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De Jager, J. W., D. Van Zyl, and A. L. Toriola. "Airline service quality in South Africa and Italy." Journal of Air Transport Management 25 (December 2012): 19–21. http://dx.doi.org/10.1016/j.jairtraman.2012.04.002.
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Mhlanga, Oswald, Jacobus Steyn, and John Spencer. "The airline industry in South Africa: drivers of operational efficiency and impacts." Tourism Review 73, no. 3 (August 20, 2018): 389–400. http://dx.doi.org/10.1108/tr-07-2017-0111.
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Purpose The airline industry is structurally challenged by its very nature, because of high overhead and capital costs. This is further exacerbated by macro-predictability and micro-uncertainty, thereby making it difficult for airlines in South Africa to attain operational efficiency. The purpose of this study is to identify drivers of operational efficiency and their impacts on airline performances in South Africa. Design/methodology/approach An extensive data collection using primary and secondary sources enabled the researchers to gather data on all the airlines operating in South Africa, for the period of 2012-2016, on a variety of parameters. A two-stage empirical analysis was carried out, which involved estimation of operational efficiencies during the first stage by using data envelopment analysis (DEA) and determination of performance drivers during the second stage by using a two-way random-effects generalised least squares regression and also a Tobit model. Findings From the study, it is clear that two structural drivers, namely, “aircraft size” and “seat load factor”, and two executional drivers, namely, “low cost business model” and “revenue hours per aircraft”, significantly impacted (p < 0.05) positively on airline efficiencies in South Africa. To improve efficiency, management should first concentrate on the drivers that can be changed in the short-term (executional drivers) and later focus on the drivers that require long-term planning (structural drivers). However, among the structural drivers, only “aircraft families” had a negative impact on airline efficiencies, whilst among executional drivers, only “block hours” negatively impacted on airline efficiencies. Research limitations/implications Despite the importance of this study, it is not free of limitations. Firstly, because of the small size of the industry, fewer airlines and lack of detailed data, the study could not consider other important factors such as optimal routing and network structure. Secondly, although non-aeronautical revenues have become increasingly important in airline management, they were not included in this study. Further studies may investigate the impact of these factors on airline efficiency. Practical implications The results have potential policy implications. Firstly, as the domestic airline market in South Africa is too small to operate with a smaller aircraft efficiently, airlines that intend to make use of smaller aircraft should first identify niche markets where they can have a route monopoly, such as SA Airlink. Secondly, as block time negatively affected airline efficiency, airlines can undertake schedule adjustments to reduce block time and thus improve technical efficiency. Originality/value This paper is a first attempt to identify drivers of operational efficiency in the airline industry in South Africa. The results indicate that DEA is a useful tool to identify factors impacting airline efficiency and could improve airline performances in South Africa.
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De, Johan W. "Airline Service Quality in South Africa and Malaysia- An International Customer Expectations Approach." Journal of Economics and Behavioral Studies 5, no. 11 (November 30, 2013): 752–61. http://dx.doi.org/10.22610/jebs.v5i11.448.
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This study attempts to identify the various service and value factors that matter most to domestic airline passengers in South Africa and to benchmark it with the domestic airline industry in Malaysia that has similar airline services. A survey methodology involving face-to-face interviews was employed to conduct interviews with 196 participants from South Africa and 189 from Malaysia. Respondents were targeted on a convenience basis. Despite the use of this non-probabilistic sampling method, the data that were yielded showed high levels of internal consistency. A random splitting of each of the two datasets (i.e. South Africa and Malaysia) and subsequent comparison of firstly, demographic characteristics and secondly, the average ratings of key items revealed no significant differences, thus confirming repeatability or reproducibility of measurement. Trained fieldworkers assisted with the interviews. The findings revealed the following. The first research objective identifies those aspects that respondents typically consider most and least important when travelling on a domestic airline. The mean importance ratings obtained for each of the service items were calculated and ranked from highest to lowest scores. The items were ranked within the four broader service dimensions for the two samples. The first dimension is labelled ‘convenience of booking’ and the results reveal considerable similarities between the two samples, with both South African and Malaysian respondents rating online booking opportunity as the most important aspect within these dimensions. The second service dimension investigated in the study is ‘cabin service scapes’. The item that was rated most important by both South African and Malaysian respondents was comforts of the seats. The third service dimension labelled ‘cabin crew’. Cabin crew's credibility obtained the highest average importance rating. The last dimension studied was labelled ‘timeliness of flight’. The top rated item was on-time departures and arrivals.
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Mhlanga, Oswald. "Drivers of efficiency and their influence on airline performances in South Africa: a bootstrapped meta-frontier approach." International Journal of Culture, Tourism and Hospitality Research 14, no. 1 (November 17, 2019): 121–35. http://dx.doi.org/10.1108/ijcthr-06-2019-0109.
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Purpose This paper aims to identify drivers of efficiency and their influence on airline performances in South Africa. Unfortunately, the methods currently used to measure airline efficiency fail to address the heterogeneity problem, which blurs inefficiency. Design/methodology/approach To remedy the heterogeneity problem, this paper adopts the meta-frontier framework to identify drivers of efficiency. The interesting feature of the model is that it ensures that heterogeneous airlines are compared based on one homogeneous technology. The model is tested using a panel data sample of nine South African airlines, which operated from 2015 to 2018. Findings The paper demonstrates that structural drivers, namely, “aircraft size”, and “airline ownership” and one executional driver, namely, “the cost structure” significantly influence (p < 0.05) airline efficiency thereby corroborating evidence from some prior studies. Research limitations/implications First, because of the small size of the industry, fewer airlines and a lack of detailed data, the study could not consider other important factors such as optimal routing and network structure. Second, a more rigorous analysis over a period of time would yield better understanding about the growth of the industry in South Africa and recognise the variation in the influence of drivers of efficiency on airline performances over time. Practical implications The results have potential policy implications. First, as the market in South Africa is too small to operate with a smaller aircraft probably, for airlines that operate with smaller aircraft to operate efficiently they should first identify niche markets where they can have a route monopoly. Second, while all state-owned airlines are perfect statehood symbols that define and represent countries, most state carriers in South Africa are highly inefficient. The researcher recommends policymakers to privatise state airlines or seek equity partners. Many nationalised airlines have turned losses to profits in the run-up to privatisation. British Airways, once a large burden on the British taxpayer, is now one of the world’s most efficient airlines. After the privatisation of Air France and Iberia, all two turned from loss-making concerns into profitable airlines. It, therefore, makes no sense for the South African government to expect state carriers to pursue a commercial mandate with such political interference. The very notion of efficiency itself is at risk. Originality/value This paper is a first attempt to identify drivers of operational efficiency using a bootstrapped meta-frontier approach in the airline industry in South Africa. By applying the meta-frontier approach the paper ensures that all heterogeneous airlines are assessed based on their distance from a common and identical frontier.
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Pirie, Gordon H. "Southern African Air Transport After Apartheid." Journal of Modern African Studies 30, no. 2 (June 1992): 341–48. http://dx.doi.org/10.1017/s0022278x00010752.
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Aviation in Southern Africa was subject throughout the 1980s to increasingly intense political pressures. As ever, the cause was protests about apartheid. The severe blow that black African countries dealt to South African Airways (S.A.A.), the Republic's state-owned national airline, in the 1960s by withdrawing overflying rights was magnified by similar action from a wider spectrum of non-African governments. In the mid-1980s, Australia and the United States of America, for example, revoked S.A.A.'s landing rights, and forbad airlines registered in their countries from flying to South Africa. Other carriers, such as Air Canada, closed their offices and then terminated representation in South Africa.
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Townsend, Stephanie, and Geoff Bick. "Kulula.com: now anyone can fly in South Africa." Emerald Emerging Markets Case Studies 1, no. 1 (January 1, 2011): 1–28. http://dx.doi.org/10.1108/20450621111126792.
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Subject area Marketing. Study level/applicability This case can be used in a principles of marketing course, at Introductory, Executive or MBA level, it is particularly suitable as a case on promotions policy as one of the 4-P's, to illustrate the role of marketing communications as part of an integrated marketing strategy, or to illustrate the building of a service brand. Case overview The case illustrates a number of practical marketing issues: the marketing challenges of launching a budget airline: gaining high visibility and awareness with a relatively low share of voice; the relationship between an organisation and its advertising agency; the requirement to maintain a consistent marketing strategy over time, but to adapt the execution as market dynamics impact the consumer. Given the dynamics of most industries, kulula.com cannot afford to be complacent, as new entrants are always on the horizon. The dilemma facing Gidon Novick and his team is to rethink the sustainability of its current strategy, how to grow and protect its position, as well as the relationship with its advertising agency and its communication strategy – is a more relevant campaign or a new agency required to keep the marketing communications interesting and current? Expected learning outcomes The expected learning outcomes are: to analyse the success of communications campaigns; to explore the issue of client/agency relationships; to understand brand building strategies, how to create a distinctive position, and how to build a services brand; To understand the key success factors for a low-fare niche positioning strategy, and to examine the sustainability of this low-fare strategy; and to identify some product line extension opportunities for kulula.com. Supplementary materials Teaching note.
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Charlier, Jacques, and Frédéric Dobruszkes. "Between external forces and internal factors: The geography of domestic airline services in South Africa." Journal of Transport Geography 87 (July 2020): 102795. http://dx.doi.org/10.1016/j.jtrangeo.2020.102795.
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Matikiti, Rosemary, Mercy Mpinganjira, and Mornay Roberts-Lombard. "Service recovery satisfaction and customer commitment in the airline business." African Journal of Economic and Management Studies 11, no. 1 (November 28, 2019): 91–108. http://dx.doi.org/10.1108/ajems-01-2019-0005.
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Purpose The purpose of this paper is to examine the precursors and outcomes of service recovery satisfaction and customer commitment among airline business customers. Design/methodology/approach Data were collected from airline travellers in South Africa using a structured questionnaire. Structural equation modelling was used to analyse the proposed hypotheses. Findings The results revealed that recovery expectations and perceived equity exert significant influence on levels of recovery satisfaction, which in turn influence overall satisfaction, trust and commitment. The study also revealed that trust and overall satisfaction are antecedents of customer commitment and that customer commitment has a significant positive relationship with positive word of mouth. It was also established that the quality of past service performance moderates the relationship between recovery satisfaction and commitment. Practical implications Airlines are advised to stimulate customer trust in the service delivery process through transparency in the procedures by which they resolve service failures and to remain committed to their service recovery promises to customers. It is also proposed that airlines should secure increased positive word of mouth through offering satisfactory service recovery. Originality/value Very little research in the South African context exists which focusses on the influence of customers satisfaction and commitment in the airline industry. This paper helps in establishing the antecedents of customer commitment after service failure in the airline industry.
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Mantey, Nicholas O., and Vannie Naidoo. "Service Quality Failure and Recovery Imperatives: Implications for Airlines Owned by South Africa." Journal of Economics and Behavioral Studies 8, no. 4(J) (September 5, 2016): 67–78. http://dx.doi.org/10.22610/jebs.v8i4(j).1364.
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This article reports on a study that examined service quality and recovery among South African airlines. Service quality is pivotal in the airline industry as service failures could negatively affect operations. The authors created the acronym “AOSA†which stands for “airlines owned by South Africa†for the purposes of anonymity and confidentiality in order to protect the airlines’ identity. A quantitative research approach was used with a cross-sectional analysis (sample survey) conducted with passengers of South African-owned airlines. The questionnaire was designed using a Likert scale tool, adapted to the SERVQUAL model. A non-probability convenient sampling method was used to collect primary data from 684 passengers at O.R.Tambo International Airport in Johannesburg and King Shaka International Airport in Durban. The key findings were that: (1) significant statistical gaps exist between passengers’ expectations and perceptions of AOSA’s service quality and that unsatisfactory service quality is antecedent to service failure. (2) Unsatisfactory service quality is tantamount to service failure in the provision of services by AOSA. (3) A significant positive correlation exists between service quality and the dimensional variables of tangibility, reliability, responsiveness, assurance, and empathy of AOSA. In conclusion, AOSA service quality is unsatisfactory, and management should take steps to empower and train staff in service recovery techniques in other to avoid service failures.
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Pirie, Gordon. "Trajectories of North—South City Inter-relations: Johannesburg and Cape Town, 1994—2007." Urban Studies 47, no. 9 (July 27, 2010): 1985–2002. http://dx.doi.org/10.1177/0042098010372681.
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Examining networks of cities in the world rather than ‘world cityness’, the study offers a ‘Southern’ perspective on world city research. It includes places not ordinarily considered. Fourteen years of sample data on cross-border, intercity airline traffic are used as time-series relational information. The data express links between two of South Africa’s principal cities and cities elsewhere in Africa and beyond. The analysis shows persistent and intensifying links, but also sporadic and unstable intercity relations. A gathering concentration on proximate city pairs is apparent. The research also reveals that urban areas commonly regarded as topping the world city hierarchy mix with smaller and less well-known African places in the rankings of connections with Johannesburg and Cape Town. The complex intercity links which constitute urban significance on the world map are not reducible to a subordinate nesting of Third World city ties in a dominant First World matrix.
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Mhlanga, Oswald. "An analysis of the impact of the micro environment on airline performances in South Africa using Porters' five forces model." International Journal of Tourism Policy 8, no. 4 (2018): 303. http://dx.doi.org/10.1504/ijtp.2018.098907.
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Mhlanga, Oswald. "An analysis of the impact of the micro environment on airline performances in South Africa using Porters' five forces model." International Journal of Tourism Policy 8, no. 4 (2018): 303. http://dx.doi.org/10.1504/ijtp.2018.10020323.
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Cant, Michael Colin, and Michael Du Toit. "Identifying The Factors That Influence Retail Customer Loyalty And Capitalising Them." International Business & Economics Research Journal (IBER) 11, no. 11 (October 26, 2012): 1223. http://dx.doi.org/10.19030/iber.v11i11.7370.
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Much has been said about loyalty and the advantages that a loyal customer base offers to an organisation and more specifically to retail customers. With more than 2 billion loyalty programme memberships including hotel, supermarket, airline and financial services in the United States alone it is clear that loyalty programmes are an essential part of the marketing plan and strategy of retail organisations a road to survival, growth and profits. This study focussed on one particular clothing retailer in Gauteng that on its own represents 20.3% of the market making it the largest clothing retailer in South Africa. Gauteng was selected due to its stature as the largest clothing retailer in South Africa and also the nature of its customer base which consists of three distinct groups of customers: (1) cash only non-loyalty programme members, (2) cash only loyalty programme members, and (3) credit customers who purchase on terms. This study investigated the factors that influence customer loyalty amongst members of a retail loyalty programme in the apparel retail industry and found that the two most important drivers of customer loyalty were merchandise availability and customer service related variables. Price did not feature as an important driver of loyalty opening opportunities for retailers to focus on loyalty marketing strategies that do not revolve solely around price but rather focus on long-term relationship building. The responses received from this research were illuminating and will be of value to retailers who have an existing loyalty programme or are contemplating the starting of a programme.
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Chilembwe, James Malitoni, and Frank Wadilika Gondwe. "Tourism Entrepreneurial Development and Flight Frequency at a Destination: Case Study of Malawi." International Journal of Tourism & Hospitality Reviews 2, no. 1 (October 24, 2015): 61. http://dx.doi.org/10.18510/ijthr.2015.212.
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This paper assesses the role of flight frequency on tourism entrepreneurial development in Malawi. The air transport industry in other African countries is growing stronger and helps to promote tourism entrepreneurial development. Countries such as South Africa, Ethiopia, and Kenya, have developed strong air transport network which is vital in tourism development. On the other hand, many African countries, Malawi inclusive are struggling to develop such air transport network which directly affects tourism entrepreneurial development. Businesses such as travel agencies, tour operators, ground handlers, and airports are highly depending on airline’s operation to survive. In an attempt to analyze the scenario in the tourism industry between airline’s frequency and tourism entrepreneurial development there was a measure of relationship between the two hence the employment of quantitative approach in addition to in-depth interviews conducted with airline, travel, and tour operations managers to compare the results. The study revealed that airlines have a vital role in tourism entrepreneurial development and that without airlines operating, many businesses would not have existed and should all airlines stop operating in the country, many companies would follow suit. The study also ascertained that high frequency of flights at a destination means more opportunities and revenue for tourism entrepreneurs.
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Paelo, Anthea. "Barriers to Entry for Low Cost Carriers in the South African Airline Industry: Competitive Dynamics and the Entry, Expansion and Exit of 1time Airline." SSRN Electronic Journal, 2016. http://dx.doi.org/10.2139/ssrn.2926806.
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Adam Lambert. "Passenger service quality expectations as perceived by long haul airline managers in South Africa." AFRICAN JOURNAL OF BUSINESS MANAGEMENT 5, no. 29 (November 23, 2011). http://dx.doi.org/10.5897/ajbm11.1741.
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Mantey, Nicholas O., and Vaanie Naidoo. "Interplay between air passengers’ service quality, satisfaction, loyalty and loyalty programmes in South African owned airlines." Acta Commercii 17, no. 1 (January 31, 2017). http://dx.doi.org/10.4102/ac.v17i1.448.
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Orientation: Delivering service quality is crucial for the continuous operation and sustainability of South African owned airlines. The term ‘South African owned airlines’ refers to six South African owned registered airlines, and is used for purpose of anonymity and confidentiality.Research purpose: The main aim of this study was to examine the interplay between service quality delivery, satisfaction, loyalty programmes and passengers’ loyalty to South African owned airlines.Motivation for the study: Intended to provide insight into quality to society of airline services, the global airline industry in general and the airline industry in South Africa in particular.Research approach, design and method: A quantitative research approach was adopted, using a cross-sectional (sample survey) method. Empirical data was directly collected by the researchers from 684 passengers at O.R. Tambo International Airport in Johannesburg and King Shaka International Airport in Durban using a non-probability random sampling technique.Main findings: The study’s main findings were that: (1) generally, passengers of South African owned airlines were satisfied with the airlines’ service quality and rated such satisfaction as moderate to high. (2) Only 22% of passengers were part of a loyalty programme. However, in the South African context, loyalty programme membership is not indicative of passengers’ loyalty to airlines: 86% of the respondents stated that they are consistently loyal to the airlines (3). There was no association between passengers’ loyalty and frequency of travel. (4) South African passengers have limited choice of airlines; therefore, loyalty and patronage does not lean towards a particular airline.Practical implications: By offering superior service quality to passengers, South African owned airlines could gain competitive advantage ongoing patronage and loyalty, thus increasing overall profitability.Contributions: This study provides cognitive information, which management could use to design new marketing strategies to enhance loyalty in the airlines in South Africa and globally.
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Luke, Rose, and Jackie Walters. "Overview of the developments in the domestic airline industry in South Africa since market deregulation." Journal of Transport and Supply Chain Management 7, no. 1 (May 31, 2013). http://dx.doi.org/10.4102/jtscm.v7i1.117.
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Deregulation or liberalisation of air transport has had major global impacts on the domestic air transport markets, with effects ranging from stimulation to changes in the structure and functioning of these markets. In South Africa, deregulation has had wide-reaching effects on the domestic market. The purpose of this article was to investigate the current domestic air transport market. A literature review was performed to examine the effects of deregulation in other domestic air transport markets around the world. This was followed by a review of the South African domestic air transport market prior to deregulation in order to determine the changes that were made following deregulation. The ten-year period immediately following deregulation was also examined; this period was characterised by relatively large numbers of market entries and exits. A database was obtained from the Airports Company South Africa; air traffic movements, passenger numbers and load factors were evaluated. The study showed that the market is still characterised by regular market entries and exits. Also that the entry of the low-cost carriers has stimulated the market, resulting in increased air traffic movements, higher passenger numbers, higher load factors in general and the opening of a secondary airport in Gauteng, Lanseria International. Deregulation and, more specifically, the entry of the low-cost carriers has resulted in structural changes in the market and more choice for passengers.
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Serfointein, Estie, and Krishna K. Govender. "Stakeholders’ views regarding macro-environment impacts on commercial flight operations in South Africa." Journal of Transport and Supply Chain Management 14 (July 21, 2020). http://dx.doi.org/10.4102/jtscm.v14i0.511.
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Background: Worldwide, the aviation industry facilitates the efficient movement of passengers and goods across borders to support economic access to various local, regional and international markets. As an indirect stimulus for other economies, the aviation industry is known for distinct economic competitiveness, low profit margins and vulnerability to macro-environment fluctuations. Although many studies have focused specifically on scheduled airline’s operations, this study of commercial flight operations in South Africa encompasses both airline operations and charter/on-demand operations.Objectives: The key research objective was to critically review stakeholders’ perceptions on the macro-environment’s influences on the flight operations subsector of South African aviation industry.Method: As research methodology to explore manifest and latent meaning in dialogue, qualitative content analysis was employed in this study. Data were collected through interviews with the stakeholders of South African aviation industry and analysed using qualitative content analysis.Results: This study revealed stakeholders’ views on the effects of political, economic, sociocultural, technological, legal and ecological (PESTLE) framework embedded in the macro-environment of commercial flight operations in South Africa.Conclusion: Although the macro-environment is uncontrollable by the industry, each of the PESTLE framework’s dimensions presents challenges as well as growth opportunities. Continuous monitoring and a comprehensive understanding of the probable impacts of the macro-environment are necessary to remain competitive.
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Potgieter, Adéle. "Key Drivers for Same-day Return Airline Choice of Business Travellers: A South African Community Airport Perspective." African Journal of Hospitality, Tourism and Leisure, June 30, 2020, 73–85. http://dx.doi.org/10.46222/ajhtl.19770720-5.
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Time is money; therefore, it is important to understand which factors are most import for business travellers when choosing same day flights. The data was obtained from 101 business travellers that travel between a community airport to larger, but also other community airports in South Africa. This article presents the results of the key drivers for same-day return airline choice for business travellers. Safety record, on-time departure and convenience were ranked first to third, staff and on-line seat selection were ranked the lowest of the drivers. Insights into the nuances of each of these drivers are provided. The research indicated that there are differences in drivers for decision making between gender business travellers. Recommendations are made to current and prospective airlines that wish to increase their amount of business travelers on these specific routes. This study is unique as it provides insights on same day return flights for business travellers which is a under research area in travel and travel related issues.
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Migdadi, Yazan Khalid Abed-Allah. "Airline effective operations strategy during COVID-19 pandemic: across regional worldwide survey." Review of International Business and Strategy ahead-of-print, ahead-of-print (August 30, 2021). http://dx.doi.org/10.1108/ribs-11-2020-0146.
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Purpose This study aims to identify the effective operational strategies for airlines in a pandemic that allow them to recover and bounce back smoothly. Design/methodology/approach This study adopted quantitative methodology based on secondary data published by the airlines related to operational and performance indicators. The total number of airlines surveyed was 145. The sample of study covers all the following regions: Africa, Asia, Europe, the Middle East, North America and South America. The data analysis of this research passed through several phases to compare the situation before and during pandemic period. Findings The effective operational strategy patterns during the outbreak of the COVID-19 pandemic comprise three hybrid strategies and one scheduling strategy. It appears from these strategy models that four strategic alternatives are available for international airlines to adopt, while two strategic alternatives are available for regional airlines. The strategy alternatives for regional and international airlines are all effective, but those of the international airlines are the more effective ones. Originality/value Previous studies rarely adopted the theory of operations strategy configuration (emphasizing taxonomies-based perspective) and the organizational resilience theory (emphasizing capability-based perspective) to identify the effective airlines operations strategy patterns in a pandemic, that allow airlines to recover and bounce back smoothly by analyzing the practices of airlines from different geographic regions worldwide.
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Kriel, Elmarie, and Jackie Walters. "Passenger choice attributes in choosing a secondary airport: A study of passenger attributes in using Lanseria International Airport." Journal of Transport and Supply Chain Management 10, no. 1 (January 29, 2016). http://dx.doi.org/10.4102/jtscm.v10i1.256.
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Background: The economic deregulation of the airline industry in South Africa in 1991 was a landmark event and brought about various changes in the air transport market, both locally and internationally. One important after-effect of deregulation was the entry of low-cost carriers (LCCs) in 2001, which increased competition in the market and offered passengers the freedom to choose between full-cost carriers and LCCs. It is generally accepted that LCCs have been very successful across the globe, and the main reason for this lies in their simplified lower cost business models. One way of achieving lower costs is for LCCs to operate from secondary or alternative airports. This trend is observed in most regions of the world. In South Africa, and more specifically the Gauteng province, Lanseria International Airport is considered as an alternative airport to OR Tambo International Airport (the main international airport of South Africa and located about 30 km east of the Johannesburg Central Business District [CBD]). Currently, two LCCs operate from this airport with a third LCC airline indicating that it will shortly begin operations from this airport.Objectives: The research presented here reflects on the aspects passengers consider when selecting a secondary airport for their travel needs. It also compares the research findings of passenger attributes when choosing Lanseria Airport as a secondary airport in 2010 to a similar study in 2013 after another LCC commenced operations from the airport.Method: In this exploratory research a face-to-face survey was used as the quantitative data collection method in order to identify the factors that influenced passengers’ airport choice decisions at Lanseria International Airport.Results: From this research it emerged that when airports in a metropolitan area are close to one another, one of the main considerations for passengers is access time when selecting an airport. Even after a second LCC started operating from Lanseria International Airport, the attributes passengers regard as important in their decision to fly from the airport remained unchanged.Conclusion: The aim of the research is to gain a deeper understanding of the factors involved in secondary airport selection and, building on this knowledge, to assist airport owners and managers in positioning their airports in a multi-airport competitive environment. Similarly, the findings of the research could assist airlines in their decision-making process to operate from secondary airports
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"Challenges and Opportunities Underlining Africa’s Aviation Landscape: A Multiple Lenses Analysis." International Journal of Community Development and Management Studies 5 (2021): 035–57. http://dx.doi.org/10.31355/77.
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Aim/Purpose: This study sought to apply the Structure Conduct Performance paradigm to Africa´s air transport landscape in general. To do that it examines the past, present and future expectations of four of Sub-Saharan Africa’s biggest avia-tion economies namely South Africa, Kenya, Ethiopia and Nigeria. Second-ary data containing historical passenger traffic was analysed and predictions for growth in the next ten years proposed. Background: There is consensus that overall the future of aviation in Africa has significant economic potential with significant other challenges needing to be overcome. The existence of a large land mass that requires connecting with itself, a growing population and specifically a growing middle class with an appetite for air travel, an extensive extractives sector and a growing tourism sector can provide the necessary demand conditions. In support of this, regional economic communities have led the way in implementation of Yamoussoukro Declaration (YD). This is especially so in West Africa through the West African Economic and Monetary Union (WAEMU) and the Banjul Accord Group (BAG), which have facilitated the development of the most, liberalized air transport market in Africa. At a higher level, the full implementation of YD requires that states disengage from the industry, liberalise access and facilitate the increased participation of the private sector. Some of the challenges that need to be actioned include high user charges and taxes, under-capitalization of African airlines and insufficient management experience, which have contributed significantly to the low profitability of African airlines. Methodology: The case study approach is generally used to generate an in-depth comprehension of a complex issue in real-life. It is an established research design that is used extensively in a wide variety of disciplines, particularly in the social sciences. The study adopts a quantitative methodology based on the selected regional sample of countries under study and adopts the Structure Conduct Performance (SCP) model as a framework for analysis. The data set was for the previous twenty years and it was exposed to linear extrapolation to determine the expected future growth. Trend lines were included and standard regression modelling revealed the R2 value for international and total air passengers per country. Findings: The research findings exposed the possibility of a significant upside in the development of the aviation industry in Africa ceteris paribus. In all the countries analysed it appears that the development of the industry is sup-ported by strong tourism and travel demand by international tourists, and the various individual country as well as continent-wide measures towards lib-eralization of the African airspace. Impact on Society: The findings of this study have shown that intra-Africa travel can be en-hanced by a strong collaboration between airlines and states. Some strong opportunities have arisen from the enhancement of deep ties between na-tional champions like Ethiopian Airlines and regional carriers in West Afri-ca. Indicating that cross border and cross airline partnerships are a key in-gredient for airlines to make a significant contribution to the economies in Africa.