Статті в журналах з теми "Modified Brand Personality scale"
Оформте джерело за APA, MLA, Chicago, Harvard та іншими стилями
Ознайомтеся з топ-50 статей у журналах для дослідження на тему "Modified Brand Personality scale".
Біля кожної праці в переліку літератури доступна кнопка «Додати до бібліографії». Скористайтеся нею – і ми автоматично оформимо бібліографічне посилання на обрану працю в потрібному вам стилі цитування: APA, MLA, «Гарвард», «Чикаго», «Ванкувер» тощо.
Також ви можете завантажити повний текст наукової публікації у форматі «.pdf» та прочитати онлайн анотацію до роботи, якщо відповідні параметри наявні в метаданих.
Переглядайте статті в журналах для різних дисциплін та оформлюйте правильно вашу бібліографію.
Musante, Michael D., David C. Bojanic, and Jian (Jane) Zhang. "A Modified Brand Personality Scale for the Restaurant Industry." Journal of Hospitality & Leisure Marketing 16, no. 4 (June 24, 2008): 303–23. http://dx.doi.org/10.1080/10507050801949316.
SIGUAW, J., A. MATTILA, and J. AUSTIN. "The brand-personality scale." Cornell Hotel and Restaurant Administration Quarterly 40, no. 3 (June 1999): 48–5. http://dx.doi.org/10.1016/s0010-8804(99)80037-8.
Siguaw, Judy A., Anna Mattila, and Jon R. Austin. "The Brand-Personality Scale." Cornell Hotel and Restaurant Administration Quarterly 40, no. 3 (June 1999): 48–55. http://dx.doi.org/10.1177/001088049904000319.
Schade, Michael, Rico Piehler, and Christoph Burmann. "Sport club brand personality scale (SCBPS): A new brand personality scale for sport clubs." Journal of Brand Management 21, no. 7-8 (November 2014): 650–63. http://dx.doi.org/10.1057/bm.2014.36.
Mustamil, Norizah, Ho Yeow Chung, and Mohd Shoki Bin Mohd Ariff. "Determining Brand Personality of Nike Sports Shoes Using Aaker’s Brand Personality Scale." International Journal for Innovation Education and Research 2, no. 6 (June 30, 2014): 128–37. http://dx.doi.org/10.31686/ijier.vol2.iss6.201.
Rauschnabel, Philipp A., Nina Krey, Barry J. Babin, and Bjoern S. Ivens. "Brand management in higher education: The University Brand Personality Scale." Journal of Business Research 69, no. 8 (August 2016): 3077–86. http://dx.doi.org/10.1016/j.jbusres.2016.01.023.
Kumar, Ajay. "Story of Aaker’s brand personality scale criticism." Spanish Journal of Marketing - ESIC 22, no. 2 (August 20, 2018): 203–30. http://dx.doi.org/10.1108/sjme-03-2018-005.
George, Jijo, and Victor Anandkumar. "Dimensions of Product Brand Personality." Vision: The Journal of Business Perspective 22, no. 4 (November 12, 2018): 377–86. http://dx.doi.org/10.1177/0972262918803496.
Aaker, Jennifer L. "Dimensions of Brand Personality." Journal of Marketing Research 34, no. 3 (August 1997): 347–56. http://dx.doi.org/10.1177/002224379703400304.
Mitsis, Ann, and Civilai Leckie. "Validating and extending the sport brand personality scale." Journal of Service Theory and Practice 26, no. 2 (March 14, 2016): 203–21. http://dx.doi.org/10.1108/jstp-08-2014-0185.
Thomas, Bejoy John, and P. C. Sekar. "Measurement and Validity of Jennifer Aaker's Brand Personality Scale for Colgate Brand." Vikalpa: The Journal for Decision Makers 33, no. 3 (July 2008): 49–62. http://dx.doi.org/10.1177/0256090920080304.
Mohtar, Mozard, John M. Rudd, and Heiner Evanschitzky. "Clarifying the brand personality construct in Malaysia." Journal of Consumer Marketing 36, no. 7 (November 11, 2019): 869–84. http://dx.doi.org/10.1108/jcm-03-2018-2617.
Gopal, Krishan, and Rajesh Verma. "Brand Personality in Politics : Scale Development and Validation." Indian Journal of Marketing 48, no. 2 (February 1, 2018): 36. http://dx.doi.org/10.17010/ijom/2018/v48/i2/121333.
Görgüt, İlyas, and Ayşe Feray Özbal. "Adaptation of Sport Brand Personality Scale to Turkish." Universal Journal of Educational Research 6, no. 4 (April 2018): 759–68. http://dx.doi.org/10.13189/ujer.2018.060419.
Kim, Danny D. E. "A Unified Measure of Media Brand Personality: Developing A Media Brand Personality Scale for Multiple Media." International Journal on Media Management 19, no. 3 (May 3, 2017): 197–221. http://dx.doi.org/10.1080/14241277.2017.1306531.
Ruhaniah, Rury ST. "PERBANDINGAN TINGKAT LOYALITAS TERHADAP MEREK PADA PENGGUNA SMARTPHONE BERDASARKAN TEORI KEPRIBADIAN BIG FIVE FACTORS OF PERSONALITY." JPPP - Jurnal Penelitian dan Pengukuran Psikologi 1, no. 1 (March 24, 2017): 63. http://dx.doi.org/10.21009/jppp.011.09.
Papadimitriou, Dimitra, Kyriaki Kaplanidou, Kostas Alexandris, and Nikos Theodorakis. "The brand personality of professional football teams." Sport, Business and Management: An International Journal 9, no. 5 (November 11, 2019): 443–59. http://dx.doi.org/10.1108/sbm-03-2018-0021.
Brakus, J. Joško, Bernd H. Schmitt, and Lia Zarantonello. "Brand Experience: What is It? How is it Measured? Does it Affect Loyalty?" Journal of Marketing 73, no. 3 (May 2009): 52–68. http://dx.doi.org/10.1509/jmkg.73.3.052.
Kshetri, Dr Anita, and Dr Bidyanand Jha. "Applicability of Brand Personality Scale in the Indian Context." International Journal of Trend in Scientific Research and Development Volume-2, Issue-3 (April 30, 2018): 1306–13. http://dx.doi.org/10.31142/ijtsrd11324.
Sung, Yongjun, Sejung Marina Choi, Hongmin Ahn, and Young-A. Song. "Dimensions of Luxury Brand Personality: Scale Development and Validation." Psychology & Marketing 32, no. 1 (December 11, 2014): 121–32. http://dx.doi.org/10.1002/mar.20767.
Kumar, Abhishek, and R. Venkatesh Kumar. "A Curious Case of Business-media Brand Personality Scale." Management and Labour Studies 40, no. 1-2 (February 2015): 95–108. http://dx.doi.org/10.1177/0258042x15601535.
Dikcius, Vytautas, Eleonora Seimiene, and Ramunas Casas. "Brand Personality Scale: is It Applicable for a Small Emerging Country?" Organizations and Markets in Emerging Economies 9, no. 2 (December 31, 2018): 324–41. http://dx.doi.org/10.15388/omee.2018.10.00017.
Banahene, Stephen. "The Impact of Brand Personality and Students’ Self-Concept on Brand Engagement." International Journal of Business and Social Research 7, no. 8 (August 21, 2017): 12. http://dx.doi.org/10.18533/ijbsr.v7i8.1055.
Maehle, Natalia, and Magne Supphellen. "In Search of the Sources of Brand Personality." International Journal of Market Research 53, no. 1 (January 2011): 95–114. http://dx.doi.org/10.2501/ijmr-53-1-095-114.
TUZCUOÄžLU, Ahmet, Sema Nur FAYDA, Yasenkare TUNIYAZI, and Zübeyde ÖZ. "DO THE EFFECTS OF BRAND PERSONALITY DIMENSIONS ON BRAND LOYALTY CHANGE ACCORDING TO CONSUMERS’ PERSONALITIES?" TURKISH JOURNAL OF MARKETING 3, no. 2 (August 19, 2018): 84–107. http://dx.doi.org/10.30685/tujom.v3i2.35.
Singla, Vikas, and Gaurav Gupta. "Emotional Branding Scale and Its Role in Formation of Brand Trust." Paradigm 23, no. 2 (August 2, 2019): 148–63. http://dx.doi.org/10.1177/0971890719859668.
Ajeyalemi, Oladipupo Folorunsho, and Bolajoko Nkemdilim Dixon-Ogbechie. "A Review of the Use of Aaker’s Methodology within the Brand Personality Construct: A Review of Extant Literature." TIJAB (The International Journal of Applied Business) 4, no. 1 (April 30, 2020): 35. http://dx.doi.org/10.20473/tijab.v4.i1.2020.35-51.
Pereira, Rosaria Luisa Gomes, Antónia Correia, and Ronaldo L. A. Schutz. "Golf destinations’ brand personality: the case of the Algarve." International Journal of Culture, Tourism and Hospitality Research 9, no. 2 (June 1, 2015): 133–53. http://dx.doi.org/10.1108/ijcthr-05-2014-0037.
Tong, Xiao, and Jin Su. "Exploring the personality of sportswear brands." Sport, Business and Management: An International Journal 4, no. 2 (May 6, 2014): 178–92. http://dx.doi.org/10.1108/sbm-08-2012-0032.
Raza, Muhammad, Reema Frooghi, and Saeed Abbas Shah. "Determinants of Brand Loyalty in the Cola Industry of Pakistan: A Case Study of Pepsi Cola." Sukkur IBA Journal of Management and Business 6, no. 1 (September 19, 2019): 12. http://dx.doi.org/10.30537/sijmb.v6i1.320.
Paiva Neto, Aureo, Elaine Aparecida Lopes da Silva, Lissa Valéria Fernandes Ferreira, and José Felipe Ribeiro Araújo. "Discovering the sustainable hotel brand personality on TripAdvisor." Journal of Hospitality and Tourism Technology 11, no. 2 (June 6, 2020): 241–54. http://dx.doi.org/10.1108/jhtt-05-2019-0076.
Arora, Nilesh, Sanjeev Prashar, Sai Vijay Tata, and Chandan Parsad. "Measuring personality congruency effects on consumer brand intentions in celebrity-endorsed brands." Journal of Consumer Marketing 38, no. 3 (February 8, 2021): 251–61. http://dx.doi.org/10.1108/jcm-02-2020-3634.
Visentin, Marco, Mariachiara Colucci, and Gian Luca Marzocchi. "Brand Measurement Scales and Underlying Cognitive Dimensions." International Journal of Market Research 55, no. 1 (January 2013): 43–57. http://dx.doi.org/10.2501/ijmr-2013-006.
Cho, Sungho, and Joon-Ho Kang. "Psychometric comparability of brand personality scale: assessing brand personality matching between sports and corporate sponsors by using the congenerity test." International Journal of Sports Marketing and Sponsorship 13, no. 4 (July 2012): 53–70. http://dx.doi.org/10.1108/ijsms-13-04-2012-b006.
Su, Na, and Dennis Reynolds. "Categorical differences of hotel brand personality." International Journal of Contemporary Hospitality Management 31, no. 4 (April 8, 2019): 1801–18. http://dx.doi.org/10.1108/ijchm-05-2018-0354.
Wang, Jerred Junqi, James J. Zhang, Kevin K. Byon, Thomas A. Baker, and Zhenqiu Laura Lu. "Promoting Brand-Event Personality Fit as a Communication Strategy to Build Sponsors’ Brand Equity." International Journal of Sport Communication 9, no. 3 (September 2016): 294–320. http://dx.doi.org/10.1123/ijsc.2016-0016.
Sattar Abulbaqi Al-Azzawi, Abdul. "BRAND PERSONALITY DIMENSIONS OF SPORTSWEAR -AN EMPIRICAL ANALYSIS IN BAHRAIN." Humanities & Social Sciences Reviews 8, no. 1 (January 11, 2020): 13–19. http://dx.doi.org/10.18510/hssr.2020.812.
Roudbari, Hamid, Alireza Elahi, and Hossein Akbari Yazdi. "The Relationship between Brand Club Personalities, Trust and Brand Loyalty in Fans of Persepolis FC." Review of European Studies 8, no. 3 (July 12, 2016): 187. http://dx.doi.org/10.5539/res.v8n3p187.
Ross, Stephen D. "Assessing the use of the brand personality scale in team sport." International Journal of Sport Management and Marketing 3, no. 1/2 (2008): 23. http://dx.doi.org/10.1504/ijsmm.2008.015959.
Herbst, Uta, and Michael A. Merz. "The industrial brand personality scale: Building strong business-to-business brands." Industrial Marketing Management 40, no. 7 (October 2011): 1072–81. http://dx.doi.org/10.1016/j.indmarman.2011.09.003.
Sripongpun, Kullanun, Nattanan Saksamrit, Watcharapong Intarawong, and Pattama Suriyakul Na Ayudhya. "Investigating University Characteristics on Personality Traits." GATR Global Journal of Business Social Sciences Review 9, no. 1 (March 3, 2021): 58–64. http://dx.doi.org/10.35609/gjbssr.2021.9.1(7).
Caruana, Albert, Pierre Berthon, Leyland F. Pitt, and J.-P. Berthon. "Psychometric Properties of the Brand Personality Scale: Evidence from a Business School." Psychological Reports 100, no. 3 (June 2007): 789–94. http://dx.doi.org/10.2466/pr0.100.3.789-794.
Zainudin, Muhamad Izzuddin, Faridah Haji Hasan, and Abdul Kadir Othman. "Halal brand personality and brand loyalty among millennial modest fashion consumers in Malaysia." Journal of Islamic Marketing 11, no. 6 (August 8, 2019): 1277–93. http://dx.doi.org/10.1108/jima-10-2018-0187.
Coleman, Darren Andrew, Leslie de Chernatony, and George Christodoulides. "B2B service brand identity and brand performance." European Journal of Marketing 49, no. 7/8 (July 13, 2015): 1139–62. http://dx.doi.org/10.1108/ejm-03-2013-0154.
Kakitek, Agata. "Application of Aaker’s Brand Personality Scale on Human Brands in Surf Sports." Journal of Management and Business Administration. Central Europe 26, no. 4 (December 15, 2018): 11–31. http://dx.doi.org/10.7206/jmba.ce.2450-7814.240.
Adomaitis, Alyssa Dana, and Diana Saiki. "Brand personality and sexuality levels of luxury advertisements." Journal of Fashion Marketing and Management: An International Journal 23, no. 4 (September 19, 2019): 572–86. http://dx.doi.org/10.1108/jfmm-01-2019-0004.
Nguyen, Bang, Yuksel Ekinci, Lyndon Simkin, and T. C. Melewar. "The Brand Likeability Scale: An Exploratory Study of Likeability in Firm-Level Brands." International Journal of Market Research 57, no. 5 (September 2015): 777–800. http://dx.doi.org/10.2501/ijmr-2015-063.
Siswi, Ati Arifiah, and Wahyono Wahyono. "The Role of Customer Satisfaction in Increasing Customer Loyalty." Management Analysis Journal 9, no. 1 (March 24, 2020): 17–25. http://dx.doi.org/10.15294/maj.v9i1.34427.
Kim, Jieun, and Kim K. Johnson. "Brand luxury index: a reconsideration and revision." Journal of Fashion Marketing and Management 19, no. 4 (September 14, 2015): 430–44. http://dx.doi.org/10.1108/jfmm-05-2015-0043.
Kovacic, Sanja, Tamara Jovanovic, and Bojana Dinic. "Development and validation of a new measure of travel destination personality." Psihologija 53, no. 1 (2020): 65–85. http://dx.doi.org/10.2298/psi190423016k.