Dissertations / Theses on the topic '效果研究'
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Chen, Yuan Shan, and 陳嫄姍. "第三者效果研究:以色情影片效果為例." Thesis, 1996. http://ndltd.ncl.edu.tw/handle/99566140747692037951.
Full textWu, Chia-Ju, and 吳佳儒. "廣告效果的實證研究." Thesis, 2005. http://ndltd.ncl.edu.tw/handle/30587693640351188701.
Full text林育則. "廣告效果測試之研究." Thesis, 2001. http://ndltd.ncl.edu.tw/handle/60445535940036221494.
Full text國立政治大學
企業管理學系
89
It’s usually used to measure advertising effect by increasing sales in business, but it has a lot of factors to influence increasing sales. Advertising is one of them. Therefore, it is not reasonable. However, we should know how to measure advertising effect. If we can measure advertising effect much better, we will understand thinking of consumers and hit the target market. There are three purposes in this research. First, it will research how to measure advertising effect and compare to this framework. Second, it will research advertising stage effect. Final, it will research advertising effect in different advertising strategies. This research uses qualitive analysis and deductive method. These cases are “77chocolate”, ”upstare pie”, ”beautiful star liner”, ”fuji film”. Using consumer’s characterlistics and product characterlistics to sort out. They are “high involvement/target consumers focus”, ”high involvement/target consumers disperse”, ”low involvement/target consumers focus”, and ”low involvement/target consumers disperse”. This research provides a complete framework to compare advertising effect. It concludes “creating test”, ”script test”, ”pre-broadcast test”, ”post-broadcast test”, “tracking test”, and “sales test”. It must be tested in every step. Companies can test his advertisement by this framework. On the other hand, it provides a base on making strategies. This research finds that target consumers have more high focus and involvement, then making clearer advertising goals. Target consumers more high focus, then having more attitude index. Well-known brands makes consumers to make choice to buy products of low involvement. Products of low involvement have higher TV reaching rate then products of high involvement. Disperse advertising goals will make advertising appeal indeterminately.
Wu, Han Ming, and 吳漢銘. "亞太股市之換月效果、一月效果、週末效果及相關性研究." Thesis, 1994. http://ndltd.ncl.edu.tw/handle/07470155209816128659.
Full text張德存. "流動性效果--台灣實證研究." Thesis, 2002. http://ndltd.ncl.edu.tw/handle/87633552589815704362.
Full textTsai, Meng-Chuan, and 蔡孟娟. "誘陷行為之法律效果研究." Thesis, 2005. http://ndltd.ncl.edu.tw/handle/85349668606114623625.
Full textLin, Yue Mei, and 林悅玫. "名人訴求廣告之效果研究." Thesis, 1996. http://ndltd.ncl.edu.tw/handle/53143196947997097216.
Full textJin, Pei De, and 靳培德. "廣告議題設定之效果研究." Thesis, 1996. http://ndltd.ncl.edu.tw/handle/45036547886291921316.
Full text陳怡君. "台灣製造業研發外溢效果之研究." Thesis, 2008. http://ndltd.ncl.edu.tw/handle/99991537484611513491.
Full textHUANG, YA-LING, and 黃雅玲. "現實治療訓練方案之訓練效果及其輔導效果研究." Thesis, 1992. http://ndltd.ncl.edu.tw/handle/91424681085969702870.
Full textLin, Chienhsiu, and 林建秀. "公司規模效果之涉險值研究." Thesis, 2000. http://ndltd.ncl.edu.tw/handle/26320915405187243702.
Full text陳良安. "資訊式廣告之溝通效果研究." Thesis, 1997. http://ndltd.ncl.edu.tw/handle/05763168962640970529.
Full text江天授. "薄板離岸堤擋波效果之研究." Thesis, 2000. http://ndltd.ncl.edu.tw/handle/32538767735985316782.
Full text陳盈汝. "強迫性網路廣告的效果研究." Thesis, 2000. http://ndltd.ncl.edu.tw/handle/35088578695269294841.
Full textYing, Shu Hui, and 徐惠英. "聚醯亞胺的接著效果之研究." Thesis, 1993. http://ndltd.ncl.edu.tw/handle/10232853221542488255.
Full textLIAN, NAI-HUA, and 練乃華. "推薦式廣告之溝通效果研究." Thesis, 1990. http://ndltd.ncl.edu.tw/handle/77685066807475816510.
Full textYU, MING-HUA, and 于明華. "衝擊載重下避震效果之研究." Thesis, 1989. http://ndltd.ncl.edu.tw/handle/12889194025926996726.
Full text陳治翰. "稀釋效果之研究－以查核人員為研究對象." Thesis, 2003. http://ndltd.ncl.edu.tw/handle/69836602176456818788.
Full text國立臺灣大學
會計學研究所
91
Prior auditing research in dilution effect provides mixed results. The inconsistent results may have been caused by the manner in which non-diagnostic information is designed. In addition, previous studies focus on dilution effect in auditing contexts without considering whether auditors are subject to this bias in other decision contexts. This thesis extends prior research in refining the design of non-diagnostic information by referring to the psychology literature and in examining whether auditors commit dilution effect bias in auditing as well as generic contexts. Adopting a 2 (auditing v. generic task) x 2 (diagnostic information only vs. diagnostic and non-diagnostic information) x 2 (auditing/generic vs. generic/auditing) factorial design in which the first variable is manipulated within subjects and the latter two variables between subjects, this experimental study recruits 45 experienced auditors as subjects to examine the above issues. The main findings are as follows. First, non-diagnostic information has an effect in diluting judgments. Second, experienced auditors are not subject to dilution effect when they perform audit judgments (going concern evaluation) even when the non-diagnostic information has been designed so that it has great potential for this effect. Third, experienced auditors are subject to dilution effect when they perform judgments about sexual harassment, a generic task. The above findings suggest the interactive effect of auditor expertise and decision contexts. Limitations and implications of this study are offered.
許書嘉. "產品市場競爭與研究發展外溢效果對研究發展績效影響之研究." Thesis, 2002. http://ndltd.ncl.edu.tw/handle/42781830887394749902.
Full textSHENG, WU HENG, and 吳漢陞. "台灣轉上市公司流動性之研究─訊息效果與處分效果." Thesis, 2006. http://ndltd.ncl.edu.tw/handle/09429101964138984234.
Full textLu, Shiuh-Fen, and 陸旭芬. "科技製造業公共關係探討：媒體效果、關係效果與組織績效研究." Thesis, 2005. http://ndltd.ncl.edu.tw/handle/71031699758445600314.
Full textChen, Tung-Hsin, and 陳東信. "英國PFI制度及財政效果之研究." Thesis, 2004. http://ndltd.ncl.edu.tw/handle/51967555970942111816.
Full text紀秉宗. "愛滋病個案管理計畫效果研究." Thesis, 2009. http://ndltd.ncl.edu.tw/handle/63671987616600540169.
Full text國立臺灣師範大學
健康促進與衛生教育學系在職進修碩士班
98
The purpose of this study is to explore the effects of the HIV Case Management Program. The structure of this study employs a Quasi-experimental design. The study selects 100 eligible patients infected with HIV as the intervention group and matches them with a control group with appropriate conditions to assess the differences between the two groups in terms of medical resource utilization and patients' health status. Major findings of this study： Ⅰ. One year after the conclusion of the Case Management Program, the intervention group exhibited a significant higher CD4 follow-up test frequency and CD4 increase than those of the control group, indicating positive effects of the aforementioned validity variables. II. Six months after the conclusion of the Case Management Program, there was a statistically significant reduction in reports of Syphilis within the intervention group. Whereas within the control group, no significant changes in the number of reported Syphilis were observed. This demonstrates the effectiveness that case management had on the number of reported Syphilis. III. This study did not show significant effects on the duration, frequency, and cost of hospitalization. This is likely due to the fact that the subjects of this study were within two to three years since the discovery of the infection and may still remain in the early stages of the disease. Additionally, most still were not diagnosed with AIDS and hence did not require hospitalization. Because of this, long-term study is necessary to understand the effects the Case Management Program has on hospitalization, and continued future follow-ups are recommended in order to further evaluate the program.
宗立婷. "選舉民意調查第三人效果研究." Thesis, 1998. http://ndltd.ncl.edu.tw/handle/29152028770016210377.
Full textTsang, Wu Bin, and 吳炳蒼. "菸害防制訊息之置入效果研究." Thesis, 2005. http://ndltd.ncl.edu.tw/handle/44089889700316743922.
Full textXIE, CHUN-HUI, and 謝春惠. "利率期貨避險效果之實證研究." Thesis, 1993. http://ndltd.ncl.edu.tw/handle/97405708323353040650.
Full textCAI, MING-HUI, and 蔡明輝. "台灣股市「春節效果」之實證研究." Thesis, 1991. http://ndltd.ncl.edu.tw/handle/11616342634615956217.
Full textChi, Lai Nai, and 賴乃綺. "誘因贈獎式網路廣告效果研究." Thesis, 2001. http://ndltd.ncl.edu.tw/handle/56059714278470949664.
Full textCHEN, SHUO-QIANG, and 陳碩強. "我國股市週一效果的實證研究." Thesis, 1990. http://ndltd.ncl.edu.tw/handle/07004209546033798574.
Full textHUANGM, GI-TAI, and 黃啟泰. "科技研究發展專案計畫成果績效評估之研究." Thesis, 1987. http://ndltd.ncl.edu.tw/handle/54264562667615056533.
Full text湯珮妤. "企業類型與研發支出、專利權成效之遞延效果研究." Thesis, 2000. http://ndltd.ncl.edu.tw/handle/77222616482439083577.
Full textPan, Hsi-lin, and 潘皙琳. "汽車燃油效率、反彈效果與特徵價格之研究." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/31386513423772528491.
Full text國立中央大學
產業經濟研究所
99
This paper is for the purpose of examining whether the rebound effect exists and the hedonic price in the car market in Taiwan. There are two sections in the research: the first one is about the rebound effect, the result shows that the rebound effect exists and we estimate it as 38%. Furthermore, the change of oil price is big in 2008 and there are three intervals in the survey in 2008, therefore we use the probit model to analyze the impact of the changes of fuel price to driving. The result shows that there is no difference in the used frequency condition in the first interval and the second one, no matter how high the fuel efficiency is. Drivers don’t use their cars more frequently when their car is more fuel-efficient in the third interval. The other one is about the hedonic price of cars, we use semi-log, box-cox the two ways to estimate the hedonic prices to understand how much consumers put attention to the attributes.
ZHANG, JIN-SHU, and 張金淑. "合作學習方式對學習效果之研究." Thesis, 1990. http://ndltd.ncl.edu.tw/handle/42048664378056205685.
Full textShih-Chang, Lu, and 呂世昌. "單一選區兩票制政治效果之研究." Thesis, 2002. http://ndltd.ncl.edu.tw/handle/47380753423342882289.
Full textLIN, I.-CHUN, and 林怡君. "股票購回動機與宣告效果之研究." Thesis, 2005. http://ndltd.ncl.edu.tw/handle/68903691192370981635.
Full text國立臺灣科技大學
財務金融研究所
93
Taiwan adopted the law of treasury stock on August 2000 to stabilize the continuous slide of stock market. We study the announcements during 1999.8.9 to 2004.12.31 and try to find out not only the motives of stock repurchases but the information of the abnormal return. The result show as following: (1) The companies would intend to stock repurchase when undervaluation, the smaller firm size or the enterprise ever used the subsidiary company to repurchase the stock. (2)The stock repurchases transmit successfully the information of undervaluation to the market.(3)Abnormal return positively relates to the undervaluation, negatively relates to the abnormal return of the five days before the announcement and the inflation of the capital stock. The firm which intention of repurchase is “to conserve the credit of the firm and the rights of the shareholders” has the stronger effect of repurchasing announcement.
Liang, Chi-Chang, and 梁琦建. "強制性財務預測應計效果之研究." Thesis, 2000. http://ndltd.ncl.edu.tw/handle/04622174869677387586.
Full textGAO, MING-ZE, and 高明哲. "導電性聚乙炔的摻雜效果之研究." Thesis, 1986. http://ndltd.ncl.edu.tw/handle/28395335913869939769.
Full textYe, Su-Ling, and 葉素伶. "季盈餘宣告資訊移轉效果之研究." Thesis, 1995. http://ndltd.ncl.edu.tw/handle/71446936771254206658.
Full text余美儀. "動能效果與財務危機預測之研究." Thesis, 2009. http://ndltd.ncl.edu.tw/handle/03761942542004642676.
Full text國立政治大學
財務管理研究所
97
With the Asian financial crisis breaking out in 1997, many companies began to suffer financial distress in the following year, and the situations were getting even worse during 1998 and 2005. Faced the new waves of financial tsunami across the world starting from 2007, the investor, therefore, have been adopting a wait-and-see attitudes towards the stock market, fearing of being hit by the “tank stocks”。How many financial problems hidden behind the carefully prepared financial statements? Are they unpredictable? As a matter of fact, just like the human chronic diseases which actually caused by long-term ignorance of health warning, corporate financial distress never happens suddenly. Thus a number of scholars are dedicated to study the reasons for financial problems, attempting to figure out certain indicators capable of being prior reference for investment decision-making. This paper aims to study the predictors of financial distress. Beta, firm size, book-to-market ratio and average monthly prior-year return (negative momentum effect) are to be considered respectively to determine their possibilities of being predictors. The sample companies discussed in this paper are chosen among the listed companies during 1983 and 2007 in Taiwan. They are grouped into two categories of crisis company and normal company by using the Z-score model developed by Altman. Then the sample companies are divided in terms of Beta, firm size, book-to-market ratio and average monthly prior-year return so as to trace these variables’ likelihood to predict bankruptcy. It eventually turns out that firm size and average monthly prior-year return could serve as predictors of financial distress, other than Beta and book-to-market ratio.
呂堃瑋. "品牌與代工分割之宣告效果研究." Thesis, 2009. http://ndltd.ncl.edu.tw/handle/50010128565868714513.
Full textWu, Min Jung, and 吳旻容. "台灣股市的波動外溢效果之研究." Thesis, 2008. http://ndltd.ncl.edu.tw/handle/84265760351159504643.
Full textWEI, GIN-LIAN, and 魏清蓮. "整合式親職訓練方案之效果研究." Thesis, 1987. http://ndltd.ncl.edu.tw/handle/43494261809120998016.
Full textFAN, GUANG-YI, and 范光毅. "喇叭振膜對音響效果影響之研究." Thesis, 1991. http://ndltd.ncl.edu.tw/handle/14589185776947906218.
Full text王雅菁. "高中公民科服務學習效果之研究." Thesis, 2002. http://ndltd.ncl.edu.tw/handle/07224497620877594487.
Full text陳建禎. "排球發球技術與發球效果之研究." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/43156676590598355128.
Full text國立臺灣師範大學
運動競技學系
102
The technique of volleyball serving can be seen as the start of a match. With appropriate techniques, the service is not only a preemptive strategy of attacking but also a skill to put the opposite team in difficulty. Lots of studies have shown that scoring by service only takes up 3 ~ 5% among all the other volleyball techniques. But does it mean the technique of serving become less important just because it gets the lowest scoring proportion compared with other techniques? The purpose of this study was to discuss the different effects of using different service techniques. The data was collected from the top 8 teams of the 102 National Games Men’s Volleyball Tournament, including 20 matches, 75 sets, and 3106 services. The data through Descriptive Statistics, Chi-square Test and Analysis of Variance (ANOVA) to test the relationships and differences between serving techniques and their effects. The study result showed that the service type has significant related to destroying the opposite team’s attack strategy. Moreover, this study also found that Taiwan players tend to have higher service error probability and gain few points with the jump serving. As the result it is suggested that Taiwan volleyball player should enforce the training on volleyball serve, especially the stability and strength, in order to defeat the opposite team more efficiently through volleyball serveing techniques.
王浩然. "電視犯罪新聞的第三人效果研究." Thesis, 2001. http://ndltd.ncl.edu.tw/handle/17382438804548147818.
Full textPENG, WEN-HUANG, and 彭文煌. "飛灰對林口紅土穩定效果之研究." Thesis, 1986. http://ndltd.ncl.edu.tw/handle/52620039825210734734.
Full text