Academic literature on the topic '效果研究'
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Journal articles on the topic "效果研究"
韦, 小娟. "舒适护理干预实施在鼻窦炎护理中的临床疗效分析." 亚洲临床医学杂志 2, no. 5 (March 5, 2020): 69. http://dx.doi.org/10.26549/yzlcyxzz.v2i5.2774.
Full text唐, 妍. "优质护理干预在高血压性鼻出血患者护理中效果观察." 亚洲临床医学杂志 2, no. 5 (March 5, 2020): 51. http://dx.doi.org/10.26549/yzlcyxzz.v2i5.2754.
Full text孙, 艺桐. "探讨对冠心病心肌缺血患者使用替格瑞洛与氯吡格雷治疗的效果." 亚洲临床医学杂志 4, no. 1 (February 23, 2021): 4. http://dx.doi.org/10.26549/yzlcyxzz.v4i1.6438.
Full text刘, 昊. "航海高职院贫困生资助政策实施效果研究综述." 财经与管理 4, no. 12 (January 11, 2021): 71. http://dx.doi.org/10.26549/cjygl.v4i12.6332.
Full text张, 建磊. "血液净化对急性肾功能衰竭的治疗效果及安全性分析." 亚洲临床医学杂志 3, no. 6 (November 25, 2020): 138. http://dx.doi.org/10.26549/yzlcyxzz.v3i6.5842.
Full text郭, 记. "“1 3 4”有效教学模式应用实践探究." 国际教育论坛 2, no. 7 (November 19, 2020): 37. http://dx.doi.org/10.32629/jief.v2i7.1869.
Full text王, 海临. "老年腹腔镜胆囊切除术中七氟烷或异丙酚复合瑞芬太尼的临床麻醉效果观察." 实用医学研究 2, no. 3 (December 1, 2020): 63–64. http://dx.doi.org/10.36012/pmr.v2i3.2298.
Full text姚, 克宇, 曼. 高, 扬. 刘, 凡红 孟, and 元元 童. "我国医学科学评价领域研究结构现状分析———基于近十年医学评价研究论文的计量学分析." 实用医学研究 2, no. 5 (October 31, 2020): 58–62. http://dx.doi.org/10.36012/pmr.v2i5.2760.
Full text杨, 艳琼, 新海 李, and 清巽 杨. "甲状腺良性结节手术治疗临床效果观察." 实用医学研究 2, no. 5 (October 31, 2020): 29–30. http://dx.doi.org/10.36012/pmr.v2i5.2750.
Full text沈, 红伟. "多索茶碱联合布地奈德治疗支气管哮喘的临床研究." 亚洲临床医学杂志 3, no. 5 (October 21, 2020): 77. http://dx.doi.org/10.26549/yzlcyxzz.v3i5.5267.
Full textDissertations / Theses on the topic "效果研究"
Chen, Yuan Shan, and 陳嫄姍. "第三者效果研究:以色情影片效果為例." Thesis, 1996. http://ndltd.ncl.edu.tw/handle/99566140747692037951.
Full textWu, Chia-Ju, and 吳佳儒. "廣告效果的實證研究." Thesis, 2005. http://ndltd.ncl.edu.tw/handle/30587693640351188701.
Full text林育則. "廣告效果測試之研究." Thesis, 2001. http://ndltd.ncl.edu.tw/handle/60445535940036221494.
Full text國立政治大學
企業管理學系
89
It’s usually used to measure advertising effect by increasing sales in business, but it has a lot of factors to influence increasing sales. Advertising is one of them. Therefore, it is not reasonable. However, we should know how to measure advertising effect. If we can measure advertising effect much better, we will understand thinking of consumers and hit the target market. There are three purposes in this research. First, it will research how to measure advertising effect and compare to this framework. Second, it will research advertising stage effect. Final, it will research advertising effect in different advertising strategies. This research uses qualitive analysis and deductive method. These cases are “77chocolate”, ”upstare pie”, ”beautiful star liner”, ”fuji film”. Using consumer’s characterlistics and product characterlistics to sort out. They are “high involvement/target consumers focus”, ”high involvement/target consumers disperse”, ”low involvement/target consumers focus”, and ”low involvement/target consumers disperse”. This research provides a complete framework to compare advertising effect. It concludes “creating test”, ”script test”, ”pre-broadcast test”, ”post-broadcast test”, “tracking test”, and “sales test”. It must be tested in every step. Companies can test his advertisement by this framework. On the other hand, it provides a base on making strategies. This research finds that target consumers have more high focus and involvement, then making clearer advertising goals. Target consumers more high focus, then having more attitude index. Well-known brands makes consumers to make choice to buy products of low involvement. Products of low involvement have higher TV reaching rate then products of high involvement. Disperse advertising goals will make advertising appeal indeterminately.
Wu, Han Ming, and 吳漢銘. "亞太股市之換月效果、一月效果、週末效果及相關性研究." Thesis, 1994. http://ndltd.ncl.edu.tw/handle/07470155209816128659.
Full text張德存. "流動性效果--台灣實證研究." Thesis, 2002. http://ndltd.ncl.edu.tw/handle/87633552589815704362.
Full textTsai, Meng-Chuan, and 蔡孟娟. "誘陷行為之法律效果研究." Thesis, 2005. http://ndltd.ncl.edu.tw/handle/85349668606114623625.
Full textLin, Yue Mei, and 林悅玫. "名人訴求廣告之效果研究." Thesis, 1996. http://ndltd.ncl.edu.tw/handle/53143196947997097216.
Full textJin, Pei De, and 靳培德. "廣告議題設定之效果研究." Thesis, 1996. http://ndltd.ncl.edu.tw/handle/45036547886291921316.
Full textBooks on the topic "效果研究"
客运站设施设备设计概述. Frontier Scientific Publishing Pte. Ltd., 2020. http://dx.doi.org/10.32629/9789811445798.
Full text实用临床检验医学手册. Frontier Scientific Publishing Pte. Ltd., 2020. http://dx.doi.org/10.32629/9789811441219.
Full textBook chapters on the topic "效果研究"
"让南南合作对非洲发挥效用:主要研究结果和政策建议." In 2010年非洲经济发展报告, 101–10. UN, 2010. http://dx.doi.org/10.18356/41ba3afc-zh.
Full textReports on the topic "效果研究"
鄧, 芝珊, 惟君 鄧, 詩琳 陳, 寶琪 林, and 琦婷 袁. 為香港金融服務業的女同志和雙性戀女性僱員創造共融職場. 香港嶺南大學-文化研究及發展中心, April 2021. http://dx.doi.org/10.14793/ccrd2021002.
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