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Relevant bibliographies by topics / 7 P's of the Marketing Mix

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Journal articles

Academic literature on the topic '7 P's of the Marketing Mix'

Author: Grafiati

Published: 10 September 2021

Last updated: 1 February 2022

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Journal articles on the topic "7 P's of the Marketing Mix"

1

Membiela-Pollán, Matias, Valentín-Alejandro Martinez-Fernandez, and Óscar Juanatey-Boga. "Individual social capital as an asset of personal marketing in the job search process." Central European Review of Economics and Management 3, no. 2 (2019): 21. http://dx.doi.org/10.29015/cerem.752.

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Aim: The aim of this study is to highlight the role of individual social capital as a personal marketing asset with specific weight in the job search process. The marketing mix instruments are transferred to the analysis of the individual. In this approach, the social network and the attributes of the subject play a specific role in his characteristics as a “product”, in his “promotion” and “distribution”, and in his “price”, which in this case is the salary. Design/Research methods: The methodology used to elaborate this work is based on an exploratory analysis, and seeks to establish a state

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2

Boshoff, Christo, and Alwyn P. Du Plessis. "Revisiting the South African Marketing Index." South African Journal of Business Management 26, no. 2 (1995): 49–57. http://dx.doi.org/10.4102/sajbm.v26i2.823.

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The high level of human involvement in marketing ensures that it is, and always will be, a dynamic business function. When the impact of accelerating technological developments is added, the dynamism often turns to volatility. The rapidly changing business environment necessitates regular consideration of the role of marketing in the business environment, both from an internal and external point of view. This study analyses marketing and marketing activities from a consumer perspective. It measures consumer attitudes towards the four P's and converts these scores to an overall 'attitude toward

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Alquradaghi, Bahnaz Ali. "The 7 Ps` In the Websites of Qatari Banks." Journal of Management and Science 1, no. 2 (2013): 191–208. http://dx.doi.org/10.26524/jms.2013.25.

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This research is an attempt to discover the extent of availability of the marketing mix elements in the webpages of some of the Qatari banks, in order to assess the degree of development in this area, and if they are able to take advantage of existing technologies in this field. I have discovered that the Qatari Banks, under consideration in this study, are very interested in the internet and have a desire to use this technology and have actually been using it since 2010.The elements of the marketing mix in services are 7, namely: product, price, place, people, promotion, physical evidence and

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4

Oh, Zi Jian, Gai Sin Liem, Safina binti Ismail, et al. "Factors of the Development and Decline in New Industrial Era: A Case Study of 7-Eleven." Journal of The Community Development in Asia 4, no. 1 (2021): 1–15. http://dx.doi.org/10.32535/jcda.v4i1.994.

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The purpose of this study is to investigate factors of the development and decline of 7-Eleven in the new industrial era. This study examined the relations between marketing mix strategy (4Ps) and customer satisfaction significantly predicting the development and decline of 7-Eleven. A total of 108 respondents, 56 Malaysian and 52 Indonesian, were involved to collect the data by questionnaires. The regression results provided sufficient evidence that factors of 7-Eleven development are positively related to its marketing mix strategy and customer satisfaction or vice versa. This finding provid

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Noo-urai, Nitchakarn, and Kaedsiri Jaroenwisan. "The Sustainability Marketing Mix for Thai Senior Tourism." International Journal of Social Sciences and Management 4, no. 2 (2017): 80–89. http://dx.doi.org/10.3126/ijssm.v4i2.17157.

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This article was studied sustainability marketing mix strategy for Thai senior tourism. Collecting data through focus group discussion. The semi-structured interview used to collect data. The consequence of this research point out suitable product strategy for Thai senior tourism is the design of restroom with flush toilet with side-handrail and anti-slip floor material. In term of Price Strategy, sufficient accommodation cost is in range between 500 to 1,000 baht and entrance fee should not be over 100 baht. Place strategy is concentrated at accessible channel and attraction places informatio

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Othman, Bestoon, and Amran Bin Harun. "The Influence of Service Marketing Mix and Umrah Service Quality on Customer Satisfaction and Customer Loyalty towards Umrah Travel Agents in Malaysia." Technium Social Sciences Journal 22 (August 9, 2021): 553–618. http://dx.doi.org/10.47577/tssj.v22i1.4330.

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In the Malaysian Umrah industry, there are so many new participants selling and offering similar products and services. As a result, Umrah providers must compete to survive in this industry, as there are currently so many competitors. They need to focus on customers’ special needs and preferences to maintain and retain the long-term relationship. Thus, the objective of this study is to examine the relationship between service marketing mix and Umrah service quality on customer loyalty towards Umrah travel agents, and the mediating effect of customer satisfaction in the relationship between ser

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7

Dennis, Charles, Tino Fenech, and Bill Merrilees. "Sale the 7 Cs: teaching/training aid for the (e‐)retail mix." International Journal of Retail & Distribution Management 33, no. 3 (2005): 179–93. http://dx.doi.org/10.1108/09590550510588352.

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8

Kwok, Linchi, Yingying Tang, and Bei Yu. "The 7 Ps marketing mix of home-sharing services: Mining travelers’ online reviews on Airbnb." International Journal of Hospitality Management 90 (September 2020): 102616. http://dx.doi.org/10.1016/j.ijhm.2020.102616.

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9

Sarifudin, Sarifudin, and Rahendra Maya. "IMPLEMENTASI MANAJEMEN PEMASARAN JASA PENDIDIKAN DALAM MENINGKATKAN KEPUASAN PELANGGAN DI MADRASAH ALIYAH TERPADU (MAT) DARUL FALLAH BOGOR." Islamic Management: Jurnal Manajemen Pendidikan Islam 2, no. 02 (2019): 133. http://dx.doi.org/10.30868/im.v2i02.513.

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The management of marketing education services will be good if done correctly and professionally. The aim of the marketing management of education services is to facilitate the institution in marketing its educational services to the community. The purpose of this study is to be able to find out how the implementation of the mix strategy in the marketing management of education services in the Darul Fallah Integrated Aliyah Madrasah (MAT) Bogor. This scientific research uses qualitative methods by collecting data from field observation activities, interviews with relevant sources, and taking d

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10

Andriyanto, Lilik, Siti Syamsiar, and Indah Widowati. "ANALISIS PENGARUH BAURAN PEMASARAN (MARKETING MIX 7-P) TERHADAP KEPUTUSAN PEMBELIAN DI THIWUL AYU MBOK SUM." Jurnal Dinamika Sosial Ekonomi 20, no. 1 (2020): 26. http://dx.doi.org/10.31315/jdse.v20i1.3248.

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Penelitian ini bertujuan untuk 1) menganalisis pengaruh bauran pemasaran (marketing mix 7-p) yang meliputi product, price, place, promotion, people, physical evidence, procces terhadap keputusan pembelian Thiwul Ayu Mbok Sum; 2) menganalisis rumusan strategi pemasaran di Thiwul Ayu Mbok Sum. Penelitian ini menggunakan metode deskriptif. Metode pelaksanaan penelitian menggunakan metode studi kasus. Metode penentuan sampel dilakukan secara sampling incidental yang berjumlah 120 orang. Jenis dan sumber data yang digunakan adalah data primer dan sekunder. Metode pengumpulan data yang digunakan yai

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