Academic literature on the topic '4702 Cultural studies'

This intended to analyze differences in the level of perception –of general population participants- in regards to leaders with diverse socio-cultural characteristics (gender, sexual orientation, religious affiliation, nationality) and also verify by means of structural equations, the influence of intergroup anxiety and the cultural sensitivity in terms of the level of effectiveness perception. Participants: 481 adults from Argentina (52.8% female, 47.2% male; age average = 35.45 years old). Instruments: Intergroup Anxiety scale, Cultural Sensitivity scale, and an ad hoc protocol designed to assess level of effectiveness perception in socio-culturally diverse leaders. Results: Differences in the level of perception of effectiveness according to sociocultural characteristics could not be confirmed. However, a direct effect of cultural sensitivity and an indirect effect of intergroup anxiety on the levels of effectiveness perception were confirmed. This work contributes to previous studies on prejudice and leadership.

A wind turbine is a device that converts wind energy into mechanical energy to produce electric power. Wind turbines have a simple working principle, which is to convert wind energy into mechanical energy in the windmill, then the rotation of the turbine0makes the rotor on the generator rotate and generate electricity. There are 2 types of wind turbines: vertical axis wind turbine and horizontal axis wind turbine. This study aims to determine the performance of the medium-scale VAWT hybrid savonius darrieus NACA 4712 wind turbine. The hybrid wind turbine is a combination of savonius and darrieus wind turbines to increase efficiency by utilizing the drag of the savonius turbine and lift force from the darrieus wind turbine. This study used an experimental method. The fan is used to vary the wind speed. The wind speed used ranges from 5, 5.5, 6, 6.5, 7, 7.1,7.2,7.3 m/s. This savonius darrieus hybrid wind turbine can produce efficiency of 0.037 at wind speed of 5 m/s with an initial torque of 0.088 N/m. The maximum rotation in this hybrid turbine study 118 Rpm was obtained at a wind speed of 7.3 m/s.

We studied the mid-Holocene climate change in eastern Qinghai Province, China and its impact on the evolution of Majiayao (3980–2050 BC) and Qijia (2183–1635 BC) cultures, near the important Neolithic site of Changning. The investigation focused on analyses of grain size, magnetic susceptibility, ratios of elemental contents, and pollen assemblage from a loess-paleosol sequence. The results indicate that the climate was wet during 5830–4900 cal yr BP, which promoted the development of early-mid Majiayao culture in eastern Qinghai Province. However, 4900–4700 cal yr BP were drought years in the region, responsible for the decline and eastward movement of prehistoric culture during the period of transition from early-mid to late Majiayao culture. The climate turned wet again during 4700–3940 cal yr BP, which accelerated the spread of Qijia culture to the middle reaches of the Huangshui River, including the Changning site.

Do inventions that exist only on paper have less credibility than functional technologies? How has the meaning and significance of audiovisual media and technology changed over time? This dissertation examines historiography and methodology for media history, arguing for an interdisciplinary approach. It addresses methodological issues in media history—media in transition, media archaeology, and film history—through an examination of television’s speculative era. It tackles moving-image history through an historical investigation of Victorian and Machine age “television”. Because the concept and terminology of “television” changed dramatically during this period, I use the phrases “distant electric vision” and “seeing by electricity,” to define the concept of electric and electronic moving-image technology. By identifying manifestations of “television” before functional models existed, this dissertation examines the ways in which a modern concept of moving-image technology came into existence. Engineers and inventors, as well as audiences and journalists contributed to the construction of “television.” Newspaper announcements, editorial columns, letters to the editor, rumors and satires circulated. Victorian-era readers, writers and inventors pictured “seeing by electricity” to do for the eye what the telephone had done for the ear, bringing people closer together though separated by great distances. In contrast, early twentieth-century Machine-age engineers placed more emphasis on systems, communication, design, and picture quality. Developments in the 1920s with complex systems and electronics made “distant electric vision” a reality. This dissertation identifies several shifts that took place during television’s speculative era from the Victorian “annihilation of space” to Machine-Age systems engineering. Journalists, readers, and engineers all play a part in the rhetoric of innovation. From the Victorian era to the Machine age, the educational function of popular science and the role of audiences in constructing meaning and value for new technologies remain relatively consistent. I offer several case studies, including Thomas Edison’s inventions, illuminating engineering, and Bell Labs experiments with television. This dissertation argues that modern television design relies on the ability of the technology to make an unnatural experience seem as effortless as possible. Ultimately, it advocates for an expanded definition of media and technology, along with an historical emphasis on context.

Was denken deutsche Jugendliche im Zeitalter der Globalisierung und des gesellschaftlichen Leitziels interkultureller kommunikativer Kompetenz über die wichtigsten Zielkulturen ihres Englischunterrichtes: Großbritannien und die USA? Die zu dieser Leitfrage durchgeführte Studie gibt einen vergleichenden Einblick in die Wahrnehmungen und Einstellungen von Schülerinnen und Schülern - verschiedener Altersgruppen (Klassen 5, 8 und 11) - und Herkunft (Sachsen und Nordrhein-Westfalen) - sowie vor und nach einem Aufenthalt in Großbritannien. Im Jahr 2008 wurde dazu eine standardisierte schriftliche Befragung mit einer Stichprobengröße von n = 502 an zwei Gymnasien in Hamm und Zittau durchgeführt. Daneben waren Experteninterviews, Lehrplan- und Lehrwerkanalysen sowie eine Analyse des gesellschaftlichen Umfeldes der Schüler Teil des Forschungsdesigns. Der vorliegende Forschungsbericht präsentiert ausschließlich das Material, das im Rahmen dieser Untersuchung zusammengetragen und ausgewertet wurde. Während im ersten Teil dieses Forschungsberichtes die Zusatzanalysen von Lehrwerken, Lehrplänen und Statistiken methodisch begründet und detailliert aufgeführt werden, präsentiert der zweite Teil die mit einer Schülerbefragung in Zusammenhang stehenden Materialien, darunter die Fragebögen und die tabellarische Aufschlüsselung der Einzelergebnisse.

Communication across cultures often takes place within asymmetric power relations where knowing self and others is pivotal for advancing communication practices. When using English in an Islamic environment, Islamic Indonesian English foreign language (EFL) educators are underrepresented, and their minority status is even more evident when living in English speaking countries. While studies on underrepresented groups have been numerous, there is a paucity of studies on how Islamic Indonesian EFL educators engage in English where they are situated as co-cultural or minoritized group members. This study thus examines the English communicative practices adopted by the educators who have studied abroad, those who studied abroad and returned to Indonesia and those who have not experienced abroad. Drawing on Co-Cultural Theory (CCT) proposed by Orbe (1998) for its framework, this study examines communication practices adopted by the educators in communication within and beyond their group members. Grounded in the lived experiences of Islamic Indonesian EFL educators, this study works within a constructivist/interpretive world view, employing a qualitative narrative methodology for data collection. Participants provided written records of critical incidents, followed by interviews. The data were analysed and interpreted using co-cultural theory as the overall framework, with thematic analysis of narratives. The findings of the study reveal that all groups shared similar interplay of issues taken into consideration when engaging in intercultural communication, including experience, contexts, anticipation of cost and reward, communicative orientation, and the ability to carry out selected practices. Yet, due to their wider experience of interacting with English interlocutors, those who had overseas experience show a wider repertoire underpinning their practice selection, particularly around faith-embedded practices such as Christmas wishes, halal food, or hijab observance. This study also identifies the emergence of an Islamic frame of reference which is constantly attended to by all groups of EFL educators when scrutinizing co-cultural communication. The findings also show diverse communicative practices adopted by the educators in situations that signify asymmetric power relations, in line with other studies where assimilation, accommodation and separation strategies are adopted. Assimilation largely occurs in settings involving mundane matters, such as verbal greetings, wishes, and terms of address. Accommodation is achieved through negotiation, blending English and Islamic perspectives around expressions of future reference, verbal greetings, exchanges of compliments, and wishes. The separation orientation occurs around practices where negotiation is not seen as possible, including practices such as hugging in greetings ritual, hijab observance, and halal foods. This study also identifies the emergence of customization of practices adopted by the educators to address their interest. While this intercultural learning process is beneficial to shaping the individual identity of EFL educators in their communication practice, the process may also facilitate the shaping of professional attributes as EFL educators in Islamic institutions.

Countless millions of people in the world have little formally recognizable means for receiving any form of social justice. Laos, a small landlocked country in Southeast Asia, is a place that has seen some of the most brutal forms of poverty and violence. Over centuries, ethnic groups have been polarized and used by foreign powers to support their own agendas. In spite of this, the Lao people have consistently managed to recreate the peace and harmony that support their social relationships. Through the development and use of appropriate grassroots conflict resolution structures that do not require a formal court system, and exist outside the political arena, they have been able to resolve conflicts within and across cultural groups. Using in-depth interviews with different ethnic groups in Laos, this research examines traditional conflict resolution processes used in their communities. It identifies and discusses a Lao Conflict Resolution Spectrum, bringing particular attention to the Village Mediation Committee (Neoy Gai Geer). Laos' unique and most recognized conflict resolution ceremonies and rituals,the baci ceremony (soukhouan) and the reconciliation ceremony (soumma), are examined as tools for peacebuilding. These conflict resolution practices are significant in addressing conflict, repairing harm, rebuilding relationships, and restoring harmony to communities in conflict. The systems incorporate principles of effective conflict resolution, including transparency, accountability, inclusivity, flexibility, familiarity, accessibility, support networks, and relationship building. This research discovers how the conflict resolution systems of Laos are embedded in the fabric of grassroots life, and operate independently of the hierarchical structures that dominate governing institutions. It presents a case study of how people from a violent and impoverished past still manage to find ways to address their need for social justice and interconnectedness. The results provide greater understanding and appreciation of the contributions from diverse groups of people who are working daily to establish positive relationships, constructive and appropriate conflict resolution systems, and overall peace in their world. It demonstrates where peace can be found in difficult situations, among people who care little for political agenda and care a great deal about existing harmoniously with the people in their communities in order to mutually raise their quality of life.

In this chapter, the author focuses on the phase in human life that starts with the ending of the reproductive phase in one's life, usually referred to as the midlife crisis. The author especially focuses on self-esteem. He first studies the size of the problem. Then he uses Maslow's hierarchy of needs to understand the demotion process associated with the midlife crisis. Then he uses Hofstede's cultural model to understand this phase in a cultural context. Finally, the author discusses modern ICT development in general, and especially the global village created by the internet.

The emergence Web 2.0 technologies has transformed e-commerce into social commerce. The benefits associated with social commerce are well known. However, for businesses to reap such benefits, the factors that influence user intention to use social commerce must be understood. However, existing studies draw samples from developed countries. Given that geography and cultural factors affect technology adoption, findings from existing studies may not apply in the developing country context. This study therefore investigates the factors that influence user intention to use social commerce in developing countries. A survey questionnaire was used to gathered responses from 614 students in Ghanaian universities and analyzed using PLS-SEM. The results indicate that information quality, system quality, and service quality have significant influence on user intention to use social commerce. The findings point out the need to provide relevant support to users and ensure accurate and reliable information on social commerce platforms.

Under the changing socio-economic, cultural, and lifestyle norms, aging has become a global issue. With the advances in healthcare, medical facilities, social security, standard of living, and reduction in mortality rates, the global elderly population is increasing, but their psycho-social problems are also increasing. Indian society like societies of the developed world is also undergoing a transformation due to the forces of rapid modernization, globalization, urbanization, industrialization, and technological innovations. While the communication and information revolution has turned the world into a level playing field, the same forces have also been changing the architecture of the traditional family system and its values in India. This chapter studies the peculiarities of Uttarakhand and was conducted in seven disaster-affected villages of the Upper Kedar Valley of Garhwal Himalayas. Sixty-two respondents of all group population in 60-plus age were selected randomly for assessing the economic, psychological, emotional, and social vulnerabilities, problems, and challenges.

The sentence-initial position in Chinese* is generally associated with givenness and definiteness (Li and Thompson 1976, 1981 and subsequent literature). However, observations have been raised against this association, e.g., with informationally new sentence-initial referents (Paul, 2015) or even indefinite ones (Bisang, 2016; B. Lu, Zhang, & Bisang, 2015). Furthermore, literature has emerged that offers contradictory findings, including Fan (1985) and subsequent studies on so-called ‘indefinite subject sentences’ (无定主语句). However, little is known of the statistical relevance of the phenomenon of sentence-initial indefinites (SIIs), as well as its interaction with features connected to linear order (e.g., animacy). Crucially, corpus-based studies on the topic remain the minority and are usually conducted on relatively small, genre-specific corpora. This paper adopts corpus methodologies and tools to investigate the phenomenon of SIIs, with a particular focus on determining (i) the statistical relevance of SIIs of the type of ‘一CLF N’ in big-size corpora, and (ii) whether there is an interaction with the semantic feature of animacy. To this end, it proposes the results of quantitative and qualitative analyses conducted on three major big-size, generalised corpora, namely the PKU CCL corpus (Peking University, 470 million characters), the BCC corpus (Beijing Language and Culture University, 15 billion characters), and the ZHTenTen (Stanford Tagger) corpus mounted at Sketch Engine (13,5 billion characters). The analysis highlights that SIIs are not only possible, but also statistically relevant. Furthermore, it shows that the semantic trait of animacy plays an important role, as animate indefinites are significantly more likely to occur sentence-initially. Finally, it singles out and discusses a new pattern featuring a proper noun introduced by ‘一CLF’.

This work is devoted to the development of technological methods for the production of grafted grape seedlings, which are based on new scientific developments and contribute to an increase in the yield of standard seedlings. For the production of grafted grape seedlings, we, for the first time, studied the effect of new biologically active complex preparations Radifarm, Bioglobin, Kornevin, Ukorenitel, Charkor, El–1, Potassium humate, Ecoorganics and Rost-concentrate at the technological stages – soaking of components and rooting of grafts. It has been established that their use has contributed to the intensive formation of circular callus on copulatory cuts of grafting components, active formation, and root growth of cuttings, grafts, and annual grape seedlings. The survival rate of grapes grafts treated with preparations in the open ground nursery exceeded the control indicator by 11.2–12.5%. For the successful rooting of grape grafts in the open ground nursery, we first investigated the effect of soil mulching with polymeric materials of various types on the parameters of the temperature and water regime, the indicators of the main physiological and biochemical processes in the leaf tissues, and the agrobiological indicators of the development of grafted seedlings. It has been established that a combined black-and-white film with a thickness of 30 microns is optimal. For the first time, scientific substantiation of the use of new materials (waxes and photodestructible films) was carried out to preserve water in the tissues of grafts at different technological stages and stimulation the development of callus tissue. To stimulate the development of callus tissue before stratification grafts, it is recommended to use waxes Proagrivax Hormone, Proagrivax White, Ant-002-7C, and Ant-001-6, Proagrivax Orange, Proagrivax Mediterranean, Ant-002-7 – before planting cuttings in the nursery. These materials ensured water retention in the apical parts of grafts at the level of 51.6 – 54.2% with 47.2% in the control 30 days after planting the grafts in the nursery. The use of photodegradable films «Buddy Tapе», «Medifilm», «Professional Grafting Tape» to protect the apical parts grafts from drying out, provided the yield of grafts with circular callus at the level of 80.0–90.0% with 70.0% in control, preservation water in tissues after 30 days of vegetation of grafts in nursery at the level of 49.0–50.0%, high survival rate of grafting grafts in the nursery (the difference between experimental and control variants for this indicator was 17.3–20.9%). Based on the results of many years of scientific research, it was found established that it is advisable to stratify grape grafts on water-retaining substrates. For the first time, for stratification and conservation, the influence of new water-retaining substrates was applied and studied – coco peat, its mixture with natural minerals – agroperlite, vermiculite, coconut substrates, kamka (sea grass), preparations of the hydroabsorbent group, a substrate for growing orchids, Polessky substrate. They contributed to the formation of circular callus in 70.0–80.0% of grafts grapes, swelling or the beginning of the opening the eyes of the scion, and the formation of a large number of root tubercles. The survival rate of grafts in the nursery was higher by 26.3–32.5% compared to the generally accepted open method on the water.

Aim/Purpose: This paper provides the results of the preliminary analysis of the findings of an ongoing study that seeks to examine the social media use, cultural and political awareness, civic engagement, issue prioritization, and social activism of Gen Z students enrolled at four different institutional types located in the Mid-Atlantic region of the United States. The aim of this study is to look at the group as a whole as well as compare findings across populations. The institutional types under consideration include a mid-sized majority serving or otherwise referred to as a traditionally white institution (TWI) located in a small coastal city on the Atlantic Ocean, a small Historically Black University (HBCU) located in a rural area, a large community college located in a county that is a mixture of rural and suburban and which sits on the border of Maryland and Pennsylvania, and graduating high school students enrolled in career and technical education (CTE) programs in a large urban area. This exploration is purposed to examine the behaviors and expectations of Gen Z students within a representative American region during a time of tremendous turmoil and civil unrest in the United States. Background: Over 74 million strong, Gen Z makes up almost one-quarter of the U.S. population. They already outnumber any current living generation and are the first true digital natives. Born after 1996 and through 2012, they are known for their short attention spans and heightened ability to multi-task. Raised in the age of the smart phone, they have been tethered to digital devices from a young age with most having the preponderance of their childhood milestones commemorated online. Often called Zoomers, they are more racially and ethnically diverse than any previous generation and are on track to be the most well-educated generation in history. Gen Zers in the United States have been found in the research to be progressive and pro-government and viewing increasing racial and ethnic diversity as positive change. Finally, they are less likely to hold xenophobic beliefs such as the notion of American exceptionalism and superiority that have been popular with by prior generations. The United States has been in a period of social and civil unrest in recent years with concerns over systematic racism, rampant inequalities, political polarization, xenophobia, police violence, sexual assault and harassment, and the growing epidemic of gun violence. Anxieties stirred by the COVID-19 pandemic further compounded these issues resulting in a powder keg explosion occurring throughout the summer of 2020 and leading well into 2021. As a result, the United States has deteriorated significantly in the Civil Unrest Index falling from 91st to 34th. The vitriol, polarization, protests, murders, and shootings have all occurred during Gen Z’s formative years, and the limited research available indicates that it has shaped their values and political views. Methodology: The Mid-Atlantic region is a portion of the United States that exists as the overlap between the northeastern and southeastern portions of the country. It includes the nation’s capital, as well as large urban centers, small cities, suburbs, and rural enclaves. It is one of the most socially, economically, racially, and culturally diverse parts of the United States and is often referred to as the “typically American region.” An electronic survey was administered to students from 2019 through 2021 attending a high school dual enrollment program, a minority serving institution, a majority serving institution, and a community college all located within the larger mid-Atlantic region. The survey included a combination of multiple response, Likert scaled, dichotomous, open ended, and ordinal questions. It was developed in the Survey Monkey system and reviewed by several content and methodological experts in order to examine bias, vagueness, or potential semantic problems. Finally, the survey was pilot tested prior to implementation in order to explore the efficacy of the research methodology. It was then modified accordingly prior to widespread distribution to potential participants. The surveys were administered to students enrolled in classes taught by the authors all of whom are educators. Participation was voluntary, optional, and anonymous. Over 800 individuals completed the survey with just over 700 usable results, after partial completes and the responses of individuals outside of the 18-24 age range were removed. Findings: Participants in this study overwhelmingly were users of social media. In descending order, YouTube, Instagram, Snapchat, Twitter, Facebook, Pinterest, WhatsApp, LinkedIn and Tik Tok were the most popular social media services reported as being used. When volume of use was considered, Instagram, Snapchat, YouTube and Twitter were the most cited with most participants reporting using Instagram and Snapchat multiple times a day. When asked to select which social media service they would use if forced to choose just one, the number one choice was YouTube followed by Instagram and Snapchat. Additionally, more than half of participants responded that they have uploaded a video to a video sharing site such as YouTube or Tik Tok. When asked about their familiarity with different technologies, participants overwhelmingly responded that they are “very familiar” with smart phones, searching the Web, social media, and email. About half the respondents said that they were “very familiar” with common computer applications such as the Microsoft Office Suite or Google Suite with another third saying that they were “somewhat familiar.” When asked about Learning Management Systems (LMS) like Blackboard, Course Compass, Canvas, Edmodo, Moodle, Course Sites, Google Classroom, Mindtap, Schoology, Absorb, D2L, itslearning, Otus, PowerSchool, or WizIQ, only 43% said they were “very familiar” with 31% responding that they were “somewhat familiar.” Finally, about half the students were either “very” or “somewhat” familiar with operating systems such as Windows. A few preferences with respect to technology in the teaching and learning process were explored in the survey. Most students (85%) responded that they want course announcements and reminders sent to their phones, 76% expect their courses to incorporate the use of technology, 71% want their courses to have course websites, and 71% said that they would rather watch a video than read a book chapter. When asked to consider the future, over 81% or respondents reported that technology will play a major role in their future career. Most participants considered themselves “informed” or “well informed” about current events although few considered themselves “very informed” or “well informed” about politics. When asked how they get their news, the most common forum reported for getting news and information about current events and politics was social media with 81% of respondents reporting. Gen Z is known to be an engaged generation and the participants in this study were not an exception. As such, it came as no surprise to discover that, in the past year more than 78% of respondents had educated friends or family about an important social or political issue, about half (48%) had donated to a cause of importance to them, more than a quarter (26%) had participated in a march or rally, and a quarter (26%) had actively boycotted a product or company. Further, about 37% consider themselves to be a social activist with another 41% responding that aren’t sure if they would consider themselves an activist and only 22% saying that they would not consider themselves an activist. When asked what issues were important to them, the most frequently cited were Black Lives Matter (75%), human trafficking (68%), sexual assault/harassment/Me Too (66.49%), gun violence (65.82%), women’s rights (65.15%), climate change (55.4%), immigration reform/deferred action for childhood arrivals (DACA) (48.8%), and LGBTQ+ rights (47.39%). When the schools were compared, there were only minor differences in social media use with the high school students indicating slightly more use of Tik Tok than the other participants. All groups were virtually equal when it came to how informed they perceived themselves about current events and politics. Consensus among groups existed with respect to how they get their news, and the community college and high school students were slightly more likely to have participated in a march, protest, or rally in the last 12 months than the university students. The community college and high school students were also slightly more likely to consider themselves social activists than the participants from either of the universities. When the importance of the issues was considered, significant differences based on institutional type were noted. Black Lives Matter (BLM) was identified as important by the largest portion of students attending the HBCU followed by the community college students and high school students. Less than half of the students attending the TWI considered BLM an important issue. Human trafficking was cited as important by a higher percentage of students attending the HBCU and urban high school than at the suburban and rural community college or the TWI. Sexual assault was considered important by the majority of students at all the schools with the percentage a bit smaller from the majority serving institution. About two thirds of the students at the high school, community college, and HBCU considered gun violence important versus about half the students at the majority serving institution. Women’s rights were reported as being important by more of the high school and HBCU participants than the community college or TWI. Climate change was considered important by about half the students at all schools with a slightly smaller portion reporting out the HBCU. Immigration reform/DACA was reported as important by half the high school, community college, and HBCU participants with only a third of the students from the majority serving institution citing it as an important issue. With respect to LGBTQ rights approximately half of the high school and community college participants cited it as important, 44.53% of the HBCU students, and only about a quarter of the students attending the majority serving institution. Contribution and Conclusion: This paper provides a timely investigation into the mindset of generation Z students living in the United States during a period of heightened civic unrest. This insight is useful to educators who should be informed about the generation of students that is currently populating higher education. The findings of this study are consistent with public opinion polls by Pew Research Center. According to the findings, the Gen Z students participating in this study are heavy users of multiple social media, expect technology to be integrated into teaching and learning, anticipate a future career where technology will play an important role, informed about current and political events, use social media as their main source for getting news and information, and fairly engaged in social activism. When institutional type was compared the students from the university with the more affluent and less diverse population were less likely to find social justice issues important than the other groups. Recommendations for Practitioners: During disruptive and contentious times, it is negligent to think that the abounding issues plaguing society are not important to our students. Gauging the issues of importance and levels of civic engagement provides us crucial information towards understanding the attitudes of students. Further, knowing how our students gain information, their social media usage, as well as how informed they are about current events and political issues can be used to more effectively communicate and educate. Recommendations for Researchers: As social media continues to proliferate daily life and become a vital means of news and information gathering, additional studies such as the one presented here are needed. Additionally, in other countries facing similarly turbulent times, measuring student interest, awareness, and engagement is highly informative. Impact on Society: During a highly contentious period replete with a large volume of civil unrest and compounded by a global pandemic, understanding the behaviors and attitudes of students can help us as higher education faculty be more attuned when it comes to the design and delivery of curriculum. Future Research This presentation presents preliminary findings. Data is still being collected and much more extensive statistical analyses will be performed.

The FIFA 2018 World Cup is a significant event for Russian society. Ministries carry out various actions to promote football in the country. The Russian society of sociologists conducted a survey (4703 respondents) to understand the attitude to the Championship. Further, the teachers of the Ural Federal University conducted a survey of the attitude to football fans. Scientists have found that over the past 7 years, citizens have become more positive about fanaticism, but there is a problem of lack of objective information. To solve this problem, teachers at the Institute of physical culture of the Ural Federal University have developed a special course "Basics of working with the fans". The course is designed for students, postgraduates and teachers of physical education departments of universities, as well as stewards and volunteers. Since September 2017, 118 students have been trained in this course. The course consists of two parts: theoretical – describing the types of fans, information about the differences between fans from different countries; practical – reviewing the real situations of interaction with fans, communicating with Russian and foreign fans. Classes are conducted by a sports psychologist who studies football fans for 8 years.