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Статті в журналах з теми "CRM Practices"

Автор: Grafiati

Опубліковано: 3 червня 2025

Оновлено: 31 липня 2025

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1

D, VENKATRAMA RAJU, KAMARAJ S, and KANNAN J. "CRM Practices of Commercial Banks." Journal of Research on the Lepidoptera 50, no. 1 (2019): 23–29. http://dx.doi.org/10.36872/lepi/v50i1/201053.

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2

Rao, U. Kanaka, and P. Vijaya Laxmi. "CRM Practices at BSNL." Asian Journal of Research in Business Economics and Management 6, no. 3 (2016): 37. http://dx.doi.org/10.5958/2249-7307.2016.00019.0.

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3

Boppana, Venkat. "Sustainability Practices in CRM Solution Development." Global Research Review in Business and Economics 10, no. 5 (2024): 161–71. https://doi.org/10.56805/grrbe.24.10.5.70.

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4

G., D. V. Kusuma. "ASSESSMENT OF PATIENTS RESPONSES TOWARDS CRM PRACTICES." International Journal of Interdisciplinary Research in Arts and Humanities 2, no. 2 (2017): 187–90. https://doi.org/10.5281/zenodo.1066528.

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Анотація:

The present study is an attempt to evaluate the CRM practices crtitically in health care sector.  Health care industry is growing day-by-day in India. The numbers of patients are growing rapidly due to somany reasons. Keeping this point in view the researcher has made an attempt to assess the patient’s responses towards the CRM practices.  The data bas been collected, tabulated and further statistical tools like Chi-Square test, Correlation, ANOVA etc., have been used to analyze the data.

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5

Researcher. "AI AND CLOUD INTEGRATION: TRANSFORMING CRM PRACTICES." International Journal of Computer Engineering and Technology (IJCET) 15, no. 6 (2024): 197–210. https://doi.org/10.5281/zenodo.14055235.

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This comprehensive article examines the transformative impact of artificial intelligence and cloud computing integration in Customer Relationship Management (CRM) systems, highlighting key technological advancements, implementation strategies, and business outcomes. The article, drawing from studies spanning multiple organizations across numerous countries, reveals significant improvements in operational efficiency, with AI-enhanced CRM systems demonstrating substantial enhancements in response times, first-contact resolution rates, and customer lifetime value. The article explores critical as

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6

Rhoda, Adura Adeleye, Leonard Ndubuisi Ndubuisi, Franca Asuzu Onyeka, Feranmi Awonuga Kehinde, and Peter Oyeyemi Oluwaseun. "Business analytics in CRM: A comparative review of practices in the USA and Africa." World Journal of Advanced Research and Reviews 21, no. 2 (2024): 063–72. https://doi.org/10.5281/zenodo.13993709.

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Анотація:

In the dynamic landscape of global business, Customer Relationship Management (CRM) has emerged as a crucial strategy for organizations aiming to enhance customer satisfaction and loyalty. This study delves into the realm of Business Analytics (BA) within CRM, examining the diverse practices employed in the USA and Africa. The purpose is to identify similarities, differences, and potential areas for improvement, with the overarching goal of fostering more effective CRM strategies. The American business landscape, characterized by advanced technological infrastructure and matured data analytics

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7

Bala, Anju. "Role of Information Technology in Improving E-CRM Practices." International Journal of Research 11, no. 5 (2024): 420–27. https://doi.org/10.5281/zenodo.12618613.

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<em>The advent of information technology (IT) has significantly transformed various business processes, including Customer Relationship Management (CRM). Traditional CRM practices, which largely relied on manual processes and face-to-face interactions, have evolved into sophisticated digital systems, leading to the emergence of Electronic Customer Relationship Management (E-CRM). E-CRM leverages IT to enhance interactions with customers, streamline operations, and foster long-term relationships. This paper explores the multifaceted role of IT in improving E-CRM practices by examining its profo

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8

Kanchan. "Application of Customer Relationship Management (CRM) practices in Hotel Industries: A Review." International Journal of BRIC Business Research (IJBBR) 4, no. 3 (2015): 01–06. https://doi.org/10.14810/ijbbr.2015.4301.

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Анотація:

Customer Relationship Management (CRM) established unlimited attention in recent business scenario. It is considered as a tool of resolution to enormous scope. Due to the competitive environment, CRM is crucial and becomes strength for any industry’s performance. Though, limited efforts have done that reveals the relationship between CRM dimensions with service sector. Thus from Hotel Industry, the study helps to identify CRM practice in Hotel Industries for the future perspective of Customers and Hotels, yet it becomes easy and effective to build a long term relationship with customers.

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9

Saad, Nourhan Ahmed, Sara Elgazzar, and Sonja Mlaker Kac. "LINKING SUPPLY CHAIN MANAGEMENT PRACTICES TO CUSTOMER RELATIONSHIP MANAGEMENT OBJECTIVES: A PROPOSED FRAMEWORK." Business: Theory and Practice 23, no. 1 (2022): 154–64. http://dx.doi.org/10.3846/btp.2022.15475.

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This research proposes a framework linking supply chain management (SCM) practices to customer relationship management (CRM) objectives through better organizational performance. First, critical review was conducted to identify the relationship between SCM practices and organizational performance. Then, a systematic review of published research work on CRM objectives for last two decades was conducted with the purpose of identifying key variables for CRM objectives and their impact on SCM practices through managing organizational performance. The review revealed a set of main variables for CRM

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10

Jih, Wen-Jang, and Su-Fang Lee. "Effects of e-CRM Value Perceptions on Website Loyalty." International Journal of E-Business Research 6, no. 3 (2010): 1–14. http://dx.doi.org/10.4018/jebr.2010070101.

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Web-enabled customer relationship management, or e-CRM, holds the promise to simultaneously achieve the conflicting goals of strategic flexibility and operational efficiency in developing and executing innovative e-commerce marketing strategies. A new multi-disciplinary field involving such diverse areas as marketing, information systems, and consumer behavior, e-CRM seeks to strengthen customer relationship via a portfolio of trust-building practices with the support of powerful information technologies. While most literature in e-CRM has focused on how firms formulate and implement e-CRM ini

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11

S, Ruby, and Deepthi S. "Beyond Check-In: Effectiveness Of CRM Practices In Kerala's Star Hotel Industry." Atna Journal of Tourism Studies 20, no. 1 (2025): 235–55. https://doi.org/10.12727/ajts.33.11.

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The secret to hotel business success is building customer relationships rather than just providing high-quality products and services. Strong client relationships and higher customer satisfaction are mentioned as the main sources of income for service organisations. With "consumer power" at its centre, business has experienced a remarkable transformation in the new millennium. The hospitality industry is a perfect fit for the use of CRM concepts and practices. Modern hotels strive to enhance the guest experience to increase occupancy rates and income. To attain these outcomes, hotel managers n

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12

Tariq, Rameez, Abdul Rahman, and Muhammad Arshad Khan. "CRM practices: A survey of banks and financial institutions." Journal of Accounting and Finance Review 1, no. 1 (2024): 1–16. https://doi.org/10.26652/jafr/24.02.001.

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This study analyzes current Credit Risk Management (CRM) practices. A quantitative survey design was employed to collect data on credit risk practices. Closed-ended questionnaires were distributed to 600 employees in banking and financial institutions in Punjab, Pakistan, yielding 540 responses (response rate: 67%). Respondents comprised credit department employees from commercial banks, specialized institutions, and development financial institutions. The results show that the most of the employees working in the aforementioned department have a clear understanding of practices being used in

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13

Devi, Vaishali, Anil Kanwa, and Jayant Hooda. "Adopting E-CRM in Banking: A Comprehensive Survey of Customer Perspectives in Haryana." Revista Review Index Journal of Multidisciplinary 4, no. 2 (2024): 27–33. http://dx.doi.org/10.31305/rrijm2024.v04.n02.004.

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Nowadays all the banks are using E-CRM practices to streamline the various banking processes and to adopt Customer-centric approach. In this paper, we aim to provide a comprehensive analysis of the awareness, perception, and influencing factors of Electronic Customer Relationship Management (E-CRM) practices among bank customers in Haryana using a primary survey. The research captures various aspects of E-CRM from the customers' perspective. It assesses the level of awareness about E-CRM practices, examining customers' understanding of the digital tools and techniques employed by banks to mana

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14

Mansour, Ahmad, Hind Al-Ahmed, Anan Deek, Khaled Alshaketheep, Bara Asfour, and Muhammad Alshurideh. "Advancing Sustainable Practices in Electronic Customer Relationship Management." International Review of Management and Marketing 15, no. 1 (2024): 1–8. https://doi.org/10.32479/irmm.17346.

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This paper examines the role of sustainability in determining organisational development and the manner in which it has become a necessity in conducting business. Thus, this research aims at determining the enhancement of sustainable practices in the e-CRM systems. Thus, using surveys and measuring certain e-CRM possibilities quantitatively, interviews and case analyses as qualitative data gathering, the research offers a systemic understanding of how e-CRM may be utilized to encourage sustainability. The preliminary results also reveal a high concern of the respondents towards the sustainabil

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15

El-Gohary, Hatem, David J. Edwards, and Juanling Huang. "Customer Relationship Management (CRM) Practices by Small Businesses in Developing Economies." International Journal of Customer Relationship Marketing and Management 4, no. 2 (2013): 1–20. http://dx.doi.org/10.4018/jcrmm.2013040101.

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This study investigates the different factors affecting Customer Relationship Management (CRM) adoption by Egyptian Small Business Enterprises (SBEs). A systematic review of extant literature on CRM adoption by SBEs was conducted both holistically, and specifically in developing countries (e.g. Egypt). The study then progresses to validate a conceptual framework of CRM practices utilising a positivist research philosophy augmented with a quantitative approach, using questionnaire survey data. Findings indicated the response rate of Egyptian SBEs was low and that SBEs’ owners, marketing manager

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16

Lebdaoui, Hind, and Youssef Chetioui. "CRM, service quality and organizational performance in the banking industry: a comparative study of conventional and Islamic banks." International Journal of Bank Marketing 38, no. 5 (2020): 1081–106. http://dx.doi.org/10.1108/ijbm-09-2019-0344.

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PurposeThis paper aims to examine a model that uses customer service quality as an intervening mechanism in the relationship between customer relationship management (CRM) practices and organizational performance in two different banking structures: conventional and Islamic. The study focuses on organizational and technological practices of CRM, as both have been demonstrated to be critical to CRM success.Design/methodology/approachThe analysis is based on responses from 247 managers from conventional banks and 141 managers from Islamic banks operating in Morocco using a self-administered ques

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17

Yawised, Kritcha, and Peter Marshall. "Social CRM." International Journal of Virtual Communities and Social Networking 7, no. 1 (2015): 14–20. http://dx.doi.org/10.4018/ijvcsn.2015010102.

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Social customer relationship management (social CRM) is an emerging practice that utilises social media to engage with customers. In its most complete form, social CRM is a concept and a practice that integrates social media and social networking with traditional CRM technologies, processes and practices in order to bring about a superior engagement with customers including improved customer service, leading, hopefully, to improved revenues and profits for adopting businesses. This paper reviews the academic and practitioner literatures on social CRM, makes a broad comparison between the two l

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18

Syed, Tarannum, and Kali Charan Modak. "Customer Perception Towards CRM Practices in Private Banks in Indore." Indian Journal of Applied Research 4, no. 5 (2011): 360–63. http://dx.doi.org/10.15373/2249555x/may2014/108.

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19

Lo, Ada S., Lawrence D. Stalcup, and Amy Lee. "Customer relationship management for hotels in Hong Kong." International Journal of Contemporary Hospitality Management 22, no. 2 (2010): 139–59. http://dx.doi.org/10.1108/09596111011018151.

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PurposeThe purpose of this study is to investigate how hotels are implementing customer relationship management (CRM) practices at the property level.Design/methodology/approachSemi‐structured in‐depth interviews were conducted with 45 hotel managers from 17 hotels. The interviews were recorded, transcribed, and analyzed using content analysis.FindingsAll participating hotels have practices in place to manage customer relationships. The most commonly cited goal for CRM is guest retention. Evaluation and control are perceived as very important activities not only to create value for the custome

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20

Stewart, Margaret C., Maria Atilano, and Christa L. Arnold. "Improving Customer Relations with Social Listening." International Journal of Customer Relationship Marketing and Management 8, no. 1 (2017): 49–63. http://dx.doi.org/10.4018/ijcrmm.2017010104.

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Strategic social media plays a crucial role in contemporary customer relationship management (CRM); however, the best practices for social CRM are still being discovered and established. The ever-changing nature of social media challenges the ability to establish benchmarks; nonetheless, this article captures and shares actions, insights, and experiences of using social media for CRM. This case study examines how an academic library at a mid-size American university located in northeast Florida uses social media to engage in social listening and to enhance CRM. In particular, the social listen

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21

Рымарчук, Д. С. "INTRODUCTION OF CRM SYSTEMS AT SERVICE COMPANIES." ЖУРНАЛ ПРАВОВЫХ И ЭКОНОМИЧЕСКИХ ИССЛЕДОВАНИЙ, no. 4 (December 26, 2023): 232–37. http://dx.doi.org/10.26163/gief.2023.46.14.034.

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Анотація:

В статье рассмотрено понятие CRM-системы. Выполнен обзор наиболее популярных российских и зарубежных CRM-систем. Раскрыты преимущества работы компаний сферы сервиса с их применением. Описаны положительные практики использованияCRM-систем. Сделано заключение о перспективности внедрения CRM-систем в работы организаций сферы сервиса. We look at the concept of CRM systems. A survey of the most popular Russian and international CRM systems is made. We reveal the advantages for service companies to use the systems in question. Good practices of applying CRM systems are described. We make a conclusio

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22

Mokami, David Mwikwabe, Lydia Mwai Dr., and Consolata Thuranira Dr. "Customer Relationship Management Practices and Market Performance of Private Health Facilities in Mount Kenya Region." Customer Relationship Management Practices and Market Performance of Private Health Facilities in Mount Kenya Region 8, no. 12 (2023): 5. https://doi.org/10.5281/zenodo.10283354.

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Customer Relationship Management (CRM) aims to foster brand loyalty, profitability and customer satisfaction by establishing, nurturing and maintaining successful relationships with stakeholders and customer engagements. Significant progress has been made in CRM research across various industries such as telecommunications, manufacturing, banking healthcare and hotels. However, studies in the healthcare industry have been conceptually diverse, leading to inconsistent findings. The study aimed to investigate the impact of CRM practices on the market performance of private health facilities in t

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23

Husna, Rahmani, Wahdiyat Moko, and Taufiq Ismail. "The Influence of Customer Relationship Management Organizational Practices and Customer Relationship Management Technological Practices on Veterinary Clinic Performance Mediated by Customer Retention (Study on Veterinary Clinics in Malang)." International Journal of Social Science Research and Review 7, no. 12 (2025): 146–59. https://doi.org/10.47814/ijssrr.v7i12.2446.

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This study aims to analyze the effect of Customer Relationship Management (CRM) practices on organizational and technological dimensions on veterinary clinic performance, considering customer retention as a mediating variable. The study was conducted at a pet clinic in Malang City using a quantitative approach and hypothesis testing through the Partial Least Square (PLS) method. The results showed that Organizational CRM practices had a positive and significant effect on clinic performance and customer retention, while Technology CRM practices had a significant effect on customer retention but

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Limbad, Shaileshkumar Jausukhbhai, and Vinod Patel. "Measuring Performance towards Customer Relationship Management Practices in Indian Banking Sector: Study of Conceptual Theories and Focus on Developing CRM Model." Cross Current International Journal of Economics, Management and Media Studies 1, no. 4 (2019): 87–93. http://dx.doi.org/10.36344/ccijemms.2019.v01i04.001.

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The intensive competition between retail banks in India and all the banks realized the needs for protecting existing customer base. Maintaining customer relation and build a loyalty has become a business strategy, and banks also realize that customer lifetime value identifies the value of a long-term relationship. This study mainly focused on types of CRM practices deployed in Indian banking sector and the changes needed with evaluation and cut throat competition. It helps to increase the ability to serves customer better and to improve the marketing productivity. It will also help to understa

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25

Chethan R. "Exploring Customer Relationship Management Practices in the Indian Dairy Sector: Insights, Challenges, and Strategic Implications"." Power System Technology 48, no. 3 (2024): 1320–47. https://doi.org/10.52783/pst.1101.

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Customer Relationship Management (CRM) practices have emerged as transformative strategies globally, improving customer satisfaction, loyalty, and retention. However, CRM adoption and impact in India's dairy sector remain under-researched. This study investigates current CRM practices, identifies challenges, and discusses strategic implications for the Indian dairy industry. Key findings reveal that CRM practices like customer data management, sales force automation, and customer service management significantly contribute to improved customer satisfaction, loyalty, and operational efficiency.

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26

Rhoda Adura Adeleye, Ndubuisi Leonard Ndubuisi, Onyeka Franca Asuzu, and Kehinde Feranmi Awonuga. "Business analytics in CRM: A comparative review of practices in the USA and Africa." World Journal of Advanced Research and Reviews 21, no. 2 (2024): 063–72. http://dx.doi.org/10.30574/wjarr.2024.21.2.0393.

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Анотація:

In the dynamic landscape of global business, Customer Relationship Management (CRM) has emerged as a crucial strategy for organizations aiming to enhance customer satisfaction and loyalty. This study delves into the realm of Business Analytics (BA) within CRM, examining the diverse practices employed in the USA and Africa. The purpose is to identify similarities, differences, and potential areas for improvement, with the overarching goal of fostering more effective CRM strategies. The American business landscape, characterized by advanced technological infrastructure and matured data analytics

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27

Riyadh, Hosam Alden, Salsabila Aisyah Alfaiza, Abdulsatar Abduljabbar Sultan, Munadil K. Faaeq, and Radyan Dananjoyo. "An analysis of CRM practices in the telecommunication industry in Iraq." Indonesian Journal of Electrical Engineering and Computer Science 23, no. 1 (2021): 453–62. https://doi.org/10.11591/ijeecs.v23.i1.pp453-462.

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Today, concerning the capacity to react straightforwardly to client demands and offer the client a profound experience that is customized and interactive, organizations in the telecommunication industry must have the capacity to set up, support, and continue the connections toward long-term clients. This study attempts to analyze and observe the customer relationship management (CRM) practices that affect firm performance telecommunication corporations. Thus, the study employed a qualitative method, the primary data were obtained using the questionnaire, and the respondents consisted of 100 pe

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28

Singh, Brijesh, and Likhita S. Anuradha. "E-CRM practices and customer satisfaction in insurance sector." SAARJ Journal on Banking & Insurance Research 11, no. 4 (2022): 16–23. http://dx.doi.org/10.5958/2319-1422.2022.00010.8.

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Maurino, Daniel E. "Safety Prejudices, Training Practices, and CRM: A Midpoint Perspective." International Journal of Aviation Psychology 9, no. 4 (1999): 413–22. http://dx.doi.org/10.1207/s15327108ijap0904_7.

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Tiwari, Ayush, and Madhvendra Misra. "Analysis of operative factors and practices in social CRM." International Journal of Digital Enterprise Technology 1, no. 1/2 (2018): 135. http://dx.doi.org/10.1504/ijdet.2018.092639.

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Tiwari, Ayush, and Madhvendra Misra. "Analysis of operative factors and practices in social CRM." International Journal of Digital Enterprise Technology 1, no. 1/2 (2018): 135. http://dx.doi.org/10.1504/ijdet.2018.10013751.

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Sulaiman, Mohd Azizul, Mohd Amli Abdullah @. Baharum, and Arifi Ridzuan. "Customer Relationship Management (CRM) Strategies Practices in Malaysia Retailers." Procedia - Social and Behavioral Sciences 130 (May 2014): 354–61. http://dx.doi.org/10.1016/j.sbspro.2014.04.042.

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Dr., T. Jebasheela, and H. Christy Cynthia Dr. "ATTITUDE OF CUSTOMERS REGARDING THE CRM PRACTICES IN SBI." International Journal of Current Research and Modern Education 3, no. 2 (2019): 47–51. https://doi.org/10.5281/zenodo.2531897.

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Анотація:

Banking sector is the backbone of any financial and economy. The Indian Banking system is regulated by the central bank of the country i.e. Reserve Bank of India (RBI), which was nationalized in 1949. The RBI is the primary regulator for the banking sector and the central government exercise direct and indirect central over banks through RBI to protect the depositors and to stabilize the banking system. Extensive powers have been conferred on RBI under the RBI Act 1934 and the Banking Regulation Act 1949.

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Ke, Binbin, and Che Aniza Che Wel. "Elevating Customer Relationship Management in Chinese Banking: A Synergy of Information Technology and Strategic Practices." Journal of Information Systems Engineering and Management 9, no. 2 (2024): 24663. http://dx.doi.org/10.55267/iadt.07.14676.

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Strategic CRM and IT boost CRM efficacy in Chinese banks, according to this study. It studies how IT adoption, CRM strategy execution, IT integration, and CRM digitalization effect customer satisfaction, loyalty, retention, and organizational performance. Modern banking requires IT integration and digitization in an AI-driven environment. A quantitative study comprised 300 Chinese banking industry workers from various demographics. Five models (M1–M5) examined key variable correlations. Regression analysis found high positive connections between CRM strategy implementation, IT adoption, and ot

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V, Nagarathinam, and Murugan S. "RECENT TRENDS OF CRM PRACTICES IN NATIONALISED BANKS WITH SPECIAL REFERENCE TO COIMBATORE CITY." ShodhKosh: Journal of Visual and Performing Arts 5, no. 2 (2024): 469–82. http://dx.doi.org/10.29121/shodhkosh.v5.i2.2024.2346.

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Анотація:

In today’s competitive banking environment, Customer Relationship Management (CRM) has become essential for nationalised banks striving to enhance customer satisfaction and loyalty, especially in urban areas like Coimbatore City. This study aims to explore recent trends in CRM practices within nationalised banks, with a focus on assessing their effectiveness in improving customer service utilization and satisfaction. The problem addressed is the need for nationalised banks to adapt CRM strategies that meet customer expectations and maintain loyalty amid growing competition from private and dig

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36

Tamilselvi, Ms T. "A Study on Customer Relationship Management at Mariti Suzuki Aie Cars PVT.LTD." INTERNATIONAL JOURNAL OF SCIENTIFIC RESEARCH IN ENGINEERING AND MANAGEMENT 09, no. 04 (2025): 1–9. https://doi.org/10.55041/ijsrem45879.

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Анотація:

1.1 INTRODUCTION This project aims to study the customer relationship management (CRM) practices at Maruti Suzuki AIE Cars Pvt. Ltd., a leading authorized dealership of Maruti Suzuki India Ltd. The project seeks to explore the CRM strategies, tools, and techniques used by the dealership to manage its customer relationships, and evaluate their effectiveness in acquiring, retaining, and delighting customers. The study will also identify areas for improvement and provide recommendations for enhancing CRM practices at the dealership. The project will use a combination of primary and secondary rese

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Nwodo, Sylvanus Ikechukwu, Alibo Ibinabo Emmanuel, and Onwubiko N. Dike. "Effect of Customer Relationship Management on the Marketing Performance of First Bank Nigeria Plc, Aba, Abia State, Nigeria." International Journal of Interdisciplinary Research Methods 12, no. 1 (2025): 1–22. https://doi.org/10.37745/ijirm.14/vol12n1122.

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Анотація:

This study examined the relationship between Customer Relationship Management (CRM) practices and their effects on customer satisfaction, retention, loyalty and competitive advantage within First Bank Nigeria plc, Aba, Abia State, Nigeria. Utilizing a quantitative approach, data were collected through structured questionnaire distributed to staff of First Bank Nigeria plc, Aba, Abia State, Nigeria. Descriptive statistics was used to summarize the data, while inferential statistics (such as Anova) was employed to examine the relationships between CRM practices and marketing performance indicato

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Sangarathas, Dilogini. "Marketing Technology (MarTech) for Customer Relationship Management: An Examination of the Theory - Practice Gap." Sri Lanka Journal of Marketing 11, no. 1 (2025): 105–47. https://doi.org/10.4038/sljmuok.v11i1.179.

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Анотація:

Customer Relationship Management (CRM) is most important area in the marketing. Now-a-days, Electronic Customer Relationship Management (e-CRM) is the outcome of changes in traditional marketing by integrating technologies of new electronic channels as called Marketing Technology (MarTech). Banks are looking at new ways to increase their customers’ potentials and service quality through e-CRM practices. In the past decade, an increasing number of studies have investigated Internet Banking (IB) from the diffusion perspective, but there is a lack of research study on cumulative literature of inn

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Jih, Wen-Jang. "Impact of e-CRM on Website Loyalty of a Public Organization’s Customers." Information Resources Management Journal 24, no. 2 (2011): 46–60. http://dx.doi.org/10.4018/irmj.2011040104.

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Web-enabled customer relationship management, or e-CRM, is able to simultaneously achieve the conflicting goals of strategic flexibility and operational efficiency in developing and executing innovative e-commerce marketing strategies. A multi-disciplinary field, involving such areas as marketing, economics, business strategy, information systems, social psychology and consumer behavior, e-CRM strengthens customer relationships via a portfolio of trust-building practices with the support of powerful information technologies. While most literature in e-CRM has examined how firms formulate and i

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Qazi, Umer, Adnan Ahmad, Mirwais Khan, and Riffat Aisha. "Credit Risk Management Practices and Banks’ Performance in Pakistan." Journal of Entrepreneurship, Management, and Innovation 4, no. 1 (2022): 136–48. http://dx.doi.org/10.52633/jemi.v4i1.155.

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The main objective of this study is to investigate whether the credit risk management of Pakistan's commercial banks listed on the Pakistan Stock Exchange is linked to financial performance. For this purpose, the researchers have attempted to analyze the data trends of five major banks of Pakistan as a proxy representation of the entire banking sector of Pakistan. Five (5) years of panel data collected from the State Bank of Pakistan Annual publication and annual reports of respective banks was used to conduct the research. The study found that underperforming Credit Risk Management (CRM) loan

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Septi Handayani, Farhan Hermawan, Regina Angelina, and Wenny Chandra Mandagie. "Teknologi Manajemen Hubungan Pelanggan : Menjembatani Kesenjangan Antara Pendidikan dan Praktik Pemasaran." Ekonomi Digital 1, no. 1 (2022): 77–86. http://dx.doi.org/10.55837/ed.v1i1.35.

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This article aims to test and analyze Customer Relationship Management Technologies that Bridge the Gap Between Education and Marketing Practices. The sample used in this article is Employees and Business Actors. The amount of data in this study were 70 respondents and collected by purposive sampling method. The test was carried out using the Structural Equation Model (SEM) method. The independent variables in this article are CRM Knowledge, Frequency of CRM use, Marketing Practices The dependent variable is CRM. The results of this study are (1) Knowledge of CRM system features has a po

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Jayapriya, C. K* &. Dr. R. Sathya Devi**. "TECHNOLOGY IN ENHANCING E-CRM PRACTICES AMONG PRIVATE BANKS IN MALAPPURAM DISTRICT." International Journal of Interdisciplinary Research in Arts and Humanities (IJIRAH) 8, no. 1 (2023): 49–53. https://doi.org/10.5281/zenodo.7798066.

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Анотація:

This article explores the benefits and drawbacks of using technology in education. Technology has revolutionized the way we learn and access information, making education more accessible, efficient, and interactive. However, it also has some downsides, such as creating distractions, reducing face-to-face interaction, and potentially widening the digital divide. By analyzing the pros and cons of technology in education, educators and policymakers can make informed decisions on how to leverage technology to enhance learning outcomes and address its limitations.

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Sanjeev, Kumar. "Assessment of Customer Relationship Management (CRM) Practices in Retail Sector: A Customer Satisfaction Survey." Indian Journal of Modern Research and Reviews 2, no. 3 (2024): 35–43. https://doi.org/10.5281/zenodo.13963123.

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Анотація:

This research study evaluates the impact of Customer Relationship Management (CRM) practices on customer satisfaction and loyalty in the Indian retail sector, specifically focusing on retail outlets in Delhi. The primary objective is to identify the CRM elements that significantly influence customer satisfaction, such as loyalty programs, personalized marketing, and complaint resolution. A quantitative approach was adopted, employing a structured customer satisfaction survey with 100 respondents who had prior interactions with CRM systems. The survey covered various retail segments, including

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Suarniki, Ni Nyoman, and Ibrahim Daud. "Customer Relationship Management (CRM) Strategy in Increasing Consumer Loyality." Maneggio 1, no. 6 (2024): 72–80. https://doi.org/10.62872/3785b108.

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This research investigates the impact of Customer Relationship Management (CRM) strategies on consumer loyalty in the context of businesses implementing CRM practices. The purpose of this study is to examine how CRM strategies, such as customer identification, interaction, and personalization, influence consumer satisfaction and loyalty. Using a quantitative research approach with a descriptive correlational design, the study surveyed 225 respondents through a questionnaire. The data were analyzed using multiple regression analysis to assess the relationship between CRM strategies and consumer

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Sheik abdullah, S., and R. Mohammed Abubakkar Siddique. "CRM Practices Dimension Identification and Classification through EFA to Cluster Approach: A Customer Perspective." Asian Journal of Managerial Science 6, no. 1 (2017): 28–37. http://dx.doi.org/10.51983/ajms-2017.6.1.1221.

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This study has been conducted to extract the pattern relationship among the dimensions of CRM practices. The researcher applies the Explorative Factor Analysis (EFA) and additionally the factor scores are used to segment the respondents through cluster analysis. In the present study further the researcher has to conduct pattern factor analysis technique to confirm the validated scale for CRM practices followed by banks in Virudhunagar district. While conducting the EFA the researcher uses the 192 selected sampled respondents. The set of 42 scale items used to measure the opinion of the respond

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N., Jisha, and C. R. Karpagam Dr. "A STUDY ON CRM PRACTICES WITH REFERENCE TO BANKING SECTOR IN COIMBATORE." International Journal of Engineering Research and Modern Education 1, no. 2 (2016): 11–16. https://doi.org/10.5281/zenodo.61831.

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Анотація:

<em>Customer relationship management (CRM) is an approach to managing a company's interaction with current and potential future customers. The CRM approach tries to analyse data about customers' history with a company, to improve business relationships with customers, specifically focusing on customer retention, and ultimately to drive sales growth. The main objective of the study is to study the customer relationship Management practice that is implemented at customer level and to know the satisfaction level of the customers towards CRM practices. For this purpose a sample of 150 resp

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Chu, Yongyue, Kunze Yang, Yan Yi, Sijuan Chen, and Ming Yang. "Risk Management in Nuclear Power Plant Configuration: Practices and Applications in China." Processes 13, no. 6 (2025): 1926. https://doi.org/10.3390/pr13061926.

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This paper explores the application and evolution of Configuration Risk Management (CRM) systems in Chinese nuclear power plants, focusing on their alignment with the National Nuclear Safety Administration (NNSA)’s technical policies. It examines how CRM integrates risk management action matrices, risk limits, and monitoring tools to manage risks effectively across both second-generation plants with a higher baseline Core Damage Frequency (CDF) and third-generation plants with a lower baseline CDF. The study highlights the significant advancements in CRM system development, including the impro

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Bahader, Mir. "Barriers to Customer Relationship Management practices: A survey of university libraries in Pakistan." Malaysian Journal of Library & Information Science 27, no. 2 (2022): 59–70. http://dx.doi.org/10.22452/mjlis.vol27no2.4.

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Анотація:

The purpose of this study is to find out relationship between customer relationship management (CRM) practices and barriers in university libraries of Pakistan. The study also focused on CRM's barriers and its correlation with types of university, regions of university and gender. This study adopted correlational research design with survey method based on quantitative data collection. A structured and open-ended questionnaire was distributed among the head/in-charge librarians of universities libraries in Pakistan. The results have demonstrated that major barriers of CRM are financial resourc

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Das, K. "CRM Best Practices: A Case Study of a European Bank." Metamorphosis: A Journal of Management Research 7, no. 2 (2008): 202–9. http://dx.doi.org/10.1177/0972622520080206.

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EROL, Yücel, and Turan Burak İMRE. "KOBİ’LERDE MÜŞTERİ İLİŞKİLERİ YÖNETİMİ ALGILARI VE UYGULAMALARI: TOKAT İLİ ÖRNEĞİ PERCEPTIONS AN APPLICATION OF SMES' CUSTOMER RELATIONSHIP MANAGEMENT IN TOKAT." Business & Management Studies: An International Journal 1, no. 2 (2014): 168. http://dx.doi.org/10.15295/bmij.v1i2.32.

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Анотація:

The purpose of the study is to reveal SMEs’ practices, perceptions and knowledge about Customer Relationship Management, determine the features that may affect the perceptions of CRM, measure the relationship between innovation, market, profit-earning capacity performances and their CRM perceptions and finally recommend suggestions for promoting themselves about it in Tokat. The study has been planned as descriptive research. Data has been obtained by survey via interviewing with managers. Sample size has been admitted as 169 firms at %5 significance level. Convenience sampling has been chosen

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