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1
Venkatachalam, Ramiya. "Surfacing Personas from Enterprise Social Media to Enhance Engagement Visibility." The Ohio State University, 2013. http://rave.ohiolink.edu/etdc/view?acc_num=osu1370882249.
Повний текст джерела
2
Hunter, Catherine Wood. "Flesh for fantasy : exposing the sexualised and manipulated female persona in contemporary women's media." Thesis, Stellenbosch : Stellenbosch University, 2005. http://hdl.handle.net/10019.1/21213.
Повний текст джерелаАнотація:
Thesis (MA)--University of Stellenbosch, 2005.ENGLISH ABSTRACT: This thesis focuses on the representation of women in media aimed at women. A critical examination of visual communication (magazines, advertising and visual story-telling1) will demonstrate that the media may be regarded as highly influential in the way women perceive their bodies, reproduction and sexuality. I begin by examining the presentation of the ‘ideal’ woman as an instance of the Pygmalion complex. This reading of the media’s formulation of the female ideal aims to demonstrate the psychological effects of the Pygmalion complex on women, and illustrates how the resultant striving for perfection drives production and consumption. I shall demonstrate how the image of the ‘ideal’ woman is increasingly more sophisticated and convincingly portrayed through the use of digital manipulation, plastic surgery, excessive dieting and exercise regimes. I propose that the average woman is left feeling inadequate and is undermined by the voice of her own cultural representation. This thesis also investigates the persistence of the virgin / whore binary in the media’s depiction of female sexuality. I propose that this is an essentialist and dualistic presentation of female sexuality as either ‘good’ (surrendered, submissive and conforming – i.e. the virgin); or ‘bad’ (transgressive, explicit, dangerous and destructive – i.e. the whore). I further suggest that this polarised appropriation of women’s sexuality deprives women of ownership of their own sexuality. I also propose that the media’s treatment of female sexuality presents women as being in competition within one another for male attention and approval and that this representation damages female solidarity. Finally I demonstrate that pornography has infiltrated all aspects of popular culture, from magazines to music videos. My hypothesis is that this use of pornographic conventions depicts the rape and abuse of women as normative, commonplace and even entertaining, and that this has a detrimental effect on both women’s and men’s sexual and social wellbeing.
AFRIKAANSE OPSOMMING: Hierdie tesis is gerig op hoe vroue in die media wat op vroue gerig is, verbeeld word. 'n Kritiese ondersoek van visuele kommunikasie (in tydskrifte, reklame en visuele verhaling2) sal toon hoe die media as uiters invloedryk beskou kan word ten opsigte van hoe vroue hul eie liggame, voortplanting en seksualiteit beskou. Ek begin deur die voorstelling van die 'ideale' vrou as 'n voorbeeld van die Pygmalionkompleks te ondersoek. Hierdie beskouing van die media se formulering van die ideaal van vrouwees is daarop gerig om die sielkundige effek van die Pygmalion-kompleks op vroue te demonstreer en illustreer hoe produksie en verbruik deur die strewe na perfeksie wat as gevolg van hierdie formulering ontstaan, aangedryf word. Ek sal toon hoe die beeld van die 'ideale' vrou, as meer en meer gesofistikeerd, oortuigend weergegee word deur middel van digitale manipulasie, plastiese snykunde, oormatige volg van diëte en oefenprogramme. Ek voer aan dat die gemiddelde vrou hierdeur met die gevoel gelaat word dat sy tekortskiet en ondermyn word deur die boodskap van die publikasies wat haar eie kulturele beeld verwoord. Hierdie tesis ondersoek ook die volhardendheid van die tweeledige voorstelling van vroulike seksualiteit in die beelding van maagd en hoer wat in die media aangebied word. Ek voer aan dat dit 'n wesenlike en dualistiese voorstelling van vroulike seksualiteit as óf 'goed' (uitgelewer, gedwee en konformerend – d.w.s. die maagd), óf 'sleg' (oortredend/sondig, eksplisiet, gevaarlik en vernietigend – d.w.s. die hoer) is. Ek stel verder voor dat hierdie gepolariseerde toe-eiening van die vrou se seksualiteit vrouens van eienaarskap van hul eie seksualiteit ontneem. Ek stel ook voor dat die voorstelling van die vrou se seksualiteit soos dit in die media aangebied word, suggereer dat vrouens ter wille van die aandag van 'n man en om goedkeuring te wen met mekaar kompeteer en dat hierdie voorstelling skade doen aan die gevoel van solidariteit tussen vroue. Ten slotte demonstreer ek hoe pornografie reeds alle aspekte van die populêre kultuur vanaf tydskrifte tot musiekvideos binnegedring het. My hipotese is dat hierdie gebruik van pornografiese konvensies die verkragting en mishandeling van vroue as normatief, alledaags en selfs vermaaklik uitbeeld en dat dit 'n nadelige effek het op die seksuele en die sosiale welsyn van mans sowel as vroue.
3
McVey, Molly Jeane. "The Public Persona of Nelson R. Mandela: A Study of U.S. Print Media Narratives." PDXScholar, 1993. https://pdxscholar.library.pdx.edu/open_access_etds/4692.
Повний текст джерелаАнотація:
This thesis examines the contribution made by the U.S. print media to the development of Nelson Mandela's public persona. The period studied is from 1985 to June, 1990. This thesis explores the following questions: 1) How did the public persona of Nelson Mandela evolve in the dominant U.S. print media; 2) How do these stories, in content and form, serve to establish Nelson Mandela as a public hero; 3) What cultural myths structure the news stories of Nelson Mandela that serve as the interpretative framework for public belief and action? Data for analysis were drawn from The New York Times, The Los Angeles Times, and The Wall Street Journal. Each newspaper has a daily circulation of over 1 million. It was found that during the period studied, the development of Mandela's public persona occurred in two distinct phases: 1985 to mid-1989 and late 1989 to June, 1990. Analysis reveals that the media relied on narrative form to create an image of Mandela which invites the reader to accept, believe in, and support Mandela and his cause. During these phases the media established Nelson Mandela as a hero and celebrity for their reader audience via a number of rhetorical practices. These include: the introduction of Mandela as a legend and hero among black South Africans; the practice of surrounding Mandela with mythical reference; establishing Mandela as an individual who subscribes to many traditional American values and; the serial reporting of pseudo-events. Implications of the study and suggestions for further research in the areas of textual analysis, policy analysis, and audience analysis are discussed.
4
Manco, Daniel Jeremy. "“In Our Different Ways We Are The Same”: Representations of Disability in the Music and Persona of Morrissey." Bowling Green State University / OhioLINK, 2009. http://rave.ohiolink.edu/etdc/view?acc_num=bgsu1245685405.
Повний текст джерела
5
Casteryd, Magdalena. "Strategisk retoriker eller bara bitter och arg? : - en retorisk analys av krönikören Linda Skugge." Thesis, Uppsala University, Department of Information Science, 2005. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-6036.
Повний текст джерелаАнотація:
Abstract
Aim: The aim of the study is to analyze ten different columns written by Linda Skugge, in order to see what kind of rhetorical means she uses to get her message across. It is also to examine if, and to what extent, these means are of female nature, and to see what kind of persona Skugge uses in order to be trustworthy.
Method: Rhetorical analysis of ten columns written by Linda Skugge
Main results: The study has shown that Skugge´s rhetorical strategies differ from the ones recommended in theories about female speech. Skugge writes with a lot of character and emotionally based arguments, which, according to the theories, is more of a male way of speaking. Skugge gives an impression of being strong, competitive and offensive in her character, but also reveals that her role is consciously chosen in order to receive respect and to gain power.
Number of pages: 42
Course: Media- and Communication studies D
University: Department of Information science, University of Uppsala
Period: Spring 2005
Tutor: Amelie Hössjer
Keywords: rhetoric, rhetorical analysis, feminist studies, persona, Linda Skugge
6
Prandini, Carlo <1960>. "Studio della psicologia e sviluppo della persona nella scuola media superiore: modificazione delle strategie di coping, del benessere psicologico e delle credenze epistemologiche." Doctoral thesis, Alma Mater Studiorum - Università di Bologna, 2007. http://amsdottorato.unibo.it/280/.
Повний текст джерела
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Karlsson, Linda. "Svenska podcasts och dess innehåll : Viktiga faktorer för populära podcasts enligt enkätundersökning om lyssnarvanor och fokusgruppintervju med medieproduktionsstudenter." Thesis, Högskolan Dalarna, Ljud- och musikproduktion, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:du-27289.
Повний текст джерелаАнотація:
Intresset för att lyssna och skapa podcasts har ökat markant i Sverige sedan 2004 då formatet etablerades. Syftet med arbetet är att undersöka vilka faktorer som gör populära podcasts intressanta för lyssnare. För att ta reda på detta gjordes en enkätundersökning där 422 personer deltog. Sedan genomförde jag, tillsammans med en fokusgrupp med fem medieproduktionsstudenter, en jämförande analys av åtta populära podcasts i Sverige och vägde resultat från enkätundersökning och fokus grupp mot varandra. Tidigare forskning om hur medieteknologiska utvecklingen lett till förändrade lyssnarvanor och rekommendationer för att skapa intressanta podcast presenteras i uppsatsen och för att förstå och beskriva mina resultat har stödteori om musiklyssning använts. Resultat från enkätundersökningen visar att majoriteten av deltagarna anser att ett podcast-avsnitt bör vara runt 60 minuter långt, kategoriseras som Samhälle & Kultur, Nyheter & Politik och/eller Komedi och att lyssnarna helst vill uppleva glädje/underhållning, nyfikenhet/spänning och/eller kunskapsutvecklande/informativt innehåll i podcast. Resultat från den fokuserade gruppintervjun visar att deltagarna ansåg att rösten, språket som används samt ljudkvalitén påverkar huruvida de ansåg att ett avsnitt var värt att lyssna på mer än själva innehållet. Uppsatsen knyter då an till Tagg’s teori om röst-persona och dess betydelse att skapa mening för lyssnare inom populärmusik och film. Deltagarna upplevde även att om personerna som pratar i en podcast är kända sedan tidigare kan detta påverka lyssnarens intresse för innehållet. Genom att framföra lyssnarvanor och preferenser hos lyssnarna kan det bidra med bättre förutsättningar för de som skapar och producerar podcast.
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Unander, Marcus. "Keeping the User and User Data in Mind : A Study on Empathy and Personas." Thesis, KTH, Skolan för elektroteknik och datavetenskap (EECS), 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-264539.
Повний текст джерелаАнотація:
One method to create and work with personas is to abstract the user data into a character with a background story and a set of goals. This method has been argued against as the method is argued to lead to, for example, stereotyping users and for not exposing User Experience (UX) designers to user data. User data has been argued to be used by UX designers to make design decision. This study examines the possibility for UX designers to empathize with a persona that have additional accessible representations of user data. The results from this study imply that it is possible for UX designers to empathize with a persona while having access to representations of user data. Additionally, the results indicate that the persona design methods used in this study need further development.En metod för att skapa och jobba med personas är att abstrahera användardatan till en karaktär med en bakgrundshistoria och ett antal mål. Denna metod har argumenterats mot bland annat för att metoden leder till att man skapar stereotypa användare och för att inte exponera User Experience (UX) designers till användardatan. Användardata har argumenterats användas av UX-designers för att göra designrelaterade beslut. Denna studie undersöker möjligheten att empatisera med en persona som har ytterligare representationer av användardata tillgängliga. Resultatet av denna studie indikerar att det är möjligt för UX designers att empatisera med en persona medan representationer av användardata finns att tillgå. Ytterligare indikerar resultaten att designmetoderna för den persona som användes i denna studie är i behov av ytterligare utveckling.
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Dahlberg-Dodd, Hannah Elizabeth. "Social Meaning in Virtual Space: Sentence-final expressions in the Japanese popular mediascape." The Ohio State University, 2019. http://rave.ohiolink.edu/etdc/view?acc_num=osu1573476174708106.
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Hardisson, Guimerà Julio. "La producción de la imagen pública de la persona en el discurso de las redes sociales telemáticas." Doctoral thesis, Universitat de Barcelona, 2019. http://hdl.handle.net/10803/666661.
Повний текст джерелаАнотація:
Durante las últimas décadas hemos asistido a la penetración masiva de las tecnologías de la información en la mayor parte de las esferas de las actividades humanas y en las diversas instituciones que articulan el orden social contemporáneo. Se trata, asimismo, de un proceso transformación material de la cultura en el que –mediante la digitalización generalizada de soportes y medios– se han integrado en un solo sistema numérico toda una serie de tecnologías analógicas y procedimientos diversos que hasta hace poco encontrábamos por separado, yuxtapuestos o entrelazados. Con todo, la proliferación exponencial de las tecnologías digitales no puede observarse como la mera invención y diseminación social de unos objetos técnicos que mecánicamente precipitan una serie de cambios en la manera en la que se organiza y comunica una sociedad. La tecnología siempre se desarrolla en el seno de un orden social concreto, nunca fuera, y resulta, en consecuencia, engañoso atribuirle un estatus externo y falsamente especializado.
En este sentido, se ha de tener en cuenta el estrecho vínculo que existe entre la emergencia de las comunicaciones telemáticas y un orden social en el que una buena parte de las instituciones tradicionales –como la familia nuclear, asociada al hogar, al trabajo estable y a un medio como la televisión– se debilitan. En un contexto en el que las relaciones sociales se atomizan, el trabajo se vuelve temporal y la movilidad de las personas se generaliza, un dispositivo sociotécnico ubicuo, bidireccional y personalizado como el telemático parece hallarse en condiciones de rearticular y cohesionar un entorno inestable y fragmentado. A través de plataformas como las redes sociales, la comunicación telemática no solo cubre las necesidades de orientación, entretenimiento e información que la población demanda de un modo que la televisión tradicional apenas puede alcanzar, sino que es capaz de dotar a los individuos de una presencia constantemente actualizada en el dominio público digital. En otras palabras, permite construir discursivamente una imagen personal a partir de distintos recursos semióticos, verbales y visuales, de cara a la audiencia, un fenómeno que en gran medida emerge como respuesta a la problemática de unas relaciones sociales y laborales inciertas, precarias y progresivamente desterritorializadas.
Es por ello que tanto Internet como las redes sociales telemáticas hayan de ser consideradas, más allá de meras cuestiones instrumentales, como instituciones sociales de pleno derecho y formas culturales centrales en la contemporaneidad. Una forma cultural, en el caso de las plataformas sociales, caracterizada por el self-publishing (capacidad que otorga a los usuarios de generar y compartir sus propios contenidos), el sense-of-copresence (la simulación de un entorno compartido) y el stream-of-data (organización de la información en forma de flujo centralizado y permanentemente actualizado).
Con todo, también se ha de tener en cuenta que las nuevas y acuciantes necesidades sociales pueden ser cubiertas de distintos modos. La breve historia de Internet nos muestra que en la evolución de las distintas plataformas digitales se suceden diversas configuraciones, reconfiguraciones y fusiones de modelos, en ocasiones antagónicos, de entender la comunicación telemática, hasta llegar al modelo hegemónico representado por Facebook e Instagram en la actualidad. Un modelo de red social corporativo en el que prima la función promocional y el principio de popularidad, los cuales se inscriben materialmente en la interfaz a través de mecanismos como el rating, liking, friending o sharing en combinación con una serie de estrategias que favorecen la cuantificación de las interacciones y la asimilación de la conversación telemática a una suerte de intercambio mercantil.
Es en este escenario, por tanto, donde ha de ubicarse la producción discursiva de la imagen pública de la persona actualmente. Un contexto que obliga a plantearse en qué medida el sujeto produce su propia imagen personal y hasta qué punto esta imagen es producida por la misma estructura discursiva subyacente en la interfaz. Una imagen, o doble virtual, que, por lo demás, tampoco puede desvincularse de una función promocional que atraviesa múltiples tipos de discurso; expande más allá de sus fronteras disciplinas vinculadas a la publicidad, el marketing o la propaganda; crea nuevas variedades discursivas; y, en definitiva, se constituye en una función dominante de nuestra cultura y de la sociedad de consumo contemporánea.
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Brallier, Lauren A. "A Point of Tension: Using Personas to Improve the Apparel Design Process." Kent State University / OhioLINK, 2016. http://rave.ohiolink.edu/etdc/view?acc_num=kent1470079615.
Повний текст джерела
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Dye, Michaelanne M. "La Vida Online: The Parallel Public Sphere of Facebook as Used by Colombian Immigrant Women in Atlanta." Digital Archive @ GSU, 2011. http://digitalarchive.gsu.edu/anthro_theses/52.
Повний текст джерелаАнотація:
This thesis examines how Colombian women within the city of Atlanta utilize Facebook as a parallel public sphere, a cultural phenomenon through which the silenced use mediums of popular culture to discuss private and public dilemmas (Dewey 2009). Through ethnographic research in Atlanta, I analyze how these young women use Facebook as they negotiate their identity through the multiple contexts of their everyday lives. Drawing from feminist critiques, I explore whether Facebook provides an alternative to the traditional public sphere, while also investigating how power structures influence freedom of expression online. Through an international network of friends, these women tackle topics of discrimination, personal struggles, and individual accomplishments. By addressing pertinent issues, such as immigration reform policies, through a public forum, Colombian women become activists in order to disseminate information and educate others. This study explores the parallel public sphere, as well as its possible implications for diasporic communities, by examining the power of social connections and the performance of public personas through an arena not bounded by physical space.
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McLaren, Laura. "The Lyric Video as Genre: Definition, History, and Katy Perry's Contribution." Thesis, Université d'Ottawa / University of Ottawa, 2018. http://hdl.handle.net/10393/38124.
Повний текст джерелаАнотація:
Since YouTube was founded in 2005, prosumers have been uploading karaoke-style “lyric videos” of their favourite songs in order to creatively and visually accompany the song, while making it available online to other listeners. In the last few years, more and more artists have adopted this trend and are releasing official lyric videos that follow and expand on this tradition, thus commanding immediate visual attention to new singles. Additionally, these videos control the images and sounds associated with the song and artist, while profiting from advertising revenue tied to online video content. Though scholarship on music video is increasing, there is no evidence of scholarly research on lyric videos. Seemingly simple, these videos create meanings that impact artistic personae, song and album reception, and genre identity formation. They are not merely promotional devices, or placeholders for “official” music videos.
Grounding my analysis in genre theory (Frow 2015, Brackett 2015 & 2016, Fabbri, 1982, Holt, 2007), I claim that lyric videos comprise a new visual genre of music video, following their own parameters, connections, and histories, while simultaneously participating in the ideologies and tropes of their musical genre. In order to illustrate the framework, I offer a history of the genre by focusing my analysis on the lyric videos released by Katy Perry over the course of seven years, from 2010 to 2017, from the promotion for four of her most recent albums. By offering a historical analysis, I show how the lyric video has emerged, evolved and become established as a distinct visual genre. I include brief interludes in my analysis to highlight other important moments in the development of the genre, and to discuss how the lyrics, sound, and images are diversely represented in lyric videos depending upon musical genre. Drawing from feminist theory (Gledhill 2000), as well as persona theory (Auslander 2004, Moore 2005), I conclude that lyric videos offer unique possibilities for artists to amplify the meaning of their song and the spectator’s understanding of the lyrics, while portraying information about the artist’s subjectivities, and as such, deserves more scholarly attention as a distinct visual genre.
14
Hanisch, Raimund. "In persona Christi agere : der Beitrag der Rollentheorie J.L. Morenos zur Unterstützung bei der Übernahme der Pfarrerrolle durch berufliche Fortbildung /." Berlin : Pro Business, 2006. http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014903450&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA.
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15
Säflund, Malin. "Har du också bunkrat upp med 40pack toalettpapper? : En topikanalys av kommunikationen i kommentarsfältet på SVT Nyheters Facebooksida under kris." Thesis, Södertörns högskola, Institutionen för kultur och lärande, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-41736.
Повний текст джерелаАнотація:
Social media has changed how we the communicate, especially in the political sphere and in time of crisis. This thesis will explore this change by studying comment sections on Facebook during the spread of the disease covid-19, with the aim to understand how ideologies are spread and to who. The material used are comments on posts with links to news regarding the Swedish government’s handling of the spread of the virus published on SVT Nyheter´s Facebook page. The purpose is to answer what points, grounds and operations of discussion is to be found in the material and whom does the communication target? To do so the thesis uses a theoretical and methodological framework of Edwin Black´s the second persona and Maria Wolrath Söderberg´s topoi as meaning makers as well as her topoi analysis. The conclusion of the analysis of the material is that ideological influence and convincing is used in social media during the time of a crisis with two specific targets: to legitimize the values with and for like-minded and to convince undecided about the correct values by expressing their own and by diminishing others.
16
Rundgren, Sophie, and Mikaela Ramos. "Hur används sociala medier inom politiken idag? : En kvalitativ studie som jämför Twitter och Instagram, och hur dessa används inom politiken." Thesis, Södertörns högskola, Institutionen för naturvetenskap, miljö och teknik, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-18624.
Повний текст джерелаАнотація:
This paper aimed to investigate how Swedish politicians use social media Twitter and Instagram and if there was evidence to discern of personal branding and identity creation. Main method used was the observation of four politicians’ shared content on Twitter and Instagram. In order to strengthen the results of the study, interviews were also made on the same politicians, of which two responded. The study showed, among other results that Twitter is used more for political aspects and Instagram to show personality and lifestyle. Several signs of personal branding and identity were also found.
17
Eliasson, Ocean. "Musik som stöd för karaktärsskapande : En studie om att skapa karaktärer med hjälp av instrumentalmusik." Thesis, Blekinge Tekniska Högskola, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:bth-16619.
Повний текст джерелаАнотація:
När det kommer till allmänt skapande så anser jag att det handlar mycket om att komma på idéer. Att ta vara på sina vardagliga möten och sin omgivning runt omkring sig kan vara användbart material för att bli inspirerad och motiverad till att skapa något. Från arkitekter som ritar hus till tekniker som skapar inom medieteknik, så har många idéer inspirerats från någon grund, för att sedan fått existens. I mitt fall har jag inspirerats av Walt Disney’s Fantasia (1940) och fått idéen att testa skapa en metod om hur karaktärer kan frambringas med stöd av instrumentalmusik. Oavsett när det kommer till film, spel eller litteraturer så har karaktärer en oerhört stor betydelse i alla typer av berättelser. Det finns till visshet en mångfald olika sätt hur karaktärer kan skapas och jag har haft som mål att skapa en egen metod för de som är i behov eller har intresse av skapa karaktärer. I detta kandidatarbete kommer mitt tillvägagångssätt presenteras om hur jag har skapat tre olika karaktärer med hjälp av tre olika instrumentallåtar. I detta kandidatarbete kommer det presenteras forskning om hur vi kan uppleva musik, användbar information om karaktärsskapande och vilka metoder jag har använt mig av under min karaktärprocess. I slutet har tre stycken grundkaraktärer frambringats med hjälp från mina tre utvalda instrumentallåtar, och en gestaltning kommer introducera förslag om hur karaktärerna kan se ut.I think when it comes to overall creation, it's a lot about getting ideas. When it comes to finding ideas, I think it’s about paying attention to your everyday meetings and surroundings to find useful materials that can be inspiring and create motivation to design. From architects who draw houses, to technicians who create in media technology, so have many ideas been inspired for some kind of basic. In my case, I have been inspired by Walt Disney’s Fantasia (1940) and got the idea of trying to create a method about how characters can be produced with help from instrumental music. When it comes to movies, games or literatures, characters have a enormous importance in all kinds of stories. There are surely a variety of ways in how characters can be created, and my goal in this bachelor thesis have been to create an usable method for those who are in need or have interest in creating characters. In this bachelor thesis, my approach will be presented, about how I’ve created three different characters with help of using three different instrumental songs. In this bachelor thesis will research be presented on how we can experience music, useful information about character creation, and the methods that have been used in my character process. In the end, three different basic characters will be presented with various personalities and a design will introduce proposals on how the characters might look like.
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Hedbeck, Ellinore. "Med barnen som insats : En retorisk målgruppsanalys av reklamfilmer för online-casinon." Thesis, Södertörns högskola, Retorik, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-41499.
Повний текст джерелаАнотація:
This essay in rhetoric examines TV commercials for some of the biggest online casinos in Sweden. The aim is to identify if these gambling companies are targeting young people under 18 years old in their communication. Therefor I analyzed a total of three commercial movies – one from each gambling company – to determine which audience they are directing their communication to. To be able to do this I used Edwin Blacks theory the second persona and Kenneth Burkes theories identification and dramatism. With the use of the pentadic analysis method I found several factors that young people can identify themselves with. According to my results in the analysis I found that the second persona for each TV commercial was young people. Therefor I determined that some of the biggest gambling companies have young people as one of their target groups. I discuss my result in comparison to earlier research about both gambling commercial and children’s ability to understand and trust TV commercials. I also discuss the problematic of these kinds of commercials that targets young people and I’m therefore trying to create awareness about this issue.
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Gustafsson, Filip. "An Explorative Design Study of a Booking System : Evaluating the Usability and Experience of a User Interface for Novice Admin Users." Thesis, KTH, Skolan för elektroteknik och datavetenskap (EECS), 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-249690.
Повний текст джерелаАнотація:
This study explored how the UI of booking sunbeds could be designed to be efficient and effective while being satisfactory to use for novice admin users of the system. Personas were created through a workshop that together with visual heuristics helped drive the design of an initial paper prototype that was evaluated with users. Iterating the design of the paper prototype, a hi-fi prototype was created using Adobe XD. The hi-fi prototype was evaluated using a task-based usability test with seven participants who provided quantitative data of time spent per task and number of clicks required, and qualitative data through a SUS questionnaire along with semi-structured interviews. The prototype was effective and efficient while scoring a high 90 points on the SUS scale. Qualitative data from the participants indicated that the inclusion of transitions and transformation in the UI helped create a playful experience and a system that was perceived to be easy to learn and use. The results and data of evaluating the prototype can help future designers of systems account for transitions and transformations earlier in the design process that could improve the overall usability for novice users in general.Den här studien utforskade hur ett gränssnitt för ett bokningssystem kunde designas för att vara effektivt och ändamålsenligt samtidigt som användargruppen av administrativa förstagångsanvändare uppfattar systemet som tillfredsställande. En workshop hölls för att skapa personas, vilket tillsammans med visuella heuristiker drev designen av en första pappersprototyp som utvärderades med användare. Med feedback från pappersprototypen skapades en digitalt interaktiv prototyp som utvärderades baserat på kvantitativa data från hur användare klarade av att utföra uppgifter, samt kvalitativa data från semistrukturerade intervjuer och användbarhetsenkäten SUS (System Usability Scale). Prototypen var effektiv och ändamålsenlig och fick 90 poäng enligt SUS-skalan. Den kvalitativa data indikerade att inkluderingen av övergångar och transformeringar i gränssnittet skapade en lekfull upplevelse och gjorde att systemet ansågs vara enkelt att använda. Studiens insamlade data och resultat kan hjälpa framtida designers av system ta hänsyn till övergångar och transformationer tidigt i designprocessen för att öka den generella användbarheten för förstagångsanvändare
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Fransson, Axel, and Christoffer Börjesson. "Virtuell verklighet för kommunikation och interaktion : Interaktiva rum som kommunikationsverktyg." Thesis, Blekinge Tekniska Högskola, Institutionen för teknik och estetik, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:bth-14832.
Повний текст джерелаАнотація:
Kandidatarbetet undersöker virtuell verklighet som ett spatialt och interaktivt realtids-medium för den arkitekturella domänen. Media används vanligtvis inom mäklar-, visualiserings-, och designindustrin för att representera föremål på ett förståeligt och övertygande vis genom bilder eller animerade filmer. Utgångsproblemet har varit användbarheten av högdetaljerad arkitekturell visualisering som representeras i 2D. Studier visar att 2D passar för viss abstrakt information som kronologisk sekvens eller data trender, men för komplicerad information som lokalisering och spatiala relationer är 2D för abstrakt. Målet är att skapa en prototyp i form av ett virtuellt rum vars syfte tjänar kommunikationsverktyg mot intressenter eller inom organisationen för tydligare beslutsförmåga. Fokus låg på användbarhet för att evaluera prototypens design-aspekter navigation, selektion/manipulation och indirekta kontroller. Utgångspunkten var en pragmatisk filosofi med användningen av mixade metoder för att nå djupare insikter i prototypen. Med hjälp av texturerings- och 3D modelleringsprogram samt spelmotorn Unreal Engine 4 har en virtuell nybyggnation skapats. Därefter har tre användbarhetstester formats som evalueras med hjälp av system usability scale. Detta expanderas på med en kvalitativ intervju där resonemang om användbarhet, kostnadseffektivitet och lämplighet framkommer. Utvärderingen indikerar att användarna är nöjda, men riktad evaluering av interaktions-teknikerna var för sig hade skapat insikter i specifika fallgropar av systemets designområden.The bachelor thesis investigates virtual reality as a spatial and interactive real-time medium for the architectural domain. Media is usually used in the brokerage, visualization and design industry to represent objects in an understandable and compelling manner through images or animated films. The starting problem has been the usability of high-detailed architectural visualization represented in 2D. Studies show that 2D fits for some abstract information like chronological sequence or data trends, but for complex information such as location and spatial relationships, 2D is too abstract. The goal is to create a prototype in the form of a virtual space whose purpose serves as communication tools with stakeholders or within the organization for patent decision-making. The focus was on usability to evaluate the prototypes design aspects navigation, selection / manipulation, and indirect controls. A pragmatic philosophy was employed with the use of mixed methods to reach deeper insights into the prototype. With the help of texturing and 3D modeling programs and the Unreal Engine 4 game engine, a virtual room has been constructed. Thereafter, three usability tests were formatted and evaluated using system usability scale. This is expanded with a qualitative interview where reasoning about usability, cost-effectiveness and appropriateness emerges. The evaluation indicates that the users are satisfied, but targeted evaluation of the interaction techniques had created insights into specific pitfalls of the system's design areas.
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Carinus, Suzaan. "Articulating a personal social media strategy." Thesis, Stellenbosch : Stellenbosch University, 2012. http://hdl.handle.net/10019.1/95672.
Повний текст джерелаАнотація:
Thesis (MBA)--Stellenbosch University, 2012.ENGLISH ABSTRACT: History and statistics confirm that social media and the internet has come a long way and is bound to keep evolving and growing in the future. But many opposing views and criticism surround the ubiquitous use thereof. One’s personal social media strategy is the basis of personal branding. Managing the strategy pro-actively and creatively is thus very important. The report gives a quick overview of the web key concepts, technologies and tools currently available for social media participation. These tools are grouped by looking at various current social media classification frameworks that exist. Alas, classification must also somehow make provision for forthcoming platforms – and is thus not conclusive. A discussion of the latest technological, digital and social media trends and adoption factors were also included. Knowledge of the trends influence the personal social media strategy formulation heavily. Intermediaries can also assist to provide the required knowledge or experience and also more extensive services if chosen, because creating content is much different from merely consuming it and the technologies, tools and trends change incredibly fast. Several case studies were analysed to gain insights about guidelines, etiquette, risks, challenges and achievements in the social media arena. The various lessons demonstrated the importance of establishing guidelines for social media participation. The case studies further demonstrated that the level of transparency the world has now, won’t support having different identities for a person. Everybody need to understand and accept the societal shift and adjust their behaviour accordingly, if they want to achieve success in the digital arena. This is also of the essence to CEO’s – as their companies will increasingly require their involvement in the social media arena, in order to remain relevant. All the relevant factors were taken into consideration in order to compile a suggested framework for personal social media strategy compilation. Following the framework, not as a recipe but as a mere guideline, will assist individuals to draw up their own personal social media strategy. The strategy consists of four phases, namely planning, organising, execution and monitoring and are set out with several building blocks contained in each, as well as advice on how to approach each building block. Despite the formality of the given framework, it is imperative to remember to have fun – if the creator is not, the audience certainly also won’t and all the effort will most definitely be wasted. Key words: Personal social media strategy; Social media; Social networking; Social media guidelines; Personal social media strategy framework
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Sedick, Samiera. "The perceptions of older persons in residential care facilities regarding how they are portrayed in the print media / Samiera Sedick." Thesis, North-West University, 2010. http://hdl.handle.net/10394/4895.
Повний текст джерелаАнотація:
Despite the growing numbers and valuable contributions of older individuals to society, they continue to face negative attitudes towards them. Such attitudes are largely influenced by portrayal of older persons in the media. Understanding how the media portrays older people to the public can provide significant insights into the nature of the images from which older people may make comparisons and which inform the perceptions, opinions, and attitudes of other people. There is little knowledge of perceptions of media portrayal in old age, and this study aimed to obtain insight from the point of view of older people regarding how they are portrayed in the printed media. Qualitative research has been applied to gain insight in the older persons’ perceptions. The case study method was chosen since it allowed the researcher to gain an in–depth understanding of older person’s perceptions regarding how they are portrayed in the media. The participants in this study consisted of nine male and 12 female individuals residing in a residential care facility. Persons between the ages of 60 and 85 were purposively chosen since they can contribute to meaningful insight regarding how they are portrayed in the print media. Data was collected by means of conducting focus group discussions and individual interviews. The use of these methods enabled dynamic interactions resulting in the production of rich, detailed information. Data was analyzed using thematic content analysis and key–word–in–context analysis. Guidelines to ensure the integrity of the findings have been applied.
The findings indicated that older persons perceive their portrayal in the media to be minimal in terms of the exposure that they receive. Older persons feel that on the seldom occasion when they are in the media, they are presented as an isolated population separated from younger persons. The portrayal of older persons in the media is also perceived as stereotypical in the sense that older persons are presented as sick, inactive, weak and fragile. The implications of such portrayal according to older persons are that they influence intergenerational relationships and they also confirm stereotypical assumptions about older persons. Older persons feel that they rather want to be portrayed in terms of the valuable contributions that they are making to all spheres of life, despite old age. The media should thus promote positive ageing, which could contribute to the stimulation and motivation of older persons. Findings of this study also indicate that while older persons enjoy reading magazines and newspapers they are often limited to do so due to financial restrictions and physical limitations such as poor eyesight. The findings of this research of older persons perceptions regarding their portrayal in the media has implications for intergenerational relationships as well as to advertisers and marketers who are looking to appeal to the older population.Thesis (M.A. (Research Psychology))--North-West University, Potchefstroom Campus, 2011.
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Steil, Diana Dorothea. "Personal Choice." Digital Commons at Loyola Marymount University and Loyola Law School, 1986. https://digitalcommons.lmu.edu/etd/663.
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Bååth, Jonas. "Conducting the Personal Brand : Sociological investigations on brand and identity for one-person enterprisers at social networks sites." Thesis, Umeå universitet, Sociologiska institutionen, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-52783.
Повний текст джерелаАнотація:
The object of this master’s dissertation has been to investigate one-person enterprisers’ (OPE) experiences of conducting both personal identity and brand at social network sites (SNS). The purposes of this research have been to elaborate on sociological theories of brand and identity in a network society context and to present hypotheses on how SNS can be developed to empower all OPEs. Since this field is rather unexplored in sociological research, and because it is the experiences of the OPEs that are the focus of the research, ethnographic methods, i.e. qualitative interviews, were chosen. These interviews were then analysed, primarily through Erving Goffman’s theory of self-presentation, Manuel Castells’s theory of identity, and the sociological concept of life-conduct deriving from Max Weber. The findings provoked both theoretical and empirical conclusions. The theoretical hypothesis is that Castells’s and Goffman’s respective theories should be used as back and front end interpretations of everyday life conduct. The empiric hypothesis provoked is that some OPEs have a strategic (as opposed to a sincere) approach to SNS. These OPEs are experiencing alienation and anomie. To manage this, SNS need to focus more on tools for social communication and less on methods for making SNS ends in and of themselves.
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Mann, Steve 1962. "Personal imaging." Thesis, Massachusetts Institute of Technology, 1997. http://hdl.handle.net/1721.1/45496.
Повний текст джерелаАнотація:
Thesis (Ph.D.)--Massachusetts Institute of Technology, School of Architecture and Planning, Program in Media Arts & Sciences, 1997.Includes bibliographical references (p. 217-223).
by Steve Mann.
Ph.D.
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Kärrholm, Dan, and Henrik Johansson. "Person till person kommunikation : Sociala mediers inverkan på det uppkopplade samhället." Thesis, Blekinge Tekniska Högskola, Institutionen för teknik och estetik, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:bth-12737.
Повний текст джерелаАнотація:
Denna kandidatuppsats undersöker eventuella risker för person till person kommunikation som kan härstammar i användning av moderna tekniken och de sociala medierna. Syftet är att ta reda på vilka konsekvenser som förekommer när man överkonsumerar modern teknik och diverse sociala medier (t.ex. Facebook, Twitter, instagram och Myspace). Undersökningen kommer sedan ligga till grund för ett gestaltningsarbete där fokusen ligger på att söka en teknik som kan förbättra kommunikationen person till person genom att introducera personer inför ett problem som enbart kan lösas genom person till person kommunikation inom gruppen.This bachelor thesis examines the potential risks of face to face communication that may occur during the use of modern technology and social media. The aim is to find out what kind of impact may occur when people over consume modern technology and various types of social media (e.g. Facebook, twitter, Instagram and Myspace). The study will then form a base for a digital game witch will focus on finding a way technology can improve communication face to face. The game will introduce the players to a problem that only can be solved by working and communicate with each other.
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Macor, Alison Grace. "The visible audience : participation, community, and media fandom /." Digital version accessible at:, 2000. http://wwwlib.umi.com/cr/utexas/main.
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Blanck, Cecilia, and Kerstin Sellin. "Från objekt till subjekt? : en kvalitativ undersökning av hur personer med funktionshinder och nedsatt autonomi skildras i SVTs nyhetssändningar." Thesis, Södertörn University College, The School of Culture and Communication, 2002. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-615.
Повний текст джерелаАнотація:
Dagens svenska handikappolitik bygger på delaktighet och alla människors lika värde. Vi har undersökt om den officiella synen också slagit igenom i massmedia genom en kvalitativ undersökning av åtta nyhetsinslag i Rapport och Aktuellt som skildrar personer med begåvningsnedsättning och/eller nedsatt autonomi. Vi har också tittat på hur personerna skildras i förhållande till övriga i reportaget samt om medierna har någon ambition att föra den beroendes talan. Genom en kritisk diskursanalys har vi sökt utforska och kartlägga maktrelationer. Ett viktigt instrument har varit en lingvistisk analys.
Journalisternas ambition tycks vara att skildra personen med funktionshinder positivt och försvara eller förklara hennes behov och livssituation. Trots det dominerar ett latent budskap att personerna är osjälvständiga objekt, utanför den sociala gemenskap som journalist och tittare utgör. Tillsammans med en markant redaktionell särbehandling av aktörer med funktionshinder riskerar detta att öka diskrimineringen av personer med nedsatt autonomi.
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Sawada, Dan. "Recast : an interactive platform for personal media curation and distribution." Thesis, Massachusetts Institute of Technology, 2014. http://hdl.handle.net/1721.1/91423.
Повний текст джерелаАнотація:
Thesis: S.M., Massachusetts Institute of Technology, School of Architecture and Planning, Program in Media Arts and Sciences, 2014.78
Cataloged from PDF version of thesis.
Includes bibliographical references (pages 93-97).
This thesis focuses on the design and implementation of Recast, which is an interactive media system that enables users to dynamically aggregate, curate, reconstruct, and distribute visual stories of real-world events, based on various perspectives. Visual media have long been the means for consumptive information acquisition. However, the advancement of technology in the field of communication networks and consumer devices has made visual media a powerful tool for user expression. Given the background, Recast aims to present an intuitive platform for proactive citizens to create visual storyboards that represent the view of the world from their perspective. In order to fulfill the needs, Recast proposes a media analysis platform, as well as a block-based user interface for semi-automating the workflow of video production. As a result of an operation test and a user study, it was verified that Recast is successful in achieving its initial goals.
by Dan Sawada.
S.M.
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Gonne-Victoria, Benjamin, Guillaume Lécuellé, and Nagisa Sasaki. "Students' perceptions of online personal branding on social media sites." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-65789.
Повний текст джерелаАнотація:
This paper starts by an explanation of the context of personal branding and online personal branding and the problem identified by the authors. Thus, the purpose of the study is to investigate on the perception of students towards online personal branding through their own personal brand and with the perspective of matching employer’s expectations. A section reviewing online personal branding and related literature is provided in order to describe among others, the several components of the elaboration of an online personal brand and the different employers’ expectations towards this brand. Next, a section describing the different methods used in the study is implemented. The data of this paper is gathered through 13 semistructured interviews based on an operationalization of the different concepts presented in the theoretical framework section. The results are then presented in the empirical investigation section following recurrent identified themes bring by the respondents: The need to fit the norm, to stand out and of control. Then the data is analyzed through the theories and is therefore following the different components of an elaboration of a personal brand including the different items related to employer’s consideration and practices. Then the conclusion is drawing in order to answering the research question as well as providing some acknowledgement and recommendations. This paper has permitted to describe the perception of student towards online personal branding with the perspective of matching employers’ expectations. This perception is a rather incomplete online personal brand, consisting of a normalized image of the self, a tool for a certain self-realization towards a limited audience and a have a certain perception of an overall control of this online personal brand.
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Irey, Karen Vice. "Interpersonal communication through the mass media : characteristics of personal advertisers /." Full-text version available from OU Domain via ProQuest Digital Dissertations, 1985.
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Hankwitz, Molly. "Personal media and wireless cities : towards an urban spatial analysis." Thesis, Queensland University of Technology, 2011. https://eprints.qut.edu.au/71324/1/Molly_Hankwitz_Thesis.pdf.
Повний текст джерелаАнотація:
For the past decade, at least, varieties of small, hand held networked instruments have appeared on the global scene, selling in record numbers, and being utilized by all manner of persons from the old to the young; children, women, men, the wealthy and the poor and in all countries. Their presences bespeak a radical shift in telecommunications infrastructure and the future of communications. They are particularly visible in urban areas where mobile transmission network infrastructure (3G, 4G, cellular and Wi-Fi) is more established and substantial, options more plentiful, and density of populations more dramatic. These end user products—I phones, cell phones, Blackberries, DSi, DS, IPads, Zooms, and others – of the mobile communications industry are the latest, hottest globalized commodities. At the same time, wirelessness, or the state of being wireless, and therefore capable of taking along one's networks, communicating from unlikely spaces, and navigating with GPS, is a complex social, political and economic communications phenomenon of early 21st century life.
This thesis examines the specter of being wireless in cities. It lends the entire idea an experimentally envisioned, historical and planned context wherein personalization of media tools is seen both as a design development of corporate, artistic, and military imagination, as well as a profound social phenomenon enabling new forms of sharing, belonging, and urban community.
In doing that it asserts the parameters of a new mobile space which, aside from clear benefits to humankind by way of mobility, has reinscribed numerous categories including gender. Moreover, it posits the recognition of other, more nuanced theoretical spaces for complex readings of gender and gendered use, including some instantiation of the notion of 'network' itself as a cyborgian and gendered social form. Additionally, cities are studied as places where technology is not only quickly popularized, but is connected to larger political interests, such as the reading of data, tracking of information, and the new security culture. In so doing the work has been undertaken as an urban spatial analysis and experimental ethnography, utilizing architectural, feminist, techno-utopian, industrial and theoretical literatures as discursive underpinnings from whence understandings and interpretations of mobile space, the mobile office, networked mobility, and personal media have come, linking the space of cities to specific, pioneering urban public art projects in which voice, texting and MMS have been utilized in expressions of ubiquitous networks and urban history. Through numerous examples of techno art, the thesis discusses the 'wireless city' as an emerging cultural, socially constructed economic and spatial entity, both conceived and formed through historic processes of urbanization.
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Sierra, Hernández Wilfrido 1975. "Micro laser personal projector." Thesis, Massachusetts Institute of Technology, 2003. http://hdl.handle.net/1721.1/29704.
Повний текст джерелаАнотація:
Thesis (S.M.)--Massachusetts Institute of Technology, School of Architecture and Planning, Program in Media Arts and Sciences, 2003.Includes bibliographical references (p. 79-81).
The proposed research is a study of the technology and applications of personal projectors, small and inexpensive video projection devices intended for use in battery-powered hand-held or wearable products. This research will describe some ways of steering laser beams in one dimension to produce up to a one-meter wide screen. A one dimensional micro laser array will be used to avoid the effect of flickering while projecting an image. The use of a single lens to focus all lasers will save the complexity of collimating each laser independently. At the moment, the Micro Laser Personal Projector is displaying an image of 50 x 480 pixels. A DC brushless motor is used to steer the laser beams vertically. A fixed plano-convex lens focuses all 50 lasers. A piezo-electric device will be used on the future to increase the laser projector's image resolution from 50 x 480 to 200 x 480 pixels. With this image resolution the Micro Laser Personal Projector can be used in communications, entertainment, and medical applications.
by Wilfrido Sierra Hernández.
S.M.
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Daneshzadeh, Fatemeh, and Ali Nassergivehchy. "Using personas and scenarios in designing for an IPTV solution." Thesis, Blekinge Tekniska Högskola, Sektionen för datavetenskap och kommunikation, 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:bth-4051.
Повний текст джерелаАнотація:
In this research, we focused on developing personas and scenarios in designing a PC Portal for IPTV solution. We employed personas to consider users and their context of use when designing for the system. Different studies have been conducted on the subject of using personas and scenarios in design projects. Some of them show that using personas have a positive effect in the outcome of the design in particular contexts. Other studies, however, suggest that designers have difficulties when using personas in their design process. The underlying cause of these problems might refer to shortcomings in construction of suitable personas, or how to use them throughout the design process. We performed a literature review on personas and scenarios, their advantages, and, how to develop them. Then, we developed personas and scenarios for IPTV problem domain and to base our personas on user study results, we used questionnaire survey and interviews to acquire knowledge about the users. We proposed a design solution and developed a prototype based on elaborated personas and scenarios to evaluate our findings. We argued different challenges that we faced while using personas and scenarios. We illustrated how graphical user interfaces can be developed to satisfy multiple personas by providing the users with different representations of the same information. We also argued why the area of personalized television needs more attention from CHI community and why people are becoming more interested in personalized TV viewing experiences. Elaborated personas and scenarios helped us focus more on users and their context. This could not be easily achieved without rendering the raw data from user studies into personas and scenarios.
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Landqvist, Isa. "Inspiration, stress och strävan efter likes : En kvalitativ studie om vad personer upplever med att använda sig av Instagram och Snapchat." Thesis, Linnéuniversitetet, Institutionen för medier och journalistik (MJ), 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-88891.
Повний текст джерелаАнотація:
There has been a change in society today towards a greater media usage. The use of social media is increasing and we are active in updating and sharing our everydaylife. ’What will happen’, ’what is happening’ and ’what has happended’ arepublished on social media. Which are the incentives for us to use social media? Which are the pros and cons in using social media? The objective with this dissertation is to exam what people experience by using Instagram and Snapchat. Which are the pros and cons with publishing posts and read what others are publishing? In this dissertation I have choosen to limit my scope to the media Instagram and Snapchat. The underlaying reasons for this is that Instagram is the most used social media in the everyday Swedish life and that Snapchat is a social media with 20% usage. I have used the ambition to find out what makes the use of Instagram and Snapchat interesting and what others experience with the use of these media.
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Lin, Michael Chia-Liang. "Affordable autonomous lightweight personal mobility." Thesis, Massachusetts Institute of Technology, 2021. https://hdl.handle.net/1721.1/131000.
Повний текст джерелаАнотація:
Thesis: Ph. D., Massachusetts Institute of Technology, School of Architecture and Planning, Program in Media Arts and Sciences, February, 2021Cataloged from the official PDF of thesis.
Includes bibliographical references (pages 302-308).
Self-driving cars and micro-mobility services are among the most important trends in the mobility landscape. While robo-taxi services are still in the pilot phase, residents in many cities today are adopting micro-mobility services as a more affordable and energy-efficient last-mile alternative to traditional forms of transportation. This dissertation proposes a new genre of urban mobility by bringing together the advantages of micro-mobility with those of the self-driving car. This dissertation presents a novel vehicle design that leverages the safety and autonomous navigation capabilities of a self-driving car while remaining ecologically responsible, lightweight, and affordable. In addition, the novel design enables new types of urban mobility services with the ability to operate autonomously in bike lanes and low-speed urban environments, and to provide door-to-door mobility delivery of both people and goods.
The proposed autonomous vehicle design takes a bottom-up approach, piecing together modularized hardware components and software blocks and giving rise to autonomous functionality. During the development of these systems, multiple full-scale working prototypes were completed, each designed to explore a specific research goal. The testing and evaluation of these prototypes were conducted within urban living labs, using the bike lanes of Cambridge, Taipei, and Andorra. Each prototype concluded with a public exhibition demonstrating the validity of these systems when applied to hypothetical mobility scenarios of the future. This dissertation includes the following five contributions: 1. A new genre of mobility that enables novel mobility services of the future. 2. A software framework for autonomous navigation that utilizes low-cost sensors and computers. 3.
A set of human-machine interactions using state-of-the-art autonomous vehicle perception as input for establishing effective Vehicle-to-Pedestrian communications. 4. A new methodology for road tests and evaluation of these systems i n the living environment. 5. The introduction of a possible decentralized community-based mobility industry. This dissertation will describe the research story of successful cooperation across academic institutions, cities, industries, and borders.
by Michael Chia-Liang Lin.
Ph. D.
Ph.D. Massachusetts Institute of Technology, School of Architecture and Planning, Program in Media Arts and Sciences
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Melin, Sophia, and Louise Baltgren. "Personal Influence 2.0 : En kvalitativ studie om hur olika generationer förhåller sig till influencers." Thesis, Karlstads universitet, Avdelningen för medie- och kommunikationsvetenskap, 1995. http://urn.kb.se/resolve?urn=urn:nbn:se:kau:diva-67993.
Повний текст джерелаАнотація:
Abstract In the modern era of social media influencers have assumed a more prominent role and become a wellknown phenomenon. Many companies today choose to enter in to marketing programs of influencers promoting the company`s products through their own social channels e.g. on Instagram or blogs. Influencers are exposed in most contexts on all social media, where the content is reachable for both young and adult people. This study is viewing how young, respectively adult women relate to influencers on social media. The aim of the essay is to illuminate the attitudes and relations of different generations towards the phenomenon. Furthermore the study investigates why people consume, or desist to consume contents of influencers. The questions formulated after the purpose are: • In what way do the respondents experience consumption pressure from influencers? • What role do influencers play in the daily media use of the responders? • What drives women to follow influencers? • How does the attitude towards influencers differ between the two age categories? To survey the attitudes of young and the adult women in this context it was imperative for us to talk to them. Thus the study assumes a reception perspective, to obtain a reliable interpretation of the reality of the respondent. Hence we decided to carry out six quality interviews with women ranging in age between 31 and 39 years and two group interviews with young women, all of them above 18 years of age. This study is based on the theories of recognised researchers, which are adequate to answer our purpose and questions. The most substantial theory is the uses and gratifications theory and the theory of the two-step hypothesis, which is crucial to understand how influencers are created. Furthermore the user model is elaborated, understood as how people use media, and how opinion leaders are created. Then it emerges how the new media are from a point of view of the uses and gratifications theory, how social media can induce problems when it comes to a persons wellbeing. This study is established on substantial researcher's theories which are relevant in order to provide answers to our purpose and questions. The most extensive theories are uses and gratifications theory and two-step flow, which are central components that provides the understanding on how people supply their needs and how opinion leaders are created. Subsequently, the new media is viewed through uses and gratifications theory, how social media may cause problems regarding the well-being of a person. 4 To summarize, based on the results of the study, we may conclude that influencers tend to affect all respondents. The first group interview of the younger had a negative attitude because of how they were influenced by them. The second group as well as the older women had almost frequently a positive attitude on how they were influenced by them as they received valuable inspiration from the influencers in return. Finally our conclusion is that the influencers have an impact on the great masses, and not because of different ages. The distribution of gratuities is an motivation to follow influencers and that they are always a part of their consumption of media.Sammanfattning I den nya tiden av sociala medier har influencers tagit en allt större plats och blivit ett välkänt fenomen. Många företag väljer idag att marknadsföra sig genom influencers som marknadsför företagets produkter på deras sociala kanaler, exempelvis på deras blogg eller Instagram. Influencers syns i de flesta sammanhang på alla sociala medier, där både unga och gamla människor tar del av deras innehåll. Den här studien undersöker hur unga kvinnor respektive vuxna kvinnor förhåller sig till influencers på sociala medier. Uppsatsen avser att se hur olika generationer förhåller sig till influencers och vilken attityd de har till fenomenet. Studien undersöker även varför man konsumerar eller inte konsumerar innehåll av influencers. De frågeställningar som har utformats efter syftet är: • På vilket sätt upplever respondenterna att de påverkas av influencers? • Vilken roll har influencers i vederbörandes medievardag? • Vad är det som gör att kvinnor följer influencers? • I vilken mån skiljer sig synen åt gällande influencers i förhållande till de två olika åldersgrupperna? För att få reda på unga kvinnor samt vuxna kvinnors attityder till influencers var det viktigt för oss att prata med dem. Följaktligen har studien utgått ifrån ett mottagarperspektiv, för att få en trovärdig tolkning av personens livsvärld. Således valde vi att genomföra sex kvalitativa samtalsintervjuer med kvinnor som var mellan 31-39 år. Samt två fokusgruppsintervjuer med unga kvinnor där samtliga var 18 år fyllda. Den här studien grundar sig i ansedda forskares gedigna teorier som är väl väsentliga för att ge svar på vårt syfte och frågeställningar. De mest omfattande teorierna som ligger som grund är användningsmodellen och tvåstegshypotesen, som är centrala delar för att förstå hur människor tillgodoser sina behov och hur opinionsledare skapas. Därefter grenar det ut sig i hur de nya medierna är utifrån användningsmodellen, hur sociala medier kan medföra problem beträffande en människas mående. Sammanfattningsvis kan vi utifrån studiens resultat konstatera att samtliga respondenter som studerats tar del av influencer-innehåll samt påverkas av dem. Den ena fokusgruppen av de yngre hade en negativ inställning på grund utav hur de påverkades av dem. Den andra fokusgruppen samt de äldre kvinnorna hade nästan alltid en positiv inställning i hur de influerades av dem, då de i gengäld fick värdefull inspiration från influencers. De slutsatser vi kan dra av den här studien är att influencers alltid påverkar människor och att det inte beror på ålder. Utdelning av gratifikationer och identifikation är motivationer för att följa influencers och de har alltid en roll i deras medievardag. 2
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Quintanilla, Brenda U. "The Implications of Social Media: Secondary Teachers' use of Social Media for Personal, Professional, and Instructional Purposes." Thesis, University of North Texas, 2016. https://digital.library.unt.edu/ark:/67531/metadc862871/.
Повний текст джерелаАнотація:
Social media has the potential to be a critical force in creating connected educators. The collaborative nature of social media encourages personal connection, professional enrichment, and learning through co-creation of meaning. Secondary teachers are in a place that would permit them to harness these affordances, not only in their personal and professional environments, but also in their classrooms. This qualitative phenomenographic study aimed to uncover how secondary teachers used social media for personal, professional, and instructional purposes. Further, this study sought to understand secondary teachers' attitudes and beliefs toward social media. Their current state of social media use was also of interest, as were the types of relations secondary teachers had with social media. To better understand the stories and experiences realized by these educators, ten secondary teachers were engaged using a semi-structured interview process. These teachers presented with varying backgrounds, education, and teaching focus. The interviews provided a textual representation of their social media stories. Interview transcripts were transposed into thick rich accounts describing their experiences, thoughts, ideas, and how they understood social media in their personal, professional, and instructional lives.
It was found that the current state of social media use by secondary teachers was primarily limited to personal and professional purposes. Teachers used it to connect with family and friends. They used it to connect with like-minded educators and personal learning networks to locate teaching resources. Many expressed that they could see a benefit of students interacting and learning from others through social media. In the end, however, they did not use social media for instructional purposes. The majority voiced concerns about student privacy, a feeling of not being able to control what students were doing on social media, a lack of training for themselves and students, possible inappropriate behavior, and the inability to access social media through network firewalls.
Further analysis and coding of the textual data produced four emerging themes of discussion. The themes were: (1) support and constraints, (2) time, (3) privacy, and (4) one-way and two-way communication. These themes contributed to interactions with social media, in turn influencing their attitudes, beliefs, and how they used social media in their personal, professional, and instructional environments.
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Flodén, Alexander. "Tutorials påverkan på inlärning I digitala spel." Thesis, Södertörns högskola, Medieteknik, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-33694.
Повний текст джерелаАнотація:
This paper researches how players with different experiences in games can learn and experience a tutorial. The purpose of this study is to get a better understanding about the practical application of a tutorial and how it needs to be adjusted for different kinds of audiences for them to be able to learn and understand the game. This qualitative study was conducted with 12 participants, six men and six women, who played through a tutorial in a First-Person Puzzle Platform game. The study showed that people with different experiences learn and experience very differently from one another and that the tutorial should be adjusted so that the targeted audience can understand, control and play as they wish.I denna studie undersöks hur spelare med olika erfarenheter av spel upplever och lär sig av en tutorial. Syftet med studien är att få ökad förståelse om praktisk tillämpning av en tutorial och hur den kan behöva anpassas för olika målgrupper för att de ska kunna lära sig och förstå spelet. Den här kvalitativa studien utfördes med 12 deltagare, varav sex var män och sex var kvinnor som fick spela igenom en tutorial i ett Första-Persons Pussel Plattforms spel. Studien visade att personer med olika erfarenheter upplever och lär sig väldigt olika från varandra och att tutorialen måste vara anpassad så att den riktade spelpubliken kan förstå, kontrollera och att spela som de vill.
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Vemuri, Sunil 1969. "Personal long-term memory aids." Thesis, Massachusetts Institute of Technology, 2004. http://hdl.handle.net/1721.1/30242.
Повний текст джерелаАнотація:
Thesis (Ph. D.)--Massachusetts Institute of Technology, School of Architecture and Planning, Program in Media Arts and Sciences, February 2005.MIT Institute Archives Copy: p. 101-132 bound in reverse order.
Includes bibliographical references (p. 126-132).
The prevalence and affordability of personal and environmental recording apparatuses are leading to increased documentation of our daily lives. This trend is bound to continue and it follows that academic, industry, and government groups are showing an increased interest in such endeavors for various purposes. In the present case, I assert that such documentation can be used to help remedy common memory problems. Assuming a long-term personal archive exists, when confronted with a memory problem, one faces a new challenge, that of finding relevant memory triggers. This dissertation examines the use of information-retrieval technologies on long-term archives of personal experiences towards remedying certain types of long-term forgetting. The approach focuses on capturing audio for the content. Research on Spoken Document Retrieval examines the pitfalls of information-retrieval techniques on error-prone speech- recognizer-generated transcripts and these challenges carry over to the present task. However, "memory retrieval" can benefit from the person's familiarity of the recorded data and the context in which it was recorded to help guide their effort. To study this, I constructed memory-retrieval tools designed to leverage a person's familiarity of their past to optimize their search task. To evaluate the utility of these towards solving long-term memory problems, I (1) recorded public events and evaluated witnesses' memory-retrieval approaches using these tools; and (2) conducted a longer- term memory-retrieval study based on recordings of several years of my personal and research-related conversations. Subjects succeeded with memory-retrieval tasks in both studies, typically finding answers within minutes.
(cont.) This is far less time than the alternate of re-listening to hours of recordings. Subjects' memories of the past events, in particular their ability to narrow the window of time in which past events occurred, improved their ability to find answers. In addition to results from the memory-retrieval studies, I present a technique called "speed listening." By using a transcript (even one with many errors), it allows people to reduce listening time while maintaining comprehension. Finally, I report on my experiences recording events in my life over 2.5 years.
by Sunil Vemuri.
Ph.D.
41
Yang, Boxu. "Personal values and electronic media adoption & postadoption in urban China." Thesis, National Library of Canada = Bibliothèque nationale du Canada, 1998. http://www.collectionscanada.ca/obj/s4/f2/dsk2/tape15/PQDD_0002/NQ35374.pdf.
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Fontana, Erica Lynn. "Virtual worlds, real subjectivities media anthropology at the personal/public interface /." Diss., [La Jolla] : University of California, San Diego, 2009. http://wwwlib.umi.com/cr/ucsd/fullcit?p1463872.
Повний текст джерелаАнотація:
Thesis (M.A.)--University of California, San Diego, 2009.Title from first page of PDF file (viewed June 16, 2009). Available via ProQuest Digital Dissertations. Includes bibliographical references (p. 60-66).
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Kasibe, Wandile Goozen. "Malundeness, personal memory and the diaspora : politics of the skin." Master's thesis, University of Cape Town, 2006. http://hdl.handle.net/11427/6037.
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Eller, Linda S. "Social media as avenue for personal learning for educators: Personal learning networks encourage application of knowledge and skills." PEPPERDINE UNIVERSITY, 2012. http://pqdtopen.proquest.com/#viewpdf?dispub=3498101.
Повний текст джерела
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Wisneski, Craig Alexander 1975. "The design of personal ambient displays." Thesis, Massachusetts Institute of Technology, 1999. http://hdl.handle.net/1721.1/29541.
Повний текст джерелаАнотація:
Thesis (S.M.)--Massachusetts Institute of Technology, Program in Media Arts & Sciences, 1999.Includes bibliographical references (leaves 58-59).
The goal of this thesis is to investigate the design of personal ambient displays. These are small, physical devices worn to display information to a person in a subtle, persistent, and private manner. They can be small enough to be carried in a pocket, worn as a watch, or even adorned like jewelry. In my implementations, information is displayed solely through tactile modalities such as thermal change (heating and cooling), movement (shifting and vibration), and change of shape (expanding, contracting, and deformation). Using a tactile display allows information to be kept private and reduces the chance of overloading primary visual and auditory activities. The display can remain ambient, transmitting information in the background of a person's perception through simple, physical means. The specific focus of this thesis is to create a number of these tactile displays, to identify and implement applications they can serve, and to evaluate aspects of their effectiveness. I have created a group of small, wireless objects that can warm up and cool down or gently move or shift. Users can reconfigure each display so that information sources like stock data or the activity of people on the internet are mapped to these different tactile modalities. Furthermore, in this thesis I consider the implications that human perception have on the design of these displays and examine potential application areas for further implementations.
Craig Alexander Wisneski.
S.M.
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Vollmersson, Lisa. "Bara om det passar in i feedet : En kvalitativ studie om vad som motiverar unga personer att publicera alkoholrelaterat innehåll på Instagram." Thesis, Karlstads universitet, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:kau:diva-66638.
Повний текст джерелаАнотація:
Sociala mediers ideal är något som påverkar, speciellt i unga åldrar där man redan kämpar med att skapa sigen identitet. Det finns en problematik med att alltid behöva framställa sig positivt på grund av det påverkar ungdomars identitetsskapande och kan skapa press. Ungdomar vill visa en utsida som är perfekt och allt vad det innebär för att skapa social acceptans. Alkohol är något som historiskt alltid har funnits där och har genom tider symboliserat olika saker. På grund av den tidiga exponeringen av ungdomar skapar de sig en image som de behöver upprätthålla genom olika sociala medier vilket påverkar deras identitet. Popularitet, status och likes är något som går hand i hand vilket visar sig på de sociala kanalerna där behöver bevisa och dokumentera för den sociala massan vad man gör och vilka man umgås med för att skapa social status och acceptans. Undersökningar visar att konsumering av alkohol tycks ta sig mindre plats i ungdomars liv, samtidigt finns det en press om ett visst ideal och en livsstil som ungdomar ska ha för att bli socialt accepterade där alkohol är inkluderat. Man skålar i champagneglas vid 14 års ålder men är det champagne i glasen eller är det endast en yta? Genererar alkohol fortfarande status och behöver ungdomar upprätthålla en image om att de lever i en alkoholkultur? Denna studie vill belysa hur förhållandet mellan ungdomar och alkohol som statusmarkör är på Instagram. För att kunna ta reda på ungdomars upplevelser och erfarenheter är det lämpligt att prata med dem, därför har jag valt att använda mig av kvalitativa samtalsintervjuer med 14 - och 15 åriga ungdomar från två olika delar i Göteborg. Genom tidigare forskning, teorier och egna erfarenheter har jag kunnat utvinna utgångspunkter för studien. Framförallt har denna studien förankrats med Erving Goffmans teorier om självpresentation och image management och dragit paralleller till dagens samhälle och hur ungdomar använder sig av olika självpresentationstekniker för att visa olika versioner av dem själva online och offline. Sammanfattningsvis kan man se ett mönster av att vissa ungdomar som intervjuades vill framhäva sig själva på ett visst sätt på sitt offentliga konto för att skapa social interaktion och social acceptans vilket alkohol är en stor del av den acceptansen trots att man inte dricker själv. För samhället är det viktigt att förstå hur stor plats Instagram och den press som följer med och hur viktigt det är för dom att visa en sida utåt som är perfekt och hur alkohol har en inverkan på ungdomar trots att det inte syns i alkoholkonsumtionsmätningar.
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Elish, Madeleine Clare. "The evolution of intimacy : advertising personal computers in the 1980s." Thesis, Massachusetts Institute of Technology, 2010. http://hdl.handle.net/1721.1/59729.
Повний текст джерелаАнотація:
Thesis (S.M.)--Massachusetts Institute of Technology, Dept. of Comparative Media Studies, 2010.Cataloged from PDF version of thesis.
Includes bibliographical references (p. 127-131).
At the heart of this thesis is a desire to understand the evolving and situated relationship between humans and computers. Looking to a specific kind of computer at a specific moment in history, I analyze the ways in which advertising played a role in socially constructing an individual's relationship to the personal computer in the home. Based an analysis of over 500 advertisements in widely circulated magazines during 1984-1987, this thesis examines through emblematic examples how advertisements during this period positioned the personal computer as a domestic machine. In observing the means of socially constructing the personal computer in the mid -1980s, we come to understand the role and potential implications of advertising in socially constructing meaning, as well as gain a deep perspective on how the personal computer was constituted in the early years of its introduction into the home. Taken together, these advertisements present a portrait of a technology's evolution and begin to reveal how personal computers took on the meaning and place that they now occupy in contemporary life. Once embodiments of military and corporate de-humanizing control, computers are now accepted as evocative, social extensions of individual selves that represent individual freedom and power. With personal computers as our contemporary companions, at home, at work and in our laps, this thesis tells a history of how our relationship began.
by Madeleine Clare Elish.
S.M.
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Ramsay, David B. (David Bradford). "LearnAir : toward intelligent, personal air quality monitoring." Thesis, Massachusetts Institute of Technology, 2016. http://hdl.handle.net/1721.1/107555.
Повний текст джерелаАнотація:
Thesis: S.M., Massachusetts Institute of Technology, School of Architecture and Planning, Program in Media Arts and Sciences, 2016.Cataloged from PDF version of thesis.
Includes bibliographical references (pages [209]-215).
Air pollution is responsible for :1/8 of deaths around the world. While the importance of air quality has led to a boom in inexpensive air sensors, studies have shown that the status quo of sparse, fixed sensors cannot accurately capture personal exposure levels of nearby populations. Especially in urban landscapes, pollutant concentrations can vary over just a few seconds or a few meters. Unfortunately, the portable monitors that are capable of accurately measuring these pollutants cost thousands of dollars. That hasn't stopped a deluge of cheap, portable consumer devices from entering the market. These solutions frequently claim better accuracy, but universally fail under real-world validation. Instead of competing to build a more accurate sensor, we take the approach of trying to predict when we can trust the cheap sensor we have, based on ambient conditions and measurements. Well-designed, sub-$100 sensors have recently started to perform with high precision and accuracy. While their fundamental operation is sound, these affordable sensors cannot incorporate costly, industry standard techniques for mitigating issues like cross-sensitivity, dynamic airflow, or high humidity. Fortunately, if the core principles of the device are robust, machine learning techniques should be able to predict systematic measurement failure based on a handful of related indicators. In this thesis, we test and demonstrate the potential for logistic regression machine learning techniques to predict and classify sensor measurements as 'correct' or 'incorrect' with high reliability. These techniques are also useful for quantifying sensor precision as well as cross-seasonal prediction strength. After demonstrating the value of this approach, we implement a scalable database solution using a semantic web technology know as ChainAPI. The tools developed for this framework allow automatic learning algorithms to crawl through the database, access the most recent data, update their training model, and populate the database with the processed data for other crawling scripts to interact with. This backend has implications for air quality data storage, interaction, and exchange. Finally, we build a portable, Bluetooth enabled air quality device that connects to ChainAPI through a mobile phone app, and takes advantage of the machine learning algorithms running in its backend. This device improves the reliability of sensor data compared with similar-cost systems. The learnAir device empowers individuals to trust their personal air quality data, and provokes a dialog about sensor reliability in the citizen sensing community. Its novel database architecture promotes new ways of interacting with large, dynamic datasets, and new tools to characterize affordable sensors and devices. Finally, applied logistic regression algorithms assure the accuracy of cheap, distributed sensor data- creating a trusted way for researchers to collaborate with citizen scientists from around the world.
by David B. Ramsay.
S.M.
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Briggs, Rasha. "The Gulf War and the media : a critical analysis of western media representations of the politics of war in the Gulf /." Title page, synopsis and contents only, 1992. http://web4.library.adelaide.edu.au/theses/09AR/09arb854.pdf.
Повний текст джерела
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Alinaghian, Panteha. ""Media kan allmänt skapa identitetsproblem eftersom de gör att man vill tllhöra en viss grupp" : En studie om hur invandrare och utländska personer betraktar sig själva utifrån det som medierna konstruerar." Thesis, Södertörn University College, The School of Culture and Communication, 2007. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-1300.
Повний текст джерелаАнотація:
Många utländska personer som flyttar till Sverige, eller som är födda i Sverige och har föräldrar som har invandrat, kan komma att uppleva någon form av identitetsproblem, det vill säga att man inte riktigt vet var man kommer ifrån eller är osäker på var man tillhör. Mitt intresse för det här ämnet har ökat alltmer efter att ha läst en del om mediernas konstruktion, om hur medierna skildrar bilden av invandrare, gränsdragningen mellan ”vi och dem”, men samtidigt som jag själv personligen upplevt det som kallas för identitetsproblem. Jag vill i denna studie knyta samman dessa två ämnen och ta reda på hur personer med utländsk bakgrund upplever och betraktar sig själva utifrån det som medierna konstruerar, och inte om hur medierna konstruerar och skildrar invandrare. Jag kan tänka mig att det här ämnet är intressant för många utländska personer som upplever, eller har upplevt, någon form av identitetsproblem. Men jag tror att även svenskar kan finna detta intressant då man lättare kan förstå det som många utländska personer upplever när de kommer till ett nytt land, vilket i sin tur kan leda till att en förförståelse och samhörighet kan komma att skapas de emellan. Som en utav mina intervjupersoner sa till mig under intervjun:
”…det finns ju många svenskar som är lite så här, de åker på semester och säger att nu vet jag hur det känns att vara invandrare. Det är en helt annan sak att leva hela sitt liv med den känslan, än att känna sig lite utstött när man är på semester…”
Frågeställningarna är:
» Är identitet något centralt och medvetet i utländska personers vardag/medietillägnelse?
» På vilket sätt bidrar medierna till att utforma utländska personers identitet?
» Skiljer sig tankarna om mediers inflytande på identitetsskapandet mellan utlandsfödda och personer som är födda i Sverige?
Det jag kom fram till i min studie är att alla intervjupersonerna ansåg det vara viktigt att kunna bekräfta sin identitet, att veta var man står, men det hade ingen central roll i deras liv. Däremot hade medierna mer eller mindre en betydande roll, kanske lite mer för vissa än hos andra. En del av de intervjuade hävdade att medierna kan påverka människor, men de var osäkra på om de själva blev påverkade. Det fanns dock de som kände att medierna påverkade deras identitet genom de negativa skildringar som ges av invandrare och utländska personer. Tankarna om mediers inflytande på identitetsskapandet mellan utlandsfödda och personer som är födda i Sverige skiljer sig, tankarna är åtskilliga, och det från individ till individ.