Relevant bibliographies by topics / 廣告決策

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  1. Dissertations / Theses

Academic literature on the topic '廣告決策'

Author: Grafiati
Published: 4 June 2021
Last updated: 3 February 2022

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Dissertations / Theses on the topic "廣告決策"

1

ZHENG, ZHEN-MING, та 鄭振明. "廣告的決策支援系統". Thesis, 1991. http://ndltd.ncl.edu.tw/handle/82375765502876249352.

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邱琪瑄. "廣告主選擇網路廣告決策分析之研究". Thesis, 2000. http://ndltd.ncl.edu.tw/handle/55303280599902504309.

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碩士<br>銘傳大學<br>傳播管理研究所<br>88<br>How to select web advertising media is a very complex process ,It is a multi-criteria decision making problem in ill-structured situations.We must make a careful analysis among criteria,alternatives,weight,and decision makers before making a web advertising decision.Using the conventional crisp decision method,we always have to find precise data.But under many conditions,we cannot get precise data because the data are from the experience and the judgment of decision makers.The assessments of alternatives versus various criteria and the importance weight of criter
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3

You, Wen Feng, та 游文鳳. "爭議性分類廣告在報社中角色與決策過程". Thesis, 1996. http://ndltd.ncl.edu.tw/handle/78210289691134298102.

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Ou, Juen-Yi, та 歐俊毅. "廣告投入邊際報酬遞減現象與最佳廣告投入決策-透明漆效應之研究". Thesis, 1999. http://ndltd.ncl.edu.tw/handle/63407942045482529073.

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Lin, Ping-I., та 林秉毅. "聯合分析法在平面廣告文案屬性水準決策上之應用--以汽車廣告為例". Thesis, 2004. http://ndltd.ncl.edu.tw/handle/67130011830068071116.

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陳遍綠. "捷運報廣告購買決策因素之研究 -以鮮週報為例". Thesis, 2016. http://ndltd.ncl.edu.tw/handle/31811254173597676580.

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碩士<br>國立高雄師範大學<br>人力與知識管理研究所<br>104<br>According to the survey result of the world association of newspapers. There are over seventy million readers of free newspaper in 56 countries all over the world. Most of the reader’s age is during 18-34, higher education level, fashion, love to use technology tools and have highly consuming ability. Free newspaper attracts consumer’s attention and budget in digital era. Free newspaper restarts the opportunity of newspaper. Many consumers would like to purchase the advertisement on free newspaper than traditional newspaper. This study adopts Fresh Kaohsi
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7

LIN, YU-ZHENG, та 林育正. "品牌塾悉度與購買決策涉入對廣告溝通效果之影響". Thesis, 1991. http://ndltd.ncl.edu.tw/handle/03107909908484928337.

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8

Huang, Chun-Hua, та 黃俊華. "決策樹應用於台灣主流社群平台之求職者廣告偏好探勘". Thesis, 2019. http://ndltd.ncl.edu.tw/handle/r5e99q.

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碩士<br>國立政治大學<br>企業管理研究所(MBA學位學程)<br>107<br>In this era of social media, Taiwanese people are becoming more and more attached to the social platform, and the social media penetration rate in Taiwan is 89%. It is ranked sixth in the world, and social media has gradually become the mainstream advertising media as well as the channel that many enterprises make recruitment through it. This research is conducted through an online questionnaire, discussing the advertisement preference of users of four main social media platforms in Taiwan, including Facebook, Instagram, Ptt, and YouTube, and the vari
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9

Leong, Ya-fei, та 梁雅斐. "探討消費者在行動廣告決策過程之影響因素-以LINE官方帳號為例". Thesis, 2016. http://ndltd.ncl.edu.tw/handle/bm87v4.

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碩士<br>國立高雄第一科技大學<br>行銷與流通管理研究所<br>104<br>With the rapid growth of the Internet and widespread popularity of the smartphone, mobile advertisement has become enterprises’ focal point in terms of marketing. Mobile ad changed the consumer buying behavior dramatically and ways to receive product information differently. It also affects enterprises’ strategy in choosing what media to carry out their commercials. This study mainly focuses on LINE official account. It refer to the decision-making process model from Pescher et al. (2014), and the Fuzzy linguistic preference relations as the model metho
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10

楊橋霖. "於學習效果下求解價格、品質與廣告最佳決策之研究－以聲寶股份有限公司為例". Thesis, 2001. http://ndltd.ncl.edu.tw/handle/60657749974994704420.

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