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1

Nadres, Ramon Eguia. "Person, Personality, Persona and Privacy." Jurnal InterAct 11, no. 1 (October 17, 2022): 1–13. http://dx.doi.org/10.25170/interact.v11i1.3413.

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Анотація:
Belakangan ini kita sering diingatkan tentang bahayanya memasuki Internet: beberapa orang menunjukkan bahaya moralnya seperti akses mudah ke pornografi; sementara yang lain memperingatkan tentang bagaimana aplikasi media sosial digunakan untuk mengontrol pemikiran dan perilaku kita. Atas dasar ketidaknyamanan ini, beberapa orang menyarankan kita berpantang saja dari media sosial dan mendesak kita untuk menghapus aplikasi ini dari ponsel kita. Pertanyaan yang ingin kami jawab dalam artikel ini adalah: apakah mereka benar? Haruskah kita menolak terlibat dalam internet dan media sosial? Apakah menghindari diri dari Internet dan media sosial berarti menjadi lebih manusiawi dan otentik secara manusiawi? Peneliti ingin meyakini pembaca bahwa dunia internet adalah sebuah perubahan dalam kehidupan manusia yang tidak terlalu jauh dari pengalaman pergeseran paradigma sebelumnya yang dialami pada masa lalu. Seperti transisi-transisi sebelumnya, situasi ini menghadirkan bahaya, tetapi juga memberikan peluang. Jika manusia benar-benar makhluk sosial, sebuah platform sosial baru dapat menjadi bermanfaat bagi kehidupan sosial dan tidak akan langsung menjadi jahat bagi kita. Baik dan buruknya tergantung pada bagaimana setiap individu menghadapinya dan menyesuaikannya untuk keuntungannya. Tulisan ini secara khusus ingin membedakan antara konsep person, personality dan persona melalui manifestasinya di Internet. Dengan membedakan ketiga konsep ini, kami berharap bahwa kita dapat memahami lebih baik apa yang harus kita lakukan untuk mengubah realitas Internet sehingga menjadi sebuah keuntungan. Metodologi penelitian ini adalah kualitatif dan akan mengambil penjelasan-penjelasan konsep dari artikel-artikel dan bukubuku yang telah ditulis tentang topik ini. Tujuannya adalah membuat sebuah conceptual framework yang bisa dipakai untuk memahami soal privacy dan hubungannya dengan person. Penelitian ini akhirnya melihat bahwa manusia tetap harus coba dalam lingkungan baru yang dibentuk oleh Internet, memang dengan menjaga perkembangan baik personalitasnya, tapi dengan tetap menghadapi pertualangan di dalam dunia maya supaya dia bisa berkembang sebagai manusia yang moderen.
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2

Spiliotopoulos, Dimitris, Dionisis Margaris, and Costas Vassilakis. "Data-Assisted Persona Construction Using Social Media Data." Big Data and Cognitive Computing 4, no. 3 (August 19, 2020): 21. http://dx.doi.org/10.3390/bdcc4030021.

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Анотація:
User experience design and subsequent usability evaluation can benefit from knowledge about user interaction, types, deployment settings and situations. Most of the time, the user type and generic requirements are given or can be obtained and used to model interaction during the design phase. The deployment settings and situations can be collected through the needfinding phase, either via user feedback or via the automatic analysis of existing data. Personas may be defined using the aforementioned information through user research analysis or data analysis. This work utilizes an approach to activate an accurate persona definition early in the design cycle, using topic detection to semantically enrich the data that are used to derive the persona details. This work uses Twitter data from a music event to extract information that can be used to assist persona creation. A user study in persona construction compares the topic modelling metadata to a traditional user collected data analysis for persona construction. The results show that the topic information-driven constructed personas are perceived as having better clarity, completeness and credibility. Additionally, the human users feel more attracted and similar to such personas. This work may be used to model personas and recommend suitable ones to designers of other products, such as advertisers, game designers and moviegoers.
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3

Yuksel, Mujde, and Lauren I. Labrecque. "“Digital buddies”: parasocial interactions in social media." Journal of Research in Interactive Marketing 10, no. 4 (October 10, 2016): 305–20. http://dx.doi.org/10.1108/jrim-03-2016-0023.

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Анотація:
Purpose This paper aims to focus its inquiries on the parasocial interactions (PSI) and relationships (PSR) consumers form with personae in online social media communities. The authors extend the marketing literature on parasocial interaction/relationship beyond brands by focusing on personal social media accounts (public student-athletes). Design/methodology/approach The authors adopt a grounded theory methodology (Glaser and Strauss, 2009) triangulating observational netnographic data (Kozinets, 2010) of 49 public student-athlete accounts on Twitter (34,500 tweets) with in-depth interviews. The findings emphasize that PSI/PSR occur not only from interactions with brands but also through personal accounts on social media platforms. Findings The investigation reveals that through such social media platforms, PSI/PSR influence consumers cognitively, affectively and behaviorally. In terms of cognition, the data suggest that PSI/PSR can influence opinion, interests, attention allocation and construction of relations, specifically through the availability of in-depth knowledge about the social media persona. Additionally, the research findings indicate that affect-laden messages from persona can alter emotion and mood, induce empathetic reactions and trigger inspiration, especially in relation to the shared interest of the online community of the social media account. Behaviorally, the findings suggest that personas’ messages can direct and inspire both online and offline actions through endorsed behavioral parasocial interactions. Research limitations/implications This research focused on one specific social media platform, Twitter. Twitter was specifically chosen, because it is a popular social media platform and allows non-reciprocal relationships. Although the authors feel that the findings would hold for other social media platforms, future research may be conducted to see if there are differences in PSI/PSR development on different types of networks. Additionally, the authors focused on a specific type of personal account, student-athletes. Future research may wish to extend beyond this population to other personal social media accounts, such as fashion bloggers, diy bloggers and others. Originality/value This research reveals that PSI/PSR can occur not only from interactions with brands but also through personal accounts on social media platforms. The findings give support for the value of brand spokespersons and brand ambassadors and suggest that brands should take careful consideration into who is chosen to represent the brand.
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4

Humphrey, Aaron. "User Personas and Social Media Profiles." Persona Studies 3, no. 2 (December 13, 2017): 13. http://dx.doi.org/10.21153/ps2017vol3no2art708.

Повний текст джерела
Анотація:
In the world of User Experience Design, a persona isn't something that belongs to a person. Instead, personas are created by designers to act as "fictitious, specific and concrete representations of target users" (Pruitt & Adlin 2010, p. 5).
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5

Triputra, Pinckey, and Rewindinar Rewindinar. "PSEUDONYM AND PERSONA MANAGEMENT IN PSYCHOANALISYS APPROACH AMONG J-POP FANS IN SOCIAL MEDIA." Bricolage : Jurnal Magister Ilmu Komunikasi 6, no. 01 (March 31, 2020): 035. http://dx.doi.org/10.30813/bricolage.v6i01.2066.

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Анотація:
ABSTRACT The development of communication technology makes a new form of persona management strategies. Facebook is one of social media, which can make the borders of public persona and private persona to be blurred and invisible. This research aims to explore the persona management in pseudonym practice through psychoanalysis approach by Japanese popular culture’s fans on Facebook by separating their personas in RL (Real Life) account and fannish account. This research is a qualitative research and using constructivism paradigm. Data collection was obtained by unstructured interviews submitted to two Facebook users. The data is then processed and analyzed interpretively. Study found that the main motive of fans using pseudonimity in social media is to avoid the stereotype threats from their real-life society. Virtual ethnography methods are also used which depart from virtual participatory observation methods for pseudonym accounts and participant RL accounts Study also found that there’s a new form of persona management strategies by using social media’s technology features such as blocking, unfriend-ing, and using privacy setting feature, and the other strategies. So, their persona is public yet private towards some audience. Keywords; fandom, persona, pseudonym, fans, popular culture. ABSTRAK Perkembangan teknologi komunikasi menciptakan bentuk baru dari strategi manajemen persona. Facebook adalah salah satu media sosial yang dapat membuat batasan sehingga persona publik dan privat menjadi kabur dan tidak terlihat. Penelitian ini bertujuan untuk mengeksplorasi manajemen persona dalam praktik pseudonim melalui pendekatan psikoanalisis yang dilakukan para fans budaya populer Jepang yang melakukan pemisahan persona mereka di akun RL (Real Life) dan akun fans. Penelitian kualitatif ini menggunakan paradigma konstruksivisme. Pengumpulan data diperoleh dengan wawancara tidak terstruktur yang diajukan kepada dua orang pengguna Facebook. Data kemudian diolah dan dianalisis secara interpretif. Metode virtual ethnography juga digunakan yang berangkat dari metode observasi partisipatif secara virtual untuk akun pseudonim dan akun RL partisipan. Temuan studi menunjukan terdapat motif utama dari fans yang menggunakan pseudonim dalam media sosial yaitu untuk menghindari ancaman stereotype dari kehidupan sosial yang nyata. Studi juga menemukan adanya bentuk baru dari strategi manajemen persona dengan menggunakan fitur teknologi sosial media seperti blocking, unfriend-ing, privacy setting dan lainnya. Dengan demikian persona mereka bersifat publik karena disebarluaskan melalui media sosial namun tetap bersifat pribadi dalam hubungannya dengan pengguna media sosial lainnya. Kata kunci; fandom, persona, pseudonim, fans, budaya populer
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6

Culbert, Samiran. "The Blackstar: Persona, Narrative, and Late Style in the Mourning of David Bowie on Reddit." Persona Studies 6, no. 1 (December 10, 2020): 43–55. http://dx.doi.org/10.21153/psj2020vol6no1art944.

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Анотація:
This article considers how David Bowie’s last persona, The Blackstar, framed his death through the narratives of mourning it provoked on the social media site Reddit. The official narrative of death, through the media, and the unofficial narrative of death, through the fan, can contradict each other, with fans usually bringing their own lived experiences to the mourning process. David Bowie is a performer of personas. While Bowie died in 2016, his personas have continued to live on, informing his legacy, his work, and his death reception. Through the concepts of persona, narrative, authenticity, late style, and mourning, this article finds that Bowie’s Blackstar persona actively constructs fan’s interaction with Bowie’s death. Instead of separate and contradicting narratives, this article finds that users on Reddit underpin and extend the official narrative of his death, using Bowie’s persona as a way to construct and establish their own mourning. As such, Bowie’s last persona is further entrenched as one of authentic mourning, of a genius constructing his own passing. With these narratives, fans construct their own personas, informing how they too would like to die: artistically and with grace.
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7

Gawade, Prema Pandurang, and Sarang Achyut Joshi. "Persona Identification based on Social Media Profile Images for Personification and Safety." Webology 19, no. 1 (January 20, 2022): 1297–314. http://dx.doi.org/10.14704/web/v19i1/web19087.

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Анотація:
Personification is important to ensure safety in social media. Images embedded in social media data is an important source intelligently ensure the personal safety. Paper proposes an applied machine learning on embedded image media to extract important feature traits and understand the semantics of correlation of feature space to understand the personification of given user. A strong belief is calculated using cascaded method and this inference is applied to different ml algorithms to derive the overlap of feature space. This algorithm validates the proposed objective that the user with more overlap and correlation among feature space are highly personified with each other. Using this personification-based method, better safety is ensured to mitigate possible social media attacks.
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8

Yee, Timothy. "PODCASTING AND PERSONAL BRANDS: MAPPING A THEORETICAL PATH FROM PARTICIPATORY EMPOWERMENT TO INDIVIDUAL PERSONA CONSTRUCTION." Persona Studies 5, no. 1 (July 11, 2019): 92–106. http://dx.doi.org/10.21153/psj2019vol5no1art837.

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Анотація:
This research paper critically analyses the The Osher Günsberg Podcast to illustrate a theoretical disconnect between dominant Web 2.0 theories and the contemporary practice of using the podcast to construct a networked branded persona. I trace the history of early theorisations of the medium, first regarded by leading scholars as a tool for user empowerment in the ‘participatory turn’ in media studies before examining how it is employed by media personalities to establish transmedia personal brands; a particular phenomenon emerging at the forefront of a renewed interest in podcasting by traditional media stakeholders. I argue that this disconnect reveals a need for scholars who study the podcast to now draw on the emerging field of persona studies, which offers a range of new tools that will be useful in analysing the continued evolution of podcasting under its new market pressures and potentials.
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9

Rojas Roncancio, Eveling Y., and Ricardo A. Peña Silva. "Epidemiología digital como herramienta para la evaluación de enfermedades del oído y la vía aérea en Colombia, durante los años 2012-2014: Un estudio ecológico." ACTA DE OTORRINOLARINGOLOGÍA & CIRUGÍA DE CABEZA Y CUELLO 46, no. 3 (April 13, 2019): 202–7. http://dx.doi.org/10.37076/acorl.v46i3.423.

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Анотація:
Introducción: Las tecnologías de información y la facilidad de acceso a grandes volúmenes de datos “big data” están revolucionando la epidemiología. Objetivo: Analizar datos del sistema integral de Información “SISPRO” del Ministerio de Salud para obtener los motivos más frecuentes de consulta en otorrinolaringología en consulta externa y urgencias. Diseño: Estudio descriptivo ecológico. Metodología: En SISPRO se usaron los códigos CIE-10 para analizar los datos de atención en salud para patologías de oído (H60-H959) y vía aérea superior (J00-J399). Resultados: Los principales motivos de consulta incluyen: infecciones de la vía aérea superior (rinofaringitis, faringitis, amigdalitis, otitis media aguda e infecciones no especificadas) con 14.935.729 atenciones, 7.877.189 personas atendidas y un promedio de 1,9 consultas por persona; Rinitis (1.760.055 atenciones, 899.349 personas y 1,96 consultas/persona); Vértigo (1.632.012 atenciones, 686.470 personas y 2,38 consultas/persona); Cerumen impactado (554.744 atenciones, 296.324 personas y 18,76 consultas/persona); Hipoacusia (853.047 atenciones, 366.037 personas y 2,33 consultas/persona).
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10

Valentinsson, Mary-Caitlyn. "Stance and the construction of authentic celebrity persona." Language in Society 47, no. 5 (August 31, 2018): 715–40. http://dx.doi.org/10.1017/s0047404518001100.

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Анотація:
AbstractThe American performance artist Lady Gaga has earned great notoriety in the mainstream media through artistic and personal performance, as well as for her relationships both with her fandom and the media. In this article, I discuss the linguistic stance-taking moves that Lady Gaga uses in two different communicative media in order to construct an authentic celebrity persona. Through references to intimate relationships, inclusive plural pronouns, and demonstration of attention to fan conversations, Lady Gaga's Twitter posts create a stance of alignment with the ‘ordinary’ people in her fan base. Conversely, by using combative and corrective rhetorical strategies in interviews with journalists, she creates a stance of disalignment with mass media establishment. Together, these linguistic strategies allow Lady Gaga's claims to authenticity to be seen as morally credible. This work highlights the central role that language plays in constructing an authentic-seeming public persona. (Authenticity, stance, celebrity, Lady Gaga, media, interview, Twitter)*
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11

Miao, Weishan, and Xiaoli Tian. "Persona: How Professional Women in China Negotiate Gender Performance Online." Social Media + Society 8, no. 4 (October 2022): 205630512211361. http://dx.doi.org/10.1177/20563051221136111.

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Анотація:
With the shift of social interaction to online venues, do women still conform to existing gender norms? This article examines the online performance of professional women in urban China and their interactions with workplace colleagues on WeChat, a popular Chinese social media app that is an important venue for workplace interaction. As interviews showed, workplace interactions on WeChat perpetuated traditional gender norms of hegemonic masculinity, and professional women accommodated to those existing gender norms by using particular “personas.” Three major personas were identified: one that emphasized professional identity and downplayed gender identity; another that accentuated femininity and downplayed professional identity; and a third that performed femininity to please male workplace supervisors by confirming their masculinity. Persona is used as an analytical term to capture the WeChat activities of these professional women because, compared to online self-presentation, the persona represented a strategic conformity to existing norms and the women distanced themselves from their assumed personas. The use of social media, therefore, reproduced and reinforced conformity to existing gender norms because the online gendered persona constituted a comprehensive and enduring constraint.
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12

Moore, Christopher, and Kim Barbour. "Performing the Networks of Domestic and Public Persona." Persona Studies 2, no. 1 (May 17, 2016): 1–11. http://dx.doi.org/10.21153/ps2016vol2no1art592.

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Анотація:
In this preamble to the newest collection of contributions to Persona Studies, we draw on the growing terminology from its initial offerings to consider the co-infiltration of the public and the domestic in the presentation of the online self. We provide two case studies that explore the overlapping of regions of public life that interface with social media and provide individuals with the means to curate persona micro-publics. These very different examples of persona performance are both organised around accounting for the ‘intercommunication’ of self-identification and presentational media (Marshall ‘Persona Studies’). Further, we suggest that the public spaces of social media and the web have been domesticated; that is, they have been made to ‘fit’ into the interpersonal demands of an individual’s many micro-publics of attention. This domestication has occurred via the individualised presentational media strategies of persona formation, such as memes and selfies, involved in the intercommunication of the self across multiple platforms and services to perform different roles.
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13

Burn, Jane. "How Diary / Memoir / Poet Jane Compares With Social Media Jane." Persona Studies 8, no. 1 (September 14, 2022): 52–98. http://dx.doi.org/10.21153/psj2022vol8no1art1522.

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Анотація:
In this creative submission, presented via lyric essay, I examine/identify many aspects of persona, including ones developed through social media use, while writing poetry, in diary/memoir writing, in visual art, and in academic writing. This essay considers how my social media persona differs from the reality, as an autistic person, as expressed through memoir writing. The essay is divided into chapters, touching upon the persona as an asset, my dependence on social media, trivial online quizzes, and speaking truth through #hashtags. I wondered how much I might be trying to ‘sell’ myself to the world. I looked for differences in self as I shifted between personal memoir, Facebook and Twitter. Between those lines, I wonder if I have written the ‘real’ me. The notion of “researching your own life” (Forché & Gerard 2001, p. 45) is of interest to me and this essay concerns itself with who I might be on social media. If “a social media profile is meant to be a representation of an individual” (Humphrey 2017), am I speaking on behalf of myself? I would hope this essay reveals how important it is for an individual to ‘story’ themselves. In choosing excerpts from these versions of self, then placing them together, I discover where the truth of ‘me’ exists and reveal how I have found the courage / desire to understand life through the written word.
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Canales, Ricardo José, and Oliver Morales Rivas. "Nicaragua Indicadores demográficos, estimaciones 2016." REICE: Revista Electrónica de Investigación en Ciencias Económicas 4, no. 8 (January 2, 2017): 131–42. http://dx.doi.org/10.5377/reice.v4i8.3061.

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Анотація:
El estudio se basa en la estimación de los principales indicadores demográficos de Nicaragua. Es un estudio descriptivo y transversal. Los indicadores corresponden al año 2016. Índices de Friz y Burgdöfer indica que la población en Nicaragua es relativamente joven, la edad media es de 23 años y la mediana de 19 años. Por cada persona activa a punto de salir, hay 6 personas a punto de entrar que lo reemplazara. Existen 6 personas que pueden hacerse cargo de una persona mayor de 65 años
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15

Mohd Noor, Nor Azlina, Ahmad Shamsul Abd Aziz, and Mazita Mohamed. "CELEBRITY PERSONA: LEGAL RIGHTS IN MALAYSIA." International Journal of Law, Government and Communication 5, no. 19 (June 15, 2020): 145–55. http://dx.doi.org/10.35631/ijlgc.5190011.

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Анотація:
A celebrity has its own persona and has a right that can be protected by the law. The status of a celebrity can be obtained in certain circumstances such as through birth or descent as well as through skills or occupation. Celebrity rights are special and unique rights. This is because the right seems to be the property and belongs to the celebrity. The words celebrity is often associated with fame, money, power, publicity, extravaganza, achievements, fandom, culture, and is sometimes matters relating to scandal or even for something shameful. Accordingly, the public has no right to arbitrarily use the celebrity's right. Celebrity rights can be made up of three main rights which are personality, privacy, and publicity rights. In the age of social media, almost everyone can be a celebrity. Therefore, legal protection for celebrities is very important to be discussed. In Malaysia, there is no specific legislation regarding celebrity rights such as those found in other countries such as the United States. An issue that needs to be taken into account is in the absence of the specific law, how do the rights of these celebrities are legally protected in Malaysia. Therefore, this article discusses celebrity rights and related laws in Malaysia, especially under intellectual property law. This article applied the method of legal research through library research. This article concludes that while Malaysia does not have any specific legal provisions for celebrity rights, the infringement of celebrity rights can be catered upon through a variety of relevant laws such as intellectual property law like several provisions relating to copyright and trademark protection. In addition, with the advent of social media, celebrity rights are also protected by laws such as the Communications and Multimedia Act 1998. Privacy-related laws such as the Tort law and the Personal Data Protection Act 2010 can also be used to protect these celebrity rights.
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Wibawa, Rafki Chandra, Chairani Putri Pratiwi, Eko Wahyono, Desman Hidayat, and Wilyan Adiasari. "Virtual Influencers : Is The Persona Trustworthy?" Jurnal Manajemen Informatika (JAMIKA) 12, no. 1 (April 7, 2022): 51–62. http://dx.doi.org/10.34010/jamika.v12i1.6706.

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Анотація:
In today's digital world, people are using social media at a higher rate than ever before. One digital marketing phenomenon is the use of services from a virtual influencer. Virtual influencers are computer-generated models who are becoming increasingly famous on social media. The purpose of the study is to identify and analyze the communication way of virtual influencers in the digital marketing era. The current study uses a literature review method that searches article titles and abstracts in electronic databases (Scopus and Google Scholar) for studies published between 2018-2022 using keywords. The importance of this research is due to the phenomenon and data literature on lifestyle, interaction patterns, and most of the media production from conventional to digital which has a significant impact on the development of the digital world. The results show the perspective of digital experts on the efficacy and trustworthiness of the use of virtual influencers as a marketing strategy is capable of promoting businesses. Virtual characters can give a new color and dimension to the global marketing world and will be widely used in various industries such as fashion, music, games, films, marketing, education, and politics.
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17

HANSEN, KAI ARNE. "(Re)Reading Pop Personae: A Transmedial Approach to Studying the Multiple Construction of Artist Identities." Twentieth-Century Music 16, no. 3 (July 12, 2019): 501–29. http://dx.doi.org/10.1017/s1478572219000276.

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Анотація:
AbstractThis article engages with a wide range of existing literature relevant to understanding the artist persona in popular music, and advocates a view of personae as multiply constructed through sound recordings, music videos, live performances, interviews, social media posts, and a variety of other means. In an initial effort to theorize pop personae as transmedial phenomena, I merge a critical musicological understanding of the performative potential of aesthetics with perspectives from celebrity studies and media studies to produce new insights into how personae are articulated across a variety of disparate but intersecting spaces. Through a case study of Sam Smith, I demonstrate how the signs and symbols scattered across numerous platforms are aggregated in the pop persona, and elucidate the interpretive possibilities afforded by different points of contact between artist and audience. I conclude that the task of reading pop personae amounts to an assessment of the conglomerate of texts and contexts that shape both the production and the reception of pop expressions.
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18

Jackson, Nathan J. "Understanding Memetic Media and Collective Identity Through Streamer Persona on Twitch.tv." Persona Studies 6, no. 2 (March 16, 2021): 69–87. http://dx.doi.org/10.21153/psj2020vol6no2art966.

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Анотація:
Video game livestreamers on the leading platform Twitch.tv present a carefully curated version of themselves - negotiated in part via interactions with their viewers - resulting in collectively performed personas centred around individual streamers. These collective personas emerge from a combination of live performance, platform features including streamer-specific emoticons and audiovisual overlays, the games that streamers play, and how they play them. In this paper, I interrogate how these elements culminate in a feedback loop between individual streamers and non-streamer participants, specifically how platform features mediate and facilitate interactions between users. I also examine streaming persona as both a product and expression of this dynamic and the subsequent emergence of streamer-based social arrangement and collective value systems. I do this with particular attention to how memes operate uniquely within the livestreaming mode.
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19

García Reyes, Jesús. "Expresiones de los estudiantes de educación media superior en México." Revista Electrónica en Educación y Pedagogía 4, no. 7 (November 13, 2020): 15–26. http://dx.doi.org/10.15658/rev.electron.educ.pedagog20.11040702.

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El propósito de este artículo es analizar las expresiones de los estudiantes de Educación Media Superior (EMS) en México acerca de su relación ante los grupos en situación de discriminación, entendidos como los otros que son diferentes por su preferencia sexual, religión, origen étnico, edad, discapacidad o contagio de VIH, entre otros. Por ser etiquetados como diferentes son proclives a la restricción de sus derechosy, por tanto, a la discriminación. Este estudio se acotó al análisis de las expresiones que los estudiantes manifiestan ante la persona indígena, la persona homosexual y la persona con discapacidad. Para ello se diseñó, probó y aplicó un instrumento que permitió el acopio de información necesaria para aprehender las expresiones y significados que estudiantes de EMS les brindan a tres grupos en situación de discriminación. El uso de la asociación de palabras sirvió para recolectar los términos que relacionaban los estudiantes con los grupos, posteriormente se utilizó la técnica de redes semánticas naturales para hallar las expresiones más significativas y, por último, se identificaron categorías con las palabras de mayor peso semántico, para distribuirlas en inclusión, integración y exclusión. El uso de la palabra es parte fundamental, porque es el andamio entre el significado personal y la estructura social. Para cumplir con este propósito, se seleccionaron algunos planteles educativos de la ciudad, CCH, preparatorias, bachilleres, y del interior del país, la preparatoria de Oaxaca. Los resultados del estudio muestran una débil interacción y una creciente comprensión de la diversidad.
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Kavakci, Elif, and Camille R. Kraeplin. "Religious beings in fashionable bodies: the online identity construction of hijabi social media personalities." Media, Culture & Society 39, no. 6 (November 21, 2016): 850–68. http://dx.doi.org/10.1177/0163443716679031.

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A ‘hijabista’ – from the terms hijabi and fashionista – is a Muslim woman who dresses ‘stylishly’ while still adhering to the rules governing ‘modest’ apparel that coincides with Islamic dress code. A handful of these digitally savvy young women have established an online presence, becoming social media personalities with hundreds of thousands, even millions, of ‘followers’ who avidly consume (read) their personal blogs and/or social media posts. This study examines new media, faith, and fragmentation online, where virtual spaces facilitate the construction (re-construction) of a digital identity or persona. We employ an approach that combines netnography and case study to examine the content generated by three high-profile hijabistas, or hijabi fashion and lifestyle bloggers, and build upon identity theory to determine how each has negotiated an online persona that privileges her religious or fashionable self.
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Batra, Rishi, and Sean Langenfeld. "How Can Social Media Get Us in Trouble?" Clinics in Colon and Rectal Surgery 30, no. 04 (September 2017): 264–69. http://dx.doi.org/10.1055/s-0037-1604255.

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AbstractWhen utilized properly, social media offers several personal and professional benefits for the practicing surgeon, including peer networking, education, e-mentorship, marketing, recruitment, and patient outreach. However, unprofessional online behavior is common among surgeons, and this improper use of social media can be quite dangerous. This article reviews the dangers of social media and illustrates this with examples of unprofessional behavior and the associated consequences. It also provides recommendations for maintaining a professional and productive online persona. Surgeons must understand the various social media platforms and their target audience while upholding online professionalism at all times.
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Upshur, Elizabeth. "Persona Poem of the Shakespearean Witchnurse in a Winter's Tale." Appalachian Review 49, no. 3 (2021): 79. http://dx.doi.org/10.1353/aph.2021.0059.

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Idoiaga Mondragón, Nahia, Inge Axpe Saex, and Jon Martín Etxebeste. "lenguaje inclusivo en la facultad de educación de Bilbao." VISUAL REVIEW. International Visual Culture Review / Revista Internacional de Cultura Visual 9, Monográfico (December 16, 2022): 1–13. http://dx.doi.org/10.37467/revvisual.v9.3714.

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El lenguaje inclusivo, relacionado con actitudes menos sexistas, no es habitual, ni en contextos educativos. Se analiza la importancia que el alumnado universitario, el profesorado y el Personal de Administración y Servicios confieren al lenguaje inclusivo en la Facultad de Educación de Bilbao (UPV/EHU), y si valoran diferente su uso en euskera y castellano. Participaron 165 personas (83% mujeres, 16,4% hombres y 1 persona de sexo no binario; edad media = 27,76; DT = 11,87). La actitud hacia el lenguaje inclusivo resulta positiva y se reconoce como herramienta para reducir la desigualdad de género, pero su uso es poco común.
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24

Moore, Christopher. "Mapping Persona and Games." Persona Studies 6, no. 2 (March 16, 2021): 1–6. http://dx.doi.org/10.21153/psj2020vol6no2art1038.

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For those new to games studies, the most important primer is the recognition that, as a field of research, it is at its most revealing when in conversation with perspectives from other fields and domains of inquiry. Espen Aarseth (2001) announced that the first issue of Game Studies, the international journal of computer game research, marked the commencement of computer game studies. Aarseth's editorial launched the trajectory for the following two decades of game research, obscuring much of the previous work examining digital and analogue games that had contributed to the tipping point at which the fields' coalescence could become a reality. Emerging from media studies, sociology, and a particular tradition of textual analysis in cinema and literature studies, games studies has since had a reputation for being the latest kid on the block. Like persona studies, game studies features key moments in which intersections between it and other fields and their theoretical and analytical perspectives prove enlightening, enriching, and even entertaining.
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Godwin, Jessica. "#nofilter: Online Personas and The Negative Impacts of Social Media on Young Adults’ Self-esteem." K@ta Kita 7, no. 2 (October 29, 2019): 220–27. http://dx.doi.org/10.9744/katakita.7.2.220-227.

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My novel #nofilter follows Mia, a photo model who is pretty famous on the social media platform Instagram, as she meets Kyle, her online boyfriend for the first time. In an effort to earn other people’s acceptance, Mia has been building a perfect online persona. However, after meeting Kyle, it is revealed that she is not who she portrays herself to be. As my work revolves on how social media affects someone’s self-esteem, hopefully it can help the readers learn to love themselves and do not depend their self-esteem on others. Specifically, I focus on how Mia maintains an idealized online persona in order to cope with her low self-esteem and earn other people’s acceptance, how the contrast between Mia’s online and real life personas causes her relationship with Kyle to crumble, and how Mia learns to love herself by accepting her weaknesses and acknowledging her positive qualities. For that reason, I use Contingencies of Self-esteem theory by Jennifer Crocker and Connie T. Wole, the Social Comparison theory, and the Presentation of Self in Everyday Life by Erving Goffman. Set in the early years after college, I use New Adult genre and the sub-genre Contemporary Romance to explore Kyle and Mia’s romantic relationship. Keywords: Social media, Instagram, self-esteem, online persona, New Adult, Contemporary Romance
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Lee, Eun-Ju, Soo Youn Oh, Jihye Lee, and Hyun Suk Kim. "Up Close and Personal on Social Media: When Do Politicians’ Personal Disclosures Enhance Vote Intention?" Journalism & Mass Communication Quarterly 95, no. 2 (March 12, 2018): 381–403. http://dx.doi.org/10.1177/1077699018754911.

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Two experiments investigated how politicians’ personal disclosures on social media might affect individuals’ vote intention. In Study 1 ( n = 240), a male politician’s Facebook posts centering on his private life (vs. impersonal posts highlighting public activities) enhanced U.S. participants’ intention to vote for him, mostly by heightening likability. By contrast, a female politician’s personal Facebook posts lowered perceived competence, and thereby, vote intention among those who considered Facebook ill-suited for relational purposes. Using Twitter, Study 2 ( n = 258) mostly replicated the findings among South Korean participants, confirming bounded benefits of publicizing politicians’ private persona via social media.
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Pérez Rodríguez, Sara. "La segunda persona del singular (tú) como recurso de objetivación en el discurso publicitario / Second-person singular (you) as a resource of objectivization in Spanish media advertising." Oralia: análisis del discurso oral 21, no. 1 (October 27, 2021): 113–44. http://dx.doi.org/10.25115/oralia.v21i1.6795.

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La segunda persona del singular tú en español puede adoptar dos tipos de referencia: una deíctica que señala prototípicamente al interlocutor y otra que presenta los contenidos más generales, alejados de la esfera personal del hablante. Esta segunda forma ha sido redenominada como segunda persona objetivadora ya que constituye un tránsito de la primera persona hacia la segunda, es decir, el uso del pronombre tú en lugar de yo como un recurso de objetivación discursiva. Tal recurso será analizado en este trabajo en un corpus de mensajes publicitarios escritos y orales. Se tendrán en cuenta sus variantes, expresa y omitida, y los elementos gramaticales con los que suele coaparecer este fenómeno, que actúa como una poderosa estrategia persuasiva en la publicidad.
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Lee, Carmen, and Dennis Chau. "‘I’m not a tech person’." Pragmatics and Society 12, no. 5 (December 31, 2021): 805–27. http://dx.doi.org/10.1075/ps.20049.lee.

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Abstract This study contributes to existing research on polymedia by probing into what we call academic polymedia, investigating the constant availability of interpersonal, professional, and social media for constructing scholarly personas. Drawing on the technobiographical narratives of a group of Hong Kong bilingual academics, we analyze academics’ perceptions of their media choices as situated in their professional polymedia environments. In particular, we examine how choices between public and private media shape academic persona development, and the way polymedia engagement impacts the participants’ language choice for academic purposes. This study sheds light on existing research on workplace discourse and identity in sociolinguistics by offering a polymedia dimension that draws on people’s media ideology in developing their professional identities.
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Zurlo, Adriana Alicia. "Voz media en toba (guaycurú)." LIAMES: Línguas Indígenas Americanas 16, no. 2 (December 20, 2016): 285. http://dx.doi.org/10.20396/liames.v16i2.8646309.

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Este artículo analiza construcciones de voz media en la lengua qom lɁaqtaqa o lengua toba (flia. Guaycurú). La voz media se codifica con el paradigma verbal n-, un conjunto de índices pronominales que expresan persona, número y afectación del sujeto o agente de la acción (Censabella 1998, 2002). Argumentamos aquí que la lengua toba manifiesta características típicas de un sistema de voz básica activo medio (Klaiman 1991). Sobre la base de esta hipótesis y, especialmente a partir de la compatibilidad con paradigma verbal n-, describimos el comportamiento de 185 raíces del corpus. Concluimos que la voz media en este idioma es estructural, regular e incluye un continuum heterogéneo de construcciones medias que no sólo se relacionan con detransitivización semántico-sintáctica o reflexividad.
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Ginanjar, Bakdal, Dwi Purnanto, Hesti Widyastuti, and Chattri S. Widyastuti. "KOHESI GRAMATIKAL REFERENSI PRONOMINA PERSONA DALAM TEKS PARIWISATA PADA PESONAINDONESIA.KOMPAS.COM/GRAMATICAL COHESION OF PERSONAL PRONOUNS IN THE TOURISM TEXT ON PESONAINDONESIA.KOMPAS.COM." Aksara 33, no. 2 (January 3, 2022): 257–68. http://dx.doi.org/10.29255/aksara.v33i2.498.257-268.

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AbstrakPenelitian ini diarahkan pada kajian teks wacana pariwisata dengan pendekatan analisis wacana. Permasalahan yang dikaji adalah aspek kebahasaan pembangun kepaduan teks wacana berupa kohesi gramatikal referensi persona pada teks pariwisata di laman pesonaindonesia.kompas.com. Tujuannya adalah untuk mendeskripsikan aspek kebahasaan kohesi gramatikal referensi persona pada teks pariwisata dalam media digital yang hasilnya dapat dipakai sebagai salah satu dasar merespons tuntutan kualitas strategi komunikasi promosi yang kreatif. Penelitian ini berjenis kualitatif deskriptif dalam linguistik. Sumber data berasal dari situs/laman pesonaindonesia.kompas.combulan Januari—Oktober 2019. Data berwujud teks wacana pariwisata. Metode pengumpulan data dilakukan dengan metode simak. Data dianalisis dengan metode agih dengan teknik ganti. Kajian ini menemukan pendayagunaan referensi pronominal persona yang difungsikan untuk membangun teks wacana yang khas dari teks pariwisata secara koheren. Hasil penelitian menunjukkan bahwa teks pariwisata menggunakan aspek-aspek gramatikal kohesi referensi persona pertama, kedua, ataupun ketiga. Referensi persona kedua mendominasi dalam teks pariwisata di laman pesonaindonesia.kompas.com. guna menciptakan keutuhan dan kepaduan wacana. Lebih lanjut, pemilihan referensi persona tersebut ditujukan untuk mendekatkan diri dengan pembaca dan terkandung implikasi persuasif bagi pembaca. Kata kunci: kohesi, referensi persona, teks pariwisata, wacana AbstractThis research is directed at the study of tourism discourse texts with the discourse analysis approach. The problem studied is the linguistic aspects of the building of the discourse text cohesion in the form of grammatical cohesion of persona references in the pariwisa text on the pesonaindonesia.kompas.com page. The aim is to describe the linguistic aspects of grammatical cohesion of references to charms in the tourism text in digital media, the results of which can be used as a basis for responding to the demands of the quality of creative promotional communication strategies. This research is a descriptive qualitative type in linguistics. The data source is from pesonaindonesia.kompas.com website / page from January to October 2019. The data is in the form of a tourism discourse text. The method of data collection is done by referring to the method. Data were analyzed by the method of distribution. The results showed that the tourism text uses grammatical aspects of the first, second, and third persona reference cohesion. The second persona reference dominates in the tourism text on the pesonaindonesia.kompas.com page. in order to create wholeness and cohesiveness of discourse. Furthermore, the selection of the reference persona is intended to get closer to the reader and has persuasive implications for the reader.Keywords: discourse, cohesion, personal pronouns, tourism text
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Nadzir, Ibnu, and Ranny Rastati. "CHARISMA AND SOCIAL MEDIA IN INDONESIAN POLITICS." Jurnal Masyarakat dan Budaya 22, no. 2 (November 5, 2020): 55–74. http://dx.doi.org/10.14203/jmb.v22i2.1063.

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The ability to exploit social media to develop political charisma has become essential for aspiring Indonesian politicians. Social media is even more crucial for those who competes in urban areas, where its citizens has better access on digital technology. Nevertheless, despite the entanglement, study on the function of social media to develop political charisma is still relatively nascent. In this regards, the article explores the way politicians employ social media to get and maintain their power. How do social media affordances enabled politicians to manufacture political charisma? To what extent, political charisma developed on social media enabled politicians to influence their followers? To answer these problem, the article draws from the political trajectory of Ridwan Kamil, Governor of West Java, whose political persona relies heavily on his personal use of social media. Based on digital observation and several in-depth interviews, the article proposes three arguments: First, social media affordances enabled politician to construct political charisma based on multiple representations within a short period of time. Second, the infrastructure of social media has reinforced the blurry lines between personal and public matters in politics. Third, the influence of charisma developed through social media is constrained by social and political contexts.
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Hamzah, Yuyun, Pahrul Idham Kaliky, and Antasari Bandjar. "Media Persona and Parasocial Relations of K-Drama Viewers on Instagram." International Journal of Science and Society 3, no. 3 (November 10, 2021): 417–26. http://dx.doi.org/10.54783/ijsoc.v3i3.387.

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This research is a qualitative descriptive study that aims to provide an overview of the interactions and parasocial relationships of k-drama audiences with the characters in The World of The Married drama as the impact of mass communication. And to find out the characteristics, factors that influence parasocial relationships and at what level these parasocial relationships are intertwined with the S.O.R (Stimulus, Organism, Response) theory as a framework of thought. Primary data collection was carried out through online interviews with a number of informants from the k-drama audience of The World of The Married who were taken randomly from Instagram accounts. The results of this study indicate that the interaction between the audience and k-drama. The World of The Married gives rise to parasocial relationships with the following three characteristics, empathy toward the performer, seeking companionship, and imagined friendship. Parasocial relationships that exist are influenced by factors of motivation, identification and similarity. Thus, in the concept of interaction and parasocial relationships, Korean drama audiences can be grouped at the level of entertainment social-value and intense-personal feeling.
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Sudaryanto, Sudaryanto, Nurul Raihan Lathifah, and Sholeha Rosalia. "Pronomina Persona pada Lirik-Lirik Lagu KLA Project dan Relevansinya bagi Pengetahuan Kebahasaan Pemelajar BIPA A1." Bahasa: Jurnal Keilmuan Pendidikan Bahasa dan Sastra Indonesia 1, no. 3 (October 1, 2019): 197–204. http://dx.doi.org/10.26499/bahasa.v1i3.40.

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Salah satu elemen kompetensi pemelajar bahasa Indonesia bagi penutur asing (BIPA) A1 adalah menguasai pengetahuan tentang penggunaan kata ganti orang. Dalam bidang linguistik, kata ganti orang bisa disebut pronomina persona. Kajian deskriptif ini memerikan pronomina persona pada lirik-lirik lagu KLA Project, seperti lagu “Yogyakarta”, “Gerimis”, “Tak Bisa ke Lain Hati”, “Bunda”, dan “Dunia Baru”. Lagu-lagu KLA Project itu dapat dijadikan sebagai media penguasaan pengetahuan kebahasaan pemelajar BIPA A1, khususnya pronomina persona tadi. Berdasarkan hasil analisis terhadap lirik-lirik lagu KLA Project tadi, ditemukan pronomina persona I tunggal (-ku, ku-, aku), pronomina persona II tunggal (-mu, dikau, engkau, kau-), pronomina persona III tunggal (-nya), pronomina persona III jamak (mereka), dan pronomina persona inklusif (kita). Lirik-lirik lagu KLA Project yang mengandung pronomina persona itu dimanfaatkan sebagai materi ajar bagi pemelajar BIPA melalui permainan teka-teki silang (TTS), serta simak dan lengkapi lirik.
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Salter, Anastasia, and Bridget Blodgett. "Alt-Right: Ctrl+A; Del." Persona Studies 3, no. 1 (June 13, 2017): 76–77. http://dx.doi.org/10.21153/ps2017vol3no1art656.

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Анотація:
Built as a hypertext work of electronic literature, “Alt-Right: Ctrl+A; Del” explores the social media fatigue experienced by a woman operating in online spaces. The work takes place from November 9 2016 to January 20 2017, during the pivotal moments of transition prior to Donald Trump’s inauguration. It is heavily influenced by the ongoing challenges faced by participants in social media discourse who are identifiable (or labeled) as other than white, heterosexual, cisgender men (Marciano, 2014). The fictionalised narrative of the work is presented alongside a day-by-day evolving timeline of tweets drawn from real social media discourse. The reader-player experiences both the mundane and the politically momentous, the true and the “fake” news sensations, while navigating through the daily pressures of life which present their own source of exhaustion and challenges. Ultimately, the reader-player must decide to what extent it is worth engaging with the incendiary discourse, and these decisions shape the reputation of the character’s online persona. The choice to engage in political discourse will inevitably result in eventually catching the attention of a horde of procedurally-generated trolls (Phillips 2015), while refraining from participating will leave the character relatively invisible and disengaged from both the media platform and source of social connection. The reader-player must balance the demands of social media to present an active persona to their followers with the personal needs of a human who must cope with the results of harassment from a faceless flood.This work serves both as fictional response and real collection of social media moments from a pivotal period in US political history, inviting the reader-player to think about the apparent “post-truth” state (Suiter 2016) and the ensuing challenges it presents to would-be participants who occupy activist personas in tense and dangerous networked spaces. As an archive, it attempts to capture something that is inherently ephemeral: the in-the-moment experience of the timeline (Zhao et al. 2013). Drawn from the authors’ own social networks, these juxtapositions are difficult to reconstruct with existing social media tools, as Twitter resists the backwards-seeking gaze directly and requires APIs and directed searches to observe past tweets (Burgess & Bruns 2012). The central mechanic of consequences for speech is directly inspired by targeted harassment campaigns in recent social media history. The misogynist, word-focused hunting of Gamergate, which demonstrated the effectiveness of hashtag-driven mobbing at silencing discourse, is the inspiration for the procedural trolling model encountered as endgame (Chess & Shaw 2015). These tactics have been on display across the political spectrum during the election, as demonstrated by the attacks of “Bernie Bros”, or automated chatbots labeled as such, on Hillary Clinton supporters (Wilz 2016). The game invites both active political participants online and those who refrain to consider their position and motivations, and particularly how the specter of online harassment haunts the decision-making process of constructing a social media persona.
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Chusna, Aidatul. "Persona in Social Media: A Case Study on Baim Paula Youtube Channel." Journal of Language and Literature 21, no. 2 (September 19, 2021): 242–51. http://dx.doi.org/10.24071/joll.v21i2.3009.

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Social media enables its users to participate in creating and sharing media contents through their accounts; thus, it gives opportunity to gain popularity for anyone, including celebrity. This paper is aimed at revealing celebrities’ strategy to increase and maintain their popularity by constructing self-image through social media. Videos from Baim Paula youtube channel are selected as the main data of the analysis, considering Baim Wong’s success as celebrity and content creator. Using textual approach, the vidoes created and shared are analized as a cultural text which demonstrates celebrities’ self-representation in social media. The result shows that Baim Wong performs various self- images through his videos contents. His prank videos indirectly indicate authenticity and honesty entitled to Baim Wong’s image, as a strategy to create closeness to his fans. He also construcs an altruistic persona by giving presents and/or money to his pranked targets. Another self-representation is seen in videos about his daily activities with family and friends. Through these videos, Baim Wong constructs his image as a family man. The persona performed in social media has successfully attracted more fans/ subscribers and enhanced his fame. Subsequently, it generates profit not only from his YouTube channel, but also from advertising agencies and TV stations that hire him.
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Zolides, Andrew. "Lipstick Bullets: Labour and Gender in Professional Gamer Self-Branding." Persona Studies 1, no. 2 (October 30, 2015): 42–53. http://dx.doi.org/10.21153/ps2015vol1no2art467.

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With the growing professionalisation of electronic sports (or e-sports), the individuals who compete are, like their more “traditional” sport counterparts, becoming celebrities. Actual competition is a fraction of the labour a professional gamer undertakes to earn a living and generate a self-brand—there are also complex arrangements involving sponsorships, team-memberships, and digital reputation management. Indeed, taking part in e-sports can be understood as another mode of celebrity-creation within a particular fan community. A key vector to the persona formation of professional gamers is gender. Female professional gamers must navigate additional hurdles in the creation and management of their brand and attempts to commoditise their personas. Female gamers carefully negotiate and perform their gender while maintaining their status as a competitor and influencer in gaming’s highly masculinised culture. This performativity places these young women in a precarious position not just in terms of economic stability, but also in terms of their gendered identity. This paper compares the online personas of professional gamers Matt “NaDeSHoT” Haag and Kelly “MrsViolence” Kelley, analysing their social media presences and mainstream media appearances. Reframing the labour of professional gamers as one of building a commodifiable work persona can help us better understand the economically precarious position in which professional gamers, particularly young women, find themselves.
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Mikhina, Olga, Artem Mikhin, and Svetlana Shulezhkova. "“Wir Schaffen Das!” (Angela Merkel as a Linguistic Persona)." SHS Web of Conferences 50 (2018): 01013. http://dx.doi.org/10.1051/shsconf/20185001013.

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Анотація:
The problem posed by the authors of this paper is to reveal peculiarities of linguistic persona of one of the most authoritative state and political actors of our time: Angela Merkel, the Chancellor of the Federal Republic of Germany. Material for the research comes from various election debates, speeches at international forums and in Bundestag, addresses to voters, interviews of “the engine of the EU” with journalists of various media outlets. An anthropocentric approach that has become the main principle of modern linguistics, enriched with procedures having being developed within cultural, political and social linguistics, application of methods used in study of linguistic persona in the context of gender and values presented in the media and political discourse, allowed to attain certain results. Lexical and idiomatic markers in Angela Merkel’s speeches, her formulation of basic principles of domestic and foreign policy, linguistic response to crisis events and provocative questions give a possibility to model the main parameters of her linguistic persona. She is a strong leader with muffled gender attributes, which usually appear in selection of linguistic means that always conform to the literary language. Physical chemist by education, Merkel speaks logically and strictly to the point in the media and political discourse as well. Having being ushered into the elite of male rulers, A. Merkel realizes male rigidity when formulating her opinion. As a leader of nation, she presents herself as a representative of the whole German society, a society allotted with a high mission to guard common European values. The main concepts, verbalized in her speeches and utterances are We (, the people of Germany), Peace, Freedom, Democracy, Tolerance.
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Moore, Christopher, Kim Barbour, and Katja Lee. "Five Dimensions of Online Persona." Persona Studies 3, no. 1 (June 13, 2017): 1–12. http://dx.doi.org/10.21153/ps2017vol3no1art658.

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Before Facebook, Twitter, and most of the digital media platforms that now form routine parts of our online lives, Jay Bolter (2000) anticipated that online activities would reshape how we understand and produce identity: a ‘networked self’, he noted, ‘is displacing Cartesian printed self as a cultural paradigm’ (2000, p. 26). The twenty-first century has not only produced a proliferation and mass popularisation of platforms for the production of public digital identities, but also an explosion of scholarship investigating the relationship between such identities and technology. These approaches have mainly focussed on the relations between humans and their networks of other human connections, often neglecting the broader implications of what personas are and might be, and ignoring the rise of the non-human as part of social networks. In this introductory essay, we seek to both trace the work done so far to explore subjectivity and the public presentation of the self via networked technologies, and contribute to these expanding accounts by providing a brief overview of what we consider to be five important dimensions of an online persona. In the following, we identify and explicate the five dimensions of persona as public, mediatised, performative, collective and having intentional value and, while we acknowledge that these dimensions are not exhaustive or complete, they are certainly primary.
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Marshall, P. David. "Understanding the Emerging Contemporary Public Intellectual: Online Academic Persona and The Conversation." Media International Australia 156, no. 1 (August 2015): 123–32. http://dx.doi.org/10.1177/1329878x1515600114.

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At its core, the power of the public intellectual is the capacity to make ideas move through a culture. This article looks at what kind of academic persona – that is, what kind of public self whose original status comes from intellectual work and thinking – navigates effectively through online culture and communicates ideas in the contemporary moment. Part of the article reports on a research project that has studied academic personas online and explores what can be described as ‘registers of online performance’ that they inhabit through their online selves. The research reveals that public intellectuals have to interpret effectively that online culture privileges what is identified as ‘presentational media’: the individual as opposed to the media is the channel through which information moves and is exchanged online, and it is essentially a presentation of the self that has to be integrated into the ideas and messages. From this initial analysis/categorisation of academic persona online, the article investigates the online magazine The Conversation, which blends journalism with academic expertise in its production of news stories. The article concludes with some of the key elements that are part of the power of the public intellectual online.
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40

Klein, Adam G. "Vigilante Media: Unveiling Anonymous and the Hacktivist Persona in the Global Press." Communication Monographs 82, no. 3 (April 15, 2015): 379–401. http://dx.doi.org/10.1080/03637751.2015.1030682.

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41

Lau, Dorothy Wai Sim. "Actor or ambassador? The star persona of Jackie Chan in social media." Continuum 30, no. 2 (March 20, 2014): 231–47. http://dx.doi.org/10.1080/10304312.2014.893988.

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42

Raghav, Radhika. "Power, privilege and paradox: Understanding Ranveer Singh’s sartorial fame and the (un)making of the new millennial masculinity in contemporary Indian society." Critical Studies in Men’s Fashion 7, no. 1-2 (December 1, 2020): 177–98. http://dx.doi.org/10.1386/csmf_00024_1.

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Bollywood film star Ranveer Singh’s fashion choices are often defined as eccentric, outlandish and even androgynous, in particular, his much-talked-about public appearances in bright floral pantsuits, or kohl-lined eyes and man-skirts are discussed in popular media as subverting gender norms and challenging gender binaries. Commenting on the shift in representation of contemporary Bollywood’s male protagonist, film scholars have argued that Singh embodies ‘metrosexual masculinity’ in neoliberal India and that his on- and off-screen persona involves deliberate scripting of a ‘feminist’ and ‘less patriarchally structured masculinity’. Testing the extent of the assertions mentioned above, I examine Singh’s media persona as a site of cultural production and a form of social reproduction. I use a feminist theoretical framework, and gender studies debates to critique Singh’s negotiations with gender and sexuality in his media images across – film, advertisement and social media. I argue that the millennial star as a fashion icon is not only far from offering a progressive model of millennial masculinity, but is also working towards normalizing Hindu gender ideologies that have long sanctioned power to men and subjugated women in Indian society. Focusing on the role played by the corporatized androcentric media industry, I argue that ‘feminist’ posturing of the star appropriates and suppresses other forms of marginal identities. Singh’s media persona thus works to maintain the status quo as far as gender, class and caste identities are concerned, and becomes a vehicle of the nationalist ideology under the present right-wing leader, Narendra Modi.
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Goff, Loretta. "The Hyphenated Persona: Aidan Quinn’s Irish-American Performances." Persona Studies 3, no. 1 (June 13, 2017): 60–75. http://dx.doi.org/10.21153/ps2017vol3no1art646.

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This article examines the hyphenated Irish-American identity performed by actor Aidan Quinn across a number of his media appearances. Hyphenated identities are frequently used in our increasingly globalised, migratory world to consolidate two or more national identifications into a singular, new identity. However, the performances of such identities are often complicated by shifting levels of identification, in line with the concept of identity salience, which result in multiple, protean identity performances—from either side of the hyphen—drawn upon as needed. “Celebrity identities” as a construct forms an ideal category for a broader exploration of hyphenated identity performance, as their highly visible public identities most overtly demonstrate the continuous processes of (economically influenced) construction, performance and negotiation that comprise all identity formation. Aidan Quinn, who holds dual United States and Irish citizenship, has spent significant time living in each country, is vocal about his connection to both and is often framed accordingly in the media, makes an ideal case study for examining the nuances of Irish-American identity performance which are magnified as a result his stardom. By looking at how the actor frames (and is framed regarding) his national connections, I interrogate the intricacies of how his experiences in each country are combined in some instances and separated in others, and ultimately argue that the two sides of his hyphenated Irish-American persona are largely kept separate, resulting in multiple identity performances rather than forming a cohesive, singular performance.
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Johinke, Rebecca. "BEHIND THE COVERS OF AUSTRALIAN ROLLING STONE: NEGOTIATING THE PERSONA OF A FEMALE MUSIC MAGAZINE EDITOR." Persona Studies 5, no. 1 (July 11, 2019): 75–91. http://dx.doi.org/10.21153/psj2019vol5no1art843.

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Singers, songwriters and musicians create personas and perform the (gendered) role of rock star, punk, heart-throb, crooner, diva, or rock chick. Magazine covers are a key factor in consolidating and marketing that constructed persona. Magazine covers have visual power that is calibrated for maximum impact with a defined audience and a key part of the editor’s role is to decide on the cover image and cover lines. Moreover, there is now an expectation that editors of glossy magazines are recognisable ‘influencers’ who personify the values and commodities that their titles promote. We expect performers to put on a show, but do we expect music magazine editors to adopt a gendered celebrity persona and a public self too? This article examines the persona of the music magazine editor and the construction of music celebrity with a particular focus on Australian Rolling Stone magazine. Interviews with Kathy Bail and Elissa Blake, the first two women to edit the title in magazine format, underscore the self-fashioning of cultural intermediaries and the challenges for women in leadership roles in Australian media workplaces.
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Fernández-Pérez, Mónica, Beatriz Peláez-Requejo, Adela Suárez-Álvarez, Reyes Fernández-Díaz, Aránzazu Goncalves-Muñiz, and Miguel Núñez-Moral. "Análisis de la retirada del catéter peritoneal después del trasplante renal en población adulta." Enfermería Nefrológica 24, no. 4 (December 30, 2021): 417–22. http://dx.doi.org/10.37551/s2254-28842021035.

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Introducción: Las personas con enfermedad renal crónica dializadas demandan mayor cuidado por el manejo complejo de su condición, las múltiples complicaciones asociadas al tratamiento y la necesidad de asumir estilos de vida saludables, para garantizar la efectividad y seguridad de las terapias. Objetivos: Determinar la competencia para el autocuidado de las personas en diálisis, así como su relación con las características sociodemográficas y clínicas. Metodología: Se realizó un estudio observacional descriptivo de corte transversal, en una unidad renal del sur de Colombia. Instrumentos utilizados: Encuesta de caracterización para el cuidado de la persona con enfermedad crónica, Formulario de características clínicas y Cuestionario de Competencia para el cuidado versión-paciente. Resultados: Se incluyeron un total de 200 personas dializadas, con una edad media de 59±13,89 años, el 50,5% mujeres, con pareja estable, apoyo para su cuidado, grado educativo primario, dedicados a labores del hogar, y nivel socioeconómico bajo. El 47,5% evidenció alta competencia para su autocuidado, el 42% una competencia media y el 10,5% baja. Se identificaron asociaciones estadísticamente significativas de la competencia para el autocuidado con las variables asistencia puntual a terapia (p=0,024) y adherencia farmacológica (p=0,001). Conclusiones: La población abordada se caracterizó por vivir en condiciones socioeconómicas que aumentan la vulnerabilidad de la persona dializada, en su mayoría contó con soporte para el cuidado, presentó nivel de competencia para el autocuidado entre alto y medio, relacionado con asistencia puntual a terapia y cumplimiento en adherencia farmacológica.
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Cantillo-Medina, Claudia Patricia, Brigitte Vanessa Castro-Morea, and Yury Hasbleydi Mosquera. "Estudio de la competencia para el autocuidado de las personas en tratamiento renal sustitutivo con diálisis." Enfermería Nefrológica 24, no. 4 (December 30, 2021): 398–407. http://dx.doi.org/10.37551/s2254-28842021034.

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Анотація:
Introducción: Las personas con enfermedad renal crónica dializadas demandan mayor cuidado por el manejo complejo de su condición, las múltiples complicaciones asociadas al tratamiento y la necesidad de asumir estilos de vida saludables, para garantizar la efectividad y seguridad de las terapias.Objetivos: Determinar la competencia para el autocuidado de las personas en diálisis, así como su relación con las características sociodemográficas y clínicas.Metodología: Se realizó un estudio observacional descriptivo de corte transversal, en una unidad renal del sur de Colombia. Instrumentos utilizados: Encuesta de caracterización para el cuidado de la persona con enfermedad crónica, Formulario de características clínicas y Cuestionario de Competencia para el cuidado versión-paciente.Resultados: Se incluyeron un total de 200 personas dializadas, con una edad media de 59±13,89 años, el 50,5% mujeres, con pareja estable, apoyo para su cuidado, grado educativo primario, dedicados a labores del hogar, y nivel socioeconómico bajo. El 47,5% evidenció alta competencia para su autocuidado, el 42% una competencia media y el 10,5% baja. Se identificaron asociaciones estadísticamente significativas de la competencia para el autocuidado con las variables asistencia puntual a terapia (p=0,024) y adherencia farmacológica (p=0,001).Conclusiones: La población abordada se caracterizó por vivir en condiciones socioeconómicas que aumentan la vulnerabilidad de la persona dializada, en su mayoría contó con soporte para el cuidado, presentó nivel de competencia para el autocuidado entre alto y medio, relacionado con asistencia puntual a terapia y cumplimiento en adherencia farmacológica.
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47

Fonseca Feris, Roberto, and Víctor Carlos Fleitas. "El embrión humano ¿Persona u Objeto? Perspectiva filosófico-jurídica." Revista Jurídica la de Universidad Americana 9, no. 1 (December 14, 2021): 47–58. http://dx.doi.org/10.30545/juridica.2021.ene-jun.5.

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Las Técnicas de Reproducción Humana Asistida son un logro para la humanidad por la solución a situaciones familiares relacionadas con la fecundación; de su empleo emergen aspectos éticos, filosóficos y jurídicos importantes a analizar. Se han desarrollado varias técnicas como la reproducción artificial, la clonación y la reproducción in vitro, esta última para realizarse necesita de la unión del óvulo y espermatozoide fuera del seno materno, conservando los embriones obtenidos a través de la criogénesis. No existe acuerdo en las legislaciones de los países con relación al plazo que deben mantenerse los embriones congelados. La problemática desde el punto de vista filosófico consiste en determinar si los embriones se pueden considerar como personas o como objetos con una protección legal especial. La investigación fue de tipo documental y el nivel descriptivo. Las conclusiones principales estuvieron basadas en que el embrión humano desde la óptica filosófica y de acuerdo a las diferentes corrientes analizadas no puede ser considerado persona, pero si debe ser considerado un objeto de protección especial ya que es una entidad que puede llegar a ser persona y por este motivo se necesita su protección legal, principalmente durante el período de criogénesis garantizando un destino ético y viable.
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48

Lee, Katja. "Introduction: Personas at Work." Persona Studies 1, no. 2 (October 30, 2015): 1–13. http://dx.doi.org/10.21153/ps2015vol1no2art500.

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In this special issue we take up many of these threads in order to examine and to better understand the work persona as a public identity we mobilize and perform to manage the demands of our labour. In particular we are interested in work as a social condition that makes particular demands on us, and compels and inspires us to craft and perform particular identities. The ways in which our labour and our employers shape, influence, and discipline our constructions and performances of persona in work settings does not, however, negate our agency in this process: the negotiation and management of sometimes competing and contradictory roles, impulses, and desires can be a site of anxiety and friction but also of creativity.In this introduction to the issue, work personas are framed as necessary—perhaps even inevitable—identity performances that are a condition of work, working, and interacting with other workers. However, because the conditions of how, where, and why we labour and what constitutes “work” have changed significantly over time, so too have our strategies for producing and performing work identities. In our present moment, the work persona has explicitly and self-consciously entered the marketplace as a valuable commodity as both employers and employees become hyper-aware of the significance, function, and processes of image management. Moreover, the ways in which digital and social media have changed our work cultures now make it increasingly difficult to talk about and perform a work persona that is a distinct entity from personas performed in other contexts.
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Barragán, Julian Andrés, and Geraldine Almanza-Rodríguez. "Rating Strategies at the Outpatient Level for Coping with Chronic Pain in Persons with Cancer." Aquichan 13, no. 3 (December 1, 2013): 322–35. http://dx.doi.org/10.5294/aqui.2013.13.3.1.

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Actualmente el dolor es conocido como un síntoma desagradable que nace de la interacción de la persona con su entorno y consigo misma, y es responsabilidad del profesional de enfermería evaluarlo a fin de establecer acciones concretas para su atención. Objetivo: valorar las estrategias de afrontamiento del dolor crónico en personas con cáncer de forma multidimensional dentro de procesos físicos y emocionales. Materiales y métodos: estudio descriptivo transversal; se aplicó la versión en español del Cuestionario de Afrontamiento del Dolor Crónico (CAD) a una muestra de 117 personas con cáncer de diversa etiología, mayores de 18 años y sin alteración del estado mental, entre junio y octubre del 2010, los datos se procesaron el SPSS; se realizó validez facial y conceptual para Colombia. Resultados: la aplicación del CAD permitió obtener puntuaciones de los factores que componen el cuestionario, así como la correlación con variables sociodemográficas; las personas utilizan estrategias adaptativas relacionadas con las categorías: esperanza (media de 5,1), autoinstruc- ciones (media de 4,33), distracción cognitiva (media de 4,9), es decir la confianza, la ayuda y la visión de un futuro sin dolor; se destacan como conductas desadaptativas la castrofización (media de 3,9) y fe y plegarias (media 5,23). Conclusiones: el estudio permitió valorar conductas de afrontamiento adaptativas al dolor crónico de las dimensiones propuestas; sin embargo, persisten conductas de tipo desa- daptativo al afrontamiento.
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Claudia, Morales Rodríguez María, Nájera Gutiérrez Gudelia, Tlalpan Hernández Rosa María Teresa, Resendiz Maldonado Brenda, and Luna Gracia Alejandra. "Autoestima de los estudiantes de enfermería de una universidad pública." Latin American Journal of Development 4, no. 2 (March 14, 2022): 388–94. http://dx.doi.org/10.46814/lajdv4n2-008.

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Introducción. La autoestima es una actitud positiva de la persona hacia sí misma y hacia su propio crecimiento; para poder cuidar a las personas es necesario que las enfermeras cuenten con niveles de autoestima óptimos (Pades, 2003). Propósito. Identificar el nivel de autoestima de los estudiantes de Licenciatura en Enfermería de una Universidad Pública. Material y Métodos. Estudio de tipo descriptivo y transversal. Se empleó una Cédula de Datos Generales y el Inventario de Autoestima de Coopersmith versión para adultos. Resultados. La muestra estuvo conformada por 150 estudiantes de la Licenciatura en Enfermería, 132 (88%) mujeres y 18 (12%) hombres; con una edad promedio de 20 años. Respecto al estado civil 140 (93.3%) son solteros y 10 casados (6.7%), en relación a la ocupación 125 (83.3%) estudian y trabajan; y 25 (16.7%) sólo se dedican a estudiar. En el Inventario de Autoestima de Coopersmith se obtuvo una media de 76.24 lo que representa un nivel de autoestima alto. En la Subescala “Sí mismo” se obtuvo una media de 10.40, en la Subescala “Social” una media de 4.59 y en la Subescala “Familia” una media de 4.07. Conclusiones: De acuerdo con los resultados, los estudiantes tienen un juicio personal de valía alto (Coopersmith, 1967) Recomendaciones Se hace imprescindible que, durante su formación, el profesional de Enfermería reciba las herramientas necesarias para incrementar y mantener una autoestima alta que le genere conductas asertivas, proactivas en bienestar de sí mismo y del paciente (Mescua, 2010).
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