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Статті в журналах з теми "Marketing solutions"

Автор: Grafiati
Опубліковано: 28 травня 2022
Оновлено: 31 липня 2025

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1

Якимова, Е. А., Д. А. Мусинцева, А. Н. Есина, К. Р. Зеков, А. В. Чусь, and Д. В. Неустроев. "Creative solutions in marketing: Event-marketing." Экономика и предпринимательство, no. 10(123) (November 15, 2020): 672–75. http://dx.doi.org/10.34925/eip.2020.123.10.127.

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Анотація:
В статье рассмотрены возможные методы использования event-маркетинга в сфере предоставления услуг или продажи продукции. Также определена сущность понятия event-маркетинга и приведены различные классификации и характеристики, сходства и различия. Ключевые показатели эффективности использования событийного маркетинга и результаты после его внедрения в структуру компаний позволяют улучшить конкурентоспособность и рейтинг организации. The article discusses possible methods of using event marketing in the field of providing services or selling products. The essence of the concept of event marketin
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2

Grenci, Richard T., and Peter A. Todd. "Solutions-driven marketing." Communications of the ACM 45, no. 3 (2002): 64–71. http://dx.doi.org/10.1145/504729.504730.

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3

Larson, Ronald. "Marketing Meal Solutions." Journal of Food Products Marketing 8, no. 1 (2002): 63–71. http://dx.doi.org/10.1300/j038v08n01_05.

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4

Saul, Caroline Jennings, and Heiko Gebauer. "Born solution providers – Dynamic capabilities for providing solutions." Industrial Marketing Management 73 (August 2018): 31–46. http://dx.doi.org/10.1016/j.indmarman.2018.01.007.

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5

Mizuno, Manabu, Mitsuru Nakagawa, and Daisuke Ishida. "A Mechanism to Support “Ambiguous Problems” and “Solutions”:." Japan Marketing Journal 43, no. 2 (2023): 18–29. http://dx.doi.org/10.7222/marketing.2023.047.

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6

Okada, Shoo, and Hidehiko Nishikawa. "Relationship between Consumer's Hedonic and Utilitarian Motives for Making and the Value of User-Developed Solutions and Sharing of Solutions:." Japan Marketing Journal 39, no. 1 (2019): 75–87. http://dx.doi.org/10.7222/marketing.2019.026.

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7

Storbacka, Kaj. "A solution business model: Capabilities and management practices for integrated solutions." Industrial Marketing Management 40, no. 5 (2011): 699–711. http://dx.doi.org/10.1016/j.indmarman.2011.05.003.

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8

Yeager, Bob. "The High Road to Solutions Marketing." IEEE Engineering Management Review 15, no. 4 (1987): 25–33. http://dx.doi.org/10.1109/emr.1987.4306314.

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9

Dumitriu, Dan, and Mirona Ana-Maria Popescu. "Artificial Intelligence Solutions for Digital Marketing." Procedia Manufacturing 46 (2020): 630–36. http://dx.doi.org/10.1016/j.promfg.2020.03.090.

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10

Cova, Bernard, and Robert Salle. "Introduction to the IMM special issue on ‘Project marketing and the marketing of solutions’ A comprehensive approach to project marketing and the marketing of solutions." Industrial Marketing Management 36, no. 2 (2007): 138–46. http://dx.doi.org/10.1016/j.indmarman.2006.04.008.

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11

Biolcheva, Petya. "Intelligent Solutions in the Management of Marketing." SHS Web of Conferences 176 (2023): 02003. http://dx.doi.org/10.1051/shsconf/202317602003.

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Анотація:
Marketing is among the sectors in which digitization and the application of intelligent tools based on artificial intelligence is at a high level. It is a known fact that in the short term, the widespread penetration of AI in the marketing of any business organization will be a guarantor of competitive advantage. The purpose of this paper is to outline the main directions for the development of intelligent marketing. To establish the path to intelligent marketing strategies and outline the directions of business organizations, to achieve high flexibility and adaptability to market requirements
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12

Stets, O., and Ye Krykavskyy. "Effectiveness of Innovative Value-Oriented Marketing Solutions on Dairy Market." Economics, Entrepreneurship, Management 4, no. 1 (2017): 25–32. http://dx.doi.org/10.23939/eem2017.01.025.

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13

Wertenbroch, Klaus. "Marketing Automation: Marketing Utopia or Marketing Dystopia?" NIM Marketing Intelligence Review 13, no. 1 (2021): 18–23. http://dx.doi.org/10.2478/nimmir-2021-0003.

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Анотація:
Abstract Automated and personalized interactions may increase the relevance of marketing offers, but they also have less positive economic and psychological consequences for consumers. Machine learning-based prediction algorithms can approximate individuals’ preferences and their willingness to pay at ever greater levels of precision, and companies can use this knowledge to charge higher individual prices. Typically, consumers freely hand over all the information necessary to reveal their preferences and it seems that they underestimate the value of their personal data. And there is another di
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14

Morioka, Kosaku. "The Effects of Customization via Starting Solutions on Customer Values:." Japan Marketing Journal 40, no. 1 (2020): 31–42. http://dx.doi.org/10.7222/marketing.2020.033.

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15

Berher, A. D. "ACCEPTANCE OF INNOVATIVE MARKETING SOLUTIONS ON FOOD INDUSTRY ENTERPRISES." Market economy: modern management theory and practice 22, no. 2(54) (2023): 24–34. http://dx.doi.org/10.18524/2413-9998.2023.2(54).293406.

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Анотація:
Applications of innovative marketing theory testify that all types of innovations the influence and improve the constituents of marketing complex of the enterprise. Classic concepts of “marketing” and “innovations” indissolubly connected and co-operate with each other. There is a requirement in the acceptance of self-proved and economically reasonable innovative marketing decisions of the enterprise, that assist the increase of competitiveness, providing of innovative development, increase of economic efficiency, activity effectiveness of the enterprises. It is the vital problem for the enterp
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16

Grossberg, Kenneth Alan. "The new marketing solutions that will drive strategy implementation." Strategy & Leadership 44, no. 3 (2016): 20–26. http://dx.doi.org/10.1108/sl-04-2016-0018.

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Анотація:
Purpose Delineate the strategic implications for three new marketing trends based on digital technology. Design/methodology/approach The author looks at how strategy is being affected by: Marketing automation, where artificial intelligence is used to help win a customer and optimize the search for such potential prospects. Social media, which blends the personal and the businesslike and provides opportunities for engagement with the client on an almost real-time, personalized basis. The manipulation of huge quantities of “Big Data” to increase the efficiency and effectiveness of marketing auto
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17

Kalynets, Kateryna, and Viktor Krykavskyy. "Marketing solutions to promote branding in eSports." Technology audit and production reserves 3, no. 4(65) (2022): 20–25. http://dx.doi.org/10.15587/2706-5448.2022.261877.

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Анотація:
This study aims to identify marketing solutions that contribute to the improvement of brand image as a result of sponsorship participation in eSports. Since eSports is an activity that attracts millions of viewers worldwide, its development involves attracting sponsors and donors for its development. That is why marketing is a special tool that can promote this sport's endemic and non-endemic goods and services. The research aims to determine the special importance of eSports for promoting and selling goods and services advertised on virtual sports grounds. The object of the study is the influ
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18

Westerlund, Mika, and Risto Rajala. "Effective Digital Channel Marketing for Cybersecurity Solutions." Technology Innovation Management Review 4, no. 10 (2014): 22–32. http://dx.doi.org/10.22215/timreview/836.

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19

Westerlund, Mika, and Risto Rajala. "Effective Digital Channel Marketing for Cybersecurity Solutions." Technology Innovation Management Review 4, no. 10 (2014): 22–32. http://dx.doi.org/10.22215/timreview836.

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20

Kateryna, Kalynets, and Krykavskyy Viktor. "Marketing solutions to promote branding in eSports." Technology audit and production reserves 3, no. 4(65) (2022): 20–25. https://doi.org/10.15587/2706-5448.2022.261877.

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Анотація:
<em>This study aims to identify marketing solutions that contribute to the improvement of brand image as a result of sponsorship participation in eSports. Since eSports is an activity that attracts millions of viewers worldwide, its development involves attracting sponsors and donors for its development. That is why marketing is a special tool that can promote this sport&#39;s endemic and non-endemic goods and services. The research aims to determine the special importance of eSports for promoting and selling goods and services advertised on virtual sports grounds. The object of the study is t
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21

Luckett, Rickey D. "Marketing Alternative Energy Solutions for Residential Homeowners." Open Journal of Business and Management 13, no. 03 (2025): 2186–99. https://doi.org/10.4236/ojbm.2025.133113.

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22

Damnjanovic, Vesna. "Touché solutions – response to “Y” generation." Emerald Emerging Markets Case Studies 1, no. 1 (2011): 1–10. http://dx.doi.org/10.1108/20450621111114830.

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Анотація:
Subject area Marketing. Study level/applicability This case study can be taught in a marketing course MBAs students: (communication trends analysis, sales models analysis, strategic marketing decision). It can also be taught in a sales management course with focus on sales process analysis and financial risk analysis. Students should use quantitative criteria for the analysis: potential sales revenue, market potential and qualitative criteria: risk analysis, customer satisfaction. Case overview Vision of the owner of the company was to improve modern marketing communications using high end tec
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23

Shinkarenko, Ivan. "Digital Marketing Solutions for Adaptive Development of Retail Enterprises." Economic journal Odessa polytechnic university 3, no. 21 (2022): 51–57. http://dx.doi.org/10.15276/ej.03.2022.6.

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Анотація:
The article examines the theoretical aspects of modern types of marketing - traditional and progressive. The main differences between traditional and progressive types of marketing are determined in terms of key aspects: purpose, tools, method of interaction with the consumer, type of communication, tactics and business promotion channels. The expediency is argued and the main stages of the introduction of progressive marketing into the system of adaptive development of retail trade enterprises are defined. The result of the study is the improvement of the organizational and practical approach
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24

Ivan, A. Shinkarenko. "Digital Marketing Solutions for Adaptive Development of Retail Enterprises." Economic journal Odessa polytechnic university 3, no. 21 (2022): 51–57. https://doi.org/10.5281/zenodo.7644763.

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Анотація:
The article examines the theoretical aspects of modern types of marketing - traditional and progressive. The main differences between traditional and progressive types of marketing are determined in terms of key aspects: purpose, tools, method of interaction with the consumer, type of communication, tactics and business promotion channels. The expediency is argued and the main stages of the introduction of progressive marketing into the system of adaptive development of retail trade enterprises are defined. The result of the study is the improvement of the organizational and practical approach
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25

Lukinović, M., and L. Jovanović. "Greenwashing – fake green/environmental marketing." Fundamental and applied researches in practice of leading scientific schools 33, no. 3 (2019): 15–17. http://dx.doi.org/10.33531/farplss.2019.3.04.

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Анотація:
In this paper, the authors will present forms of fake green/environmental marketing, and above all, greenwashing, its manifestations, as well as its adverse impact. Along with the examples from the practice, the authors will also present legislative solutions grounded in comparative law, with a special emphasis on the solutions used within the Republic of Serbia. The adverse impact of greenwashing is hardly calculated, above all due to its great indirect impact on the consumers (creating mistrust, skepticism, confusion, resentment towards green products).
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26

Bist, Ankur Singh, Vertika Agarwal, Qurotul Aini, and Nimatul Khofifah. "Managing Digital Transformation in Marketing: "Fusion of Traditional Marketing and Digital Marketing"." International Transactions on Artificial Intelligence (ITALIC) 1, no. 1 (2022): 18–27. http://dx.doi.org/10.34306/italic.v1i1.86.

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Анотація:
This paper aims to go deeper into how a firm executes digital transformation in marketing. The experiences discussed in this article will give insight from a business practice standpoint. The difficulties encountered and the solutions proposed will broaden knowledge and inspire additional research. This paper employs a qualitative technique, with one of Indonesia's significant telecommunications companies serving as the primary case study. Semi-structured interviews were used in this study, with 25 interviews conducted at the senior management level. As a result, this organization is developin
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27

Bist, Ankur Singh, Vertika Agarwal, Qurotul Aini, and Nimatul Khofifah. "Managing Digital Transformation in Marketing: "Fusion of Traditional Marketing and Digital Marketing"." International Transactions on Artificial Intelligence (ITALIC) 1, no. 1 (2022): 18–27. http://dx.doi.org/10.33050/italic.v1i1.86.

Повний текст джерела
Анотація:
This paper aims to go deeper into how a firm executes digital transformation in marketing. The experiences discussed in this article will give insight from a business practice standpoint. The difficulties encountered and the solutions proposed will broaden knowledge and inspire additional research. This paper employs a qualitative technique, with one of Indonesia's significant telecommunications companies serving as the primary case study. Semi-structured interviews were used in this study, with 25 interviews conducted at the senior management level. As a result, this organization is developin
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28

Elgeti, Laura, and Michael Kleinaltenkamp. "Unrealized solutions in business markets." Industrial Marketing Management 106 (October 2022): 31–46. http://dx.doi.org/10.1016/j.indmarman.2022.07.007.

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29

Galieva, G. F., S. V. Plyasova, T. V. Koryakina, and S. A. Trufanova. "Strategic and Operational Marketing Solutions and Their Role in the Company's Activities." Proceedings of the Southwest State University. Series: Economics. Sociology. Management 14, no. 2 (2024): 34–46. http://dx.doi.org/10.21869/2223-1552-2024-14-2-34-46.

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Анотація:
The relevance of the research is determined by the search for effective tools to increase the competitiveness of enterprises in the digital environment.The purpose of the study is to analyze the impact of strategic and operational marketing actions on the activities of modern enterprises, as well as to provide practical justification for ways to increase their effectiveness in building actions in an online environment.The objectives of the study are related to the disclosure of the content and features of the implementation of strategic and operational marketing solutions of the enterprise; cr
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30

Sinclair, Andrew. "Rossetti Marketing Ltd V (1) Diamond Sofa Company Ltd (2) Solutions Marketing Ltd." European Law Reports 16, no. 2 (2012): 249–74. http://dx.doi.org/10.5235/109132912799939448.

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31

Pratusevich, Viktor R. "MARKETING RESEARCH AND DIGITAL TRANSFORMATION. CHALLENGES AND SOLUTIONS." RSUH/RGGU Bulletin. Series Economics. Management. Law, no. 4 (2023): 53–63. http://dx.doi.org/10.28995/2073-6304-2023-4-53-63.

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Анотація:
The article is about assessing the role of digital transformation in the modern development of the field of marketing and marketing research. Based on a review of existing literature and interviews of experts, the types of research technologies associated with digitalization are identified. Particular attention is paid to the evolution of online surveys as the preferred method of the data collection in modern marketing research. An issue of the representativeness limitation in the online survey data is addressed and best practice solutions to minimize the error in the results of professional o
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32

kumar, Prince. ""Personalization Trends: Creating Tailored Customer Experiences" Dynamic Digital Solutions." INTERANTIONAL JOURNAL OF SCIENTIFIC RESEARCH IN ENGINEERING AND MANAGEMENT 08, no. 04 (2024): 1–5. http://dx.doi.org/10.55041/ijsrem32813.

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Анотація:
The designing and producing in ways that resonate with customer preferences. Content and products that are personalized according to customer preferences can reduce customer fatigue and time in making choices, thereby decreasing their cognitive load. Despite its importance, the literature on personalized marketing remains fragmented due to the absence of a comprehensive review that consolidates the intellectual structure of the field. This study bridges this knowledge gap through a bibliometric review using performance analysis and science mapping. Through a comprehensive review of 383 publica
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33

Chen, Kailiang, Yilin Cheng, and Jincheng Han. "The Marketing Strategy in Times of Crisis." Advances in Economics, Management and Political Sciences 5, no. 1 (2023): 248–58. http://dx.doi.org/10.54254/2754-1169/5/20220087.

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Анотація:
Throughout the article, we focus on the business situation of the catering industry before and after COVID-19, intending to investigate what strategies could use in the catering industry to survive. the essay aims to investigate strategies and solve the current problems we are facing, the restaurant industry can use to survive through these difficult times. In the literature review section, it is, therefore, necessary to summarise the solutions that have been developed for each industry through the marketing mix in the context of the epidemic. To get a clear explanation of how the restaurant i
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34

Pavesic, David V. "Socioeconomic Considerations in the Marketing of Meal Solutions." Journal of Hospitality & Leisure Marketing 5, no. 2-3 (1998): 131–44. http://dx.doi.org/10.1300/j150v05n02_08.

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35

Healy, D. "Yes: Marketing hinders discovery of long-term solutions." Western Journal of Medicine 175, no. 6 (2001): 364. http://dx.doi.org/10.1136/ewjm.175.6.364.

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36

Tarapata, Jolanta. "Marketing communication of modern enterprises in the era of digital economy." Scientific Papers of Silesian University of Technology. Organization and Management Series 2023, no. 174 (2023): 355–69. http://dx.doi.org/10.29119/1641-3466.2023.174.25.

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Анотація:
Purpose: The purpose of the study is to present the digital nature of the marketing communications of companies located in Poland by determining the digital-based activities they undertake in their marketing communications with stakeholders. The study assumes that the digital nature of their marketing communications is determined by their business profile, form of ownership, ownership capital and the number of employees they employ. Design/methodology/approach: The survey was conducted on a sample of 225 enterprises in July-September 2020 throughout Poland (16 provinces). The sample selection
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37

Raciti, Maria M. "Social marketing hackers." Journal of Social Marketing 11, no. 3 (2021): 306–20. http://dx.doi.org/10.1108/jsocm-12-2020-0238.

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Анотація:
Purpose Social marketing has come of age. Today, we are is a legitimate discipline with a wealth of empirical evidence that manifestly demonstrates the ability to bring about behaviour changes for the greater good. As social marketers, we are rapidly expanding the horizons, with a growing interest in the labyrinth of systems that influence the chosen social causes. We have become brave and bold, but is the study now running the risk of romanticising the work and ourselves? It is time to recalibrate, to take stock and to address the elephants in the social marketing room. Design/methodology/app
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38

Morokhova, Valentyna, Zhyldyz Batyrbekova, Olena Bondarenko, Tetiana Ustik, Mariia Saiensus, and Vitalii Travin. "Digitalization Strategies for Marketing Communications to Build Relationship Marketing: Modern Solutions in Brand Management." WSEAS TRANSACTIONS ON ENVIRONMENT AND DEVELOPMENT 19 (December 22, 2023): 1231–45. http://dx.doi.org/10.37394/232015.2023.19.112.

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Анотація:
The content presented in this article explores the emergence and progression of digital marketing on a global scale. This article aims to elucidate the primary drivers behind the evolution of digital marketing, tracing its origins from the inception of early information transmission technologies to the establishment of high-speed Internet platforms operated by prominent companies and the proliferation of online resources offering diverse products and services. Furthermore, this work encompasses a comprehensive chronicle of the evolutionary trajectory of marketing strategies employed by enterpr
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39

Liang, Shicheng, Yuhan Wang, and Junjie Yang. "Better Solutions Based on the Analysis of Keurig’s Marketing Strategy and Its Marketing Approach." BCP Business & Management 38 (March 2, 2023): 2277–82. http://dx.doi.org/10.54691/bcpbm.v38i.4090.

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Анотація:
Keurig Green Mountain Inc., the former name Green Mountain Coffee Roasters, is well-known for leading in making coffee makers and also offers a large variety of coffees and fast brews. In 2006, the company finished the acquisition of Keurig Inc, buying the remaining 65 percent of its interests for $104.3 million, and eventually changed its name to Keurig Green Mountain Inc. in 2014. In 2015, Bart Becht, Chairman at JAB Holding Company, announced the acquisition of Keurig Green Mountain Inc to obtain the U.S. market. In addition, the company acquired Dr Pepper Snapple Group to capture more mark
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40

Raj, Mr Switam, and Dr Bhavna Taneja. "NAVIGATING GREEN MARKETING LANDSCAPE IN JHARKHAND: ADDRESSING HURDLES AND CRAFTING SOLUTIONS." BSSS Journal of Commerce 16, no. 1 (2024): 87–108. http://dx.doi.org/10.51767/joc1607.

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Анотація:
Green marketing is referred to as selling and promotion of green products i.e., selling and promoting products that do not harm the environment. It is a concept that has been adopted by almost every industry in recent years considering the environmental degradation due to the process of manufacturing and selling the products to the consumers. Green marketing also includes manufacturing and modification of the products and making it beneficial to the environment. In this paper the authors have discussed the concept of Green Marketing and the awareness of Green Marketing among the people of Jhar
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41

Willie, Michael Mncedisi. "Optimizing Marketing Strategies and Expenses in Medical Schemes, South Africa: Challenges and Solutions." Golden Ratio of Marketing and Applied Psychology of Business 4, no. 2 (2024): 109–11. http://dx.doi.org/10.52970/grmapb.v4i2.445.

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Анотація:
Marketing strategies and expenses are crucial for businesses' success and growth in today's dynamic marketplace. This paper explores the importance of targeted marketing efforts aimed at specific audiences and delivering high-quality products at competitive prices. However, challenges persist in the medical scheme sector, where transparency and specificity in marketing expenses are lacking, hindering the assessment of their value to customers. Despite acknowledging various reasons for stagnant membership, including affordability and entry barriers, notable increases in marketing expenses withi
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42

Alfioni, Sovita, Idwal B, and Faisal Muttaqin. "STRATEGI MARKETING SYARIAH DALAM UPAYA MENINGKATKAN PENJUALAN DI TOKO ADZKIA KELURAHAN KEBUN GERAN KOTA BENGKULU." Jurnal Ilmiah Akuntansi, Manajemen dan Ekonomi Islam (JAM-EKIS) 6, no. 2 (2023): 57–66. http://dx.doi.org/10.36085/jamekis.v6i2.4889.

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Анотація:
Traders or entrepreneurs are required to have a good and reliable marketing strategy so that it does not only sell well in the market but is also able to compete. The purpose of this study is to find out what sharia marketing strategies are and what are the obstacles to sharia marketing and their solutions. This research method uses qualitative research with a descriptive approach. The marketing concept at adzkia stores is in accordance with the four characteristics of marketing in Islam, namely: Theistic (rabbaniyyah), Ethical (akhlaqiyyah), realistic (al-waqiyyah), humanistic (insaniyyah). O
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Dr., Arjun Baburao Anandkar. "Best Tools for Library Marketing." Young Researcher S14, no. 1B (2025): 184–87. https://doi.org/10.5281/zenodo.14873688.

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Анотація:
<em>This article explores the top tools for effective library marketing, including social media management, email marketing platforms, graphic design tools, and community engagement solutions. By adopting these tools, libraries can enhance outreach, engage their communities, and maximize the impact of their services and programs.</em>
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Muhammad, Yamin, Ramadani Andelia Siti, Edo Saputra Muhammad, and Firdha Tafarini Meitry. "Marketing System of vegetables from the village to the central market in Palembang City, South Sumatra Province." World Journal of Advanced Research and Reviews 19, no. 1 (2023): 472–81. https://doi.org/10.5281/zenodo.10253746.

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Анотація:
Market dominance, widely fluctuating prices, and demand patterns make small producers vulnerable to market forces and increase the risk of income uncertainty. Identifying and describing vegetable marketing channels and marketing functions performed by marketing agencies, it is necessary to analyze the efficiency of vegetable marketing channels. The research method used was a survey method by conducting 35 samples of farmers who farmed three commodities, namely large chilies, cabbage, and chinese cabbage—selected snowball sampling method for marketing agencies. The data analysis used is marketi
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45

Forman, Howard, Susan K. Lippert, and Prabakar Kothandaraman. "Understanding users' performance evaluation of IT solutions." Industrial Marketing Management 36, no. 6 (2007): 745–56. http://dx.doi.org/10.1016/j.indmarman.2006.06.001.

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46

Gołębiowski, Grzegorz, and Robert Nowacki. "Innovative management of finance and marketing at enterprises in Poland." Journal of Governance and Regulation 3, no. 3 (2014): 22–33. http://dx.doi.org/10.22495/jgr_v3_i3_p3.

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The purpose is to examine and present the possibilities and results of implementation of innovative solutions in the two functional, different from each other, but interdependent areas of management: finance and marketing management. The analysis concerns enterprises in the Polish market. The article identifies the scale and range of implementation of innovative solutions in finance and marketing management as well as effects of this process for enterprises’ competitiveness. In the article, based on the unique findings, there are shown the possibilities of implementation of innovative solution
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47

Afwa, Awliya, Nia Anggraini, and Eva Sundari. "Entrepreneurial Marketing: Solutions to Rise Up in Times of Crisis." International Journal of Social Science Research and Review 4, no. 5 (2021): 6–11. http://dx.doi.org/10.47814/ijssrr.v4i5.138.

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So far, marketing and entrepreneurship research has been expanding. This article aims to assist businesses in reducing the risks they encounter, both those that they can foresee and those that they cannot, so that they can recover in their business operations. In this article, a literature review was utilized as an approach. Companies can use entrepreneurial marketing methods to deal with market volatility and unpredictability in order to survive and develop sustainably. In this article, the author provides reference comments on entrepreneurial marketing strategies that companies can use in po
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Raimbekov, Zh S., B. U. Syzdykbayeva, and L. K. Doltes. "Agri-food marketing system: marketing approach." Problems of AgriMarket, no. 2 (June 30, 2023): 136–46. http://dx.doi.org/10.46666/2023-2.2708-9991.13.

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The purpose of the article is to develop recommendations on improving the mechanism of marketing system and formation of channels for promoting agricultural products. Methods – analytical, generalization, comparative analysis, economic and statistical, expert survey. Results – the problems and prospects of creating a national commodity distribution network (CDN) are considered. The factors influencing the development of CDN are analyzed. The authors state the need to create an organized and regulated wholesale trade in food products based on the effective use and modernization of the existing
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Kalenyuk, Iryna, Viktoriia Riashchenko, and Iryna Uninets. "SMART MARKETING AND GLOBAL LOGISTICS NETWORKS." Baltic Journal of Economic Studies 10, no. 2 (2024): 113–22. http://dx.doi.org/10.30525/2256-0742/2024-10-2-113-122.

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In the context of the global digital transformation, new communication systems are being formed based on networking and platforms, increased attention to environmental issues and social needs of the population. The purpose of the article is to identify the peculiarities of smart marketing development in the context of global logistics networks. Using the methods of system analysis, the article summarises the processes of spreading smart technologies at all stages of marketing: from smart supply to smart consumption. Graphical visualisation confirms the growth of spending on the latest informat
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Jai Narayan Yadav. "Digital Marketing Replacing Traditional Marketing Methodologies in the New Era." European Economic Letters (EEL) 15, no. 2 (2025): 4637–40. https://doi.org/10.52783/eel.v15i2.3313.

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Анотація:
The rapid advancement of technology and the increasing dependence on digital platforms have transformed the marketing landscape. Traditional marketing methods such as print, radio, and television have been gradually overshadowed by digital marketing strategies, which offer more precise targeting, real-time data analytics, and cost-effective solutions. This article explores how digital marketing is replacing traditional marketing methodologies by providing businesses with enhanced reach, better engagement with consumers, and improved ROI. It also highlights the driving forces behind this shift,
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