Готові списки джерел за темами / Marketing innovative decision

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Добірка наукової літератури з теми "Marketing innovative decision"

Автор: Grafiati
Опубліковано: 28 травня 2022
Оновлено: 31 липня 2025

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Статті в журналах з теми "Marketing innovative decision"

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Arabshahi, Hassan, and Hamed Fazlollahtabar. "Risk analysis for innovative activities in production systems using product opportunity gap concept." TQM Journal 31, no. 6 (2019): 1028–48. http://dx.doi.org/10.1108/tqm-11-2018-0163.

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Анотація:
Purpose This paper presents a stepwise method for identification and analysis of innovative activities in production systems. The purpose of this paper is to provide a structure in order to propose the risk paradigms and factors corresponding to the innovative activities and evaluation of the impact of these activities on innovation decisions and investment. Design/methodology/approach The model used here is an analytical approach that evaluates the impact of innovative activities on innovation decision and investment using product opportunity gap (POG) concept. This framework is applied for i
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2

Güçlü, Burçin, and Miguel-Ángel Canela. "The Destructive Effect of Complex Analytics on Innovativeness." International Journal of Applied Behavioral Economics 6, no. 4 (2017): 38–56. http://dx.doi.org/10.4018/ijabe.2017100103.

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Анотація:
Several studies have raised a common concern in the field of management, the lack of innovation. However, they either attribute this phenomenon to the inefficiency of marketing analytics, or to managerial despair in evaluating innovation projects. In this article, the authors propose and empirically test cognitive effort spent on marketing analytics which can lead to the lack of innovativeness, due to the negative impact of high cognitive effort on the managers' mood. In a longitudinal experiment, where manipulating the complexity of the decision context through marketing analytics, the author
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3

Noor, Laili Savitri. "The Impact of Entrepreneurial Marketing, Relational Marketing and Innovation Strategy on Marketing Performance Business." Jurnal Ilmiah Manajemen Kesatuan 13, no. 3 (2025): 1469–80. https://doi.org/10.37641/jimkes.v13i3.3267.

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The purpose of this study is to analyze and discuss the impact of Entrepreneurial Marketing, Relational Marketing and Innovation Strategy on the Marketing Performance of Batik Businesses in Central Java. This research method uses a causal-verification method with a survey technique, and data processing is carried out using Structural Equation Modeling–Partial Least Squares (SEM-PLS) on 126 batik business units selected through a purposive sampling technique. The results of the study indicate that innovation strategy has a significant effect on marketing performance (KP), while relational marke
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ICHIM, Traian. "Innovative marketing in the performing arts." BULLETIN OF THE TRANSYLVANIA UNIVERSITY OF BRASOV SERIES VIII - PERFORMING ARTS 13 (62), SI (2021): 123–30. http://dx.doi.org/10.31926/but.pa.2020.13.62.3.13.

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Анотація:
Marketing in the cultural sphere has its own characteristics due to certain market requirements in this field of activity. It is distinguished by a special approach to traditional categories of marketing activities, thus defining the content of its functions. The key point of the management process in the cultural field is the study and evaluation of the marketing environment of a cultural institution. The marketing environment consists of macro and micro factors, which influence the activities of the institution. Research in the field of cultural marketing will be the concrete and realistic b
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Kuzmynchuk, Nataliia, Tetiana Kutsenko, Serhii Aloshyn, and Vitalii Marchenko. "Marketing and Controlling in Strategic Forecasting of Innovative Industrial Development." Economics Ecology Socium 9, no. 1 (2025): 133–46. https://doi.org/10.61954/2616-7107/2025.9.1-10.

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Анотація:
Introduction. Outlining the strategic vision of alternatives regarding the innovation development of industrial enterprises implies a multifunctional load on marketing and controlling support systems aimed at increasing the effectiveness of managerial influence to ensure the long-term sustainability and competitiveness of enterprises. Marketing and controlling support decision-making in developing the innovation potential of industrial enterprises to ensure their competitiveness in recovering and strengthening the national economy. Aim and tasks. This study aims to develop and substantiate app
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Girzheva, Olga. "MARKETING AND COMMERCIAL INNOVATIONS IN THE SYSTEM OF SALES MANAGEMENT OF AGRICULTURAL ENTERPRISES." sj-economics scientific journal 47, no. 4 (2022): 16–29. http://dx.doi.org/10.58246/sjeconomics.v47i4.585.

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Анотація:
The article reveals the role of innovations in the system of sales management and substantiates the need for their management. The state of innovation activity in Ukraine is analyzed. The main factors that significantly influenced the decision of enterprises to develop and implement innovative projects or hindered the implementation of innovative activities are indicated. It is emphasized that the activity of creating and implementing marketing innovations affects the productivity of the enterprise, and its ability to enter new national and foreign markets. The study substantiates the criteria
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Chen, Yiran. "Exploring Innovative Pathways in Digital Marketing Models in the Era of Artificial Intelligence." Journal of Education, Humanities and Social Sciences 51 (May 8, 2025): 31–35. https://doi.org/10.54097/z5cf0740.

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Анотація:
Digital marketing's dependency on technology has grown exponentially, with AI leading the charge in innovation and shaping new paradigms. As AI becomes more integrated into marketing strategies, it has fundamentally changed the dynamics of business-to-consumer relationships. The emergence of digital marketing has dramatically altered the landscape of business-to-consumer interactions, with artificial intelligence (AI) emerging as a key catalyst in this transformation. This research delves into the innovative applications of AI within digital marketing, examining the latest trends and their imp
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Haris, Abdul. "Marketing Knowledge Management Analysis to Drive Innovation and Effective Decision Making." Advances in Business & Industrial Marketing Research 3, no. 1 (2025): 30–43. https://doi.org/10.60079/abim.v3i1.415.

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Анотація:
Purpose: This study explores the strategic role of knowledge management (KM) in driving innovation and supporting effective marketing decision-making. By examining the integration of advanced technologies such as artificial intelligence (AI), machine learning (ML), and big data analytics, this research addresses the intersection of KM, innovation, and strategic marketing practices to provide actionable insights for organizations. Research Design and Methodology: The study employs a systematic literature review (SLR) approach to synthesize existing research on KM's application in marketing. It
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El Nemar, Sam, Demetris Vrontis, and Alkis Thrassou. "An innovative stakeholder framework for the Student-Choice Decision making process." Journal of Business Research 119 (October 2020): 339–53. http://dx.doi.org/10.1016/j.jbusres.2018.11.053.

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Tataryntseva, Yuliia, Oleksandr Manoylenko, and Nataliia Shmatko. "Financial Justification for the Use of Innovative Digital Marketing Tools." Marketing and Management of Innovations 15, no. 3 (2024): 127–40. http://dx.doi.org/10.21272/mmi.2024.3-10.

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Анотація:
This article presents a comprehensive study aimed at analysing the impact of innovative digital marketing tools on the promotion of dairy products. This study is relevant because of the rapid dynamics of the digital environment and the need for enterprises to adapt to new marketing trends. The article investigates the feasibility of using innovative digital marketing tools in accordance with the segments of the target audience on the basis of the definition of their values. The main problem is the lack of scientific justification for the choice of innovative digital marketing tools for potenti
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Дисертації з теми "Marketing innovative decision"

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Illiashenko, Sergii, Yuliia Shypulinа, Nataliia Illiashenko, and Olena Gryshchenko. "The information support system's formation of marketing innovative decisions in Ukrainian companies." Thesis, Національний університет біоресурсів і природокористування України, 2019. http://repository.kpi.kharkov.ua/handle/KhPI-Press/48265.

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Анотація:
The research results contribute to the theoretical and practical principles of innovation management in terms of increasing the level of information support for marketing innovative decisions in Ukrainian companies.<br>Результати дослідження розвивають теоретичні та практичні засади інноваційного менеджменту в частині підвищення рівня інформаційного забезпечення маркетингових інноваційних рішень в українських компаніях.
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2

Korpi, Joel P. Carbonara Corey Patrick. "The next big thing a creative and innovative management case study of an internet video startup company /." Waco, Tex. : Baylor University, 2009. http://hdl.handle.net/2104/5348.

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Bohling, Timothy R. "Predicting Purchase Timing, Brand Choice and Purchase Amount of Firm Adoption of Radically Innovative Information Technology: A Business to Business Empirical Analysis." Digital Archive @ GSU, 2012. http://digitalarchive.gsu.edu/bus_admin_diss/3.

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Анотація:
Knowing what to sell, when to sell, and to whom to sell is essential buyer behavior insight to allocate scarce marketing resources efficiently and effectively. Applying the theory of relationship marketing (Morgan and Hunt 1994), this study seeks to investigate the link between commitment and trust and firm adoption of radically innovative information technology (IT). The construct of radical innovation is operationalized through the use of cloud computing. A review of the vast scholarly literature on radical innovation diffusion and adoption, and modeling techniques used to analyze buyer beha
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4

Horne, Susan Elaine. "A Seasonal Shelf Space Reorder Model Decision Support System." Kent State University / OhioLINK, 2010. http://rave.ohiolink.edu/etdc/view?acc_num=kent1291086889.

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Грищенко, Олена Федорівна, Елена Федоровна Грищенко та Olena Fedorivna Hryshchenko. "Обгрунтування маркетингових інноваційних рішень на промислових підприємствах". Thesis, Вид-во СумДУ, 2012. http://essuir.sumdu.edu.ua/handle/123456789/29953.

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Анотація:
Дисертація присвячена розвитку теоретико-методичних положень обґрунтування маркетингових інноваційних рішень на промислових підприємствах. У дисертації обґрунтовано об’єктивну необхідність впровадження маркетингових інноваційних рішень в господарську діяльність промислових підприємств. Сформульовано визначення поняття «маркетингове інноваційне рішення». Розвинено науково-методичний підхід до формування етапів процесу розроблення, прийняття та реалізації маркетингових інноваційних рішень. Запропоновано та обґрунтовано науково-методичний підхід до вибору маркетингових інноваційних рішень за резу
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Penrod, Joshua Morgan. "Innovating the Mind: Three Essays on Technology, Society, and Consumer Neuroscience." Diss., Virginia Tech, 2018. http://hdl.handle.net/10919/83364.

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This dissertation examines the emerging practice of consumer neuroscience and neuromarketing, combined called CNNM. CNNM utilizes tools and technologies to measure brain activity and human behavior coupled with scientific theories for explaining behavior and cognition. Consumer neuroscience is one of the newest areas of application of neuroscience and related techniques, and is of significant social consequence for its possible deployment in the market place to both study and shape consumer behavior. Concerns arise in terms of consumer influence and manipulation, but there are also concerns
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Henningsen, Sina [Verfasser]. "Essays on Employing Social and Spatial Contagion for Optimizing Marketing Decisions - Empirical Applications to the Prediction of Innovation Success and the Allocation of Marketing Budgets / Sina Henningsen." Kiel : Universitätsbibliothek Kiel, 2012. http://d-nb.info/1025255879/34.

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Nawaz, Amir. "The Perceiced Impact of Business Intelligence Tools on Marketing Success." Thesis, Högskolan i Skövde, Institutionen för informationsteknologi, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:his:diva-10849.

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Анотація:
Purpose:  The purpose of this study is to analyze the perceived impact of business intelligence tools on marketing success. Methodology:  This research has conducted based on a literature study in the field business intelligence and pharmaceutical industry marketing. Primary  data  has  been  used  in  this  thesis  to  evaluate  the information technology impact on the  market performance for pharmaceutical industries. The SPSS software package is used to analyze the employee responses and statistical technique. Regression analysis is used to check the impact of information technology on mark
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9

King, Jesse Stocker 1982. "The Affect Heuristic in Consumer Evaluations." Thesis, University of Oregon, 2011. http://hdl.handle.net/1794/11530.

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Анотація:
xv, 145 p. : ill. (some col.)<br>This dissertation examines the role of affect in consumer judgments in two essays. The first essay explores the use of affect as a heuristic basis for judgments of the risks and benefits associated with new products. Current perspectives regarding the processes by which consumers make decisions about the adoption of innovations maintain that it is largely a cognitive process. However, the four studies that make up the first essay suggest that consumer assessments of the risks and benefits associated with product innovations are often inversely related and affec
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Grishchenko, Yulia. "Eine neue Klasse hybrider Innovationsdiffusionsmodelle." Doctoral thesis, Humboldt-Universität zu Berlin, Wirtschaftswissenschaftliche Fakultät, 2007. http://dx.doi.org/10.18452/15674.

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Анотація:
Die vorliegende Arbeit befasst sich mit Innovationsdiffusionsmodellen und deren Anwendung in der Marketingpraxis. Sie hat zwei Ziele: Einen Überblick über existierende Innovationsmodelle zu schaffen und ein neues besseres Modell zu entwickeln. Es wird ein neuer Klassifizierungsansatz vorgeschlagen, mit dessen Hilfe ein strukturierter Überblick über die vorhandenen zahlreichen Innovationsdiffusionsmodelle möglich wird. Die Klassifizierung beruht auf den Annahmen in den Innovationsdiffusionsmodellen. Dies erlaubt im Gegensatz zu den bekannten Klassifizierungen (z.B. von Roberts/Lattin (2000))
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Книги з теми "Marketing innovative decision"

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1935-, Lasker G. E., International Institute for Advanced Studies in Systems Research and Cybernetics., and International Conference on Systems Research, Informatics, and Cybernetics. (10th : 1998 : Baden-Baden, Germany), eds. Advances in support systems research: Innovative management systems methodologies and decision support tools, support systems in cyberspace, modeling the effects of resource constraints on economic growth, evaluating transnational decision support systems, corporate management of risk, anticipation in the enterprise, predicative stabilization & control policies, marketing information systems (MKIS), marketing support systems (MKSS), business reengineering: process redesign and product innovation, intelligent management of change, sustainable development of regional entrepreneurship, information resources management. International Institute for Advanced Studies in Systems Research and Cybernetics, 1998.

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How to kill a unicorn: How the world's hottest innovation factory builds bold ideas that make it to market. Crown Business, 2014.

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3

Interactive Decision AIDS in ECommerce Contributions to Management Science Hardcover. Physica-Verlag, 2011.

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4

Management: Strategic Leadership, Planning, Vision, Project Thinking, Decision Making, Communications, Innovation, Operational Risk Controls, Customer Service, Brand Marketing and Selling. Independently Published, 2021.

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5

Strategic Thinking: Practical Planning, Vision, Project Management, Decision Making, Communications, Innovation, Operational Risk Controls, Customer Service, Brand Marketing and Selling. Independently Published, 2021.

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Management: Strategic Leadership, Planning, Vision, Project Thinking, Decision Making, Communications, Innovation, Operational Risk Controls, Customer Service, Brand Marketing and Selling. Independently Published, 2021.

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7

Management: Strategic Thinking, Agile Planning, Vision, Project Leadership, Decision Making, Communications, Innovation, Operational Risk Controls, Customer Service, Brand Marketing and Selling. Independently Published, 2021.

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8

Decision Making Handbook: Strategic Leadership, Planning, Vision, Project Management Thinking, Communications, Innovation, Operational Risk Controls, Customer Service, Brand Marketing and Selling. Independently Published, 2021.

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9

Strategic Thinking: Skill Development, Planning, Vision, Project Management, Decision Making, Communications, Innovation, Operational Risk Controls, Customer Service, Brand Marketing and Selling. Independently Published, 2021.

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Business Success: Strategic Leadership, Planning, Vision, Project Management, Decision Making, Communications, Innovation, Operational Risk Controls, Customer Service, Brand Marketing and Selling. Independently Published, 2022.

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Частини книг з теми "Marketing innovative decision"

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Kitsios, Fotis, and Maria Kamariotou. "Decision Support Systems and Strategic Information Systems Planning for Strategy Implementation." In Strategic Innovative Marketing. Springer International Publishing, 2017. http://dx.doi.org/10.1007/978-3-319-56288-9_43.

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Gdonteli, Krinanthi, Pinelopi Athanasopoulou, and Nikos Papaiakovou. "Using Social Media as a Marketing Tool in Sport Tourism Firms." In Strategic Innovative Marketing and Tourism. Springer Nature Switzerland, 2024. http://dx.doi.org/10.1007/978-3-031-51038-0_78.

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AbstractThe purpose of this study is to investigate the use of Social Media (SM) as a marketing tool by Greek sport tourism businesses at each stage of the consumer decision making process. Specifically three stages are analyzed, before, during, and after the consumption experience. In total, 20 interviews were conducted with managers of Sport Tourism businesses using a semi-structured questionnaire. The sample was split into two groups, 6 companies that have scientific knowledge of marketing and use it in their strategy (A Group) and 14 firms that treat marketing as a supplementary process th
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Gkika, Eleni C., Faidon Komisopoulos, Stamatios Ntanos, Dimitrios Drosos, and Antonios Kargas. "Amateur Athletes and Adoption of Smartwatches. Perceptions of Usage, Ease of Use and the Role of Virtual Community Emersion." In Strategic Innovative Marketing and Tourism. Springer Nature Switzerland, 2024. http://dx.doi.org/10.1007/978-3-031-51038-0_58.

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AbstractThe Internet of Things (IoT) is a network of connected devices and sensors communicating and exchanging data through the Internet. Wearable technologies are a popular application of IoT and can potentially affect users’ lifestyles, health, well-being, behaviors, and decisions. Smartwatches are the most popular type of wearable device among athletes. We are interested in the factors influencing the adoption of smart devices which monitor and track sports and fitness activities. Our data was based on a convenient sample of 128 amateur runners and we performed descriptive statistics and r
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Theodoridis, Prokopis K., and Dimitris C. Gkikas. "Optimal Feature Selection for Decision Trees Induction Using a Genetic Algorithm Wrapper - A Model Approach." In Strategic Innovative Marketing and Tourism. Springer International Publishing, 2020. http://dx.doi.org/10.1007/978-3-030-36126-6_65.

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Maldonado Castillo, Idalia, Fabiola Yahel Martínez Ortiz, and Jessie Paulina Guzmán Flores. "Centralization of Information to Understand the Consumer Within the Restaurant Sector." In Strategic Innovative Marketing and Tourism. Springer Nature Switzerland, 2024. http://dx.doi.org/10.1007/978-3-031-51038-0_90.

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AbstractThe proliferation of online restaurant reviews presents a challenge for consumers seeking valuable insights amid scattered and decentralized information. Despite the potential in these reviews, businesses often decline to explore such information due to perceived expense and unclear future impact. This study integrates technological tools within McKinsey’s consumer decision journey model to navigate this digital landscape effectively. Through analysis of influencer reviews on Twitter and Instagram, as well as objective evaluations on rating platforms like TripAdvisor and Yelp, the stud
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Farinha, Carlos, Sónia Avelar, Almeida Tiago, and Maria Teresa Borges-Tiago. "The Dilemma of Food: Taste or Healthy Choices?" In Strategic Innovative Marketing and Tourism. Springer Nature Switzerland, 2024. http://dx.doi.org/10.1007/978-3-031-51038-0_71.

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AbstractIndividuals have an intricate relationship with food; trying to balance taste, authenticity, and health presents challenges, since each choice carries its own advantages and trade-offs. Tourists face this dilemma more vividly. Thus, this work, prompting a dual research approach using Eurobarometer data and TripAdvisor reviews, tries to unveil the predominant dimensions in consumer decision process. Through a cluster analysis, the data from Eurobarometer allowed unveiling four types of consumer profiles when it comes to food decisions: one centered at the food safety, one at the cost, o
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Farmer, Adam, and Stacie F. Waites. "Now or Later: The Effects of Thinking About the Future More Concretely on Long-Term Decision-Making (A Structured Abstract)." In Creating Marketing Magic and Innovative Future Marketing Trends. Springer International Publishing, 2017. http://dx.doi.org/10.1007/978-3-319-45596-9_35.

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Drosos, Dimitrios, Eleni C. Gkika, Antonios Kargas, Faidon Komisopoulos, and Stamatios Ntanos. "A Multi-criteria Analysis Method for the Evaluation of University Students’ Satisfaction." In Strategic Innovative Marketing and Tourism. Springer Nature Switzerland, 2024. http://dx.doi.org/10.1007/978-3-031-51038-0_64.

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AbstractDuring the last few decades one of the most important factors in a Higher Education Institution (HEI) is the students’ satisfaction. University students’ satisfaction measurement should be one of the core processes of a HEI. The aim of this research is to measure and analyse students’ satisfaction for a business administration department of a Greek public university based on MUSA. The research results were based on the analysis of a convenient sample based on 387 questionnaires which were collected during the period between October to November 2021. One method of analysis that can be u
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Christopher, Morgan Victoria, and Ben Marder. "An Exploration of the Uses and Gratifications of Social Media as Part of B2B Processes: Decision Makers vs. Marketers—A Structured Abstract." In Creating Marketing Magic and Innovative Future Marketing Trends. Springer International Publishing, 2017. http://dx.doi.org/10.1007/978-3-319-45596-9_259.

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Rieger, Keith, Donna F. Davis, and Susan L. Golicic. "Innovative Information Technology Competence: The Concept and its Role in Decision Making." In Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer International Publishing, 2014. http://dx.doi.org/10.1007/978-3-319-11845-1_33.

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Тези доповідей конференцій з теми "Marketing innovative decision"

1

Xiong, Yihong, Fan Pan, Xiang Chen, Guoyao Wu, and Xiaoying Huang. "Research on Reinforcement Learning Based Decision Support Algorithm for Power Marketing Atomic Data Management." In 2024 Boao New Power System International Forum - Power System and New Energy Technology Innovation Forum (NPSIF). IEEE, 2024. https://doi.org/10.1109/npsif64134.2024.10883183.

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Dam, Nguyen Anh Khoa, Cong Phuong Anh Nguyen, Dac Thanh Dat Nguyen, Van Phuoc Nguyen, Chi Vi Huynh, and Thi Yen Vy Lam. "An interactive dashboard for data-driven decisions in marketing: A solution for small and medium-sized enterprises." In 2024 International Conference on Connected Innovation and Technology (ICCITX). IEEE, 2024. https://doi.org/10.1109/iccitx61791.2024.11071018.

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Šiđanski, Jelena. "Artificial Intelligence in the Function of Content Creation in Digital Marketing." In 29th International Scientific Conference Strategic Management and Decision Support Systems in Strategic Management. University of Novi Sad, Faculty of Economics in Subotica, 2024. http://dx.doi.org/10.46541/978-86-7233-428-9_376.

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The rapid advancement of techniques and technologies leads to the emergence of innovative solutions that facilitate, enhance, and shorten the time required for work. Companies are searching for innovative strategies that will help them more easily contend with growing competition and reach target desired consumers more precisely. Opportunities for business development increase through the use of artificial intelligence in digital marketing strategies. Considering that digital marketing requires the existence of marketing content, the success of a company's online communication largely depends
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Kröckel, Pavlina, Alexander Piazza, and Pascal Wessel. "Sports marketing innovation: increasing fan engagement via innovative statistics from facial emotion recognition." In 4th International Conference. Business Meets Technology. Editorial Universitat Politècnica de València, 2022. http://dx.doi.org/10.4995/bmt2022.2022.15631.

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Technology in football is increasingly used for decision making. Adoption, especially in Germany, has been slow. However, the benefits of data analytics for pre-, and post-match analysis have motivated decision makers to pay attention to the data science trend. Nowadays, football clubs from the third leagues or even amateur clubs are using technology to help them gain a competitive edge. Fan experience, both online and offline (home infront of the TV or at the stadium) is driving the next innovation stage in football. The study presented here is focused on testing and evaluation a facial recog
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Taher, Siti Hajar Mohamad, and Salamiah A. Jamal. "Determinants of mountaineers' decision to climb: An innovative marketing for mountaineering tourism." In 2012 International Conference on Innovation Management and Technology Research (ICIMTR). IEEE, 2012. http://dx.doi.org/10.1109/icimtr.2012.6236475.

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Gagauz, Arina. "Modern approaches to marketing management: the practice of moldovan companies." In International scientific conference "Development Through Research and Innovation" IDSC-2025. Academy of Economic Studies, 2025. https://doi.org/10.53486/dri2025.12.

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Effective marketing management is a crucial condition for the sustainable development of companies in a highly dynamic market environment. Modern marketing management requires not only the implementation of innovative tools but also a comprehensive approach to management, strategic planning, and adaptation to external changes. Drawing on theoretical frameworks and empirical analysis of forth companies (case study) in the Republic of Moldova, the paper explores the practical application of agile marketing, omnichannel integration, data-driven decision-making, and ESG-oriented strategies. The fi
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Bekhradi, Alexandre, Bernard Yannou, François Cluzel, and Michael Kokkolaras. "Decision Support for R&D Activities of Innovative Technologies." In ASME 2018 International Design Engineering Technical Conferences and Computers and Information in Engineering Conference. American Society of Mechanical Engineers, 2018. http://dx.doi.org/10.1115/detc2018-85657.

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Experimentation and validation tests conducted by or for technology startups are often costly, time-consuming, and, above all, not well organized. A review of the literature shows that existing tools and methods are either oriented towards lean iterative tests or strongly focused on technology improvement. There is therefore a gap to bridge by providing tangible decision-making supports involving both market and technology aspects. This paper introduces a new quantitative methodology called RITHM (Roadmapping Investments in TecHnology and Marketing), which is a structured process that enables
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Gómez-Rios, Mónica-Daniela, Daniel Humberto Caicedo Estacio, Miguel-Angel Quiroz-Martinez, and Maikel-Yelandi Leyva-Vazquez. "Augmented Reality and Digital Marketing - Impact on Advertising Campaigns and Promotion." In Human Systems Engineering and Design (IHSED 2021) Future Trends and Applications. AHFE International, 2021. http://dx.doi.org/10.54941/ahfe1001163.

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Technological advance allows the virtual fusion of objects that are beyond our reach. Augmented reality makes it easier to have objects from the virtual world to the real world. This allows many of the commercial activities that use old or conventional methods to be improved in a more innovative way. Information is a crucial factor in all aspects and even more so in sales activities where the evaluation of the product from different perspectives is a strong indicator in decision-making, which is why the way in which this information is exposed is important. seen from the consumer's point of vi
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Hussin, Dr Nazimah. "Enhancing Financial Sustainability through Action Research for Sustainable Talents." In 6th World Conference on Business, Management, Finance, Economics and Marketing. Eurasia Conferences, 2024. https://doi.org/10.62422/978-81-970328-1-3-004.

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Integrating the United Nations' Sustainable Development Goals (SDGs) into education is essential for addressing global challenges related to environmental preservation, social equity, and economic growth. Action research plays a pivotal role in this integration, enabling educators to systematically assess and enhance their teaching methodologies and institutional practices to foster sustainability. By focusing on business and financial sustainability, action research ensures that curricula incorporate principles of sustainable financial practices, ethical decision-making, and corporate social
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Kumar, Devesh. "Harnessing Artificial Intelligence for Global Sustainability: A Systematic Review of Applications, Challenges, and Future Directions." In 7th World Conference on Business, Management, Finance, Economics, and Marketing. Eurasia Conferences, 2025. https://doi.org/10.62422/978-81-981590-7-6-001.

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Artificial Intelligence (AI) has emerged as a transformative force in addressing global sustainability challenges, offering innovative solutions for energy optimization, environmental conservation, waste management, and smart urban development. This systematic review critically examines the role of AI in advancing sustainability initiatives by synthesizing peer-reviewed literature published between 2015 and 2024. The study explores how AI-driven technologies, including machine learning, deep learning, and big data analytics, contribute to improving energy efficiency, optimizing resource utiliz
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Звіти організацій з теми "Marketing innovative decision"

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Parra Torrado, Mónica, and María Angélica Arbeláez. Innovation, R&D Investment and Productivity in Colombian Firms. Inter-American Development Bank, 2011. http://dx.doi.org/10.18235/0011194.

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This paper attempts to establish a formal relationship between innovation and productivity using Colombian firm-level data. It is found that the production of goods and services new to the firm and to the domestic market enhances firms' sales per worker, and innovation that results in introducing new goods and services to the international market boosts both sales and Total Factor Productivity (TFP). Innovation in processes likewise improves firms' productivity and sales. Finally, innovation in marketing and management increases sales per worker and enhances TFP when investment is made in Rese
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Aboal, Diego, and Paula Garda. Technological and Nontechnological Innovation and Productivity in Services vis a vis Manufacturing in Uruguay. Inter-American Development Bank, 2012. http://dx.doi.org/10.18235/0006944.

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In this paper, the links between the investment in innovation activities, innovation outputs (technological and non-technological innovation), and productivity in services and manufacturing are explored using innovation survey data from Uruguay. This is the first attempt to study these links for a developing country. The size of firms, their cooperation on R&amp;D activities, the use of public financial support, patent protection, and the use of market sources of information, are the variables that are more consistently associated with the decision to invest in innovation activities across sec
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3

Zhao, Anita, Philippa Ward, and Ruffin Relja. Response to HM Treasury’s Consultation on BNPL Draft Legislation. Swansea University, 2025. https://doi.org/10.23889/sureport.69808.

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We are writing in response to HM Treasury’s consultation on the Draft Legislation "Regulation of Buy-Now, Pay-Later", published on 17 October 2024. As leading UK researchers specializing in BNPL at Swansea University and the University of Gloucestershire, we bring extensive expertise in consumer behaviour and financial decision-making. While we are not legal experts, our role as marketing researchers enables us to provide valuable insights into the broader implications of the proposed regulatory changes for both consumers and markets. We welcome the government’s commitment to establishing a fr
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Lee, W. S., Victor Alchanatis, and Asher Levi. Innovative yield mapping system using hyperspectral and thermal imaging for precision tree crop management. United States Department of Agriculture, 2014. http://dx.doi.org/10.32747/2014.7598158.bard.

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Original objectives and revisions – The original overall objective was to develop, test and validate a prototype yield mapping system for unit area to increase yield and profit for tree crops. Specific objectives were: (1) to develop a yield mapping system for a static situation, using hyperspectral and thermal imaging independently, (2) to integrate hyperspectral and thermal imaging for improved yield estimation by combining thermal images with hyperspectral images to improve fruit detection, and (3) to expand the system to a mobile platform for a stop-measure- and-go situation. There were no
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