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Academic literature on the topic '品牌策略'
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Journal articles on the topic "品牌策略"
黄, 洁. "优衣库在华营销策略分析及启示." 商业创新期刊 2, no. 4 (October 1, 2020): 10–15. http://dx.doi.org/10.52288/jbi.26636204.2020.10.02.
Full text王, 庆波. "应急管理在企业品牌经营过程中保障作用的思考." 财经与管理 1, no. 3 (October 16, 2017): 255. http://dx.doi.org/10.26549/cjygl.v1i3.398.
Full text张, 有中. "搭便车行为下多品牌多渠道的供应链博弈." 商业创新期刊 3, no. 3 (July 1, 2021): 123–42. http://dx.doi.org/10.52288/jbi.26636204.2021.07.14.
Full text邱, 碧珍. "跨境出口电商选品策略." 商业创新期刊 2, no. 1 (January 1, 2020): 110–16. http://dx.doi.org/10.52288/jbi.26636204.2020.01.09.
Full text黄, 思瑜. "高职院校校园文化品牌培育策略研究." 教学方法创新与实践 2, no. 1 (April 9, 2019): 1. http://dx.doi.org/10.26549/jxffcxysj.v2i1.1140.
Full text乔, 中. "论电视音乐节目的品牌传播作用 —— — 以《五粮液》品牌广告为例." 财经与管理 2, no. 7 (August 22, 2018): 200. http://dx.doi.org/10.26549/cjygl.v2i7.950.
Full text俊治, 郑. "“源善文化”品牌定位与实施策略." 文化艺术创新 3, no. 5 (November 6, 2020): 37. http://dx.doi.org/10.26549/whyscx.v3i5.5706.
Full text刘, 凌., and 晓婕 周. "探析国际奢侈品牌在跨文化冲突发生的原因及规避冲突的建议." 商业创新期刊 3, no. 3 (July 1, 2021): 212–21. http://dx.doi.org/10.52288/jbi.26636204.2021.07.21.
Full text郑, 秀梅. "微博时代的企业品牌营销策略." 财经与管理 2, no. 2 (May 4, 2018): 54. http://dx.doi.org/10.26549/cjygl.v2i2.715.
Full text刘, 璇. "浅析直播带货、社交电商、流量变现新模式——以美人燕品牌为例." 财经与管理 5, no. 1 (February 23, 2021): 46. http://dx.doi.org/10.26549/cjygl.v5i1.6465.
Full textDissertations / Theses on the topic "品牌策略"
李昌璉. "產品要素品牌策略對品牌權益之影響." Thesis, 2005. http://ndltd.ncl.edu.tw/handle/05629999939663864587.
Full textTang, Jia-Xiang, and 湯嘉祥. "高科技企業品牌策略之研究." Thesis, 1998. http://ndltd.ncl.edu.tw/handle/nasskg.
Full text國立政治大學
企業管理研究所
86
High-tech industry is the important industry in Taiwan. However, in order to become the "Technology Island", not only should we improve the ability of R&D, but also the ability of marketing, especially branding. The author used personal interview to understand the brand strategy of high-tech enterprise. The brand strategy means how does high-tech enterprise face the environment、 allocate the resource、 design marketing and brand management activities to create a global brand. Computer industry is the major type of Taiwan high-tech industry. Acer, the most famous enterprise of creating global brand in Taiwan computer industry, was chosen the research object. The conclusions of the research are as follows: (1) For the international trend, creating a self-owned brand is necessary for Taiwan high-tech enterprises. (2)The basic ideas between high-tech and consumer brand strategy are simi lar. But the main differences between these two categories are product itself, consumers who buy it, and market factors. (3)The essential conditions for high-tech products branding are products' quality and executives' determination. (4)High-tech enterprise can enhance its brand value by brand acquisition and brand extensions. (5)Beside brand marketing activities, high-tech enterprise should also enforce its services. (6)Branding strategy of high-tech enterprise should be implemented as the integrated redesign of business model.
Ke, Jyun-Liang, and 柯濬樑. "以4C策略行銷分析架構解析日本啤酒品牌之上市策略-以C品牌為例." Thesis, 2019. http://ndltd.ncl.edu.tw/handle/qdfjg3.
Full text潘立芸. "國際品牌形象提昇策略之研究." Thesis, 1997. http://ndltd.ncl.edu.tw/handle/76995068168772452583.
Full text馮輝毅. "品牌行銷策略之跨期經濟模型." Thesis, 2003. http://ndltd.ncl.edu.tw/handle/06518007857529644849.
Full text黃靖容. "組織特性對品牌策略選擇之研究." Thesis, 2007. http://ndltd.ncl.edu.tw/handle/95293109565148812860.
Full textPan, Zi-Hong, and 盤子弘. "大陸家電業台商品牌策略之研究." Thesis, 1997. http://ndltd.ncl.edu.tw/handle/9y9pc2.
Full textHe, Ming Xiu, and 何明修. "旅行業品牌形象建立策略之研究." Thesis, 1994. http://ndltd.ncl.edu.tw/handle/18078113040449537843.
Full textWANG, YA-LING, and 王雅綾. "戶外露營用品店之品牌行銷傳播策略探討." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/04477013323440179076.
Full text邱家詠. "羅東鎮品牌與觀光行銷策略之研究." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/68407638032926237285.
Full text佛光大學
公共事務學系
101
Under the influence of globalization, tourism has become the important industry which promoted the economy and increased the quality of life for the community. Besides, the central government has started to pay more attention to tourism in recent years. They hoped that the local government could build up their distinctive characteristics of scenes, cultures, religions, sports and so on. Not only establish a self-sufficient and independent economy through the promotion and conservation of natural and cultural heritage but also lower the carbon emissions. How to bring new ideas to the marketing strategy of local tourism and to reach the goal of sustainable development? In this paper, we talked about the theory and pragmatism in marketing strategy of local tourism, as well as the idea of “create and maintain the brand” proposed by Philip Kptler. Furthermore, the public sector and private sector were combined to discuss the city branding. In addition, 8 persons belonging to different fields were interviewed and tried to find out the local features of Luodong Township, Yilan County. To help Luodong Township build its brand through analyzing the product, price, place and promotion. After researching, here we got conclusions. 1.What is brand?What is marketing strategy of local tourism? 2.What are the strengths, weaknesses, opportunities and threats of Luodong Township? 3.What are the views of the public sector and private sector? Can they cooperate to promote the development of local tourism? 4.How can Luodong Township build the marketing strategy of local tourism through city brand?