Dissertations / Theses on the topic '消費結構'

碩士
國立政治大學
經濟研究所
93
The economic implications of network topologies are studied via a monopolist's model of market networks originally proposed by Phan, et al. (2003). By embedding the market into a larger collection of network topologies, in particular, a class of scale-free networks, we extend the early analysis built upon a class of ring networks. To facilitate the study of the impacts of network topologies upon market demand, various measures concerning social welfare (the consumer's surplus), the avalanche effect, and the hysteresis effect, are formally established. Comparisons based on these measures show that network topologies matter, and their implied differences will remain even when the network size becomes large.

碩士
實踐大學
企業管理學系
85
The potential of the Word Wide Web on the Internet as a commercial medium and market has been widely documented in a variety of media. However,a critical examination of its commercial development has received little attention. Therefore, in this paper we propose a structural framework for Internet consumer behavior. We ecamine the factors that have led to the development of the Web as a commercial media, evaluating the benefits it provides to both consumers and firms. 　　These research results are: 　　1.The relationship "adertising value→attitude→attention"is true. 　　2.Interactivity is the most important factor. 　　3.We must take note of the negative effect of "Quality of Information". 　　4.Entertainment is also important.

碩士
國立臺灣大學
商學研究所
88
Thesis Abstract For most commercial transactions, cash flow is always one of the key activities along with information and physical goods flows. As the volume of EC becomes larger, the role of secure and economical on-line payment on the Internet will, accordingly become more important. In this research, we focus on the design of e-payment systems acceptable by both the business organizations and consumers. We first conducted a thorough literature review and then several focus group sessions were held to identify key factors that are crucial for the design of e-payment systems. A questionnaire was designed to survey the opinions of e-commerce related companies about the current status of payment mechanisms used in Taiwan and what an ideal e-payment system should look like. Also, we use conjoint analysis to explore consumers'''' ranking of several e-payment mechanisms based on the survey results. By combining both the voices from consumers and e-business organizations, we try to come up an e-payment system acceptable by both parties. Based on our research findings, we propose the following two recommendations: 1. For the business side, we suggest e-business organizations to promote consumers'''' awareness of the security issues of e-payment mechanisms, to expedite the implementation of certificate authentication system, and to enhance consumer protection. 2. For government agents, it is vital to build up a communication channel between government and business stakeholders, so as to pass laws that will facilitate the development of e-business. For sure, there is no any payment system can dominate the others in all aspects; hence, we do expect that many e-payment systems will prevail for quite a while. As for which system will stand out as the de facto standard for the industry is a question to be answered by time. Due to Taiwan''''s special characteristics of high population density and high penetration rate of mobile phone, some innovative payment systems can be developed to fit our unique environment. In summary, we wish our research findings could provide useful insights for those who are interested in the design of e-payment systems.

碩士
國立臺灣大學
商學研究所
91
With the rise of the Internet in the recent years, consumers could search information through a new way─message board. The influence of this new information source on attitude formation may differ from traditional sources, therefore, the aim of this study is to understand how consumers process and integrate information on web message board to form product attitudes. A 2x3x2 experiment was conducted, resulted in 12 experimental groups. Message quantity (many vs. few) and message structure (pro/pro vs. pro/con vs. con/pro) served as independent variables, and consumer''s need for cognition (NFC) served as moderator. The experiment product was cellular phone. The conclusions are as follows: 1.Increasing the number of arguments on the message board enhances product attitude. 2.Consistent messages lead to better attitudes than inconsistent messages. 3.Attitudes in the con/pro condition are better than that in the pro/con condition, implicating a recency effect of pro message. 4.Under consistent message conditions (pro/pro), increasing the number of arguments enhances the attitude. 5.Under consistent message condition, the attitude of those with low NFC is stronger than that of those with high NFC. 6.When message order is pro/con, attitude of low NFC is better than that of high NFC; when the message order is con/pro, the attitude of high NFC is better than that of low NFC. 7.The attitude change of the one with low NFC is larger than that of the one with high NFC. 8.Attitude-intention relationship in the condition of many messages is stronger than that in the condition of few messages. 9.Under a large amount of messages, attitude-intention relationship of the one with high NFC is stronger than that of the one with low NFC; under few messages, the attitude-intention relationship of one with low NFC is stronger than that of the one with high NFC.

碩士
國立成功大學
國際企業研究所
88
In the past, most studies in the structure of marketing channels and customer satisfaction were discussed separately. Since these two subjects are very important to car agencies and dealers, this research attempted to integrate them through empirical study. The research framework describes the relationships among firm characteristics, marketing channel structure, channel member''s perceived service quality, customer perceived service quality, and total satisfaction. The top five brands of car locally produced and top four brands of car produced abroad were chosen as research objects. There are two data sources for hypotheses testing: (1) in-depth interviews with car agencies, and (2) two questionnaire surveys - one for all dealers in Taiwan area, another one for customers in Tainan area. Some research hypotheses are supported in this study, they are: (1) Customers and the lowest level of channel members have similar opinions about perceived service quality; (2) The more experience of car using will lead to higher customer satisfaction. In addition, the hypothesis about the larger agency scale will lead to higher customer customer satisfaction is partially supported. As to other hypotheses, such as: the negative relationships between the number of channel levels and the customer satisfaction are not supported. The reasons why they are not supported may be due to other organizational factors. Thus, there is no simple rule to increase customer satisfaction by only designing a proper structure of marketing channel. The car manufacturers and agencies also need to focus on the improvement of overall operational and management skills.

碩士
國立中興大學
資源管理研究所
83
「Global climate change」is recognized as one of the most important issues in international environmental protections and politics. And the 「greenhouse effect」lead to increased global tempratures and sea level rise, is the greatest threat to human life and nature environmental development.Recently, international society has concerned about the problem of the major greenhouse gases--CO2emissions more and more. 　　The relationship between CO2 emissions and energy consumption is very closely, especially the using of fossil fuels bears the greatest responsibility for global CO2 emissions. The purpose of this reaserch is according to the data of fTaiwan''s "Energy Balance Table ", "Input-Output structural decomposition analysis constructed by Han and Lakshmanan. Analysis the effects of the structural changes factors in the Taiwan economy on it''s energy intensity and energy consumption in during 1981-1991 period.Then discuss the effects of the structural changes factors on the future of CO2 emissions and industry structure in Taiwan, in order to find out the best strategy for industries development in future.