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Relevant bibliographies by topics / 4P Mix Marketing / Dissertations / Theses

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Dissertations / Theses on the topic '4P Mix Marketing'

Author: Grafiati

Published: 5 June 2025

Last updated: 2 August 2025

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1

Pokorná, Martina. "Komunikační strategie podniku." Master's thesis, Vysoké učení technické v Brně. Fakulta strojního inženýrství, 2008. http://www.nusl.cz/ntk/nusl-228323.

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The aim of the thesis is to make profitable communication strategies in an economic way. This will increase publicity and take the best effect on people. It will also improve standing of a firm ARAVER CZ on a market.

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2

Jirků, Jiřina. "Marketingová strategie pro společnost PRAKAB PRAŽSKÁ KABELOVNA, s.r.o. při uvedení nových výrobků na trh." Master's thesis, Vysoká škola ekonomická v Praze, 2012. http://www.nusl.cz/ntk/nusl-162639.

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This diploma thesis deals with a marketing strategy for the company PRAKAB PRAŽSKÁ KABELOVNA Ltd. and new products -- cables PRAFlaGuard SPF -- pair, PRAFlaGuard SPF -- XN and PRAFlaDur SP. The thesis is divided into three main chapters. The first chapter describes the theory of B2B marketing and shows main differences between B2B and B2C market. The second chapter presents the company PRAKAB PRAŽSKÁ KABELOVNA Ltd. -- history, structure, product portfolio and new cables. The third chapter deals with a marketing strategy and is divided into two subchapters -- Situation analysis and Marketing mi

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3

Nováková, Hana. "Návrh marketingové strategie pro individuální vstup do podnikání v oblasti jazykového vzdělání." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2014. http://www.nusl.cz/ntk/nusl-224768.

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The master’s thesis is concerned with the proposal of marketing strategy of individual entry into the business of language education in Brno. The thesis contains primary and secondary research of the market. The secondary research is focused on competition and informal education of adults. The primary one inquires into consumer, the needed data were obtained through online questionnaire survey. Consequently, the marketing strategy is defined with emphasis on marketing mix.

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4

Sklenář, Tereza. "Podnikatelský záměr - uvedení nového produktu na trh." Master's thesis, Vysoké učení technické v Brně. Fakulta strojního inženýrství, 2008. http://www.nusl.cz/ntk/nusl-228239.

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This marketing thesis focuses on the elaboration of a business plan for market penetration of a new product. This novel product will be a newly designed mobility aid addressed for people with limitated ability of movement of their legs. It would lift their legs from the vertical to the horizontal position and back without any effort being exerted by the user. Such a device is currently not available on the Czech market. This project contains both a theoretical background which is instrumental for better orientation in this area and also an analysis of the inner and the outer backgrounds behind

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5

Palacký, Miloslav. "Marketingové aspekty činnosti high-tech firem." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2014. http://www.nusl.cz/ntk/nusl-224544.

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Cílem diplomové práce je analýza marketingových nástrojů použitých firmou XAX a následně vyhodnotit a navrhnout zvýšení jejich efektivity. Popis strategie společnosti a faktory ovlivňující budou identifikovány. Práce obsahuje návrhy a doporučení na zvýšení efektivity marketingových nástrojů dané firmy v oblasti High-tech odvětví.

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6

Sombergová, Markéta. "Návrh komunikačního mixu společnosti." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2012. http://www.nusl.cz/ntk/nusl-223406.

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The diploma thesis focuses on problems associated with the suggestion of the communication mix of the Fitness centre „Kameňák“. It includes evaluation of the current state of company´s communication mix and revelation of problems in this field. Afterwards the thesis contains suggestions for improvement of this state. The diploma thesis is divided into three parts. The first part contains theoretical knowledge of the subject, the second part is focused on analysis of the company´s current state and the main content of the third part is suggestion of such a communication mix that can help the co

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7

Čermák, Jan. "Zavedení nového výrobku na trh." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2007. http://www.nusl.cz/ntk/nusl-221532.

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The diploma thesis deals with a new product launch in Czech market. First, the appropriate market segment, competitive products and environment of launching company is analyzed. Based on the analysis and the knowledge gained from the literature, the diploma thesis proposes a solution in form of a marketing mix, which is suitable for the new product.

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8

Bavlnka, Jan. "Podnikatelský záměr." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2011. http://www.nusl.cz/ntk/nusl-222865.

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Master´s thesis is based on making analysis of the present state company Dutch Impuls s.r.o. From this analysis are made the proposals for getting better than actual situation. In the first part there is explained the theoretical introduction to the problem, there are defined basic notions and methods. The second part is based on analysis present situation of the company. In the final part there are drawn up the proposals thanks to making business plan.

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9

Majlišová, Simona. "Podnikatelský záměr rozvoje společnosti." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2015. http://www.nusl.cz/ntk/nusl-225120.

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The present dissertation is the design of a company's business plan, with a view to the construction of a servis, with all the important factors such as economic and non-economic factors, and legislative changes in the branch taken into consideration. Last but not least, the economic standing of the company is also evaluated. The project is simultaneously assessed from the viewpoint of potential implementation of the proposed solution.

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10

Pavlík, Vladimír. "Podnikatelský plán pro založení komerčního divadla." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2015. http://www.nusl.cz/ntk/nusl-225092.

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The thesis focuses on creating a possible business plan for an economically prosperous commercial theater in Brno. The work is divided into three parts. The first part describes the typology of theaters and their possible legal form. The second part is an analysis of internal and external factors that affect the project. The final section provides possible solutions for running the theater.

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11

Posádková, Radka. "Hodnocení finanční výkonnosti společnosti prostřednictvím benchmarkingu." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2021. http://www.nusl.cz/ntk/nusl-443149.

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The diploma thesis is focused on the financial and business performance evaluation of the company New Yorker CZ, s.r.o. The evaluation is created using the method benchmarking. The company New Yorker CZ is being compared with its five competitors within czech market in the analytical part. In the first part of this thesis there is a summary of selected methods and approaches. The next part focuses on comparing selected competitors using method benchmarking, which is concluded with SWOT analysis. In conclucion there are individual recommendations and summarization of findings of the performed a

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12

Kárová, Eva. "Budování konkurenceschopnosti firmy." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2009. http://www.nusl.cz/ntk/nusl-222174.

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This master's thesis deals with the strategy proposal of the Ski school MARO. The basis of the development strategy proposal is strategy analysis (financial analysis, general and related professional analysis, SLEPT and SWOT analyses). The final part of this work is focused on an evaluation of how the proposed strategy could be implemented.

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13

Kozlova, Elena. "Marketingový mix vybraného strojírenského podniku na B2B trhu v Rusku." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2020. http://www.nusl.cz/ntk/nusl-414490.

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This diploma thesis is focused on marketing mix of a concrete company, which is operating in international environment. The thesis is divided into three main parts. The theoretical part describes basic concepts related to the topic. The analalytical part of the thesis focuses on the business environment of company Dieffenbacher CZ, assuming its future expansion to Russian market, while the results obtained are further summarized in SWOT analysis. The practical part offers proposals and recommendations from the perstective of marketing mix for successful entry of a selected engineering company

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14

Ježková, Barbora. "Strategie expanze Žateckého pivovaru na zahraniční trh." Master's thesis, Vysoká škola ekonomická v Praze, 2015. http://www.nusl.cz/ntk/nusl-205203.

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The Master's thesis focuses on international expansion process of a company. For the application part of the thesis I have chosen a company called Žatec brewery Ltd. which belongs into a category of small and medium enterprises. The main objectives of the thesis comprise selection of a convenient Western Balkans region market for expansion of the brewery and subsequent formulation of a specific market entry strategy. The market entry strategy consists of a market entry mode selection, competitive strategy and marketing strategy as well as marketing mix 4P. The minor objectives include characte

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15

ČERMÁK, Pavel. "Marketingový mix." Master's thesis, 2013. http://www.nusl.cz/ntk/nusl-156539.

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The thesis aims to analyze the current situation regarding the marketing mix in the selected company. Based on this analysis it was found that the current marketing mix should be adjusted in an attempt to increase sales and brand awareness. It was suggested solutions to improve the situation, which consists of improvement proposals. These proposals focus according to the results of the SWOT analysis to improve brand image and expand its presence among the customers. It is also trying to solve the problem with the purchasing power of customers, not least the problem of obtaining customers. Two

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16

PODHORA, Radek. "Inovace podnikatelského plánu vybrané společnosti." Master's thesis, 2016. http://www.nusl.cz/ntk/nusl-251578.

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The aim of the thesis was to innovate a business plan for the company Domitruck Ltd. This means make every necessary details, which would serve as a part of the loan application for implementation of the repair space expand project. In the first part of own work was described present situation of the company, reasons for the service expanding and schedule of the realization. In this part were also detected terms for getting a loan from particular bank, Komerčníbanka. Second part was dedicate to a business plan, where were described key personalities and services, followed by a SWOT analysis, m

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17

ŠVAMBERK, David. "Řízení vztahů se zákazníky ve vybrané organizaci." Master's thesis, 2014. http://www.nusl.cz/ntk/nusl-173638.

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The aim of the thesis is to evaluate customer relationship management in a selected organization through a questionnaire survey. At first was identified company marketing through 4P, making it possible to outline how the company does with the product, distribution, pricing and marketing communications. Subsequently, a survey was conducted on a total of 100 respondents. The questionnaire had 20 questions, in which customers expressed their satisfaction with the company's employees, offered goods, services and also compared the individual areas of business to competitors. After evaluation questi

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18

BRYCHTA, Michal. "Uvedení výrobku na trh." Master's thesis, 2019. http://www.nusl.cz/ntk/nusl-394611.

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The aim of this thesis is to determine the strategy and partial steps that are needed to introduce the product on the market. The theoretical part defines the basic terms, which were described in accordance with professional literature related to this topic. The thesis describes SWOT analysis, BCG Matrix, market segmentation and Marketing Mix. In the practical part, the current state of the Marketing Mix is evaluated and it is pointed out how it should be newly set up correctly. The product development strategy was chosen based on Ansoff matrix. The market share of old brilliant watercolours g

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