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Добірка наукової літератури з теми "Marketing Management Case studies"

Автор: Grafiati

Опубліковано: 4 червня 2021

Оновлено: 27 липня 2024

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Статті в журналах з теми "Marketing Management Case studies"

Sigala, Marianna. "eTourism Case Studies: Management and Marketing Issues." Tourism Management 30, no. 6 (December 2009): 934–35. http://dx.doi.org/10.1016/j.tourman.2008.11.010.

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Summerfield, Paul J. "Relationship marketing: Two case studies." International Journal of Nonprofit and Voluntary Sector Marketing 3, no. 3 (August 1998): 255–59. http://dx.doi.org/10.1002/nvsm.6090030310.

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Maxwell, James R. "Techniques And Strategies For Use Of Case Studies In Marketing Management And Strategic Marketing Management Courses." Journal of Business Case Studies (JBCS) 2, no. 1 (July 6, 2011): 1. http://dx.doi.org/10.19030/jbcs.v2i1.4874.

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Marketing case studies provide context for analysis and decision-making designs in different business situations, companies, and industries. In most marketing courses, students use cases about actual companies to practice strategic marketing analysis and to gain some experience in the tasks of crafting and implementing marketing strategy. A case sets forth, in factual manner, the events and organizational circumstances surrounding a particular marketing managerial situation. The purpose of this paper is to look at why case studies are used, problems using them and recommendations using standar

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Simpson, Mike, Nick Taylor, and Joanne Padmore. "Marketing in supported employment enterprises – Part 1: case studies." Journal of Small Business and Enterprise Development 8, no. 3 (September 1, 2001): 233–44. http://dx.doi.org/10.1108/eum0000000006823.

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Supported employment enterprises (SEEs) are commercial enterprises that provide meaningful, gainful employment, training and development opportunities for people with a disability. Hence, SEEs are run specifically to provide employment. SEEs, with the exception of Remploy, represent a unique sector of SMEs owned and run by local authorities and charities. The Supported Employment Procurement and Consultancy Service (SEPACS) provides SEEs with per capita funding for disabled employees, capital grants for premises and equipment, grants for marketing research, business advice and performance moni

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Glazer, Rashi. "Some observations on case studies inJournal of Interactive Marketing." Journal of Interactive Marketing 13, no. 2 (1999): 2–3. http://dx.doi.org/10.1002/(sici)1520-6653(199921)13:2<2::aid-dir1>3.0.co;2-l.

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Mukherjee, Jaydeep. "Using New Case Studies for Evaluation of Marketing Student’s Academic Performance." Vision: The Journal of Business Perspective 22, no. 1 (January 30, 2018): 61–67. http://dx.doi.org/10.1177/0972262917750246.

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Case method has been a popular pedagogy in management education. It is a preferred evaluation tool which is inherently subjective in nature. This article compares the results of case-based evaluation in marketing discipline, in announced and unannounced settings, for full-time and part-time management programmes and discusses its implications. The data were collected from the formal evaluation made by a faculty of an Association of MBAs (AMBA) accredited management institute of India. The results suggests that for full-time residential MBA programmes, use of relative marks for grading each com

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Hamed, Sara. "Habiba Community: brand management for a family business." Emerald Emerging Markets Case Studies 9, no. 2 (September 19, 2019): 1–20. http://dx.doi.org/10.1108/eemcs-01-2019-0003.

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Learning outcomes Marketing and brand management examples used in classes usually revolve around publicly traded corporations. Students are expected to learn how to deal with branding problems that can arise in new types of organizations as family businesses. Case overview/synopsis The case study discusses a brand identity and brand management problem facing the Founder of Habiba Community, Maged El Said. Habiba Community is an initiative focusing on sustainability and giving back to community. Many foundations were established under Habiba Community, such as its beach lodge, organic farm and

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Exprúa, José, Mateo Lesizza, and Lucienne Rodríguez. "Compañía Cervecera de Nicaragua case studies (A) and (B): Branding and adaptive management." Journal of Business Research 69, no. 10 (October 2016): 4477–83. http://dx.doi.org/10.1016/j.jbusres.2016.03.012.

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Sztangret, Izabela Barbara. "The marketing value creation in the waste management sector – multi-conceptual business model." SHS Web of Conferences 73 (2020): 01028. http://dx.doi.org/10.1051/shsconf/20207301028.

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The concept of marketing value occurred interesting due to a result of the process of transformation of traditional business relationships into specific type of cooperation of enterprises to create multivalued for demanding customers. It also concerns studied companies of the sector of waste collection and recycling, as well as their partners and customers. In the studied case, marketing value is created by enterprises, their cooperants and customers for the purpose of further satisfaction of target market need, in at least three-spherical business model. This model often has multi-concept, or

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Glazer, Rashi. "Some observations on case studies in Journal of Interactive Marketing." Journal of Interactive Marketing 13, no. 2 (1999): 2–3. http://dx.doi.org/10.1002/(sici)1520-6653(199921)13:2<2::aid-dir1>3.3.co;2-c.

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Дисертації з теми "Marketing Management Case studies"

Olausson, Per-Håkan, and Carina Olausson. "Marketing management at Uppsala University Hospital : a case study in Swedish health care marketing; MBA-thesis in marketing." Thesis, University of Gävle, Department of Business Administration and Economics, 2009. http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-4515.

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<p>Aim:The overall aim of this study was to obtain more knowledge on the implementation of health care marketing in Sweden, using Uppsala University Hospital (UUH) as a case study. Additionally, based on the results of this case study, the aim was also to give concrete suggestions on how to enable increased focus on the formulation and implementation of health care marketing management strategies. This gives the study a slightly normative approach and aim, since the line is not drawn at description and analysis but also advocate guidelines for the enabling of market orientation.</p><p>Method:

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Palihawadana, D. "Marketing of management education : a case study related to the Strathclyde Business School." Thesis, University of Strathclyde, 1992. http://oleg.lib.strath.ac.uk:80/R/?func=dbin-jump-full&object_id=21274.

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This thesis examines the role of market orientation within the field of postgraduate management education in the UK. A detailed study of student expectations and outcomes was undertaken at the Strathclyde Business School in order to test the hypothesis that British management educational institutions are not adequately market orientated. The study was carried out in relation to MCom in Marketing, MSc in Marketing and MBA programmes offered by the SBS. Thus the study involved: a. A survey of the entering students: In addition to the basic purpose of examining the levels of academic, career, soc

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Demishkevich, Maya. "Small Business Use of Internet Marketing: Findings from Case Studies." ScholarWorks, 2015. https://scholarworks.waldenu.edu/dissertations/1340.

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Internet marketing is critical for meeting changing consumer needs and staying competitive in the business environment. Small business owners need strategies on how to use Internet marketing to promote their products or services. The purpose of this multiple case study was to explore how 5 small business owners in Maryland developed and implemented an online marketing strategy. Participants were recruited for their roles as the chief decision maker of their business; additional prerequisites for their participation were that they used Internet marketing, represented different industries, and h

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Waddington, Andrew John. "Investigating the impact of brand reputation on brand architecture strategies : a study on a South African automotive company." Thesis, Rhodes University, 2012. http://hdl.handle.net/10962/d1002796.

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The brand architecture of an organisation has become increasingly important to global management and marketing professionals, as it deals with structures and designs of brands which are constantly influenced by a changing environment. The market realities and changes brands face continuously impact the reputation of the brand, which is critical to sustain competitive advantage. The primary purpose of the study was to investigate the impact brand reputation has on brand architecture strategies, and an automotive company was chosen as the focus of the research. This research aims to help manager

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Hawkins, Rebecca. "The planning and management of tourism in Europe : case studies of planning, management and control in the coastal zone." Thesis, Bournemouth University, 1992. http://eprints.bournemouth.ac.uk/400/.

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This study is an investigation of aspects of tourism planning and management in Europe. In particular it is an examination within three distinct and complementary case study areas in the European coastal zone, of factors that may contribute to tourist area success. The historical development and the current problems of the tourism industry at international and national levels are discussed and the framework of European Community and national government approaches to tourism planning are analysed. Based on studies of the planning and management framework and extensive field work undertaken in W

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李安敏 and On-man Andrew Lee. "Some thoughts on the applications of management science in sales and marketing activities on the professional products." Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 1996. http://hub.hku.hk/bib/B31267397.

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Wang, Li, and Xin Xiong. "How to obtain Marketing Advantage for Corporation? : A case study of SuperMap Europe." Thesis, University of Gävle, Department of Business Administration and Economics, 2009. http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-4523.

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<p>This master’s thesis was carried out at SuperMap.SuparMap is a Chinese company supplying the Geographic Information System (GIS)software and service. It is leading the way in GIS research. The product of SuperMapis called SuperMap GIS applied by lots of government agencies, schools, andorganizations. SuperMap actively gets involved in the market of Japan, Korea,Singapore, Vietnam, India, Kazakhstan, and South Africa. However, in 2008, it hasentered the Sweden market and tries to involve in the whole European market.In European market, the GIS technology is relatively mature and the most mar

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Chmielewski, Matthew D. "Successful Corporate Art Collections: Two Case Studies." University of Akron / OhioLINK, 2010. http://rave.ohiolink.edu/etdc/view?acc_num=akron1270923865.

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Dietrich, Katrina. "How to implant an intended Destination Image into the tourists mind : The case of Östersund, Sweden." Thesis, Mittuniversitetet, Institutionen för samhällsvetenskap, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:miun:diva-13147.

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The purpose of this paper is to explain the way destination marketing works and whatneeds to be done to implant a destination image into the tourists mind. The marketingclaims that the occurrence of recognition and recall makes an image become activelyrecognized in the mind of customers. To visualize this case, the Swedish city Östersund, isexamined to show how the responsible tourist information office succeeded with theimplementation of their image into the tourists mind. To clarify this, a comparison is madefrom questionnaires hold in the summer and winter 2010 as well as an qualitative int

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Zortea, Elisabeth, and n/a. "Refining an entrepreneurial orientation and its impact on driving markets behaviours." University of Otago. Department of Marketing, 2006. http://adt.otago.ac.nz./public/adt-NZDU20061108.145532.

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Firms adopting an entrepreneurial orientation (EO) can be described as firms that take risks, are proactive in pursuing opportunities, compete aggressively with their industry rivals, launch products that change market boundaries and market behaviour, and grant employees autonomy to facilitate the generation of such radical innovation. Although an EO has been widely investigated in entrepreneurship research, only a few attempts have been undertaken to refine and broaden the EO construct since its development in the early 1980s. The two characteristics competitive aggressiveness and autonomy ha

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Книги з теми "Marketing Management Case studies"

Qian, Ke Tong. Case studies in marketing management. Hong Kong: Wen Hua, 1995.

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Shukla, Arvind V. Case studies in marketing management. New Delhi, India: Sarup & Sons, 2004.

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J, Parsons Leonard, and Jeannet Jean-Pierre, eds. Cases in marketing management. New York: Wiley, 1992.

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Cases in marketing management. 2nd ed. Wokingham, England: Addison-Wesley, 1995.

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Clow, Kenneth E. Cases in marketing management. Thousand Oaks, Calif: SAGE, 2012.

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Moutinho, Luiz. Cases in marketing management. Wokingham, England: Addison-Wesley, 1989.

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Cravens, David W. Strategic marketing management cases. 4th ed. Homewood, IL: Irwin, 1993.

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Worldwide casebook in marketing management. New Jersey: World Scientific, 2015.

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Kamran, Kashani, and Turpin Dominique, eds. Marketing management: An international perspective. New York: Palgrave, 2001.

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Bingham, Frank G. Business marketing management. Cincinnati, Ohio: South-Western College, 1995.

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Частини книг з теми "Marketing Management Case studies"

Demirçiftci, Tevfik. "Global hotel revenue management challenges." In International Case Studies in Tourism Marketing, 152–58. London: Routledge, 2022. http://dx.doi.org/10.4324/9781003182856-17.

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Homburg, Christian, Jan Thido Karlshaus, and Annette Zeipel. "Marketing in the German Mittelstand — Findings from Case Studies." In Contributions to Management Science, 135–57. Heidelberg: Physica-Verlag HD, 1999. http://dx.doi.org/10.1007/978-3-642-58674-3_7.

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Vigolo, Vania. "Understanding Marketing Approaches to Older Tourists: A Selection of Case Studies." In Tourism, Hospitality & Event Management, 127–55. Cham: Springer International Publishing, 2017. http://dx.doi.org/10.1007/978-3-319-47735-0_6.

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Fortezza, Fulvio, Andrea Dusi, and Tonino Pencarelli. "How Marketing Works in the Experience Economy: The Case of the Experience Gift Box Providers." In International Series in Advanced Management Studies, 111–23. Cham: Springer International Publishing, 2018. http://dx.doi.org/10.1007/978-3-319-77550-0_6.

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Kamran, Hyder, Mudassar Mahmood, and Sherine Badawi. "Exploring a Broadband Marketing Strategy to Build Customers’ Relationship Management: Buzz Marketing Perspective. A Case Study of Virgin Broadband in Stafford-Shire University." In Studies in Computational Intelligence, 415–25. Cham: Springer International Publishing, 2021. http://dx.doi.org/10.1007/978-3-030-73057-4_31.

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Mier-Terán Franco, Juan José, and Pedro Pablo Marín-Dueñas. "Equality and Gender-Based Violence in the University: A Practical Case of Social Marketing to Implement in the Framework of Non-Profit Marketing Studies." In Management for Professionals, 205–22. Cham: Springer International Publishing, 2018. http://dx.doi.org/10.1007/978-3-030-04843-3_18.

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Papoulias, Evangelos, and Theoklis-Petros Zounis. "Cultural Heritage Management and Strategic Planning: The New Museum of the Acropolis and the Prehistoric Settlement of Akrotiri, Santorini, Greece." In Strategic Innovative Marketing and Tourism, 29–36. Cham: Springer Nature Switzerland, 2024. http://dx.doi.org/10.1007/978-3-031-51038-0_4.

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AbstractThe very existence and development of cultural heritage requires management. There isn’t any heritage site that can exist in isolation from outside influences. Strategic management is that set of managerial decisions and actions that determines the continuing and future performance of an organization (Papoulias and Zounis in Strategic Innovative Marketing and Tourism, 8th International Conference on Strategic Innovative Marketing and Tourism (ICSIMAT 2019). Springer Proceedings in Business and Economics, pp. 889–898, 2020). Strategic planning determines the optimal future of an organization, and the changes required to achieve that (Papoulias and Zounis in Strategic Innovative Marketing and Tourism, 8th International Conference on Strategic Innovative Marketing and Tourism (ICSIMAT 2019). Springer Proceedings in Business and Economics, pp. 889–898, 2020). This paper presents the applications of strategic planning and targeting in the new Museum of Acropolis and the Prehistoric Settlement of Akrotiri in Santorini, Greece, that are two case studies of opposite examples. The first one, is about the strategic planning of construction of the new museum of the Acropolis. The other one is the utter lack of strategic planning of management in the very important prehistoric settlement of Akrotiri in Santorini. The paper presents two cases (useful for art managers) that connect cultural heritage with strategic planning.

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Kitchen, Philip J., and Marwa E. Tourky. "Case Studies." In Integrated Marketing Communications, 233–351. Cham: Springer International Publishing, 2022. http://dx.doi.org/10.1007/978-3-030-76416-6_12.

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Lali, Khalid, Abdellatif Chakor, and Yousef Farhaoui. "Marketing Information System: An Effective Tool for Participatory Management of Scarce Resources of Organizations. Case of SMEs in the City of Errachidia." In Studies in Big Data, 391–403. Cham: Springer International Publishing, 2019. http://dx.doi.org/10.1007/978-3-030-12048-1_41.

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Borde, Dr Archana. "The Rise of Influencer Marketing in India: Nykaa’s Beauty Influencer Strategy." In Indian Management Case Studies. San International Scientific Publications, 2024. http://dx.doi.org/10.59646/imcsc3/192.

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Understanding influencer marketing involves gaining a comprehensive insight into how leveraging influencers to promote products works, with a focus on its significance in the beauty industry. Well-crafted influencer marketing strategies, as demonstrated by Nykaa, can directly impact and boost sales by effectively reaching and persuading targeted audiences. To increase consumer engagement, it’s essential to discover methods for targeted influencer collaborations that resonate with specific audience segments. Nykaa’s approach shows how influencer marketing plays a crucial role in raising brand awareness and expanding reach by tapping into the influencer’s follower base.

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Тези доповідей конференцій з теми "Marketing Management Case studies"

Prasarnkarn, Hiran. "Marketing Strategies of Private Islamic Schools Case Studies: Provinces in the Andaman." In 2nd International Conference on Business, Management and Economics. acavent, 2019. http://dx.doi.org/10.33422/2nd.icbmeconf.2019.06.1016.

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Peng, Linqi. "Impact of Tik Tok on Digital Marketing Based on Case Studies and SWOT Analysis." In IC4E 2021: 2021 12th International Conference on E-Education, E-Business, E-Management, and E-Learning. New York, NY, USA: ACM, 2021. http://dx.doi.org/10.1145/3450148.3450188.

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Park, YoungWon, and Paul Hong. "Integration and dispersion of innovation and marketing capabilities: Case studies of Japanese global firms in Korea." In 2015 Portland International Conference on Management of Engineering and Technology (PICMET). IEEE, 2015. http://dx.doi.org/10.1109/picmet.2015.7273219.

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WANG, YUAN, CHU HUANG, and BING-XUE HAN. "ANCHOR OPINION LEADER TRAITS, USER ENGAGEMENT AND BUYING BEHAVIOR—AN EMPIRICAL CASE IN A NEW SCENARIO." In 2021 International Conference on Management, Economics, Business and Information Technology. Destech Publications, Inc., 2021. http://dx.doi.org/10.12783/dtem/mebit2021/35641.

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In the emerging marketing scenario of e-commerce live broadcast, there are few studies on anchor-user interactions. By using all the data of the salesmen who introduces the merchandise to the audience through the camera on Taobao website in China in February 2021, a model with user engagement as a mediating variable was constructed to investigate the relationship between anchor opinion leader traits and user purchase behavior. The results show that anchor opinion leader traits positively influence users' purchasing behavior. User engagement plays a fully mediating role in this mechanism. The f

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Puttawong, Duangporn, and Anusorn Kunanusorn. "How Environmental Performance Influences SMEs’ Competitive Performance: A Case of Food Production Industry." In International Conference Innovative Business Management & Global Entrepreneurship. LUMEN Publishing, 2020. http://dx.doi.org/10.18662/lumproc/ibmage2020/26.

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This research studies the effects of environmental performance, green corporate image, and corporate competitive performance on the food production industry in the Bangkok Metropolitan area. Using a multistage sampling method, 400 questionnaires were distributed by mail to SMEs in the food production industry with a response rate of 94.5 percent. Data was analyzed by structural equation modeling using the AMOS program to evaluate the significance of relationships between environmental performance, green corporate image, and corporate competitive performance. Environmental performance, an antec

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Mrvica Mađarac, Sandra, Zvonimir Filipović, and Marko Eljuga. "E-COMMERCE IN TRADE COMPANIES DURING THE CONDITIONS OF A PANDEMIC CRISIS: CASE STUDIES." In EU 2021 – The future of the EU in and after the pandemic. Faculty of Law, Josip Juraj Strossmayer University of Osijek, 2021. http://dx.doi.org/10.25234/eclic/18349.

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E-commerce in trade companies during the course of the pandemic crisis has become more than a technology; it includes a whole range of activities such as business processes, business organization, communication, customer relationship management, the E-sales orientation and business progress through the Information and Communication technologies. The consequences of the pandemic COVID-19 are reflected on the various spheres of social life, including the businesses of the companies. New strategies and techniques in business have positively contributed to the survival of trading companies on the

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de Andreis, Federico, Davide Marchisio, and Federico Sottoriva. "The Rise of Storytelling as a Marketing Strategy for “Made in Italy” Products." In Eighth International Scientific-Business Conference LIMEN Leadership, Innovation, Management and Economics: Integrated Politics of Research. Association of Economists and Managers of the Balkans, Belgrade, Serbia, 2022. http://dx.doi.org/10.31410/limen.2022.297.

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Storytelling is the process of using fact and narrative to communicate something to the audience. The first approach to storytelling takes place as children, with the dual purpose of imagining a space-time different from reality, and secondly that of establishing contact with one’s parents, who are required to commit themselves daily, to transmit values and teachings. Popular myths and legends perform four functions that allow human beings to understand themselves, others, the mysteries of life and the universe that surrounds them (Atkinson, 2002). These functions are: − the psychological fu

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Torres Zapata, José Fernando. "Análisis crítico al discurso de mercadeo urbano producido por Invest In Bogota entre 2006-2020: caso Bogotá Smart City." In Seminario Internacional de Investigación en Urbanismo. Bogotá: Universidad Piloto de Colombia, 2022. http://dx.doi.org/10.5821/siiu.10082.

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Through the present critical discourse analysis of Bogota´s main marketing activities scripted by Invest In Bogota - city´s marketing agency which promotes the city since 2006, the author shows how the idea of an “smart city” is being inspired by hegemonic global neoliberalism. The purpose of this marketing is to promote the city internationally as a friendly place to make business and reassure international investors that Bogota is a cosmopolitan and creative city where human resource is available, competent and speak the business language (English). The latter is relevant for current urbanis

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Vartiak, Lukas, Katarina Rentkova, Miriam Garbarova, and Iveta Kremenova. "SUSTAINABLE MARKETING TEACHING BASED ON CASE STUDIES." In 16th International Conference on Education and New Learning Technologies. IATED, 2024. http://dx.doi.org/10.21125/edulearn.2024.2639.

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Faganel, Armand, and Aleksander Janeš. "Marketing Strategy in Metal Industry: Case Study." In Management International Conference. University of Primorska Press, 2019. http://dx.doi.org/10.26493/978-961-6832-68-7.1.

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Garwood, Anna. Network for Biodigesters in Latin America and the Caribbean: Case Studies and Future Recommendations. Inter-American Development Bank, December 2010. http://dx.doi.org/10.18235/0008830.

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As a result of renewed regional interest in biogas technology, the Network for Biodigesters in Latin America and the Caribbean (RedBioLAC) was formed to increase dialogue concerning: a) Promotion and management of biogas projects; and b) Innovations in the field. The network has exemplified the productivity of having a forum of opportunities to tackle and share valuable innovations in materials, marketing, and approach to a project's management and finances. Currently, RedBioLAC is building momentum by beginning development of a web-based project information sharing and management platform. Th

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Boyens, Jon M., Celia Paulsen, Nadya Bartol, Kris Winkler, and James Gimbi. Case Studies in Cyber Supply Chain Risk Management: Mayo Clinic. Gaithersburg, MD: National Institute of Standards and Technology, February 2020. http://dx.doi.org/10.6028/nist.cswp.02042020-5.

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Boyens, Jon M., Celia Paulsen, Nadya Bartol, Kris Winkler, and James Gimbi. Case Studies in Cyber Supply Chain Risk Management: Seagate Technology. Gaithersburg, MD: National Institute of Standards and Technology, February 2020. http://dx.doi.org/10.6028/nist.cswp.02042020-7.

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Sriraj, P. S. Mobility Case Studies: Where Integrated Corridor Management Has Worked and Why. Tampa, FL: University of South Florida, May 2017. http://dx.doi.org/10.5038/cutr-nctr-rr-2017-01.

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Boyens, Jon M., Celia Paulsen, Nadya Bartol, Kris Winkler, and James Gimbi. Case Studies in Cyber Supply Chain Risk Management: Anonymous Consumer Electronics Company. Gaithersburg, MD: National Institute of Standards and Technology, February 2020. http://dx.doi.org/10.6028/nist.cswp.02042020-2.

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Boyens, Jon M., Celia Paulsen, Nadya Bartol, Kris Winkler, and James Gimbi. Case Studies in Cyber Supply Chain Risk Management: Anonymous Consumer Goods Company. Gaithersburg, MD: National Institute of Standards and Technology, February 2020. http://dx.doi.org/10.6028/nist.cswp.02042020-3.

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Boyens, Jon M., Celia Paulsen, Nadya Bartol, Kris Winkler, and James Gimbi. Case Studies in Cyber Supply Chain Risk Management: Anonymous Renewable Energy Company. Gaithersburg, MD: National Institute of Standards and Technology, February 2020. http://dx.doi.org/10.6028/nist.cswp.02042020-4.

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Boyens, Jon M., Celia Paulsen, Nadya Bartol, Kris Winkler, and James Gimbi. Case Studies in Cyber Supply Chain Risk Management: Palo Alto Networks, Inc. Gaithersburg, MD: National Institute of Standards and Technology, February 2020. http://dx.doi.org/10.6028/nist.cswp.02042020-6.

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