Dissertations / Theses on the topic '電視節目'
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CHEN, SHU-GUANG, and 陳叔光. "電視節目收視行為之研究." Thesis, 1988. http://ndltd.ncl.edu.tw/handle/60917637644031791387.
Full textDing, Bao Shan, and 丁寶山. "電視節目與廣告的商品意義聯結:三臺電視節目流程分析." Thesis, 1994. http://ndltd.ncl.edu.tw/handle/32981532295282974538.
Full textChuan, Lai Ying, and 賴盈全. "電視投顧節目的觀眾收視行為研究." Thesis, 2009. http://ndltd.ncl.edu.tw/handle/71865089864654631801.
Full textSU, HENG, and 蘇蘅. "我國電視節目文化意涵的研究:以方言節目為例." Thesis, 1992. http://ndltd.ncl.edu.tw/handle/59504496114669461962.
Full textLU, XUE-ZHENG, and 呂學正. "電視節目製作的組織研究:以綜藝節目「週末派」為例." Thesis, 1986. http://ndltd.ncl.edu.tw/handle/35992974597382783463.
Full text陳淑渟. "感恩意識對電視節目收視動機與滿足研究-以<點燈>節目為例." Thesis, 2012. http://ndltd.ncl.edu.tw/handle/78216183771810776536.
Full text佛光大學
傳播學系
100
This study analyses the correlation between audiences’ sense of gratitude with the rating of media uses and gratification. The finding of this paper can disclose the content or text of television talk shows and the impact of audiences’ sense of gratitude. Other key concerns of this paper regard on how audiences interpret the media content and their interpretation patterns. Questionnaires and in-depth interviews are chosen as this paper’s methods. Quota sampling method is used to select the samples. Research tools include the scale of Thanksgiving GQ-6 chart"," Thanksgiving GRAT scale chart”, “media content recognition scale”, “viewing motivation scale”, “viewing pattern survey" and " personal Information Form." The software,”SPSS.19 for windows” is used to collect, process and analysis data to undergo inquiries of frequency distribution, percentile, mean, t-test, chi-square test and Pearson correlation coefficient. And the results are as follows: 1. A positive correlation between personal sense of gratitude and ratings 2. Viewing motivation, satisfaction and viewing content all show a positive correlation with each other 3. Audiences' sense of gratitude and recognizing the viewing contents demonstrates a positive correlation. 4. The possible factors that impact the audiences’ interpretation of the text could be "social position", "situational view" and "previous experience." 5. Women's sense of gratitude, viewing motives and viewing satisfaction are shown higher than men’s. 6. Sense of gratitude, viewing motives, viewing satisfaction for audiences with education level higher or equivalent to the tertiary institutions are higher than audiences with the other levels of education. 7. Professional workers tend to show an higher awareness of gratitude, viewing motives, viewing satisfaction compare with other occupations. 8. Viewers on the Northern part of Taiwan illustrate a higher sense of gratitude, viewing motives, viewing satisfaction than the viewer of other areas.
Wang, Li, and 汪俐. "電視戲劇節目行銷策略指標建構." Thesis, 2007. http://ndltd.ncl.edu.tw/handle/59928843550506353483.
Full text李俊彰. "JET日本電視台節目行銷策略(2004~2009)." Thesis, 2009. http://ndltd.ncl.edu.tw/handle/60458101806707652716.
Full text佛光大學
傳播學系
97
In today’s society, not only has JET TV program become an indispensable element of daily life, it also serves to help people establish one’s own identity and identify themselves with a community and society. This study analyzes the marketing strategies of Japan Entertainment Television Pte. Ltd. (JET TV) both as a single-channel and a multi-channel operator. In particular, it investigates whether fitting program procurement and scheduling as well as appropriate marketing strategies have positive impact on ratings. In other words, the relationship between marketing and procurement strategies and ratings is examined with a case study of JET TV to shed light on related issues arisen from the operation of a TV channel broadcasting cross-cultural programs. A television broadcasting company or a channel operator is a medium, and its operation involves marketing its programs. The study of TV programs as a discourse has been a fairly recent development. Nevertheless, increasing interest in social science studies has led to a plethora of related theories and research thus developed. Current research focus has been on the culture of TV, which involves issues related mainly to how audience of Japanese trendy dramas develop their own identity and identify themselves with the Japanese culture and with Japan. Comparatively, studies on such effect on audience of other genres of Japanese TV programs were less, and there are only few investigations on marketing of Japanese TV programs by domestic channels. Hence, it is of interest and need to explore the popularity of Japanese programs in Taiwan and examine the relationship between the marketing strategies adopted by local TV channels and the desire of target audience. With such objectives, this research probes mainly into the following two issues: (1) market segmentation and formulation of strategies for program procurement, scheduling and marketing by JET TV both as a single- and a multi-channel operator, and (2) the impact of marketing strategies on desire of target viewers and the influence of viewers’ feedback on marketing strategy formulation. In this study, analyses are made on previews, program schedules, operation plans, information available from the website, and ratings of JET TV. In addition, in-depth interviews are conducted with its employees. Examining the ratings can reveal whether the program procurement and marketing strategies adopted by JET TV can achieve the expected results. Finally, according to the findings, recommendations for future formulation of marketing strategies to attract target audience are made for reference by channel operators to meet challenges brought by the advent of digital television.
Li, Jian Lin, and 李建霖. "臺北市青少年收視「有線電視」節目動機之研究." Thesis, 1996. http://ndltd.ncl.edu.tw/handle/88299630738869369057.
Full text胡堯庭. "有線電視綜合性頻道對無線電視在節目策略上之研究." Thesis, 1997. http://ndltd.ncl.edu.tw/handle/41266346369456078154.
Full textLee, Min-Kai, and 李珉愷. "台灣電視新聞性節目多元化之研究－以談話性新聞節目為例." Thesis, 2003. http://ndltd.ncl.edu.tw/handle/29627629955202567926.
Full texthsueh, Yun-Feng, and 薛雲峰. "電視傳播與族群語言的傳承_以公共電視的客家節目為例." Thesis, 2000. http://ndltd.ncl.edu.tw/handle/66659032952339546667.
Full textXIE, XU-ZHOU, and 謝旭洲. "電視福音節目的傳播效果研究：以基督教福音節目「７００俱樂部」為例." Thesis, 1988. http://ndltd.ncl.edu.tw/handle/83398941663643093004.
Full textJiang, Li Wen, and 姜立文. "電視節目產製過程分析:以「百戰百勝」為例." Thesis, 1996. http://ndltd.ncl.edu.tw/handle/56959853014535892336.
Full text李敏慈. "有線電視公益頻道教育節目製播之研究." Thesis, 1998. http://ndltd.ncl.edu.tw/handle/31496571901945893163.
Full textShih-Wei, Kao, and 高世威. "電視戲劇節目製播流程之品質管制探討." Thesis, 2000. http://ndltd.ncl.edu.tw/handle/67535106401477178272.
Full textCAI, SHU-FEN, and 蔡淑芬. "電視新聞性節目觀賞者生活型態之研究." Thesis, 1989. http://ndltd.ncl.edu.tw/handle/45514007583307830396.
Full text黃治蘋. "有線/衛星電視頻道節目廣告化規制之研究." Thesis, 2009. http://ndltd.ncl.edu.tw/handle/86815255262850487294.
Full textLin, April, and 林悅倫. "臺灣公共電視台文化性節目規劃策略分析." Thesis, 2001. http://ndltd.ncl.edu.tw/handle/50561102765288612994.
Full textLee, Yu-Hui, and 李昱慧. "臺灣電視節目訪談中漢語是非問句的研究." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/39nvxd.
Full text國立清華大學
語言學研究所
98
本論文主要分析漢語會話中問話的兩個部份為研究對象: 功能性是非問句以及其答句類型。功能性是非問句可分為引導"是"或"否"的非中性是非問句以及無特殊引導效果的中性是非問句。本論文以Tsui(2000)對問句的功能分類為基礎，我們發現漢語是非問句中包含了Tsui(2000)提出的四種類型(資訊引導、確認引導、同意語引導以及許可引導的是非問句)。我們亦發現是非問句的功能與具限制隨後答句環境功能的問句極性(Polarity of questions)高度相關。 在答句類型方面，與問句形式相符的答句(type-conforming responses)，也就是包含"是"或"否"的答句，較符合是非問句的對答句的偏好。而不包含"是"或"否"等等回答小詞的答句則屬於與問句形式不相符的答句(nonconforming responses)，為較不符合是非問句的偏好的回答 (Raymond 2003)。本論文認為與問句形式相符的答句(type-conforming responses)可再細分為兩種:極性答詞和(不)同意詞，並提供了許多例子佐證。極性答詞(例如是、會、有、可以、不是、不會、沒有、不可以)和同意詞(例如對、沒錯)可被認為屬於與問句形式相符的答句，其在形式上和功能上皆符合是非問句對答句的限制。然而，否定詞(constituent negators)"不是"和"沒有"屬於不同意詞，其功用不符合是非問句對答句的限制。我們也說明了不同意詞只能被用來回答非中性是非問句以及用來表達說者同意或不同意是非問句中隱含的假設/預設回答。而極性答詞則可用來回答中性是非問句(也就是帶有假設的問句)，也可用來回答非中性是非問句(也就是不含假設的問句)以及表示回答者是否同意問句中的假設。我們的研究顯示漢語是非問句的答句不但回應問句中的問題點，亦對問題中的假設的正確性和假設回答做回應。 在訪談中，當受訪者不願意對問題中的議題表示肯定或否定時，他們則會轉而使用回答規避的策略，其包括(1)拒絕回答，(2)自動轉移問題，(3)問題修改，(4)質疑問題的正確性和(5)暗示性同意。由於這些回答規避策略不包含任何是非問句的答詞也不提供對問題點的(不)肯定/(不)同意，這些策略皆不符合是非問句對答句的限制。除了第五項暗示性同意之外，其他規避策略的產生顯示其是非問句無法引導出訪問者所要求的回答。不同意詞和回答規避策略的出現通常表示先前的是非問句的設計或其包含的話題不適當。在本論文的最後，為了呈現是非問句的極性和答句類型的關係，我們提出了是非問句的回應流程的初步模式。 關鍵詞: 是非問句、是非答詞、回答、同意詞、不同意詞、規避回答、電視訪談、功能性問句、會話分析
劉又嘉. "幼兒觀看電視節目與語言發展之相關研究." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/49105192754158684394.
Full text宇若霏. "政府宣導置入電視新聞節目之表現方式分析." Thesis, 2004. http://ndltd.ncl.edu.tw/handle/39948885757821378226.
Full textZHANG, TING-YUAN, and 張婷媛. "臺灣農民收看農業電視節目之相關因素探討." Thesis, 1991. http://ndltd.ncl.edu.tw/handle/67193118991387569025.
Full text許敬柔. "電視購物節目說服策略之研究-以3C產品為例." Thesis, 2006. http://ndltd.ncl.edu.tw/handle/86010023369836733382.
Full textLi, Ya-Hui, and 李雅惠. "手機電視閱聽人收視動機與收視情境對節目選擇之關聯性研究." Thesis, 2008. http://ndltd.ncl.edu.tw/handle/759nhj.
Full text國立中山大學
傳播管理研究所
96
The handset is in the modern life individual important along with tool, Analogies is fifth media after by newspaper, broadcast, television, and network, also becomes the individual’s continues screen outside the television and computer. According to the market research of investigation forecast, to 2010 year''s end, the whole world will have 1.2 hundred million above handsets users receive mobile TV service which clearly approve the great future development of " the mobile TV ". However, the population of mobile TV users in Taiwan have not increased as the calculation because of the costly charge . Thus it is important for the mobile TV industry to seriously consider the issue. This paper focus on the mobile TV users . Base on the theory of“Uses and Gratification” , I want to understand what are the motives of the audience of mobile TV and how the motives of mobile TV audience affect their watching behavior .The mobile TV service does not like the traditional television application, so I consider that situation factors may affect the relation of motives and watching behavior. This research adopts questionnaire survey method to collect sample information and the research targets are users of mobile TV . The study finds that the main motives of mobile TV viewers are 「information searching 」and「entertainment or pastime」.The result of viewing motivations have significant differences between their viewing behaviors, and parts of situation factors have significant differences between the motivations and viewing behaviors。
江智群. "電視節目《WTO姐妹會》中性別與族群的交織及再現." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/73213581646221768931.
Full text國立高雄師範大學
性別教育研究所
103
Abstract Based on theory of representation and the concept of intersectionality, this study explores how different ideologies of gender and ethnicities are interwoven in ‘WTO Sister Show’, a talk show with migrants in Taiwan. By doing so, this study aims to have dialogue with feminist post-colonial theory and broaden the perspectives in gender studies in Taiwan. This study finds firstly, biological determinism in the program results in fixation of gender differences and in strengthening prejudice toward women. When talking about division of domestic labor, the individualized assumptions enable reproduction of inequalities in family. Moreover, gender equality is represented in the program as a reverse world that women dominate men. Secondly, racism based on skin color and cultural racism is found in the program. Racism is under the mask of jokes so that it is difficult for the migrants in the program to fight against it. Thirdly, this study also finds that this program reinforces the construction of the ‘Eastern patriarchal societies’ and ‘Western liberal societies’. However, in different narrative contexts, the meanings of such a binary opposition shift -- that is, when intersected with gender ideologies, ‘Eastern patriarchal societies’ become something desired by Western man while ‘Western liberal societies’ is criticized as ‘Western woman become selfish because too liberal’. In addition, there are on-going processes of boundary making and othering in the program. Keywords: representation, intersectionality, othering, post-colonial feminism, gender ideology, cultural racism
Liu, Jing-Jing, and 劉菁菁. "電視戲劇節目描述的人際衝突及其疏解之研究." Thesis, 1987. http://ndltd.ncl.edu.tw/handle/10494562169275339437.
Full textLiu, Ming-Fang, and 劉明芳. "我國有線電視產業節目訊號播送之法律問題研究." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/01090560804569995956.
Full text國立中正大學
財經法律學研究所
103
This study is attempted to research on related legal issues of broadcasting the program signals for the cable TV industry. Currently, it encountered great competition in digital convergence and various emerging video media, thus whether the explanation of traditional copyright shall be adjusted along such phenomenon is the focus of this study. Digital Convergence is communication platforms among televisions, telecommunications, networks, and mobile services, at provides comprehensive services by integrating and applying technology and equipment. In addition, the emerging media, OTT industry, is an open network platform transmitting video and audio content to users’ terminal device for further viewing; as a result, it causes a great impact on the cable TV industry. The Intellectual Property Office (TIPO) had promulgated an official letter to divide the process into original broadcast and rebroadcast for transmitting signals to viewers’ home by Cable TV system operations (SOs). This study advocates the undertaking of criminal responsibilities that shall be discussed by means of intentional offense subjectively. SOs only provide broadcasting platforms and cannot preview or change the broadcasting content of TV channels and programs, thus it is appropriate that content providers who are responsible to produce program content shall bear those criminal responsibilities. At the same time, the transmitting process of cable TV signals shall not be separated severed as to its form, instead, shall be regarded as a complete one-phase public broadcasting action. Public broadcast and public transmission in the cable TV industry have also encountered certain issues in products transformation and channel licensing. In recent years, the Compensation for Fair Use of Music Works promulgated by Copyright Collective Management Organizations (CMOs) has caused many SOs to apply deliberations to TIPO, and file appeal and administrative litigation for those administrative dispositions made by TIPO. Due to the difficulties in defining and limiting public broadcast and public transmission actions, disputes about channel licensing between the cable TV and IPTV platforms prolong, thus it is worthy of further observation on whether those difficulties can be overcame from the Copyright Act or not. Under our Cable Radio and Television Act, the must-carry system does not amount to copyright infringement, and SOs don’t need to pay any royalty to copyright owners. However, these can be existed only if there is stronger purpose of public welfare; in other words, equality of public interests and private interests shall be taken into consideration. Thus, the author suggests that we shall either cancel must-carry system, or, maintain the status quo on certain channels, and not all channel signals of radio TV stations ever.
Lin, Yung-Chih, and 林永智. "電視收視調查於節目規劃運用之研究-以系統回饋與前饋為焦點." Thesis, 2009. http://ndltd.ncl.edu.tw/handle/84354961023990573411.
Full text翁柏齡. "電視節目製作之品質管理研究─以軍事新聞專題為例." Thesis, 2001. http://ndltd.ncl.edu.tw/handle/57675136515638335734.
Full textHuang, Hsiou Ling, and 黃秀玲. "全球化脈絡下的本土電視：台灣本土文化類型電視節目的產製、接收與文本分析." Thesis, 2003. http://ndltd.ncl.edu.tw/handle/63358230071569053658.
Full textWang, Shu Wen, and 王淑文. "臺北市青少年收看電視節目廣告時段轉台行為之研究." Thesis, 1996. http://ndltd.ncl.edu.tw/handle/01541847316535669017.
Full text李怡慧. "公共性、文化生產與社會實作：以公共電視的音樂節目為例." Thesis, 2008. http://ndltd.ncl.edu.tw/handle/30720444201600468508.
Full textYang, Ji-Chiun, and 楊繼群. "電視收視調查資料於節目編排運用之探討-以綜合頻道週間黃金時段為例-." Thesis, 2005. http://ndltd.ncl.edu.tw/handle/59285979060315445708.
Full text國立政治大學
廣播電視學研究所
94
In Taiwan, most of TV Channels prefer the analysis of the business-orientated information about the application of TV Rating. In program-orientated information, the program rating of total audience does not consist with the target setting of the advertising agency. In addition, this approach can neither draw out the audience’s profile nor describe the viewing behavior in detail. Therefore, the research tries to analyze the significance of TV Rating in programming and application. The research samples the prime time of weekday of six TV channels (FTV, TTV, CTV, CTS, Sanli and TVBS) as the research subject to probe into the critical factors are in the programming and the application of TV Audience Measurement (TAM) of each channel. From the research result, it is proved that TAM projects almost all the outside factors and parts of the inside factors about each TV channel. Moreover, the management team also can understand the situation of TV market through TAM. With this research, I suggest that the management team of TV channel should plan to enhance the training for the employee’s ability to use data. And they should put the business-oriented and the program-oriented in balance through emphasizing the application of TV Audience Measurement. Besides, the research will replace “TV Rating” with “TV Audience Measurement”. The writer regards the research of TV Audience Measurement as a research method of TV marketplace and “TV Rating” is just a kind of figure, part of survey result of TV Audience Measurement and cannot explain the real meaning behind the number. Hence, we proclaim the survey to the TV marketplace as TV Audience Measurement in this research.
蔡亞岑. "高雄市有線電視系統業者自製節目人員社區教育態度之研究." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/48169660784118478916.
Full text國立高雄師範大學
成人教育研究所
102
The cable TV has highly influenced people’s daily life. The market share of cable TVs has exceeded 60% in Taiwan. By following the regulation and requirements of the society, the cable TV system plays an important role in community education. The content of self-production programs (SPP) provided by the cable TV vendors is the core of community education. It not only reflects the demand of the populace but also agglomerates the sense of community. It also undertakes the responsibility of community education. The SPP staff is especially pivotal to promoting community education. Focusing on four cable vendors in Kao-hsiung City, the researcher reviewed related literatures, conducted in-depth interviews with the staff of SPPs, analyzed research data and yielded conclusions and suggestions as follows. I. Research conclusions: 1. Generally, the staff of SPPs is friendly to the communities and identify with them closely. In addition to shouldering the critical role of media, they actively arouse people’s attention to the public affairs. However, the high turnover rate of this profession overshadows the implementation of community education. 2. Most SPP staff identified themselves as media workers. They had vague understanding of community education and, therefore, seemed unable to elevate their viewpoints of the program and thus limited the educational function of Cable TVs. 3. However, it was still possible to discern that the producers carried out community education through SPPs. The types of education provided by SPPs was reformational and service oriented. It emphasized community participation and informal adult learning. The talk shows provided by SPPs implemented the idea of citizens’ media right and easily resonated among people. 4. The SPPs could promote community resident’s participation and therefore induce their sense of pride. These programs not only could publicize community affairs but also addressed the interest of the disadvantaged groups in the service areas. Such functions were beneficial to promoting a sense of locality and building community consensus. II. Research suggestions: 1. For the SPP staff: to increase their awareness of community education so the educational function of local media can be expanded; to continuously produce programs that address local issues and include local materials to promote community development and induce communal internal reformation; to reinforce the SPP Staff’s identification with the profession so their loyalty and commitment to SPPs increase. 2. For Cable TV program managers: to help SPP staff grasp concepts and the spirit of program production so that they can direct programs effectively. 3. For the cable TV vendors: to provide sufficient support to SPP staff in controversial issues to ensure the effect of media supervisory role. 4. For the cable TV regulatory authorities: to encourage programs with salient community education functions through Golden Views Cable TV Awards (GVCTA) and to include SPPs in the social education system rather than only pay attention to public channels 5. For future research: 1. The areas of study: to study the nation-wide SPP staff or the community education component to determine whether there are differences between that of the north and south. 2. The subjects of study: to include evaluation of the effects of the audience’s viewing SPPs or the SPPs’ educational effects. In addition, the contents of the winning programs of GVCTA and the possibility of the cooperation between Cable TV and adult education graduate programs to produce programs rich in educational meanings could also become topics of study.
Wu, Shu Ping, and 吳書萍. "台北市國中生收看「三台」與「有線電視台」節目之動機與行為研究." Thesis, 1995. http://ndltd.ncl.edu.tw/handle/35335168657809356851.
Full textCHANG, HSIEN-SHAN, and 張憲杉. "從中美兩有線電視制度之制定-探討對成人節目之規範與管理." Thesis, 1999. http://ndltd.ncl.edu.tw/handle/58551215326784535273.
Full textLin, Jiahuang, and 林家煌. "兒童電視節目中的美術教育研究─以「非常有藝思」和「MOFA藝起GO」為例." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/77741223365280802719.
Full text國立臺中教育大學
美術學系碩士班
99
This study intends to study on two TV programs of “非常有藝思” and ”MOFA藝起GO” on Channel EETV through literature review of exploring the history, development and the education functions of children’s art TV programs at home and abroad for the last ten years. Also this study probes on the issues that the TV program content is appropriate to the educational guidelines of children’s art education by using the method of content analysis and interview to study the relative theories of TV programs versus young children’s attention and comprehension, as well as the planning procedure of these art TV programs. Through research and analysis, it was found that the productions of domestic television programs made by the local producer on children's art are very insufficient and it is necessary to improve in funding and promotion efficiency. Regarding of these two programs, “非常有藝思” and ”MOFA藝起GO”, the content was found to introduce a large number of artists and they also added more ways of art creation way close to real life. Regarding art appreciation, they added students’ comments and criticism. As to the presentation of the performing art program, they intergraded a great deal of body languages to bring out new style of children’s art program.
秦嘉菁. "電視劇中家庭概念之呈現方式及閱聽人解讀型態之研究－以《中視劇場－花系列》節目為例." Thesis, 1999. http://ndltd.ncl.edu.tw/handle/28492226037771984940.
Full text江雅慧. "我國有線電視系統公用頻道節目內涵之研究-以台北市公共頻道為例." Thesis, 2005. http://ndltd.ncl.edu.tw/handle/54703195004304990205.
Full text國立政治大學
廣播電視學研究所
93
Based on the responsibility of semi-utility and the resource of multi-channel in cable operator, Cable Radio and Television Law regularizes the cable operator is obliged to provide the public access channel in order to carry out the right which accessing the media. The positive purpose is to protect the freedom of speech, to protect the channel which people can express their opinions, to facilitate the various developments in the society. Theoretically, it is very obvious that the public access channel is done as the role of the public sphere ; practically, it is expected that it can be combined the features of the cable operator, to preserve community cultures and educate community citizens as well as to develop the function of the community media. Therefore, the contents of the public access channel concern the theory of the public sphere and the belief of multiculturalism very closely. This essay starts from studying the theory of the public sphere and multiculturalism . Meanwhile, it combines the functions of community media in practice . Finally, taking the public access channel in Taipei city as the example, to study the operating and the performance of programs as the contrast between the theory and practice. Finally, citing the theory of the public sphere and multiculturalism again in order to submit the suggestions of operating for the public access channel in Taiwan.
CHEN, MING-XIANG, and 陳銘驤. "國軍電視教學節目「莒光園地」之內容趨勢研究(民國六十四年至七十九年)." Thesis, 1991. http://ndltd.ncl.edu.tw/handle/65352581479765316553.
Full text呂建安. "論我國電視播送產業之『影片及節目播映權利』價值評價－以A公司個案為例." Thesis, 2008. http://ndltd.ncl.edu.tw/handle/44288442994367883707.
Full textZOU, ZHONG-HUI, and 鄒中慧. "從「社會現實建構理詮」觀點探討我國電視節目--國語連續劇的女性角色塑型." Thesis, 1987. http://ndltd.ncl.edu.tw/handle/27946471350115643701.
Full textCheng, Hsiao-Ling, and 鄭筱翎. "電視購物節目區塊分析及與消費者購買行為關連性：「東森得易購」個案研究." Thesis, 2008. http://ndltd.ncl.edu.tw/handle/44474091360645478227.
Full text李瀅. "衛星電視綜合性頻道定位與轉型研究 - 以緯來育樂台黃金時段節目策略為例." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/79176713618245325339.
Full textXIN, YUE-TAI, and 辛悅台. "電視兒童節目中贈獎廣告對兒童的影響－以台北縣永和市頂溪國小、八里鄉長坑國小為例." Thesis, 1988. http://ndltd.ncl.edu.tw/handle/37969272703014787140.
Full textLin, Yi-li, and 林依莉. "電視媒體所形塑之女性形象對女性保養品消費喜好的影響—女性美容時尚節目女人我最大之研究." Thesis, 2008. http://ndltd.ncl.edu.tw/handle/634m9v.
Full text國立中山大學
傳播管理研究所
96
In relation to the women’s consumption gradually increasing, the female consumption market is becoming larger than before. In the current media, definitions of beauty image created by the media has become the standards of self-examination, it even has great influences on female consumption preference. Thus, this study aims to investigate what kind of female image the female beauty TV program represents？ What is the relationship between the female images represented by female beauty TV program and the cognition of beauty of female audiences? And what affects the level of exposure in TV program and the life style of the female consumers influence has on the female audiences’ cognition of beauty？ This primary research expects to describe the relationship between the female images shaped by TV medias and the cognition of beauty of female audiences. Since the start of female beauty program Queen in TVBS-G on TV, there have been many fashion programs like Beautyplan, Beautyworld in CTITV, E-line secret garden in GTV, and Perfect beauty in FTV following in Taiwan. This research is going to discuss whether these fashion programs will lead to the myth of beauty for female consumers. And does the female image built by the TV media influence the purchasing preference of female cosmetic. All of these are issues this study will be discussing. This study applied the methodology of quantitative content analysis approach and internet questionnaire survey. First, it analyzes the content of the female beauty program during Jan,2005 to Jul,2007 and focuses on the female internet users whose ages are between 15 and 45. Then, these internet questionnaires are divided into four parts, including heavy viewers, light viewers, high involvement, and low involvement. According to the compared analysis of the group samples, it aims to acquire an understanding of the viewpoints of female image and the differences of consumption preference, after female consumers watched the fashion programs. In terms of the outcomes of the research, it shows the between the participants of heavy/light viewers, high/low involvement and different lifestyle, there are obviously differences in the cognition of beauty. Therefore, the exposure of the fashion program, involvement and lifestyle make a huge impact on the cognition of beauty. Besides this, the difference of high/low involvement and the lifestyle of the participants will influence the consumption preference of the audiences, but there are no apparent differences for the consumption preference between the different participants of heavy/light viewers.
黃永爐. "有線電視公用頻道節目製播與媒介資源整合策略之研究：論「再製文化」（影像傳播）與「文化再製」（社區意識）的距離." Thesis, 2002. http://ndltd.ncl.edu.tw/handle/68392213977249852249.
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