Relevant bibliographies by topics / 4P Mix Marketing

Contents

  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters
  5. Conference papers

Academic literature on the topic '4P Mix Marketing'

Author: Grafiati
Published: 5 June 2025
Last updated: 2 August 2025

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Journal articles on the topic "4P Mix Marketing"

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Isfansyah, Haikal Ayasya, and Arry Widodo. "PENGARUH MARKETING MIX 4P (PRODUCT, PRICE, PLACE, PROMOTION) JNE TERHADAP LOYALITAS PELANGGAN JNE MELALUI VARIABEL INTERVENING KEPUASAN PELANGGAN JNE." JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi). 11, no. 1 (2024): 1195–214. http://dx.doi.org/10.35794/jmbi.v11i1.55686.

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Perkembangan internet dan peningkatan volume belanja e-commerce di Indonesia berdampak besar pada bisnis, terutama jasa pengiriman/logistik seperti JNE. Pada tahun 2020, JNE memiliki penjualan tertinggi setelah J&T, hal tersebut mendorong perusahaan untuk menciptakan kepuasan dan loyalitas terhadap pelanggan melalui penerapan Marketing Mix 4P. Penelitian ini bertujuan menganalisis pengaruh Marketing Mix 4P JNE terhadap Loyalitas Pelanggan dengan Kepuasan Pelanggan sebagai variabel intervening. Penelitian menggunakan pendekatan kuantitatif dan analisis deskriptif, dengan teknik non-probabil
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Lahtinen, Ville, Timo Dietrich, and Sharyn Rundle-Thiele. "Long live the marketing mix. Testing the effectiveness of the commercial marketing mix in a social marketing context." Journal of Social Marketing 10, no. 3 (2020): 357–75. http://dx.doi.org/10.1108/jsocm-10-2018-0122.

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Purpose The marketing mix has been extensively criticised by scholars and practitioners, which has led marketing scholars to redefine the original 4P concept, expand the 4Ps with additional Ps and develop new concepts to replace the marketing mix. However, there is very limited empirical testing assessing the effectiveness of the original marketing mix (4Ps). Design/methodology/approach This research applies a field experiment to assess whether the application of a full marketing mix (4P) is more effective than a promotion only campaign (1P) when aiming to increase fruit and vegetable (FV) int
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Nelvina Ruth, Jennie Calosa, Sherlen Frelinsia Goh, Vivian Wijaya, and Dyah Cahyasari. "Analisis Target Market dan Marketing Mix 4p dalam Meningkatkan Volume Penjualan Restoran HongKongBay, Gading Serpong." TOBA: Journal of Tourism, Hospitality and Destination 2, no. 4 (2023): 90–95. http://dx.doi.org/10.55123/toba.v2i4.2951.

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This research is research regarding increasing sales volume based on the target market and 4P marketing mix at the Hong Kong Bay restaurant, Gading Serpong. The target market and 4P marketing mix implemented by Hong Kong Bay restaurants are in accordance with the target market. However, there are still several shortcomings in the 4P marketing mix because this restaurant is a new restaurant that opened at the end of 2022. The aim of the research is to analyze the target market and 4P marketing mix in increasing the sales volume of the Hong Kong Bay restaurant. This research was conducted using
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Pitri, Tedi, Irman Firmansyah, Raden Rijanto, and Deri Firmansyah. "The Evolving Marketing Mix in the Digital Age and Customer Mix: How Does It Affect Purchase Intention?" International Journal of Business, Law, and Education 6, no. 1 (2025): 345–61. https://doi.org/10.56442/ijble.v6i1.1003.

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The era of technological disruption in the 21st century is increasingly challenging the traditional 4P marketing mix concept to evolve to facilitate the creation of hybrid communication and services in the digital environment. This study aims to explore the causality predictive model between the evolution of the 4P marketing mix model and the customer mix considered in the modern business landscape of the digital age, by analyzing how it affects the purchase intention?, the mediating effect of the customer mix is examined. Quantitative research with a survey type is developed in predictive cau
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Varadisa, Adelia Qouli, and Yanda Bara Kusuma. "Implementation of Marketing Mix in Improving Brand Image." Jurnal Manajemen Bisnis 11, no. 2 (2024): 1495–507. http://dx.doi.org/10.33096/jmb.v11i2.781.

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Bakso Mas Roy Merr branch is a meatball culinary business known for its unique flourless meatballs, designed to attract consumers with a distinctive taste. This study aims to describe the implementation of the 4P marketing mix at Bakso Mas Roy Merr branch for developing and enhancing its brand image. The research employs a descriptive qualitative approach, with data collected through interviews, observations, and documentation. Data analysis involves data reduction, data presentation, and drawing conclusions. The findings indicate that while the 4P marketing mix is applied to improve the brand
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Pratiwi, Adcharina, and Suranto Suranto. "Pendampingan Pemasaran Melalui Marketing Mix Bagi Pengusaha Rafida Batik Peningkatan Penjualan Di Masa Pandemi Covid 19." Duta Abdimas 1, no. 1 (2022): 7–12. http://dx.doi.org/10.47701/abdimas.v1i1.1582.

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This Community Service Activity aims to: (a) provide assistance and recommendation on how significant marketing mix (4P) is in marketing batik product during the pandemic covid 19, (b) provide assistance on how significant marketing mix (4P) for batik entrepreneurs in Rafida Batik Pilang Masaran. The benefits of this community service activity are (a) marketing concept and batik sales are created based on 4P (product, price, place, promotion), (b) the sales of qualified products is fit to the consumers, the price is affordable by consumers, easy to buy and find the products, the optimal corpor
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Isaura, Isaura, and Ida Bagus Suryawan. "Analisis Kendala Manajemen Pengelolaan Bauran Pemasaran (Product, Price, Place, Dan Promotion) UPTD. Museum Bali." JURNAL DESTINASI PARIWISATA 12, no. 1 (2024): 146. https://doi.org/10.24843/jdepar.2024.v12.i01.p20.

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Tourist visits to the Bali Museum have exhibited significant inconsistency from 2014 to 2023. However, from 2002 to 2014, tourist visits at the Bali Museum increased, due to implementation of the 4P marketing mix. This study aims to analyze the obstacles faced by the UPTD. Museum Bali management in implementing the 4P marketing mix promotion in the present context. This study is qualitative research, drawing primary data from documentation, interviews, and observation. The data analysis technique used in this study is descriptive qualitative, including data reduction, triangulation, and drawin
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van Waterschoot, Walter, and Christophe Van den Bulte. "The 4P Classification of the Marketing Mix Revisited." Journal of Marketing 56, no. 4 (1992): 83–93. http://dx.doi.org/10.1177/002224299205600407.

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McCarthy's 4P classification of the marketing mix instruments has received wide acceptance in past decades. In recent years, however, increasing criticism has been voiced, among other reasons because of its inherent negative definition of sales promotion and its lack of mutual exclusiveness and collective exhaustiveness. The authors evaluate the 4P classification against the criteria proposed by Hunt and present an improved classification.
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Maisah, Maisah, M. Mahdayeni, Maryam Maryam, and Muhammad Roihan Alhaddad. "PENERAPAN 7P SEBAGAI STRATEGI PEMASARAN PENDIDIKAN TINGGI." Jurnal Ekonomi Manajemen Sistem Informasi 1, no. 4 (2020): 325–33. http://dx.doi.org/10.31933/jemsi.v1i4.116.

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Dalam pendekatan pemasaran jasa telah dikembangkan sebuah alat terpenting, yaitu marketing mix. Selanjutnya dalam marketing mix dikenal dengan istilah 7P sebagai alat marketing paling tepat sebagai pendekatan terhadap peserta didik, sebab marketing mix klasik 4P tidak cukup efisien dalam mendorong sebuah universitas atau perguruan tinggi
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Kaharudin, M. Robby, and Hendra Saputra. "ANALISIS STRATEGI PEMASARAN KERIPIK TEMPE AZZAHRA DESA SUMBER RAHAYU DALAM PERSPEKTIF EKONOMI ISLAM." ADL ISLAMIC ECONOMIC : Jurnal Kajian Ekonomi Islam 2, no. 2 (2021): 143–62. http://dx.doi.org/10.56644/adl.v2i2.31.

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Penelitian ini bertujuan untuk mengetahui strategi pemasaran yang diterapkan oleh usaha keripik tempe Az-Zahra Sumber Rahayu dalam perspektif ekonomi islam. Penelitian ini memgunakan teori marketing mix 4P dan terori marketing syariah. Metode penelitian dalam penelitian ini menggunakan pendekatan deskriptif kualitatif dan merupakan penelitian lapangan (field research). Teknik sampling dalam penelitian ini yaitu purposive sampling, dengan mengumpulkan data melalui wawancara dan dokumentasi. Data primer diperoleh dari pemilik dan karyawan usaha kripik tempe azzahra sedangkan data sekunder dipero
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Dissertations / Theses on the topic "4P Mix Marketing"

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Pokorná, Martina. "Komunikační strategie podniku." Master's thesis, Vysoké učení technické v Brně. Fakulta strojního inženýrství, 2008. http://www.nusl.cz/ntk/nusl-228323.

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The aim of the thesis is to make profitable communication strategies in an economic way. This will increase publicity and take the best effect on people. It will also improve standing of a firm ARAVER CZ on a market.
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Jirků, Jiřina. "Marketingová strategie pro společnost PRAKAB PRAŽSKÁ KABELOVNA, s.r.o. při uvedení nových výrobků na trh." Master's thesis, Vysoká škola ekonomická v Praze, 2012. http://www.nusl.cz/ntk/nusl-162639.

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This diploma thesis deals with a marketing strategy for the company PRAKAB PRAŽSKÁ KABELOVNA Ltd. and new products -- cables PRAFlaGuard SPF -- pair, PRAFlaGuard SPF -- XN and PRAFlaDur SP. The thesis is divided into three main chapters. The first chapter describes the theory of B2B marketing and shows main differences between B2B and B2C market. The second chapter presents the company PRAKAB PRAŽSKÁ KABELOVNA Ltd. -- history, structure, product portfolio and new cables. The third chapter deals with a marketing strategy and is divided into two subchapters -- Situation analysis and Marketing mi
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Nováková, Hana. "Návrh marketingové strategie pro individuální vstup do podnikání v oblasti jazykového vzdělání." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2014. http://www.nusl.cz/ntk/nusl-224768.

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The master’s thesis is concerned with the proposal of marketing strategy of individual entry into the business of language education in Brno. The thesis contains primary and secondary research of the market. The secondary research is focused on competition and informal education of adults. The primary one inquires into consumer, the needed data were obtained through online questionnaire survey. Consequently, the marketing strategy is defined with emphasis on marketing mix.
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Sklenář, Tereza. "Podnikatelský záměr - uvedení nového produktu na trh." Master's thesis, Vysoké učení technické v Brně. Fakulta strojního inženýrství, 2008. http://www.nusl.cz/ntk/nusl-228239.

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This marketing thesis focuses on the elaboration of a business plan for market penetration of a new product. This novel product will be a newly designed mobility aid addressed for people with limitated ability of movement of their legs. It would lift their legs from the vertical to the horizontal position and back without any effort being exerted by the user. Such a device is currently not available on the Czech market. This project contains both a theoretical background which is instrumental for better orientation in this area and also an analysis of the inner and the outer backgrounds behind
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Palacký, Miloslav. "Marketingové aspekty činnosti high-tech firem." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2014. http://www.nusl.cz/ntk/nusl-224544.

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Cílem diplomové práce je analýza marketingových nástrojů použitých firmou XAX a následně vyhodnotit a navrhnout zvýšení jejich efektivity. Popis strategie společnosti a faktory ovlivňující budou identifikovány. Práce obsahuje návrhy a doporučení na zvýšení efektivity marketingových nástrojů dané firmy v oblasti High-tech odvětví.
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Sombergová, Markéta. "Návrh komunikačního mixu společnosti." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2012. http://www.nusl.cz/ntk/nusl-223406.

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The diploma thesis focuses on problems associated with the suggestion of the communication mix of the Fitness centre „Kameňák“. It includes evaluation of the current state of company´s communication mix and revelation of problems in this field. Afterwards the thesis contains suggestions for improvement of this state. The diploma thesis is divided into three parts. The first part contains theoretical knowledge of the subject, the second part is focused on analysis of the company´s current state and the main content of the third part is suggestion of such a communication mix that can help the co
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Čermák, Jan. "Zavedení nového výrobku na trh." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2007. http://www.nusl.cz/ntk/nusl-221532.

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The diploma thesis deals with a new product launch in Czech market. First, the appropriate market segment, competitive products and environment of launching company is analyzed. Based on the analysis and the knowledge gained from the literature, the diploma thesis proposes a solution in form of a marketing mix, which is suitable for the new product.
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Bavlnka, Jan. "Podnikatelský záměr." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2011. http://www.nusl.cz/ntk/nusl-222865.

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Master´s thesis is based on making analysis of the present state company Dutch Impuls s.r.o. From this analysis are made the proposals for getting better than actual situation. In the first part there is explained the theoretical introduction to the problem, there are defined basic notions and methods. The second part is based on analysis present situation of the company. In the final part there are drawn up the proposals thanks to making business plan.
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Majlišová, Simona. "Podnikatelský záměr rozvoje společnosti." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2015. http://www.nusl.cz/ntk/nusl-225120.

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The present dissertation is the design of a company's business plan, with a view to the construction of a servis, with all the important factors such as economic and non-economic factors, and legislative changes in the branch taken into consideration. Last but not least, the economic standing of the company is also evaluated. The project is simultaneously assessed from the viewpoint of potential implementation of the proposed solution.
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Pavlík, Vladimír. "Podnikatelský plán pro založení komerčního divadla." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2015. http://www.nusl.cz/ntk/nusl-225092.

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The thesis focuses on creating a possible business plan for an economically prosperous commercial theater in Brno. The work is divided into three parts. The first part describes the typology of theaters and their possible legal form. The second part is an analysis of internal and external factors that affect the project. The final section provides possible solutions for running the theater.
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Books on the topic "4P Mix Marketing"

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Waterschoot, Walter van. The 4P classification of the marketing mix revisited. American Marketing Association, 1992.

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Book chapters on the topic "4P Mix Marketing"

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Ziadie, Haritz Ghozi, Meilita Tryana Sembiring, and Beby Karina Fauzeea Sembiring. "Marketing Mix Strategy Using SWOT Analysis to Increase Market Share in PT Smartfren Telecom Tbk North Sumatera Area." In Proceedings of the 19th International Symposium on Management (INSYMA 2022). Atlantis Press International BV, 2022. http://dx.doi.org/10.2991/978-94-6463-008-4_116.

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AbstractThe need for communication technology, especially internet data services, cannot be separated from people’s lives. Almost all people now have internet data services to meet their internet access needs. However, the public is faced with many choices of internet data services offered by cellular network operators, one of which is Smartfren. PT Smartfren Telecom, Tbk, provides a wide selection of attractive data services and adapts to the needs of the community in order to increase the number of new customers and retain old customers. PT Smartfren Telecom, Tbk uses a 4P marketing mix stra
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Lahtinen, Ville, Sharyn Rundle-Thiele, and Timo Dietrich. "An Abstract: Do We Need to Imply a Full Mix? 4P Versus 1P." In Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer International Publishing, 2018. http://dx.doi.org/10.1007/978-3-319-99181-8_147.

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Kılıç, Serkan, and Erkan Özdemir. "Green Marketing Strategies and Marketing Performance." In Practice, Progress, and Proficiency in Sustainability. IGI Global, 2018. http://dx.doi.org/10.4018/978-1-5225-2912-5.ch008.

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Businesses have increasingly paid more attention to the production and marketing of green products. The aim of this study is to establish the marketing mix (4P) strategies that businesses pursuit for their green products and examine the effects of green product, green pricing, green marketing channel and green marketing communication strategies on the marketing performance. The results of the present study are particularly important in terms of shaping the marketing mix strategies of businesses that have already implemented/will implement the production and marketing of green products. The res
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Kılıç, Serkan, and Erkan Özdemir. "Green Marketing Strategies and Marketing Performance." In Green Business. IGI Global, 2019. http://dx.doi.org/10.4018/978-1-5225-7915-1.ch070.

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Businesses have increasingly paid more attention to the production and marketing of green products. The aim of this study is to establish the marketing mix (4P) strategies that businesses pursuit for their green products and examine the effects of green product, green pricing, green marketing channel and green marketing communication strategies on the marketing performance. The results of the present study are particularly important in terms of shaping the marketing mix strategies of businesses that have already implemented/will implement the production and marketing of green products. The res
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Johnpaul, M. "An Exploratory Study on Marketing Mix Practices Modeling Using Multiple-Criteria Decision-Making (MCDM) Methods." In Advances in Marketing, Customer Relationship Management, and E-Services. IGI Global, 2024. https://doi.org/10.4018/979-8-3693-9122-8.ch002.

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Implementing Multiple Criteria Decision Making (MCDM) methodologies into marketing mix procedures provides a disciplined way of dealing with complicated decision-making situations. This study investigates the use of MCDM approaches such as the Analytic Hierarchy Process (AHP), Technique for Order of Preference by Similarity to Ideal Solution (TOPSIS), and Multi-Attribute Utility Theory (MAUT) to optimise the 4Ps—Product, Price, Place, and Promotion. Businesses may use these approaches to evaluate and prioritise alternative marketing tactics depending on customer preferences, market trends, and
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Putzer, Petra. "Empátia térkép a marketing és a startupperek szolgálatában." In Empatikus marketing interdiszciplináris megközelítésben: Tanulmánykötet Törőcsik Mária Professzor Asszony köszöntésére. Pécsi Tudományegyetem Közgazdaságtudományi Kar, 2023. http://dx.doi.org/10.15170/emim-ktk-2023-38.

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Marketingesként az ember száját legtöbbször talán az alábbi vagy az alábbihoz hasonló mondat hagyja el: „A vevő a király”. Akármilyen iparágról vagy akármilyen marketing területről is legyen szó a kutatástól az STP-n át a 4P elemekig mindenhol elsődleges szempont, hogy a vevőt megértve, az ő igényeit kielégítve alakítsuk ki a folyamatokat és az adott marketingelemeket. A fogyasztó megértésének módszerei igen változatosak a célcsoport meghatározástól a perszónán át az empátia térképig. A tanulmány röviden azt veszi számba, mik a szokásos módszerek és mennyiben jelenthet újdonságot az empátia té
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Conference papers on the topic "4P Mix Marketing"

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Martinović, Maja. "From Theory to Practice: Applying Marketing Concepts Across Industries in MBA Programs." In 10th International Scientific Conference ERAZ - Knowledge Based Sustainable Development. Association of Economists and Managers of the Balkans, Belgrade, Serbia, 2024. https://doi.org/10.31410/eraz.2024.437.

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Teaching marketing to MBA students, particularly managers from diverse industries, can be greatly enhanced by co-creation with students. Standard teaching methods often fail to demonstrate how to apply theoretical concepts to real-world situations, especially in smaller or resource-limited companies. A study involving 30 MBA students working on real company scenarios revealed that knowledge transfer is more effective when participants co-create strategies and tactics using theoretical models alongside industry-specific examples. For example, some industries benefited from a customer-centric ap
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Komari, Ana, Lolyka Dewi Indrasari, Affif Yudha Tri Pariyanto, and Heribertus Budi Santoso. "The Effect of Marketing Mix 4P Towards Marketing Product Performance Of Tenun Ikat Small Industry In Bandar Kediri." In 3rd International Conference on Social Sciences (ICSS 2020). Atlantis Press, 2020. http://dx.doi.org/10.2991/assehr.k.201014.173.

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Tamarin, Cindy Claudia, Neneng Nurlaela Arief, and Agnesia Candra Sulyani. "PROPOSED MARKETING STRATEGY FOR TOURISM USING VIRTUAL REALITY (VR) DURING COVID-19 (STUDY CASE: LABUAN BAJO)." In GLOBAL TOURISM CONFERENCE 2021. PENERBIT UMT, 2021. http://dx.doi.org/10.46754/gtc.2021.11.045.

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One of the factors in the development of culture and natural resources in Indonesia is the tourism sector. This is sought to help improve and improve the community’s economy by opening employment opportunities and developing areas that have the potential as tourism hotspots, one of which is the Komodo National Park in Labuan Bajo. However, due to the outbreak of the SARS- COVID-19 virus, the government came up with a policy to stop economic activity in the tourism sector to prevent the spread of the virus by implementing Large-Scale Social Restrictions (PSBB). This paper aims to propose a tour
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