Готові списки джерел за темами / Marketing of Health Science

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Добірка наукової літератури з теми "Marketing of Health Science"

Автор: Grafiati
Опубліковано: 4 червня 2021
Оновлено: 8 лютого 2022

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Статті в журналах з теми "Marketing of Health Science"

1

MARQUART, LEN, KATHY WIEMER, and BRENDA JACOB. "Solid Science and Effective Marketing for Health Claims." Nutrition Today 36, no. 3 (May 2001): 107–11. http://dx.doi.org/10.1097/00017285-200105000-00002.

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Booth, D. A. "Health‐responsible Food Marketing." British Food Journal 91, no. 6 (June 1989): 7–14. http://dx.doi.org/10.1108/eum0000000002301.

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3

RISSEL, C. "Marketing public health." Tobacco Control 8, no. 4 (December 1, 1999): 442. http://dx.doi.org/10.1136/tc.8.4.442.

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4

Rijkers, Ger T., Willem M. de Vos, Robert-Jan Brummer, Lorenzo Morelli, Gerard Corthier, and Philippe Marteau. "Health benefits and health claims of probiotics: bridging science and marketing." British Journal of Nutrition 106, no. 9 (August 24, 2011): 1291–96. http://dx.doi.org/10.1017/s000711451100287x.

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Health claims for probiotics are evaluated by the Panel on Dietetic Products, Nutrition and Allergies of the European Food Safety Authority. Despite a substantial amount of basic and clinical research on the beneficial effects of probiotics, all of the evaluated claim applications thus far have received a negative opinion. With the restrictions on the use of clinical endpoints, validated biomarkers for gut health and immune health in relation to reduction in disease risk are needed. Clear-cut criteria for design as well as evaluation of future studies are needed. An open dialogue between basic and clinical scientists, regulatory authorities, food and nutrition industry, and consumers could bridge the gap between science and marketing of probiotics.
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Ailawadi, Kusum, Tat Chan, Puneet Manchanda, and K. Sudhir. "Introduction to the Special Issue on Marketing Science and Health." Marketing Science 39, no. 3 (May 2020): 459–64. http://dx.doi.org/10.1287/mksc.2020.1230.

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This editorial introduces the special issue on marketing science and health. We begin by describing the healthcare ecosystem and its many distinguishing features relative to other markets. With its large share of U.S. and world gross domestic product; rapid changes on the demand, supply, and regulatory sides; and a complex ecosystem with many types of participants, healthcare markets provide a rich canvas of novel research opportunities for marketing scholars. We then describe the special issue process and the papers published in the special issue. We summarize key themes that emerge from these papers and conclude with a discussion of future research opportunities in the area.
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Wakeham, Maurice. "Marketing and health libraries." Health Information & Libraries Journal 21, no. 4 (December 9, 2004): 237–44. http://dx.doi.org/10.1111/j.1471-1842.2004.00540.x.

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Williams, Alan. "Science or marketing at WHO? A commentary on ?World Health 2000?" Health Economics 10, no. 2 (2001): 93–100. http://dx.doi.org/10.1002/hec.594.

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McColl-Kennedy, Janet R. "Health care in service science special issue of Australasian Marketing Journal." Australasian Marketing Journal (AMJ) 22, no. 3 (August 2014): 165–67. http://dx.doi.org/10.1016/j.ausmj.2014.08.012.

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Majeski???Felle, Diane. "Marketing for Community Health Nurses." Home Healthcare Nurse: The Journal for the Home Care and Hospice Professional 12, no. 6 (November 1994): 46–49. http://dx.doi.org/10.1097/00004045-199411000-00007.

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Kirk, Terry. "FOOD MARKETING: NUTRITION AND HEALTH CLAIMS." Nutrition & Food Science 88, no. 4 (April 1988): 8–9. http://dx.doi.org/10.1108/eb059187.

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Дисертації з теми "Marketing of Health Science"

1

Soo, Jackie. "Point-of-Purchase Food Marketing and Policy Solutions." Thesis, Harvard University, 2016. http://nrs.harvard.edu/urn-3:HUL.InstRepos:27201724.

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Background: Food marketing has been implicated as a driver of obesity. However, few studies have examined point-of-purchase marketing in supermarkets and restaurants, or marketing in lower-income countries. Furthermore, policy solutions to counteract marketing and provide consumers with objective nutritional information require evidence of efficacy. Paper 1. We documented child-oriented marketing practices, product claims, and health-evoking images on 106 cereals sold in Guatemala City, Guatemala. Linear regression was used to evaluate the association between various marketing strategies and nutritional quality. We found that child-oriented cereals had worse overall nutritional quality and higher sugar content compared to non-child oriented cereals. Cereals with health claims were not significantly healthier than those without claims. Paper 2. Menu items marketed on general and kids’ menu boards and signage were recorded at McDonald’s, Burger King, Wendy’s, and Taco Bell throughout the United States in 2010 and 2013. Linear regression was used to model changes over time in nutritional quality of marketed foods and beverages. On general menu boards, marketed items became healthier, improving in overall nutritional quality and decreasing in calories. This pattern was evident in all chains except Taco Bell, where marketed items increased in calories. On general menu boards and signage, while marketed foods improved in nutritional quality, marketed beverages remained the same or became worse. However, on kids’ menu boards, both foods and beverages became healthier. Paper 3. 1,958 adults completed an online survey. Participants were randomized to one of six labeling groups: No label; Calories per bottle; Traffic light; Warning label; Calories+Warning; Traffic Light+Warning. Differences in purchase intentions and perceptions for SSBs across groups were assessed with ANCOVAs. Single health warning labels on SSBs appeared as effective as single traffic lights or combined calories plus warning labels. Warning labels were most effective when combined with traffic light labels in conveying health-related risks associated with SSB overconsumption. Conclusions: Although marketed products in fast food restaurants in the United States appear to be showing modest improvements in nutritional quality, the increase in child-oriented marketing on nutritionally-poor items in other countries is concerning. Continued research on nutrition-minded policy solutions is essential.
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Lau, Hew Mun. "Disease marketing and patient coping : a research study." Thesis, Massachusetts Institute of Technology, 2012. http://hdl.handle.net/1721.1/78159.

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Анотація:
Thesis (S.M.)--Harvard-MIT Program in Health Sciences and Technology, 2012.
Cataloged from PDF version of thesis.
Includes bibliographical references (p. 80-87).
BACKGROUND: There is a high prevalence of disease marketing actions in the United States that are targeted towards patients with chronic illness. However, no study has assessed the direct effects of these marketing actions on patient coping attitudes and behaviors. OBJECTIVES: This study aims to investigate whether the mere presence of disease marketing impacts patient coping and if so, how do they affect patients' coping attitudes and behaviors. METHODS: We conducted a controlled experiment using online questionnaires to assess the disease perceptions, coping decisions and disease disclosure behaviors of 108 subjects. The subjects were divided into two groups where the experimental group (N = 55) was shown marketing actions associated with a fictitious disease called Karlsen's Disease while the control group (N = 53) was not shown any marketing actions. The subjects were then asked a series of questions related to health-related coping behaviors and non-health related social behaviors. T-tests and chi-square analyses were used to analyze the behavioral differences between the experimental (high-marketing) and control (no-marketing) groups. RESULTS: Subjects in the high-marketing group were overall significantly more willing to draft a will than subjects in the no-marketing group (t(106) = 2.64, p = 0.01); High-marketing group subjects were overall significantly more likely to wear a medical ID bracelet than no-marketing group subjects (c²(1, N = 108) = 3.71, p = 0.05); Among subjects who were willing to request a menu accommodation at a dinner party, those who were in the high-marketing group were significantly more likely to disclose their disease to the party host (c²(1, N = 90) = 4.65, p = 0.03); Subjects in the high-marketing group were also significantly more likely to anticipate greater understanding from the party host towards their menu accommodation request. When controlled for gender, women in the high-marketing group were more likely to join a patient support group (t(61) = 1.75, p = 0.09), and less likely to ask family and friends to shave their heads in show of solidarity (t(18) = -1.97, p = 0.07) than women in the no-marketing group; Men in the high-marketing group were more likely than men in the no-marketing group to disclose their health condition to the dinner party host (c²(1, N = 47) = 3.61, p = 0.06). Finally, among subjects with at least a 4-year college degree, those in the high-marketing group were more willing than those in the no-marketing group to wear a face mask to protect themselves from airborne pathogens in crowded public places (t(61) = 1.79, p = 0.08). CONCLUSIONS: Based on our results, the presence of disease marketing is anticipated to have a general positive impact on patient coping attitudes and behaviors. Chronically ill patients exposed to disease marketing actions are expected to anticipate less stigma from others, have increased willingness to disclose their illness and adopt health seeking behaviors. Disease marketing is also expected to have differential impact on patients based on their gender and level of education. Follow-up studies using real patients with chronic illness should be carried out to confirm the findings from this study.
by Hew Mun Lau.
S.M.
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3

Perkins, Renee. "The Influence of Marketing Strategies on Employee Perception of a Small Rural Kentucky Hospital." TopSCHOLAR®, 1992. https://digitalcommons.wku.edu/theses/2716.

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A well-known fact relating to health care in the 1990s is the delimma being faced by small rural hospitals across the United States. They are now at a crossroads between survival and closure. This thesis addresses the influence that effective marketing strategies can have on the outcome of rural hospitals if such strategies are targeted to the right populations Although the patients, the community, and the physicians are important target groups, this thesis addresses the impact marketing can have on the employee population and how that population can, in turn, affect community perception. This is the first study to be done at Caverna Memorial Hospital to indicate employee perception as a result of marketing, and careful research of available literature shows that it may well be one of the first done in a rural hospital in Kentucky on this particular relationship An important premise to this study is the fact that employees need to know that their success as an employee is dependent upon the hospital and, just as important, the hospitals survival can be dependent upon the employees' influence on potential customers. The study concentrated on outpatient services and took place in a 30-bed hospital located in south central Kentucky. This hospital has economic problems and conditions that make it typical of small rural hospitals across the country. The instrument utilized for this study is a pretest and posttest questionnaire presented to the entire employee population before and after a period of time when marketing endeavors were undertaken by the hospital. To test the difference of scores between the pretest and posttest, repeated measures Analysis of Variance was used to compare means of both groups. The principle finding was that employees viewed the hospital and its' outpatient services in a more positive light after marketing endeavors had been undertaken. Since effective marketing endeavors do have the potential of positively influencing employees in a small rural hospital setting, and since hospital employees have the potential of influencing potential customers, hospital administrators may do well to consider budgeting for marketing and directing such marketing tactics to the often forgotten employee population.
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Laurendeau, Hélène. "Les effets d'un programme d'information nutritionnelle sur le contenu du panier de provisions /." Thesis, McGill University, 1991. http://digitool.Library.McGill.CA:80/R/?func=dbin-jump-full&object_id=59925.

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In 1988, an important Quebec chain of supermarkets organized and sponsored a campaign to promote healthy eating habits and regular physical activity. Six comprehensive articles were published weekly in a free flyer. The hypothesis underlying this study is that the program changes the buying habits of customers, as reflected by the content of their grocery carts. Data were collected at four points in time in one supermarket. Four independent samples of customers (N = 465) answered a brief questionnaire and the descriptive sales slip was used to analyze the food items in their shopping carts. The major dependent variables were the portions of various food groups, and fiber and lipid densities per dollar. Results show that, over time, customers lowered the lipid content and increased the fiber content of their purchases. This suggests that the food industry can play an effective role in improving the well-being of their clients.
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5

Nelson, Kristin. "Orthodontic Marketing Through Social Media Networks: The Patient and Practitioners' Perspective." VCU Scholars Compass, 2014. http://scholarscompass.vcu.edu/etd/3335.

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Objective: The aim of this study was to (1) assess the orthodontic patient and practitioner use and preferences of social media, and (2) to investigate the potential benefit of social media in marketing and communication strategies in orthodontic practices. Material and Methods: A survey was distributed to all participants, which included orthodontists from the American Association of Orthodontists (AAO) and patients/parents from the VCU Orthodontic Clinic and Private Practices throughout the United States. The participants were asked to answer questions related to their use of social media as well as their perceptions of usage of social media in the orthodontic practice. Results: 76% of orthodontists, 71% of the VCU Practice participants and 89% of the Private Practice participants used social media, with the highest preference for Facebook among all of the participants. Orthodontist’s posed information more often in the morning and afternoon (40% and 56%, respectively) and patients used social media mainly in the evening (76%). The most commonly used marketing strategies in the orthodontic practice were social media and a practice website (76% and 59%, respectively). Social media and practice websites were positively related to new patient starts (P=0.0376, P=0.0035, respectively). Newspapers were negatively related to new patient starts (P=0.0003). Conclusions: Social media use was more common in females and younger adults and facebook was the most commonly used social media site among all of the participants. Orthodontists posted information on social media websites mainly in the morning and afternoon, while patients spend more time on social media sites in the evening. Newspaper advertisements were negatively related to new patient starts. Facebook and Twitter were positively related to new patient starts when used as a marketing and communication tool in the orthodontic practice.
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Van, Sickle John David. "The rise of asthma and allergy in South India: How representations of illness influence medical practice and the marketing of medicine." Diss., The University of Arizona, 2004. http://hdl.handle.net/10150/290053.

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Asthma has become one of the most commonly talked about and politically charged health topics in India. Yet, less than a decade ago, international studies reported that rates of the disease in the country were among the lowest in the world. This dissertation examines how asthma rapidly became a preeminent health concern in Tamil Nadu. I document and critically examine factors that have led to the phenomenon of asthma, from the multiple perspectives of its sufferers, the practitioners who diagnose and treat the disease, and the pharmaceutical companies that develop and market products for its management. I examine how popular representations of asthma and allergy--which view the disease as the result of an increasingly toxic environment, a more susceptible population, and new, modern ways of life--have influenced the social meaning and medical management of asthma. Using a variety of data, I describe patterns of health care seeking, the therapeutic regimens prescribed for asthma, and the important role played by factors such as the affordability of medications, and the perceptions of the activity and potential harm of medications, such as steroids. I look at increasing coverage of asthma in the Indian print media, and the efforts of the private health care industry and Indian environmental organizations, to draw further attention to the disease. Through detailed clinical observations and interviews with a wide range of allopathic and traditional Indian medical practitioners, I outline the variety of professional understandings and therapeutic approaches toward asthma, describe important differences in the interpretations of its symptoms, and examine the medical and social factors contributing to misdiagnoses, underdiagnosis, and undertreatment. In addition to medical knowledge about asthma, practice patterns are determined by a variety of practical logics, including economic competition in the pluralistic marketplace, the social relations of disease labels, and the pressures to forge a stable relationship between practitioner and patient. Finally, I describe the variety of techniques through which some of the leading drug companies in India have actively promoted asthma and allergy, and provide an ethnographic account of the introduction of new asthma drugs--the leukotriene receptor antagonists--to the Indian market.
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Johnson, Jeffrey A. (Jeffrey Allen) 1964. "A comparison of satisfaction with pharmacy services between mail and traditional pharmacy patrons and an evaluation of the relationship with health status." Diss., The University of Arizona, 1996. http://hdl.handle.net/10150/290607.

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The aims of this research were to determine the level of satisfaction with pharmacy services among enrollees of a managed care organization, compare the level of satisfaction between mail pharmacy and traditional pharmacy patrons, and evaluate the relationship between satisfaction with pharmacy services and health status. Data was collected via telephone interviews with 1,362 enrollees of the managed care organization. The overall response rate was 65%. Satisfaction was measured using previously developed items for traditional pharmacy services, and newly developed, parallel items for mail pharmacy services. Scores were calculated for hypothesized multi-item dimensions of satisfaction. Health status was measured using the physical and mental health composite scores of the SF-12 Health Survey. Satisfaction with pharmacy services was compared between patron groups using ANOVA and ANCOVA models. Confirmatory factor analysis and structural equation modeling (SEM) were used to evaluate the dimensional structure of satisfaction with pharmacy services and the relationship between satisfaction with pharmacy services and health status. The results indicated that mail pharmacy patrons were more satisfied than traditional pharmacy patrons with their pharmacy services in general, and specifically with the financial aspects and technical quality of those services. When the comparisons were adjusted for general satisfaction with medical care and mental health status, mail pharmacy patrons still had greater levels of general satisfaction with pharmacy services. However, when these covariates were included in the comparison of satisfaction with financial aspects and technical quality of pharmacy services, dimension scores between the two patron groups were not significantly different. Internal consistency reliability coefficients for the multi-item dimensions of satisfaction were in the range of 0.53 to 0.77, with the exception of the Written Information dimension for mail pharmacy service, where the alpha coefficient was 0.37. A positive correlation between the dimension scores for general satisfaction with pharmacy services and general satisfaction with medical care lends support to the construct validity of the measurements. Additionally, it was concluded that, as expected, general satisfaction with pharmacy services was positively correlated with mental health status, but there was no significant relationship between physical health and satisfaction with pharmacy services.
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Lesser, Warren P. "Physician decision criteria regarding omega-3 dietary supplements." Thesis, Walden University, 2014. http://pqdtopen.proquest.com/#viewpdf?dispub=3611495.

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American Heart Association officials and other expert cardiologists recommend omega-3 (n-3) dietary supplementation for the secondary prevention of cardiovascular disease, a prevalent health problem in the United States. Physicians' lack of understanding of possible n-3 preventive health benefits results in underprescribing n-3 dietary supplements and lower n-3 dietary supplement product sales. N-3 dietary supplement marketers do not understand physician n-3 prescribing decision criteria enough to optimize high-impact communication to physicians to increase n-3 dietary supplement product use. The purpose of this phenomenological research study was to improve n-3 marketers' understanding of how physicians reach decisions to prescribe or recommend products including n-3 dietary supplements. Argyris' ladder of inference theory provided the study framework to facilitate understanding physicians' decision criteria. Rich data collected and analyzed from 20 primary care physician interviews in Kentucky, Indiana, and Tennessee revealed physicians use similar decision criteria for drugs and n-3s. Three essential influencers of physician decisions included clinical evidence, personal experience, and cost. Other influencers were opinions of peers, pharmaceutical representatives, samples, direct-to-consumer advertising, and knowledge of dietary supplements. Study outcomes may inform pharmaceutical marketers regarding presentation of clinical evidence, cost emphasis, and pharmaceutical representative skills and may facilitate competitive advantage for n-3 marketers. The social benefit of this study is improved physician understanding of n-3s may result in more accurate and appropriate prescribing to augment positive health outcomes.

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Auxier, William R. "The relationship of servant leadership attributes to sales performance of salespersons in the healthcare industry in 2011." Thesis, Andrews University, 2013. http://pqdtopen.proquest.com/#viewpdf?dispub=3563464.

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Problem: Servant leadership scholars have claimed that servant-led business organizations are more financially viable, but these claims are based on anecdotal evidence. This quantitative study examines the relationship of servant leadership to revenue generation in business organizations by analyzing the predictability of servant leadership attributes on sales performance. This was accomplished by studying salespersons in the healthcare industry.

Method: One hundred ninety-four study participants completed questionnaires providing quantitative measurements of the seven factors of servant leadership: (a) developing and empowering others, (b) humility, (c) authentic leadership, (d) open participatory leadership, (e) inspiring leadership, (f) visionary leadership, and (g) courageous leadership, utilizing the Servant Leadership Profile—Revised (SLPR). Sales performance was measured by sales ranking within each respective salesperson's company, and broken down into three categories; (a) Top 20%, (b) 21%–40% and (c) 41% and below.

Results: Discriminant function analysis generated two discriminant functions that were significant. The first discriminant function was labeled Voice and had the strongest relationship with the following factors of servant leadership: developing and empowering others, authentic leadership, and visionary leadership. The first discriminant function was a good predictor of sales performance. The second discriminant function was labeled Human Resource Management and had the strongest relationship with the following factors of servant leadership: open participatory leadership, courageous leadership, and inspiring leadership. The second discriminant function predicted membership in the 21%–40% sales-ranking group, mediocre sales performance. One factor of servant leadership, humility, was eliminated as a predictor of sales performance.

Conclusions: Developing and empowering others, authentic leadership, and visionary leadership are good predictors of sales performance. Open participatory leadership, courageous leadership, and inspiring leadership predict mediocre sales performance. Humility was eliminated as a predictor of sales performance. Business leaders with high mean scores for developing and empowering others, authentic leadership, and visionary leadership are likely to have a positive impact on the financial viability of a business organization.

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Anderson, Kathryn J. "Tobacco use and cessation| What matters to southeast Alaska native young adults?" Thesis, University of Alaska Fairbanks, 2014. http://pqdtopen.proquest.com/#viewpdf?dispub=3610757.

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Background: The smoking rate among young Alaska Native adults (ages 19-29) in Southeast Alaska is 70% as compared to the statewide adult smoking rate of 21%, the Alaska Native adult rate of 41%, and the overall young adult rate of 32%. Southeast Alaska Regional Health Consortium (SEARHC), the non-profit tribal health consortium serving Southeast Alaska, commissioned this research to inform development of a young adult-specific, social marketing-based smoking cessation intervention.

Methods: Using purposive sampling, 23 individuals were recruited for five focus groups and four individual interviews in Juneau, Alaska. Following a social marketing framework, the research assessed participant beliefs about the benefits and negative impacts of smoking, barriers to quitting, and preferred quit support methods, as well as participant reactions to particular anti-smoking advertisements and quit support methods.

Results: Almost all participants reported an interest in quitting smoking. Stress relief, boredom relief, relaxation, and oral satisfaction were the main benefits of smoking. Downsides to smoking included negative short-term health impacts, negative impacts on children in the extended family, and negative cosmetic impacts. Barriers to quitting included loss of listed benefits, addiction and habit, fatalism, and the high prevalence of smoking among family and friends. The preferred method of quitting was cold turkey (unassisted quitting), with very few participants reporting use of counseling or pharmacotherapy. Participants preferred high emotional level anti-smoking advertisements with either strongly negative emotional valence (e.g., fear and disgust) or strongly positive emotional valence (e.g., joy, happiness). Reaction to quit support methods was most favorable to texting support and a smart phone app, and most negative toward a smart phone video game. Reaction to counseling was strongly supportive among those who had tried it and largely but not totally negative among those who had not.

Conclusion: Young Alaska Native adults in Juneau who smoke are interested in quitting but prefer cold turkey to counseling and pharmacotherapy. They are more concerned about short-term than long-term health impacts, and they are sensitive to the impact of smoking on their appearance and on children in their extended family. Findings formed a foundation for a proposed social-marketing based intervention.

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Книги з теми "Marketing of Health Science"

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Dressler, Matthias. Mitgliedergewinnung im Public Health-Care: Einsteigerpaket und Bewerberportal für studentische Zielgruppen. Wiesbaden: Deutscher Universitäts-Verlag / GWV Fachverlage GmbH, Wiesbaden, 2007.

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2

Wisconsin. Department of Public Instruction. Common core state standards for literacy in all subjects: Agriculture, art, business and information technology, dance, English language arts, entrepreneurship, environmental education, family and consumer science, health science occupations, marketing, mathematics, music, personal financial literacy, physical and health education, science, social studies, technology and engineering education, theater, world languages and all other subjects. Madison, Wis: Wisconsin Dept. of Public Instruction, 2012.

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3

W, Hargarten Stephen, ed. Reducing firearm injury and death: A public health sourcebook on guns. New Brunswick, N.J: Rutgers University Press, 1997.

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4

United States. Congress. Senate. Committee on Commerce, Science, and Transportation. Subcommittee on Manufacturing and Competitiveness. The health of furniture manufacturing in West Michigan: Hearing before the Subcommittee on Manufacturing and Competitiveness of the Committee on Commerce, Science, and Transportation, United States Senate, One Hundred Fifth Congress, first session, August 6, 1997. Washington: U.S. G.P.O., 1999.

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United States. Congress. Senate. Committee on Commerce, Science, and Transportation. Subcommittee on Manufacturing and Competitiveness. The health of furniture manufacturing in West Michigan: Hearing before the Subcommittee on Manufacturing and Competitiveness of the Committee on Commerce, Science, and Transportation, United States Senate, One Hundred Fifth Congress, first session, August 6, 1997. Washington: U.S. G.P.O., 1999.

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The health of furniture manufacturing in West Michigan: Hearing before the Subcommittee on Manufacturing and Competitiveness of the Committee on Commerce, Science, and Transportation, United States Senate, One Hundred Fifth Congress, first session, August 6, 1997. Washington: U.S. G.P.O., 1999.

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1973-, Wasunna Angela A., ed. Medicine and the market: Equity v. choice. Baltimore: Johns Hopkins University Press, 2006.

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Barbara, Steinhoff, and Blasius Helga, eds. Herbal medicinal products: Scientific and regulatory basis for development, quality assurance and marketing authorisation. Suttgart: Medpharm Scientific Publishers, 2003.

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K, Thomas Richard. Marketing health services. Chicago: Health Administration Press, 2005.

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Marketing health services. Chicago, Illinois: Health Administration Press, 2015.

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Частини книг з теми "Marketing of Health Science"

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Williams, Alvin J., Karen J. Anderson, and John Anderson. "Preventive Health Care: A Marketing Approach." In Developments in Marketing Science: Proceedings of the Academy of Marketing Science, 238. Cham: Springer International Publishing, 2015. http://dx.doi.org/10.1007/978-3-319-16976-7_59.

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Wright, Gillian H. "Understanding the UK Health Care Consumer." In Developments in Marketing Science: Proceedings of the Academy of Marketing Science, 95–99. Cham: Springer International Publishing, 2015. http://dx.doi.org/10.1007/978-3-319-17323-8_24.

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Spratlen, Thaddeus H. "Health Care Services: Consumer Behavior Model Development." In Developments in Marketing Science: Proceedings of the Academy of Marketing Science, 284–88. Cham: Springer International Publishing, 2016. http://dx.doi.org/10.1007/978-3-319-16934-7_68.

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Egea, José Manuel Ortega, María Victoria Román González, and Manuel Recio Menéndez. "E-Health Services Adoption by European General Practitioners." In Developments in Marketing Science: Proceedings of the Academy of Marketing Science, 205–10. Cham: Springer International Publishing, 2014. http://dx.doi.org/10.1007/978-3-319-11845-1_72.

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Lee, Hyun-Joo, and Zee-Sun Yun. "The Role of Health-Related Product Attributes, Health Concerns, and Children’s Age on Attitudes and Intentions Toward Organic Food." In Developments in Marketing Science: Proceedings of the Academy of Marketing Science, 294. Cham: Springer International Publishing, 2014. http://dx.doi.org/10.1007/978-3-319-10951-0_104.

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Sandell, Michaela, and Stefan Lagrosen. "Health and Fitness Marketing - The Role of Relationships and Trust." In Developments in Marketing Science: Proceedings of the Academy of Marketing Science, 62–66. Cham: Springer International Publishing, 2015. http://dx.doi.org/10.1007/978-3-319-18687-0_29.

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Steinberg, Margery, and Benjamin Sackmary. "Marketing in Health Services: A Review of Recent Trends in Obstetrics." In Developments in Marketing Science: Proceedings of the Academy of Marketing Science, 306–16. Cham: Springer International Publishing, 2015. http://dx.doi.org/10.1007/978-3-319-17317-7_27.

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Ferguson, Jeffery M., and Kathleen M. Malone. "Quality Service in Health Clubs: Do Employees Know What Customers Want?" In Developments in Marketing Science: Proceedings of the Academy of Marketing Science, 72–83. Cham: Springer International Publishing, 2015. http://dx.doi.org/10.1007/978-3-319-17317-7_7.

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Sackmary, Benjamin, and E. Marie Wilson. "Perception of Health Care Services Among Black, Hispanic and White Consumers." In Developments in Marketing Science: Proceedings of the Academy of Marketing Science, 69–73. Cham: Springer International Publishing, 2015. http://dx.doi.org/10.1007/978-3-319-17392-4_16.

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Macedo, Isabel Maria, and José Carlos Pinho. "Mission Statements and Performance in Non-Profit Health Care Organisations: An Exploratory Study." In Developments in Marketing Science: Proceedings of the Academy of Marketing Science, 119–24. Cham: Springer International Publishing, 2015. http://dx.doi.org/10.1007/978-3-319-18687-0_52.

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Тези доповідей конференцій з теми "Marketing of Health Science"

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Sulkowski, Lukasz. "HEALTH MARKETING - CONCEPTS, MODELS AND RESEARCH." In 4th International Multidisciplinary Scientific Conference on Social Sciences and Arts SGEM2017. Stef92 Technology, 2017. http://dx.doi.org/10.5593/sgemsocial2017/15/s05.057.

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Chen, Yanling, Rana Muhammad Sohail Jafar, Michael Morley-Bunker, Chang Lin, Lingcheng Chen, Ruyan Wu, and Peifen Zhuang. "On the Marketing Mix of Fujian Tea Tourism." In International Conference on Social Science, Public Health and Education (SSPHE 2017). Paris, France: Atlantis Press, 2017. http://dx.doi.org/10.2991/ssphe-17.2017.22.

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Humairoh and Nur Maulida Elfani. "Is Green Marketing a Basis for Purchase Decisions." In 1st International Conference on Science, Health, Economics, Education and Technology (ICoSHEET 2019). Paris, France: Atlantis Press, 2020. http://dx.doi.org/10.2991/ahsr.k.200723.116.

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Ansell, Margaret, and Ariel Pomputius. "Reimagining Print Materials in a Health Science Context: Creating and Marketing a Wellness Collection." In Charleston Conference. Purdue University Press, 2018. http://dx.doi.org/10.5703/1288284316657.

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Riyadh, Muhammad Ilham. "Analysis of Marketing Channel for Food Commodity in North Sumatra, Indonesia." In 3rd International Conference of Computer, Environment, Agriculture, Social Science, Health Science, Engineering and Technology. SCITEPRESS - Science and Technology Publications, 2018. http://dx.doi.org/10.5220/0010041702760282.

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Umbara, Dona Setia, and Missi Hikmatyar. "Marketing Development in Galunggung Coffee Using E-Commerce System." In 1st International Conference on Science, Health, Economics, Education and Technology (ICoSHEET 2019). Paris, France: Atlantis Press, 2020. http://dx.doi.org/10.2991/ahsr.k.200723.118.

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Sudsawart, Jirawat, Kullaphat Pochanakul, Veena Chantarasompoch, Wanvisa Saisanan Na Ayudhaya, Phannee Rojanabenjakun, and Chamiporn Kongmong. "A Study of Marketing Needs Affecting the Development for Bachelor of Science in Health Service Business Management, College of Allied Health Sciences, Suan Sunandha Rajabhat University." In ICDTE 2019: 2019 The 3rd International Conference on Digital Technology in Education. New York, NY, USA: ACM, 2019. http://dx.doi.org/10.1145/3369199.3369221.

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Umam, Khoirul, Fajar Kurniadi, Hendro Prasetyono, Ai Annisaa Utami, Wiriadi Sutrisno, Tjipto Djuhartono, Siska Maya, Siswi Wulandari, and Dhian Tyas Untari. "The Religious Dimension in Marketing Development: Challenges in the Reconstruction of Responsible Business Concepts." In 3rd International Conference of Computer, Environment, Agriculture, Social Science, Health Science, Engineering and Technology. SCITEPRESS - Science and Technology Publications, 2018. http://dx.doi.org/10.5220/0010045905230528.

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Juswadi, Juri, Pandu Sumarna, and Neneng Sri Mulyati. "Digital Marketing Strategy of Indonesian Agricultural Products." In International Conference on Agriculture, Social Sciences, Education, Technology and Health (ICASSETH 2019). Paris, France: Atlantis Press, 2020. http://dx.doi.org/10.2991/assehr.k.200402.024.

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Harris, Abdul, Syukur Kholil, and Iskandar Zulkarnain. "Marketing Communication in Business Advertising Online in the Perspective of Islamic Communications: Case Study on Go-Jek Online Transport Sales Service." In 3rd International Conference of Computer, Environment, Agriculture, Social Science, Health Science, Engineering and Technology. SCITEPRESS - Science and Technology Publications, 2018. http://dx.doi.org/10.5220/0010361105760583.

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Звіти організацій з теми "Marketing of Health Science"

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Wiley, Jenny L., Camille K. Gourdet, and Brian F. Thomas. Cannabidiol: Science, Marketing, and Legal Perspectives. RTI Press, April 2020. http://dx.doi.org/10.3768/rtipress.2020.op.0065.2004.

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Анотація:
Recent loosening of legal restrictions on cannabis and its chemical constituents, including phytocannabinoids such as Δ9-tetrahydrocannabinol (THC) and cannabidiol (CBD), has led to rapid proliferation and wide availability of products containing CBD. Although using pure CBD does not result in THC-like intoxication, it is not risk-free. In this review, we examine CBD from scientific, marketing, and regulatory perspectives. Specifically, we evaluate the evidence used to support statements concerning CBD’s real and putative medical effects and discuss misleading information that has been used in marketing approaches. Also, we explore the current legal landscape surrounding CBD. We conclude that further research is necessary to clarify legitimate therapeutic effects of CBD. Federal regulation is also necessary to assure quality, safety, and efficacy of CBD products. Until new regulations are enacted to ensure purity and label accuracy, consumers should balance any perceived benefits of CBD use against potential risks associated with using products of unknown quality.
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Rohozynsky, Oleksandr, Christie Billingsley, and Annette Bongiovanni. The AFFORD Health Marketing Initiative in Uganda: Mid-term evaluation. Population Council, 2009. http://dx.doi.org/10.31899/hiv11.1018.

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Leidel, James. Human Health Science Building Geothermal Heat Pump Systems. Office of Scientific and Technical Information (OSTI), December 2014. http://dx.doi.org/10.2172/1314175.

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Berkowtiz, Seth, and Shreya Kangovi. Health Care’s Social Movement Should Not Leave Science Behind. Milbank Memorial Fund, August 2020. http://dx.doi.org/10.1599/mqop.2020.0826.

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Afridi, Munir. Greenstar Social Marketing private-sector activities in PAIMAN project: Process evaluation of Greenstar Social Marketing initiatives to improve and expand maternal and newborn health services and coverage. Population Council, 2010. http://dx.doi.org/10.31899/rh2.1086.

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Tien, Allen Y., and Travis Threats. A Health Science Process Framework for Comprehensive Clinical Functional Assessment. Fort Belvoir, VA: Defense Technical Information Center, February 2014. http://dx.doi.org/10.21236/ada613766.

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Desveaux, Laura, Rhiannon Mosher, Judy L. Buchan, Rachel Burns, Kimberly M. Corace, Gerald A. Evans, Leandre R. Fabrigar, et al. Behavioural Science Principles for Enhancing Adherence to Public Health Measures. Ontario COVID-19 Science Advisory Table, April 2021. http://dx.doi.org/10.47326/ocsat.2021.02.24.1.0.

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Анотація:
The science of getting people to start something new is different from the science of getting them to continue positive behaviours. Amid rising rates of new SARS-CoV-2 variants of concern, Ontario needs a refreshed approach to maintaining and enhancing adherence to public health measures. Promising strategies to increase effective masking and physical distancing include persuasion, enablement, modelling the behaviour, and clear education.
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Southwell, Brian. Social Networks and Popular Understanding of Science and Health: Sharing Disparities. Research Triangle Park, NC: RTI Press, August 2013. http://dx.doi.org/10.3768/rtipress.2013.bk.0011.1307.

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Moynihan, Ray. Evaluating Health Services: A Reporter Covers the Science of Research Synthesis. New York, NY: Milbank Memorial Fund, March 2004. http://dx.doi.org/10.1599/040330moynihan.

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Robert Murphy, Robert Murphy. Striped bass diet, health, and movement patterns: Using science to inform management. Experiment, October 2014. http://dx.doi.org/10.18258/3705.

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