Log in

Relevant bibliographies by topics / 4Ps Marketing Mix / Dissertations / Theses

To see the other types of publications on this topic, follow the link: 4Ps Marketing Mix.

Dissertations / Theses on the topic '4Ps Marketing Mix'

Author: Grafiati

Published: 5 June 2025

Last updated: 1 August 2025

Create a spot-on reference in APA, MLA, Chicago, Harvard, and other styles

Select a source type:

Consult the top 27 dissertations / theses for your research on the topic '4Ps Marketing Mix.'

Next to every source in the list of references, there is an 'Add to bibliography' button. Press on it, and we will generate automatically the bibliographic reference to the chosen work in the citation style you need: APA, MLA, Harvard, Chicago, Vancouver, etc.

You can also download the full text of the academic publication as pdf and read online its abstract whenever available in the metadata.

Browse dissertations / theses on a wide variety of disciplines and organise your bibliography correctly.

1

Adams, Meredith Elaine. "Beyond the Glass: Examining Wine Tasting Room Profitability Using the 4Ps of the Marketing Mix." Thesis, Virginia Tech, 2016. http://hdl.handle.net/10919/71351.

Full text

Abstract:

Recent exponential increases in attendance at wine tasting rooms resulted in growing research in this subject area as producers seek to learn more about wine tasting room customers and identify ways to capitalize on additional revenue-generating opportunities. Direct wine sales are big business with $3.4 billion in sales in the United States in 2010. Research has shown that small and medium-sized wineries have become financially dependent on direct sales linked to wine tasting rooms with an average of 70 percent of winery sales coming from the tasting room. With limited sources outlining best

APA, Harvard, Vancouver, ISO, and other styles

2

Pokorná, Martina. "Komunikační strategie podniku." Master's thesis, Vysoké učení technické v Brně. Fakulta strojního inženýrství, 2008. http://www.nusl.cz/ntk/nusl-228323.

Full text

Abstract:

The aim of the thesis is to make profitable communication strategies in an economic way. This will increase publicity and take the best effect on people. It will also improve standing of a firm ARAVER CZ on a market.

APA, Harvard, Vancouver, ISO, and other styles

3

Uhlíř, Petr. "Web-marketing mix 4S v malé organizaci." Master's thesis, Vysoká škola ekonomická v Praze, 2011. http://www.nusl.cz/ntk/nusl-124719.

Full text

Abstract:

The goal of this thesis is to evaluate whether application of the model of marketing promotion in the Internet based on the concept of web-marketing mix 4S in a small organization, sales-oriented professional machines and equipment for carpentry, plumbing and metal fabrication shop can achieve synergy and formulated key performance indicators. To achieve this goal is necessary to identify and describe technologies, tools, procedures and processes based on literature and publications that are typical for internet marketing in a small and medium-sized companies, as the concept of internet promot

APA, Harvard, Vancouver, ISO, and other styles

4

Jirků, Jiřina. "Marketingová strategie pro společnost PRAKAB PRAŽSKÁ KABELOVNA, s.r.o. při uvedení nových výrobků na trh." Master's thesis, Vysoká škola ekonomická v Praze, 2012. http://www.nusl.cz/ntk/nusl-162639.

Full text

Abstract:

This diploma thesis deals with a marketing strategy for the company PRAKAB PRAŽSKÁ KABELOVNA Ltd. and new products -- cables PRAFlaGuard SPF -- pair, PRAFlaGuard SPF -- XN and PRAFlaDur SP. The thesis is divided into three main chapters. The first chapter describes the theory of B2B marketing and shows main differences between B2B and B2C market. The second chapter presents the company PRAKAB PRAŽSKÁ KABELOVNA Ltd. -- history, structure, product portfolio and new cables. The third chapter deals with a marketing strategy and is divided into two subchapters -- Situation analysis and Marketing mi

APA, Harvard, Vancouver, ISO, and other styles

5

Nováková, Hana. "Návrh marketingové strategie pro individuální vstup do podnikání v oblasti jazykového vzdělání." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2014. http://www.nusl.cz/ntk/nusl-224768.

Full text

Abstract:

The master’s thesis is concerned with the proposal of marketing strategy of individual entry into the business of language education in Brno. The thesis contains primary and secondary research of the market. The secondary research is focused on competition and informal education of adults. The primary one inquires into consumer, the needed data were obtained through online questionnaire survey. Consequently, the marketing strategy is defined with emphasis on marketing mix.

APA, Harvard, Vancouver, ISO, and other styles

6

Pinto, Débora Duarte. "O composto mercadológico para web (modelo 4S): um estudo de caso em uma instituição financeira brasileira." Universidade de São Paulo, 2006. http://www.teses.usp.br/teses/disponiveis/96/96132/tde-05022007-173243/.

Full text

Abstract:

O comércio eletrônico tem expandido sua área de aplicação em indústrias como a de serviços bancários e, especialmente, tem gerado novas oportunidades de negócios e possibilitado a presença das empresas em novos mercados. Esse fenômeno motivou a necessidade do desenvolvimento e adaptação de ferramentas para analisar essa nova realidade. Com o propósito de fazer uma análise crítica do composto mercadológico para Web (Modelo 4S), realizou-se um estudo de caso exploratório em uma instituição financeira brasileira que possui um site de comércio eletrônico e para proporcionar a aplicação desse model

APA, Harvard, Vancouver, ISO, and other styles

7

Sombergová, Markéta. "Návrh komunikačního mixu společnosti." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2012. http://www.nusl.cz/ntk/nusl-223406.

Full text

Abstract:

The diploma thesis focuses on problems associated with the suggestion of the communication mix of the Fitness centre „Kameňák“. It includes evaluation of the current state of company´s communication mix and revelation of problems in this field. Afterwards the thesis contains suggestions for improvement of this state. The diploma thesis is divided into three parts. The first part contains theoretical knowledge of the subject, the second part is focused on analysis of the company´s current state and the main content of the third part is suggestion of such a communication mix that can help the co

APA, Harvard, Vancouver, ISO, and other styles

8

Palacký, Miloslav. "Marketingové aspekty činnosti high-tech firem." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2014. http://www.nusl.cz/ntk/nusl-224544.

Full text

Abstract:

Cílem diplomové práce je analýza marketingových nástrojů použitých firmou XAX a následně vyhodnotit a navrhnout zvýšení jejich efektivity. Popis strategie společnosti a faktory ovlivňující budou identifikovány. Práce obsahuje návrhy a doporučení na zvýšení efektivity marketingových nástrojů dané firmy v oblasti High-tech odvětví.

APA, Harvard, Vancouver, ISO, and other styles

9

Sklenář, Tereza. "Podnikatelský záměr - uvedení nového produktu na trh." Master's thesis, Vysoké učení technické v Brně. Fakulta strojního inženýrství, 2008. http://www.nusl.cz/ntk/nusl-228239.

Full text

Abstract:

This marketing thesis focuses on the elaboration of a business plan for market penetration of a new product. This novel product will be a newly designed mobility aid addressed for people with limitated ability of movement of their legs. It would lift their legs from the vertical to the horizontal position and back without any effort being exerted by the user. Such a device is currently not available on the Czech market. This project contains both a theoretical background which is instrumental for better orientation in this area and also an analysis of the inner and the outer backgrounds behind

APA, Harvard, Vancouver, ISO, and other styles

10

Landsberg, Evelina, and Linda Löfberg. "Sökmotoroptimering inom sällanköpsvaruhandeln : En kvalitativ studie som undersöker uppfattningen av SEO inom den svenska sällanköpsvaruhandeln." Thesis, Södertörns högskola, Institutionen för samhällsvetenskaper, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-45900.

Full text

Abstract:

Sedan utvecklingen av world wide web på 1990-talet har den digitala utveckling vuxit mer och mer. I takt med digitaliseringen har SEO blivit ett viktigt marknadsföringsverktyg som företag kan använda för att öka sin synlighet online. I slutet av 2019 spreds ett virus vid namn covid-19. Viruset utlöste en pandemi som skakade om världen. En tydlig förändring som skett under coronapandemin är att den digitala utvecklingen har påskyndats. Samtidigt som digitaliseringen påskyndats har även konsumentbeteendet förändrats i form av ökad kundnärvaro online under pandemin. Dessa faktorer har tillsammans

APA, Harvard, Vancouver, ISO, and other styles

11

Čermák, Jan. "Zavedení nového výrobku na trh." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2007. http://www.nusl.cz/ntk/nusl-221532.

Full text

Abstract:

The diploma thesis deals with a new product launch in Czech market. First, the appropriate market segment, competitive products and environment of launching company is analyzed. Based on the analysis and the knowledge gained from the literature, the diploma thesis proposes a solution in form of a marketing mix, which is suitable for the new product.

APA, Harvard, Vancouver, ISO, and other styles

12

Bavlnka, Jan. "Podnikatelský záměr." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2011. http://www.nusl.cz/ntk/nusl-222865.

Full text

Abstract:

Master´s thesis is based on making analysis of the present state company Dutch Impuls s.r.o. From this analysis are made the proposals for getting better than actual situation. In the first part there is explained the theoretical introduction to the problem, there are defined basic notions and methods. The second part is based on analysis present situation of the company. In the final part there are drawn up the proposals thanks to making business plan.

APA, Harvard, Vancouver, ISO, and other styles

13

Majlišová, Simona. "Podnikatelský záměr rozvoje společnosti." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2015. http://www.nusl.cz/ntk/nusl-225120.

Full text

Abstract:

The present dissertation is the design of a company's business plan, with a view to the construction of a servis, with all the important factors such as economic and non-economic factors, and legislative changes in the branch taken into consideration. Last but not least, the economic standing of the company is also evaluated. The project is simultaneously assessed from the viewpoint of potential implementation of the proposed solution.

APA, Harvard, Vancouver, ISO, and other styles

14

Kárová, Eva. "Budování konkurenceschopnosti firmy." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2009. http://www.nusl.cz/ntk/nusl-222174.

Full text

Abstract:

This master's thesis deals with the strategy proposal of the Ski school MARO. The basis of the development strategy proposal is strategy analysis (financial analysis, general and related professional analysis, SLEPT and SWOT analyses). The final part of this work is focused on an evaluation of how the proposed strategy could be implemented.

APA, Harvard, Vancouver, ISO, and other styles

15

Pavlík, Vladimír. "Podnikatelský plán pro založení komerčního divadla." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2015. http://www.nusl.cz/ntk/nusl-225092.

Full text

Abstract:

The thesis focuses on creating a possible business plan for an economically prosperous commercial theater in Brno. The work is divided into three parts. The first part describes the typology of theaters and their possible legal form. The second part is an analysis of internal and external factors that affect the project. The final section provides possible solutions for running the theater.

APA, Harvard, Vancouver, ISO, and other styles

16

Posádková, Radka. "Hodnocení finanční výkonnosti společnosti prostřednictvím benchmarkingu." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2021. http://www.nusl.cz/ntk/nusl-443149.

Full text

Abstract:

The diploma thesis is focused on the financial and business performance evaluation of the company New Yorker CZ, s.r.o. The evaluation is created using the method benchmarking. The company New Yorker CZ is being compared with its five competitors within czech market in the analytical part. In the first part of this thesis there is a summary of selected methods and approaches. The next part focuses on comparing selected competitors using method benchmarking, which is concluded with SWOT analysis. In conclucion there are individual recommendations and summarization of findings of the performed a

APA, Harvard, Vancouver, ISO, and other styles

17

Novák, Michal. "Komplexní marketingová strategie v online prostředí." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2011. http://www.nusl.cz/ntk/nusl-223301.

Full text

Abstract:

This thesis provides basic overview of marketing concepts and tools which are available for the Internet environment. It also provides new trends and opportunities in the online environment. Output of the thesis will be efficient strategy for men's lifestyle magazine with usage of minimum finance sources. Eficiency will be taken by using of combination and application of marketing tools available in the Internet environment. The main goal is to get super-synergy affect of marketing mix components for maximum efficiency and minimum costs.

APA, Harvard, Vancouver, ISO, and other styles

18

Kozlova, Elena. "Marketingový mix vybraného strojírenského podniku na B2B trhu v Rusku." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2020. http://www.nusl.cz/ntk/nusl-414490.

Full text

Abstract:

This diploma thesis is focused on marketing mix of a concrete company, which is operating in international environment. The thesis is divided into three main parts. The theoretical part describes basic concepts related to the topic. The analalytical part of the thesis focuses on the business environment of company Dieffenbacher CZ, assuming its future expansion to Russian market, while the results obtained are further summarized in SWOT analysis. The practical part offers proposals and recommendations from the perstective of marketing mix for successful entry of a selected engineering company

APA, Harvard, Vancouver, ISO, and other styles

19

Ježková, Barbora. "Strategie expanze Žateckého pivovaru na zahraniční trh." Master's thesis, Vysoká škola ekonomická v Praze, 2015. http://www.nusl.cz/ntk/nusl-205203.

Full text

Abstract:

The Master's thesis focuses on international expansion process of a company. For the application part of the thesis I have chosen a company called Žatec brewery Ltd. which belongs into a category of small and medium enterprises. The main objectives of the thesis comprise selection of a convenient Western Balkans region market for expansion of the brewery and subsequent formulation of a specific market entry strategy. The market entry strategy consists of a market entry mode selection, competitive strategy and marketing strategy as well as marketing mix 4P. The minor objectives include characte

APA, Harvard, Vancouver, ISO, and other styles

20

Hsiao, Ya-Fang, and 蕭雅方. "A Study On Marketing Strategy Of Hosiery Industry In She-Tou, Chang-Hua County: A Perspective Of Marketing Mix 4P’s Model." Thesis, 2012. http://ndltd.ncl.edu.tw/handle/60824488330116855968.

Full text

Abstract:

碩士<br>玄奘大學<br>大眾傳播研究所<br>100<br>Shetou is Taiwan’s leading center of hosiery industry in the past fifty years. All kinds of sock can be find in shetou. So, Shetou is commonly known as “The Hosiery Kingdom”. But the changing industrial structure as well as the low-price competition initiated by market players in some new developing regions makes it urgent for Shetou stocking manufac-turers to chang their way, just like many traditional industries have to do in Taiwan. The purpose of this study is to discuss industrial development vein and present situation of hosiery industry in Shetou, and g

APA, Harvard, Vancouver, ISO, and other styles

21

CHEN, PO-CHANG, and 陳柏璋. "The Research of the Marketing Mix 4P’s on Customer Satisfaction and Loyalty in Frozen Seafood Industry." Thesis, 2017. http://ndltd.ncl.edu.tw/handle/vqxw9c.

Full text

Abstract:

碩士<br>醒吾科技大學<br>行銷與流通管理系所<br>105<br>Frozen Seafood, majorly in processing aquatic raw materials, is one of the largest categories of frozen food industry. Accompanied with the more concerns paid to food safety by end-customers in recent years, the Government established traceability and management system of food safety, unified descriptions of aquatic products in order to take duly monitor on aquatic goods. In addition to above, the suppliers of aquatic products have also proactively upgraded capability on information collection, transformed into factory tour to attract more business opportuni

APA, Harvard, Vancouver, ISO, and other styles

22

ČERMÁK, Pavel. "Marketingový mix." Master's thesis, 2013. http://www.nusl.cz/ntk/nusl-156539.

Full text

Abstract:

The thesis aims to analyze the current situation regarding the marketing mix in the selected company. Based on this analysis it was found that the current marketing mix should be adjusted in an attempt to increase sales and brand awareness. It was suggested solutions to improve the situation, which consists of improvement proposals. These proposals focus according to the results of the SWOT analysis to improve brand image and expand its presence among the customers. It is also trying to solve the problem with the purchasing power of customers, not least the problem of obtaining customers. Two

APA, Harvard, Vancouver, ISO, and other styles

23

ŠVAMBERK, David. "Řízení vztahů se zákazníky ve vybrané organizaci." Master's thesis, 2014. http://www.nusl.cz/ntk/nusl-173638.

Full text

Abstract:

The aim of the thesis is to evaluate customer relationship management in a selected organization through a questionnaire survey. At first was identified company marketing through 4P, making it possible to outline how the company does with the product, distribution, pricing and marketing communications. Subsequently, a survey was conducted on a total of 100 respondents. The questionnaire had 20 questions, in which customers expressed their satisfaction with the company's employees, offered goods, services and also compared the individual areas of business to competitors. After evaluation questi

APA, Harvard, Vancouver, ISO, and other styles

24

Cheng, Ching-fang, and 鄭晴方. "A Study of the Relational Between Different Demographic Variables and Marketing Mix 4Cs ：A Case Study of Melaleuca Company." Thesis, 2012. http://ndltd.ncl.edu.tw/handle/63274751812962176238.

Full text

Abstract:

碩士<br>國立臺灣科技大學<br>企業管理系<br>100<br>This study mainly explores the recognition analysis of potential members influenced by the marketing mix 4Cs of American Melaleuca company in terms of different demographic variables such as gender, age, marital status, personal monthly income, educational level. The study is based on the literature of Lauternborn (1990) who proposed the so-called 4C including Customer Wants and Needs, Costs to Customer, Convenience, and Communication. Furthermore, the study conducted a questionnaire survey of marketing mix 4Cs through the classification and induction of Melal

APA, Harvard, Vancouver, ISO, and other styles

25

PODHORA, Radek. "Inovace podnikatelského plánu vybrané společnosti." Master's thesis, 2016. http://www.nusl.cz/ntk/nusl-251578.

Full text

Abstract:

The aim of the thesis was to innovate a business plan for the company Domitruck Ltd. This means make every necessary details, which would serve as a part of the loan application for implementation of the repair space expand project. In the first part of own work was described present situation of the company, reasons for the service expanding and schedule of the realization. In this part were also detected terms for getting a loan from particular bank, Komerčníbanka. Second part was dedicate to a business plan, where were described key personalities and services, followed by a SWOT analysis, m

APA, Harvard, Vancouver, ISO, and other styles

26

Santos, Marisa Raquel Ribeiro. "A incorporação das rotas turísticas, como complemento ao turismo religioso e ao marketing mix – 4P’s, dos hotéis localizados em Fátima e o impacto na satisfação dos turistas portugueses e estrangeiros: o caso de hotéis de 4 e 3 estrelas." Master's thesis, 2017. http://hdl.handle.net/10400.8/2598.

Full text

Abstract:

O Turismo exerce influências económicas, sociais e culturais, sendo cada vez mais evidente as proporções deste fenómeno, tanto nos locais turísticos como nas unidades hoteleiras que acolhem os turistas. De facto, esta relação é notória na cidade de Fátima, onde o Turismo Religioso apresenta uma maior influência. Tendo em consideração que os turistas tendem a conhecer novas regiões e novas ofertas, é crucial que existam sinergias entre os locais turísticos e os hotéis. Assim, os hotéis deverão alargar os seus serviços, incorporando rotas turísticas na sua oferta de produto/serviço, de modo a ex

APA, Harvard, Vancouver, ISO, and other styles

27

BRYCHTA, Michal. "Uvedení výrobku na trh." Master's thesis, 2019. http://www.nusl.cz/ntk/nusl-394611.

Full text

Abstract:

The aim of this thesis is to determine the strategy and partial steps that are needed to introduce the product on the market. The theoretical part defines the basic terms, which were described in accordance with professional literature related to this topic. The thesis describes SWOT analysis, BCG Matrix, market segmentation and Marketing Mix. In the practical part, the current state of the Marketing Mix is evaluated and it is pointed out how it should be newly set up correctly. The product development strategy was chosen based on Ansoff matrix. The market share of old brilliant watercolours g

APA, Harvard, Vancouver, ISO, and other styles

We offer discounts on all premium plans for authors whose works are included in thematic literature selections. Contact us to get a unique promo code!