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1
王祖顯. "澳門中學生客觀及主觀社會經濟地位量表研究." Thesis, University of Macau, 2006. http://umaclib3.umac.mo/record=b1636468.
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邱顯鈞 and Chiu-Hsien Chun. "客家「廟埕」景觀空間變遷分析－以台灣三級古蹟為例." 碩士, 中華大學, 1995. http://ndltd.ncl.edu.tw/cgi-bin/gs32/gsweb.cgi/login?o=dnclcdr&s=id=%22095CHPI5356001%22.&searchmode=basic.
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江中皓 and Chung-Haw Chiang. "運動觀光高爾夫假期遊客參與動機與滿意度 之研究." 碩士, 國立體育學院, 1990. http://ndltd.ncl.edu.tw/cgi-bin/gs32/gsweb.cgi/login?o=dnclcdr&s=id=%22090NCPE5567032%22.&searchmode=basic.
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朱珮瑩 and Pei-Ying Chu. "遊客從事鄉野觀光之動機、期望與滿意度研究—以新竹縣為例." 碩士, 世新大學, 1991. http://ndltd.ncl.edu.tw/cgi-bin/gs32/gsweb.cgi/login?o=dnclcdr&s=id=%22091SHU05571010%22.&searchmode=basic.
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Yang, Hua-Te, and 楊華德. "老年人、中年人與年輕人的主觀與客觀記憶." Thesis, 2004. http://ndltd.ncl.edu.tw/handle/08711392581629935398.
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"客觀性、相對主義與交談倫理學." 2004. http://library.cuhk.edu.hk/record=b5896144.
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曾瑞明."2004年8月".
論文(哲學碩士)--香港中文大學, 2004.
參考文獻 (leaves i-xii).
附中英文摘要.
"2004 nian 8 yue".
Zeng Ruiming.
Lun wen (zhe xue shuo shi)--Xianggang Zhong wen da xue, 2004.
Can kao wen xian (leaves i-xii).
Fu Zhong Ying wen zhai yao.
論文摘要
鳴謝
導論：哈貝馬斯的交談倫理學槪論
甚麼是交談倫理學？ --- p.1-2
哈貝馬斯的交談倫理學 --- p.3-5
本文的工作 --- p.5-8
Chapter 第一章： --- 康德的道德哲學與交談倫理學
Chapter 1.1 --- 普遍法則的程式 --- p.9-13
Chapter 1.2 --- 普遍化測試的原理 --- p.13-16
Chapter 1.3 --- 不道德的行爲是否必然是不理性的行爲？ --- p.17-18
Chapter 1.4 --- 爲什麼一個人必須意願他的格準能普遍化？ --- p.19-20
Chapter 1.5 --- 「普遍化下的不一致」與「非普遍化下的不一致」 --- p.20-22
Chapter 1.6 --- 人性的程式 --- p.22-26
Chapter 第二章： --- 利益的協調
Chapter 2.1 --- 引言 --- p.27-28
Chapter 2.2 --- 倫理與道德的對立 --- p.28-38
Chapter 2.3 --- 可普遍化利益 --- p.38-39
Chapter 2.4 --- 實在論與普遍化利益 --- p.39-41
Chapter 2.5 --- 創造進路 --- p.41-43
Chapter 2.6 --- 詮釋進路 --- p.43-48
Chapter 第三章： --- 普遍原則的證立
Chapter 3.1 --- 引言 --- p.49-52
Chapter 3.2 --- 「證立規條」的意思(前提一) --- p.52-53
Chapter 3.3 --- 語用上論辯的預設(前提二) --- p.53-56
Chapter 3.4 --- 推出對話式的普遍原則 --- p.56-58
Chapter 3.5 --- 交談倫理學的有效性 --- p.59-70
Chapter 3.6 --- 言行的矛盾 --- p.70-77
Chapter 第四章： --- 交談原則
Chapter 4.1 --- 引言 --- p.78-82
Chapter 4.2 --- 「詮釋」的論證 --- p.82-83
Chapter 4.3 --- 「不扭曲利益」的論證 --- p.83-88
Chapter 4.4 --- 「共同的意向」的論證 --- p.89-90
Chapter 4.5 --- 交談原則與有關什麼是正確的道德規條的判斷的客觀性 --- p.91-94
Chapter 4.6 --- 對麥克馬和哈貝馬斯的一些批評 --- p.94-100
Chapter 4.7 --- 結論 --- p.100-101
Chapter 第五章： --- 交談倫理學與道德建構論
Chapter 5.1 --- 後形上學進路 --- p.102-107
Chapter 5.2 --- 道德建構論與交談倫理學 --- p.107-112
Chapter 5.3 --- 實在論者的可能反駭 --- p.112-116
Chapter 5.4 --- 道道德建構主義、交談倫理學與相對主義 --- p.116-124
Chapter 5.5 --- 哈貝馬斯的溝通行動理論 --- p.125-130
結論和展望 --- p.131-133
參考書目 --- p.I-XII
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ishida, takeshi, and 石田武. "台灣訪日觀光客消費動向之研究." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/29438098102539964173.
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碩士國立高雄第一科技大學
應用日語研究所
104
In recent years, due to the rise of middle class and the constantly increasing GNI(Gross National Income) in Taiwan, the amount of the leisure travelers visiting abroad have been promoted and were substantially and continually growing, especially the tourists visiting Japan. There are three research purposes in this paper：First, explore what is the purpose of Taiwanese traveling to Japan? Then, research what is the impression left by when Taiwanese visit the tourist’s attraction in Japan? Finally, survey what is the consumer motivation of the passengers? We use questionnaires survey as the use of research method to learn more about the traveler’s opinions and thoughts, hoping that the reference could contribute the development of tourism. Moreover, the research data comes from Taiwan Tourism Bureau. Analyzing the current statue of why Taiwanese travel abroad and at the same time, investigating the main reason for tourism phenomena and tourism form. Especially in tourism’s respect, Taiwanese mainly used consecutive holidays; it promotes the overseas tourism in vogue. According to these surveys, we found out most of the visitors from Taiwan are very fond of the Japanese history and cultures, and also feel that the Japanese tourism are considerably attractive. Furthermore, for most of the young people, the Japanese animation has been spread out widely and was blended into their lives. This becomes the desires and motivations for visiting Japan for sightseeing. Finally, the expected results through the questionnaires survey provided the direction of thoughts and solutions for facing issues and challenge in the future. Expecting it could contribute the development of the future tourism industry.
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陳淑卿. "徐霞客游記研究--以文獻觀察為重點." Thesis, 2004. http://ndltd.ncl.edu.tw/handle/68809057682733266164.
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碩士東吳大學
中國文學系
92
The Study of
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ZHANG, HONG-HUI, and 張宏輝. "齊默爾思想中的信賴與客觀化問題." Thesis, 1989. http://ndltd.ncl.edu.tw/handle/80200877840893811110.
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LIN, QI-MING, and 林崎銘. "影像離散餘弦轉換編碼的主客觀改進." Thesis, 1990. http://ndltd.ncl.edu.tw/handle/92397053775429120287.
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連恭伶. "高中職教師投資心理偏誤之性別差異主觀認知vs.客觀評量." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/59721872542314933274.
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碩士國立彰化師範大學
商業教育學系
101
This paper aims to investigate how gender affects psychological biases of investing. By questionnaire, we examine if “self-control”, “heuristics”, “disposition effect”, “sunk costs”, “overconfidence”, “endowment effect”, “herding behavior” and “regret” show significant differences between male and female of high school teachers on subjective perception and objective behavior. Our results show that it is consistent between female and male on subjective perception and objective behavior in disposition effect, overconfidence and herding behavior. Although it is the same between female and male on subjective perception in heuristics, sunk costs, endowment effect and regret, but it is inconsistent with objective behavior. The unique item that has different subjective perception between female and male is self-control.
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Lee, Shiung Hwang, and 李旭煌. "出國觀光旅客需求預測模式建立之研究." Thesis, 1994. http://ndltd.ncl.edu.tw/handle/40015190403496727156.
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LIAO, GIU-E., and 廖秋娥. "觀音鄉閩客村落的宗族組識與生活方式." Thesis, 1989. http://ndltd.ncl.edu.tw/handle/07209626066225716424.
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LIN, ZHAO-ZHEN, and 林照真. "從新聞報導實例探討新聞客觀性之體現." Thesis, 1987. http://ndltd.ncl.edu.tw/handle/15229368419910184507.
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潘怡帆. "含混性有無可能充實客觀論述之不足-以梅洛龐蒂身體觀論述." Thesis, 2004. http://ndltd.ncl.edu.tw/handle/18244126745402536939.
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Liu, Yu-Sheng, and 劉友盛. "論客觀訴之合併於我國第二審之審判範圍." Thesis, 2006. http://ndltd.ncl.edu.tw/handle/93368658859048762746.
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蔡淑貞. "獅頭山元光寺客籍尼眾異地出家─性別觀點." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/90109776505558978720.
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碩士高雄師範大學
教育學系
98
Many famous Buddhist temples in Taiwan are located on the Lion’s Head Mountain. It is the most visited Buddhist site in the Taoyuan and Miaoli area. It was chosen as one of the twelve most beautiful scenic mountains of Taiwan during the Japanese colonial period. In addition to its beauty, it was also a place where literary talents and intellectuals converged. Thus, it is an important area to study in relation to the development and spread of Buddhism in Taiwan and Japan. Among the temples in the mountains around Lion’s Head, the Yuan-Kwan Temple, built in 1895 on the vista, is the oldest. It has withstood all stages of Taiwanese Buddhist development and witnessed the changes of Taiwanese society. Many of the practices and artifacts left by the pioneers of Taiwan can no longer be found in today’s rapid changing world. Yet, Yuan-Kwang Temple is one of the very few temples in Taiwan that still preserves a century old agrarian based traditional Chinese temple system where most of the nuns farm and grow their own food. One of special characteristics of the Yuan-Kwang Temple is its great number of Hakka nuns. As early as the Japanese colonial time, many Hakka women from Pington County, which includes small towns and villages like Lin Lao, Ju Tein, Nei Pou and Wan Lian, chose to become nuns at the Yuan-Kwang Temple. These Hakka women left their home towns and traveled several hundred miles to become nuns. They lived through extreme hardship in the Yuan Kwang Convent. Their hardship was described in a traditional Taiwanese expression: “Eating only ginger and drinking only vinegar”. They opened the mountains and cultivated and tilled the infertile land in this mountain region just to fulfill their religious pursuit. What strength and power that could sustain them in their beliefs until the end of their lives? Through oral interviews with elderly Hakka nuns, the author attempts to reconstruct their views on life and Buddhist practice, in hopes of piecing together their roles and significance in the golden age of Taiwanese Buddhism. The Goals of this research: 1. Investigating the reasons for Hakka women’s choice to join this convent far away from their homes. 2. Interpreting Hakka nuns through the social relationships of Hakka culture. 3. From women’s relational images and self-concept to interpret Hakka nuns own meanings and discourses on “becoming a nun”. Major findings: Historically, Hakka women occupied a very important position in Hakka culture. If the characteristics of Hakka women are omitted, it is impossible to construct a complete Hakka ethnic culture and community. Women are the torch carriers, pushers and preservers of ethnic and racial culture. Even though Hakka women have played crucial roles in the continuation of Hakka culture, they are seldom given equal importance in Hakka studies. In the traditional studies, Hakka women could not escape the fate of traditional labor and toil of life, and public opinion was the key means of securing these traditional gender roles. Joining the convent was the choice of Hakka nuns from 六堆 to escape their female social fate in Hakka culture. They used their own life stories to carve their own marks in history. Hakka nuns created a self sustaining informational and social support network within the social relationships in Hakka culture. During the Meiji era of Japanese colonial rule, there were only few traditional pure Buddhist temples in the 六堆 area. Most of the temples were Daoist temples, such as Temple of the Earth, Temple of the Three Mountain Kings, Temple of Kwang-Yin and the temple of Ma-chu. In Tainan, there was a Prior Heaven School’s Temple called 擇賢堂which was considered to practice a traditional style of Buddhism. Even though it was in its early stage of development, it had a close relationship with 六堆, but its contact with ethnic groups was limited to people and students from 六堆 area until Der-tong Master came to Lion’s Head Mountain and became a nun, a network of information diffusion was developed for local women. Thereafter, we start to witness grandmother and daughter, mother and daughter, relatives and friends come together to be nuns in the area. Later, employment places also gradually formed an information network, and colleagues became the disseminators of information. Under the tight control of Japanese colonial government and the hardship in everyday life, a lot of information could only be circulated privately. The range and level of information diffusion was limited to relatives, friends, and neighbors. The lives on the Mountain in the convent were hard but they had a support network of people from the same hometown, relatives, friends, neighbors and colleagues who sustained the nuns and kept them persistent in pursuit of their faith. One of the interviewees said : “The work on the Mountain was hard, but we worked together so it became fun and the time passed by fast.” Although they were nuns, their lives were connected with their families. For example, when a younger brother’s wife was about to deliver a baby, they went home to help; they also helped during the planting and harvest seasons. The only wish they had was to go to the paradise. This was the bright light of their hearts that guided them and supported them to work hard. They considered that doing labor or hard work in the temple is to serve Buddha, and it has deeper meaning than laboring for their family.
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謝霈樺. "以前瞻式服務觀點探討顧客共同生產行為." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/85552640625246809068.
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林永乾. "從顧客觀點探討企業實施顧客關係管理成效之分析─以中小企業為例." Thesis, 2004. http://ndltd.ncl.edu.tw/handle/50978989884167035132.
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"中產階層的客觀位置, 生活方式與主觀認同--以南京等五大城市為例." 2007. http://library.cuhk.edu.hk/record=b5893236.
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張默雪."2007年9月".
論文(哲學碩士)--香港中文大學, 2007.
參考文獻(leaves 108-117).
"2007 nian 9 yue".
Abstract also in English.
Zhang Moxue.
Lun wen (Zhe xue shuo shi)--Xianggang Zhong wen da xue, 2007.
Can kao wen xian (leaves 108-117).
致謝 --- p.i
中文摘要 --- p.ii
英文摘要 --- p.iii
Chapter 第一章 --- 導論 --- p.1
Chapter 1.1 --- 問題的提出 --- p.1
Chapter 1.2 --- 硏究框架 --- p.3
Chapter 1.3 --- 硏究的意義 --- p.4
Chapter 1.4 --- 結構安排 --- p.7
Chapter 第二章 --- 文獻回顧 --- p.8
Chapter 2.1 --- 中產階層的槪念界定：客觀存在與主觀建構 --- p.8
Chapter 2.2 --- 客觀階層狀況到主觀階層認同：從馬克思說起 --- p.12
Chapter 2.3 --- 生活方式到主觀階層認同：從韋伯說起 --- p.16
Chapter 2.4 --- 客觀階層狀況與主觀階層認同：中產階層硏究 --- p.21
Chapter 2.5 --- 生活方式與主觀階層認同：中產階層硏究 --- p.22
Chapter 第三章 --- 硏究方法 --- p.25
Chapter 3.1 --- 數據 --- p.25
Chapter 3.2 --- 對中產階級的測量 --- p.26
Chapter 3.3 --- 定量分析中的變量 --- p.27
Chapter 3.4 --- 分析方法 --- p.32
Chapter 3.5 --- 定量與定性方法的綜合使用 --- p.34
Chapter 第四章 --- 中產階層的客觀位置與主觀認同 --- p.37
Chapter 4.1 --- 職業、教育和收入對主觀社會階級的影響 --- p.31
Chapter 4.2 --- 經濟狀況與社會位置的自我判斷 --- p.39
Chapter 4.3 --- 教育程度與社會位置的自我判斷 --- p.45
Chapter 4.4 --- 職業與社會位置的自我判斷 --- p.48
Chapter 4.5 --- 諸因素影響力比較 --- p.52
Chapter 4.5.1 --- 經濟狀況Vs.職業 --- p.52
Chapter 4.5.2 --- 經濟狀況Vs.教育程度 --- p.53
Chapter 4.5.3 --- 綜合比較 --- p.54
Chapter 4.6 --- 本章小結 --- p.60
Chapter 第五章 --- 中產階層的生活方式與主觀認同 --- p.64
Chapter 5.1 --- 消費與社會位置認同 --- p.64
Chapter 5.1.1 --- 開支狀況與主觀認同 --- p.66
Chapter 5.1.2 --- 房屋消費與主觀認同 --- p.71
Chapter 5.1.3 --- 汽車消費 --- p.75
Chapter 5.1.4 --- 耐用消費品與主觀認同 --- p.80
Chapter 5.1.5 --- 日常消費偏好 --- p.81
Chapter 5.1.6 --- 消費觀念 --- p.86
Chapter 5.2 --- 閒暇與社會位置認同 --- p.89
Chapter 5.3 --- 社會交往與社會位置認同 --- p.94
Chapter 5.4 --- 本章小結 --- p.97
Chapter 第六章 --- 結論與討論 --- p.100
Chapter 6.1 --- 主要結論 --- p.100
Chapter 6.2 --- 討論 --- p.102
Chapter 6.3 --- 不足與改進構想 --- p.105
參考文獻 --- p.108
Chapter 附錄1: --- 調查問卷 --- p.113
Chapter 附錄2: --- 問卷各變量頻數報告 --- p.118
Chapter 附錄3: --- 訪問提綱 --- p.129
Chapter 附錄4: --- 訪談對象基本情況 --- p.131
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張雅傑. "由顧客觀點探討壽險業務員卓越特質、背景落差等對顧客滿意度之影響." Thesis, 2008. http://ndltd.ncl.edu.tw/handle/59543321655947758293.
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碩士國立政治大學
企業管理研究所
96
There were many researches conducted to examine the influence of the personal traits and the backgrounds of life insurance salespeople on their sales performance, Those researches, done only from the side of salespeople, concluded that some personal factors have positive effect on the sales performance, ignoring that customer satisfaction is the major source of sales performance. To solve this problem, this research plans to find out the relationship between salespeople’s characteristics and their sales performance from the perspective of customers. It generalizes the points in common from previous researches about high-performance salespeople’s traits and backgrounds; then uses the conclusion to develop the questionnaire to find out what kinds of characteristics do the customers really expect. The result shows that salespeople’s excellent characteristics, academic degree catering to customers’ expectation, gender, age and marital status have positive effect on customer satisfaction. The management applications are specified as follows: First, life insurance company should pay more attention to salespeople’s academic degree. Bachelor degree or above is better according to customers’ opinion. Second, personality test plays an important role in recruiting high-performance salespeople. Third, as to the lower-academic-degree, they should concentrate on developing aged customers and keep strengthening their specialties.
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LIAO, CHUN-YA, and 廖淳雅. "中國大陸來臺觀光客紀念品購買行為之研究." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/83951926029641163914.
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蔣宜汝. "觀光中的情緒政治：台灣遊歐沙發客經驗敘事." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/62405608751300542073.
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Tang, Lee Ping, and 鄧麗萍. "從爭議性政治新聞探討客觀報導與事實建構." Thesis, 2005. http://ndltd.ncl.edu.tw/handle/43738288031981077018.
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碩士國立政治大學
新聞研究所
93
This study attempts to analyze the media performance and news representation of critical issues related to political news in newspapers which embraced different kind of political position. Taking “319 Shooting” incident as a critical example, this study tries to examine how did the local newspapers from different political stand implement objective reporting and construct news facts? How did the newspapers address these issues? The methodology includes content analysis and frame analysis. Content analysis aims to examine the application of objective reporting from different newspaper. Frame analysis aims to investigate the construction and manufacturing of news facts in “319 Shooting” incident. The research gathers news reports that relate to six critical period of “319 Shooting” investigation and manages to get 631 pieces of news report. The results of content analysis show that five papers implemented objective reporting in different degree. Political stand could be considered as the key factor in the implementation of objective reporting. Papers which regarded as pro-pan-green camp were proved to produce news reports that were obviously biased to pan-green camp, whereas papers which regarded as pro-pan-blue camp showed the same political tendency in their news reporting. On the other hand, the results of frame analyses imply that profession news frame is the most covered in the news. Under the same news frame, papers from different political stand tended to select the frame arguments which can fulfill their political position. Besides investigators, pan-green and pan-blue camps’ supporters were given the larger spaces as news source in the five papers.
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蕭素惠. "助聽器通用與專屬選配法之主客觀成效比較." Thesis, 2008. http://ndltd.ncl.edu.tw/handle/45767707746318349187.
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碩士國立高雄師範大學
聽力學與語言治療研究所
96
The purposes of the study were to investigate the effect of prescriptive methods upon subjective and objective outcome measurements in twenty hearing aid wearers. NAL-NL1 was chosen as the generic prescription. Three models of hearing aids, Oticon Sumo DM, Phonak Supero 412, and Widex SV38, were selected as proprietary prescriptions. Objective measurements included Rear-Ear Insertion gain (REIG), Speech Perception in Noise (SPIN) and Speech Reception Threshold in noise (SRT-Ns). Subjective measurements were performed on subjects‘ subjective preference rating in quality of sound, natural degree, clearness of sound, comfort level, and static sounds. The correlation between users’ subjective and objective outcomes were also studied. The results were listed as follows: 1.The agreement of data between targeted and measured REIG in NAL-NL1 a.At the input level of 65 dB SPL, it was 24 to 25% in strict standard and 100% in lax standard. Significant differences were observed among different frequencies. Scheffe post hoc analysis showed the differences were significant and the following order was indicated: 500 Hz、250 Hz、1K Hz＞2K Hz＞4K Hz. b.At the input level of 80 dB SPL, it was 30 to 34% in strict standard and 100% in lax standard. Significant differences were observed among different frequencies. Scheffe post hoc analysis indicated the following. (1) Oticon-generic prescription: 250 Hz、500 Hz、2K Hz、1K Hz＞4K Hz, (2) Phonak- generic prescription: 500 Hz＞250 Hz、1K Hz＞2K Hz、4K Hz, (3) Widex- generic prescription: 500 Hz、250 Hz、1K Hz＞2K Hz＞4K Hz. 2.The measured REIG in different prescriptive methods a.The measured REIG was observed to be significant higher in NAL-NL1 and Widex- proprietary than in Oticon- proprietary and Phonak-proprietary at both input levels (p<.001). The REIG at 65 dB SPL was significantly higher than that at 80 dB SPL (p<.001, p<.01). b.The measured REIG at each frequency showed the following trend. Widex-proprietary and generic prescription were the largest at 500 Hz to 2K Hz, whereas Oticon-proprietary and Phonak-proprietary were the smallest (p<.001, p<.01, p<.05). Oticon-proprietary and generic prescription were the largest at 250 Hz and 4K Hz, and Phonak-proprietary was the smallest (p<.001, p<.01, p<.05). The REIG at 65 dB SPL was significantly higher than that at 80 dB SPL (p<.001, p<.01). 3.The difference was insignificant between scores of SPINs and SRT-Ns (p>.05). 4.No significant difference was observed among the subjective preference rating on quality of sound, natural degree, clearness of sound, comfort level, and static sounds (p>.05). 5.No statistically significant correlation was indicated between users’ subjective preference rating and objective speech perception (p>.05).
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CHEN, BING-HONG, and 陳炳宏. "我國報紙符號真實與客觀真實之分析與比較." Thesis, 1988. http://ndltd.ncl.edu.tw/handle/21976917552051709940.
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張雅莉. "觀光服務產業顧客對資訊暴露需求差異之研究." Thesis, 2004. http://ndltd.ncl.edu.tw/handle/59148832598697531686.
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LI, YUE-HUA, and 李月華. "我國報紙編採工作者對新聞客觀性認知之研究." Thesis, 1986. http://ndltd.ncl.edu.tw/handle/45483195737632227480.
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張志豐. "訴求客觀性對消費者態度之影響：以大學生為例." Thesis, 1995. http://ndltd.ncl.edu.tw/handle/08889620383649919477.
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CHOU, FENG-LUNG, and 周豐隆. "觀光騎警隊品牌識別與遊客遊憩滿意度之關係." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/16480072123719855051.
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碩士國立高雄師範大學
人力與知識管理研究所
104
ABSTRACT K.C.P.D MOUNTED POLICE UNIT was established in 2005. This unit aims to market the scenic spots on Koahsiung City, maintain social order and promote police image. However, we never do empirical study on work effectiveness of K.C.P.D MOUNTED POLICE UNIT during this time. In this research K.C.P.D MOUNTED POLICE UNIT is treated as a brand, and we try to investigate how it influences the satisfactions of recreation at the scenic spots via Aaker (2004) based on the brand identifying feature honeycomb model which consists of six loud symbolize, 'authoritative foundation', 'emotion interests', 'functional interests', 'individual character' and 'customer image'. Through this research we can set up the brand of K.C.P.D MOUNTED POLICE UNIT and provide the reference to enhance satisfaction of tourists. Questionnaires focus on the tourists which have interacted with K.C.P.D MOUNTED POLICE UNIT on duty at the 10 scenic spots. A total of 300 questionnaires were distributed, 30 questionnaires each spot. The model test result shows that the conception based on Aaker’s ' brand identifying feature honeycomb model ' of every factor for 'brand identification factors' has the positive effect toward the satisfactions of recreation. According the findings of this research, we can provide effective suggestions for the practice of MOUNTED POLICE UNIT. Key-word：MOUNTED POLICE UNIT、brand identify、brand identifying feature honeycomb model、satisfactions of recreation
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PENG, WEN-BENG, and 彭文本. "康德第一批判範疇先驗演繹主客觀路線之研究." Thesis, 1991. http://ndltd.ncl.edu.tw/handle/42989141707456974138.
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賴欣怡. "日籍遊客來台之餐飲行為類別與觀光意象研究." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/74721724878323868001.
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碩士國立新竹教育大學
人資處社會學習領域碩士班
98
When travelling abroad, food and beverage not only can satisfy visitor’s basic desire, but also is one of the major purposes of a trip. Visitor could learn about the country or region by experiencing local meals, which could result in tourism impression of the place that the visitor had been visiting. The research method of this study included random sampling, quantitative questionnaire, and qualitative interview. The subject would be Japanese tourists’ dining behavior in Taiwan, which included dining motivation, dining attraction, dining satisfaction, and food and beverage constraint. The purpose of this research is to find the relationship between Japanese tourists’ satisfaction and impression during their travel period in Taiwan, and to analyze the different dining behaviors of Japanese visitors' opinions regarding the above research subjects. The result of this study is showed in the following. Comparing Japanese tourists’ dining custom and their dining behavior in Taiwan, there were four categories of Japanese tourist dining behavior, which were neophylic peak (most Japanese tourists in Taiwan tend to be this type), outbound neophylic inbound support, outbound neophobic inbound peak, and neophobic support. Japanese tourists’ dining motivation included “local tourist motivation”, “personal motivation”, “media affection motivation”, and “mental motivation”; their dining attraction included “remarkable Taiwanese dining attraction” and “philosophy attraction” ; their dining comfort levels were “restaurant management satisfaction level” and “dining place satisfaction level”; their dining constraint were “personal constraint” and “culture constraint”; their tourism impressions were “image of Taiwan”, “travel convenience impression”, “nature, philosophy, resource impression”, and “emotion impression”. A analysis of multiprogramming showed Japanese tourists’ dining attraction, dining pleasure, dining constraint, and travel satisfaction were affected by its tourism dining motivation; the result also showed that dining pleasure and travel impression were affected by dining attraction; tourism image and travel satisfaction were affected by dinning pleasure; and tourism satisfaction was also affected by the tourism image. Lastly, the conclusion of this research showed that the different dining categories of Japanese tourists in Taiwan had vary eating motivation, eating attraction, eating constraint, and travel satisfaction along with its tourism impression.
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wan-ning, Chu, and 朱婉寧. "台灣文化觀光中的認同建構--以客家桐花祭為例." Thesis, 2005. http://ndltd.ncl.edu.tw/handle/05390755544089249727.
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kung, Ren-Hua, and 孔仁華. "大陸觀光客對台北觀光夜市之購物動機、購物行為與購後行為關係之研究." Thesis, 2009. http://ndltd.ncl.edu.tw/handle/52505843223590856083.
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碩士中華大學
經營管理研究所
97
The consumption capability of people in China has been a big issue to tourism business. Due to the increasing of China tourists, Taiwan’s government rescinded the category of people in China and opened up the non-stopped airline from China to Taiwan. The “one-day traveling style between China and Taiwan” has formed, hoping to bring business to Taiwan. Night market, which shows foreigners the very local character of Taiwan, contains various merchandise for consumers to purchase. Therefore, night market has been one of the hot spots in travel’s tour. With the increasing numbers of non-stopped airline, visiting Taiwan’s night markets has also been one of major activities to China’s tourists. The purpose of the present study is to understand the consumer behavior of China tourists in tourist night markets in Taipei and analyze that if their shopping motives cause the different shopping behaviors and post-purchase satisfaction and revisiting intention. The present study collected data by questionnaire, analyzed by descriptive analysis, multiple regression analysis, correlation analysis and simple regression analysis. The results reveled that for the China tourists, the motives of significant influence to the shopping behaviors. Also, the shopping behaviors significant influence to the whole satisfaction and the whole satisfaction significant influence to post-purchase behavior. Due to the results, some particle suggestions and research directions were drawn from the present study were proposed for Tourism Bureau, tourism night markets and relative organizations, hoping the improvement of the travel quality to the tourist night markets.
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Yeh, Hui-Kai, and 葉惠凱. "一個客家文化景觀─新屋鄉大溪漘地區的公廳、祖塔." Thesis, 2004. http://ndltd.ncl.edu.tw/handle/10662316862746830936.
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Huang, Ding-Jun, and 黃鼎鈞. "開放陸客來台對大台北地區觀光資源影響之研究." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/38856512433256836537.
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徐嘉伶. "中國大陸各地區吸引國際觀光客旅遊之決定因素." Thesis, 2009. http://ndltd.ncl.edu.tw/handle/55570831921617362127.
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碩士國立政治大學
國家發展研究所
97
This article is aimed at the factors why visitors visit those regions in mainland China. This study will firstly review literatures about the demand of tourism. By viewing all the discussions, we tried to find out the most likely factors, and the two-factor fixed-effects model was used to analyze these various factors. Data for this analysis was provided by the National Bureau of Statistics People's Republic of China from 1998 to 2007. Several likely factors were taken into consideration as independent variables: the convenience of local traffic, the number of hotels, per capita disposable income, the total amount of foreign investment, the manufacturing sector, the per capita number of medical institutions, gardens and green area, the number of tourist visits around, The number of tourist visiting the first two years, the per capita volume of trade, the average rainfall, rainfall variation and the characteristics effects, and time effects. We used the numbers of foreign visitors of each region of China as dependent variables. The results showed that the factors which would significantly attract foreign tourists were the number of hotels, the total amount of foreign investment, per capita number of medical institutions, gardens and green area, the first two years the number of visiting tourists, the per capita volume of trade, and the average rainfall.
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陳煥文. "從活動程序觀點之成本動因探討顧客利潤之研究." Thesis, 2005. http://ndltd.ncl.edu.tw/handle/72974138508885359435.
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Li, Yi-ting, and 李逸婷. "從新制度經濟學觀點析探客家產業政策：以客家特色文化加值產業發展計畫為例." Thesis, 2012. http://ndltd.ncl.edu.tw/handle/03315758254457731117.
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碩士國立中央大學
客家政治經濟研究所
101
The study focuses one of the Hakka industry policies: Hakka Culture Value-added Industry Development Project, from the perspective of New Institutional Economics. Frist, we discuss the definition of the Hakka industry policy, then analysis the Hakka Culture Value-added Industry Development Project over the years. Furthermore, the study try to inspect the project through comprehensive interviews with the applicants in Taoyuan. The study indicates: (1) the project has been modified with the development of the policy trend. (2) The situation of the project applications in Tauyuan county is inadequate. (3)There is still room for the supervision institution of the project to amend. (4) In order to upgrate and enrich the content of the project, the government could provide counsulting experts and the channels of distribution.
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Hsieh, Wei Hung, and 謝瑋紘. "觀光節慶活動之體驗行銷對顧客滿意度與顧客忠誠度之影響-以澎湖花火節為例." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/63670218499877694418.
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碩士國立政治大學
廣告研究所
99
Tourism industry plays a key role in the economy of Penghu County, which lacks natural resources to develop other industries. The Penghu Fireworks Festival, which has been held annually since 2003, is the most important tourism event to help increase the income of tourism and build the special characteristics of the county as a tourism destination, but recently the effect of the event has been doubted because of the shrink of its scale, the lack of authentic localism, and the rise of many imitating competitors. Does the event still have the competitiveness against others to attract tourists? Is there any possibility to bring some local culture in the event to provide extraordinary experience for the tourists? Schmitt’s Experiential Marketing theories is used in this study as the theoretical base to examine the experience of the Penghu Fireworks Festival both quantitatively and qualitatively. Survey method is performed to find out the relationships between the main variables, which are experiential marketing, customer satisfaction, and customer loyalty. A following focus group discussion is then operated to gain further insights about the outcome of the survey. The result shows that sense, think, and act experiential modules are positively correlated to customer satisfaction. Sense, think, and relate modules are positively correlated to customer loyalty. Customer satisfaction and loyalty also have a positive correlation. ANOVA analysis indicates that differences of experience, customer satisfaction and loyalty among different demographic and tourism variables are partially significant. The result of the focus group discussion is similar to the quantitative analysis. The sensory performance of the Penghu Fireworks Festival is the best among similar events, but what really makes the tourists revisit is whether the event is designed with local culture elements. The content of the shows every night, the event settings and the management system have to be improved as well. Local elements of Penghu should be used as the theme of the festval to make it more relevant to the tourism destination, and to enhance the experience. Physical setting and process of the event should be improved. The content of the event also needs more diversity and interactivity, in order to satisfy the needs of different tourists.
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Chuang, Yu-Ting, and 莊喻婷. "高齡薪傳者對客家文化傳承之研究 - 代間學習的觀點." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/kx9vvr.
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碩士國立中正大學
高齡者教育研究所
102
The study aims to explore the process of intergenerational inheritance from elders as heritage transmitters, in terms of the perspectives of intergenerational learning. The study has the following four purposes: 1.To learn the motives of elders as heritage transmitters for passing down Hakka culture and heritage. 2.To learn the implications and methods of intergenerational inheritance from elders as heritage transmitters. 3.To learn the intergenerational interactions between elders as heritage transmitters and the learners of the cultural inheritance. 4.To learn the difficulties and challenges elders, as heritage transmitters, encounter in the process of intergenerational inheritance. Using the qualitative research design, the study interviewed eight Hakka culture transmitters with semi-structured in-depth interviews. From the perspective of intergenerational learning, the study explores the process of Hakka culture inheritance from elders as heritage transmitters, including the motives for the inheritance of Hakka culture, the method of passing down the spirit of Hakka culture to the next generation, the intergenerational relationship during the inheritance, and the difficulties and challenges in the process of intergenerational inheritance. Based on the findings, the conclusions of the study are as follows. 1.The major motives for elders, as heritage transmitters, to pass down the Hakka culture heritage include “family inheritance”, “external influence”, “cultural attraction”, and “positive experience in the process of autonomous learning”. 2.The implications of intergenerational inheritance from elders as heritage transmitters show that Taoyuan County is the most active area for inheritance, Hakka folk songs are the major contents of inheritance, and the learners involve kindergarteners to 90 year-old elders. 3.The methods of intergenerational inheritance of elders as heritage transmitters include “apprenticeship”, “team-based organization” and “teamwork”, and the teaching principles include “guiding learners with a humble attitude”, “giving spiritual support and tangible rewards”, and “diverse teaching for the younger generation”. 4.The intergenerational interactions, between elders as heritage transmitters and the learners of the inheritance include “standard interaction between teachers and students” and “modern interaction (friend-like teacher) between teachers and students”; the learners’ attitude to the cultural identity shows that elders have stronger Hakka cultural identity, but the younger generation has weaker Hakka cultural identity. 5.The timing for intergenerational communication includes “understanding before teaching”, “guidance during teaching”, and “achievement after teaching”. 6.The difficulties of intergenerational inheritance that the elders encounter involve: 1) the capability of the teacher; 2) the connection between learners and related person; 3) the distance between different generations. The challenge of intergenerational inheritance is to break through tradition and teach in a lively way. Finally, according to the research findings, this paper proposes suggestions government authorities, elders as heritage transmitters, and future studies.
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孔有美. "韓流影響亞洲國家之分析-從訪韓觀光客之變化論述." Thesis, 2006. http://ndltd.ncl.edu.tw/handle/29094137287549673954.
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Chang, Kwang-Cheng, and 張光誠. "從土地移轉、貸款數量之差異探討客人的理財觀-以日治時期六堆竹田閩客聚落為例." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/98303872234992393826.
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碩士國立屏東科技大學
客家文化產業研究所
98
Taiwan became one of Japanese colony after the Sino-Japanese War of 1894-1895. In May, 1895, Japanese military landed Taiwan and the Governor-general ordered to start all fundamental constructions, including performing cadastral survey, constructing transportation systems, unifying measuring units in time, length and weight, and uniting the currency. And, all these result in the change of regulations and policies and structurally varied the economical and living styles of the Taiwan people. Observed from the interactive experience between the people and the land, the relationship between the two turns multivariate, resulted from various geographical and zoological environments and ethnic groups and human races. In addition, the accumulation of time and historical records, each ethnic group cultivates unique identity and culture. This study inferred the managing concepts and behavior patterns of Hakka and the land, speculated the finance managing concepts and implication of Hakka people, and verified the difference between commonly recognized Hakka characteristics to the public and that in Hakka people, by comparing the individual, co-ownership, fete consortium, fete consortium, temple associated, and buying and selling land transference data recorded in the governmental land standing books, land registers and rosters of co-owners of the Hakka people inhabited in Jundwei Chutien to that of Minan people lived in the adjacent village. Key words: land standing books, fete consortium, temple associated, finance managing concepts, Hakka characteristics
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Wu, Anying, and 吳安英. "頂客族為什麼不生？家庭承諾、自我觀與生育意向之關係." Thesis, 2012. http://ndltd.ncl.edu.tw/handle/39347101934833038664.
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碩士輔仁大學
兒童與家庭學系碩士班
100
The purposes of the study were to explore the life style of DINKS and the relationships among their family commitment, the self views, and fertility intention. The participants were married and childless persons who were 20 to 49 years of age, whose spouse were 20 to 49 years of age. Total valid samples obtained were 22 males, and 151 females. Due to the insufficient male samples, the analysis emphasizes on female samples. The main findings of the study were: 1.There were no differences in DINKs’ life styles between those who had fertility intention and those who did not. However, DINK couples who held stronger intention of having children tended to live with the husbands’ parents, compared to those who have lower intention of having children. 2.In this sample, DINKs showed an overall moderate-to-high level of family commitment, especially higher self-sacrifice and commitment to the family. However, the attitudes towards the necessity of having children is at the moderate-to-low level. 3.In general, DINKs perceived themselves as independent and interdependent. 4.The results showed that female DINKs who had a higher level of family commitment tended to have intention of giving birth to children. When controlling for various variables, family commitment, especially self-sacrifice and family involvement, have no significant influences in the fertility intention. The necessity of having children was the only factor which had significant effect on fertility intentions. 5.Neither the concepts of independent self nor the interdependent self had significant impacts on fertility intention. However, When controlling for various variables, the higher extent the participants agreed to the concept of interdependent self, it was more likely they do not want to have children. The findings aboveshowed that DINKs were committed to their family, even though they don’t think they need to have children . The results that the level of independent-self was not related to their fertility intentionsimplies that it is indeed a bias and a stereotype the public hold against DINKs that they are selfish and only think for themselves.
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Jheng, Yu-Shan, and 鄭育姍. "懷舊民宿顧客消費行為之探討-以計劃行為理論的觀點." Thesis, 2018. http://ndltd.ncl.edu.tw/handle/6tanb7.
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潘映寒. "「客觀但不中立」？主流媒體與另類媒體報導「七天假」的差異." Thesis, 2019. http://ndltd.ncl.edu.tw/handle/3bhq8p.
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王光弘. "垂直經驗正交函數在三維最佳內插客觀分析上的應用." Thesis, 1997. http://ndltd.ncl.edu.tw/handle/28286003382566223866.
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高維聰. "彰化地區五顯大帝信仰研究─以詔安福佬客為觀察線索." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/93486352985512281192.
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盧郁伶. "東北角暨宜蘭海岸國家風景區管理處執行觀光客倍增計畫之研究：政策行銷的觀點." Thesis, 2008. http://ndltd.ncl.edu.tw/handle/11257753822223984143.
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