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1
Pinto, Julian, Manuel Morales, Mariia Fedoruk, Marina Kovaleva, and Arnaud Diemer. "Servitization in Support of Sustainable Cities: What Are Steel’s Contributions and Challenges?" Sustainability 11, no. 3 (February 7, 2019): 855. http://dx.doi.org/10.3390/su11030855.
Анотація:
In the pursuit of eco-efficiency, resilience, and self-sufficiency, sustainable cities focus on long-term environmental goals instead of only short-term economic ones. To do so, many of them rely on servitization, the practice of replacing tangible solutions for intangible ones. Considering steel’s wide range of applications and its pervasive presence, this article’s goal was twofold: Not only to understand how servitization helps sustainable cities, but also the contributions and challenges of the steel present in service-providing. To do so, the criteria of sustainable urban metabolism and circles of sustainability were used to analyze three case studies of servitization: energy, housing, and mobility. The results showed that servitization can provide significant benefits to sustainable cities, while also being able to substantially alter the supply-side dynamics of steelmaking by affecting, most notably, demand. This brought to light how important it is for steelmakers to pay close attention to the service-providing initiatives that may concern their clients and products. Nevertheless, further research is necessary to fully understand all of the effects that servitization can have on all of the commodities involved in its implementation.
2
Militaru, Gheorghe. "An Exploratory Study of the Impact of Servitization on Customer Perceived Value." Applied Mechanics and Materials 760 (May 2015): 727–32. http://dx.doi.org/10.4028/www.scientific.net/amm.760.727.
Анотація:
The aim of this paper is to explore how manufacturers becoming service providers by adding service offerings to their total offering. We investigate the extent to which existing internal capablity of manufacturing companies and external factors affect the level of servitization. This paper presents the state-of-the art of servitization within a manufacturing context. Our findings indicate a need for recursive iterations between different elements of separated and integrated processes in line with new business model. Thus, servitization is pozitiviley related to business model and product complexity. There is a need to improve the connective mechanisms and dynamics involved in business model development. Finally, this paper contributes to the development and rafinement of the process to shift from selling products to selling integrated products and services that deliver value in use for customers.
3
Cui, Lianguang, Shong-Iee Ivan Su, Yongchun Feng, and Susanne Hertz. "Causal or effectual? Dynamics of decision making logics in servitization." Industrial Marketing Management 82 (October 2019): 15–26. http://dx.doi.org/10.1016/j.indmarman.2019.03.013.
4
Ciasullo, Maria Vincenza, Francesco Polese, Raffaella Montera, and Luca Carrubbo. "A digital servitization framework for viable manufacturing companies." Journal of Business & Industrial Marketing 36, no. 13 (July 1, 2021): 142–60. http://dx.doi.org/10.1108/jbim-07-2020-0349.
Анотація:
Purpose The purpose of this paper is to understand the strategic management of a technology-enabled shift from a product-centric to a service-centric logic and to identify the sociotechnical dynamics underlying this transition. The study focuses on how manufacturers manage to create value in industrial markets through digital servitization. Design/methodology/approach An abductive research approach is used to investigate two manufacturing firms, and an interpretive framework is used as an analytical template. A cross-case analysis is conducted. Findings The case companies strategically managed sociotechnical processes of digitization to co-create value. Their service orientation delineates dissimilarity in terms of digital servitization. It reflects a viable ecosystem that moves toward datatization through adaptation in one case and a viable ecosystem that moves toward digitization through reconfiguration in the other case. Practical implications A theoretically grounded, empirically informed framework is proposed to detect transformational mechanisms to manage value co-creation in digitally servitized contexts, thus contributing to ecosystem viability. Originality/value This is the first study to adopt a system perspective such as the viable system approach combined with service-dominant logic to reconceptualize the overall sociotechnical processes and the underlying mechanisms leading to digitized value creation. In line with a systems view and a systematic process based on a transformative attitude toward digital servitization, the empirically informed framework identifies specific co-creation activities and recursive feedback loops.
5
Ayala, Néstor Fabián, Carolline Amaral Paslauski, Antonio Ghezzi, and Alejandro Germán Frank. "Knowledge sharing dynamics in service suppliers' involvement for servitization of manufacturing companies." International Journal of Production Economics 193 (November 2017): 538–53. http://dx.doi.org/10.1016/j.ijpe.2017.08.019.
6
Hallstedt, Sophie, Ola Isaksson, and Anna Öhrwall Rönnbäck. "The Need for New Product Development Capabilities from Digitalization, Sustainability, and Servitization Trends." Sustainability 12, no. 23 (December 7, 2020): 10222. http://dx.doi.org/10.3390/su122310222.
Анотація:
Apparent from the latest pandemic, the dynamics and rate of change in society accelerate on a global scale. Ongoing mega-trends in society, such as digitalization, sustainability, and servitization, fundamentally changes the conditions for manufacturers when developing and providing new products. This study clarifies the combined impact and consequences on product development capabilities in manufacturing firms of the three mega-trends: (i) digitalization, (ii) sustainability, and (iii) servitization. The research is based on a pre-study, complemented with a semi-structured interview study at small, medium-sized, and large Swedish-based manufacturing companies, and a systematic literature review. The research makes evident that the main challenge is to empower engineers and development teams to model, present, evaluate, and develop expected and smart digitalized solutions in a time-limited environment and prioritize the most resource efficient and sustainable solution. Therefore, four complementary support resources are suggested: (i) a knowledge management platform, (ii) a data management platform, (iii) a set of criteria and metrics measuring progression, and (iv) support methods and tools to define, model, and evaluate solutions. When integrated into a digital platform, developers can simultaneously access and process the necessary information needed for sustainable, digitalized, and servitized solutions.
7
Stormi, Kati, Teemu Laine, Petri Suomala, and Tapio Elomaa. "Forecasting sales in industrial services." Journal of Service Management 29, no. 2 (March 12, 2018): 277–300. http://dx.doi.org/10.1108/josm-09-2016-0250.
Анотація:
Purpose The purpose of this paper is to examine how installed base information could help servitizing original equipment manufacturers (OEMs) forecast and support their industrial service sales, and thus increase OEMs’ understanding regarding the dynamics of their customers lifetime values (CLVs). Design/methodology/approach This work constitutes a constructive research aiming to arrive at a practically relevant, yet scientific model. It involves a case study that employs statistical methods to analyze real-life quantitative data about sales and the global installed base. Findings The study introduces a forecasting model for industrial service sales, which considers the characteristics of the installed base and predicts the number of active customers and their yearly volume. The forecasting model performs well compared to other approaches (Croston’s method) suitable for similar data. However, reliable results require comprehensive, up-to-date information about the installed base. Research limitations/implications The study contributes to the servitization literature by introducing a new method for utilizing installed base information and, thus, a novel approach for improving business profitability. Practical implications OEMs can use the forecasting model to predict the demand for – and measure the performance of – their industrial services. To-the-point predictions can help OEMs organize field services and service production effectively and identify potential customers, thus managing their CLV accordingly. At the same time, the findings imply new requirements for managing the installed base information among the OEMs, to understand and realize the industrial service business potential. However, the results have their limitations concerning the design and use of the statistical model in comparison with alternative approaches. Originality/value The study presents a unique method for employing installed base information to manage the CLV and supplement the servitization literature.
8
Hofacker, Charles, Ismail Golgeci, Kishore Gopalakrishna Pillai, and David Marius Gligor. "Digital marketing and business-to-business relationships: a close look at the interface and a roadmap for the future." European Journal of Marketing 54, no. 6 (May 21, 2020): 1161–79. http://dx.doi.org/10.1108/ejm-04-2020-0247.
Анотація:
Purpose This study aims to introduce the special issue on digital marketing and business-to-business (B2B) relationships. In general, only modest attention has been devoted to the study of digitalization in the B2B sector and even less on the importance of the perils and promises of digitalization for B2B relationships. This study’s goal is to help focus scholarly attention on the implications of digitalization on B2B relationships. Design/methodology/approach In this conceptual paper, the authors’ approach is to carefully review relevant literature, and to lay out the field of digital marketing and B2B relationships, conceptualizing it for future research. Findings The authors find that the following areas are critically important to understanding future trends in digital marketing and B2B relationships: coopetition, value co-creation, B2B branding, servitization, innovation networks, relationship dynamics and power and trust. Originality/value The intersection of digitalization and B2B relationships is an under-researched topic. With this paper and the accompanying special issues papers, the authors hope to begin to fill this critical gap.
9
Tempelmayr, David, Doris Ehrlinger, Christian Stadlmann, Margarethe Überwimmer, Stefan Mang, and Anna Biedersberger. "The Performance Effect of Dynamic Capabilities in Servitizing Companies." JOURNAL OF INTERNATIONAL BUSINESS RESEARCH AND MARKETING 4, no. 6 (2019): 42–48. http://dx.doi.org/10.18775/jibrm.1849-8558.2015.46.3005.
Анотація:
As an increasing number of companies operates in international markets characterized by global competition, many traditional manufacturers augment their product offerings with services to gain competitive advantage. As servitization needs change throughout the company, many companies struggle on the transition from a product – to a service centric business model. The dynamic capabilities view analyses capabilities in changing environments and could therefore be an interesting theoretical lens for servitization research. Building on existing case research of dynamic capabilities in a servitization context, we analyze the impact of dynamic capabilities and especially of sensing, seizing and reconfiguration capabilities on firm performance in a servitization context. Additionally, we analyze the moderating role of environmental turbulence. The results, which are based on 206 manufacturing companies, show that dynamic capabilities are an essential factor for the performance of a firm in the context of servitization. We find a significant impact of sensing and reconfiguration on firm performance, whereas seizing has no significant impact. We fail to confirm a significant moderating impact of environmental turbulence, which indicates that dynamic capabilities are important in a servitization context indifferent of environmental turbulence. However, we find indication that reconfiguration is more important in relatively stable contexts, whereas sensing is more important in turbulent environments. We contribute to the literature on servitization and dynamic capabilities by creating evidence that dynamic capabilities have an impact on firm performance in a servitization context. This has practical implications as well: Managers in servitizing companies should assess their dynamic capabilities and should especially focus on reconfiguration in relatively stable environments and on sensing on turbulent environments.
10
Kanninen, Tiina, Esko Penttinen, Markku Tinnilä, and Kari Kaario. "Exploring the dynamic capabilities required for servitization." Business Process Management Journal 23, no. 2 (April 3, 2017): 226–47. http://dx.doi.org/10.1108/bpmj-03-2015-0036.
Анотація:
Purpose The purpose of this paper is to examine what kinds of capabilities are required by process industry companies as they move toward servitization. The authors proceed in two steps. First, the authors explore the capabilities needed in servitization with a qualitative multiple case study. Second, the authors link the identified capabilities to the servitization steps that were derived from prior literature. Design/methodology/approach Based on earlier servitization literature, the authors build a five-step servitization model for industrial companies. Then, drawing on the empirical study consisting of three focus group sessions with three case companies and 20 interviews in 14 case companies, the authors identify 14 servitization capabilities and link them to the servitization steps. Findings The study reveals how dynamic capabilities are required in servitization. In contrast to operational capabilities, which are geared toward enabling firms to make a living in the present, dynamic capabilities extend or modify operational capabilities in response to market changes. Based on the empirical study, the authors were able to identify dynamic capabilities for all five steps of servitization: identification of current services and customer needs, determination of a service strategy, creation of new business models and pricing logics, improvements in capabilities, and, ultimately, management services as a separate function. Research limitations/implications The current study is exploratory in nature and the number of empirical observations is limited to 14 industrial companies operating in the process industry. Practical implications Most importantly, in servitization, companies need dynamic capabilities to transform their operating capabilities in sales and marketing as well as in quantifying and communicating the value created for customers. Originality/value The study is the first one to make a link between the capabilities needed and the various stages of servitization and also the first to study the specific context of process industry companies.
11
Shen, Lei, Cong Sun, and Muhammad Ali. "Role of Servitization, Digitalization, and Innovation Performance in Manufacturing Enterprises." Sustainability 13, no. 17 (September 2, 2021): 9878. http://dx.doi.org/10.3390/su13179878.
Анотація:
The structure of the manufacturing industry has forced manufacturing companies to understand the importance of digitalization and servitization transformation, in terms of production and R&D. In this study, we examine the relationship between servitization, digitization, and enterprise innovation performance through the lens of dynamic capabilities within enterprises. We also discuss the impact of the transformation servitization strategy on business innovation, and the mechanisms by which it impacts business innovation performance. The study’s findings indicate that servitization significantly contributes to innovation performance, and digitalization acts as a mediating mechanism between the proposed relationships. Thus, this article argues for the integration and growth of servitization and digitization.
12
Raja, Jawwad Z., and Thomas Frandsen. "Exploring servitization in China." International Journal of Operations & Production Management 37, no. 11 (November 6, 2017): 1654–82. http://dx.doi.org/10.1108/ijopm-12-2015-0755.
Анотація:
Purpose Previous research has predominately focused on the servitization strategies of western manufacturers in advanced economies, neglecting the potential for servitization in those which are emerging, such as China. The purpose of this paper is to explore the role of the external service partner network of a European manufacturer providing services in China, in order to develop a better understanding of the resulting and associated challenges. Design/methodology/approach An in-depth case study approach was used to examine the parent company, its subsidiary in China and the related service partner network. Data collection involved all three actors and took place in Denmark and China. Findings The findings suggest that motivation, opportunity and ability (MOA) need not only be mutually reinforcing for the organization attempting to move toward services but also aligned between organizational units, as well as with the service partner network. Furthermore, the findings suggest that while service partners are typically closer to the market, they may not be able to deliver the higher value-added services requiring customization. Research limitations/implications This study is limited to a single manufacturer attempting servitization in China. Future studies may consider other case firms in other markets. Practical implications The MOA framework provides a basis for understanding the managerial challenges of aligning and coordinating the MOA elements amongst different actors. Originality/value This paper contributes by exploring servitization in an emerging market through the MOA framework in order to better understand the challenges and complexities. Servitization is found to be a dynamic phenomenon which should be understood as a movement that is also dependent on an external service partner possessing the necessary capabilities. In turn, this requires understanding the MOAs of all actors in a network and how they may be influenced in order for the MOA elements to be mutually reinforcing.
13
Kryvinska, Natalia, and Lukas Bickel. "Scenario-Based Analysis of IT Enterprises Servitization as a Part of Digital Transformation of Modern Economy." Applied Sciences 10, no. 3 (February 5, 2020): 1076. http://dx.doi.org/10.3390/app10031076.
Анотація:
The transition towards Servitization in the IT Business is extremely challenging because IT Enterprises must transform partly or entirely from hardware manufacturers into service providers. Moreover, Servitization does not occur all at once; it is a long and continuous process. Thus, in order to succeed, a company must determine which phase of this process it is in within a short time period, due to the dynamic competition in the modern IT Business. An examination of such a transition is crucial for accurate enterprise resource planning and for business success in general. Accordingly, to gain a better understanding of this process/transition in the IT industry, five major players were analyzed. We provide a foundation of the definitions and concepts regarding Servitization. Based on this foundation, every major player is analyzed by business segment. Then, those business segments are broken down into the offerings delivered to the customers. Depending on the offering, an analysis of the revenue is performed. In addition, we discuss the challenges and their effects on every company, and then we examine the similarities and differences in the process. We conclude with a brief statement of our primary achievements, and possible future investigation directions/topics are suggested.
14
Marino, Domenico, and Raffaele Trapasso. "Servitizacion and territorial self reinforcing mechanisms: a new approach to regional competitiveness." Investigaciones Regionales - Journal of Regional Reserach 48 (July 24, 2020): 9. http://dx.doi.org/10.38191/iirr-jorr.20.022.
Анотація:
The present paper discusses a theoretical model to explain the link between servitization and territorial competitiveness based on the situation in Italy. A key assumption of the model is that once the link between manufacturing and KIBS is established within a TES, there is a positive feedback between the increasing productivity (competitiveness) and the link between firms and KIBS, which becomes stronger and stronger triggering a self-reinforcing dynamic. This means that every evolutionary step of the system influences the next and thus the evolution of the entire system, so generating path dependence. Such a system has a high number of asymptotic states, and the initial state (time zero), unforeseen shocks, or other kinds of fluctuations, can lead the system into any of the different domains of the asymptotic states (1). In other words, both the theoretical assumptions and the empirical model outlined in this paper demonstrate that when a functional relationship between manufacturing and services is established (servitization), economic performance is positive or very positive.
15
Díaz-Garrido, Eloísa, María-José Pinillos, Isabel Soriano-Pinar, and Cristina García-Magro. "Changes in the intellectual basis of servitization research: A dynamic analysis." Journal of Engineering and Technology Management 48 (April 2018): 1–14. http://dx.doi.org/10.1016/j.jengtecman.2018.01.005.
16
Coreynen, Wim, Paul Matthyssens, and Wouter Van Bockhaven. "Boosting servitization through digitization: Pathways and dynamic resource configurations for manufacturers." Industrial Marketing Management 60 (January 2017): 42–53. http://dx.doi.org/10.1016/j.indmarman.2016.04.012.
17
Kotlorz, Dorota, and Anna Skórska. "Transformation of Employment Structures in Poland - Servitization of Economy." Olsztyn Economic Journal 8, no. 2 (June 30, 2013): 93–108. http://dx.doi.org/10.31648/oej.3219.
Анотація:
Transformation of the Polish economy and the related process of reallocation of labour resources have been progressing since the beginning of the 1990s, but their growth is insufficient. The current level of development of the service sector does not constitute an adequate alternative to diminishing employment in the so-called declining heavy industries, which were dominant in the Polish economy for many years. Given that a more dynamic growth in the services sector can contribute to the labour market balancing alleviating the unemployment problem, not only by the absorption of people laid off from the restructuring industrial enterprises but also by providing new jobs for young people, it is necessary to increase consistently the share of modern section services in GDP and total employ-ment.Increasing employment and created added value in modern, knowledge-based services are consistent with the direction of changes observed in the developed countries.In Poland, the employment is steadily increasing in services related to real estate and businesses, financial and insurance services, particularly in IT services. The knowledge embodied in products and technologies and highly skilled labour resources determines the innovativeness of the economy, providing a source of growth and competitiveness. Therefore, the direction and pace of these changes are important.One of the possibilities of further service sector development in Poland is the offshoring of business services. The created BPO and KPO centres allow for the absorption of high-quality labour resources, including university graduates, whose numbers are increasing from year to year. This is even more important as in the long time span the sector development and created jobs will increasingly be based on the human factor and the skills possessed by employees rather than on lower labour costs compared with other locations.
18
Harris, Wesley L., and Jarunee Wonglimpiyarat. "Strategic foresight of xerox servitization: look back and look forward." foresight 22, no. 3 (March 26, 2020): 351–66. http://dx.doi.org/10.1108/fs-07-2019-0064.
Анотація:
Purpose This study aims to explore the strategies of Xerox Corporation (Xerox) in the copier industry, as its inception to date. In particular, it examines the process of Xerox’s creating platform advantage (the capability to engender an increasing future and continuing success of new innovations or businesses). The study provides insights on Xerox’s pursuit of specific strategies in managing technological innovations in the midst of fierce market competition. Design/methodology/approach The research study uses a case study methodology to explore the strategic foresight of Xerox servitization. The study develops the new methodological tool to analyse the process of technology platform and business platform creation. The model can be applied to any industry to understand the pursuit of strategies in high-tech based market competition. Findings The analyses of Xerox’s strategies, as its inception to date, have revealed the process of platform creation (technology platform and business platform), which enabled Xerox to enjoy a continuing advantage. The results have shown that the pursuit of specific strategy is motivated by risk considerations as much as by a search for profit. Xerox has continually upgraded its platforms to get ready for the competition under the digital transformation of servitization. Originality/value The main contribution of this research study is the development of a new methodological framework, which can be used to analyse the process of platform creation in any industry. The new framework introduces a dynamic concept (rather than a static concept generally found in the previous literature) of technology and business platforms. This research study contributes to the body of knowledge in the areas of strategic management of innovation.
19
Ju, Hientaek, and Hosun Rhim. "Servitization Investment Decisions and a Dynamic Stability Analysis Based on a Two-Sided Market Model." Journal of the Korean Operations Research and Management Science Society 38, no. 2 (June 30, 2013): 159–78. http://dx.doi.org/10.7737/jkorms.2013.38.2.159.
20
Zhang, Baili, Kejie Wen, Jianhua Lu, and Mingjun Zhong. "A Top-K QoS-Optimal Service Composition Approach Based on Service Dependency Graph." Journal of Organizational and End User Computing 33, no. 3 (May 2021): 50–68. http://dx.doi.org/10.4018/joeuc.20210501.oa4.
Анотація:
With the development of internet of things (IoT) technology, servitization of IoT device functions has become a trend. The cooperation between IoT devices can be equivalent to web service composition. However, current service composition approaches applied in the internet cannot work well in IoT environments due to weak adaptability, low accuracy, and poor time performance. This paper, based on service dependency graph, proposes a top-k QoS-optimal service composition approach suitable for IoT. It aims to construct the relationship between services by applying the service dependency model and to reduce the traversal space through effective filtering strategies. On the basis of a composition path traversal sequence, the generated service composition can be represented directly to avoid backtracking search. Meanwhile, the redundant services can be removed from the service composition with the help of dynamic programming. Experiments show that the approach can obtain the top-k QoS-optimal service composition and better time performance.
21
Coreynen, Wim, Paul Matthyssens, Johanna Vanderstraeten, and Arjen van Witteloostuijn. "Unravelling the internal and external drivers of digital servitization: A dynamic capabilities and contingency perspective on firm strategy." Industrial Marketing Management 89 (August 2020): 265–77. http://dx.doi.org/10.1016/j.indmarman.2020.02.014.
22
Mnykh, O. B., V. P. Dalyk, and R. R. Brytskyi. "The Transfer of Innovative Technologies in Global and National Markets and Its Impact on the Economy." Business Inform 11, no. 526 (2021): 35–41. http://dx.doi.org/10.32983/2222-4459-2021-11-35-41.
Анотація:
Transition to the knowledge economy in the 21st century is accompanied by an active search for approaches to the management of socio-economic systems, the core of which is represented by technology. By means of innovative technologies, the basics of old business and capital reproduction models are destroyed, while the concentration of production factors and the attraction of assets of various investors acquires an appropriate target orientation. Accordingly, the problems of identifying the results of technology transfer and improving its efficiency are the subject of scientific and applied research in the field of international marketing, innovative and investment management. This publication is aimed at researching the policy of technology transfer to gain competitive advantages in domestic and foreign markets and the peculiarities of its implementation in the conditions of digitalization and servitization of global business, which is justified by the construction of appropriate mathematical models on the example of countries, leading in the world exports of computer services. Innovation technology is considered from different sides as follows: the object of transactions in international relations; the factor of formation of dynamic competitive advantages at both the macro- and the micro-levels; a driving force in shaping dynamic competitive advantages of goods and services; the basis for the growth of the country’s export potential. It is proved that thanks to information and computer technologies, the dominant properties of capital are manifested and the importance of innovative entrepreneurship in the economy with alternative sources of added value creation in related industries with a growing range of intellectual services is increasing. A contentual model of technology transfer as a dynamic process of absorption of technologies through the diffusion of new knowledge is built.
23
Wiesner, Stefan, Eugenia Marilungo, and Klaus-Dieter Thoben. "Cyber-Physical Product-Service Systems – Challenges for Requirements Engineering." International Journal of Automation Technology 11, no. 1 (January 5, 2017): 17–28. http://dx.doi.org/10.20965/ijat.2017.p0017.
Анотація:
These days, manufacturers need to improve both their products and services, as well as their technological base to achieve a more sustainable value proposition, to become more efficient and effective in the market, and to satisfy user needs. Significant emerging technologies being discussed in various research studies include networked and smart-environments connected by Internet of Things (IoT), wearable technologies, tangible interfaces, human-robot collaboration, evolving tools, processes and interactions, virtual reality, the ubiquitous use of machine learning, and deep-learning algorithms. Such aspects are increasing the benefits of technology and opening the way toward technical breakthroughs, and have led to the emergence of cyber-physical systems (CPSs), which can be seen as systems of systems, requiring collaboration among different disciplines such as mechanical engineering, electrical engineering, and computer science for their realization. To enable the full potential of a CPS and generate a substantial competitive advantage, however, the service perspective cannot be neglected. Servitization of product offerings has recently accumulated in so-called product-service systems (PSSs), which describe the integrated development, realization, and provisioning of product-service bundles as a solution for customers. Thus, it is more and more important to consider both the technological and service aspects early in the development process. An integration of the two concepts will lead to product-service bundles provided on a cyber-physical basis, creating cyber-physical product-service systems (CPSSs). To base these complex systems on stakeholder needs and allow a successful and dynamic change to CPSSs in industry, multi-disciplinary requirements engineering (RE) for the hardware, software, and service components is a key aspect. The objective of this paper is to provide an introduction to the CPSS concept, understand its application in an industrial case, and elaborate on the specific challenges for systems engineering, focusing on the RE process.
24
Sundbo, Jon, Luis Rubalcaba, and Faïz Gallouj. "Servitization in the creative and cultural industries." International Journal of Quality and Service Sciences ahead-of-print, ahead-of-print (September 20, 2021). http://dx.doi.org/10.1108/ijqss-01-2021-0017.
Анотація:
Purpose This paper aims to develop a conceptual framework for understanding the role of servitization in the creative and cultural industries (CCI). Design/methodology/approach A conceptual model is proposed based on five elements: servitization drivers (digitalization in particular), agents, modes (based on the standardization/customization dynamics), servitization mechanisms (the authors provide a new classification) and service experiences. Findings CCI is not considered a natural part of the service sector. They drive economic and social development and are part of the innovation ecosystem. They are confronting a set of emerging dynamics in which servitization plays a leading role. Servitization is a way to move toward value co-creation by transforming existing business models. Servitization – with digitalization facilitates the co-creation of CCI-based experiences for customers, users and other stakeholders. Research limitations/implications In terms of further research implications, these theoretical and managerial considerations call for empirical research of the servitization of CCI to investigate how and how much it develops. Practical implications CCI companies need new business models that combine servitization, digitalization and value co-creation in the right mix. “One size fits all” does not work. Business models have to consider the right mix. Originality/value The proposed conceptual model provides a novel understanding of servitization and CCI and changes the focus from the “production” or push side (e.g. artistic creativity and messages) that has characterized much CCI theory toward the demand or pull side and buyers’ (users) increased power.
25
Wagstaff, Scott, Jamie Burton, and Judy Zolkiewski. "Should we cooperate? Game theory insights for servitization." Journal of Service Management ahead-of-print, ahead-of-print (August 12, 2021). http://dx.doi.org/10.1108/josm-11-2020-0430.
Анотація:
PurposeAn abundance of literature suggests that organisations adopting a cooperative approach achieve greater rewards than those that act in opposition or isolation. An emerging body of work also highlights the multiple actors involved in servitization. Despite this, in some contexts the benefits of servitization are not apparent. This paper examines business relationships in the oil industry and how they affect levels of servitization.Design/methodology/approachA mixed method study employing qualitative and quantitative methods was used to fully explore the context. In the quantitative phase, 48 oil industry specialists responded to a scenario based on game theory. This aimed to determine if the relationships between their respective organisations are cooperative or adversarial. Abduction drove a second qualitative phase. This consisted of a series of semi-structured interviews used to explore the servitization level and influence of servitization on relationships and vice versa.FindingsThe statistical results suggest that all parties used adversarial strategies despite the publicised intent to work cooperatively. The interviews suggested that increasing (decreasing) servitization could increase (decrease) cooperation and, in turn, value co-creation but revealed nuances to this effect. It also adds to our understanding of the darker side of servitization by illustrating the impact of mimetic isomorphism.Originality/valueThe findings add to understanding of the complex dynamics around servitization by showing that it is only at advanced levels of servitization that cooperative behaviour is observed, and base and intermediate levels result in non-cooperative behaviour and thus illustrate the importance of adopting a multi-actor lens to explore servitization.
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Wagstaff, Scott, Jamie Burton, and Judith Zolkiewski. "Tensions and territoriality: the dark side of servitization." Journal of Business & Industrial Marketing ahead-of-print, ahead-of-print (December 4, 2020). http://dx.doi.org/10.1108/jbim-01-2020-0067.
Анотація:
Purpose This paper focusses on the darker side of the dynamics of servitization by exploring the tensions and territoriality that emerge between manufacturers and customers during the servitization process in the oil industry. Design/methodology/approach The Delphi method is used to explore the perspectives of three management tiers in oil organisations and the manufacturers who work with them. The views of these managers were synthesized over three iterations: semi-structured interviews, a questionnaire and resolution/explanation, where consensus was not obtained. Findings The findings of the study highlight perceptions of change, resulting tensions and territoriality and the impact of management commitment, resources and strategy. They reveal significant differences between customers and their suppliers and different management levels and highlight territorial behaviour and the negative impact this has on buyer supplier relationships during the implementation of servitization. Research limitations/implications Further research is required to explore why there is a variation in understanding and commitment at different managerial levels and the causes of tensions and territoriality. Practical implications Servitization is not a “quick fix” and management support is essential. A fundamental element of this planning is to anticipate and plan for tensions and territoriality caused by the disruption servitization creates. Originality/value The research provides empirical evidence of tensions and territoriality relating to servitization that potentially can damage supplier–buyer relationships and suggest that there is a darker side to servitization. It also shows that differences in strategic intent across organizations and between different managerial layers impedes to servitization efforts.
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Huang, Hui, Daniele Leone, Andrea Caporuscio, and Sascha Kraus. "Managing intellectual capital in healthcare organizations. A conceptual proposal to promote innovation." Journal of Intellectual Capital ahead-of-print, ahead-of-print (August 25, 2020). http://dx.doi.org/10.1108/jic-02-2020-0063.
Анотація:
PurposeThe present article aims at rising stream of literature about intellectual capital in healthcare organizations, by exploring how knowledge-based activities are designed to promote innovation and create value. This process concerns not only buyers and sellers of industrial products/services but, more widely, larger networks of healthcare actors which include patients, payers and health institutions.Design/methodology/approachTo answer the research question, we adopted a conceptual approach aimed at reaching overall comprehension of healthcare innovation mechanisms. We have tracked the pivotal extant studies for catching the roots and dynamics at the base of diffusion of healthcare innovation. This article demonstrates, based on previous literature and theoretical speculations, the contribution that innovative knowledge-based activities (e.g. market access approach) make to intellectual capital in healthcare organizations to promote innovation and create value.FindingsThe results show that three knowledge-based activities of the healthcare ecosystem shape the basis of the proposed conceptual framework. First, a value co-creation strategy to develop capabilities for each health stakeholder is intended as human capital. Second, the market access approach to promote innovation is reported to the relational capital. Third, a digital servitization strategy is referred to the structural capital.Research limitations/implicationsThis paper provides implications for the stream of literature about intellectual capital in healthcare organizations. It aims at exploring three knowledge-based activities as value co-creation, market access and digital servitization that respond to different intellectual capital levels components (human, relational, structural).Originality/valueThis article provides a conceptual framework based on the linkage of two fundamental streams of management studies, which correspond to innovation diffusion and intellectual capital management. This offers a more solid conceptualization for managing intellectual capital in healthcare organizations with respect to previous studies and creates value in the ecosystem.
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Sun, Xinbo, and Qingqiang Zhang. "How can dynamic capabilities make sense in avoiding value co-creation traps?" Management Decision ahead-of-print, ahead-of-print (June 10, 2021). http://dx.doi.org/10.1108/md-09-2020-1213.
Анотація:
PurposeThe existing research rarely explains the role of dynamic capabilities in the creation of value co-creation behaviors. The purpose of this paper is to explore how dynamic capabilities play a role in avoiding value co-creation traps and generating new value co-creation behaviors.Design/methodology/approachThis paper collects rich interview and archival data from two Chinese manufacturing companies to examine value co-creation in digital servitization by the case study.FindingsThe paper discovers the value co-creation traps that enterprises face in digital servitization and analyzes the important role of resource and technology integration capabilities in avoiding these traps. Also, the research explores how network capability affects the generation of new value co-creation behaviors.Originality/valueThis paper develops a framework for dynamic capabilities to avoid value co-creation traps and generate new value co-creation behaviors.
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Agarwal, Girish Kumar, Johan Simonsson, Mats Magnusson, Kim Sundtoft Hald, and Anders Johanson. "Value-capture in digital servitization." Journal of Manufacturing Technology Management, January 31, 2022. http://dx.doi.org/10.1108/jmtm-05-2021-0168.
Анотація:
Purpose Digital capabilities in operations and delivery through constant data acquisition and future predictions have accelerated digital servitization through reduced uncertainty. New flexibility in value-capture concepts like dynamic and value-based pricing is introduced, which was impossible before. This paper explores two things. Firstly, how embracing contractual flexibility of price-variance and contract lengths influences customer perceived value in artificial intelligence (AI) enabled digital offerings. Secondly, the role transparency plays in the perceived value of such offerings. Design/methodology/approach The paper uses an experiment-based survey and quantitative assessment within a business-to-business setup with 137 respondents across a couple of industrial manufacturers in the Nordic region. Findings The authors observations indicate that value-capture-related flexibilities introduced by digital offerings, namely price fluctuations and longer contract lengths, are perceived to deliver more value to customers than standard offerings with known conditions. The authors findings indicate that introduced flexibilities are perceived as opportunities rather than uncertainties leading to higher perceived value by customers. The increased value perception can be explained by the transparency of these offerings provided by data-driven digital technologies'. Originality/value The paper is an original work to understand the value-capture implication of digital servitization. The authors discuss the possibilities of different value-capture strategies that companies can adopt within digital business models.