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Добірка наукової літератури з теми "Media persona"

Автор: Grafiati

Опубліковано: 10 січня 2023

Оновлено: 28 січня 2023

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Статті в журналах з теми "Media persona"

Nadres, Ramon Eguia. "Person, Personality, Persona and Privacy." Jurnal InterAct 11, no. 1 (October 17, 2022): 1–13. http://dx.doi.org/10.25170/interact.v11i1.3413.

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Belakangan ini kita sering diingatkan tentang bahayanya memasuki Internet: beberapa orang menunjukkan bahaya moralnya seperti akses mudah ke pornografi; sementara yang lain memperingatkan tentang bagaimana aplikasi media sosial digunakan untuk mengontrol pemikiran dan perilaku kita. Atas dasar ketidaknyamanan ini, beberapa orang menyarankan kita berpantang saja dari media sosial dan mendesak kita untuk menghapus aplikasi ini dari ponsel kita. Pertanyaan yang ingin kami jawab dalam artikel ini adalah: apakah mereka benar? Haruskah kita menolak terlibat dalam internet dan media sosial? Apakah menghindari diri dari Internet dan media sosial berarti menjadi lebih manusiawi dan otentik secara manusiawi? Peneliti ingin meyakini pembaca bahwa dunia internet adalah sebuah perubahan dalam kehidupan manusia yang tidak terlalu jauh dari pengalaman pergeseran paradigma sebelumnya yang dialami pada masa lalu. Seperti transisi-transisi sebelumnya, situasi ini menghadirkan bahaya, tetapi juga memberikan peluang. Jika manusia benar-benar makhluk sosial, sebuah platform sosial baru dapat menjadi bermanfaat bagi kehidupan sosial dan tidak akan langsung menjadi jahat bagi kita. Baik dan buruknya tergantung pada bagaimana setiap individu menghadapinya dan menyesuaikannya untuk keuntungannya. Tulisan ini secara khusus ingin membedakan antara konsep person, personality dan persona melalui manifestasinya di Internet. Dengan membedakan ketiga konsep ini, kami berharap bahwa kita dapat memahami lebih baik apa yang harus kita lakukan untuk mengubah realitas Internet sehingga menjadi sebuah keuntungan. Metodologi penelitian ini adalah kualitatif dan akan mengambil penjelasan-penjelasan konsep dari artikel-artikel dan bukubuku yang telah ditulis tentang topik ini. Tujuannya adalah membuat sebuah conceptual framework yang bisa dipakai untuk memahami soal privacy dan hubungannya dengan person. Penelitian ini akhirnya melihat bahwa manusia tetap harus coba dalam lingkungan baru yang dibentuk oleh Internet, memang dengan menjaga perkembangan baik personalitasnya, tapi dengan tetap menghadapi pertualangan di dalam dunia maya supaya dia bisa berkembang sebagai manusia yang moderen.

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Spiliotopoulos, Dimitris, Dionisis Margaris, and Costas Vassilakis. "Data-Assisted Persona Construction Using Social Media Data." Big Data and Cognitive Computing 4, no. 3 (August 19, 2020): 21. http://dx.doi.org/10.3390/bdcc4030021.

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User experience design and subsequent usability evaluation can benefit from knowledge about user interaction, types, deployment settings and situations. Most of the time, the user type and generic requirements are given or can be obtained and used to model interaction during the design phase. The deployment settings and situations can be collected through the needfinding phase, either via user feedback or via the automatic analysis of existing data. Personas may be defined using the aforementioned information through user research analysis or data analysis. This work utilizes an approach to activate an accurate persona definition early in the design cycle, using topic detection to semantically enrich the data that are used to derive the persona details. This work uses Twitter data from a music event to extract information that can be used to assist persona creation. A user study in persona construction compares the topic modelling metadata to a traditional user collected data analysis for persona construction. The results show that the topic information-driven constructed personas are perceived as having better clarity, completeness and credibility. Additionally, the human users feel more attracted and similar to such personas. This work may be used to model personas and recommend suitable ones to designers of other products, such as advertisers, game designers and moviegoers.

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Yuksel, Mujde, and Lauren I. Labrecque. "“Digital buddies”: parasocial interactions in social media." Journal of Research in Interactive Marketing 10, no. 4 (October 10, 2016): 305–20. http://dx.doi.org/10.1108/jrim-03-2016-0023.

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Purpose This paper aims to focus its inquiries on the parasocial interactions (PSI) and relationships (PSR) consumers form with personae in online social media communities. The authors extend the marketing literature on parasocial interaction/relationship beyond brands by focusing on personal social media accounts (public student-athletes). Design/methodology/approach The authors adopt a grounded theory methodology (Glaser and Strauss, 2009) triangulating observational netnographic data (Kozinets, 2010) of 49 public student-athlete accounts on Twitter (34,500 tweets) with in-depth interviews. The findings emphasize that PSI/PSR occur not only from interactions with brands but also through personal accounts on social media platforms. Findings The investigation reveals that through such social media platforms, PSI/PSR influence consumers cognitively, affectively and behaviorally. In terms of cognition, the data suggest that PSI/PSR can influence opinion, interests, attention allocation and construction of relations, specifically through the availability of in-depth knowledge about the social media persona. Additionally, the research findings indicate that affect-laden messages from persona can alter emotion and mood, induce empathetic reactions and trigger inspiration, especially in relation to the shared interest of the online community of the social media account. Behaviorally, the findings suggest that personas’ messages can direct and inspire both online and offline actions through endorsed behavioral parasocial interactions. Research limitations/implications This research focused on one specific social media platform, Twitter. Twitter was specifically chosen, because it is a popular social media platform and allows non-reciprocal relationships. Although the authors feel that the findings would hold for other social media platforms, future research may be conducted to see if there are differences in PSI/PSR development on different types of networks. Additionally, the authors focused on a specific type of personal account, student-athletes. Future research may wish to extend beyond this population to other personal social media accounts, such as fashion bloggers, diy bloggers and others. Originality/value This research reveals that PSI/PSR can occur not only from interactions with brands but also through personal accounts on social media platforms. The findings give support for the value of brand spokespersons and brand ambassadors and suggest that brands should take careful consideration into who is chosen to represent the brand.

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Humphrey, Aaron. "User Personas and Social Media Profiles." Persona Studies 3, no. 2 (December 13, 2017): 13. http://dx.doi.org/10.21153/ps2017vol3no2art708.

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In the world of User Experience Design, a persona isn't something that belongs to a person. Instead, personas are created by designers to act as "fictitious, specific and concrete representations of target users" (Pruitt & Adlin 2010, p. 5).

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Triputra, Pinckey, and Rewindinar Rewindinar. "PSEUDONYM AND PERSONA MANAGEMENT IN PSYCHOANALISYS APPROACH AMONG J-POP FANS IN SOCIAL MEDIA." Bricolage : Jurnal Magister Ilmu Komunikasi 6, no. 01 (March 31, 2020): 035. http://dx.doi.org/10.30813/bricolage.v6i01.2066.

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ABSTRACT The development of communication technology makes a new form of persona management strategies. Facebook is one of social media, which can make the borders of public persona and private persona to be blurred and invisible. This research aims to explore the persona management in pseudonym practice through psychoanalysis approach by Japanese popular culture’s fans on Facebook by separating their personas in RL (Real Life) account and fannish account. This research is a qualitative research and using constructivism paradigm. Data collection was obtained by unstructured interviews submitted to two Facebook users. The data is then processed and analyzed interpretively. Study found that the main motive of fans using pseudonimity in social media is to avoid the stereotype threats from their real-life society. Virtual ethnography methods are also used which depart from virtual participatory observation methods for pseudonym accounts and participant RL accounts Study also found that there’s a new form of persona management strategies by using social media’s technology features such as blocking, unfriend-ing, and using privacy setting feature, and the other strategies. So, their persona is public yet private towards some audience. Keywords; fandom, persona, pseudonym, fans, popular culture. ABSTRAK Perkembangan teknologi komunikasi menciptakan bentuk baru dari strategi manajemen persona. Facebook adalah salah satu media sosial yang dapat membuat batasan sehingga persona publik dan privat menjadi kabur dan tidak terlihat. Penelitian ini bertujuan untuk mengeksplorasi manajemen persona dalam praktik pseudonim melalui pendekatan psikoanalisis yang dilakukan para fans budaya populer Jepang yang melakukan pemisahan persona mereka di akun RL (Real Life) dan akun fans. Penelitian kualitatif ini menggunakan paradigma konstruksivisme. Pengumpulan data diperoleh dengan wawancara tidak terstruktur yang diajukan kepada dua orang pengguna Facebook. Data kemudian diolah dan dianalisis secara interpretif. Metode virtual ethnography juga digunakan yang berangkat dari metode observasi partisipatif secara virtual untuk akun pseudonim dan akun RL partisipan. Temuan studi menunjukan terdapat motif utama dari fans yang menggunakan pseudonim dalam media sosial yaitu untuk menghindari ancaman stereotype dari kehidupan sosial yang nyata. Studi juga menemukan adanya bentuk baru dari strategi manajemen persona dengan menggunakan fitur teknologi sosial media seperti blocking, unfriend-ing, privacy setting dan lainnya. Dengan demikian persona mereka bersifat publik karena disebarluaskan melalui media sosial namun tetap bersifat pribadi dalam hubungannya dengan pengguna media sosial lainnya. Kata kunci; fandom, persona, pseudonim, fans, budaya populer

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Culbert, Samiran. "The Blackstar: Persona, Narrative, and Late Style in the Mourning of David Bowie on Reddit." Persona Studies 6, no. 1 (December 10, 2020): 43–55. http://dx.doi.org/10.21153/psj2020vol6no1art944.

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This article considers how David Bowie’s last persona, The Blackstar, framed his death through the narratives of mourning it provoked on the social media site Reddit. The official narrative of death, through the media, and the unofficial narrative of death, through the fan, can contradict each other, with fans usually bringing their own lived experiences to the mourning process. David Bowie is a performer of personas. While Bowie died in 2016, his personas have continued to live on, informing his legacy, his work, and his death reception. Through the concepts of persona, narrative, authenticity, late style, and mourning, this article finds that Bowie’s Blackstar persona actively constructs fan’s interaction with Bowie’s death. Instead of separate and contradicting narratives, this article finds that users on Reddit underpin and extend the official narrative of his death, using Bowie’s persona as a way to construct and establish their own mourning. As such, Bowie’s last persona is further entrenched as one of authentic mourning, of a genius constructing his own passing. With these narratives, fans construct their own personas, informing how they too would like to die: artistically and with grace.

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Gawade, Prema Pandurang, and Sarang Achyut Joshi. "Persona Identification based on Social Media Profile Images for Personification and Safety." Webology 19, no. 1 (January 20, 2022): 1297–314. http://dx.doi.org/10.14704/web/v19i1/web19087.

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Personification is important to ensure safety in social media. Images embedded in social media data is an important source intelligently ensure the personal safety. Paper proposes an applied machine learning on embedded image media to extract important feature traits and understand the semantics of correlation of feature space to understand the personification of given user. A strong belief is calculated using cascaded method and this inference is applied to different ml algorithms to derive the overlap of feature space. This algorithm validates the proposed objective that the user with more overlap and correlation among feature space are highly personified with each other. Using this personification-based method, better safety is ensured to mitigate possible social media attacks.

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Yee, Timothy. "PODCASTING AND PERSONAL BRANDS: MAPPING A THEORETICAL PATH FROM PARTICIPATORY EMPOWERMENT TO INDIVIDUAL PERSONA CONSTRUCTION." Persona Studies 5, no. 1 (July 11, 2019): 92–106. http://dx.doi.org/10.21153/psj2019vol5no1art837.

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This research paper critically analyses the The Osher Günsberg Podcast to illustrate a theoretical disconnect between dominant Web 2.0 theories and the contemporary practice of using the podcast to construct a networked branded persona. I trace the history of early theorisations of the medium, first regarded by leading scholars as a tool for user empowerment in the ‘participatory turn’ in media studies before examining how it is employed by media personalities to establish transmedia personal brands; a particular phenomenon emerging at the forefront of a renewed interest in podcasting by traditional media stakeholders. I argue that this disconnect reveals a need for scholars who study the podcast to now draw on the emerging field of persona studies, which offers a range of new tools that will be useful in analysing the continued evolution of podcasting under its new market pressures and potentials.

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Rojas Roncancio, Eveling Y., and Ricardo A. Peña Silva. "Epidemiología digital como herramienta para la evaluación de enfermedades del oído y la vía aérea en Colombia, durante los años 2012-2014: Un estudio ecológico." ACTA DE OTORRINOLARINGOLOGÍA & CIRUGÍA DE CABEZA Y CUELLO 46, no. 3 (April 13, 2019): 202–7. http://dx.doi.org/10.37076/acorl.v46i3.423.

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Introducción: Las tecnologías de información y la facilidad de acceso a grandes volúmenes de datos “big data” están revolucionando la epidemiología. Objetivo: Analizar datos del sistema integral de Información “SISPRO” del Ministerio de Salud para obtener los motivos más frecuentes de consulta en otorrinolaringología en consulta externa y urgencias. Diseño: Estudio descriptivo ecológico. Metodología: En SISPRO se usaron los códigos CIE-10 para analizar los datos de atención en salud para patologías de oído (H60-H959) y vía aérea superior (J00-J399). Resultados: Los principales motivos de consulta incluyen: infecciones de la vía aérea superior (rinofaringitis, faringitis, amigdalitis, otitis media aguda e infecciones no especificadas) con 14.935.729 atenciones, 7.877.189 personas atendidas y un promedio de 1,9 consultas por persona; Rinitis (1.760.055 atenciones, 899.349 personas y 1,96 consultas/persona); Vértigo (1.632.012 atenciones, 686.470 personas y 2,38 consultas/persona); Cerumen impactado (554.744 atenciones, 296.324 personas y 18,76 consultas/persona); Hipoacusia (853.047 atenciones, 366.037 personas y 2,33 consultas/persona).

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Valentinsson, Mary-Caitlyn. "Stance and the construction of authentic celebrity persona." Language in Society 47, no. 5 (August 31, 2018): 715–40. http://dx.doi.org/10.1017/s0047404518001100.

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AbstractThe American performance artist Lady Gaga has earned great notoriety in the mainstream media through artistic and personal performance, as well as for her relationships both with her fandom and the media. In this article, I discuss the linguistic stance-taking moves that Lady Gaga uses in two different communicative media in order to construct an authentic celebrity persona. Through references to intimate relationships, inclusive plural pronouns, and demonstration of attention to fan conversations, Lady Gaga's Twitter posts create a stance of alignment with the ‘ordinary’ people in her fan base. Conversely, by using combative and corrective rhetorical strategies in interviews with journalists, she creates a stance of disalignment with mass media establishment. Together, these linguistic strategies allow Lady Gaga's claims to authenticity to be seen as morally credible. This work highlights the central role that language plays in constructing an authentic-seeming public persona. (Authenticity, stance, celebrity, Lady Gaga, media, interview, Twitter)*

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Більше джерел

Дисертації з теми "Media persona"

Venkatachalam, Ramiya. "Surfacing Personas from Enterprise Social Media to Enhance Engagement Visibility." The Ohio State University, 2013. http://rave.ohiolink.edu/etdc/view?acc_num=osu1370882249.

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Hunter, Catherine Wood. "Flesh for fantasy : exposing the sexualised and manipulated female persona in contemporary women's media." Thesis, Stellenbosch : Stellenbosch University, 2005. http://hdl.handle.net/10019.1/21213.

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Thesis (MA)--University of Stellenbosch, 2005.
ENGLISH ABSTRACT: This thesis focuses on the representation of women in media aimed at women. A critical examination of visual communication (magazines, advertising and visual story-telling1) will demonstrate that the media may be regarded as highly influential in the way women perceive their bodies, reproduction and sexuality. I begin by examining the presentation of the ‘ideal’ woman as an instance of the Pygmalion complex. This reading of the media’s formulation of the female ideal aims to demonstrate the psychological effects of the Pygmalion complex on women, and illustrates how the resultant striving for perfection drives production and consumption. I shall demonstrate how the image of the ‘ideal’ woman is increasingly more sophisticated and convincingly portrayed through the use of digital manipulation, plastic surgery, excessive dieting and exercise regimes. I propose that the average woman is left feeling inadequate and is undermined by the voice of her own cultural representation. This thesis also investigates the persistence of the virgin / whore binary in the media’s depiction of female sexuality. I propose that this is an essentialist and dualistic presentation of female sexuality as either ‘good’ (surrendered, submissive and conforming – i.e. the virgin); or ‘bad’ (transgressive, explicit, dangerous and destructive – i.e. the whore). I further suggest that this polarised appropriation of women’s sexuality deprives women of ownership of their own sexuality. I also propose that the media’s treatment of female sexuality presents women as being in competition within one another for male attention and approval and that this representation damages female solidarity. Finally I demonstrate that pornography has infiltrated all aspects of popular culture, from magazines to music videos. My hypothesis is that this use of pornographic conventions depicts the rape and abuse of women as normative, commonplace and even entertaining, and that this has a detrimental effect on both women’s and men’s sexual and social wellbeing.
AFRIKAANSE OPSOMMING: Hierdie tesis is gerig op hoe vroue in die media wat op vroue gerig is, verbeeld word. 'n Kritiese ondersoek van visuele kommunikasie (in tydskrifte, reklame en visuele verhaling2) sal toon hoe die media as uiters invloedryk beskou kan word ten opsigte van hoe vroue hul eie liggame, voortplanting en seksualiteit beskou. Ek begin deur die voorstelling van die 'ideale' vrou as 'n voorbeeld van die Pygmalionkompleks te ondersoek. Hierdie beskouing van die media se formulering van die ideaal van vrouwees is daarop gerig om die sielkundige effek van die Pygmalion-kompleks op vroue te demonstreer en illustreer hoe produksie en verbruik deur die strewe na perfeksie wat as gevolg van hierdie formulering ontstaan, aangedryf word. Ek sal toon hoe die beeld van die 'ideale' vrou, as meer en meer gesofistikeerd, oortuigend weergegee word deur middel van digitale manipulasie, plastiese snykunde, oormatige volg van diëte en oefenprogramme. Ek voer aan dat die gemiddelde vrou hierdeur met die gevoel gelaat word dat sy tekortskiet en ondermyn word deur die boodskap van die publikasies wat haar eie kulturele beeld verwoord. Hierdie tesis ondersoek ook die volhardendheid van die tweeledige voorstelling van vroulike seksualiteit in die beelding van maagd en hoer wat in die media aangebied word. Ek voer aan dat dit 'n wesenlike en dualistiese voorstelling van vroulike seksualiteit as óf 'goed' (uitgelewer, gedwee en konformerend – d.w.s. die maagd), óf 'sleg' (oortredend/sondig, eksplisiet, gevaarlik en vernietigend – d.w.s. die hoer) is. Ek stel verder voor dat hierdie gepolariseerde toe-eiening van die vrou se seksualiteit vrouens van eienaarskap van hul eie seksualiteit ontneem. Ek stel ook voor dat die voorstelling van die vrou se seksualiteit soos dit in die media aangebied word, suggereer dat vrouens ter wille van die aandag van 'n man en om goedkeuring te wen met mekaar kompeteer en dat hierdie voorstelling skade doen aan die gevoel van solidariteit tussen vroue. Ten slotte demonstreer ek hoe pornografie reeds alle aspekte van die populêre kultuur vanaf tydskrifte tot musiekvideos binnegedring het. My hipotese is dat hierdie gebruik van pornografiese konvensies die verkragting en mishandeling van vroue as normatief, alledaags en selfs vermaaklik uitbeeld en dat dit 'n nadelige effek het op die seksuele en die sosiale welsyn van mans sowel as vroue.

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McVey, Molly Jeane. "The Public Persona of Nelson R. Mandela: A Study of U.S. Print Media Narratives." PDXScholar, 1993. https://pdxscholar.library.pdx.edu/open_access_etds/4692.

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This thesis examines the contribution made by the U.S. print media to the development of Nelson Mandela's public persona. The period studied is from 1985 to June, 1990. This thesis explores the following questions: 1) How did the public persona of Nelson Mandela evolve in the dominant U.S. print media; 2) How do these stories, in content and form, serve to establish Nelson Mandela as a public hero; 3) What cultural myths structure the news stories of Nelson Mandela that serve as the interpretative framework for public belief and action? Data for analysis were drawn from The New York Times, The Los Angeles Times, and The Wall Street Journal. Each newspaper has a daily circulation of over 1 million. It was found that during the period studied, the development of Mandela's public persona occurred in two distinct phases: 1985 to mid-1989 and late 1989 to June, 1990. Analysis reveals that the media relied on narrative form to create an image of Mandela which invites the reader to accept, believe in, and support Mandela and his cause. During these phases the media established Nelson Mandela as a hero and celebrity for their reader audience via a number of rhetorical practices. These include: the introduction of Mandela as a legend and hero among black South Africans; the practice of surrounding Mandela with mythical reference; establishing Mandela as an individual who subscribes to many traditional American values and; the serial reporting of pseudo-events. Implications of the study and suggestions for further research in the areas of textual analysis, policy analysis, and audience analysis are discussed.

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Manco, Daniel Jeremy. "“In Our Different Ways We Are The Same”: Representations of Disability in the Music and Persona of Morrissey." Bowling Green State University / OhioLINK, 2009. http://rave.ohiolink.edu/etdc/view?acc_num=bgsu1245685405.

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Casteryd, Magdalena. "Strategisk retoriker eller bara bitter och arg? : - en retorisk analys av krönikören Linda Skugge." Thesis, Uppsala University, Department of Information Science, 2005. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-6036.

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Abstract

Aim: The aim of the study is to analyze ten different columns written by Linda Skugge, in order to see what kind of rhetorical means she uses to get her message across. It is also to examine if, and to what extent, these means are of female nature, and to see what kind of persona Skugge uses in order to be trustworthy.

Method: Rhetorical analysis of ten columns written by Linda Skugge

Main results: The study has shown that Skugge´s rhetorical strategies differ from the ones recommended in theories about female speech. Skugge writes with a lot of character and emotionally based arguments, which, according to the theories, is more of a male way of speaking. Skugge gives an impression of being strong, competitive and offensive in her character, but also reveals that her role is consciously chosen in order to receive respect and to gain power.

Number of pages: 42

Course: Media- and Communication studies D

University: Department of Information science, University of Uppsala

Period: Spring 2005

Tutor: Amelie Hössjer

Keywords: rhetoric, rhetorical analysis, feminist studies, persona, Linda Skugge

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Prandini, Carlo <1960&gt. "Studio della psicologia e sviluppo della persona nella scuola media superiore: modificazione delle strategie di coping, del benessere psicologico e delle credenze epistemologiche." Doctoral thesis, Alma Mater Studiorum - Università di Bologna, 2007. http://amsdottorato.unibo.it/280/.

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Karlsson, Linda. "Svenska podcasts och dess innehåll : Viktiga faktorer för populära podcasts enligt enkätundersökning om lyssnarvanor och fokusgruppintervju med medieproduktionsstudenter." Thesis, Högskolan Dalarna, Ljud- och musikproduktion, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:du-27289.

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Intresset för att lyssna och skapa podcasts har ökat markant i Sverige sedan 2004 då formatet etablerades. Syftet med arbetet är att undersöka vilka faktorer som gör populära podcasts intressanta för lyssnare. För att ta reda på detta gjordes en enkätundersökning där 422 personer deltog. Sedan genomförde jag, tillsammans med en fokusgrupp med fem medieproduktionsstudenter, en jämförande analys av åtta populära podcasts i Sverige och vägde resultat från enkätundersökning och fokus grupp mot varandra. Tidigare forskning om hur medieteknologiska utvecklingen lett till förändrade lyssnarvanor och rekommendationer för att skapa intressanta podcast presenteras i uppsatsen och för att förstå och beskriva mina resultat har stödteori om musiklyssning använts. Resultat från enkätundersökningen visar att majoriteten av deltagarna anser att ett podcast-avsnitt bör vara runt 60 minuter långt, kategoriseras som Samhälle & Kultur, Nyheter & Politik och/eller Komedi och att lyssnarna helst vill uppleva glädje/underhållning, nyfikenhet/spänning och/eller kunskapsutvecklande/informativt innehåll i podcast. Resultat från den fokuserade gruppintervjun visar att deltagarna ansåg att rösten, språket som används samt ljudkvalitén påverkar huruvida de ansåg att ett avsnitt var värt att lyssna på mer än själva innehållet. Uppsatsen knyter då an till Tagg’s teori om röst-persona och dess betydelse att skapa mening för lyssnare inom populärmusik och film. Deltagarna upplevde även att om personerna som pratar i en podcast är kända sedan tidigare kan detta påverka lyssnarens intresse för innehållet. Genom att framföra lyssnarvanor och preferenser hos lyssnarna kan det bidra med bättre förutsättningar för de som skapar och producerar podcast.

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Unander, Marcus. "Keeping the User and User Data in Mind : A Study on Empathy and Personas." Thesis, KTH, Skolan för elektroteknik och datavetenskap (EECS), 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-264539.

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One method to create and work with personas is to abstract the user data into a character with a background story and a set of goals. This method has been argued against as the method is argued to lead to, for example, stereotyping users and for not exposing User Experience (UX) designers to user data. User data has been argued to be used by UX designers to make design decision. This study examines the possibility for UX designers to empathize with a persona that have additional accessible representations of user data. The results from this study imply that it is possible for UX designers to empathize with a persona while having access to representations of user data. Additionally, the results indicate that the persona design methods used in this study need further development.
En metod för att skapa och jobba med personas är att abstrahera användardatan till en karaktär med en bakgrundshistoria och ett antal mål. Denna metod har argumenterats mot bland annat för att metoden leder till att man skapar stereotypa användare och för att inte exponera User Experience (UX) designers till användardatan. Användardata har argumenterats användas av UX-designers för att göra designrelaterade beslut. Denna studie undersöker möjligheten att empatisera med en persona som har ytterligare representationer av användardata tillgängliga. Resultatet av denna studie indikerar att det är möjligt för UX designers att empatisera med en persona medan representationer av användardata finns att tillgå. Ytterligare indikerar resultaten att designmetoderna för den persona som användes i denna studie är i behov av ytterligare utveckling.

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Dahlberg-Dodd, Hannah Elizabeth. "Social Meaning in Virtual Space: Sentence-final expressions in the Japanese popular mediascape." The Ohio State University, 2019. http://rave.ohiolink.edu/etdc/view?acc_num=osu1573476174708106.

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Hardisson, Guimerà Julio. "La producción de la imagen pública de la persona en el discurso de las redes sociales telemáticas." Doctoral thesis, Universitat de Barcelona, 2019. http://hdl.handle.net/10803/666661.

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Durante las últimas décadas hemos asistido a la penetración masiva de las tecnologías de la información en la mayor parte de las esferas de las actividades humanas y en las diversas instituciones que articulan el orden social contemporáneo. Se trata, asimismo, de un proceso transformación material de la cultura en el que –mediante la digitalización generalizada de soportes y medios– se han integrado en un solo sistema numérico toda una serie de tecnologías analógicas y procedimientos diversos que hasta hace poco encontrábamos por separado, yuxtapuestos o entrelazados. Con todo, la proliferación exponencial de las tecnologías digitales no puede observarse como la mera invención y diseminación social de unos objetos técnicos que mecánicamente precipitan una serie de cambios en la manera en la que se organiza y comunica una sociedad. La tecnología siempre se desarrolla en el seno de un orden social concreto, nunca fuera, y resulta, en consecuencia, engañoso atribuirle un estatus externo y falsamente especializado. En este sentido, se ha de tener en cuenta el estrecho vínculo que existe entre la emergencia de las comunicaciones telemáticas y un orden social en el que una buena parte de las instituciones tradicionales –como la familia nuclear, asociada al hogar, al trabajo estable y a un medio como la televisión– se debilitan. En un contexto en el que las relaciones sociales se atomizan, el trabajo se vuelve temporal y la movilidad de las personas se generaliza, un dispositivo sociotécnico ubicuo, bidireccional y personalizado como el telemático parece hallarse en condiciones de rearticular y cohesionar un entorno inestable y fragmentado. A través de plataformas como las redes sociales, la comunicación telemática no solo cubre las necesidades de orientación, entretenimiento e información que la población demanda de un modo que la televisión tradicional apenas puede alcanzar, sino que es capaz de dotar a los individuos de una presencia constantemente actualizada en el dominio público digital. En otras palabras, permite construir discursivamente una imagen personal a partir de distintos recursos semióticos, verbales y visuales, de cara a la audiencia, un fenómeno que en gran medida emerge como respuesta a la problemática de unas relaciones sociales y laborales inciertas, precarias y progresivamente desterritorializadas. Es por ello que tanto Internet como las redes sociales telemáticas hayan de ser consideradas, más allá de meras cuestiones instrumentales, como instituciones sociales de pleno derecho y formas culturales centrales en la contemporaneidad. Una forma cultural, en el caso de las plataformas sociales, caracterizada por el self-publishing (capacidad que otorga a los usuarios de generar y compartir sus propios contenidos), el sense-of-copresence (la simulación de un entorno compartido) y el stream-of-data (organización de la información en forma de flujo centralizado y permanentemente actualizado). Con todo, también se ha de tener en cuenta que las nuevas y acuciantes necesidades sociales pueden ser cubiertas de distintos modos. La breve historia de Internet nos muestra que en la evolución de las distintas plataformas digitales se suceden diversas configuraciones, reconfiguraciones y fusiones de modelos, en ocasiones antagónicos, de entender la comunicación telemática, hasta llegar al modelo hegemónico representado por Facebook e Instagram en la actualidad. Un modelo de red social corporativo en el que prima la función promocional y el principio de popularidad, los cuales se inscriben materialmente en la interfaz a través de mecanismos como el rating, liking, friending o sharing en combinación con una serie de estrategias que favorecen la cuantificación de las interacciones y la asimilación de la conversación telemática a una suerte de intercambio mercantil. Es en este escenario, por tanto, donde ha de ubicarse la producción discursiva de la imagen pública de la persona actualmente. Un contexto que obliga a plantearse en qué medida el sujeto produce su propia imagen personal y hasta qué punto esta imagen es producida por la misma estructura discursiva subyacente en la interfaz. Una imagen, o doble virtual, que, por lo demás, tampoco puede desvincularse de una función promocional que atraviesa múltiples tipos de discurso; expande más allá de sus fronteras disciplinas vinculadas a la publicidad, el marketing o la propaganda; crea nuevas variedades discursivas; y, en definitiva, se constituye en una función dominante de nuestra cultura y de la sociedad de consumo contemporánea.

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Книги з теми "Media persona"

Fragola, Augusto. Il diritto dei mass media: La tutela sanzionatoria della persona. Padova: CEDAM, 1997.

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Sanguanini, Bruno. Comunicazione & partecipazione: Sociologia per la persona nella "società-display". Verona, Italy: QuiEdit, 2010.

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Comunicazione & partecipazione: Sociologia per la persona nella "società-display". Verona, Italy: QuiEdit, 2010.

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Ridolfi, Claudia. Persona e mass media: La tutela della persona nelle trasmissioni televisive tra autonomia contrattuale e diritti fondamentali. Padova: CEDAM, 1995.

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Informazione, giustizia penale e diritti della persona. Napoli: Jovene, 2011.

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A colpi di tweet: La politica in prima persona. Bologna: Il mulino, 2015.

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Razzante, Ruben. Manuale di diritto dell'informazione e della comunicazione: Privacy, diffamazione e tutela della persona : libertà e regole nella rete. [Padova]: CEDAM, Casa editrice dott. Antonio Milani, 2013.

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Blinova, Olʹga. Persony mass--media. Moskva: Sluzhba politicheskoĭ informat͡s︡ii i konsulʹtat͡s︡ii "T͡S︡entr", 1998.

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Green, Anthony T. New personal media--outpacing society? Cambridge, Mass: Program on Information Resources Policy, Harvard University, Center for Information Policy Research, 1994.

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Rasmussen, Terje. Personal Media and Everyday Life. London: Palgrave Macmillan UK, 2014. http://dx.doi.org/10.1057/9781137446466.

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Частини книг з теми "Media persona"

Cruz, Ana, and Stelios Karatzas. "Understanding your buyer persona." In Digital and Social Media Marketing, 69–97. Second edition. | Milton Park, Abingdon, Oxon ; New York, NY : Routledge, 2020.: Routledge, 2020. http://dx.doi.org/10.4324/9780429280689-6.

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St. John, Burton. "Through the social media window." In Public Relations and the Corporate Persona, 141–59. Abingdon, Oxon ; New York, NY : Routledge, 2017.: Routledge, 2017. http://dx.doi.org/10.4324/9781315671635-9.

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Kaul, Aastha, Vatsala Mittal, Monica Chaudhary, and Anuja Arora. "Persona Classification of Celebrity Twitter Users." In Digital and Social Media Marketing, 109–25. Cham: Springer International Publishing, 2019. http://dx.doi.org/10.1007/978-3-030-24374-6_8.

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Kim, Minseo, Chungkon Shi, and Jeounghoon Kim. "Reinterpret 3G Emoticons from a Persona Theory." In Social Computing and Social Media, 462–73. Cham: Springer International Publishing, 2014. http://dx.doi.org/10.1007/978-3-319-07632-4_44.

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Barbour, Kim. "Registers of Performance: Negotiating the Professional, Personal and Intimate in Online Persona Creation." In Media, Margins and Popular Culture, 57–69. London: Palgrave Macmillan UK, 2015. http://dx.doi.org/10.1057/9781137512819_5.

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Rasmussen, Terje. "Introduction: Personal Media." In Personal Media and Everyday Life, 1–15. London: Palgrave Macmillan UK, 2014. http://dx.doi.org/10.1057/9781137446466_1.

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Rasmussen, Terje. "Personal Media Theory." In Personal Media and Everyday Life, 85–103. London: Palgrave Macmillan UK, 2014. http://dx.doi.org/10.1057/9781137446466_5.

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McCorkle, Suzanne, and Melanie J. Reese. "Conflict and Social Media." In Personal Conflict Management, 305–19. 2nd edition. | New York : Routledge, 2017. | Revised edition of the authors’: Routledge, 2017. http://dx.doi.org/10.4324/9781315453811-21.

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Hutchinson, Tom A. "Digital Media and Medicine." In Whole Person Care, 107–14. Cham: Springer International Publishing, 2017. http://dx.doi.org/10.1007/978-3-319-59005-9_14.

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Cohen, James, and Thomas Kenny. "Personal Branding." In Producing New and Digital Media, 213–56. Second edition. | London ; New York, NY : Routledge, 2020.: Routledge, 2020. http://dx.doi.org/10.4324/9780429201226-7.

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Тези доповідей конференцій з теми "Media persona"

Pattisapu, Nikhil, Manish Gupta, Ponnurangam Kumaraguru, and Vasudeva Varma. "Medical Persona Classification in Social Media." In ASONAM '17: Advances in Social Networks Analysis and Mining 2017. New York, NY, USA: ACM, 2017. http://dx.doi.org/10.1145/3110025.3110114.

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Jung, Soon-Gyo, Jisun An, Haewoon Kwak, Moeed Ahmad, Lene Nielsen, and Bernard J. Jansen. "Persona Generation from Aggregated Social Media Data." In CHI '17: CHI Conference on Human Factors in Computing Systems. New York, NY, USA: ACM, 2017. http://dx.doi.org/10.1145/3027063.3053120.

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An, Jisun, Hoyoun Cho, Haewoon Kwak, Mohammed Ziyaad Hassen, and Bernard J. Jansen. "Towards Automatic Persona Generation Using Social Media." In 2016 IEEE 4th International Conference on Future Internet of Things and Cloud Workshops (FiCloudW). IEEE, 2016. http://dx.doi.org/10.1109/w-ficloud.2016.51.

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Jansen, Bernard J., Soon-gyo Jung, Joni Salminen, Jisun An, and Haewoon Kwak. "Leveraging Online Social Media Data for Persona Profiling." In Qatar Foundation Annual Research Conference Proceedings. Hamad bin Khalifa University Press (HBKU Press), 2018. http://dx.doi.org/10.5339/qfarc.2018.ictpp78.

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An, Jisun, Haewoon Kwak, and Bernard J. Jansen. "Validating social media data for automatic persona generation." In 2016 IEEE/ACS 13th International Conference of Computer Systems and Applications (AICCSA). IEEE, 2016. http://dx.doi.org/10.1109/aiccsa.2016.7945816.

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Horwood, Graham, Ning Yu, Thomas Boggs, Changjiang Yang, and Chad Holvenstot. "Macrocosm: Social Media Persona Linking for Open Source Intelligence Applications." In Proceedings of the 2019 Conference on Empirical Methods in Natural Language Processing and the 9th International Joint Conference on Natural Language Processing (EMNLP-IJCNLP). Stroudsburg, PA, USA: Association for Computational Linguistics, 2019. http://dx.doi.org/10.18653/v1/d19-1479.

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"CONSUMO DE SUSTANCIAS EN PACIENTES INGRESADOS EN UNA UNIDAD DE MEDIA ESTANCIA." In 23° Congreso de la Sociedad Española de Patología Dual (SEPD) 2021. SEPD, 2021. http://dx.doi.org/10.17579/sepd2021p086v.

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Introducción: La comorbilidad en la misma persona de un trastorno inducido por el consumo de una sustancia psicoactiva y de un trastorno psiquiátrico implica interacciones entre ambos, que afectan a su curso y su pronóstico. Objetivo: Observar la prevalencia del consumo de sustancias en pacientes ingresados en una Unidad de Media Estancia, detallar características sociodemográficas y clínicas. Valorar asociación entre los diagnósticos duales con reingresos, estancias medias y tipos de ingreso. Metodología: Estudio observacional descriptivo basado en la revisión de historias clínicas de los pacientes ingresados en la Unidad de Convalecencia Psiquiátrica de Salamanca durante el periodo del 1/1/2020 al 31/872121. Se recogen la prevalencia del consumo describiendo las siguientes variables (sustancia consumida, edad, sexo, diagnósticos, reingresos e involuntariedad del mismo.) Resultados -Prevalencia: De los 90 pacientes ingresados durante este periodo 14 (15%) cumplían criterios de Trastorno por consumo de sustancias. -Sustancias Consumidas: 14 (100%) presentan un Trastorno por consumo de alcohol,de éstos, 7 (50%) presentan además un Trastorno por consumo de cocaína (5) y Trastorno por consumo de cannabis (2) -Edad: Media de los pacientes es de 33 años, la mayoría hombres. -Diagnósticos: 64% pacientes tienen diagnóstico de Trastorno psicótico; 14% Trastorno afectivo, 14% con trastornos de personalidad. -Tipo de ingreso/reingresos: En el 58% hubo que solicitarse un ingreso involuntario.El 43% había requerido varios ingresos en el dispositivo. Conclusiones: La prevalencia en los diagnósticos duales encontrado es menor que la descrita en la bibliografía; en nuestro servicio existe una Unidad de Patología Dual donde ingresan la mayor parte de estos pacientes. Los pacientes duales son jóvenes, principalmente varones y la sustancia con más frecuencia consumida es el alcohol. La mayoría son pacientes con patología psiquiátrica grave que requiere más ingresos, estancias medias altas e ingresos involuntarios.

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Salminen, Joni, Sercan Şengün, Soon-Gyo Jung, and Bernard Jansen. "Comparing Persona Analytics and Social Media Analytics for a User-Centric Task Using Eye-Tracking and Think-Aloud." In CHItaly '21: 14th Biannual Conference of the Italian SIGCHI Chapter. New York, NY, USA: ACM, 2021. http://dx.doi.org/10.1145/3464385.3464734.

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"SALUD MENTAL EN MUJERES Y HOMBRES HETEROSEXUALES QUE HACEN USO SEXUALIZADO DE DROGAS (“CHEMSEX”)." In 23° Congreso de la Sociedad Española de Patología Dual (SEPD) 2021. SEPD, 2021. http://dx.doi.org/10.17579/sepd2021p047v.

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OBJETIVOS: Explorar la salud mental de los hombres y mujeres que hacen uso sexualizado de drogas (Chemsex) MATERIAL Y METODOS : Participantes: 1.181 personas entre 18 y 78 años (edad media = 24,47, DE = 7,47). (n = 795, 67%) mujeres, (n = 382, 32%) hombres, y (n = 4, <1%) no binarias. Medidas: Subescalas de depresión y ansiedad del Inventario Breve de Síntomas (BSI; Derogatis &Fitzpatrick, 2004). Procedimiento Encuesta transversal anónima autoadministrada en línea de febrero a mayo de 2021, con 2.293 visitas. La tasa de respuesta fue del 51,50% (N = 1181). Se invitó a participar a mujeres y hombres heterosexuales con edad igual o superior a 18 años. Criterios de inclusión : tener mínimo 18 años; ser hombre, mujer o persona no binaria heterosexual sexualmente activa; y haber residido la mayor parte de los últimos 24 meses en el territorio español. RESULTADOS Analizamos si el UDS se asocia a los resultados de salud mental (síntomas de depresión y ansiedad). Aquellos participantes que consumían drogas con fines sexuales presentaron puntuaciones significativamente más altas en depresión que aquellos que no consumían. La ansiedad de los participantes no difirió significativamente con respecto a involucrarse o no en el USD. No hubo diferencias significativas entre mujeres y varones que practican USD en depresión o ansiedad CONCLUSIONES: Este es uno de los primeros estudios en analizar el USD entre mujeres y varones heterosexuales. ‣ El USD en personas heterosexuales está significativamente relacionado con síntomas de depresión. ‣ Resulta necesario diseñar programas de identificación, educación y prevención específicos que reduzcan la incidencia de las consecuencias más indeseables del USD tanto en hombres como en mujeres, independientemente de su orientación sexual. Asimismo, promover un abordaje centrado en las necesidades de salud mental de los que hacen USD.

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Alcón Latorre, Mireia. "Engagement: un modelo de procedimiento para la mejora de la experiencia de usuario en los museos." In Congreso CIMED - I Congreso Internacional de Museos y Estrategias Digitales. Valencia: Universitat Politècnica de València, 2021. http://dx.doi.org/10.4995/cimed21.2021.12655.

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La presente comunicación plantea la estrategia digital del proyecto Engagement, un proyecto de investigación que propone un cambio de paradigma en la forma como los museos se relacionan con sus públicos. El término engagement, aplicado al hecho museístico, hace referencia a un proceso por el cual la persona usuaria del museo participa de la institución, generando compromiso y conciencia hacia ella y lo que ofrece. Trabajar el engagement implica un cambio de paradigma en el que el usuario está en el centro, y en el que se intentan alinear los recursos del museo para ofrecerle una experiencia completa. El modelo de procedimiento que propone Engagement parte de una disección del ‘user journey’ en tres fases de visita –antes, durante y después- con el objetivo de definir qué puede ofrecer cada tecnología y qué puede funcionar mejor para el público. Engagement es uno de los proyectos de la Comunitat RIS3CAT Media, de la Generalitat de Cataluña.

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McVey, Molly. The Public Persona of Nelson R. Mandela: A Study of U.S. Print Media Narratives. Portland State University Library, January 2000. http://dx.doi.org/10.15760/etd.6576.

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Park, Suyoun, and Jinsook Hwang. Effect of One Person Fashion/Beauty Media Use on Media Attitude and Appearance Management. Ames: Iowa State University, Digital Repository, November 2016. http://dx.doi.org/10.31274/itaa_proceedings-180814-1707.

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Syvash, Kateryna. AUDIENCE FEEDBACK AS AN ELEMENT OF PARASOCIAL COMMUNICATION WITH SCREEN MEDIA-PERSONS. Ivan Franko National University of Lviv, February 2021. http://dx.doi.org/10.30970/vjo.2021.49.11062.

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Parasocial communication is defined as an illusory and one-sided interaction between the viewer and the media person, which is analogous to interpersonal communication. Among the classic media, television has the greatest potential for such interaction through a combination of audio and visual series and a wide range of television content – from newscasts to talent shows. Viewers’ reaction to this product can be seen as a defining element of parasociality and directly affect the popularity of a media person and the ratings of the TV channel. In this article we will consider feedback as part of parasocial communication and describe ways to express it in times of media transformations. The psychological interaction «media person – viewer» had been the focus of research by both psychologists and media experts for over 60 years. During the study, scientists described the predictors, functions, manifestations and possible consequences of paracommunication. One of the key elements of the formed parasocial connections is the real audience reaction. Our goal is to conceptualize the concept of feedback in the paradigm of parasocial communication and describe the main types of reactions to the media person in long-term parasocial relationships. The research focuses on the ways in which the viewer’s feedback on the television media person is expressed, bypassing the issue of classifying the audience’s feedback as «positive» and «negative». For this purpose, more than 20 interdisciplinary scientific works on the issue of parasocial interaction were analyzed and their generalization was carried out. Based on previous research, the types and methods of feedback in the television context are separated. With successful parasocial interaction, the viewer can react in different ways to the media person. The type of feedback will directly depend on the strength of the already established communication with the media person. We distinguish seven types of feedback and divide them into those that occur during or after a television show; those that are spontaneous or planned; aimed directly at the media person or third parties. We offer the following types of feedback from TV viewers: «talking to the TV»; telling about the experience of parasocial communication to others; following on social networks; likes and comments; imitation of behavior and appearance; purchase of recommended brands; fanart.

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Vaskivskyj, Yurij. Branding in journalism: prospects for operation. Ivan Franko National University of Lviv, February 2022. http://dx.doi.org/10.30970/vjo.2022.51.11395.

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The article analyzes the branding process in the context of the development of individual units of journalism. After all, in the current conditions of competition in the Ukrainian information space, it is important to apply and master new technologies for the development and promotion of media resources in the media market. The history of branding is presented and it is noted that branding is the key to the success of each media brand in using the necessary tools and technologies, which involves the branding process. It is necessary to know and understand not only the basic laws of branding, but also its possibilities as the main tool of Internet marketing and offline or digital marketing. It is emphasized that the personal brand should be considered as a tool that builds a reputation and a positive image in the information space, as well as allows you to get a variety of resources only using professional skills and knowledge. It is important not only to form your own audience, but also to meet its needs. The GORDON online publication is analyzed, because this media resource is a consequence of the influence of personal brand on the audience and rapid development in the context of promoting a particular media resource, and the main ideologue and co-founder of this publication is an example of how personal brand can affect audiences. and promote the development of a specific business project. It is noted that the reputation of Dmitry Gordon and his odious figure became the basis for the success of this online publication, and attitudes toward him may be different and often ambiguous, but his person is known to everyone in the post-Soviet space. Modern information space needs scandalous and odious personalities, because they are able to arrange a show, give people emotions. The author points out that branding is an extremely promising technology not only in the context of promoting and promoting a particular media resource or personal brand, but also promotes the comprehensive development of journalists as public opinion experts and potential speakers at international conferences not only in journalism, but also internet marketing.

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Sampson, Paula B. Social Media or Personal Selling? Strategy for Successful Sales of Student Projects. Ames: Iowa State University, Digital Repository, November 2015. http://dx.doi.org/10.31274/itaa_proceedings-180814-23.

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Dodel, Matías, Florencia Fascioli, and Inés Méndez. El acceso a Internet en personas con discapacidad visual. INFORME FINAL DE PROYECTO. Grupo de Trabajo en Ciudadanía Digital, December 2021. http://dx.doi.org/10.22235/info.dv2021.

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El presente informe expone los principales resultados obtenidos en el marco del proyecto Internet access for people with visual disabilities: Skills and market needs, llevado adelante por el grupo de investigación Internet of People (IoP) del Departamento de Comunicación de la Universidad Católica del Uruguay. Este proyecto buscó hacer foco en uno de los ejes menos frecuentes en la literatura sobre desigualdades digitales: las discapacidades sensoriales, particularmente la visual. Las tecnologías digitales tienen gran potencial para generar un impacto positivo en la vida de las personas ciegas y con baja visión, pero la falta de accesibilidad a estas tecnologías y al contenido que ellas transmiten puede provocar, por lo contrario, serias barreras. Los objetivos específicos del estudio estuvieron orientados, por un lado, a medir y sistematizar cuáles son los intereses y las barreras que encuentran las personas con discapacidad visual cuando deciden usar Internet. En este sentido, se indagó qué quieren las personas con ceguera y baja visión cuando usan Internet, qué tipo de contenidos buscan y cuáles son las motivaciones detrás del uso de Internet en su vida cotidiana. Por otro lado, y asumiendo inicialmente que el acceso a Internet puede ser una restricción para esta población, el proyecto buscó indagar en cómo acceden a esta tecnología las personas con discapacidad visual y qué herramientas asistivas median —o no median— este acceso. El proyecto fue llevado adelante entre marzo de 2017 y marzo de 2020, con el financiamiento del Carolan Research Institute. Contó con la participación de un equipo multidisciplinario integrado por personas con y sin discapacidad sensorial. A través de un abordaje metodológico cuantitativo y cualitativo, la investigación buscó contribuir a problematizar el acceso a la tecnología por parte de las personas con discapacidad, sus principales motivaciones, intereses y barreras.

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NARYKOVA, N. A., S. V. KHATAGOVA, and Yu R. PEREPELITSYNA. PEJORATIVE WORDS IN GERMAN MASS-MEDIA IN NOMINATIONS OF POLITICIANS. Science and Innovation Center Publishing House, April 2022. http://dx.doi.org/10.12731/2077-1770-2021-14-1-3-57-68.

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One of the main functions of mass media is influence on public opinion. So emotionally-painted lexical means are widely used in mass media in relation to leading politicians who are the centre of political arena. They are exposed to the frequent criticism, a negative estimation. The present article is devoted to the consideration of pejorative lexicon which is applied in nominations for heads of states. An empirical material of research were electronic newspapers and editions: Der Spiegel, Die Zeit, Sueddeutsche Zeitung, Der Tagesspiegel, taz, Die Welt, Gegenblende. As the basic methods of research are the following: the componental analysis, the lexico-semantic analysis, the stylistic analysis. The result of research revealed, that in German mass media there is a significant amount of persons names pejorative colouring. They express censure, disrespect, sneer, hatred, antipathy, condemnation, mistrust and so on. There main word-formations for persons nominations are composition, a derivation with using of suffixes and subsuffixes, attributive word-combinations, metaphorically-metonymical way. The materials of the research work can be used in the course of learning German language, at the practical training in oral speech, and also in the course of lexicology, general and aspect lexicography.

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Chen, Chanjuan, and Kendra Lapolla. Style Studies: Adopting Personas in Fashion Design Pedagogy through Use of Social Media Web Applications with Real Consumers. Ames: Iowa State University, Digital Repository, 2017. http://dx.doi.org/10.31274/itaa_proceedings-180814-291.

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Synchak, Bohdan. Freedom of choice and freedom of action in the Ukrainian media. Ivan Franko National University of Lviv, February 2022. http://dx.doi.org/10.30970/vjo.2022.51.11400.

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The article talks about the philosophical foundations that characterize the mechanism of internal inducement to action. As an academic, constitutional, and socio-ideological concept, the boundaries of freedom are outlined, which are displayed in the field of modern media space. The term «freedom» is considered as several philosophical concepts that formed the basis of the modern interpretation of this concept. The totality of its meanings is generalized into one that is adapted for the modern system. Parallels are drawn between the interaction of the concept of user freedom with the plane of domestic mass media because despite, the fact that consciousness is knowledge, the incoming information directly affects the individual and collective consciousness. Using the example of the most popular digital platforms, the components of the impact on users and the legal aspect of their implementation are analyzed. When considering the issues of freedom of choice and freedom of action on the Internet, special attention is paid to methods of collecting and processing information, in particular, the limitations and possibilities of digital programs-algorithms of the popular search engine Google. The types of personal information collected by Google about the user are classified and the possible mechanisms of influence on personal choice and access to information on the Internet are characterized. The article analyzes the constitutional guarantees of freedom and the impact of digital technologies on them. Particular attention is paid to ethics, in particular journalistic, which nominally regulates the limits of the humane, permissible, a / moral (unacceptable/acceptable) in the implementation of professional information activities in the media. Thus, the issue of freedom of choice and freedom of action in the plane of domestic mass media is subject to an objective examination of its components, they are analyzed for a proper constitutionally suitable phenomenon, which must be investigated from the point of view of compliance with human rights and freedoms and professional standards within the media.

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Chornodon, Myroslava. FEAUTURES OF GENDER IN MODERN MASS MEDIA. Ivan Franko National University of Lviv, February 2021. http://dx.doi.org/10.30970/vjo.2021.49.11064.

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The article clarifies of gender identity stereotypes in modern media. The main gender stereotypes covered in modern mass media are analyzed and refuted. The model of gender relations in the media is reflected mainly in the stereotypical images of men and woman. The features of the use of gender concepts in modern periodicals for women and men were determined. The most frequently used derivatives of these macroconcepts were identified and analyzed in detail. It has been found that publications for women and men are full of various gender concepts that are used in different contexts. Ingeneral, theanalysisofthe concept-maximums and concept-minimum gender and their characteristics is carried out in the context of gender stereotypes that have been forme dand function in the society, system atizing the a ctual presentations. The study of the gender concept is relevant because it reveals new trends and features of modern gender images. Taking into account the special features of gender-labeled periodicals in general and the practical absence of comprehensive scientific studies of the gender concept in particular, there is a need to supplement Ukrainian science with this topic. Gender psychology, which is served by methods of various sciences, primarily sociological, pedagogical, linguistic, psychological, socio-psychological. Let us pay attention to linguistic and psycholinguistic methods in gender studies. Linguistic methods complement intelligence research tasks, associated with speech, word and text. Psycholinguistic methods used in gender psychology (semantic differential, semantic integral, semantic analysis of words and texts), aimed at studying speech messages, specific mechanisms of origin and perception, functions of speech activity in society, studying the relationship between speech messages and gender properties participants in the communication, to analyze the linguistic development in connection with the general development of the individual. Nowhere in gender practice there is the whole arsenal of psychological methods that allow you to explore psychological peculiarities of a person like observation, experiments, questionnaires, interviews, testing, modeling, etc. The methods of psychological self-diagnostics include: the gender aspect of the own socio-psychological portrait, a gender biography as a variant of the biographical method, aimed at the reconstruction of individual social experience. In the process of writing a gender autobiography, a person can understand the characteristics of his gender identity, as well as ways and means of their formation. Socio-psychological methods of studying gender include the study of socially constructed women’s and men’s roles, relationships and identities, sexual characteristics, psychological characteristics, etc. The use of gender indicators and gender approaches as a means of socio-psychological and sociological analysis broadens the subject boundaries of these disciplines and makes them the subject of study within these disciplines. And also, in the article a combination of concrete-historical, structural-typological, system-functional methods is implemented. Descriptive and comparative methods, method of typology, modeling are used. Also used is a method of content analysis for the study of gender content of modern gender-stamped journals. It was he who allowed quantitatively to identify and explore the features of the gender concept in the pages of periodicals for women and men. A combination of historical, structural-typological, system-functional methods is also implemented in the article. Descriptive and comparative methods, method of typology, modeling are used. A method of content analysis for the study of gender content of modern gender-labeled journals is also used. It allowed to identify and explore the features of the gender concept quantitatively in the periodicals for women and men. The conceptual perception and interpretation of the gender concept «woman», which is highlighted in the modern gender-labeled press in Ukraine, requires the elaboration of the polyfunctionality of gender interpretations, the comprehension of the metaphorical perception of this image and its role and purpose in society. A gendered approach to researching the gender content of contemporary periodicals for women and men. Conceptual analysis of contemporary gender-stamped publications within the gender conceptual sphere allows to identify and correlate the meta-gender and gender concepts that appear in society.

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