Academic literature on the topic '電視節目'

LANGUAGE NOTE | Document text in English; abstract also in Chinese. Gender differences in lower extremity landing mechanics and muscle activation have been identified as potential causative factors leading to the increased incidence of anterior cruciate ligament (ACL) injuries in female athletes. Valgus knee alignment places greater strain on the anterior cruciate ligament than a more neutral alignment. Biceps Femoris (BF) may provide dynamic stability to the knee joint during landing, decreasing knee valgus and preventing placing strain on the anterior cruciate ligament. The purpose of this study was to determine if frontal-plane knee angle and Biceps Femoris (BF) activation differ between the sexes at initial contact (IC) and maximal knee flexion (MKF) during a drop landing. Nine male and eight female healthy subjects volunteered to participate in this study. Frontal-plane knee angle and BF average root mean square (aRMS) amplitude were measured using BTS (Bioengineering Technology & Systems) electromyography, video acquisition system and Kistler force platform. It was found that at initial contact, women landed in valgus, and men landed in varus (P < .001). At maximal knee flexion, men reached a greater varus position than women (P < .001). Women’s BF aRMS amplitude was less than men. At initial contact, BF aRMS amplitude significantly differed between groups (P < .05). However, no significance difference between groups at maximal knee flexion (P > .05). To conclude, women tended to land in more knee valgus than men. At initial contact, women performed different and less BF muscle activation than men. The stabilization mechanism in landing knee motion between initial contact and maximal knee flexion is still unknown. 股二頭肌能通過減輕膝外翻程度來增加著地時膝關節的穩定性，從而減輕前十字韌帶受到的張力。有研究表明，不同群體之間下肢著地技術和肌肉活動情況的差異是增加女子運動員前十字韌帶受傷幾率的兩大潛在因素。當膝外翻時，十字韌帶受到比膝蓋處於中立位時更大的張力。本研究通過運用Kistler測力台，肌電圖，以及BTS視頻採集系統對17名(男=9，女=8)主修體育的本科生進行測量，目的在於討論著地瞬間膝關節的角度和股二頭肌活動是否存在性別差異，以及測定著地緩衝後的最大膝角和股二頭肌活動是否存在性別差異。結果發現，在著地瞬間，女性較男性更容易出現膝外翻現象(p<.001)。肌電圖顯示，女性股二頭肌振幅 比男性要小且男女之間存在顯著性差異(p<.05)，但當緩衝至最大膝角時，男女之間的差異並不顯著(p>.05)。著地過程中，下肢肌肉的穩定機制與膝部運動的關係有待進一步探討。

碩士
佛光大學
傳播學系
100
This study analyses the correlation between audiences’ sense of gratitude with the rating of media uses and gratification. The finding of this paper can disclose the content or text of television talk shows and the impact of audiences’ sense of gratitude. Other key concerns of this paper regard on how audiences interpret the media content and their interpretation patterns. Questionnaires and in-depth interviews are chosen as this paper’s methods. Quota sampling method is used to select the samples. Research tools include the scale of Thanksgiving GQ-6 chart"," Thanksgiving GRAT scale chart”, “media content recognition scale”, “viewing motivation scale”, “viewing pattern survey" and " personal Information Form." The software,”SPSS.19 for windows” is used to collect, process and analysis data to undergo inquiries of frequency distribution, percentile, mean, t-test, chi-square test and Pearson correlation coefficient. And the results are as follows: 1. A positive correlation between personal sense of gratitude and ratings 2. Viewing motivation, satisfaction and viewing content all show a positive correlation with each other 3. Audiences' sense of gratitude and recognizing the viewing contents demonstrates a positive correlation. 4. The possible factors that impact the audiences’ interpretation of the text could be "social position", "situational view" and "previous experience." 5. Women's sense of gratitude, viewing motives and viewing satisfaction are shown higher than men’s. 6. Sense of gratitude, viewing motives, viewing satisfaction for audiences with education level higher or equivalent to the tertiary institutions are higher than audiences with the other levels of education. 7. Professional workers tend to show an higher awareness of gratitude, viewing motives, viewing satisfaction compare with other occupations. 8. Viewers on the Northern part of Taiwan illustrate a higher sense of gratitude, viewing motives, viewing satisfaction than the viewer of other areas.

碩士
佛光大學
傳播學系
97
In today’s society, not only has JET TV program become an indispensable element of daily life, it also serves to help people establish one’s own identity and identify themselves with a community and society. This study analyzes the marketing strategies of Japan Entertainment Television Pte. Ltd. (JET TV) both as a single-channel and a multi-channel operator. In particular, it investigates whether fitting program procurement and scheduling as well as appropriate marketing strategies have positive impact on ratings. In other words, the relationship between marketing and procurement strategies and ratings is examined with a case study of JET TV to shed light on related issues arisen from the operation of a TV channel broadcasting cross-cultural programs. A television broadcasting company or a channel operator is a medium, and its operation involves marketing its programs. The study of TV programs as a discourse has been a fairly recent development. Nevertheless, increasing interest in social science studies has led to a plethora of related theories and research thus developed. Current research focus has been on the culture of TV, which involves issues related mainly to how audience of Japanese trendy dramas develop their own identity and identify themselves with the Japanese culture and with Japan. Comparatively, studies on such effect on audience of other genres of Japanese TV programs were less, and there are only few investigations on marketing of Japanese TV programs by domestic channels. Hence, it is of interest and need to explore the popularity of Japanese programs in Taiwan and examine the relationship between the marketing strategies adopted by local TV channels and the desire of target audience. With such objectives, this research probes mainly into the following two issues: (1) market segmentation and formulation of strategies for program procurement, scheduling and marketing by JET TV both as a single- and a multi-channel operator, and (2) the impact of marketing strategies on desire of target viewers and the influence of viewers’ feedback on marketing strategy formulation. In this study, analyses are made on previews, program schedules, operation plans, information available from the website, and ratings of JET TV. In addition, in-depth interviews are conducted with its employees. Examining the ratings can reveal whether the program procurement and marketing strategies adopted by JET TV can achieve the expected results. Finally, according to the findings, recommendations for future formulation of marketing strategies to attract target audience are made for reference by channel operators to meet challenges brought by the advent of digital television.