Готові списки джерел за темами / Modified Brand Personality scale

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Добірка наукової літератури з теми "Modified Brand Personality scale"

Автор: Grafiati
Опубліковано: 4 червня 2021
Оновлено: 1 лютого 2022

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Статті в журналах з теми "Modified Brand Personality scale"

1

Musante, Michael D., David C. Bojanic, and Jian (Jane) Zhang. "A Modified Brand Personality Scale for the Restaurant Industry." Journal of Hospitality & Leisure Marketing 16, no. 4 (2008): 303–23. http://dx.doi.org/10.1080/10507050801949316.

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2

SIGUAW, J., A. MATTILA, and J. AUSTIN. "The brand-personality scale." Cornell Hotel and Restaurant Administration Quarterly 40, no. 3 (1999): 48–5. http://dx.doi.org/10.1016/s0010-8804(99)80037-8.

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3

Siguaw, Judy A., Anna Mattila, and Jon R. Austin. "The Brand-Personality Scale." Cornell Hotel and Restaurant Administration Quarterly 40, no. 3 (1999): 48–55. http://dx.doi.org/10.1177/001088049904000319.

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4

Schade, Michael, Rico Piehler, and Christoph Burmann. "Sport club brand personality scale (SCBPS): A new brand personality scale for sport clubs." Journal of Brand Management 21, no. 7-8 (2014): 650–63. http://dx.doi.org/10.1057/bm.2014.36.

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5

Mustamil, Norizah, Ho Yeow Chung, and Mohd Shoki Bin Mohd Ariff. "Determining Brand Personality of Nike Sports Shoes Using Aaker’s Brand Personality Scale." International Journal for Innovation Education and Research 2, no. 6 (2014): 128–37. http://dx.doi.org/10.31686/ijier.vol2.iss6.201.

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Анотація:
This study was conducted to identify brand personality associated with Nike sports shoes among university students based on Aaker’s Framework of Dimension of Brand Personality. A total of 120 questionnaires were gathered from Management students of a Malaysian public university using Stratified Random Sampling method and analyzed using SPSS software. Findings showed that users of Nike sports shoes were highly associated with the personality: Imaginative, Cheerful, Down to Earth, Real, Charming, Trendy, Good-looking and Friendly. In addition, the most dominant dimension of brand personality of
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6

Rauschnabel, Philipp A., Nina Krey, Barry J. Babin, and Bjoern S. Ivens. "Brand management in higher education: The University Brand Personality Scale." Journal of Business Research 69, no. 8 (2016): 3077–86. http://dx.doi.org/10.1016/j.jbusres.2016.01.023.

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Kumar, Ajay. "Story of Aaker’s brand personality scale criticism." Spanish Journal of Marketing - ESIC 22, no. 2 (2018): 203–30. http://dx.doi.org/10.1108/sjme-03-2018-005.

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George, Jijo, and Victor Anandkumar. "Dimensions of Product Brand Personality." Vision: The Journal of Business Perspective 22, no. 4 (2018): 377–86. http://dx.doi.org/10.1177/0972262918803496.

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Анотація:
The success of a brand relies on the extent to which it differentiates itself from the myriad of competitors. As brands seek to become distinctive, brand personality is viewed as a viable metaphor for understanding consumers’ perceptions of brands and for crafting a unique identity in their minds. Measurement and management of brand personality becomes significant in this regard. Most of the existing brand personality scales are either designed to measure the brand personality construct in general or to measure particular categories of brands. There is a lack of a scale which measures the pers
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Aaker, Jennifer L. "Dimensions of Brand Personality." Journal of Marketing Research 34, no. 3 (1997): 347–56. http://dx.doi.org/10.1177/002224379703400304.

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Анотація:
Although a considerable amount of research in personality psychology has been done to conceptualize human personality, identify the “Big Five” dimensions, and explore the meaning of each dimension, no parallel research has been conducted in consumer behavior on brand personality. Consequently, an understanding of the symbolic use of brands has been limited in the consumer behavior literature. In this research, the author develops a theoretical framework of the brand personality construct by determining the number and nature of dimensions of brand personality (Sincerity, Excitement, Competence,
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Mitsis, Ann, and Civilai Leckie. "Validating and extending the sport brand personality scale." Journal of Service Theory and Practice 26, no. 2 (2016): 203–21. http://dx.doi.org/10.1108/jstp-08-2014-0185.

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Анотація:
Purpose – The purpose of this paper is to validate Tsiotsou’s (2012) sport team brand personality scale in a new country (Australia) and segment (Generation Y) and extend its use from sport teams to individual athletes. This paper also explores the scale’s predictive power in an athlete’s role model influence. Design/methodology/approach – An online panel survey with 560 responses from Australian Generation Y consumers was obtained. Structural equation modelling was used to test and validate the scale. Findings – This paper confirmed the sport team brand personality scale can be applied to an
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Дисертації з теми "Modified Brand Personality scale"

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Plymoth, Hjalmarsson Louisa, and Douglas Svinge. "Varumärkens personlighet: En kvalitativ undersökning av relevanta faktorer." Thesis, Högskolan i Gävle, Avdelningen för ekonomi, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-32403.

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Анотація:
Titel: Varumärkens personlighet: En kvalitativ undersökning av relevanta faktorer. Nivå: Examensarbete på Grundnivå (kandidatexamen) i ämnet företagsekonomi Författare: Douglas Svinge, Louisa Plymoth Hjalmarsson Handledare: Jonas Molin och Lars-Johan Åge Examinator: Maria Fregidou-Malama Datum: 2020 – 05 – 25 Syfte: Då det råder en brist på kvalitativa undersökningar – samt en brist på kunskap angående vilka faktorer som påverkar hur konsumenter upplever en varumärkespersonlighet – anser vi att det är av intresse att med hjälp av en kvalitativ undersökning skapa en djupare förståelse för vilka
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West, Julia, and Andrea Österberg. "Varumärkets personlighet : En kvalitativ studie om hur konsumenter tillskriver varumärken personlighetsdrag beroende på logotypens färg." Thesis, Högskolan i Gävle, Avdelningen för ekonomi, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-21601.

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Анотація:
Syfte: Denna studies syfte är att öka förståelsen för vilka personlighetsdrag konsumenter tillskriver varumärken beroende på logotypens färg. Metod: Eftersom studiens syfte har varit att öka förståelsen för ämnet har en kvalitativ metod använts och färgerna blå, grön, gul, röd och svart har legat till grund för undersökningen. För att samla in empiriskt material har semistrukturerade intervjuer utförts med tolv deltagare. Materialet har analyserats med hjälp av Aakers (1997) Brand Personality Scale samt tematisering. Resultat & slutsats: Studiens resultat visar att den blå logotypen associ
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Qian, Yanghan, Markus Fridstrom, and Andreas Strömberg. "Towards Universal Brand Personality Dimensions : A descriptive study of the validity of a proposed universal brand personality scale in a Swedish context." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-96526.

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Анотація:
Background: Brand personality is based on the notion that brands possess personalities similar to that of human personalities. It is a common measure for describing consumers’ brand perceptions, and brands with loyal customers often have distinctive personalities. Since Aaker (1997) introduced the first brand personality scale, researchers have noticed increasing difficulties in comparing results from different studies. Geuens, Weijters & De Wulf’s (2009) proposed a solution to this problem by developing a brand personality scale that is claimed to be universal. Purpose: The purpose of thi
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Ydefjäll, Emelie, and Susanne Karlsson. "Dimensioner av brand personality i den svenska kontexten : -­En kvantitativ studie." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-38012.

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Анотація:
Bakgrund: Brand personality beskrivs i litteraturen som den uppsättning avpersonliga egenskaper som beskriver ett varumärke, genom att försevarumärken med mänskliga drag kan konsumenten lättare relatera ochknyta an till sina egna preferenser utifrån sin egen karaktär (Aaker 1997).Det var år 1997 som forskaren Jennifer Aaker (1997) kom med denförsta definitionen om brand personality, som följde "the set of humancharacteristics associated with a brand" (Aaker 1997, p 347). Syfte: Syftet är att förklara hur Aaker’s (1997) modell brand personality “thebig five” kan revideras för att passa till den
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Karlsson, Linnéa, Petra Nilsson, and Malin Steen. "Varumärkespersonlighet- Den Emotionella Anknytningen mellan Besökare och Evenemang." Thesis, Högskolan i Borås, Institutionen Handels- och IT-högskolan, 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-18094.

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Анотація:
I takt med upplevelseindustrins tillväxt, ökar även konkurrensen inom branschen. Evenemang som nöjesplattform konkurrerar direkt och indirekt med andra upplevelseinriktade verksamheter och behöver hitta nya sätt att få kundernas uppmärksamhet. Forskning visar hur kunder tenderar att agera mer emotionellt vid sina köp, något som många företag försöker bemöta. Produktproducerade företag har sedan långt tillbaka anammat varumärkespersonlighet som en del i marknadsstrategin för att kommunisera och personlighetsanknyta med kunder. Tidigare studier har visat att företag som väljer att personifiera s
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Al-Hajla, Ali Homaid. "Islamic religious beliefs and brand personality towards new product adoption in the Islamic market, and scale development and validation." Thesis, University of Hull, 2014. http://hydra.hull.ac.uk/resources/hull:15622.

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Анотація:
Brand personality is considered as an important element in building and maintaining strong and valuable brands. Several brand personality scales have been proposed within the brand marketing literature, but no reliable and valid brand personality scale has yet been produced for the Islamic context. Therefore, scholars and practitioners have been unable to empirically assess brands‘ personalities, identity and image in such a context. In addition to developing a brand personality measure for an Islamic context, this study explored Islamic religious beliefs‘ influence on brand personality. A rel
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Murta, de Oliveira Matheus Feliciano. "The Brand Personality of the Portuguese Retail Sector Validating Aaker’s brand personality scale." Master's thesis, 2019. http://hdl.handle.net/10400.26/30296.

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Анотація:
In this project, brand personality is studied as a brand construct applied to a specific economic area, the Portuguese retail sector. By considering Aaker’s original brand personality scale as its main basis and applying it to the sector, brand personality gets a new meaning through the consumers of the brands that were selected as a representative sample of the universe of the sector. This new meaning is then a result of test of the original scale perceived by the consumers when it comes to the retail sector in Portugal, which then defines what are the dimensions of this original scale
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Leonard, Erica. "Prescription Drug Brand Personality as Perceived by Consumers: A Two-Dimensional Scale." Thesis, 2012. http://spectrum.library.concordia.ca/974947/4/Leonard_Msc_S2013.pdf.

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Анотація:
Brand personality can facilitate the development of meaningful consumer-brand relationships and allow consumers to move beyond a product attribute focus. The pharmaceutical industry has faced challenging market dynamics in recent years, and the outlook for branded prescription drugs remains bleak. In light of the difficulties facing this industry, brand personality may be a valuable marketing asset. A study of 483 U.S. respondents explored the existence of prescription drug brand personalities as identified by consumers. The findings revealed that consumers are in fact able to attribute human
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Sokhela, Philasande Nhlakanipho. "Brand personality perceptions of luxury sedan motor vehicles amongst the South African Generation Y cohort / Philasande Sokhela." Thesis, 2015. http://hdl.handle.net/10394/14725.

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Анотація:
Brand personality is a set of human personality traits that are relevant to a brand. A distinctive brand personality serves a symbolic or self-expressive function and helps to create a set of unique and favourable associations in the consumer’s mind. Generation Y consumers are considerably more brand and image conscious than any other generational cohort. Given that motor vehicles, especially luxury motor vehicles, are a conspicuous consumption item that are often used to signal status to others, luxury motor vehicle marketers need to understand Generation Y members’ perceptions of brand perso
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Hassan, Guliz. "An empirical assessment of the configural invariance of the brand personality scale : a comparison involving ethnic groups and brands in Canada." Thesis, 2001. http://spectrum.library.concordia.ca/1564/1/MQ68419.pdf.

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Анотація:
Brand personality, as one of the major components of brand identity, is a significant determinant of brand equity. This study investigates the configural invariance of a 42-item brand personality scale that was suggested by Aaker (1997) by extending its use from her U.S. sample to Anglophone and Francophone ethnic groups and some popular brands in Canada. Following a translation of the brand personality scale from English to French and two pilot studies for selecting 30 brands for the study, a stratified area sampling plan was executed to collect data from Anglophones and Francophones in Mont
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Частини книг з теми "Modified Brand Personality scale"

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Lieven, Theo. "How to Create a Personality Scale." In Brand Gender. Springer International Publishing, 2017. http://dx.doi.org/10.1007/978-3-319-60219-6_11.

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Ferrandi, Jean-Marc, Pierre Valette-Florence, and Sandrine Fine-Falcy. "Aaker’s Brand Personality Scale in a French Context: A Replication and a Preliminary Test of Its Validity." In Proceedings of the 2000 Academy of Marketing Science (AMS) Annual Conference. Springer International Publishing, 2014. http://dx.doi.org/10.1007/978-3-319-11885-7_2.

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Тези доповідей конференцій з теми "Modified Brand Personality scale"

1

Koltunovych, Tetiana, Mariia Oliinyk, Inna Perepeliuk, and Yaryna Kvasetska. "Personal Determinants of Emotional Burnout in Students (Future Physical Training Teachers)." In ATEE 2020 - Winter Conference. Teacher Education for Promoting Well-Being in School. LUMEN Publishing, 2021. http://dx.doi.org/10.18662/lumproc/atee2020/14.

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Анотація:
Purpose: The purpose of the study is to identify and analyze the manifestations of emotional burnout of future physical education teachers and to determine the role of personal determinants in the formation and overcoming this condition. The purpose was specified in the following tasks: to identify the features of emotional burnout in future physical training teachers; to investigate the relationships between emotional burnout and personal characteristics of students; to find out the differences in the sets of personality characteristics of students of future physical training teachers with di
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Zhao, Wenhua, Hugh Wolgamot, Scott Draper, Paul H. Taylor, Rodney Eatock Taylor, and Michalakis Efthymiou. "Experimental Determination of Resonant Response in the Narrow Gap Between Two Side-by-Side Fixed Bodies in Deep Water." In ASME 2016 35th International Conference on Ocean, Offshore and Arctic Engineering. American Society of Mechanical Engineers, 2016. http://dx.doi.org/10.1115/omae2016-54797.

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Анотація:
Floating liquefied natural gas (FLNG) facilities are a new type of offshore structure, which have been developed as a game changer in offshore hydrocarbon development for unlocking stranded gas reserves. One of the key challenges associated is offloading from FLNG facilities to LNG carriers. Offloading may proceed with vessels in a side-by-side configuration, which allows offtake by un-modified vessels and minimizes requirements for new hardware or procedures (e.g. compared to a tandem operation). Significant challenges remain, however, and reliable offloading is critical for successful FLNG i
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