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Relevant bibliographies by topics / 品牌偏好

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Journal articles
Dissertations / Theses

Academic literature on the topic '品牌偏好'

Author: Grafiati

Published: 4 June 2021

Last updated: 18 February 2022

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Journal articles on the topic "品牌偏好"

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王, 玉如. "Consumer Behavioral Research on Brand Preferences—Take Coffee as an Example." Advances in Social Sciences 10, no. 05 (2021): 1403–9. http://dx.doi.org/10.12677/ass.2021.105193.

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王, 昕悦. "The Effect of Repeated Two-Syllable Brand Name on the Consumption Preference of College Students in Different Genders." Advances in Psychology 09, no. 10 (2019): 1692–99. http://dx.doi.org/10.12677/ap.2019.910205.

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Dissertations / Theses on the topic "品牌偏好"

1

CHEN, JIAN-LIANG, та 陳建良. "個人價值與情境因素對品牌偏好之研究". Thesis, 1992. http://ndltd.ncl.edu.tw/handle/18076931270043560190.

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2

GAO, LI-QIN, та 高麗琴. "消費者對進口品牌偏好之研究-以KOHLER衛浴為例". Thesis, 2017. http://ndltd.ncl.edu.tw/handle/5nu7f7.

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碩士<br>國立中正大學<br>高階主管管理碩士在職專班<br>105<br>When buying products, customers will be affected by the image, function, and price of the product. However, the key factors are the experience and recommendation by their friends. The factors which influenced customers’ purchase intention include product knowledge, product brand is also becoming an important factor. If customers are lack of product knowledge, they will rely on the clues and their own psychological awareness to buy the products, as a result, product brand preference will play a very important role in the purchase decision. In addition, the

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3

LAI, MEI-YUN, та 賴美雲. "臺北地區香菸市場各品牌偏好群消費行為之研究". Thesis, 1987. http://ndltd.ncl.edu.tw/handle/94469584179942777806.

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4

Wu, Min Te, та 吳明德. "組合產品中消費者偏好、品牌知名度與產品價格對消費者購買行為之影響--以紅配綠銷售策略為例". Thesis, 1999. http://ndltd.ncl.edu.tw/handle/61573212491912440828.

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碩士<br>國立成功大學<br>國際企業研究所<br>87<br>A successful bundling strategy which regards of the differences between different products can increases the purchase intention of existing and potential consumers .On the other hand, a bundling strategy that fits consumers’ needs will contribute to satisfying their various needs, and increasing the firms’ sales . This research attempts to explore the characteristics of item product and their effects on consumers’ purchasing behavior. Based on previous literature and the product characteristics of records , this research will analysis the characteris

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