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Journal articles on the topic '4P Mix Marketing'

Author: Grafiati

Published: 5 June 2025

Last updated: 2 August 2025

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1

Isfansyah, Haikal Ayasya, and Arry Widodo. "PENGARUH MARKETING MIX 4P (PRODUCT, PRICE, PLACE, PROMOTION) JNE TERHADAP LOYALITAS PELANGGAN JNE MELALUI VARIABEL INTERVENING KEPUASAN PELANGGAN JNE." JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi). 11, no. 1 (2024): 1195–214. http://dx.doi.org/10.35794/jmbi.v11i1.55686.

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Perkembangan internet dan peningkatan volume belanja e-commerce di Indonesia berdampak besar pada bisnis, terutama jasa pengiriman/logistik seperti JNE. Pada tahun 2020, JNE memiliki penjualan tertinggi setelah J&T, hal tersebut mendorong perusahaan untuk menciptakan kepuasan dan loyalitas terhadap pelanggan melalui penerapan Marketing Mix 4P. Penelitian ini bertujuan menganalisis pengaruh Marketing Mix 4P JNE terhadap Loyalitas Pelanggan dengan Kepuasan Pelanggan sebagai variabel intervening. Penelitian menggunakan pendekatan kuantitatif dan analisis deskriptif, dengan teknik non-probabil

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Lahtinen, Ville, Timo Dietrich, and Sharyn Rundle-Thiele. "Long live the marketing mix. Testing the effectiveness of the commercial marketing mix in a social marketing context." Journal of Social Marketing 10, no. 3 (2020): 357–75. http://dx.doi.org/10.1108/jsocm-10-2018-0122.

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Purpose The marketing mix has been extensively criticised by scholars and practitioners, which has led marketing scholars to redefine the original 4P concept, expand the 4Ps with additional Ps and develop new concepts to replace the marketing mix. However, there is very limited empirical testing assessing the effectiveness of the original marketing mix (4Ps). Design/methodology/approach This research applies a field experiment to assess whether the application of a full marketing mix (4P) is more effective than a promotion only campaign (1P) when aiming to increase fruit and vegetable (FV) int

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Nelvina Ruth, Jennie Calosa, Sherlen Frelinsia Goh, Vivian Wijaya, and Dyah Cahyasari. "Analisis Target Market dan Marketing Mix 4p dalam Meningkatkan Volume Penjualan Restoran HongKongBay, Gading Serpong." TOBA: Journal of Tourism, Hospitality and Destination 2, no. 4 (2023): 90–95. http://dx.doi.org/10.55123/toba.v2i4.2951.

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This research is research regarding increasing sales volume based on the target market and 4P marketing mix at the Hong Kong Bay restaurant, Gading Serpong. The target market and 4P marketing mix implemented by Hong Kong Bay restaurants are in accordance with the target market. However, there are still several shortcomings in the 4P marketing mix because this restaurant is a new restaurant that opened at the end of 2022. The aim of the research is to analyze the target market and 4P marketing mix in increasing the sales volume of the Hong Kong Bay restaurant. This research was conducted using

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Pitri, Tedi, Irman Firmansyah, Raden Rijanto, and Deri Firmansyah. "The Evolving Marketing Mix in the Digital Age and Customer Mix: How Does It Affect Purchase Intention?" International Journal of Business, Law, and Education 6, no. 1 (2025): 345–61. https://doi.org/10.56442/ijble.v6i1.1003.

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The era of technological disruption in the 21st century is increasingly challenging the traditional 4P marketing mix concept to evolve to facilitate the creation of hybrid communication and services in the digital environment. This study aims to explore the causality predictive model between the evolution of the 4P marketing mix model and the customer mix considered in the modern business landscape of the digital age, by analyzing how it affects the purchase intention?, the mediating effect of the customer mix is examined. Quantitative research with a survey type is developed in predictive cau

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Varadisa, Adelia Qouli, and Yanda Bara Kusuma. "Implementation of Marketing Mix in Improving Brand Image." Jurnal Manajemen Bisnis 11, no. 2 (2024): 1495–507. http://dx.doi.org/10.33096/jmb.v11i2.781.

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Bakso Mas Roy Merr branch is a meatball culinary business known for its unique flourless meatballs, designed to attract consumers with a distinctive taste. This study aims to describe the implementation of the 4P marketing mix at Bakso Mas Roy Merr branch for developing and enhancing its brand image. The research employs a descriptive qualitative approach, with data collected through interviews, observations, and documentation. Data analysis involves data reduction, data presentation, and drawing conclusions. The findings indicate that while the 4P marketing mix is applied to improve the brand

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Pratiwi, Adcharina, and Suranto Suranto. "Pendampingan Pemasaran Melalui Marketing Mix Bagi Pengusaha Rafida Batik Peningkatan Penjualan Di Masa Pandemi Covid 19." Duta Abdimas 1, no. 1 (2022): 7–12. http://dx.doi.org/10.47701/abdimas.v1i1.1582.

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This Community Service Activity aims to: (a) provide assistance and recommendation on how significant marketing mix (4P) is in marketing batik product during the pandemic covid 19, (b) provide assistance on how significant marketing mix (4P) for batik entrepreneurs in Rafida Batik Pilang Masaran. The benefits of this community service activity are (a) marketing concept and batik sales are created based on 4P (product, price, place, promotion), (b) the sales of qualified products is fit to the consumers, the price is affordable by consumers, easy to buy and find the products, the optimal corpor

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Isaura, Isaura, and Ida Bagus Suryawan. "Analisis Kendala Manajemen Pengelolaan Bauran Pemasaran (Product, Price, Place, Dan Promotion) UPTD. Museum Bali." JURNAL DESTINASI PARIWISATA 12, no. 1 (2024): 146. https://doi.org/10.24843/jdepar.2024.v12.i01.p20.

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Tourist visits to the Bali Museum have exhibited significant inconsistency from 2014 to 2023. However, from 2002 to 2014, tourist visits at the Bali Museum increased, due to implementation of the 4P marketing mix. This study aims to analyze the obstacles faced by the UPTD. Museum Bali management in implementing the 4P marketing mix promotion in the present context. This study is qualitative research, drawing primary data from documentation, interviews, and observation. The data analysis technique used in this study is descriptive qualitative, including data reduction, triangulation, and drawin

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van Waterschoot, Walter, and Christophe Van den Bulte. "The 4P Classification of the Marketing Mix Revisited." Journal of Marketing 56, no. 4 (1992): 83–93. http://dx.doi.org/10.1177/002224299205600407.

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McCarthy's 4P classification of the marketing mix instruments has received wide acceptance in past decades. In recent years, however, increasing criticism has been voiced, among other reasons because of its inherent negative definition of sales promotion and its lack of mutual exclusiveness and collective exhaustiveness. The authors evaluate the 4P classification against the criteria proposed by Hunt and present an improved classification.

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Maisah, Maisah, M. Mahdayeni, Maryam Maryam, and Muhammad Roihan Alhaddad. "PENERAPAN 7P SEBAGAI STRATEGI PEMASARAN PENDIDIKAN TINGGI." Jurnal Ekonomi Manajemen Sistem Informasi 1, no. 4 (2020): 325–33. http://dx.doi.org/10.31933/jemsi.v1i4.116.

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Dalam pendekatan pemasaran jasa telah dikembangkan sebuah alat terpenting, yaitu marketing mix. Selanjutnya dalam marketing mix dikenal dengan istilah 7P sebagai alat marketing paling tepat sebagai pendekatan terhadap peserta didik, sebab marketing mix klasik 4P tidak cukup efisien dalam mendorong sebuah universitas atau perguruan tinggi

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Kaharudin, M. Robby, and Hendra Saputra. "ANALISIS STRATEGI PEMASARAN KERIPIK TEMPE AZZAHRA DESA SUMBER RAHAYU DALAM PERSPEKTIF EKONOMI ISLAM." ADL ISLAMIC ECONOMIC : Jurnal Kajian Ekonomi Islam 2, no. 2 (2021): 143–62. http://dx.doi.org/10.56644/adl.v2i2.31.

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Penelitian ini bertujuan untuk mengetahui strategi pemasaran yang diterapkan oleh usaha keripik tempe Az-Zahra Sumber Rahayu dalam perspektif ekonomi islam. Penelitian ini memgunakan teori marketing mix 4P dan terori marketing syariah. Metode penelitian dalam penelitian ini menggunakan pendekatan deskriptif kualitatif dan merupakan penelitian lapangan (field research). Teknik sampling dalam penelitian ini yaitu purposive sampling, dengan mengumpulkan data melalui wawancara dan dokumentasi. Data primer diperoleh dari pemilik dan karyawan usaha kripik tempe azzahra sedangkan data sekunder dipero

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Olena, Mazur. "Development of marketing-mix elements for the Internet trade enterprises in Ukraine." ECONOMICS: time realities 5, no. 39 (2018): 68–76. https://doi.org/10.5281/zenodo.2571477.

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Internet trade in Ukraine shows a high pace of growth. Along with other factors, it is supported  by marketing activities of participating enterprises that attract customers and, therefore, increase revenues. The article analyzes the latest trends in the marketing mix of e-commerce in Ukraine from the perspective of 4P elements. The leading trends-drivers have been identified within each element of the marketing mix.  These trends determine primary directions of their further development  for each of 4P-element and for the entire marketing-mix complex. The author

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Zulfikar, Satriatama, and Ir. G.N. Sandhy Widyasthana Dr. "Marketing Mix Analysis of Somethinc Brand Skincare Manufacturer in East Jakarta." International Journal of Current Science Research and Review 07, no. 07 (2024): 4966–70. https://doi.org/10.5281/zenodo.12730471.

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Abstract : The current expansion of the skincare product market has also led to the emergence of many local skincare brands in the cosmetics industry in Indonesia. Several brands compete by presenting quality products with international standards. So now competition for foreign and local skincare product businesses is becoming increasingly fierce. One of the skincare products that has been named the best-selling skincare brand in 2021 is the Somethinc brand, which is known to have only taken two years to achieve this crowning. This condition requires every company to have a marketing mix strat

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Oematan, Nanda Laurensia, Komang Ratih Tunjungsari, and I. Gusti Ayu Eka Suwintari. "Strategi Bauran Pemasaran 4p dalam Penyelenggaraan Event." Jurnal Ilmiah Pariwisata dan Bisnis 3, no. 3 (2024): 531–39. http://dx.doi.org/10.22334/paris.v3i3.752.

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Industri jasa penyelenggaraan kegiatan MICE memberikan dampak langsung terhadap kegiatan promosi Indonesia. Kegiatan promosi merupakan salah satu strategi bauran pemasaran 4P untuk menarik minat konsumen. PT Daniswara merupakan salah satu perusahaan yang bergerak di bidang MICE dan event production. Tujuan dari penelitian ini adalah untuk mengetahui strategi bauran pemasaran 4P yang bisa diimplementasikan di PT Daniswara. Penelitian kualitatif ini menggunakan metode triangulasi melalui wawancara dan dokumentasi serta analisis interaktif Miles dan Huberman untuk mengevaluasi bauran pemasaran 4P

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Ramadhan, Rizqi Putra, Ovin Liviana Bela, and Hendra Dwi Prasetyo. "ANALISIS STRATEGI PEMASARAN DALAM UPAYA MENINGKATKAN PENJUALAN PADA USAHA MAKARONI KRIUKZZ." Jurnal Bina Bangsa Ekonomika 15, no. 1 (2022): 277–81. http://dx.doi.org/10.46306/jbbe.v15i1.153.

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The writing of this article was made with the aim of knowing what marketing strategies are used by Kriukzz business actors in increasing sales. In this study using a qualitative descriptive approach. The types and sources of data in writing this article are taken from primary data and secondary data. The analysis method used is descriptive analysis, where the marketing strategy refers to the concept of Marketing mix and uses SWOT analysis. Based on the analysis carried out in increasing the sales of this kriukzz macaroni using the 4P marketing mix and SWOT analysis (strengths, weaknesses, oppo

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Ekalaya, Nadia Ekalaya, and Sabinus Beni. "Strategi Pemasaran dalam Meningkatkan Penjualan Cassava Snacks." Indo-Fintech Intellectuals: Journal of Economics and Business 4, no. 3 (2024): 1244–49. http://dx.doi.org/10.54373/ifijeb.v4i3.1550.

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This study aims to find out the marketing mix strategy of the Cassava Snack cassava chips business using social media, namely by using Facebook, Whatsapp and marketing directly to consumers. The 4P marketing mix in this study is products, prices, promotions, and places. The methods used in this study are qualitative methods and descriptive approaches. To obtain data in this study, researchers conducted observations, direct interviews, and documentation. Data analysis is carried out qualitatively consisting of data reduction, data presentation, and conclusion drawing. The results of this study

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Putri Sepfiani and Zuhrinal M. Nawawi. "ANALISIS MARKTING MIX UNTUK MENINGKATKAN VOLUME PENJUALAN PADA RAFIJAYA FOTOKOPI DI KOTA MEDAN." Profit: Jurnal Manajemen, Bisnis dan Akuntansi 2, no. 1 (2023): 56–62. http://dx.doi.org/10.58192/profit.v2i1.445.

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Economic development resulted in increasingly fierce competition in business. To be able to survive and win in competition, a marketing strategy is needed. One of them is the marketing mix using the 4P components, product, price, promotion and place. This research aims to examine and understand whether Rafijaya Fotocopy can apply a marketing mix strategy to affect sales. This study uses a qualitative approach in order to clearly describe sales activities at Rafijaya Fotocopy. Using descriptive data analysis techniques, with data collection techniques namely observation and interviews. Based on

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Istifarin Febri Rahmawati. "PENGARUH PRODUK, HARGA, LOKASI DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN PADA INDOMARET DI JALAN PB. SUDIRMAN JEMBER." Ekobis Journal of Economy and Business 1, no. 1 (2024): 35–41. http://dx.doi.org/10.70079/ekobis.v1i1.15.

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Marketing atau pemasaran berperan penting dalam suatu perusahaan sebagai salah satu usaha terintegrasi produk untuk memenuhi kebutuhan konsumen.Pada 1960-an, E. Jerome Mc. Carthy, penulis dan profesor di bidang pemasaran, memperkenalkan konsep 4P dalam buku Basic Marketing: A Managerial Approach. Nah, 4P marketing adalah product (produk), price (harga), place (tempat), dan promotion (promosi). Tujuan dari penelitian ini adalah untuk mengetahui apakah marketing mix menjadi pengaruh terhadap keputusan yang akan diambil oleh para konsumen. Hasil dari penelitian ini bahwa 4P (product, price, place

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Sahabi, Ansar. "PERSEPSI MASYARAKAT TERHADAP PROGRAM PEMBANGUNAN DESA." MUTAWAZIN (Jurnal Ekonomi Syariah) 1, no. 2 (2022): 100–107. http://dx.doi.org/10.54045/mutawazin.v1i2.109.

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This study aims to describe the marketing strategy carried out by PT. BPR Paro Dana in increasing customer interest based on Kotler's theory, namely the marketing mix marketing mix consisting of 4P, namely products, prices, promotions and places.The benefit of this research is to describe the use of marketing strategies implemented by PT.BPR Paro Dana. The research method used is descriptive qualitative to obtain a picture of the object under study. Data collection was carried out by interviewing informants namely employees and customers of PT.BPR Paro Dana.The results of this study indicate t

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Suleman, Maryam, Sulha Ali, and Azhar Habu. "ANALISIS STRATEGI PEMASARAN DALAM MENARIK MINAT NASABAH UNTUK MENGAJUKAN PINJAMAN DANA PADA PT.BPR PARO DANA." MUTAWAZIN (Jurnal Ekonomi Syariah) 1, no. 1 (2022): 22–33. http://dx.doi.org/10.54045/mutawazin.v1i1.100.

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This study aims to describe the marketing strategy carried out by PT. BPR Paro Dana in increasing customer interest based on Kotler's theory, namely the marketing mix marketing mix consisting of 4P, namely products, prices, promotions and places.The benefit of this research is to describe the use of marketing strategies implemented by PT.BPR Paro Dana. The research method used is descriptive qualitative to obtain a picture of the object under study. Data collection was carried out by interviewing informants namely employees and customers of PT.BPR Paro Dana.The results of this study indicate t

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Khairat, Nadiatul, and Sri Widaningsih. "Penerapan Bauran Pemasaran 4P pada Astiga Leather Tahun 2024." Jurnal Riset Ekonomi dan Bisnis 17, no. 2 (2024): 142. http://dx.doi.org/10.26623/jreb.v17i2.10031.

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<p><span>Banyak sekali berbagai kebijakan yang diterapkan oleh perusahaan dalam meningkatkan penjualannya dan menarik minat konsumen untuk membeli suatu produk yang ditawarkan oleh produsen, berbagai strategi dilakukan oleh perusahaan agar dapat bertahan di tengah persaingan yang tajam. Salah satunya strategi bauran pemasaran. Astiga Leather merupakan salah satu perusahaan yang menggunakan strategi bauran pemasaran 4P untuk mendukung peningkatan penjualan produk yang dibeli konsumen. Tujuan dari penelitian ini adalah untuk mengetahui penerapan bauran pemasaran 4P <em>(Product

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Riswanto, Riswanto, Sarrah Kurnia Fadhilah, and Alisa Reaumaudy. "STRATEGI KOMUNIKASI PEMASARAN BEAUTY ADVISOR (BA) MAKE OVER DALAM MEMPROMOSIKAN PRODUK DI MATAHARI BENCOOLEN MALL." JURNAL MADIA 3, no. 1 (2022): 1–13. http://dx.doi.org/10.36085/madia.v3i1.4625.

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Di era sekarang produk kosmetik seperti bedak, lipstik, foundation, dan lain-lainnya sangat digandrungi oleh kaum wanita mulai dari remaja hingga dewasa, apa lagi sekarang sudah mulai tren dengan para Vlog kecantikan yang mulai bermunculan di kanal youtube ingin membagikan ulasan mereka mengenai produk kosmetik yang mereka coba untuk membuat produk kosmetik semakin laris saat ini. Karena banyaknya pesaing maka owner dari produk tersebut harus memutar otak bagaima menghadapi persaingan tersebut maka digunakan teori marketing mix yakni 4P (Product, Promotion, Place, Price) yang sangat membantu d

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Dinda Rizqa Aulia and Nurhayati Nurhayati. "Pengaruh Marketing Mix 4p Terhadap Keputusan Konsumen Pada Produk Retail Teh Butong & Teh Tobasari PT. Perkebunan Nusantara IV Medan." SANTRI : Jurnal Ekonomi dan Keuangan Islam 1, no. 6 (2023): 354–64. http://dx.doi.org/10.61132/santri.v1i6.206.

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This research was conducted with the aim of investigating the influence of the 4P Marketing Mix on consumer decisions regarding PTPN IV Butong Tea & Tobasari Tea retail products. Marketing Mix 4P includes four main components, namely product, price, place and promotion, which are interrelated and have the potential to influence consumer decisions. In this context, Butong Tea & Tobasari Tea were chosen as retail products offered by PTPN IV. The research method used in this study involves interviews with willing sources as a means of collecting data. Research respondents were consumers o

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van Waterschoot, Walter, and Christophe van den Bulte. "The 4P Classification of the Marketing Mix Revisited." Journal of Marketing 56, no. 4 (1992): 83. http://dx.doi.org/10.2307/1251988.

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Wardiman, Ivan Godang. "PENGARUH MARKETING MIX (4P) TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN." Value : Jurnal Manajemen dan Akuntansi 17, no. 2 (2022): 88–101. http://dx.doi.org/10.32534/jv.v17i2.2787.

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The rapid development of the retail industry has led to increasingly high competition. Marketing strategy is something that must be done by every industry to maintain and increase revenue and protect consumers. This study aims to analyze and test the product, price, location or distribution, and promotion variables on consumer purchasing decisions at Alfamart Teluk Kuantan. This research includes quantitative research and uses a questionnaire method to obtain data. Data analysis used multiple regression analysis and T test and F test. The results based on the T test found that the promotion va

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Khakimatusodiqoh, Khakimatusodiqoh, Muhyidin Muhyidin, Muna Fauziah, and Agus Salim Chamidi. "Strategi Marketing Mix 4p dalam Mewujudkan Sekolah Unggulan." An-Nidzam : Jurnal Manajemen Pendidikan dan Studi Islam 9, no. 1 (2022): 22–36. http://dx.doi.org/10.33507/an-nidzam.v9i1.537.

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This research is motivated by the phenomenon of increasingly stringent competition in educational institutions at all levels, especially at the Early Childhood level. In this regard, this study aims to find out the application of the 4P marketing mix strategy in creating excellent schools in RA Queen Al Khadijah District. The method used by researchers in researching this case is to use a qualitative approach, because a qualitative approach is used to describe, describe systematically, factually and accurately about the facts and the nature of the relationship between the phenomena being inves

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Fauziah, Muna, and Khakimatusodiqoh . "Strategi Marketing Mix 4p dalam Mewujudkan Sekolah Unggulan." Cakrawala Jurnal Manajemen Pendidikan Islam dan studi sosial 6, no. 1 (2022): 1–15. http://dx.doi.org/10.33507/cakrawala.v6i1.528.

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This research is motivated by the phenomenon of increasingly stringent educational institution competition at all levels, especially at the Early Childhood level. In this regard, this study aims to determine the application of the 4P marketing mix strategy in realizing superior schools in RA Queen Al Khadijah District. The method used by researchers in researching this case is to use a qualitative approach, because a qualitative approach is used to describe, describe systematically, factually and accurately about the facts and the nature of the relationship between the phenomena being investig

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Varchenko, Olha, Viktoriia Zubchenko, Dmytro Kachan, and Olha Varchenko. "Scientific foundations for the development of the marketing mix and its application in the activities of agrarian enterprises." Economic Analysis, no. 34(4) (2024): 54–66. https://doi.org/10.35774/econa2024.04.054.

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Introduction. It is substantiated that changes in the operating environment of agrarian enterprises under modern conditions have led to substantial adjustments in marketing activities, which must be taken into account when developing marketing mix elements. The factors influencing the formation of the marketing mix are systematized, and emphasis is placed on ensuring the integration of mix components in terms of forming a rational marketing budget and meeting the needs of potential consumers as fully as possible. Existing marketing mix models are systematized, highlighting the variables and de

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Marya Delima Pasaribu and Mariana Simanjuntak. "Pengaruh Marketing Mix (4P) dan Perilaku Konsumen Terhadap Niat Pemilihan Program Studi Teknik Metalurgi." Jurnal Manajemen Kreatif dan Inovasi 2, no. 3 (2024): 230–41. http://dx.doi.org/10.59581/jmki-widyakarya.v2i3.3907.

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The research aims to determine the influence of the marketing mix (4P) and consumer behavior on the intention to choose the Metallurgical Engineering study program. Analysis using Structural Equating Modeling (SEM) on Partial Least Square (PLS) and data collection by distributing questionnaires to 150 respondents who know Metallurgical Engineering, Institute Del Technology. Purposive sampling is the sampling method used in research. The research results show that the intention to choose a Metallurgical Engineering study program is strongly influenced by the marketing mix (4P) and consumer beha

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Irawan, Yuriza Rahayu, Sriyono Sriyono, and Hadiah Fitriyah. "The Role of Social Media and Marketing Mix 4P in Online Marketing Strategy on the Grand Everest Housing Cluster PT. Menteng Mandiri Sejahtera." Dinasti International Journal of Education Management And Social Science 6, no. 4 (2025): 2710–20. https://doi.org/10.38035/dijemss.v6i4.4175.

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The purpose of this research is to evaluate the role of social media and the 4P marketing mix in PT's online marketing strategy. Menteng Mandiri Sejahtera for the Grand Everest Housing Cluster. Property companies must optimize their digital marketing to increase sales and market reach as marketing digitalization continues to increase. To obtain information from various related parties, such as company owners, project managers, marketing teams, property agents, and prospective buyers, this research uses a qualitative approach involving observation, interviews, and documentation. The research re

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Akhtar Faiz Rabbanie, Aulia Rahma Wahyudi, Axton Axton, et al. "Strategi Pengembangan UMKM Dimsum dan Es Teh Pandu Melalui Optimalisasi Pemasaran Digital dan Bauran Pemasaran (4P)." Faedah : Jurnal Hasil Kegiatan Pengabdian Masyarakat Indonesia 3, no. 1 (2024): 01–10. https://doi.org/10.59024/faedah.v3i1.1189.

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Increasingly fierce competition and changes in consumer behavior are challenges for Dimsum and Es Teh Pandu MSMEs to continue to grow. This community service aims to overcome these challenges by formulating a strategy for the development of Dimsum and Es Teh Pandu MSMEs through optimizing digital marketing and marketing mix (4P). Through an in-depth analysis of the internal and external factors of MSMEs, including the identification of SWOT and consumer preferences, this community service will identify the most effective marketing strategies. The strategies to be developed include optimizing t

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Aurelius Gonaldy, Vincent, Minarni Wartiningsih, and Billy Daniel Messakh. "Analisis Marketing Mix 4P Terhadap Tingkat Kepuasan Pasien Rawat Jalan Poli Bedah Umum Rumah Sakit Umum Daerah Dr. Mohamad Soewandhie." Ranah Research : Journal of Multidisciplinary Research and Development 6, no. 1 (2023): 1–8. http://dx.doi.org/10.38035/rrj.v6i1.789.

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Outpatient satisfaction level takes an important role in hospital success. Outpatient satisfaction levels are determined by various factors, some of them are mentioned in the Marketing Mix 4p strategy that includes place, promotion, price, product. Marketing mix (place) includes strategic location, comfortability and cleanliness of public toilet, comfortability and cleanliness of consultation room, comfortability and cleanliness of waiting room and parking space availability. Marketing mix (promotion) includes any action that the company or hospital had taken to persuade patients to use the ho

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Sekti, Wahyu Broto, and Rendra Armayana. "Analisis SWOT Terhadap Strategi Pemasaran Usaha Mikro Kecil dan Menengah (UMKM) Sentra Industri Gitar dalam Menghadapi Covid-19." Literasi : Jurnal Kajian Keislaman Multi-Perspektif 1, no. 1 (2021): 49–70. http://dx.doi.org/10.22515/literasi.v1i1.3257.

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The purpose of this research is to find the factors about the strength, weakness, opportunity, and treath of guitar industry centre UMKM Mancasan Village as well as knowing marketing strategies by used marketing mix involve 4P (Product, Price, Promotion, and Place). These papers used research methods of descriptive kualitative with analytical data technique used SWOT analysis. SWOT Analysis is done by identifying and analyzing the internal and external factors that influence the basic component of the guitar industry centre UMKM Mancasan Village. Guitars industry center UMKM Mancasan Village h

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Aini Dewi Maryan, Adenty Oktavianty, Andena Nur Hikmatunnisa, Wilva Ramadayanti, and D Yadi Heryadi. "Bauran Pemasaran pada Selada Hidroponik di SMA Negeri 1 Karangnunggal." Botani : Publikasi Ilmu Tanaman dan Agribisnis 2, no. 2 (2025): 93–100. https://doi.org/10.62951/botani.v2i2.320.

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This study aims to analyze the 4P marketing mix (Product, Price, Place, Promotion) in hydroponic lettuce marketing at SMA Negeri 1 Karangnunggal. The method used is descriptive qualitative with case studies through observation and interviews. The results of the study indicate that the 4P marketing mix emphasizes products that have good quality such as good lettuce color and shape, the use of good seeds to produce good products. The price of the product has an affordable price which is relatively cheap for premium quality and offers discounts for large purchases. In easily accessible marketing

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Putri Sepfiani and Zuhrinal M. Nawawi. "ANALISIS MARKTING MIX UNTUK MENINGKATKAN VOLUME PENJUALAN PADA RAFIJAYA FOTOKOPI DI KOTA MEDAN." MUQADDIMAH: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis 1, no. 1 (2023): 201–10. http://dx.doi.org/10.59246/muqaddimah.v1i1.104.

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Perkembangan perekonomian mengakibatkan persaingan dalam bisnis semakin ketat. Untuk dapat bertahan dan menang dalam bersaing, diperlukan strategi pemasaran. Salah satunya adalah marketing mix menggunakan komponen 4P, product, price, promotion dan place. Adapun penelitian ini bertujuan meneliti dan memahami terkait apakah Rafijaya Fotokopi menerapkan strategi marketingmix dapat mempengaruhi penjualan. Penelitian ini menggunakan pendekatan kualitatif agar dapat mendeskripsikan secara jelas aktivitas penjualan pada Rafijaya Fotokopi. Menggunakan teknik analisis data deskriptif, dengan teknik pen

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Maryam Suleman, Sulha Ali, and Azhar J. Habu. "ANALISIS STRATEGI PEMASARAN DALAM MENARIK MINAT NASABAH UNTUK MENGAJUKAN PINJAMAN DANA PADA PT.BPR PARO DANA." MUTAWAZIN (Jurnal Ekonomi Syariah) 1, no. 1 (2020): 22–33. http://dx.doi.org/10.54045/mutawazin.v1i1.145.

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    Penelitian ini bertujuan untuk menggambarkan strategi pemasaran yang dilakukan oleh PT. BPR Paro Dana dalam meningkatkan minat nasabah berdasarkan teori Kotler, yaitu marketing mix marketing mix yang terdiri dari 4P, yaitu produk, harga, promosi dan tempat. Manfaat dari penelitian ini adalah menggambarkan penggunaan strategi pemasaran yang diterapkan oleh PT. BPR Paro Dana. Metode penelitian yang digunakan adalah deskriptif kualitatif untuk mendapatkan gambar objek yang sedang dipelajari. Pendataan dilakukan dengan mewawancarai informan yaitu karyawan dan pelanggan

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Shafa’ Annisa Puspasari, Nida Adenia Rahma, Muhammad Nashirul Haq, and Sudarmiatin Sudarmiatin. "Implementation Of Marketing Mix Strategy 4P in With Love Milli Business." Harmoni Economics: International Journal of Economics and Accounting 1, no. 4 (2024): 200–208. https://doi.org/10.70062/harmonieconomics.v1i4.51.

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In the contemporary business environment, which is prone to competition, marketing can be considered as a series of structured business activities to plan, produce, price, promote, distribute goods, services, and ideas. The marketing mix is considered as one of the most important aspects of the marketing process, especially in MSMEs which are now growing very rapidly. This study was conducted with the aim of determining the marketing mix in the with love milli business which is used to drive product sales and create competitive advantages. This study uses a qualitative descriptive method that

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Ningsih, Desy Dwi Sulastriya, and M. Ruslianor Maika. "Strategi Bauran Pemasaran 4P Dalam Menentukan Sumber Modal Usaha Syariah Pedagang Pasar di Sidoarjo." Jurnal Ilmiah Ekonomi Islam 6, no. 3 (2020): 693. http://dx.doi.org/10.29040/jiei.v6i3.1464.

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This research discussed the two main reasons that could be affecting decisions market traders in choosing a source of their capital, which is based on the needs of business capital and marketing with marketing mix 4P. The data obtained through interviews with traditional market traders in the Sidoarjo district using the qualitative method from a phenomenology perspective. This study using primary data analyzed that processed in-app atlas.ti 9 to achieve the structure and efficient data. This study aims to determine the effect of the 4P Marketing Mix carried out by financial institutions in att

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Erika Dwi Rahmawati, Diva Fitriyatin Nufus, and Mohamad Bastomi. "Analisis Penerapan Bauran Pemasaran 4P (Product, Price, Place, Promotion) Terhadap Strategi Pemasaran Pada Kerajinan Rotan (Studi Kasus: UMKM Teq Production)." MUQADDIMAH: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis 2, no. 3 (2024): 37–58. http://dx.doi.org/10.59246/muqaddimah.v2i3.861.

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Rattan furniture is one of the superior craft products in Malang City, especially in the Balearjosari Village area, Blimbing District. UMKM Teq Production does not have an offline kiosk, which results in prices that cannot be set for each product sale. Even though crafts and furniture from UMKM Teq Production are in great demand abroad, they have to establish cooperative relationships with first-hand parties because they do not yet have an export trade business license. This problem can influence marketing strategies by implementing the 4Ps (Product, Price, Place, Promotion). The purpose of th

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Kiyak, Deimena, and Rasa Grigoliene. "Analysis of the Conceptual Frameworks of Green Marketing." Sustainability 15, no. 21 (2023): 15630. http://dx.doi.org/10.3390/su152115630.

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The concept of green marketing is not just a passing trend but a crucial aspect in the development of new products, contributing to the foundation of a sustainable environment. By utilizing green marketing, companies endeavor to protect the environment in the best possible way, to have as few harmful effects as possible, and to promote consumer awareness of the environment, thus contributing to sustainable development goals. For the successful application and utilization of green marketing, companies must excel at recognizing the determining elements and means of green marketing. This article

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Kim, Han-Byul, and Eun-Jun Park. "The Effects of Service Marketing Mix Factors (7P) on Experience Satisfaction and Consumer Preference Behavior in Beauty Service." Journal of the Korean Society of Cosmetology 28, no. 4 (2022): 761–71. http://dx.doi.org/10.52660/jksc.2022.28.4.761.

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4P mix(Product, Place, Promotion, Price) was mainly used as a marketing mix strategy for manufactured goods. However, in the service industry, in addition to this 4P mix, the need to add 3P mix (Physical Evicence, People, Process) has emerged due to its characteristics. These service marketing 7P mixes are applied and implemented in various ways to the beauty industry. This study was attempted based on these service marketing 7P mix elements. In other words, the purpose of this study is to verify which of the 7P mixes elements of service marketing for beauty industry affects the customer's pre

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Veliani, Helmalia. "Marketing Mix 4P Pengaruh Strategi Bauran Pemasaran Terhadap Kepuasan Konsumen Centrale Gelato Malang." Meraki: Journal of Creative Industries 2, no. 01 (2024): 37–51. https://doi.org/10.24123/meraki.v2i01.6989.

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The abstract : Penelitian ini bertujuan untuk menganalisis pengaruh bauran pemasaran 4P (Produk, Harga, Promosi, dan Tempat) terhadap kepuasan konsumen di Centrale Gelato Malang. Penelitian ini menggunakan metode kuantitatif dengan pendekatan kausal komparatif, melibatkan 100 responden yang pernah membeli produk di sana, dan teknik pengambilan sampel purposive sampling. Data dikumpulkan melalui kuesioner yang telah diuji validitas dan reliabilitasnya. Hasil analisis regresi linier berganda menunjukkan bahwa secara parsial, bauran produk dan promosi berpengaruh positif terhadap kepuasan konsume

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Nugraheni, Mellyka Sherly, and Didit Purnomo. "Analisis Strategi Marketing Mix 4P Pada Halal Bakery Tsabita." Determinasi: Jurnal Penelitian Ekonomi Manajemen dan Akuntansi 2, no. 4 (2024): 61–66. https://doi.org/10.23917/determinasi.v2i4.356.

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Industri kuliner merupakan industri kreatif yang ada di Indonesia dan sudah memberi keterlibatan bagi perekonomian nasional. Keterlibatan industri kuliner ke dalam industri kreatif juga dapat berarti adanya nilai tambah pada produk yang ditimbulkan oleh kreativitas para pelaku industri kuliner. Halal Bakery Tsabita melakukan strategi agar dapat bersaing dengan perusahan bakery yang lainnya dengan menggunakan strategi pemasaran marketing mix 4p: Product antara lain macam produk dan bentuk, pengembangan produk, penantaan produk. Price antara lain aspek yang mempengaruhi penetapan harga, tujuan p

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Sari, Wulan, and Damrus Damrus. "Strategi Bauran Pemasaran (4P) Terhadap Produk dari Tandan Buah Segar (TBS) Kelapa Sawit Pada PT. Beurata Subur Persada." Jurnal Ilmiah Ekonomi Terpadu (Jimetera) 1, no. 1 (2021): 40. http://dx.doi.org/10.35308/jimetera.v1i1.4332.

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Abstract This research aims to find out the marketing mix (4P) strategy for products from Fresh Fruit Bunches (TBS) of palm oil. The study was conducted in April-August 2021. The method used is a qualitative method that is deskrictive with data collection techniques through in-depth interviews, observations, and field studies. As a result of this study, the authors were able to elaborate on the marketing mix strategy towards Fresh Fruit Bunch (TBS) products at PT. Beurata Subur Persada. The recruitment of informants in this study was carried out in two ways, namely the Main Informant and the S

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Danapriatna, Nana, Ismarani Ismarani, Esi Asyani Listyowati, and Pela Supah. "STRATEGI BAURAN PEMASARAN KOPI GUNUNG ARCA PADA KELOMPOK TANI MEKARWANGI JAYA." CEFARS : JURNAL AGRIBISNIS DAN PENGEMBANGAN WILAYAH 6, no. 2 (2023): 30–42. http://dx.doi.org/10.33558/cefars.v6i2.8262.

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Mekarwangi Jaya Farmers Group is a coffee farmer group in Sukawangi Village, Bogor Regency which markets local specialty Bogor coffee in the form of dry beans and ready-to-brew coffee powder, but faces obstacles in marketing these coffee products. The purpose of this research is to determine the implementation of the 4P marketing mix for Gunung Arca Coffee, determine consumer assessments of the marketing of Gunung Arca Coffee and determine the priority marketing mix strategy for Gunung Arca Coffee in the Mekarwangi Jaya Farmer Group. This research uses primary and secondary data sources. Descr

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Smyrnov, Igor, and Oksana Shmatok. "Marketing-mix in tourism: modern concept in the context of sustainable tourism." Visnyk of the Lviv University. Series Geography, no. 42 (October 15, 2013): 326–32. http://dx.doi.org/10.30970/vgg.2013.42.1887.

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Classical model of the marketing mix (complex) 4P and its modification 6P, 7P and 4C are analysed. Attention to the peculiarities of the tourism industry within the service sector, in particular, the value and use of travel resources for creating tourist products were drawn. Proposed original innovative model of marketing mix in tourism, which, on the one hand, takes into account specific characteristics of sustainable tourism with its obligatory binding and attention to tourist resources, on the other – it is based on classic model of marketing mix. Key words: marketing mix, sustainable touri

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Faza, Kaniya Annisa, and Muhammad Muttaqien. "Marketing communication strategy of Jiwa Jawi to increase consumer number in 2023." Symposium of Literature, Culture, and Communication (SYLECTION) 2022 3, no. 1 (2023): 493. http://dx.doi.org/10.12928/sylection.v3i1.14023.

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The consumer style of society can bring the effect of business growth in Indonesia. The large number of culinary businesses can cause market competition. This market competition is also experienced by Jiwa Jawi, which is a restaurant that combines the concepts of nature and Javanese. Due to the increasing number of businesses in the culinary industry, appropriate marketing communication strategies are needed to increase the number of customers. This research aims to determine the marketing communication strategy implemented by Jiwa Jawi to increase consumers in 2023. The research methodology u

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Mia Dwi Risandi and Jojok Dwiridotjahjono. "Implementasi Strategi Bauran Pemasaran dalam Meningkatkan Volume Penjualan Ekspor Pada PT Panjimas Textile." MASMAN : Master Manajemen 2, no. 1 (2024): 111–18. http://dx.doi.org/10.59603/masman.v2i1.290.

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There are many strategies that can be used to increase sales volume and attract customers. Marketing generally focuses on products, pricing, distribution policies, and also how to promote. The purpose of this study is to determine the marketing strategy that can increase sales volume at PT Panjimas Textile in Gresik city. This type of research is descriptive research. The research method used is through interviews, documents, and observation results. The subject of this research is the export marketing division employee staff at PT Panjimas Textile. The object of this research is PT Panjimas T

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S., Harini, and Punithamala S. "Role of Relationship Marketing Strategy." Shanlax International Journal of Commerce 7, S1 (2019): 193–98. https://doi.org/10.5281/zenodo.3451691.

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Marketing-Mix, correctly the 4P’s, has long been recognized as the most crucial marketing arrangement for a business organization. This study has the objective of investigating whether the price component of the 4P’s is the most important strategic factor in determining the success or failure of firms in emerging markets like India. Marketing has broad applications, regardless of the type of job or a variety of difficulties. In this article, we discuss five simple marketing approaches that can improve the bottom line performance of your turf or lawn care business. Competitive Marke

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Setiawan, Tedy, and Nurfian Yudhistira. "STRATEGI MARKETING SOCCERA DALAM MEMASARKAN PERUSAHAAN DESLE SHOES." NIVEDANA : Jurnal Komunikasi dan Bahasa 4, no. 1 (2023): 266–76. http://dx.doi.org/10.53565/nivedana.v4i1.754.

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Penelitian ini dilakukan menganalisa strategi promosi yang digunakan Soccera untuk mempromosikan Perusahaan Desle dengan marketing mix 4P dan STP. Strategi promosi 4P dan STP merupakan strategi promosi yang di dasari dari product,price,promotion, dan place. STP digunakan sebagai target dari Segmentasi, Target, dan Positioning yang harus disesuaikan dengan visi perusahaan itu sendiri.. Penelitian ini menggunakan metode analisis kualitatif atau analisis wacana untuk menganalisa. CV Soccera sebagai jasa advertising yang menyediakan berbagai promosi offline dan online menggunakan strategi 4P dan S

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Nurfaizah, Fatima Carmitha. "IMPLEMENTASI STRATEGI ISLAMIC MARKETING MIX PADA KOKUMI TRANSMART RUNGKUT SURABAYA." Jurnal Ekonomika dan Bisnis Islam 4, no. 1 (2021): 172–85. http://dx.doi.org/10.26740/jekobi.v4n1.p172-185.

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Wide competition causes the need for a marketing strategy that can make its business grow, one of which is the 4P marketing mix (product, price, place, and promotion) as a marketing tool, which will then have an influence on the sales volume owned by the company. The focus of this research is the implementation of the 4P marketing mix strategy at Kokumi Transmart Surabaya which is associated with conformity based on sharia principles. This type of research uses field research, in which to obtain data using interviews, observation, and documentation. This understanding uses a qualitative approa

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