, Agus Suroso, and Nur Choirul Afif. "The Effect of Celebrity Endorsement on Brand Image in Determining Purchase Intention." Journal of Accounting, Business and Management (JABM) 27, no. 2 (October 23, 2020): 60. http://dx.doi.org/10.31966/jabminternational.v27i2.700.

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Smartphone becomes a standard platform for people to communicate with others.Nowadays, almost everyone has a smartphone because of its dependable functions.Therefore, the smartphone business is presently highly competitive, especially inIndonesia. One of the top smartphone brands in Indonesia is Oppo. To compete withother smartphone brands, Oppo uses celebrity endorsement as its marketing strategy.Oppo hires one of the eminent endorsers. This research purposes to investigate the effectof celebrity endorsement on brand image in determining purchase intention, using thecase of Oppo smartphone in Indonesia. This research uses a convenience samplingmethod utilizing 177 respondents who use Oppo smartphones and know Chelsea Islan.Data are analyzed using structural equational modeling (SEM) and AMOS statisticalsoftware. The results of hypothesis testing on this study shows that celebrity expertise,celebrity attractiveness, and celebrity trustworthiness have a positive effect on brandimage. On the other hand, celebrity match-up has a negative effect on brand image.Finally, brand image has a positive effect on purchase intention
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Dananjaya, Anwari, Alpha Febela Priyatmono, and Samsudin Raidi. "IDENTIFIKASI FASAD ARSITEKTUR TROPIS PADA GEDUNG-GEDUNG PERKANTORAN JAKARTA (STUDI KASUS PADA KORIDOR DUKUH ATAS-SEMANGGI)." Sinektika: Jurnal Arsitektur 13, no. 2 (March 10, 2015): 125–35. http://dx.doi.org/10.23917/sinektika.v13i2.756.

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Penelitian ini dilatar belakangi kondisi Jalan Jenderal Sudirman di Jakarta yang merupakan jalan protokol dan menjadi salah satu landmark ibukota Republik Indonesia. Jalan Jenderal Sudirman adalah jalan protokol yang terkenal banyak menjadi tempat berdirinya gedung-gedung tinggi, sehingga dapat dikatakan menjadi brandimage jika ingin mengetahui perkembangan konsep dan desain gedung tinggi di Indonesia.Tampilan bentuk gedung tinggi di kawasan ini yang sangat variatif menjadisalah satu alasan kenapa topik ini diangkat menjadi topik penelitian. Tujuan penelitian ini adalah untuk mengidentifikasi elemen-elemen arsitektur tropis pada fasad gedunggedung perkantoran jalan Jenderal Sudirman yang rata-rata memiliki tipikal fasad minimalis , studi kasus pada Koridor Dukuh Atas-Semanggi. Metoda Penelitian yang dipakai dalam penelitian ini adalah dengan metoda kualitatif diskriptif yang dalam pelaksanaannya diawali dengan kegiatan survei lapangan atau pengamatan/ observasi dan didukung dengan studi literatur. Sedangkan obyek penelitian adalah fasad pada gedung-gedung kantor sepanjang jalan Jendral Sudirman terbatas pada koridor Dukuh Atas-Semanggi dengan menjabarkan fasad secara umum, dan fasad secara khusus dengan mengambil satu unit gedung dengan kriteria tertentu sebagaisample penelitian. Hasil penelitian menyimpulkan bahwa tampilan fasad gedunggedung cenderung memakai fasad minimalis tanpa ada variasi kecuali sedikit untuk menyesuaikan dengan konsep fasad minimalis yang berada di wilayah iklim tropis.
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Stanlie, Irvan. "PENGARUH HARGA, KUALITAS PRODUK, DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN KECAP MANIS MEREK BANGO." JEBI | Jurnal Ekonomi Bisnis Indonesia 13, no. 2 (February 12, 2019): 51–61. http://dx.doi.org/10.36310/jebi.v13i2.103.

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From the analysis using multiple linear regression method, the obtained results thatvariable of price has a significant impact on buying decision with result t-test (partial) obtained tvalue > t table (3.693 >1.993) with significant obtained about 0.000 < 0.05 then Ho rejected and Haaccepted. Variable of product quality has a significant impact on buying decision with result t-test(partial) obtained t value > t table (2.787 >1.993) with significant value obtained about 0.007 < 0.05then Ho rejected and Ha accepted. Variable of brand image has a significant impact on buyingdecision with result t-test (partial) obtained t value > t table (2.289 >1.993) with significant valueobtained about 0.025 < 0.05, then Ho rejected and Ha accepted. Variable of price, product quality,and brand image that simultaneous has a significant impact on buying decision with result F-test(simultaneous) obtained F value > F table (17.126 > 2.730) with significant value obtained about0.000 < 0.05 then Ho rejected and Ha accepted. Dimensions Coefficient of determination about0.389 or 38.9% which means independent variables consisting of price, product quality, and brandimage has a contribution obtained 38.9% toward buying decision, while the remaining (100% -38.9% = 61.1%) was influenced by factors other factors that are not discussed in this study.
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Rachmadi, Kartika Rose. "PENGARUH VLOGGER REVIEW SEBAGAI CELEBRITY ENDORSER TERHADAP PURCHASE INTENTION DENGAN BRAND IMAGE SEBAGAI INTERVENING VARIABEL PADA PRODUK KOSMETIK DAN PERAWATAN WAJAH." Jurnal Ilmu Manajemen (JIMMU) 3, no. 2 (May 5, 2020): 148. http://dx.doi.org/10.33474/manajemen.v3i2.1580.

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AbstrakPenelitian ini bertujuan untuk menguji pengaruh variabel vlogger review, brand image dan purchase intention pada produk kosmetik dan perawatan wajah. Penelitian ini menggunakan metode pendekatan kuantitatif dengan teknik path analysis.Sampel yang digunakan dalam penelitian ini berjumlah 100 responden dengan menggunakan teknik codalam pengambilan sampel. Hasil penelitian ini menunjukkan adanya pengaruh signifikan vlogger review terhadap brand image, brand image terhadap purchase intention, vlogger review terhadap purchase intention. Untuk brand image sebagai intervening variabel menunjukkan bahwa brand image tidak memediasi dan berpengaruh tidak signifikan saat menjadi intervening variabel pada variabel vlogger review terhadap purchase intention. Kata kunci : Vlogger Review, Celebrity Endorser, Purchase Intention, BrandImage Abstract The purpose of this study is to examine the effect of vlogger review, brand image and purchase intention variables on cosmetic products and face treatment. This research uses quantitative approach method with path analysis technique. The sample used in this study amounted to 100 respondents by using co technique in sampling. The results of this study indicate a significant influence vlogger review of brand image, brand image to purchase intention, vlogger review of purchase intention. For brand image as intervening variable indicates that brand image doesn’t mediate and have insignificant effect as variable intervening variable vlogger review to purchase intention.Keyword : Vlogger Review, Celebrity Endorser, Purchase Intention, Brand Image
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Li Mo and Shuai Zhai. "The Effects of County-of-Origin, BrandImage, and Corporate Image Dimensions on Brand Evaluations and Purchase Intentions of Smart Phones of Five Brands: A Comparative Study of China and Korea." Journal of Distribution Science 11, no. 7 (July 2013): 47–56. http://dx.doi.org/10.15722/jds.11.7.201307.47.

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Дисертації з теми "Brandimage":

1

Rizwan, Muhammad, and Qin xian. "Study of Brand Awareness and BrandImage of Starbucks." Thesis, Mälardalen University, School of Sustainable Development of Society and Technology, 2008. http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-1523.

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Abstract

Date: September 1, 2008

Course: EFO705 Master Thesis International Marketing

Tutor: Peter Dalin

Authors: Muhammad Rizwan mrn07003@student.mdh.se

Qin Xian xqn07001@student.mdh.se

Title: Study of Brand Awareness and Brand Image of Starbucks

Problem: To investigate to what extent the Swedish youths have brand awareness

about the brand of Starbucks and what kind of brand perception of

Starbucks as reflected by the brand association held in target customers’

memories (brand image).

Purpose: Carrying with the conception of brand awareness and brand image

packaged into the case of Starbucks brand, the authors aim to investigate

the degree of Starbucks’ brand awareness among the Swedish youths’

minds (brand awareness) and the perceptions of Starbucks brand as

reflected by the brand association held in target customers’ memories

(brand image).

Method: Primary data is collected through qualitative interviews with Swedish

students of Mälardalen University in vasteras. Secondary data is collected

from articles and literatures in journals and through internet.

Conceptual Model: A model of keller about Brand Image and Brand Awareness is

used as the conceptual framework of whole thesis. The relevant

theories and definitions are used during the research process.

Conclusions: After the investigation we can come to the conclusion that the focal

respondents’ acquaintance to Starbucks brand stay on the basic

level—they are able to recognize the focal brand and retrieve it when

given some type of probe as a cue. Although the general spirit

embedded into Starbucks is consistent with what the customers

comprehend, still some commitments and symbol involved into

Starbucks are ignored or misunderstood by focal respondents. The

concrete explanation is concluded underneath:

2

Enlund, Mathilda, Sofia Koltsida, and Jessica Johansson. "Semiotisk analys på varumärkesidentiteter." Thesis, Högskolan i Borås, Akademin för textil, teknik och ekonomi, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-26375.

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Visuell kommunikation är en stark marknadsföringsstrategi för att exponera ett varumärkes identitet därav är sociala medier är därför en väsentlig marknadsföringsplattform för att förstärka varumärkets distinkta idé om deras identitet. Den visuella interaktionen från varumärket genererar skapandet av tankar, kopplingar och minnesvärda upplevelser för konsumenterna som kommer påverka deras relation till varumärket. Studien granskar därför inledningsvis hur tre modeföretag belyser sina varumärkesidentitet genom sin marknadsföring på Instagram genom en semiotisk analys som studerar tecken av bakomliggande meningar och betydelser. Varumärken som marknadsför sig på sociala medier når en publik som sträcker sig globalt och därför är det essentiellt att distribuera en relevant varumärkeskultur som ska anpassa sig efter varje lands kultur vilket visar sig vara ett område som är en utmaning för varumärken. Därför granskar studien dessutom hur modeföretagens identitet uppfattas av konsumenter utifrån interaktioner och reaktioner via kommentarsfältet. Studiens resultat kopplas samman med Kapferer´s brand identity prism tillsammans med resterande begrepp från teoretiska referensramen.
This research reviews three fashion companies and how they shed light on their brandidentity through their marketing on Instagram. This will be done through a semiotic analysis thatstudies signs of underlying meanings and the study is based on a theoretical frame of reference withKapferer identity prism. The results of the study are linked to Kapferer's brand identity prism togetherwith the remaining concepts from the theoretical frame of reference. The brands are analyzed separately.
3

Li, Yao-jen, and 李曜任. "The differences of the tourists’ characteristics, brandimage and recreational experiences between the ShinhuaForest Station front mountain area and rearmountain area." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/28391556854649190685.

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Анотація:
碩士
南台科技大學
休閒事業管理系
98
Without understanding tourists’ characteristics, brand image and recreational experiences, we could not manage tourists effectively. The purpose of this research is finding the differences of the tourists who visit Shin-hua Forest Station. The questionnaire survey was conducted from Sep 12 to Sep 20, 2009. The total number of valid samples in Shin-hua Forest Station was 674. The research data were analysed by using descriptive statistics, Factor analysis, T-test, One Way ANOVA to outcomes and to examine the research hypothesis. Several suggestions based on the study results for future development of Shin-hua Forest Station were offered for the reference of managers of resource management agencies in order to provide visitors with better trail settings. According to the analysis, some conclusions were made: 1、A factor analysis of tourists’ brand image extracted three factors - function, symbol and price, and all these three factors represent significant differences in wetland tourist’ brand image. 2、A factor analysis of tourists’ recreational experiences extracted three factors - sociality & entertainment, management and delicacies & shopping, and two of these factors, management and delicacies & shopping, represent significant differences in wetland tourists’ recreational experiences. The result shows that tourists’ brand image and recreational experiences are different in different wetland.
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Dung, Nguuyen Thuy, and 阮垂蓉. "Evaluating two Alternative Studies Altogether through itsCompeting Models of Customer Satisfaction and CustomerLoyalty in Proper Order: The Exploration Study of BrandImage in Starbucks." Thesis, 2017. http://ndltd.ncl.edu.tw/handle/74f4fn.

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Анотація:
碩士
樹德科技大學
經營管理研究所
105
The purpose of this study is to study the relationships among brand image, customer satisfaction, and customer loyalty, named by competing model 1 (customer satisfaction as mediating-moderating role) and competing model 2 (customer loyalty as mediating-moderating role). The study will investigate based upon these two competing models through their interconnected relationship as for hypothesis testing empirically for the business operation of Starbucks. In terms, the strong brand images that Starbucks created has made its products and services, as a well-known insight as for the results: either the competing model 1 (building customer satisfaction and then customer loyalty in proper order) or the competing model 2 (building customer loyalty and then customer satisfaction in proper order. In order to carry out the empirical study, the study used factor analysis to measure the validity and reliability of data. This current study also yielded the final research outcome through the testing of two competing models. Overall, the most important finding showed the relationship which brand image and customer loyalty had positive significant connection through customer satisfaction as a mediator role. The present mediation generally helps a company know the vital way of building customer satisfaction in business, in order for supporting customer loyalty as meaning by marketing performance and maintaining brand image as understanding of brand value.
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LIN, JHU-YAO, and 林茱堯. "The Study of the Relationships of the Perspective of Parents among BrandImages, Service Satisfactions, and Loyalties in the Nursery." Thesis, 2019. http://ndltd.ncl.edu.tw/handle/wn2g4r.

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Анотація:
碩士
中國文化大學
青少年兒童福利碩士學位學程
107
The research aims to investigate the relation among the brand images of nursery, parents’ satisfaction and loyalty, by conducting questionnaire survey in three parental customers of New Taipei City’s public nursery, with a total of 180 valid questionnaires in return. The results were analyzed with statistic analysis, such as Descriptive Statistics, T-Test, Analysis of variance, Pearson Product-Moment Correlation and Multiple Regression Analysis, and the results were as the following: 1. Regarding the aspect of the brand images, the ranking scores from parents are symbolism, functionality and Empiricism. 2. Regarding the aspect of parents’ satisfaction, the ranking scores from parents are service attitude, caring quality, and interactions between parents and teachers. 3. Regarding the aspect of the loyalty, the ranking scores from parents are price tolerance, recommendation intention, and positive amicability persistence. 4. There are significant differences in the aspect of brand images of nursery regarding parents’ different gender, social status, ages, number of family members, and level of education, average monthly income and infant birth parity. 5. There are significant differences in the aspect of parents’ satisfaction regarding parents’ different gender, social status, ages, number of family members, level of education and average monthly income. 6. There are significant differences in the aspect of loyalty regarding parents’ different ages, number of children under age of three, level of education and average monthly income. 7. The prediction on the symbolism of brand image and the service satisfaction, explained 31.0% of variance in loyalties. The higher the symbolism of brand image and the service attitude of parents’ satisfaction, the higher the loyalty in positive impression and the awareness of continuous use. 8. The prediction on the symbolism of brand image and the service iv satisfaction, explained 31.0% of variance in loyalties. 9. The prediction on the level of loyalty in intention of recommendation explained 17.6% of variance in service attitude. The higher the awareness of service attitude, the higher the intention of recommendation. 10. The prediction on the level of loyalty in the tolerance of price explained 15.4% of variance in service attitude and interactions between parents and teacher. The higher the awareness of service attitude, the higher the tolerance of price of nursery; the higher the interactions between parents and teacher, the lower the tolerance of price.

Книги з теми "Brandimage":

1

Clarke, Hugh, Monk Matthew, and M.N.L.Couve De Murville. Edith Stein/Marcel Callo/Titus Brandima. Catholic Truth Society, 1997.

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Частини книг з теми "Brandimage":

1

"Chapter Sixteen. Boiardo’s Brandimarte across the Continents." In The World Beyond Europe in the Romance Epics of Boiardo and Ariosto. Toronto: University of Toronto Press, 2013. http://dx.doi.org/10.3138/9781442666665-018.

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