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Статті в журналах з теми "Marketing of Health Science"

Автор: Grafiati

Опубліковано: 4 червня 2021

Оновлено: 8 лютого 2022

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1

MARQUART, LEN, KATHY WIEMER, and BRENDA JACOB. "Solid Science and Effective Marketing for Health Claims." Nutrition Today 36, no. 3 (May 2001): 107–11. http://dx.doi.org/10.1097/00017285-200105000-00002.

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2

Booth, D. A. "Health‐responsible Food Marketing." British Food Journal 91, no. 6 (June 1989): 7–14. http://dx.doi.org/10.1108/eum0000000002301.

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3

RISSEL, C. "Marketing public health." Tobacco Control 8, no. 4 (December 1, 1999): 442. http://dx.doi.org/10.1136/tc.8.4.442.

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4

Rijkers, Ger T., Willem M. de Vos, Robert-Jan Brummer, Lorenzo Morelli, Gerard Corthier, and Philippe Marteau. "Health benefits and health claims of probiotics: bridging science and marketing." British Journal of Nutrition 106, no. 9 (August 24, 2011): 1291–96. http://dx.doi.org/10.1017/s000711451100287x.

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Анотація:

Health claims for probiotics are evaluated by the Panel on Dietetic Products, Nutrition and Allergies of the European Food Safety Authority. Despite a substantial amount of basic and clinical research on the beneficial effects of probiotics, all of the evaluated claim applications thus far have received a negative opinion. With the restrictions on the use of clinical endpoints, validated biomarkers for gut health and immune health in relation to reduction in disease risk are needed. Clear-cut criteria for design as well as evaluation of future studies are needed. An open dialogue between basic and clinical scientists, regulatory authorities, food and nutrition industry, and consumers could bridge the gap between science and marketing of probiotics.

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5

Ailawadi, Kusum, Tat Chan, Puneet Manchanda, and K. Sudhir. "Introduction to the Special Issue on Marketing Science and Health." Marketing Science 39, no. 3 (May 2020): 459–64. http://dx.doi.org/10.1287/mksc.2020.1230.

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Анотація:

This editorial introduces the special issue on marketing science and health. We begin by describing the healthcare ecosystem and its many distinguishing features relative to other markets. With its large share of U.S. and world gross domestic product; rapid changes on the demand, supply, and regulatory sides; and a complex ecosystem with many types of participants, healthcare markets provide a rich canvas of novel research opportunities for marketing scholars. We then describe the special issue process and the papers published in the special issue. We summarize key themes that emerge from these papers and conclude with a discussion of future research opportunities in the area.

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6

Wakeham, Maurice. "Marketing and health libraries." Health Information & Libraries Journal 21, no. 4 (December 9, 2004): 237–44. http://dx.doi.org/10.1111/j.1471-1842.2004.00540.x.

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7

Williams, Alan. "Science or marketing at WHO? A commentary on ?World Health 2000?" Health Economics 10, no. 2 (2001): 93–100. http://dx.doi.org/10.1002/hec.594.

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8

McColl-Kennedy, Janet R. "Health care in service science special issue of Australasian Marketing Journal." Australasian Marketing Journal (AMJ) 22, no. 3 (August 2014): 165–67. http://dx.doi.org/10.1016/j.ausmj.2014.08.012.

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9

Majeski???Felle, Diane. "Marketing for Community Health Nurses." Home Healthcare Nurse: The Journal for the Home Care and Hospice Professional 12, no. 6 (November 1994): 46–49. http://dx.doi.org/10.1097/00004045-199411000-00007.

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10

Kirk, Terry. "FOOD MARKETING: NUTRITION AND HEALTH CLAIMS." Nutrition & Food Science 88, no. 4 (April 1988): 8–9. http://dx.doi.org/10.1108/eb059187.

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11

Murray, Christopher J. L., Julio Frenk, David Evans, Kei Kawabata, Alan Lopez, and Orvill Adams. "Science or marketing at who? A response to Williams." Health Economics 10, no. 4 (2001): 277–82. http://dx.doi.org/10.1002/hec.623.

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12

Williams, Alan. "Science or marketing at who? Rejoinder from Alan Williams." Health Economics 10, no. 4 (2001): 283–85. http://dx.doi.org/10.1002/hec.624.

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13

Girard, M. "Post-Marketing Surveillance: An Art or a Science?" Drug Information Journal 20, no. 3 (July 1986): 347–49. http://dx.doi.org/10.1177/009286158602000316.

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14

Hardin, Sonya R. "Marketing management issues in ambulatory health care." Social Science & Medicine 41, no. 12 (December 1995): 1731. http://dx.doi.org/10.1016/0277-9536(95)90189-2.

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15

Lambe, John. "Response to: ‘Quetiapine use: Science or clever marketing?’." Australian & New Zealand Journal of Psychiatry 47, no. 11 (July 23, 2013): 1086. http://dx.doi.org/10.1177/0004867413495470.

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16

Scott MacStravic, Robin E. "Relationship marketing for health care supervisors." Health Care Manager 5, no. 1 (October 1986): 71–80. http://dx.doi.org/10.1097/00126450-198610000-00008.

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17

Liberman, Aaron, та Timothy M. Rotarius. "Marketing in Todayʼs Health Care Environment". Health Care Manager 19, № 4 (червень 2001): 23–28. http://dx.doi.org/10.1097/00126450-200119040-00004.

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18

Leveton, Lauren, Patricia Mrazek, and Michael Stoto. "Social Marketing to Adolescent and Minority Populations." Social Marketing Quarterly 3, no. 1 (January 1996): 6–23. http://dx.doi.org/10.1177/152450049600300101.

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Анотація:

A group convened by the Board on Health Promotion and Disease Prevention of the Institute of Medicine (IOM), in conjunction with the Board on Children and Families of the Commission on Behavioral Social Sciences and Education and the IOM, met to assess the state of the art and science regarding social marketing concepts and strategies in adolescent and minority populations. In summary, the group recognized the importance of promoting healthful behaviors in these populations, but the effectiveness of implementing social marketing approaches to facilitate and sustain behavioral change specific to these two populations remains disappointingly unproven. Despite two decades of empirical research in this area, there remains no firm foundation of scientific theory and empirical research to understand and validate the efficacy of various social marketing programs for these populations. Several research questions emerged from the review of the papers on social marketing in adolescent and minority populations. The Board on Health Promotion and Disease Prevention suggests that these research issues be addressed in future social marketing studies.

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19

Brennan, Linda, Shinyi Chin, Annika Molenaar, Amy M. Barklamb, Megan SC Lim, Mike Reid, Helen Truby, Eva L. Jenkins, and Tracy A. McCaffrey. "Beyond Body Weight: Design and Validation of Psycho-Behavioural Living and Eating for Health Segments (LEHS) Profiles for Social Marketing." Nutrients 12, no. 9 (September 21, 2020): 2882. http://dx.doi.org/10.3390/nu12092882.

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Obesity, sedentary behaviour, and poor dietary habits amongst young adults are growing concerns, with this age group being in a worse state of health and nutrition than adolescents and adults. This paper presents the procedures for establishing a new instrument for defining behaviours in relation to healthy lifestyle and food choices amongst young adults (Living and Eating for Health Segments: LEHS). The aim of this paper is to outline the instrument design protocol for external validation and to permit replication in other studies. The instrument design process used a multi-step social marketing instrument design method. This approach has previously been used in designing valid and reliable measures in marketing and consumer research, including social marketing. The protocol established six psycho-behavioural LEHS profiles for young adults. These profiles are: Lifestyle Mavens (15.4%), Aspirational Healthy Eaters (27.5%), Balanced-all Rounders (21.4%), Health Conscious (21.1%), Contemplating Another Day (11.2%), and Blissfully Unconcerned (3.4%). Each of these profiles provided insights into psycho-behavioural characteristics that can be used in designing apposite social media social marketing campaigns.

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20

Hanbury, Andria, and Hannah Wood. "Using behavioural science to explore patient perceptions." International Journal of Pharmaceutical and Healthcare Marketing 12, no. 4 (November 5, 2018): 463–85. http://dx.doi.org/10.1108/ijphm-04-2017-0020.

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Анотація:

Purpose This paper aims to develop a behavioural science informed communication strategy aimed at health professionals and patients promoting best practice recommendations regarding the use of specialist liquid medicines for elderly people with swallowing difficulties. Design/methodology/approach The medicine prescribing, formulation and administration related challenges and experiences of health professionals and elderly patients with swallowing difficulties were identified through a pragmatic literature search. Key findings across the papers were synthesised into themes, before being linked to domains from a behavioural science framework. Published recommendations for behaviour change techniques that can be used to target the domains were then mapped to the domains. Guidance on how to develop a communication strategy, drawing on the insight gained from the literature review and the behavioural science recommendations, and designed to stimulate change in health-care professionals’ and patients’ behaviours, was then developed. Findings In total, 13 themes emerged across 15 papers, including “patient and health professional roles and remits”. These themes were linked to nine domains from the framework, highlighting the range of individual, social and environmental factors influencing patients’ and health professionals’ perceptions and experiences. A summary table, mapping the domains and underpinning themes to recommended behaviour change techniques, was used to develop the subsequent communication strategy recommendations. Recommendations include using techniques such as providing social processes of encourage, pressure and support to change patients’ and health professionals’ perceptions of their roles/responsibilities in medicines prescribing and administration, delivered via, for example, an educational leaflet and/or online training. Practical implications The summary table and guidance can inform development of an evidence-based strategy for communicating best practice recommendations regarding the use of liquid medicines for elderly patients with swallowing difficulties, tailored to the perceptions and challenges identified. Originality/value The behavioural science approach is less established within the pharmaceutical industry for promotion of best practice recommendations and related products, yet it offers a framework for an evidence-based and systematic approach that goes beyond a literature review or focus group.

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21

Rubin, Paul. "Pharmaceutical Marketing:." Journal of Pharmaceutical Finance, Economics & Policy 13, no. 2 (October 6, 2004): 65–79. http://dx.doi.org/10.1300/j371v13n02_06.

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22

Suarez Lugo, Nery De la Concepcion. "Academic education in health marketing in Ibero-America." HORIZONTE SANITARIO 16, no. 1 (January 16, 2017): 8. http://dx.doi.org/10.19136/hs.a16n1.1377.

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Анотація:

Objective: Identify the academic education modality offerings in health marketing in Ibero-America. Materials and methods: Descriptive observational research. Questionnaire by email, online documental review. Universe made up of representatives of the Ibero-American Health Marketing Network (henceforth referred to by its Spanish acronym RIMS) and teachers involved with the subject in 20 Ibero-American countries in 2015; non-probability convenience sampling used. The questionnaire was answered in 17 countries. The summarized information is presented in absolute frequencies and percentages. Results: In all of the countries that answered the questionnaire, some form of health marketing modality is offered. "Lack of understanding of the need to offer various modalities to train health professionals and managers in marketing" was given as the main reason for its absence in academic education in health sciences. Most of the countries (82.4 %) state that they have teachers trained in the subject. The modalities most offered are: master’s degree subject (24.39 %), courses (19.5 %) and diplomas (17.07 %). Conclusions: Insufficient supply of academic education offerings in health marketing and a lack of dissemination of existing ones is a common denominator to all countries, coupled with a lack of understanding in the public sector of the need to train health professionals in marketing.

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23

Suarez Lugo, Nery De la Concepcion. "Academic education in health marketing in Ibero-America." HORIZONTE SANITARIO 16, no. 1 (January 16, 2017): 8. http://dx.doi.org/10.19136/hs.v16i1.1377.

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Анотація:

Objective: Identify the academic education modality offerings in health marketing in Ibero-America. Materials and methods: Descriptive observational research. Questionnaire by email, online documental review. Universe made up of representatives of the Ibero-American Health Marketing Network (henceforth referred to by its Spanish acronym RIMS) and teachers involved with the subject in 20 Ibero-American countries in 2015; non-probability convenience sampling used. The questionnaire was answered in 17 countries. The summarized information is presented in absolute frequencies and percentages. Results: In all of the countries that answered the questionnaire, some form of health marketing modality is offered. "Lack of understanding of the need to offer various modalities to train health professionals and managers in marketing" was given as the main reason for its absence in academic education in health sciences. Most of the countries (82.4 %) state that they have teachers trained in the subject. The modalities most offered are: master’s degree subject (24.39 %), courses (19.5 %) and diplomas (17.07 %). Conclusions: Insufficient supply of academic education offerings in health marketing and a lack of dissemination of existing ones is a common denominator to all countries, coupled with a lack of understanding in the public sector of the need to train health professionals in marketing.

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24

J. van buul, Vincent, and Fred J. P. H. Brouns. "Nutrition and Health Claims as Marketing Tools." Critical Reviews in Food Science and Nutrition 55, no. 11 (December 23, 2013): 1552–60. http://dx.doi.org/10.1080/10408398.2012.754738.

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25

Farmer, Frank L., Leslie L. Clarke, Joan D. Flocks, Carol A. Bryant, Camilla S. Romund, and Stan L. Albrecht. "Community-Based Social Marketing: Involvement in Health Programs." Community Development Society. Journal 33, no. 2 (September 2002): 1–18. http://dx.doi.org/10.1080/15575330209490090.

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26

HASTINGS, GERARD, and AMANDA HAYWOOD. "Social marketing and communication in health promotion." Health Promotion International 6, no. 2 (1991): 135–45. http://dx.doi.org/10.1093/heapro/6.2.135.

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27

LEFEBVRE, R. C. "The social marketing imbroglio in health promotion." Health Promotion International 7, no. 1 (1992): 61–64. http://dx.doi.org/10.1093/heapro/7.1.61.

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28

Penders, Bart, and Annemiek P. Nelis. "Credibility Engineering in the Food Industry: Linking Science, Regulation, and Marketing in a Corporate Context." Science in Context 24, no. 4 (November 8, 2011): 487–515. http://dx.doi.org/10.1017/s0269889711000202.

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ArgumentWe expand upon the notion of the “credibility cycle” through a study of credibility engineering by the food industry. Research and development (R&D) as well as marketing contribute to the credibility of the food company Unilever and its claims. Innovation encompasses the development, marketing, and sales of products. These are directed towards three distinct audiences: scientific peers, regulators, and consumers. R&D uses scientific articles to create credit for itself amongst peers and regulators. These articles are used to support health claims on products. However, R&D, regulation, and marketing are not separate realms. A single strategy of credibility engineering connects health claims to a specific public through linking that public to a health issue and a food product.

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29

Fewell, Arnold. "MARKETING HEALTHY EATING." Nutrition & Food Science 86, no. 6 (June 1986): 19–20. http://dx.doi.org/10.1108/eb059147.

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30

Huhman, Marian. "Impacting Behavior by Integrating Health Communication and Marketing." Health Communication 25, no. 6-7 (August 31, 2010): 617–18. http://dx.doi.org/10.1080/10410236.2010.496838.

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31

Sundberg, Birgitta, and Johan Olsson. "Identifying and marketing the health benefits of foods." Scandinavian Journal of Nutrition 46, no. 4 (January 2002): 192–93. http://dx.doi.org/10.1080/110264802762225327.

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32

Dimachkie Masri, Maysoun, Dawn Oetjen, and Timothy Rotarius. "Internal Marketing." Health Care Manager 30, no. 3 (July 2011): 196–204. http://dx.doi.org/10.1097/hcm.0b013e318225df75.

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33

Boutang, Jérôme, and Michel De Lara. "Risk marketing." Journal of Centrum Cathedra 9, no. 1 (September 2, 2016): 27–51. http://dx.doi.org/10.1108/jcc-08-2016-0008.

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Анотація:

Purpose In a modern world increasingly perceived as uncertain, the mere purchase of a household cleaning product, or a seemingly harmless bottle of milk, conveys interrogations about potential hazards, from environmental to health impacts. The main purpose of this paper is to suggest that risk could be considered as one of the major dimensions of choice for a wide range of concerns and markets, alongside aspiration/satisfaction, and tackled efficiently by mobilizing the recent findings of cognitive sciences, neurosciences and evolutionary psychology. It is felt that consumer research could benefit more widely from psychological and evolutionary-grounded risk theories. Design/methodology/approach In this study, some 50 years of marketing management literature, as well as risk-specialized literature, was examined in an attempt to get a grasp of how risk is handled by consumer sciences and of whether they make some use of the most recent academic works on mental biases, non-mainstream decision-making processes or evolutionary roots of behavior. We then tested and formulated several hypotheses regarding risk profiles and preferences in the sector of insurance, by participating in an Axa Research Fund–Paris School of Economics research project. Findings It is suggested that consumer profiles could be enriched by risk-taking attitudes, that risk could be part of the “reason why” of brand positioning, and that brand, as well as public policy communication, could benefit from a targeted use of risk perception biases. Originality/value This paper proposes to apply evolutionary-based psychological concepts to build perceptual maps describing people and consumers on both aspiration and risk attitude axis, and to design communication tools according to psychological research on message framing and biases. Such an approach mobilizes not only the recent findings of cognitive sciences and neurosciences but also the understanding of the roots of risk attitudes and perception. Those maps and framing could probably be applied to many sectors, markets and public issues, from commodities to personal products and services (food, luxury goods, electronics, financial products, tourism, design or insurance).

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34

MUNRO, GEOFFREY, and JOHANNA DE WEVER. "Culture clash: alcohol marketing and public health aspirations." Drug and Alcohol Review 27, no. 2 (March 2008): 204–11. http://dx.doi.org/10.1080/09595230701827136.

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35

Southwell, Brian G., Annice E. Kim, Greta K. Tessman, Anna J. MacMonegle, Conrad J. Choiniere, Sarah E. Evans, and Robin D. Johnson. "The Marketing of Dissolvable Tobacco: Social Science and Public Policy Research Needs." American Journal of Health Promotion 26, no. 6 (July 2012): 331–32. http://dx.doi.org/10.4278/ajhp.111004-cit-357.

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36

Freeman, B., and S. Chapman. "Open source marketing: Camel cigarette brand marketing in the "Web 2.0" world." Tobacco Control 18, no. 3 (February 11, 2009): 212–17. http://dx.doi.org/10.1136/tc.2008.027375.

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37

Allen, Christine W., and Bruce H. Allen. "Outreach Marketing in a Community Health Library." Journal of Hospital Librarianship 7, no. 2 (June 25, 2007): 17–29. http://dx.doi.org/10.1300/j186v07n02_02.

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38

Stroube, William B. "Privacy Issues Concerning Direct Relationship Marketing in Health Care." Clinical Research and Regulatory Affairs 20, no. 1 (January 2003): 127–31. http://dx.doi.org/10.1081/crp-120018748.

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39

Williams, Susan D. "Marketing." Home Healthcare Nurse: The Journal for the Home Care and Hospice Professional 5, no. 2 (March 1987): 44–45. http://dx.doi.org/10.1097/00004045-198703000-00010.

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40

Hayden, Daniel, and Fangzhou Deng. "The Science of Goal Setting." Social Marketing Quarterly 19, no. 1 (December 27, 2012): 13–25. http://dx.doi.org/10.1177/1524500412472496.

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Анотація:

Goal setting within social marketing campaigns is art and science. An analysis of Rare Pride conservation campaigns shows the quantitative, replicable relationship among the impact of these conservation campaigns with diffusion of innovation theory, and collective behavior theory that can guide marketers to set better goals. Rare is an environmental conservation organization that focuses on reducing community-based threats to biodiversity through a social marketing campaign called Pride. Pride campaigns work by removing barriers to change (whether they are technical, social, and political or something else) and inspiring people to make change happen. Based on the analysis of historical Pride campaign survey data, we found that the starting percentage of engagement has a great influence on the percentage change at the end of the campaign: The higher the initial adoption level of knowledge, attitude, and behavior change, the easier these measures are to improve. The result also suggests a difference in the potential of change with different audience segments: It is easiest to change influencer, then general public, and finally resource user who are the target of the social marketing campaign. In this article, we will analyze how to use diffusion of innovation and collective behavior theories to explain the impact of campaigns, as well as how to set more attainable goals. This article is consistent with similar research in the field of public health, which should help marketers set goals more tightly, allocate resources more effectively, and better manage donor expectations.

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41

Egilman, David, and Nicholas M. Druar. "Spin your science into gold: direct to consumer marketing within social media platforms." Work 41 (2012): 4494–502. http://dx.doi.org/10.3233/wor-2012-0751-4494.

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42

Smith, Geoffrey P. "For richer, for poorer, in sickness and in health: The entanglement of science and marketing." Australian & New Zealand Journal of Psychiatry 46, no. 6 (June 2012): 498–500. http://dx.doi.org/10.1177/0004867412446492.

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43

Letunovska, N., A. Kwilinski, and B. Kaminska. "Scientific Research In The Health Tourism Market: A Systematic Literature Review." Health Economics and Management Review 1, no. 1 (2020): 8–19. http://dx.doi.org/10.21272/hem.2020.1-01.

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Анотація:

The authors pay attention to bibliographic analysis in the field of health tourism. The primary purpose of the study is to find out which countries’ works predominate in scientific circles, and which nationalities have the most significant influence in the scientific community in terms of the number and content of their research. In particular, they do an in-depth analysis of researches in health tourism marketing. The authors put forward hypotheses about the growing popularity of marketing research in this category, which they confirmed during their investigation. Besides, the study concluded that most articles in health tourism marketing are analytical, systematizing data from secondary sources. The authors constructed a visualized representation of the relationships of important concepts, namely the services market, tourism market, health, and medical tourism. The total number of articles and cited articles in the authoritative world scientometric databases Scopus and Web of Science have been performed. TOP authors and countries that make the most considerable contribution to the number of studies of the selected category are selected. The main keywords used in articles on health tourism are systematized, among which it is possible to single out a cluster of purely marketing concepts. The authors constructed a PRISMA chart to cut off less relevant articles and select those related to the marketing aspects of the health services market. The inferences made it possible to form a detailed classification of health tourism by identifying key categories and the role of components of the tourist offer in them. The author’s research will be useful for further research in health tourism, as it provides a basis for some of the works already analyzed and describes the tools for bibliographic analysis of literature sources. Keywords: health tourism market, marketing in health tourism, medical tourism, preventive tourism, PRISMA diagram.

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44

BUCHANAN, DAVID R., SASIRAGHA REDDY, and ZAFAR HOSSAIN. "Social marketing: a critical appraisal." Health Promotion International 9, no. 1 (1994): 49–57. http://dx.doi.org/10.1093/heapro/9.1.49.

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45

HASTINGS, G. B., and A. J. HAYWOOD. "Social marketing: a critical response." Health Promotion International 9, no. 1 (1994): 59–63. http://dx.doi.org/10.1093/heapro/9.1.59.

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Seidenberg, A. B., V. W. Rees, and G. N. Connolly. "Swedish Match marketing on YouTube." Tobacco Control 19, no. 6 (October 7, 2010): 512–13. http://dx.doi.org/10.1136/tc.2010.038919.

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