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Статті в журналах з теми "Marketing sales policy"

Автор: Grafiati

Опубліковано: 28 травня 2022

Оновлено: 31 липня 2025

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1

HURSKYI, Viacheslav, and Olha HROMOVA. "Improvement of the sales policy of the enterprise." Economics. Finances. Law, no. 11/1 (November 27, 2020): 30–33. http://dx.doi.org/10.37634/efp.2020.11(1).6.

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Анотація:

The paper examines the problems of improving sales policy in the current development of modern enterprises, the basics of defining the concept of “sales policy” of commercial enterprises and offers ways to improve sales, clarifies the definition of this concept. Given the purpose of the study, a number of mechanisms that can have a positive impact on their operation have been proposed and substantiated for the successful operation of enterprises. The object of the study is a rapidly progressing trading company in Vinnitsa LLC “Podillya Strum”, identified the main areas of improvement of sales

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2

Lytneva, N. A., E. A. Kyshtymova, and Yu M. Petrova. "Marketing Policy in Sales Management of a Manufacturing Enterprise." Education and Science without Limits Fundamental and Applied Researches, no. 20 (2024): 6–12. https://doi.org/10.36683/fp-20/6-12.

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Анотація:

The article examines the main development directions of marketing policy in sales management of a manufacturing enterprise. Modern methods of sales management that take into account the buyers’ needs are disclosed. Effectiveness of sales management under con-ditions of competitive environment improving marketing system taking into account the influ-ence of external and internal factors is emphasized. In the current crisis situation in the country's economy it is becoming difficult to stay on the commodity market under conditions of fierce competition. Current situation leads to the necessity t

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3

Іванова, Зоя Олегівна, та Ольга Анатоліївна Мріх. "ОСНОВНІ ПЕРЕВАГИ ТА НЕДОЛІКИ МАРКЕТИНГОВОЇ ПОЛІТИКИ СТИМУЛЮВАННЯ ЗБУТУ ПРОДУКЦІЇ". Bulletin of the Kyiv National University of Technologies and Design. Series: Economic sciences 131, № 1 (2019): 67–74. http://dx.doi.org/10.30857/2413-0117.2019.1.7.

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Анотація:

The paper explores the existing concepts of sales, sales policy and sales promotion, in particular, specifies the definition of a marketing sales policy concept as well as provides insights about the role and significance of marketing sales promotion policy. The study discusses a range of issues related to challenges in enhancing company’s competitiveness, identifies advantages and disadvantages of sales promotion along with revealing the most effective distribution channels in terms of various marketing communication tools. Specific advantages and disadvantages of particular forms and methods

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4

EVSEYTSEVA, O.S., and M.E. GEYKO. "Development of marketing communications by stimulating the sale of children's goods." Market Relations Development in Ukraine №5(228)2020 132 (July 9, 2020): 83–89. https://doi.org/10.5281/zenodo.3937301.

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Анотація:

The subject of research – analysis of methods of planning, conducting and processing the results of marketing communications. The article considers the theoretical aspects of effective sales promotion in the field of retail trade in children’s goods: approaches to the use of various methods of sales promotion, the construction of motivational programs for sales staff. In addition, the article examines the characteristics of sales promotion in the market of children’s goods and identifies the main characteristics and important factors of attractiveness of goods for children. A

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5

Tarmizi, Tarmizi. "MARKETING STRATEGY TO INCREASE SALES VOLUME." Jurnal Ilmiah Teunuleh 2, no. 2 (2021): 321–28. http://dx.doi.org/10.51612/teunuleh.v2i2.49.

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Анотація:

Competition between entrepreneurs, especially traders in luring consumers so as to increase sales. And one way is to implement a marketing strategy. Marketing strategies must be done effectively so that sales can increase. Marketing activities generally focus on products, pricing, policy ditribusi, and promotional methods that in this case are known as the marketing mix. Marketing mix activities play an important role for the survival of a company. But marketing strategies are sometimes carried out on the basis of conventional economic principles, therefore in this study will be researched abo

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6

MITSA, V. V., Y. M. HRYHA, and A. A. OLIYNYK. "Theoretical foundations of the formation of sales policy as a component of the marketing concept of enterprise development." Market Relations Development in Ukraine №7-8(266-267)2023 153 (October 9, 2023): 136–40. https://doi.org/10.5281/zenodo.8420977.

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Анотація:

The subject of the study is the theoretical basis of the formation of sales policy as a component of the marketing concept of enterprise development. The purpose of the study is to analyze the theoretical foundations of the formation of the sales policy of enterprises and its features. Research methods. The work uses the dialectical method of scientific knowledge, the method of analysis and synthesis, the comparative method, and the method of summarizing data. Work results. The article defines the content of sales in the conditions of the market system of management. The main groups of factors

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7

HERZANYCH, V.M., V.I. DURAN, and M.O. FORKOSH. "Marketing approach to strategic sales management of enterprises." Market Relations Development in Ukraine №11(246)2021 122 (January 27, 2022): 66–70. https://doi.org/10.5281/zenodo.5909699.

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Анотація:

The subject of the study is the marketing approach to strategic sales management of enterprises. The purpose of the study is to determine the strategic marketing management of sales of enterprises. Research methods. The dialectical method of scientific cognition, the method of analysis and synthesis, the comparative method, the method of generalization of data are used in the work. Results of work. The paper defines the concepts of «marketing management» in general and «strategic marketing sales management.» The four main elements of the model of strategic marketing sal

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8

L. Harris, Jennifer, Victoria Webb, Shane J. Sacco, and Jennifer L. Pomeranz. "Marketing to Children in Supermarkets: An Opportunity for Public Policy to Improve Children’s Diets." International Journal of Environmental Research and Public Health 17, no. 4 (2020): 1284. http://dx.doi.org/10.3390/ijerph17041284.

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Public health experts worldwide are calling for a reduction of the marketing of nutrient-poor food and beverages to children. However, industry self-regulation and most government policies do not address in-store marketing, including shelf placement and retail promotions. This paper reports two U.S.-based studies examining the prevalence and potential impact of in-store marketing for nutrient-poor child-targeted products. Study 1 compares the in-store marketing of children’s breakfast cereals with the marketing of other (family/adult) cereals, including shelf space allocation and placement, sp

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9

Ponomarenko, Natalya Sh, and Anna V. Kharakioz. "THE ROLE OF INTEGRATED MARKETING COMMUNICATION IN THE SALES POLICY OF COMMERCIAL ENTERPRISES." EKONOMIKA I UPRAVLENIE: PROBLEMY, RESHENIYA 6/4, no. 138 (2023): 182–88. http://dx.doi.org/10.36871/ek.up.p.r.2023.06.04.019.

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Анотація:

The article examines the relationship between integrated marketing communication and the sales policy of commercial enterprises. The role of integrated marketing communication in creating and maintaining brand awareness is defined. The ways of optimization of integrated marketing communication within the framework of the marketing policy of enterprises are proposed.

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10

Ryerson, Annette. "Pharmaceutical sales performance." International Journal of Pharmaceutical and Healthcare Marketing 2, no. 3 (2008): 181–94. http://dx.doi.org/10.1108/17506120810903962.

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11

Popova, Olga. "GREENMARKETING: DISTRIBUTION, SALES, SERVICE." Economical 1, no. 1(22) (2020): 90–96. http://dx.doi.org/10.31474/1680-0044-2020-1(22)-90-96.

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Анотація:

Goal. Substantiation of the theoretical basis for the use of green marketing technologies in the processes of distribution, sales and service in accordance with the evolution of models of sustainable development of economic relations at micro and macro levels in terms of manifestations and consequences of globalization, pandemics, economic crises and political instability. Method. Analysis of the impact of the main trends in the development of green marketing technologies on business processes at the micro and macro levels is based on methods of analysis and synthesis, a systematic approach, g

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12

Evgeniy, Shapran, Sergienko Olena, Gaponenko Olga, and Shapran Olena. "INTEGRATED TOOL DEVELOPMENT FOR MANAGING A MARKETING ACTIVITY OF A TRADING ENTERPRISE IN A COMPETITIVE MARKET." Technology audit and production reserves 6, no. 4 (50) (2019): 10–20. https://doi.org/10.15587/2312-8372.2019.189806.

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Анотація:

<em>The object of research is a comprehensive approach to the formation of the marketing policy of a trading company to improve the effectiveness of marketing activities in the competitive market. The presented approach consists of three main stages, namely: assessment and analysis of the prospects of marketing activities of the enterprise, assessment and analysis of the internal and external environment, management of the marketing policy of the enterprise.</em> <em>To assess the attractiveness level of the field of activity, the Cobb-Douglas production function is used, on the basis of which

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13

Deineha, Inna, and Nataliia Yakubovska. "Prospective assessments of the implementation of marketing tools in the sales activities of agribusiness enterprises." Ukrainian Journal of Applied Economics and Technology 9, no. 1 (2024): 78–83. http://dx.doi.org/10.36887/2415-8453-2024-1-13.

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Анотація:

The article aims to reveal the specifics of the marketing activities of agrarian enterprises, considering marketing approaches to their management. Differences in the definitions of the terms «sales,» «sales activity,» «sales policy,» «sales activity management system,» and «sales activity management» were revealed. It has been established that «sales» and «sales activity» are interchangeable concepts. It has been proven that the marketing activity of agricultural enterprises has its own characteristics, which are primarily determined by the specifics of products, the sales market, and the sta

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14

Hodoskina, О. A., and О. Y. Moiseienkova. "Place of Transport in the Sales Policy of the Industrial Enterprise." Science and Transport Progress. Bulletin of Dnipropetrovsk National University of Railway Transport, no. 4(94) (August 17, 2021): 5–11. http://dx.doi.org/10.15802/stp2021/246344.

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Анотація:

Purpose. Currently, the organization of sales at the enterprise is the main and continuous process that provides the enterprise with its economic efficiency and bringing the goods to the consumer. The purpose of this work is to analyze and compare modes of transport and its role in the marketing of products by an enterprise. Methodology. To build a model for the marketing activity of an enterprise, as well as when modeling the mechanism of functioning of its organizational, economic and production structure and the place of transport in the structure of an industrial enterprise, elements of ec

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15

О., A. Hodoskina, and Y. Moiseienkova О. "Place of Transport in the Sales Policy of the Industrial Enterprise." Science and Transport Progress. Bulletin of Dnipropetrovsk National University of Railway Transport, no. 4(94) (August 17, 2021): 5–11. https://doi.org/10.15802/stp2021/246344.

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Анотація:

<strong>Purpose. </strong>Currently, the organization of sales at the enterprise is the main and continuous process that provides the enterprise with its economic efficiency and bringing the goods to the consumer. The purpose of this work is to analyze and compare modes of transport and its role in the marketing of products by an enterprise. <strong>Methodology.</strong> To build a model for the marketing activity of an enterprise, as well as when modeling the mechanism of functioning of its organizational, economic and production structure and the place of transport in the stru

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16

David Kisa, Peter MWAURA, and John Kipkorir TANUI. "The Influence of Marketing Mix Strategies on the Sales Performance of Small Scale Bixa Ollerana Farmers in Kwale County, Kenya." Kabarak Journal of Research & Innovation 11, no. 1 (2021): 69–84. http://dx.doi.org/10.58216/kjri.v11i1.95.

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Анотація:

The main aim of this study was to assess the influence of marketing mix strategies on the sales performance of Small Scale Bixa Ollerana farmers in Kwale County, Kenya. The specific objectives were; to examine the influence of product, pricing, placement and promotion on sales performance of Small Scale Bixa Ollerana farmers in Kwale County, Kenya. The study was based on the following theories; Consumer Utility Theory, Theory of pricing, AIDA model and Distribution Channel Theory. The study adopted descriptive research targeting 2,419 Bixa farmers registered by the Ministry of Agriculture in K

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17

Kang, Zh, and V. Golik. "Strategies for promoting Chinese cars in the international market." Science and Innovations, no. 6 (July 7, 2022): 53–57. http://dx.doi.org/10.29235/1818-9857-2022-6-53-57.

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Анотація:

This article discusses the strategies for promoting Chinese cars (adaptation, positioning, pricing policy, brand promotion, sales strategy). Important attention is paid to modern approaches in the marketing activities of automotive companies, internet marketing tools, emphasizes the need to use content marketing and marketing analytics

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18

Tsybulskaia, Lyudmila, Tat'yana Egorkina, Anna Elistratova, and Mikhail Semenov. "PLANNING AND MANAGEMENT OF THE COMPANY’S MARKETUNG ACTIVITIES." Russian Journal of Management 13, no. 3 (2025): 42–54. https://doi.org/10.29039/2500-1469-2025-13-3-42-54.

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Анотація:

The article examines the essence of the management of the marketing activities of the enterprise, identifies its main directions, formulates the author's definition of the terms "marketing activities" and "management of the marketing activities of the enterprise". Based on the results of the study of the views of economists, the main innovations in the marketing activities of the enterprise were identified, and the author's plan-scheme of innovative activities in the distribution and sales policy of the enterprise's marketing was proposed, which includes technological, author's innovations, sa

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19

Muratović, Alma, Amerlina Muratović, and Erna Herić. "FOREIGN DIRECT INVESTMENT AS A DETERMINANT OF MARKETING PLANNING IN BOSNIAN AND HERZEGOVINIAN ENTERPRISES." Ekonomske ideje i praksa, no. 50 (September 30, 2023): 39–57. http://dx.doi.org/10.54318/eip.2023.am.350.

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Анотація:

Considering that foreign investments represent a significant generator with which enterprises and host countries can achieve their economic growth and development, the aim of this research is to determine the impact that foreign investments had on individual marketing planning processes (research and development, procurement policy, distribution and sales and post-sales policies) in Bosnian and Herzegovinian enterprises. The research results show that foreign investments determine changes in the process of planning sales activities, procurement activities, distribution and post-sales activitie

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20

Lysa, S. S., and A. V. Kulik. "The Efficiency of SMM as an Instrument of the Sales Policy of Enterprise." Business Inform 1, no. 528 (2022): 432–37. http://dx.doi.org/10.32983/2222-4459-2022-1-432-437.

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Анотація:

The article is aimed at studying the impact of SMM on the sales activities of enterprise; substantiating the expediency of using SMM as a product promotion tool; grouping and determining the indicators of efficiency of the use of social networks in business activities. As a result of the study, the advantages of marketing in social networks are defined, which include: brand awareness, targeting, complementing PR strategy, expanding the circle of like-minded people, improving customer service and contact with them, etc. At the same time, the following problems in this area are identified: lack

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21

Walker, A. Kelly, and Brett L. Bueltel. "A Legal Analysis of State Tax Policy for Online Sales: The Recipe from Direct Marketing." ATA Journal of Legal Tax Research 16, no. 1 (2018): 39–58. http://dx.doi.org/10.2308/jltr-52133.

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ABSTRACT The growth of e-commerce has changed the way people shop. The changing business environment is a strain on state governments due to their inability to collect sales and use tax on most internet-based transactions. While the U.S. Supreme Court, for the first time in almost 30 years, is reviewing a state's ability to collect sales and use tax from out-of-state sellers in South Dakota v. Wayfair, Inc., a potential solution to increase sales and use tax collection may already exist. In 2016, the Tenth Circuit Court of Appeals upheld a Colorado notification law that could provide a bluepri

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22

Rashchenko, A. "Environmental marketing as an optimal system of marketing and certification as a part of commodity policy." Agroecological journal, no. 1 (April 6, 2021): 189–95. http://dx.doi.org/10.33730/2077-4893.1.2021.227259.

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Анотація:

The article reveals some aspects of environmental marketing. The issue of choosing the optimal sales system and certification as part of enterprise policy is studied. It is established that products with excellent environmental characteristics, when organizing the system of its distribution often require specific conditions of storage of goods and compliance with certain rules in its sale. It was found that in order to choose the distribution channels of environmentally friendly products was optimal, it is necessary to follow a certain algorithm. Firstly, it is advisable to have a clearly defi

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23

Sharkova, A. V. "Diagnosis the results of production and marketing activities of organizations." Russian Journal of Industrial Economics 12, no. 1 (2019): 89–96. http://dx.doi.org/10.17073/2072-1633-2019-1-89-96.

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Анотація:

This article discusses the issues of the sales system of enterprises, diagnostics of production and sales activities of organizations. The theoretical aspect of the organization of the sales system is investigated, in particular, the process of product sales, the procedures for organizing production and sales activities, the issues of organizing sales policy, and distribution channels are investigated. Sales systems are investigated as complex and multi-stage, with their own characteristics in various sectors of the economy. It was revealed, that in the backbone sector of the national economy

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24

GEYKO, M.E., and O.Y. CHUBUKOVA. "Sales stimulating as a component of marketing communications in the activity of the retail enterprise «Krayina Kazok» Ltd." Market Relations Development in Ukraine №11(222)2019 135 (January 13, 2020): 102–8. https://doi.org/10.5281/zenodo.3606318.

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Анотація:

The article deals with theoretical aspects of retail sales promotion: sales promotion methods, merchandising, sales staff motivation. The analysis of peculiarities of sales promotion in the children’s goods market is conducted and the factors of their attractiveness are revealed. The analysis of the organization and the system of sales promotion was carried out and measures were proposed for improvement of the activity of «Krayina Kazok» Ltd. The relevance of the research is the need to analyze the market for baby products to make decisions about the marketing activities of t

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25

Bilovodska, О. А. "Marketing distributive and sales policy: research of essence, role and importance." Marketing and Management of Innovations, no. 2 (2017): 85–97. http://dx.doi.org/10.21272/mmi.2017.2-08.

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26

Ivanitskyi, Y., and I. Ivanitskyi. "Marketing in the management of enterprise sales activities." Scientific Messenger of LNU of Veterinary Medicine and Biotechnologies 27, no. 105 (2025): 67–70. https://doi.org/10.32718/nvlvet-e10510.

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Анотація:

The article examines the impact of marketing tools, particularly sales and pricing policies, on the enterprise management system with the aim of creating competitive products. One of the key aspects of this process is effective sales activity. The performance of an enterprise is influenced by a number of factors, including political, economic, and social conditions. The competitiveness of an enterprise is largely determined by its pricing policy, which directly affects the main business objective – generating profit. The relationships between sales and pricing strategies, which play a decisive

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27

Oi, Jean C. "Peasant Grain Marketing and State Procurement: China's Grain Contracting System." China Quarterly 106 (June 1986): 272–90. http://dx.doi.org/10.1017/s0305741000038571.

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Анотація:

Economists have argued that the compulsory procurement policy has been an important cause of China's past agricultural problems. Political scientists have seen administrative evasion, under-reporting, and other forms of “corruption” in villages during the Mao era as the result of state pressures for larger grain sales. The Chinese themselves now openly criticize the system of unified purchase (tonggou) for being coercive and inefficient; for forcing quota sales by administrative fiat, rather than utilizing market demand and incentives. In April 1985 the government abolished the system of unifi

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28

MOLNAR, O. S., F. A. VAZHYNSKYY, and A. V. KOLODIYCHUK. "Conceptual approaches to the formation of an effective sales policy of enterprises." Market Relations Development in Ukraine №7-8(266-267)2023 153 (October 9, 2023): 86–90. https://doi.org/10.5281/zenodo.8420844.

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Анотація:

The subject of the study is conceptual approaches to the formation of an effective sales policy of enterprises. The purpose of the study is to investigate the concept of an effective sales policy of the enterprise. Research methods. The work uses the dialectical method of scientific knowledge, the method of analysis and synthesis, the comparative method, and the method of summarizing data. Work results. The article defines the directions for planning effective sales activities. The main sales methods are given. The factors that must be taken into account by the enterprise when forming an effec

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29

K., Olіnіchenko, Pryadko O., Chmil Н., and Shkreba D. "INFLUENCE OF EDUCATIONAL TECHNOLOGIES ON MARKETING POLICY OF AN INSTITUTION OF HIGHER EDUCATION." ECONOMIC STRATEGY AND PROSPECTS OF TRADE AND SRVICES SECTOR DEVELOPMENT 1 (27) (July 2, 2018): 150–61. https://doi.org/10.5281/zenodo.1303868.

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Анотація:

<em>The state of marketing policy of the leading institutions of higher education of Ukraine, tendencies of development of means of sales of educational services is researched. The state and trends of development of remote methods of promoting educational services by state institutions of higher education are analyzed. </em> <em>According to the results of their own research, it was found that many institutions of higher education are already involved in the development of strategy and tactics of marketing and communication activities. The leading Kharkiv institutions of higher education are r

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30

ARYANTINI, GUSTI AYU KADE LUXY, and I. MADE WIDIANTARA. "ANALISIS STRATEGI E-MARKETING INDIHOME UNTUK MENINGKATKAN PENJUALAN PADA PT TELKOM INDONESIA KANDATEL DENPASAR SELATAN." GANEC SWARA 17, no. 3 (2023): 1044. http://dx.doi.org/10.35327/gara.v17i3.543.

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Анотація:

One of the most critical activities in business is marketing. With the development of technology, marketing strategies are not only done conventionally, marketing is also done online or often referred to as e-marketing. The importance of companies using e-marketing to compete and increase sales. This study analyzes IndiHome e-marketing strategy at PT Telkom Indonesia Kandatel Denpasar Selatan to increase sales. This research uses qualitative methods. Data were collected through observation, interviews, and documentation. This study uses the SWOT analysis method to determine the condition of th

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31

Dr., Rajashri Ramesh Chavan, and Pranali Balasaheb Gawade Miss. "Effectiveness of Sales Related Marketing Polices in SKG Sangha, Khed, Satara." International Journal of Advance and Applied Research S6, no. 16 (2025): 456–63. https://doi.org/10.5281/zenodo.15516042.

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Анотація:

<em>Aiming of this article to understand existing sales related marketing polices of the organization (SKG Sangha) and critically analyze existing sales related marketing polices by using a close ended structured schedule, discussion and observation. SKG Sangha dedicated to promoting sustainable development, particularly in rural areas, through the implementation of biogas plants and other renewable energy solution, there were Seventy-two farmers and three sales executives are considered for collecting feedback. The result shows that SKG Sangha product policies mainly focused on availability o

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32

Santoso, Rudi, Achmad Yanu Alif Fianto, and Martinus Sony Erstiawan. "Digital Marketing Dan Brand Image Terhadap Intensi Pembelian Produk Susu Murni." JURNAL NUSANTARA APLIKASI MANAJEMEN BISNIS 8, no. 1 (2023): 1–14. http://dx.doi.org/10.29407/nusamba.v8i1.18163.

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Анотація:

Research aim : This study aims to measure digital marketing and brand image that can affect the purchase intention of pure flavored implant products (Sura's). Design/Methode/Approach : This study uses a survey research model Research Finding : The results of the study show that digital marketing and brand image have a significant effect on purchase intention. Theoretical contribution/Originality : This research also proves that digital-based marketing activities through Marketpalce and social media are very effective during the pandemic. Practitionel/Policy implication

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33

Svitovyi, Оleksandr. "Features of Sales Management in Agricultural Enterprises." Sustainable Socio-Economic Development Journal 1, no. 1-2 (2023): 42–51. http://dx.doi.org/10.31499/2786-7838.ssedj.2023.1(1-2).42-51.

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Purpose: The sales policy of agricultural enterprises in the foreign and domestic markets can only be successful when the quality of products sold is constantly improved, its range is updated, marketing departments of enterprises are constantly working to establish cooperative relations with processing enterprises and export positions will improve. The objective is to characterize the management of sales activities of agricultural enterprises and the search for ways to improve it. Design / Methodology / Approach: To achieve this goal of the study, such methods of cognition were used as: compar

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Fareniuk, Y. "MARKETING STRATEGY OPTIMIZATION IN FMCG MARKET." Bulletin of Taras Shevchenko National University of Kyiv. Economics, no. 219 (2022): 49–57. http://dx.doi.org/10.17721/1728-2667.2022/219-2/7.

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The article contains the results of applying marketing mix modeling based on Data Science technologies for FMCG companies. The market share in packages (sales level) was modeled using regression analysis depending on the key elements of the marketing complex (price, place, promotion), seasonality and media activity of the competitors in all communication channels. Econometric modeling helps to assess the return of media investment by calculating the level of sales generated by media activity in each communication channel and comparing it with the level of media investment, respectively. The in

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Bintang Balele and Mardiana Ibrahim. "Pengaruh Beberapa Faktor Terhadap Produk Pada PT. Indo Brush Utama Di Makassar." Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan 1, no. 2 (2023): 28–44. http://dx.doi.org/10.61132/maeswara.v1i2.1100.

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The aim of the research is to determine the influence of service policy, demand and price on product improvement at PT. Indo Brush Utama in Makassar, South Sulawesi Province. And to find out the most dominant factors that influence product improvement at PT. Indo Brush Utama in Makassar, South Sulawesi Province. The research method used is a quantitative research method. Simultaneously shows that service policy factors (X1), demand (X2), and price (X3) have a significant effect on product sales in marketing at PT. Indo Brush Utama in Makassar. Partially, the price policy factor (X3) has a domi

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Mikesell, John. "State Tax Policy and State Sales Taxes." American Review of Public Administration 42, no. 2 (2011): 131–51. http://dx.doi.org/10.1177/0275074011398957.

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Dr., G. Pandi Selvi, Priyadharshini R., and Kumar Ashok. "A Study on Rapid Growth of Digital Marketing towards Consumer Buying Behavior." 'Journal of Research & Development' 15, no. 14 (2023): 139–41. https://doi.org/10.5281/zenodo.8256027.

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Digital Marketing can be defined as marketing of products and services on electronic media .E-Marketing is one of the latest and emerging tools in the marketing world. It include the creative use of internet technology including use of various multimedia ,graphics, text etc .with different languages to create catchy advertisements ,forms ,e-shop where product can be viewed promoted and sold .It includes advertisement (flash , text, graphics ,audio or video), product display, product navigation, 3-D products view, basket selection, checkout and payment E-marketing and internet marketing terms a

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Nseyo, Ekemini Iniobong, Kingsley Effiong Essiet, and Mmenyene-Abasi Sunday Effiong. "Digital Service Marketing and Sales Performance of Selected Small Enterprises in Uyo." British Journal of Multidisciplinary and Advanced Studies 4, no. 6 (2023): 1–17. http://dx.doi.org/10.37745/bjmas.2022.0340.

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The study examined the relationship between digital service marketing and sales performance of selected small enterprises in Uyo. The researchers adopted a survey research design in which primary data were obtained through questionnaire administration. The population of the study consisted of 200 small enterprises in Uyo, covering different sectors such as education, fashion, ICT, cosmetic, artisan, logistic, courier, and transportation. The sample size for the study was 133. The researchers employed tables and simple percentage method to analyse the research questions. However, Regression tec

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Oleksandr Savych and Tetiana Shkoda. "Impact of Key Marketing Tools on Global Car Market Development." Communications - Scientific letters of the University of Zilina 23, no. 4 (2021): A264—A276. http://dx.doi.org/10.26552/com.c.2021.4.a264-a276.

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The purpose of the proposed study was to identify the functional patterns of influence of the marketing tools on sales of cars on the global market, to be able to predict sales volumes in the future, taking into account certain marketing tools that the company may use in a particular international market. For the purpose of this research the method of correlationregression analysis is used to construct the corresponding economic and mathematical models of impact on the sales volumes of various instruments of product, price, promotion policy, etc. Using the models offered in the article, the fe

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Marsya, Andi, M. Arif Musthofa, Nurjali Nurjali, and Wandi. "STRATEGI PEMASARAN UNTUK MENINGKATKAN PENJUALAN PRODUK KERIPIK PISANG 'MERASA' DI KABUPATEN TANJUNG JABUNG TIMUR." Jurnal Dinamika Ekonomi Syariah 12, no. 1 (2025): 39–52. https://doi.org/10.53429/jdes.v12i1.1261.

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This research is motivated by the high level of competition among entrepreneurs, especially traders, in attracting consumer attention in order to increase sales. One solution that can be applied is an effective and efficient marketing strategy. This marketing strategy focuses on four main elements known as the marketing mix, namely product, pricing, distribution policy, and promotion. The marketing mix has an important role in ensuring the survival of a business. However, in practice, marketing strategies are often still based on conventional economic principles. Therefore, this study aims to

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Bruckel, Katy, and Ernest A. Capozzoli. "Internet Pharmaceutical Sales." Journal of Hospital Marketing & Public Relations 15, no. 1 (2004): 61–76. http://dx.doi.org/10.1300/j375v15n01_06.

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Carter, Tony. "Sales Management Coaching." Journal of Hospital Marketing & Public Relations 16, no. 1-2 (2006): 113–25. http://dx.doi.org/10.1300/j375v16n01_08.

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Krasnorutskyy, Oleksiy, Ihor Senchuk, Valerij Marchenko, and Olena Smihunova. "Theoretical principles of management of sales activities of agricultural service enterprises." Ukrainian Journal of Applied Economics and Technology 8, no. 4 (2023): 18–23. http://dx.doi.org/10.36887/2415-8453-2023-4-2.

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The peculiarity of managing the competitiveness of agricultural and agro-service enterprises is related to the fact that their economic activity is influenced by many factors that act with different intensities and directions in different conditions. At the same time, a significant part of the problems faced by such enterprises can be solved by improving the management of their activity of a production and commercial nature, first, marketing of their products, which is a crucial area of activity in determining business directions under the conditions of a market economy. Any enterprise's produ

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Afifah Dian Rahmanita and Redi Panuju. "Marketing Communication in Increasing Sales in Media Ilmu Publishers of Sidoarjo." GREENOMIKA 5, no. 1 (2023): 61–67. http://dx.doi.org/10.55732/unu.gnk.2022.05.1.6.

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Marketing communication is a company tool to inform, persuade, and remind consumers about the products and brands being sold. Media Ilmu Sidoarjo Publisher has a market segment in the form of books for Islamic schools/madrasas. The booming of Islamic books including books for Islamic schools/madrasas in the community creates new challenges for Sidoarjo Science Media Publishers. The purpose of this study is to describe marketing communications in increasing sales at Media Ilmu Sidoarjo Publisher, by implementing the marketing mix strategy / 4P which refers to the four Ps, namely product, price,

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TOMAR, NISHU. "A Study on Perception of Policy Holders Towards Marketing of Life Insurance Products by the LIC of India." INTERNATIONAL JOURNAL OF SCIENTIFIC RESEARCH IN ENGINEERING AND MANAGEMENT 09, no. 06 (2025): 1–8. https://doi.org/10.55041/ijsrem50074.

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ABSTRACT Policyholder impressions of the marketing tactics used by the Life Insurance Corporation of India (LIC) for its life insurance products are examined in this study. Understanding policyholder views is essential for LIC, the leading company in the Indian insurance market, to improve customer happiness and marketing efficacy. Analyzing how current policyholders view several marketing initiatives, such as advertising, sales agent interactions, product information distribution, and post-sales servicing, is the main goal of this study. A structured questionnaire was given to 300 LIC policyh

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Laksana, Tri Ginanjar, Ariel Maulana Wibowo, and Imam Aji Pranoto. "Pemberdayaan Masyarakat Desa Melalui Pemanfaatan Media Sosial Sebagai Strategi Pemasaran Digital Dalam Peningkatan Penjualan Minyak Sereh." Jurnal Pengabdian kepada Masyarakat UBJ 6, no. 3 (2023): 195–206. http://dx.doi.org/10.31599/vhg2e993.

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Digital Social Media Marketing (DSMM) or as it is known today, how to utilize social media networks in the form of digital marketing that uses social media platforms and social networking websites with the aim of increasing and gaining marketing and promoting an organization's products and services through paid or unpaid means. The use of social media as a marketing tool (Digital Marketing) has a big influence in increasing sales turnover and promotions. The aim of implementing this community service is how to increase sales of lemongrass oil products that have been made and are currently bein

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Hnatyshyn, L., L. Dranus, O. Prokopyshyn, and N. Trushkina. "Transformation of Approaches to Marketing Management of Enterprises of the Agro-Industrial Complex in Conditions of Digitalization." Economic Herald of the Donbas, no. 3 (69) (2022): 47–58. http://dx.doi.org/10.12958/1817-3772-2022-3(69)-47-58.

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The article analyzes and summarizes existing conceptual approaches to defining the essence of the concepts “sales activity”, “marketing activity”, “agricultural marketing”, “transformation”, “marketing activity management”, “marketing management”. It has been established that the digital age will contribute to the transformation of the paradigm of marketing management of enterprises of the agro-industrial complex, tools for the formation of marketing strategies, sales policy, digital channels, customer experience, management approaches to supply chains and the creation of appropriate logistics

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Park, Jin. "Distribution Systems and Efficiency of Life Insurers in Korea." Journal of Finance Issues 18, no. 2 (2019): 19–32. http://dx.doi.org/10.58886/jfi.v18i2.2224.

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This study investigates technical efficiencies of all life insurance companies in Korea using data environment analysis (DEA) for the sample of 2006 – 2017. During the sample period studied, new life policy sales by cyber marketing and traditional face-to-face sales have significantly increased and sales by other distribution methods have parred or decreased. The estimates of average technical efficiency measures of Korean life insurers are about 18 percentage higher than those of foreign life insurers. Among competing regression models, a random effects model is found to be an appropriate mod

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Zenor, Michael J., Bart J. Bronnenberg, and Leigh McAlister. "The impact of marketing policy on promotional price elasticities and baseline sales." Journal of Retailing and Consumer Services 5, no. 1 (1998): 25–32. http://dx.doi.org/10.1016/s0969-6989(97)00001-5.

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Reza, Syed Maruf, and Mohammed Masum Iqbal. "Life Insurance Marketing in Bangladesh." DIU Journal of Business and Economics 2, no. 2 (2024): 87–103. https://doi.org/10.5281/zenodo.14059189.

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Insurance, which is called unsought product in marketing, is defined as a co-operative device to spread the loss caused by a particular risk and life insurance is explained as the contract, whereby the insurer in consideration of a premium undertakes to pay a certain sum of money either on the death of the insured or on the expiry of a fixed period. On the other hand, marketing is managing profitable relationship with customers. The present paper has attempted to critically describe the marketing of insurance in Bangladesh. For this study 110 respondents have been interviewed which includes 10

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