Dissertations / Theses: '2010 FIFA Soccer World Cup'

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Maloney, Tichaawa Tembi. "Cameroonian fans' perceptions of the 2010 Fifa World Cup : a case study of Buea and Limbe." Thesis, Cape Peninsula University of Technology, 2009. http://hdl.handle.net/20.500.11838/1596.

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Thesis (MTech (Tourism and Hospitality Management))--Cape Peninsula University of Technology, 2009
Football is considered one of the most important sports in several of the 53 countries in Africa, with the largest viewership and participation.

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Menezes, Mathew Gomes. "Considerations on the economic impact of the 2010 FIFA World Cup on South Africa." Thesis, Rhodes University, 2010. http://hdl.handle.net/10962/d1002697.

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Mega-events are associated with significant positive implications such as enhanced international exposure of the host, improved infrastructure, increased tourist numbers, higher employment levels and tax revenues, greater feelings of patriotism among host region residents and integration of the host into the international community. Supporters of events have claimed that the occasions stimulate prominent economic gains for the host region. The economic and tourism growth that occurred in Barcelona following the 1992 Olympic Games is erroneously cited by proponents of hosting as an example of the potential benefits that an event can derive on the host. Those Games were not the sole driver of growth in the region. An analysis of previous mega-events, demonstrated that net benefits were not a necessary consequence of hosting. Comparison of pre-event estimates of the economic impact and their actual effects are universally divergent. The observation was validated by the consensus academic opinion that economic impact studies systematically overstate the benefits of hosting, and underestimate the costs. Further, different forward-looking studies of the same event, calculate vastly different predictions. The tools for calculating the economic impact, specifically Input-Output Analysis and Computable General Equilibrium, do not provide useful predictions given their dependence on the inaccurate data. With 2010 cost data having continually increased since 2003, determining the appropriate inputs to an I-O or CGE is problematic. It was identified that the weight given to the multiplier effect was also a factor in the amplification of the expected benefits. Given the poor data sets available as inputs to I-O and CGE models, the study concentrated on conducting a comprehensive Cost-Benefit Analysis of the determinants of the economic impact of the 2010 World Cup based on the premise that the identification of the relative costs and benefits of staging the event was regarded as a greater contribution to the body of knowledge on the topic. It can be expected that there will not be significant short-term economic gains; this study predicted a net cost of R8.4bn, which is marginally offset by short-term net intangible benefits. The short-term economic consequences of the 2010 World Cup are expected to be overshadowed by the long-term effects on revenues within the tourism industry. The image implication of hosting 2010 is the most salient factor in considering the economic impact of 2010, as an alteration in the national image can have long-term effects on FDI and tourism. It is however not a certainty that the international exposure that South Africa receives will be beneficial, in the instance that the World Cup is characterised by poor organisational measures or crime. The net impact of hosting is expected to be a function of the long-term benefits, which can be expected to exceed the short-terms costs, and derive a cumulative net benefit from staging 2010. The World Cup is however unlikely to stimulate the economic growth rate above levels that would have occurred had the event not been held in South Africa.

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Burgess, Meryl. "The sport for development legacies of the 2010 FIFA World Cup." Thesis, Stellenbosch : Stellenbosch University, 2011. http://hdl.handle.net/10019.1/17928.

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Thesis (MA)--Stellenbosch University, 2011.
ENGLISH ABSTRACT: During the last decade, a significant trend could be observed with regards to the growth of the number of sport for development initiatives globally, as well as the increasing range of stakeholders involved in the sport for development field. Many international organisations and institutions began to put more emphasis on the use of sport and sport activities to initiate social change. This was further observed with the growing trends in sport for development activities within the Global South. In order to explore the impacts of the trends in sport for development, this study examined the recent sport for development trends in South Africa and in what way the 2010 FIFA World Cup has affected it. This study attempts to do this by exploring the historical underpinnings of sport for development in South Africa, as well as current trends in the field. The study further examines the sport for development initiatives that have been implemented during the 2010 FIFA World Cup, and explores their ramifications for the sport for development landscape in South Africa. With its assessment of the sport for development legacies of the 2010 FIFA World Cup, this study builds on the existing international literature by an increasing number of scholars assessing the trends in sport for development as well as evaluating the effectiveness of the field for promoting development. Moreover, due to the recent increase in developing countries in the Global South hosting sport mega-events, with a purpose to achieve social development objectives through the event (for example, South Africa and the 2010 World Cup), this study builds on literature examining a potential link between sport mega-events and sport for development. As a point of departure this study looked to provide an overview of the sport for development field, the recent debates raised among scholars as well as a theoretical framework informing the field. The study then looked towards the historical underpinnings of sport for development in South Africa, creating a framework for the analysis of the empirical study regarding the sport for development initiatives implemented during the World Cup. The main findings of this study included the rapid growth of sport for development initiatives during the World Cup period, the increase and range in public and private actors forming institutional arrangements and partnerships in sport for development initiatives and the outcomes and implications of those trends for the South African sport for development context. Through the hosting of the 2010 FIFA World Cup, it was found that the sport mega-event was ultimately used as a strategic opportunity for initiatives to achieve objectives and aims including the creation of awareness of initiatives, potentially meeting new partners and funders, and increasing participant numbers. Moreover, through the formation of institutional arrangements and partnerships, implementing organisations could potentially ensure sustainability of the initiative due to the resources made available by the range of partners involved. It must be noted however, that although the 2010 FIFA World Cup was used strategically by the sport for development initiatives implemented during that period, sport mega-events cannot be said to achieve social development objectives, especially those of sport for development, due to the many neoliberal tendencies that is found in the hosting of the event.
AFRIKAANSE OPSOMMING: Gedurende die laaste dekade was 'n kenmerkende / belangrike trant opgemerk, t.o.v. die groei van die getal globale sport vir ontwikkeling, sowel as die toename van rolspelers betrokke by die ontwikkeling van sport. Baie internasionale organiSuid-Afrikasies en inrigtings sit meer klem op die gebruik van sport en aktiwiteite om sosiale verandering uit te oefen. Die is verder opmerkend met die groeiende trant van sport-ontwikkeling in die Globale lande. Om die impak van sport-ontwikkeling te ondersoek, het hierdie studie die onlangse sportontwikkeling trant in Suid-Afrika getoets, asook die manier hoe die 2010 FIFA Wêreld-beker dit beinvloed het. Die navorsing probeer dit doen deur die historiese ondersteuning van sportontwikkeling in Suid-Afrika te ondersoek, sowel as die huidige trant. Dié navorsing ondersoek ook die sport-ontwikkeling inisiatief wat geinplimenteer was gedurende die 2010 FIFA Wêreld-beker, asook die vertakking van sport-ontwikkeling in Suid-Afrika. Met die assesering van die sport-ontwikkeling van die 2010 FIFA Wêreld-beker, gaan hierdie studie op die huidige internasionale literatuur bou by die groei van die getal narvorsers wat die trant in sport-ontwikkeling en evaluering wat die uitwerking op sport-ontwikkeling bevorder. Sodoende, met die onlangse groei van ontwikkelinde lande tussen Globale lande wat groot sport byeenkomste huisves, met die doel om sosiale ontwikkeling te bereik (bv. Suid-Afrika en die 2010 Wêreld-beker), gaan hierdie studie die Literatuur ondersoek van ‘n potensiale koppeling tussen mega-sport byeenkomste en sport-ontwikkeling opbou. Hierdie studie verskaf 'n oorsig van sport-ontwikkeling as 'n vetrek-punt om die onlangse debatte tussen leerders en die teoretiese raamwerk in die veld in te lig. Die studie kyk ook na die historiese ondersteuning vir sport-ontwikkeling in Suid-Afrika, deur ‘n raamwerk in die analise van die studie m.b.t. sport-ontwikkeling inisiatief tydens die Wêreld-beker te skep. Die hoof bevindings van hierdie studie sluit in die vinnige groei van sport-ontwikkeling inisiatief tydens die Wêreld-beker; die toename en reeks publieke en private ondersteuners wat instansie rëelings vorm en verhoudings in sport-ontwikkeling en die uitkoms en implikasies in die Suid-Afrika konteks. Deur die 2010 FIFA Wêreld-beker te huisves, het hierdie mega-sport gebeurtenis eintlik 'n strategiese geleentheid om doele te bereik, insluitend die bewustheid van inisiatief, die ontmoeting van nuwe genote en skenkers, asook die groei in deelname. Verder, deur die formasie van instansie rëelings en verhoudings, implementerende organisasies kan potensiale Suid-Afrikasies kan potensiale steun verseker, a.g.v. die bronne beskikbaar gemaak deur die betrokke vennote. Kennis moet geneem word dat al was die 2010 FIFA Wêreld-beker strateties gebruik om sport-ontwikkeling te implementeer tydens hierdie periode, groot sport byeenkomste kan nie verantwoordelik gehou word vir sosiale ontwikkeling doelwitte, veral vir sport-ontwikkeling, a.g.v. die neo-liberale tendens wat by die huisvesting van hierdie geleenthede gevind word.

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Muresherwa, Gift. "The media impact of the 2014 FIFA World CUP in selected key marketsτм." Thesis, Cape Peninsula University of Technology, 2017. http://hdl.handle.net/20.500.11838/2538.

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Thesis (MTech (Tourism and Hospitality Management))--Cape Peninsula University of Technology, 2017.
The hosting of 2014 FIFA World CupTM was an ideal opportunity for Brazil to enhance its international image. The aim of this study is to investigate the impact on Brazil and on Rio de Janeiro (as a host city and major tourist destination) of mainstream media reporting on the hosting of the 2014 FIFA World CupTM. It provides a picture of how Brazil and Rio de Janeiro were reported in selected newspapers at different stages of the event: pre-, lead-up, during, and post- the 2014 World Cup. The study also seeks to ascertain whether the major objectives of the Brazil World Cup bid were met in the hosting of this mega-event. A media content analysis was conducted in four key tourism markets: Argentina, USA, Germany and Portugal. These countries were chosen because they represent Brazil’s main tourism markets and reported significant numbers of ticket sales for the event. The methodology used was qualitative analysis, including content sourcing, content identification and the use of Leximancer, an analytic tool for large amounts of textual data. The study examined online newspapers with the largest readership and circulation numbers in the selected markets. In total, 1961 online newspaper articles relevant to Brazil’s hosting of the 2014 FIFA World CupTM were analysed. The findings revealed both positive and negative sentiments associated with Brazil’s hosting of the event. A key finding from the analysis was that for all markets, there was a shift from relatively positive sentiment in the pre-World Cup period, to more negative sentiment in the lead-up, followed by a return to positive sentiment during and after the World Cup. Having shifted to a more negative view leading up to and during the event, the USA market was dominated by media attention to social unrest and corruption. The period immediately prior to the tournament recorded an increase in both positive and negative media coverage in the US, German and Portuguese markets, but became more positive in the Argentinian market. Thus, the lead-up period was particularly significant in all markets. Safety and security concerns expressed in the lead-up period decreased significantly during the hosting and post- periods, and a positive image of the country was noticeable in the international media. Therefore, while the positive sentiments emerging during the event should be capitalised on, Brazil should also address the lurking concerns and negative perceptions that continue despite its successful hosting of the mega-event. By doing this the nation can consolidate its brand’s position in a sustained and positive way. As different reporting tones were noticed in the different markets across the time periods, it becomes important to consider these changes in the future event marketing and positioning of Rio de Janeiro as the leading tourism destination and events capital for Brazil, especially in relation to Rio de Janeiro’s hosting of future events.

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M'rithaa, Mugendi Kanampiu. "Mainstreaming universal design in Cape Town: FIFA 2010 World Cup(tm)-related activities as catalysts for social change." Thesis, Cape Peninsula University of Technology, 2009. http://hdl.handle.net/20.500.11838/1337.

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Thesis (DTech(Design)--Cape Peninsula University of Technology, 2009
Universal Design (UD), as it is known in the USA and elsewhere, is an inclusive approach to designing for the broader population and is rapidly gaining popularity amongst design practitioners and planners globally. Similar non-exclusive approaches have evolved in diverse parts of the world to counter the systemic disablement and exclusion of vulnerable/special populations of users perpetuated by traditional approaches to design. The transdisciplinary field of UD is informed by concilience in accommodating a wide range of related fields, such as education, landscape architecture, architecture, town and regional planning, industrial/product/three-dimensional design, furniture design, interior design, communication/information/graphic design, interaction design, human-computer interaction (HCI)/usability studies, and ergonomics/human factors engineering. UD proposes a collaborative systems approach that benefits from the synergies of cross-functionalism by approaching the diverse challenges facing society through socially responsible design. In so doing, UD can potentially impact such diverse issues as health, transportation, inclusive education, sports and recreation, entertainment, social welfare, inclusive employment, transgenerational/lifespan housing, inclusive tourism, accessibility, safety, and ecological concerns on sustainability.

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Uwimpuhwe, Denys. "The impact of the 2010 FIFA World Cup soccer tournament on African immigrants in the Western Cape." Thesis, Cape Peninsula University of Technology, 2010. http://hdl.handle.net/20.500.11838/1595.

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Thesis (Mtech( Tourism and hospitality management))--Cape Peninsula University of Technology, 2010
This thesis exams the extent to which the 2010 FIFA Soccer World Cup will impact on African immigrants in the Western Cape. The study aims to investigate their awareness, expectations, perceptions, and how they would like to be involved in this major event. Between 1 November and 30 November, about a year and a half before the 2010 World Cup starts, 200 immigrants from the African continent who live in the Republic of South Africa completed the survey instrument. The study was conducted in two residential areas, two Non-Governmental Organisations (NGOs) and the Cape Town city centre. A quantitative design using a questionnaire survey was utilised to establish the opinions of the participants. Data analysed by means of descriptive statistics was used to obtain the frequencies, expressed as percentages. The results of this study reveal that African immigrants in the Western Cape are aware of the 2010 World Cup and the different opportunities of hosting it on the African continent. African immigrants have positive perceptions and expectations towards this event. They expect to gain some benefits and are ready to be involved in this major event. This research also proposes a framework that offers simple ideas and suggestions to allow the Local Organising Committee (LOC) to select a suitable level on which to involve African Immigrants of the Western Cape in the 2010 World Cup, as well as the ‘tools and techniques’ to help the LOC to plan, implement and evaluate the right community involvement process. This study could assist in planning and deciding suitable strategies for the Western Cape Province and the 2010 World Cup Local Organising Committee for community involvement in this event. It could assist also in making the 2010 World Cup an African event, by giving it a true African flavour and focus.

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Jones, Bernadine. "Of sunsets, savages, and soccer framing Africa during the final days of the 2010 FIFA World Cup." Master's thesis, University of Cape Town, 2012. http://hdl.handle.net/11427/11488.

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Includes abstract.
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Representation is fluid;symbolism changes between eras and between news channels. From the negativity of Afro-pessimism and threatening connotations of tribes and rampant warfare, to the notion of untouched wilderness, abundant natural resources, and financial miracles in recent years, Africa has many representations within the media. Sadly, many Africans argue, Western media practitioners tend to present "fatalistic and selectively crude" (Kromah, 2002) representations of Africa, portraying a large and diverse continent as homogeneous (Hammett, 2010), if they represent African realities at all (Golan, 2008). With the FIFA 2010 World Cup held for the first time on the African continent, the Western media spotlight was fixed firmly on South Africa for over a month of continuous, rolling reporting on Western and non-Western news channels. Did this journalism re-engender old stereotypes, symbolism, and language? This study scrutinises five rolling news channels to analyse that very issue, and adds depth and empirical evidence to an under-researched area.

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Cronje, Christelle. "A review of the FIFA world cup 2010 : Cape Town, as conduit to accelerated economic growth." Thesis, Stellenbosch : Stellenbosch University, 2007. http://hdl.handle.net/10019.1/19805.

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Thesis (MBA) -- Stellenbosch University, 2007.
ENGLISH ABSTRACT: South Africa has been granted a unique opportunity in being nominated as the first African nation to host the FIFA World Cup, and one of the first developing nations to host a global mega sporting event. The successful hosting of this event could provide the country with a global platform to promote the richness, diversity, and vast economic opportunities to the world stage. Economic development and significant global events taking place in South Africa may further contribute to leadership in the continent, and bring increased business and consumer confidence into prominence, as well as increase the leverage of private capital. The South African business and investment environment is in transition from a primary focus on construction, mining, manufacturing in the automotive, timber and steel sectors, to a knowledge economy focusing on sector development of skills training, education , IT and teleccmmunications, and property development. Infrastructure capacity, service delivery and skills shortages and the high rate of structural unemployment impose significant supply-side constraints with regard to the impact on the rate of real GDP growth and how growth is translated into employment opportunities and socio-economic development for the Western Cape and South Africa. Cape Town's position as co-host to selected events in 2009 and 2010 provides the critical window of opportunity to expand infrastructure investment to ensure a truly global destination of choice for investors and tourists. This event offers Cape Town the opportunity to ensure sustainable legacies, especially in terms of transport systems, the creation of a green lung in the midst of the city, improved service delivery and a world class multi purpose facility. All these contribute to the accelerated and shared economic growth of the City of Cape Town and the Province of the Western Cape.
AFRIKAANSE OPSOMMING: Suid-Afrika se nominasie as die eerste land in Afrika om as gasheer vir die FIFA Wereldbeker 2010 op te tree, is 'n unieke geleentheid. Suid-Afrika is ook een van die eerste ontwikkelende lande wat toegewys is om hierdie sport geleentheid aan te bied. Die suksesvolle aanbieding van hierdie geleentheid, kan Suid-Afrika die geleentheid bied om die unieke diversiteite en ryke ekonomiese geleenthede van die land aan die wereld ten toon te stel. Ekonomiese ontwikkeling en hierdie besondere gebeurtenis in Suid-Afrika, mag verder bydra tot die bevordering van leierskap op die kontinent en 'n verhoogde vlak van sake- en verbruikersvertroue wat die verhoging van privaat kapitaalbesteding kan aanmoedig. Die Suid-Afrikaanse sake en investeringsomgewing is in transformasie vanaf 'n primere fokus op konstruksie, myne, en die vervaardigingsbedryf, veral die motor, hout en staal sektore, na 'n kennis gedrewe ekonomie met 'n klemverskuiwing na ontwikkeling binne die sektore, van vaardigheidsopleiding. informasie tegnologie, telekommunikasie en eiendomsontwikkeling. 'n Tekort aan voldoende infrastruktuur-en dienslewering kapasiteit, 'n tekort aan vaardighede, sowel as die hoe koers van strukturele werkloosheid, veroorsaak beperkinge met betrekking tot die impak op die greei van die Bruto Binnelandse Preduk, en hoe hierdie greei snel omgeskakel kan word in werksgeleenthede en sosio-ekonomiese ontwikkeling vir die Wes-Kaap en Suid-Afrika. Kaapstad se gedeelde posisie as gasheer van spesifieke geleenthede in 2009 en 2010, verskaf die geleentheid om deur middel van die uitbreiding van infrastruktuur investering te verseker dat investeerders en toeriste, Kaapslad as 'n volwaardige globale bestemming beskou. Hierdie gebeurtenis bied ook aan Kaapstad die geleentheid om op 'n volhoubare ontwikkelingswyse 'n besondere nalatenskap te verseker, veral met betrekking tot die vervoerstelsel, die skepping van 'n green long in die middestad, verskerpte dienslewering en 'n wereldklas veeldoelige fasiliteit, wat in totaal bydra tot die versnelde en gedeelde ekonomiese greei van die Stad Kaapstad en die Provinsie Wes-Kaap.

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Svensson, Sofia. "South Africa 2010 and beyond : A study of how the 2010 FIFA Soccer World Cup affects South Africa's environmental efforts." Thesis, Växjö University, School of Social Sciences, 2009. http://urn.kb.se/resolve?urn=urn:nbn:se:vxu:diva-2483.

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The study investigates South Africa’s actions and efforts within environmental and climate issues in relation to the country’s hosting of the 2010 FIFA Soccer World Cup. The investigation is conducted by applying idea analysis on the empirical material in order to highlight what ideas South Africa might have when it comes to environmental and climate related measures in connection to the World Cup. The two theories of Behavioralism and Rational Choice are to be compared in order to reveal the true reasons for South Africa’s environmental actions. In addition, an own-formulated hypothesis which claims that measures within environmental issues are improved due to the 2010 World Cup is tested against the empirical material. Results are presented as a review over what is being done today within environmental and climate issues in South Africa and these answers are then connected to the World Cup as it is analyzed concerning how the event affects the country’s policies and efforts within these areas. Finally, a concluding discussion states what role environmental and climate issues have in connection to a major sporting event such as the 2010 FIFA World Cup and how South Africa administers this opportunity to act accordingly and present itself to the rest of the world.

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Ntloko, Ncedo Jonathan. "Multi-stakeholder approach to planning into 2010 FIFA World Cup initiatives : a case of a non-host area in South Africa." Thesis, Cape Peninsula University of Technology, 2016. http://hdl.handle.net/20.500.11838/2365.

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Thesis (DTech (Tourism and Hospitality Management))--Cape Peninsula University of Technology, 2016.
The hosting of mega-events such as the 2010 FIFA World CupTM create expectations from the host nation, especially in the host cities. This is largely due to the impacts associated with the hosting of such events. Planning is perceived to be at the centre of successful hosting of such events. Planning also assists in making sure that benefits from such events are maximised and costs minimised. Events like the 2010 FIFA World CupTM do not only require high level planning but also a multi-stakeholder approach. With South Africa and the continent hosting the FIFA World CupTM for the first time since its inception, expectations were rising from both host and non-host areas. The study investigates a multi-stakeholder approach to planning on the 2010 FIFA World CupTM initiatives conducted by a non-host area - Cape Winelands District Municipality (CWDM), Western Cape, South Africa. The location of the CWDM is less than 45 minutes from the host city (Cape Town). By virtue of its close proximity, the CWDM positioned itself to leverage from the event as a result of possible spill-over effects. The study was driven mainly by five objectives. These include the identification of 2010 FIFA World CupTM planning initiatives, assessment of planning initiatives in relation to beneficiation of local municipalities, gaining an understanding of ways in which various stakeholders are involved in the planning initiatives, ascertaining ways in which various stakeholders perceive the benefits/spill-over effects and examining the alignment, integration and co-ordination of the 2010 FIFA World CupTM planned initiatives in the CWDM. In pursuing these objectives, both qualitative and quantitative research methods were used in the collection of data. Respondents included residents (n=1 250), established businesses (n=108) and CWDM officials (n=5), using stratified random sampling, convenient sampling and purposive sampling, respectively. A total of 1 363 questionnaires were administered among the respondents of the study.

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Moyo, Louis Grandgrind. "Brand image legacy of the 2010 FIFA World Cupтм : a long-term assessment." Thesis, Cape Peninsula University of Technology, 2018. http://hdl.handle.net/20.500.11838/2717.

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Thesis (MTech (Tourism and Hospitality Management))--Cape Peninsula University of Technology, 2018.
Sport mega-events are a powerful tool for branding nations. There has been a significant shift in countries that bid for and win the rights to host sport mega-events. Historically, Western countries used to be leaders in winning rights to host such events; however a new emerging trend has seen developing countries winning the rights ahead of developed ones, for example, South Africa, Brazil and Russia winning the rights to host the FIFA World CupTM. South Africa faced a serious branding challenge leading up to the 2010 FIFA World CupTM. Therefore, one of the primary objectives of hosting this tournament was to change international tourists’ perceptions of South Africa. There has been limited research on the brand legacies of the 2010 FIFA World CupTM, hence this research examined the brand image legacies of the tournament in the long run. It is believed that the football fans who attended the 2016 UEFA European Championship either visited South Africa during the 2010 FIFA World CupTM or watched the tournament on television (TV) at home, therefore they have certain perceptions of South Africa as a sport tourism destination. A quantitative methodology was employed to survey football tourists at fan parks and stadium precincts in five metropolitan cities in France during the 2016 UEFA European Championship, using a spatially based systematic sampling technique. In total 391 football tourist questionnaires were completed. The key findings reveal that prior to the 2010 FIFA World CupTM, football tourists’ perceptions of South Africa as a sport tourism destination were generally positive; however they indicated that they were very concerned about safety and security, as well as segregation issues, prior to the tournament. It can be argued that the tournament had a significant impact on reinforcing the positive perceptions of the destination as well as reducing the negative perceptions of the destination. The findings reveal statistically significant differences in most aspects between tourists’ perceptions prior to, and six years after, the 2010 FIFA World CupTM. Tourists’ perceptions on most aspects changed positively six years after the event, including those that were major concerns prior to the tournament. The findings also show that there has been very little repeat visitation to South Africa since South Africa hosted the 2010 FIFA Word CupTM. However, an overwhelming majority of respondents indicated that they were willing to travel to South Africa should it host another sport mega-event in the near future. The key findings of this study have a wider applicability to sport mega-events legacy research and body of knowledge. These key findings can assist destination marketers in managing the destination image and foster a greater understanding of brand image legacies of past mega-events in order to inform the bidding and hosting of future sport mega-events.

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Nyikana, Siyabulela. "Visitors’ perceptions of the 2010 FIFA world cup: a case study of the host city Nelson Mandela Bay/Port Elizabeth." Thesis, Cape Peninsula University of Technology, 2013. http://hdl.handle.net/20.500.11838/1574.

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Dissertation submitted in fulfilment of the requirements for the degree Master of Technology: Tourism and Hospitality Management in the Faculty of Business at the Cape Peninsula University of Technology 2013
The continent of Africa hosted the FIFA World Cup™ for the first time in 2010. The historical hosting of Africa‟s first mega-event by South Africa was deemed to be a key opportunity to initiate and promote socio-economic legacies for local South Africans. Therefore, the importance of examining visitor experiences and perceptions of the event cannot be overemphasised. The global struggle for competitive advantage, national reputation or nation branding is in recent times more and more significant as countries compete for attention, respect and trust of investors, tourists, consumers, donors, immigrants and media. Assessing visitors‟ experiences can contribute significantly to knowledge management and inform the planning of future events to leverage positive benefits while minimising the negative impacts. In this study, visitors‟ perceptions of the event are examined using Nelson Mandela Bay / Port Elizabeth (one of the nine [9] host cities for the 2010 event) as a case study. A spatially-based systematic sampling technique was used to interview visitors at fan parks and in the Nelson Mandela Bay Stadium precinct during the 2010 FIFA World Cup™. Face-to-face interviews were conducted and in all, two thousand, two hundred and twenty-five (n=2225) visitors were interviewed. The key findings reveal that many of the visitors came from the key tourism source markets of South Africa (the United Kingdom [UK], Germany, the Netherlands, the United States of America [USA] and France), were men and had an average age of thirty three (33) years. They generally had positive perceptions about the hosting of the event and the quality of tourism facilities and services on offer during their stay in Nelson Mandela Bay / Port Elizabeth, and South Africa generally. Additionally, many visitors suggested that the hosting of the event in Nelson Mandela Bay / Port Elizabeth offered an opportunity to experience a different tourism destination, with potential for future repeat visitations. However, the city was found to be a poor responsible tourism destination and as not being a good value-for-money destination. During the event, the Nelson Mandela Bay / Port Elizabeth region arguably drew its biggest international crowd as it usually receives fewer international tourists when compared to other regions in South Africa. The study therefore underscores the need for local tourism authorities to devise strategies aimed at capitalising on the exposure garnered through the hosting of the event and at maximising the opportunity to tap into new tourism markets with a view to increasing international visitation in a province that is said to attract only five percent of South Africa‟s international visitors.

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Marx, Andrew Morne. "Increasing soft power - a case study of South Africa's bid to host the FIFA 2010 World Cup." Thesis, Stellenbosch : University of Stellenbosch, 2004. http://hdl.handle.net/10019.1/16386.

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Thesis (MA)--University of Stellenbosch, 2004.
ENGLISH ABSTRACT: This study attempts to determine if South Africa was actively attempting to boost its soft power or symbolic power during the country’s bid to host the Fifa 2010 World Cup. Preceding works dealing with mega-events identified a number of potential benefits to the hosting nation. Some of these benefits include opportunities for development (sport and socio-economic), nation building, urban regeneration, and marketing. Previous works have focused a great deal on economic and nation building aspects of mega-events. The marketing possibility for a host to develop as a tourist destination has also enjoyed some focus. There also exists a large amount of literature dealing with power – its nature, resources and types. There is for instance structural and relational power while, in the traditional sense, wealth and military might may be seen as power resources. However, the importance and maintenance of soft power – or symbolic or co-optive power, as defined in this study – has been greatly overshadowed by the traditional ideas of power and as a result, neglected by International Relations scholars. This study links the marketing potential of mega-events with the deployment of soft power. The case study specifically deals with South Africa’s World Cup bid as a marketing forum for enhancing the country’s soft power. For such an analysis it is necessary to investigate South Africa’s diplomatic status, global position, relationship with the North and South, and power resources. The importance of soft power being essential to South Africa’s specific situation, global position and future, is also investigated. Using the bid for the 2010 World Cup, this study concludes that South Africa was indeed projecting specifically chosen images of the country with the intention of enhancing the country’s soft power. It is furthermore argued that these images are both a reflection and in support of South Africa’s foreign policy and emerging middle power position.
AFRIKAANSE OPSOMMING: Hierdie studie poog om vas te stel of Suid Afrika doelgerig probeer het om die land se sagte mag te versterk tydens die Fifa 2010 Wêreldbekerbod. Vorige studies oor grootskaalse gebeurtenisse meen dat dit sekere potensieële voordele inhou vir die gasheer. Dit sluit in geleenthede vir ontwikkeling (sport en sosio-ekonomies), nasiebou, en stedelike herlewing en bemarking. Vorige werke het ook meerendeels gefokus op die ekonomiese en nasie-bou aspekte van grootskaalse gebeurtenisse. Die bemarkingsvoordele wat dit inhou vir die gasheer se toerismebedryf is ook gereeld vehandel. Daar bestaan ook vele geskrewe werke oor mag. Verskillende bronne van mag is ondermeer ‘n gewilde onderwerp. Daar is byvoorbeeld strukturele mag en verhoudings mag. Tradisioneel word militêre en ekonomiese vermoëns gesien as bronne van mag. Die belangrikheid van sagte mag of simboliese mag, soos dit in hierdie studie gedefinieër word, is egter tot ‘n groot mate oorskadu deur traditionele idees van mag. Daardeur het Internasionale Betrekkinge akademici dit ook tot ‘n mate afgeskeep. Hierdie studie illustreer die bemarkingspotentiaal wat grootskaalse gebeurtenisse inhou vir sagte mag. Die gevallestudie handel spesifiek oor Suid Afrika se 2010 bod as ‘n potentieële bemarkingsforum vir die bevordering van die land se sagte mag. Die analise het vereis dat Suid Afrika se diplomatieke status, globale posisie, verhouding met die Noorde en Suide, en bronne van mag behandel word. Die belangrikheid van sagte mag vir Suid Afrika se toekoms word ook aangespreek. Die gevolgtrekking is dat Suid Afrika wel gepoog het om sekere gekose beelde na die buiteland te projekteer. Die spesifieke doel met die beelde was om die land se sagte mag uit te brei. ‘n Verdere bevinding is dat die beelde gelyktydig Suid Afrika se buitelandse beleid en ontluikende middel magsposisie gereflekteer het.

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Achu, Frinwei Njihy. "Resident African immigrants’ perceptions of the 2010 FIFA World Cup™ and its associated African legacy: a case study of Cape Town." Thesis, Cape Peninsula University of Technology, 2011. http://hdl.handle.net/20.500.11838/1586.

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Thesis (MTech( Tourism and Hospitality Management))-- Cape Peninsula University of Technology, 2011
South Africa goes down in the annals of African history as the first nation on the continent to host an edition of the Fédération Internationale de Football Association (FIFA) World Cup in 2010. The event has been well publicised by the host nation as an “African World Cup”, with a number of economic, socio-cultural and political legacies projected for all of Africa’s citizens. Such a scenario has triggered hope of anticipated benefits in the minds of such citizens. In this light, several studies in relation to mega-events and the 2010 FIFA World Cup™, linked to perceptions of the event impact on relevant stakeholders, has mainly targeted local South African communities. Given that the event was designed and planned within the framework of an African affair, and with South Africa’s demographic groups being inclusive of resident African immigrants, the study attempted to determine the perceptions of such immigrants residing in Cape Town with respect to the 2010 FIFA World Cup™ and its associated African legacy. The study was conducted before the hosting of the World Cup and the assessment was therefore prospective. In all, 450 questionnaires were administered to respondents in different areas in Cape Town by means of the simple convenient sampling method. Of such questionnaires, 406 were deemed usable and therefore formed the sample size for the study. The key findings of the study in terms of demographic profile reveal the average age of respondents to be 30 years, with more men than women participating in the study. Although the study confirms the male domination of football in terms of participation, increased participation by women is noted in the study. Furthermore, the findings also indicate a high level of participation of resident African immigrants in Cape Town during the 2010 FIFA World Cup™, as spectators, volunteers and operators of small businesses. Most respondents perceived the event as generating positive economic benefits for South Africa and the African continent as a whole. However, the respondents noted concerns regarding the issues of crime, the disruption of daily lives and the increase in the price of goods and services that could result from the hosting. Findings further revealed that a slight majority of respondents were aware of the projected African legacy of the 2010 FIFA World Cup™. The study provides the basis for future research into the perceptions of African immigrants in relation to sport mega-events in Africa. The different roles assumed by such immigrants and the initiatives undertaken in preparation for the event warrants a post-event assessment with a view to determine any shift in perceptions and expectations that might pave the way for a comparative analysis to be done.

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Makda, Tahira Jehan. "Assessing management of risks in the event industry by 2010 with reference to the City of Cape Town." Thesis, Cape Peninsula University of Technology, 2008. http://hdl.handle.net/20.500.11838/1594.

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Thesis (MTech (Tourism and Hospitality Management))--Cape Peninsula University of Technology, 2008.
Research shows that Cape Town has become one of the most popular and prestigious destinations to visit and has opened its doors to minor and major events worldwide. Successful annual events that have become established in Cape Town, nationally and internationally, include events such as the Cape Town International Jazz Festival, Cape Outdoor Adventure and Travel show, Community Chest Carnival, Design Indaba, Design for Living, Homemakers Expo, Cape Argus Cycle Tour, as well as the Old Mutual Two Oceans Marathon and the Cape Town International Kite Festival. Venues such as the Cape Town International Convention Centre have become an international trademark and host large events such as the World Diabetes Conference. These events and venues have placed Cape Town in the world’s top ten destinations to visit. Cape Town is currently preparing for the 2010 Soccer World Cup which places much focus on Risk Management and Compliance. Risk Management concerns predictions and preventions and is described as a process of continuous improvement, which is directed towards effective management of potential opportunities and adverse effects that would impact the event. Risk management plays an important role in the planning and organising of these major events. The aim of this study has determined what the common risks were that event stakeholders within the City of Cape Town have found difficult to manage and have regularly encountered. Risk Management has become one of the most important operational domains within the Event Industry within Cape Town, as well as on a global scale. Since Cape Town has become a global player within the events arena, in terms of major events, much focus has been on risk responsibility and accountability.

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Moloi-Siga, Kgothatso. "International media portrayals of the 2010 FIFA World Cup™ : an analysis of British and American print media, 2004-2010." Thesis, Stellenbosch : Stellenbosch University, 2012. http://hdl.handle.net/10019.1/71922.

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Thesis (MA)--Stellenbosch University, 2012.
Includes bibliography
ENGLISH ABSTRACT: The onset of democracy in South Africa in 1994 was accompanied by the rise in bids for, and the hosting of sports mega-events so as to accomplish national interests and goals. This was done with the purpose of rebranding the South African image to the international community through national and international campaigns that sought to highlight the country’s aspirant status as a rainbow nation and its pan-Africanist ideals. This study investigates how, as host for the 2010 FIFA World Cup™, South Africa was reported on by two international online media newspapers, The New York Times (United States of America (USA)) and the Guardian (United Kingdom (UK)). The aim is to address an understudied aspect of South Africa’s hosting of the 2010 FIFA World Cup™ by reflecting systematically on the tone and content of international media portrayals of the event, both before and during the tournament. The study has two focuses. Firstly, it considers the motives for South Africa’s bid to host the 2010 FIFA World Cup™. Secondly, it appraises the content and nature of reporting in the two overseas newspapers. The study uses a mix of secondary and primary sources, which include academic journals, books, websites, newspaper articles and government and the FIFA websites. The findings of this study suggest that the bid to host the 2010 FIFA World Cup™ was based on the country’s positive experience from hosting previous sports mega-events. Additionally, South Africa wanted to showcase its commercial maturity, its development of physical infrastructure, and the presence of human skills. The motives underpinning the bid aimed at dispelling and challenging international misconceptions of the African continent. The novelty of an African country bidding to stage and hosting a sport mega-event such as the FIFA World Cup™ resulted in the country gaining extensive international media coverage from The New York Times and the Guardian. The qualitative and quantitative content analysis from these two newspapers yielded some commonality and recurrence of words such as: “stadium”, “tickets”, ‘vuvuzela”, “crime”, and “security”. The differences between the two newspapers were minimal, supporting the liberal-pluralist theoretical claim that the media acts as an agenda setter, and in line with the Marxist theory of the ideological role of the media. Media coverage of sports mega-events is important and influential in determining the way in which the host country is branded, and future studies are necessary to address the
AFRIKAANSE OPSOMMING: Die koms van demokrasie in Suid-Afrika in 1994 het gepaard gegaan met die toename in tenders en die gasheerskap van megasportgebeure om nasionale belange en doelwitte te bereik. Die doel was die herposisionering van die Suid-Afrikaanse beeld in die internasionale gemeenskap deur middel van nasionale en internasionale veldtogte wat daarna gestreef het om die land se reënboognasiebeeld en sy pan-Afrikanistiese ideale te beklemtoon. Hierdie studie ondersoek hoe Suid-Afrika, as gasheer vir die 2010 FIFA Wêreldbeker, deur twee internasionale aanlynmediakoerante, The New York Times (Verenigde State van Amerika) en die Guardian (Verenigde Koninkryk) uitgebeeld is. Die doel is om die meer onverkende aspekte van Suid-Afrika se gasheerskap onder oë te neem, en voorts om sistematiese peiling te doen van die toon en inhoud van internasionale media-uitbeeldings van die sport gebeurtenis. Die studie het twee fokuspunte. Eerstens word ondersoek ingestel na die motiewe van Suid-Afrika se bod om die 2010 FIFA Wêreldbeker aan te bied. Tweedens beoordeel dit die inhoud en aard van verslaggewing in die twee oorsese koerante. Die studie gebruik ’n mengsel van sekondêre en primêre bronne, insluitend akademiese tydskrifte, boeke, webwerwe, koerantberigte en die regering en FIFA se webwerwe. Die bevindinge van hierdie studie beklemtoon dat die motiewe van Suid-Afrika se bod om die 2010 FIFA Wêreldbeker aan te bied, gegrond was op die bewese positiewe prestasierekord wat die land as gasheer in vorige megasportgebeure opgebou het. Voorts wou Suid-Afrika sy kommersiële volwassenheid, die ontwikkeling van fisiese infrastruktuur, en die teenwoordigheid van mensvaardighede ten toon te stel. Die motiewe vir die bod was ook daarop gemik om internasionale wanopvattings oor die Afrika-vasteland uit te daag en uit die weg te ruim. Die ongekendheid van die aanbied van ’n megasportgebeurtenis soos die FIFA Wêreldbeker deur ’n Afrikaland, het daartoe gelei dat die land uitgebreide internasionale mediadekking in The New York Times en die Guardian geniet het. Die kwalitatiewe en kwantitatiewe inhoudontleding het getoon dat daar ’n mate van gemeenskaplikheid en herhaling van woorde was, soos: “stadium”, “tickets”, “vuvuzela”, “crime” en “security”. Die verskille tussen die twee koerante was minimaal en ondersteun liberaal-pluralistiese teorie wat die media as ’n agenda steller uitwys. Dit ondersteun ook Marxistiese teorie oor die ideologiese rol van die media. Mediadekking van megasportgebeure is belangrik en invloedryk in die bepaling van die manier waarop die gasheerland as handelsmerk voorgestel word, en toekomstige studies is nodig om die onderbestudeerde aspekte van die 2010 FIFA Wêreldbeker ™ te ontleed. Dit sluit onder andere in, ontleding van die langtermyn ekonomiese, politieke en maatskaplike nalatenskappe van so ’n gebeurtenis.

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Hendricks, Nuraan. "An evaluation of the 2010 federation of international Football associations (FIFA) World Cup™ on business establishments : a case study of a suburb in Cape Town." Thesis, Cape Peninsula University of Technology, 2015. http://hdl.handle.net/20.500.11838/2364.

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Thesis (MTech (Tourism))--Cape Peninsula University of Technology, 2015.
Local business concerns and perceptions are generally neglected in relation to mega-event research, as most studies have, so far, focused on the broader economic impacts, as well as on the social impacts, and, more recently, on the environmental impacts of mega-events. South Africa being afforded the opportunity to host the 2010 FIFA World Cup™ created much excitement for all, and especially so for the business market. This is because the market in question is at the forefront of providing goods and services to the much anticipated increased number of tourists, whether such goods and services consist of the provision of accommodation, food and beverage, or entertainment, as well as ancillary products and services. The focus of the study was on gaining an understanding of the awareness and the impacts of the 2010 FIFA World Cup™ on businesses, especially those situated within close proximity of the Cape Town Stadium. The study was conducted three months before, and three months after, the event. The investigation explores the level of perceptions, attitudes, and experiences of the businesses in relation to the 2010 FIFA World Cup™, while simultaneously highlighting their experiences with the event. The primary objective of this approach was to ascertain whether there were any changes between the initial perceptions, and the experiences, among businesses in relation to the event. The five objectives guiding the study involved investigating: (1) business managers’ and owners’ perceptions and experiences of the event; (2) the impacts of the World Cup on businesses; (3) the level of business support for the event; (4) the impacts of leveraging initiatives on businesses; and (5) recommendations aimed at maximising the opportunities granted by future mega-events for businesses. During the pre- and post-event study, a total of 145 surveys were administered to the business owners and managers of SMMEs, using the stratified random sampling method, of which, 72 responded during the pre-event study and 104 during the post-event study.

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Daniels, Tracy. "An investigation into 2010 FIFA World Cup™ planning: a case study of the Eden District Municipality, Western Cape, South Africa." Thesis, Cape Peninsula University of Technology, 2012. http://hdl.handle.net/20.500.11838/1610.

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Dissertation submitted in fulfilment of the requirements for the degree Master of Technology in Tourism and Hospitality Management in the Faculty of Business at the Cape Peninsula University of Technology, 2012
Sport tourism, mega-events and the impacts thereof, especially in developing countries, have, in the past, tended to have been overlooked academically. This study investigated 2010 Federation of International Football Associations (FIFA) World Cup™ initiatives in the Eden District Municipality (EDM), Western Cape, South Africa, which is situated between the host cities of Cape Town and Port Elizabeth. The research investigated whether or not planning initiatives being conducted by the district and individual towns in the region were integrated or not, with special reference to the accommodation sector. The sector was the focus of the research, as most plans being conducted in the region were centred on the development of team base camps as accommodation satellites for travelling spectators. The research design consisted of self-administered electronic questionnaires, which were sent to a sample of 587 accommodation establishments. From the survey, a response of 251 valid questionnaires were received. In addition to the questionnaires, five key informant interviews were conducted with representatives from towns in the EDM. The findings indicated that, although stakeholders in the EDM were interested in becoming involved in 2010 FIFA World Cup™ planning, and despite the majority being involved in planning initiatives, little information reached the accommodation establishments in the region. As a result of such paucity of information, establishments were embarking on their own planning initiatives, which were not in conjunction with those being conducted by the EDM. The research also showed that awareness levels of plans being conducted by various stakeholders in the region were very low and that accommodation establishments knew very little about the plans concerned. Moreover, there was scant awareness of the roles of various stakeholders and involved parties in the region. The research established that, although a large number of establishments were aware of the services offered by MATCH Event Services Pty, which was appointed by FIFA to administer its Tour Operator Programme on its behalf, not many had registered with the body, due to any one or more of a range of reasons. Key informant interviews conducted as part of the study found that most of the above-mentioned respondents were working on projects in conjunction with other stakeholders, rather than in isolation, and that the level of buy-in from accommodation establishments was not very high. The majority of key informants agreed that there had not been sufficient or significant communication about the event from the EDM or from local municipalities and that the initiatives of which they were aware lacked a strong legacy focus. From the research conducted, recommendations made were that there should be a more consolidated marketing and planning effort for all towns in the EDM concerned with an event of this nature, while the individual needs, offerings and the nature of each of the towns should still be considered. Planning initiatives in a district municipality should involve all levels of stakeholders, and both communication channels, as well as the roles and responsibilities of all parties involved, must be clearly defined. In planning for the hosting of such an event as the FIFA World Cup™, the long-term needs of the area and the legacy of the event should be the main considerations in ensuring community development and sustainability radiating from the event.

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McMichael, Christopher Bryden. "Green zone nation : the securitisation and militarisation of the 2010 FIFA World Cup, South Africa." Thesis, Rhodes University, 2013. http://hdl.handle.net/10962/d1001622.

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This thesis explores the relationship between the safety and security measures for the 2010 FIFA World Cup and the militarisation of urban space and policing in post-apartheid South Africa. In particular, it focuses upon how the South African state and FIFA, the owners of the World Cup franchise, worked to present the World Cup as an event which required exceptional levels of security – resulting in a historically unprecedented joint police and military operation across host cities. However, in contrast with previous research on these security measures, this thesis aims to interrogate the political and commercial forces which constructed security and positions them against a backdrop of intensified state violence and social exclusion in South Africa. Concurrently, the South African case was indicative of an international militarisation of major events, with policing operations comparable to national states of emergency. This is representative of the ‘new military urbanism’ in which everyday urban life is rendered as a site of ubiquitous risk, leading to the increased diffusion of military tactics and doctrines in policing and policy. While the interpenetration between urbanism and militarism has often been studied against the context of the ‘war on terror’, in the case of South Africa this has primarily been accelerated by a pervasive social fear of violent crime, which has resulted in the securitisation of cities, the remilitarisation of policing and the intensification of a historical legacy of socio-spatial inequalities. The South African government aimed to use the World Cup to ‘rebrand’ the country’s violent international image, while promising that security measures would leave a legacy of safer cities for ordinary South Africans. The concept of legacies was also responsive to the commercial imperatives of FIFA and a range of other security actors, including foreign governments and the private security industry. However these policing measures were primarily cosmetic and designed to allay the fears of foreign tourists and the national middle class. In practice security measures pivoted around the enforcement of social control and urban marginalisation while serving as a training ground for an increasingly repressive state security apparatus. Security was as much a matter of fortifying islands of privilege and aiding a project of financial extraction as protecting the public from harm.
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Xoyane, Anna. "Perceptions of productivity on service delivery during the 2010 FIFA Soccer World Cup : a case of Sedibeng District Municipality / Xoyane Anna." Thesis, North-West University, 2012. http://hdl.handle.net/10394/10402.

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A number of government initiatives have been established over recent years (1994- 2010) to address the challenge of raising overall quality of life by improving productivity in South Africa. High productivity at a municipal level contributes to the overall productivity of the national economy, which in turn helps to create higher living standards. Workplace productivity refers to how efficiently and effectively an institution can turn its inputs, such as labour and capital, into outputs, such as products and services. Finding ways to increase productivity is a task that can be both frustrating and time consuming. Sedibeng District Municipality (SDM) as one of the South African local municipalities required to meet the development mandate for improving the lives of the people. Mega-events such as the FIFA 2010 Soccer World Cup in South Africa are perceived as an inhibiting factor towards service delivery. SDM is also challenged to complement the requirements of the FIFA 2010 Soccer World Cup to its daily activities. There are mixed opinions about the event. There are misconceptions about mega-events such as the FIFA World Cup, whereby managers estimated that there will be lost hours of productivity. Some managers predicted that a strong performance by the SDM would help the municipality’s ailing economy through boosted sales for beverages, food and the team's apparels. The primary goal of this study was to investigate the perceptions of productivity on service delivery during the 2010 FIFA Soccer World Cup at SDM. Exploration was also made on whether the effective strategic planning can help to improve productivity for future mega events such as the 2010 FIFA Soccer World Cup. As a result to this, a hypothesis was developed that “a focused effort and strategic approaches to increase workplace productivity during mega events (2010 FIFA Soccer World Cup) in SDM is essential, towards continuous improvement of municipal management and operations in order to deliver sustainable competitive advantage”. The hypothesis and research objectives of the study were validated by means of a literature review and empirical surveys and, in so doing open-ended and closed-ended estionnaires were used to interview participants. For the achievement of the primary objective of the study, five chapters were structured to realize the objectives of this study. This was done through a literature review by means of interviews and questionnaires to the SDM and its community members. A sample of 60 community members and municipal employees were consulted for this study. The research findings highlighted the outcomes of the research and verified the assertions made in this study. The study found that: • Productivity plays an important role in municipal service delivery, and it should be a priority and primary objective towards effective service delivery in all municipalities. • Productivity growth is important because, as a key driver of real GDP growth, it improves the prosperity and living standards of the population in SDM. • The absence of an effective strategy may lead to lack and low productivity • Strategic plan in the SDM plays an important role in ensuring sustainable delivery of services. • The impact of the FIFA 2010 World Cup, were minimal, whereby the plans of SDM were incorporated in the Integrated Development Plan for 2006-2010. • The event boosted the moral of community members and for small businesses in SDM. The study concludes with a series of recommendations for an effective public participation process in poverty alleviation programmes for communities, and for further research.
M, Development and Management, North-West University, Vaal Triangle Campus, 2012

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Chain, Dion. "Residents’ perceptions of the 2010 FIFA World Cup: a case study of a suburb in Cape Town, South Africa." Thesis, Cape Peninsula University of Technology, 2009. http://hdl.handle.net/20.500.11838/1582.

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Mini-dissertation submitted in partial fulfilment of the requirements for the degree Master of Technology: Tourism and Hospitality Management in the Faculty of Business at the Cape Peninsula University of Technology 2009
Sport tourism events have grown in prominence globally. Governments increasingly include these activities into their development and tourism strategies. Notably, there are benefits and costs to hosting sport mega-events. The 2010 FIFA World Cup presents South Africa with tangible and intangible benefits. Communities are one of the most important stakeholders of events. Research investigating residents’ perceptions on impacts of mega-events, especially those residing closest to the event location are limited. This study examined Green Point residents’ perceptions of the 2010 FIFA World Cup and the impacts of the Green Point Stadium. The aim was to investigate the level of awareness, perceptions and attitudes of residents’ living within one kilometre of the Stadium using a spatially based stratified random sampling method. Interviewer completed questionnaires were administered and 344 responses from residents recorded. Findings reveal that residents have high levels of awareness about the event but more could be done to improve communication and the dissemination of information by stakeholders. Although, the stadium location was initially contested, the majority of residents favour the chosen site. Residents’ primary concern about South Africa hosting the event relate to crime, safety and security of visitors. Overall, residents have high expectations’ regarding social and economic impacts. Moreover, residents have positive attitudes towards the country hosting the mega-event and most believe that lasting legacies will be left for the nation. The findings encourage stakeholders to promote active community involvement and participation by using all communication methods available to regularly engage with residents to address and alleviate concerns about perceived negative impacts of the event and future events.

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Darn, Telma. "Reflexões sobre o território do futebol e a Copa do Mundo FIFA 2014 no Brasil /." Rio Claro : [s.n.], 2011. http://hdl.handle.net/11449/104371.

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Orientador: Elson Luciano Silva Pires
Banca: Gilmar Mascarenhas de Jesus
Banca: Everaldo Santos Melazzo
Banca: Paulo Roberto Teixeira de Godoy
Banca: Odaleia Telles Marcondes Machado Queiroz
Resumo: Nesta tese nós introduzimos e investigamos o conceito de território do futebol que é regido sob a hegemonia da FIFA em escala global e pelas federações e confederações em escala local. O Brasil sediará em 2014 a Copa do Mundo FIFA sendo considerado um produto inovador no território do futebol brasileiro. Os legados especialmente urbanístico, turístico e de promoção da imagem do país, têm sido fortemente utilizados na sensibilização da população quanto ao aceite dos altos valores a serem investidos com o evento. Considerando-se a inovação, a adaptação e a regulação como a tríade que impulsiona a competitividade, sendo esta última, o pilar mais frágil neste território, identificamos que este evento pouco poderá influenciar no futebol brasileiro
Abstract: In this thesis we introduce and investigate the concept of territory of football. Such territory is governed by the hegemony of FIFA on a global scale and by national associations or confederations on a local scale. In 2014 Brazil will host the FIFA World Cup which is an innovative product in the territory of Brazilian football. The legacies especially urbanistic, touristic and in promoting Brazil's image have been heavily used in raising public awareness about the acceptance of high amounts to be invested in the event. Considering the innovation, adaptation and regulation as the triad that drives competitiveness, the latter being the weakest pillar in the territory of football, we found that this event may have small influence in the Brazilian football
Doutor

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Bama, Hilary Kennedy Nji. "Residents’ perceptions of the 2010 FIFA World Cup three months prior to the event: a case study of a suburb in Cape Town, South Africa." Thesis, Cape Peninsula University of Technology, 2011. http://hdl.handle.net/20.500.11838/1603.

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Thesis (MTech (Tourism and Events Management ))--Cape Peninsula University of Technology, 2011
The importance of conducting resident perception studies into the phenomenon of mega sports events cannot be over-emphasised; as such studies provide a unique platform by means of which to gauge the perceptions and attitudes of host communities with regards to the impacts of mega-events. In the context of South Africa’s hosting of the 2010 FIFA World Cup, and regarding the perceived impacts of the event on host communities, a couple of studies have been undertaken within the Green Point suburb of Cape Town. As a continuum of such studies, the current study is undertaken with the objectives of ascertaining whether any adaptations have occurred three months before kick-off of the event, and to further provide a platform for post-event longitudinal studies. Furthermore, in cases where changes in perceptions were recorded, previous studies carried out within the same study area were reflected upon. The target population in the study involved residents living within a 2- kilometre radius of the Cape Town Stadium situated in Green Point. A total of 400 questionnaires were administered to residents using a spatially based stratified random sampling method. The focus of the study was to examine the perceptions and attitudes of Green Point residents towards the development of the Cape Town Stadium and potential impacts of the 2010 World Cup on their community. Key findings of the study revealed the profile of Green Point residents to be predominantly male, with an average age of 38.2 years.

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Darn, Telma [UNESP]. "Reflexões sobre o território do futebol e a Copa do Mundo FIFA 2014 no Brasil." Universidade Estadual Paulista (UNESP), 2011. http://hdl.handle.net/11449/104371.

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Made available in DSpace on 2014-06-11T19:33:20Z (GMT). No. of bitstreams: 0 Previous issue date: 2011-09-16Bitstream added on 2014-06-13T19:48:01Z : No. of bitstreams: 1 darn_t_dr_rcla.pdf: 1772652 bytes, checksum: e91aa696ab2e598fa5f11fcc4d345014 (MD5)
Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)
Nesta tese nós introduzimos e investigamos o conceito de território do futebol que é regido sob a hegemonia da FIFA em escala global e pelas federações e confederações em escala local. O Brasil sediará em 2014 a Copa do Mundo FIFA sendo considerado um produto inovador no território do futebol brasileiro. Os legados especialmente urbanístico, turístico e de promoção da imagem do país, têm sido fortemente utilizados na sensibilização da população quanto ao aceite dos altos valores a serem investidos com o evento. Considerando-se a inovação, a adaptação e a regulação como a tríade que impulsiona a competitividade, sendo esta última, o pilar mais frágil neste território, identificamos que este evento pouco poderá influenciar no futebol brasileiro
In this thesis we introduce and investigate the concept of territory of football. Such territory is governed by the hegemony of FIFA on a global scale and by national associations or confederations on a local scale. In 2014 Brazil will host the FIFA World Cup which is an innovative product in the territory of Brazilian football. The legacies especially urbanistic, touristic and in promoting Brazil's image have been heavily used in raising public awareness about the acceptance of high amounts to be invested in the event. Considering the innovation, adaptation and regulation as the triad that drives competitiveness, the latter being the weakest pillar in the territory of football, we found that this event may have small influence in the Brazilian football

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Jurd, Megan Chantel. "A pre-evaluation of residents’ perceptions of the 2010 FIFA World Cup™ : a case study of an informal settlement in Cape Town, Western Cape." Thesis, Cape Peninsula University of Technology, 2015. http://hdl.handle.net/20.500.11838/2116.

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Thesis (MTech (Tourism and Events Management))--Cape Peninsula University of Technology, 2015.
South Africa won the right to host the first Fédération Internationale de Football (FIFA) WorldCup™ on the African continent in 2010. The 2010 FIFA World Cup™ has been heralded as a ‘once in a lifetime’ opportunity with significant legacy benefits for South Africans. Many sport mega-event organisations tend to disregard residents’ perceptions of the events’ social, economic and environmental impacts. There is a lack of research investigating responses of residents where the event takes place, specifically studies on informal residents’ perceptions of sport mega-events. The main focus of this study is to explore the level of awareness, perceptions and attitudes of residents living in an informal settlement area in close proximity to Cape Town Stadium with respect to the impacts of the 2010 FIFA World Cup™ in Cape Town. A systematic, stratified random sampling technique was used to survey 370 household residents of Joe Slovo, which is the nearest informal settlement to Cape Town Stadium, three months before the hosting of the 2010 FIFA World Cup™. The findings revealed that the majority of the residents were aware of the 2010 FIFA World Cup™, and that communication from stakeholders could have improved. The residents also expressed their support for the event by indicating various levels of participation. They also generally had positive perceptions towards the 2010 FIFA World Cup™, but highlighted that big businesses and the wealthy and rich would mainly benefit from the event. Social concerns were related to traffic congestion, excessive noise levels, and crime. An investigation of this sort ‘paves the way’ for on-going research into residents’ perceptions of the 2010 FIFA World Cup™. It is recommended that the focus should be on longitudinal impacts rather than short-term impacts and that a legacy should be left behind

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Cesar, Nathaly Barbieri Marcondes [UNESP]. "A ordem dos discursos do Futebol Arte brasileiro: um estudo sobre a divulgação da Copa do Mundo FIFA 2014 pelas emissoras de TV aberta." Universidade Estadual Paulista (UNESP), 2016. http://hdl.handle.net/11449/144259.

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Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)
Diante da constante representação em diversos produtos midiáticos de que o futebol brasileiro seria caracterizado como o “futebol arte”, e do surgimento de recentes estudos acadêmicos que problematizam ou que recusam esta caracterização quando se observa o futebol nacional, especialmente a partir da década de 1970, este trabalho teve como objetivo tentar entender como o primeiro discurso ainda se mostra hegemônico em nossa sociedade. Por meio de uma pesquisa bibliográfica que pretendeu compreender como se formaram as diferentes falas a respeito deste esporte no Brasil, bem como quais influências elas receberam das diferentes esferas sociais, o trabalho procurou verificar como a mídia se tem apropriado da visão fundada por Gilberto Freyre (1938) a respeito do “futebol arte” com fins de persuasão dos telespectadores, auxiliando, desta forma, que esta ideia continue sendo propagada, embora existam discursos atuais na academia que procurem desmistificá-la. Para isso, foram utilizadas as classificações propostas por Foucault (1999) para possíveis formas de exclusão ou interdição de discursos, presentes em sua obra A Ordem do Discurso. Foram selecionadas para análise três produções audiovisuais desenvolvidas para a divulgação do evento: o videoclipe da emissora de TV Bandeirantes; a chamada da emissora de TV Globo; e a vinheta da própria entidade organizadora da Copa do Mundo, a FIFA. Os objetos foram analisados de acordo com sua estratégia de construção através da metodologia traçada por Vanoye e Goliot-Lété (2012) e, posteriormente, enquadrados no método de Foucault (1999) para que fosse possível responder ao problema lançado neste estudo: por que o discurso sobre o “futebol arte” ainda parece mais valorizado não só pela mídia, mas pela própria sociedade, se uma segunda formação discursiva mais atual, surgida no meio acadêmico, tem procurado desmistificá-lo?
Given the constant representation in media products that Brazilian football would be characterized as "soccer art", and the emergence of recent academic studies questioning or refusing this characterization when observing the national football, especially from the 1970s, this work aims to understand how the first discourse still shows hegemonic in our society. Through a bibliographic research which intended to understand how the different discourses about this sport in Brazil were formed, as well as what influences they received from different social spheres, this work will try to verify how the media has been appropriating the vision founded by Gilberto Freyre (1938) about the "soccer art" with persuasion purposes, helping in this way, that this idea continues to be propagated, although there are current research in academia looking to demystify it. For this, the proposed classifications were used by Foucault (1999) for possible forms of exclusion or prohibition of discourses, present in his work "The Order of Discourse". They were selected for analysis three audiovisual productions developed for the dissemination of the event: one of the Bandeirantes TV station; one of TV Globo station; and one of the own organizer of the World Cup, FIFA. The objects were analyzed according to its construction strategy through the methodology outlined by Vanoye and Goliot-lete (2012) and, later, were framed in Foucault's method (1999) so that it could respond to the problem launched by this study: why the discourse on the "soccer art" still seems more valued not only by the media but by society itself, if a second more current discursive formation, which emerged in academia, has sought to demystify it?

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Olckers, Teresa. "Tax consequences of the 2010 FIFA World Cup." Master's thesis, University of Cape Town, 2011. http://hdl.handle.net/11427/13508.

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With all the excitement in South Africa about the 2010 FIFA World Cup kicking off on 11 June 2010, tax relief will be granted on import tax and VAT, amongst others, in terms of the Revenue Laws Amendment Act 20 of 2006 (hereafter referred to as RLAA). FIFA (Federation Internationale de Football Association), confirmed that SAFA may have the right to serve as a host for the 2010 FIFA World Cup, but in order to qualify 17 guarantees were to be given by South African government to FIFA which is a general requirement for all host cities. These guarantees will be provided by various government departments focusing on the financial environment, safety and security, intellectual property and marketing rights, transport and telecommunications as well as custom duties, other taxes and duties and levies by the Minister of Finance. The government of The Republic of South Africa issued several guarantees that they would comply with to meet certain requirements set out by FIFA for World Cup hosts (Wilson, 2008:1). These include, inter alia, the provision of taxation relief for qualifying individuals and entities. Trevor Manuel, former Minister of Finance, included certain provisions in the RLAA, to give effect to FIFA’s requirements. The RLAA created a tax-free bubble around the FIFA-designated sites so that profits on consumable and semi-durable goods sold within these areas will not be subject to Income tax; nor will VAT be levied. Tax relief will be given on specific goods and services for qualifying taxpayers, as defined in the Income Tax Act 58/1962 ("The Income Tax Act"), (Wilson, 2008:1). This relief system will be governed by an accompanying abuse paragraph in the legislation in order to limit any loss that may be suffered by the South African Revenue Service ("SARS"). The positive and negative impacts, which will arise from hosting such an international event, are important to discuss and consider.

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Ligongo, Idd Ludovick. "The FIFA World Cup in USA Today: 1990-2010." Thesis, Wichita State University, 2011. http://hdl.handle.net/10057/5184.

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Since the nineteenth century, U.S. newspapers have contributing to the promotion of sports, and in the twentieth century, their sports-related news has emphasized the country’s big spectator sports such as baseball, football, and basketball (McChesney, 1989; Fort, 2000). In contrast, throughout the rest of the world, soccer and its FIFA World Cup tournament, which is held every four years, have captured much more attention than it has in the United States (USA Today, 2006). Schlesinger (1978) argued that news does not select itself, but is rather the product of judgments concerning the social relevance of given events and situations based on assumptions concerning their interest and importance. With this in mind, a study was designed in order to learn about how Americans regard soccer and the World Cup and whether their regard for them is undergoing a transition. More specifically, using quantitative content analysis and qualitative inductive thematic analysis, the thesis studied the amount and thematic nature of U.S.A. Today’s news and editorial coverage of the six FIFA World Cup tournaments held from 1990 to 2010. Research indicates that the newspaper published 1,079 articles during these tournaments. The peak of coverage was reached in 1994, when the U.S. hosted the event for the first time. The paper’s reportage and commentary pieces emphasized statistics, history, atmosphere, drama, political, social and international relation affairs. And finally, USA Today characterized the relationship between the FIFA World Cup and the United States as an event that is not for Americans, as the hope of U.S. soccer, as lacking a connection to U.S. television audiences, as a simple game that people from any economic group can enjoy, and as an event with importance not only in the domain of sports, but as one that inspires patriotism.
Thesis (M.A.)--Wichita State University, College of Liberal Arts and Sciences, The Elliott School of Communication.

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Leitner, Christoph, Achim Zeileis, and Kurt Hornik. "Forecasting the Winner of the FIFA World Cup 2010." Institute for Statistics and Mathematics, WU Vienna University of Economics and Business, 2010. http://epub.wu.ac.at/702/1/document.pdf.

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The FIFA World Cup is one of the most prestigious tournament all over the world and hence there is major interest, among fans and experts alike, in forecasting the winner of this tournament. To investigate this issue, a class of linear mixed-effects models for quoted winning odds from various bookmakers is explored. Based on this "prospective" data reflecting the expectations of the bookmakers (as opposed to past performances used in many other forecasting methods) different models for the "true" odds of winning the tournament can be established, capturing both team-specific effects (along with effects for the team's tournament group and continental confederation) and bookmaker-specific variations. A selection among various model specifications yields a model with a fixed team effect plus a random bookmaker-specific deviation. It forecasts team Spain with a probability of 17.86% as the winner of the tournament; the second best team is Brazil with a winning probability of 15.27%. In addition to the forecast of the winning probability, information about the groups of the preliminaries and the different continental confederations can be obtained from the model.
Series: Research Report Series / Department of Statistics and Mathematics

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Mosime, Kwenaitsile Maitshwarelo. "The post-event function of world cup stadia as contribution to the 2010 Fifa World Cup legacy." Diss., University of Pretoria, 2016. http://hdl.handle.net/2263/60396.

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In today’s sport environment, a mega event such as the FIFA World Cup involves major costs for the hosts, and high demands for all organizing stakeholders in order to ensure successful implementation. Despite the opportunity cost, this poses for the hosting country, bidding for these events remain highly competitive due to the perceived benefits of staging this event. Analyses show that new stadia are often built for the event and these require long-term planning and sustainable use in order to be operated successfully. Problematically, stadia that succumb to the challenges of operational and maintenance costs are referred to as ‘white elephants’. Successful stadia are those with good legacy plans that are geared towards the realization of positive long-term benefits. As owners of the stadia after a major football tournament such as the FIFA World Cup 2010, Local Municipalities face the challenge of ensuring that the stadiums remain sustainable after the event as well as covering the costs of maintaining the facilities. Therefore it is vital to know the function of the stadia. This study explores the perceptions of Local Municipalities on the World Cup stadia contribution towards the legacy of the 2010 FIFA World Cup. The study poses the following research question: How do facility managers at Local Municipalities in South Africa perceive the function of the 2010 FIFA World Cup stadia as part of the legacy of the tournament?
Dissertation (MA)--University of Pretoria, 2016.
Biokinetics, Sport and Leisure Sciences
MA
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Seth, Shivaan. "FIFA World Cup: Factors that explain the performances of National Football Teams." Scholarship @ Claremont, 2018. http://scholarship.claremont.edu/cmc_theses/1919.

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This paper examines the determinants of FIFA World Cup performances of nations. The study incorporates socioeconomic, cultural, demographic and football-specific factors to investigate how World Cup results can be explained. A linear regression is used to study the last five tournaments, and the model finds that being seeded for the draw, and the host country effect are statistically significant variables. Additionally, I discover two new variables – namely, having a star player and having become a member of FIFA before 1924, as being statistically significant in my analysis.

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Mills, Lucy Caroline. "The 2010 Fifa world cup: Perceptions of its sports and development legacy potential." Master's thesis, University of Cape Town, 2010. http://hdl.handle.net/11427/3866.

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Sport mega-events are a contemporary phenomenon which embody and unify global processes in an increasingly globalised world. Whilst the sport industry has grown exponentially as a result of global market forces envisaging extensive economic opportunities, hosting a mega-event has also been economically attractive for cities and countries. In aiming to be globally competitive and world-class, mega-events derive from an economic-growth centred model of urban development, whereby benefits will 'trickle-down' to the poor and marginalised (Pillay and Bass, 2008). The 2010 FIFA World Cup typifies such an event as it encompasses historical, geopolitical, economic and socio-cultural processes that have intensified and been intensified by, globalisation. South Africa's bid for the 2010 FIFA World Cup however, has differed from other mega-event bids. Official World Cup discourses boast that the World Cup will produce lasting socio-economic impacts to South Africa and indeed the rest of Africa. FIFA and the South African government have labelled the 2010 World Cup an 'African World Cup' with promises of stimulating pan-African economic and sociocultural opportunities. There is significant emphasis on providing social benefits to underprivileged populations. One of the anticipated social legacies is the development of sport structures and increased participation of sport in disadvantaged areas where barriers to sport are most entrenched. The aim of the research project was to determine whether a sport and development legacy is in fact materialising in both South Africa and Zambia as a result of South Africa hosting the World Cup. I employed a qualitative research design and conducted 20 semi-structured in-depth interviews with representatives from a wide variety of sport and development related organisations in Cape Town and Lusaka. I regarded this cross-section of people as best positioned to provide evidence of a legacy. v Findings demonstrate that the official World Cup discourses generated by FIFA and the South African government pledging benefits continent-wide, have infiltrated everyday discourse of people in townships in Lusaka and Cape Town. There is however a discrepancy between this rhetoric and the reality. Respondents from smallscale, community-based sports structures rarely perceive themselves or their organisations to benefit from World Cup opportunities due to a lack of access to information and resources. Despite limited tangible gains or involvement, a sense of pride in South Africa, and indeed Africa, is evident. This alone is contributing to the support of the World Cup rather than visible positive changes in disadvantaged communities. In contrast to these organisations, representatives from larger, wealthier sport for development NGOs record increased funding and activities. This research has therefore exposed a dual system of sports delivery present in South Africa and Zambia. Whilst sport for development NGOs thrive, community sports structures struggle to the point of being near dysfunctional or even non-existent. Given the problematic history of donor-driven, Northern-based development programmes, we must be wary of perpetuating the marginalisation of local voices. This thesis suggests that pitfalls of globalisation at large are reproduced in globalised sport. It substantiates existing literature that doubts the potential of the World Cup to generate development among poorer populations.

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Visser, Stephen David. "The socio-cultural impact of the 2010 FIFA World Cup™ on Cape Town residents." Thesis, Cape Peninsula University of Technology, 2015. http://hdl.handle.net/20.500.11838/1628.

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Thesis submitted in fulfilment of the requirements for the degree Master of Technology: Sport Management in the Faculty of Business and Management Sciences at the Cape Peninsula University of Technology
Socio-cultural impact studies of sporting mega-events are very limited and little literature exists on the intangible effects on the residents of the host nation. Nonetheless, several historical examples, such as the 1995 Rugby World Cup in South Africa and the 2006 FIFA World Cup™ in Germany, exist and have demonstrated that sporting mega-events can fuel social cohesion and contribute to the nation-building process. Owing to the complex history of South Africa, it was difficult for residents and stakeholders to pre-determine whether the 2010 FIFA World Cup™ would foster social identity and cohesion in the country or if it would contribute to the entrenched social cleavages and lead to negative nationalism such as xenophobia. For this purpose and to provide a platform for longitudinal studies, this study investigated socio-cultural impacts of the 2010 FIFA World Cup™ on host residents living in Cape Town and compared the opinions and attitudes of 400 respondents before and after the event using a spatially based stratified random sampling method. In an additional study conducted in Cape Town, 288 South African residents were interviewed during the mega-event, using a purposive sampling method to supplement the findings on the topics of national pride, nation-building and nationalism. Key findings revealed that respondents were very positive about South Africa’s hosting the 2010 FIFA World Cup™ and believed it to be a positive socio-cultural legacy for the country, despite high expectations of socio-cultural benefits and initial concerns and doubts among residents before the event. During the tournament, the respondents also showed high levels of agreement with most statements from Smith’s National Pride Index, indicating a strong connection with their South African identity and high levels of national pride and patriotism. This was further fuelled owing to the heightened sense of euphoria and excitement of hosting this historic mega-event. The study encourages stakeholders to continue with post-event longitudinal research in order to fully understand the changes in the residents’ perceptions and to re-evaluate the long-term socio-cultural legacy impacts on host residents.

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Van, Graan Marteleze. "South African host city volunteers' experiences of the 2010 FIFA World Cup South Africa™." Diss., University of Pretoria, 2012. http://hdl.handle.net/2263/27565.

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The 2010 Fédération Internationale de Football Association’s (FIFA) World Cup (WC) would be the first time that a FIFA WC would be hosted on the African continent. This study was aimed at describing the South African City of Tshwane (COT) general volunteers’ experiences of volunteering at the 2010 FIFA WC. The FIFA Volunteer Programme consists of two groups of volunteers: Local Organising Committee (LOC) volunteers and each Host City (HC) volunteers. The COT volunteers are HC volunteers from the Tshwane Metropolitan Area (TMA). Volunteers are active in a variety of different contexts, namely in the community, volunteers at sport clubs or schools and also at mega sport events. Volunteers make it possible to host a mega sport event because they provide their time and effort without expecting remuneration or they receive a stipend amount. The existing literature of volunteers at mega sport events investigated what motivated volunteers to participate as well as how satisfied the volunteers were with the experience. The aim of this study was to describe COT general volunteers’ experiences of preparing (preparation phase) for the 2010 FIFA WC; COT general volunteers’ experiences during (participation phase) the 2010 FIFA WC, as well as the South African COT general volunteers’ experiences on their involvement (reflection phase) at the 2010 FIFA WC was described. The methodology employed in this study was Descriptive Phenomenology and the Duquesne Phenomenological Research Method was used to analyse the material. The differences between Descriptive Phenomenology and Interpretive Phenomenology were described. The material consisted of a written account as well as an interview, which was based on the essences that were portrayed in the written accounts. There were five participants — three spectator services volunteers and two rights protection volunteers. All of the participants were female. The findings of this study were divided into the preparation phase, participation phase and the reflection phase. In the preparation phase the COT general volunteers described two essences namely, the application process and training. In the participation phase the COT general volunteers experienced four essences namely, the working of shifts, interaction with volunteers, interaction with supervisors and lastly interaction with tourists. In the reflection phase the volunteers described two experiences, growth and value. This research project contributes to sport psychology because this study describes the experiences of volunteers at the 2010 FIFA WC.
Dissertation (MA)--University of Pretoria, 2012.
Psychology
unrestricted

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Galal, Meenal. "Patient presentations during the 2010 FIFA World Cup: Cape Town, South Africa's public emergency centres." Master's thesis, University of Cape Town, 2012. http://hdl.handle.net/11427/6559.

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Includes abstract.
Includes bibliographical references.
In light of the inconclusive findings highlighted within the literature currently, suggestions have been made that further studies are required in order to gain deeper insight into the dynamics and variables which may influence patient presentation to emergency centres during major sporting events, as well as their significance, if any. The primary aim of the study is to determine what impact the 2010 FIFA World Cup South AfricaTM had on emergency centre presentations. The objective of the study is to conduct a retrospective, observational, cross-sectional study utilizing previously collected audit data from emergency centre records during the period of a major sporting event, the 2010 FIFA World Cup South AfricaTM, ie. 11th June 2010 to 11th July 2010. The data of the WC2010 audit will be analysed to assess the presence of any statistically significant differences between analyzed variables within the period in question as compared with the control period (11th June to 11th July 2009), in which there was an absence of such an event. A comparison of the data described, to control periods with an absence of major sporting events may allow insight into whether such events require consideration of staffing requirements, capacity/throughput assessment and contingency planning, or not.

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Keebler, Michael Patrick. "Reaching the Goal: An Intercultural Communication Analysis of the “Social Profitability” of the FIFA World Cup." Thesis, Boston College, 2011. http://hdl.handle.net/2345/2205.

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Thesis advisor: Marilyn Matelski
This thesis examines the various ways in which cultures across the world have used the game of soccer, or football, as a cultural unifier. With minimal equipment and simple rules, football is universally understood and globally popular. The uniting and inspiring power of football reaches its peak every four years during the Fédération Internationale de Football Association (FIFA) World Cup. The tournament pits 32 of the world‘s best national football teams against one another in a dramatic and wildly popular contest that declares one team the World Champion. Despite the competition on the field of play, the bidding process to win the privilege to host the FIFA World Cup is equally intense. Nations across the world vie for the chance to host one of the world‘s biggest and most prestigious sporting events, seemingly in the hopes of boosting the nation‘s economy. Scholarly research, however, claims that hosting a World Cup has a negligible, and sometimes even negative, effect on the host nation. Why, then, do nations bid so fiercely to host the World Cup? This thesis posits that the host nation is not primarily concerned with earning money, but with accruing ―social profitability‖ from hosting the tournament. The intangible benefits to hosting the World Cup include situating the nation as a world class destination for business, trade, and travel. Further, hosting the World Cup gives the host nation the chance to showcase its unique culture to the world, while fostering peace, unity, and fair play across the globe in celebration of the beautiful game, football
Thesis (BA) — Boston College, 2011
Submitted to: Boston College. College of Arts and Sciences
Discipline: Communication Honors Program
Discipline: Communication

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Mwanuhehere, Kambere. "An investigation of safety and security measures in Cape Town with respect to the 2010 Soccer World Cup tournament." Thesis, Cape Peninsula University of Technology, 2009. http://hdl.handle.net/20.500.11838/978.

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Thesis (MTech (Business Administration)--Cape Peninsula University of Technology, 2009
Over the years, the history of football has been characterised by several incidents of violence and disasters. According to Helding et al. (2002:4) globally, since 1945, approximately 1,000 people are believed to have lost their lives and about 3,400 people have been injured in nearly 30 serious soccer stadium accidents. In 1989, English soccer witnessed a stampede that left around 96 people dead at Hillsborough stadium in Sheffield during an FA cup semi-final match between Liverpool and Nottingham. Similar incidents in Africa occurred in Ghana in May 2001 when 126 supporters died after a stampede at Accra stadium at the end of a local league game. In South Africa, Ellis Park stadium witnessed a similar disaster on 11 April 2001, which left 43 people dead when soccer giants Kaizer Chiefs and Orlando Pirates clashed in a premier league soccer game. South Africa lost the bid to host the 2004 Olympic Games in Cape Town in favour of Athens and the 2006 FIFA World Cup to Germany as a result of perceived high crime rate. Whether perceived or real, issues of safety and security impact negatively on the image of a host nation. On the other hand, South Africa was selected to host the 2010 FIFA World Cup competition, despite a continued prevalence of high crime rates across the country. More effort from the Government is needed to guarantee adequate safety and security at soccer stadiums, training venues, and other areas used for public gatherings. Stakeholders that deal with safety and security, such as SAPS, Metro Police, Fire Brigade, and emergency medical services, should be deployed in such a way that they can respond quickly to emergency situations. A literature review has shown a close relationship between crime and event tourism. The crime mapping concept, which covers hot spot theory, routine activity, crime pattern approach and rational choice theory, helps in the understanding that some areas may be more affected by crime than others and that criminals' motivations can differ. Some of the most recent mega large-scale events used in the literature review includes: FIFA Soccer World Cup Competitions in Korea/Japan in 2002 and in Germany in 2006. This has provided guidance for South African organisers in terms of dealing with security issues. These examples have also provided a framework of reference on how to garner support and collaboration of national and international security agencies, which are relevant to the staging of the 2010 Soccer World Cup in South Africa. The foundation of this research considers the employees views concerning safety, security and health in Cape Town. It is envisioned that these ideas can strengthen future management decisions with regard to preparing safety, security and emergency services for major events such as the 2010 Soccer World Cup. This should not only involve taking note of security staff ideas, but also incorporating them into the grand national safety and security strategy and ensuring the full implementation of the security strategy at ground-level.

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Carlson, Andrew F. "Small Business and the 2010 FIFA World Cup: The Use of Communication Technology in South African Micro-Enterprise." Ohio University / OhioLINK, 2010. http://rave.ohiolink.edu/etdc/view?acc_num=ohiou1273587777.

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Hoppe, Solvejg. "All Eyes on Africa : The Representation of South Africa in Transnational Television News during the 2010 FIFA World Cup." Thesis, Stockholms universitet, Institutionen för journalistik, medier och kommunikation (JMK), 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:su:diva-59014.

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The reality as we perceive it is shaped by various forms of representation regarding race, ethnicity, gender, class, etc. that are influenced by the media. When in summer 2010 the FIFA World Cup took place in South Africa, the host country was faced with the challenge of being in the international media focus and hence also the object of coverage in transnational television news. For the present study, which is based on the concept of media representations, the relation of sports and news media, previous research on football World Cups in the media and the role of transnational television, newscasts from three transnational broadcasters, BBC World News, CNN International and Al Jazeera English have been analyzed. The study aims to reveal how they depict and frame the host country, which topics were considered to be newsworthy, the differentiation between the country South African and the African continent and whether similarities or differences can be found in the three broadcasters’ coverage. To get answers to the research problem a combination of two methodological approaches, a quantitative content analysis, measuring the frequency of certain key topics, and a more interpretative qualitative discourse analysis of newscasts aired during the World Cup in June and July 2010, has been conducted. The findings suggest that the broadcasters were trying to represent South Africa from different perspectives, reporting about a broad variety of topics going beyond the actual football event, clearly differentiating between the continent and the host country. Nevertheless, the broadcasters’ way of presenting certain topics differs slightly. Hence, the study provides insights into how the broadcasters represented the host country as well as a comparison of their reporting. Moreover, it can function as a basis for future research that, for example, seeks to include the audience’s perception of the mediated image.

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Jenkins, David. "Exploring the signalling potential of mega-sporting events : an analysis of the 2010 FIFA World Cup in South Africa." Master's thesis, University of Cape Town, 2016. http://hdl.handle.net/11427/20535.

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Mega-sporting events such as the 2008 Olympic Games in Beijing, the 2010 FIFA World Cup in South Africa and the 2014 FIFA World Cup in Brazil have been observed to serve as highly influential tools for the promotion of positive media impressions surrounding the host destination. Drawing from the field of existing knowledge surrounding the sociology of sport, the media and media content analysis, this study reports on a media content analysis conducted on the local news coverage of the 2010 FIFA World Cup in selected South African newspapers. Monitoring coverage over and eight-year pre- and post-event period, the analysis identified five principal themes: stadiums; safety and security; Bafana-Bafana; social-impact; and economic-impact. The findings indicated a cyclical-type shift in conversation, where focus was placed on impressions of host-nation capabilities and readiness in the lead up to the event, to profound euphoria, unity and pride during the hosting stages of the event, and finally onto critical impact and legacy evaluation in the post-event phase. The sentiment of the coverage was largely balanced across all periods, with the total number of positive references only slightly exceeding that of negative references. These findings serve as critical insight to the work of event organisers, media managers and policy developers alike, whom all hold a vested interest in managing the perceived impressions of mega-sporting events. Practical implications for these stakeholders include: i) establishing greater clarity with respect to the overall signalling benefits of mega-sporting; and ii) informing media management campaigns to reinforce the power of mega-sporting events as a positive reference point - especially in the post-event legacy period.

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Naidoo, Deshica. "An investigation into the sustainability of township tourism post the 2010 FIFA World Cup™ - the case of Soweto." Diss., University of Pretoria, 2010. http://hdl.handle.net/2263/25262.

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This research is a post event study that looks at the experience, challenges and the sustainability of the township tourism industry in Soweto after the 2010 FIFA World Cup ™. South Africa faces the challenge of high unemployment and low economic growth. The awarding of the world cup was seen as a welcome opportunity to address these challenges. Tourism was identified as a sector that could play a huge role. Many partnerships were formed by business and government to maximise the 2010 World Cup experience on the tourism sector. Entrepreneurship and SMME development was seen as a way to get the less skilled active in the tourism economy. This study draws on research of mega events, SMME development and tourism. The findings were that although the tourism industry has had a good world cup experience and most SMME‟s have benefited, the maximisation of this benefit was not achieved. Recommendations include implementing interventions from studies undertaken from end to end, encouraging youth SMME‟s and growing internal tourism. Copyright
Dissertation (MBA)--University of Pretoria, 2011.
Gordon Institute of Business Science (GIBS)
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Kachkova, Anna. "The politics of bidding and the politics of planning : a comparison of the FIFA World Cup in Germany and South Africa." Thesis, Stellenbosch : Stellenbosch University, 2008. http://hdl.handle.net/10019.1/1638.

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Thesis (MA (Political Science))--Stellenbosch University, 2008.
This study focuses on the bidding for sports mega-events, their subsequent planning, and the politics surrounding these processes. The specific examples analysed here are those of the FIFA Football World Cup™ in Germany in 2006, and the forthcoming 2010 World Cup to be hosted by South Africa. The events are examined against a backdrop of increasing competition to host mega-events, spurred on by a widespread belief in the economic benefits that result from hosting, with a frequent disregard for the social and economic costs involved. Four central research questions are addressed in the course of this thesis. The first is the role of corporate actors and their influence on mega-events, the second is the question of what processes characterise both the bidding and planning stages of an event, including the main actors, agendas and discourses involved in both of these stages. Thirdly, the significance of hosting the World Cup in both the German and South African case is examined, and fourthly, the long-term implications of South Africa’s hosting of the 2010 World Cup, both for the country itself and for developing nations more broadly, is considered. The research methodology used for this thesis is predominately qualitative, and utilises mostly secondary sources, including books, academic articles, press articles, and information off the official websites of the football organisations involved. The main findings of this thesis are that while both countries in question had seemingly compelling reasons for hosting the World Cup, and while benefits can stem from the event, the longevity of such benefits is questionable, and the costs involved can be especially heavy in a developing context such as that of South Africa. Furthermore, those that stand to benefit the most from the events include transnational corporate actors, with the implication that significant financial gains never reach the host economy. Nevertheless, an ever-increasing willingness on the part of numerous nations to host mega-events means that the German and South African cases can provide lessons for future hosts, and South Africa’s World Cup has particular significance as a test case for mega-events hosted by developing nations. Finally, this thesis stresses the need for further research in this field. It also aims to break some new ground by examining the commonalities and contrasts to be found in the bidding and planning processes of a mega-event as carried out by a developed and a developing nation.

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Moshoeshoe, Maloela. "Residents’ perceptions of the 2010 Fifa World Cupτм in Port Elizabeth: a pre-and post-event comparison." Thesis, Cape Peninsula University of Technology, 2014. http://hdl.handle.net/20.500.11838/1613.

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Dissertation submitted in fulfilment of the requirements for the degree Master of Technology: Tourism and Hospitality Management in the Faculty of Business at the Cape Peninsula University of Technology
The 2010 FIFA World CupTM was hosted for the first time on the continent of Africa. The importance of understanding residents’ perceptions of such mega-events is key. Most studies that have previously been commissioned on residents’ perceptions have focused on the pre-event, with only a few focusing on what transpired post-event, as regards the legacy impacts associated with a mega sport event of that nature. This study focuses on the residents’ perceptions of the 2010 FIFA World CupTM in Port Elizabeth (one of the nine host cities of the 2010 tournament), with the view to compare pre- and post-event impacts. Both qualitative and quantitative methods of data collection were used in the study. The survey population of interest, included residents living within a two kilometre (2km) radius of the Nelson Mandela Bay Stadium. The sample size (n=700) of questionnaires that was collected (with 350 each for pre- and post-event) was administered in face-to-face interviews that were conducted with the respondents. The results showed significant statistical differences and similarities between the pre- and post-event responses in relation to key socio-economic variables. Shifts in perceptions were noted in terms of comparing both event phases. Post-event, residents displayed a more positive perception of the impact of the event. The study recommends the need to develop legacy indicators to track, monitor and determine the long-term effects of the event. In addition the necessity for a longitudinal study that measures changes in perceptions over time is essential.

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Steyn, J., Beer M. de, and H. Fouché. "In anticipation of the 2010 soccer world cup in South Africa: occurance of street robberies on Durban's "golden mile"." Acta Criminologica, 2009. http://encore.tut.ac.za/iii/cpro/DigitalItemViewPage.external?sp=1001259.

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ABSTRACT Durban's “Golden Mile” is the city’s most prominent tourist attraction and contributed ± R225 million towards much needed job creation and poverty alleviation in the region during the 2007 financial year, a trend which is set to increase dramatically during the FIFA (Fédération Internationale de Football Association) 2010 Soccer World Cup, which was awarded to the Republic of South Africa. The City of Durban will host eight World Cup matches, including a semi-final at the newly designed Moses Mabhiba World Cup 2010 Stadium. The high incidence of violent crimes committed against tourists, which is also reported on in the international media, has caused the concern that if tourists perceive the beachfront to be unsafe they will be hesitant to visit Durban again, while the likelihood also exists that they might discourage other potential visitors. This paper is an attempt to provide input to the discourse on the matter based on empirical research. Much of the research on crime and tourism is founded on economic models of criminal behaviour. The current study contributes to the expanding crime and tourism literature by providing facts and accurate statistics instead of anecdotal information on violent crime and tourism, more specifically with regard to the so-called “street robberies”. From the data collected and analysed, it will become evident that during 2006, 90% of the street robberies reported to Golden Mile hotel security was not documented in the form of a case docket with the SAPS. Through the use of qualitative data analysis techniques such as theming, coding and categorising, the study will also reveal that all the respondents who completed the open-ended questionnaire are of the opinion that preliminary crime scene investigation of street robberies committed against tourists on Durban’s Golden Mile was, for a variety of reasons, ineffective. Finally, based on the relevant literature as well as the findings of the study, a number of recommendations will be put forward.

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Knott, Brendon Kevin. "The strategic contribution of sport mega-events to national branding : the case of South Africa and the 2010 FIFA World Cup." Thesis, Bournemouth University, 2015. http://eprints.bournemouth.ac.uk/22504/.

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Nation branding is an emerging and contested discourse at the convergence of diverse fields such as business management, tourism, social and political sciences. Sport mega-events have previously been associated with some degree of brand-related benefits for the host nation. However, there have been no studies that have clearly revealed these opportunities or investigated their impact on the development of brand equity for a nation. Furthermore, no studies have examined the inherent characteristics of a sport mega-event that create such opportunities. The contemporary emphasis on the ability of sport mega-events to deliver legacies also raised the question of how nation branding benefits can be sustained post an event. While sport mega-event leveraging studies have begun to emerge, none of these has focused on the manner in which brand stakeholders can leverage and sustain nation branding opportunities specifically. This study therefore aimed to identify the strategic branding opportunities created by a sport mega-event for a host nation and to indicate how brand stakeholders could leverage and sustain these opportunities. The study used a mixed methods, sequential, qualitative-dominant status design (quan → QUAL). The case of South Africa and the 2010 FIFA World Cup was selected as the study context, as it represented an emerging nation that specifically stated its aim of using the sport mega-event to develop its brand. In order to assess brand image perceptions and the degree to which these were impacted by the mega-event, a quantitative study investigated international visitors’ nation brand perceptions during the event (n=561). Informed by the results, a qualitative study was designed to elicit the experiences, lessons and insights of selected, definitive nation brand stakeholders and experts (n=27), with whom in-depth, semi-structured interviews were conducted, two to three years post the event. This study clearly identifies the strategic manner in which a sport mega-event creates equity for a nation brand. Furthermore, it reveals the inherent characteristics of a sport mega-event that create such opportunities. It also challenges the conceptualisation of legacy, rather promoting the strategic activities of stakeholders in order to sustain event benefits. The findings will assist policy makers and stakeholders to leverage the opportunities created by an event more effectively and make more informed policy decisions regarding the bidding and hosting of events.

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Sörensen, Karin, and Sophia Winqvist. "Let everyone into the game : A case study of entrepreneurs and the governmental support during 2010 FIFA World Cup in South Africa." Thesis, Linköpings universitet, Företagsekonomi, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-68958.

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Background: In recent years, South Africa has, like many other developing countries, invested enormous sums in arranging mega-events. One of the primary beliefs is that the events should benefit the local entrepreneurs, especially in the tourism industry, and result in economical growth. The entrepreneurs have different needs and the national government can help satisfying these needs by offering different kinds of support. Purpose: The purpose of this paper is to describe and investigate the governmental support to local tourism entrepreneurs in the region of Cape Town, South Africa. The intention is to identify the entrepreneurs’ needs, the actual support the government provided, and how it can be improved, both in general and in connection to a mega-event. Definitions: SMMEs: Small, Micro and Medium enterprises, HDI: Historically Disadvantaged Individuals. Research procedure: This study has a qualitative approach with a case study design. The empirical findings are based on nine interviews which include five entrepreneurs and four managers from different governmental organisations. Results: The most important qualities among entrepreneurs are an entrepreneurial mindset and to have an understanding of the market. Entrepreneurs in developing countries often lack knowledge and experience and the government can help by offering education and accurate information. In connection with a mega-event, the entrepreneurs need help “becoming ready” which primarily involves supplying qualified products and services, and having an established network. It is highly important that the government acknowledges the different needs among the entrepreneurs and attempts to satisfy them. The government must also reduce ineffective bureaucracy and make it easier for entrepreneurs to receive financial support.

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Nastase, Monica. "A Media Analysis of Racism and Ethnocentrism Issues Framed in US and European Mass Media within the Setting of the 2006 FIFA World Cup Competition." Digital Commons @ East Tennessee State University, 2007. https://dc.etsu.edu/etd/2083.

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The present exploratory study, framed in agenda-setting theory, analyzes the way European and US newspapers frame racism and ethnocentrism issues, on the background of the 2006 FIFA World Cup. By combining quantitative and qualitative methods, 2 research hypotheses and 9 research questions were explored. The results showed the distribution of articles that used a positive frame and the ones that used a negative frame was relatively equal across geographical regions. The US media have shown as the most ethnocentric nationality the Spanish, while the European media, the Scottish. There is an agreement across different geographical regions that the French and the German have the most tolerant or anti-discriminatory actions or attitudes. The most prominent theme to describe nationalities’ tolerant attitudes was the power of football to unify peoples and to enhance global understanding. Both the American and the European media described the Argentinean team mostly in terms of athletic skill.

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Laumer, Tanja. "The effects of sports involvement, sponsorship awareness and corporate image on the intention to purchase sponsor products: the case of the FIFA World Cup 2010." Thesis, Stellenbosch : Stellenbosch University, 2011. http://hdl.handle.net/10019.1/85160.

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Thesis (MBA)--Stellenbosch University, 2011.
Each year, companies spend more money on sponsorship, and consequently the importance of sponsorship as a marketing communication tool has increased significantly. As a result, answering the question of how effective this investment is for a company has become increasingly important. Previous research of analysing the measurement of sponsorship effectiveness has been inconsistent. This research study analyses the relationship between key variables which measure sponsorship effectiveness, namely: brand awareness, corporate image, and purchase intention. In addition, the influence of the variable sports involvement on the other variables has been measured. The data was collected using a questionnaire during the international soccer federation (Fédération Internationale de Football Association, FIFA) World Cup 2010 which was the first international sports event of this dimension on the African continent. This, in conjunction with the fact of inconsistent findings of previous research and the increasing importance of sponsorship for companies, contribute to a unique and new era of sponsorship research. Findings of this research indicate that consumer involvement has a direct positive effect on the perceptions of corporate image, as well as on consumers‟ purchase intention of sponsors‟ products. Purchase intention is also favourably influenced by brand awareness and corporate image of consumers. These findings are to a certain extent different than the results of Ko, Kim, Claussen and Kim (2008: 79-94) who conducted a similar study during the FIFA World Cup 2002. Consequently, this is a further indication that findings concerning sponsorship effectiveness research are inconsistent. The geographical area of data collection also has an influence on the results. In the case of South Africa, it was possible to observe that the different socio-demographic variables, gender and ethnical background had an impact on responses to the different research variables.

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Kruger, Christiaan Reinard. "Hinderlaagbemarking in sport." Diss., University of Pretoria, 2014. http://hdl.handle.net/2263/40606.

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Nyilika, Nonkanyiso Beauty. "Tourism marketing in the Western Cape: optimising inter-organisational collaboration among key regional stakeholders." Thesis, Cape Peninsula University of Technology, 2013. http://hdl.handle.net/20.500.11838/1417.

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Master of Technology: Public Relations Management in the Faculty of Informatics and Design at the Cape Peninsula University of Technology 2013
The aim of this study was to explore the benefits and potential of improved inter-organisational collaboration as compared to non-collaboration between the identified stakeholders in this research. This research established the level of current inter-organisational collaboration and satisfaction between the identified Western Cape Province stakeholders and verified whether this collaboration could be seen as contributing to tourism growth in the region. It also determined how improved inter-organisational collaboration and communication can be achieved to ensure tourism marketing effectiveness. In the lead-up to the 2010 FIFA World Cup™, regional stakeholders formed strategic partnerships to ensure a successful soccer event. The researcher sees such a collaborative approach as limited to major events or projects such as the 2011 bid for the Design Capital 2014. Inter-organisational collaboration is not clearly visible in the destination and tourism marketing of the region and this lack of collaboration has been highlighted. For the purpose of this study, the Resource Dependency Theory of Collaboration was utilised to highlight the inter-dependency between the identified regional stakeholders with vested interest in the Western Cape Province and Cape Town's tourism industry. The researcher conducted qualitative research which is situated in an interpretivist paradigm with its emphasis on experience and interpretation. The qualitative research is seen as being suitable for this research as detailed information has to be sourced through interviews. A qualitative exploratory approach, comprising face-to-face interviews with key informants in the industry was undertaken. The key informants engaged were drawn from a range of organisations engaged or who have a vested interest in the tourism industry which is a key economic driver in the Western Cape Province and Cape Town. The outcome of this study firstly was to establish the current levels of inter-organisational collaboration between the identified stakeholders and how this affects tourism growth. A closer look was taken to look at the current overlapping in the marketing initiatives embarked upon by the destination and tourism marketing organisations in the Western Cape Province, namely Wesgro and Cape Town Tourism and how these can be avoided. Secondly, the study explored how higher inter-organisational collaboration can ensure the achievement of effective tourism marketing of the region. As per the research findings, the researcher compiled recommendations on optimising inter-organisational collaboration among key regional stakeholders. These recommendations should contribute towards streamlining resources and redirecting some of the allocated funds from tourism marketing to other socioeconomic activities that can benefit the citizens of the region, such as developing emerging small to medium tourism enterprises and entrepreneurs.

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Dissertations / Theses on the topic '2010 FIFA Soccer World Cup'

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