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Journal articles on the topic '7 P's of the Marketing Mix'

Author: Grafiati

Published: 10 September 2021

Last updated: 1 February 2022

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1

Membiela-Pollán, Matias, Valentín-Alejandro Martinez-Fernandez, and Óscar Juanatey-Boga. "Individual social capital as an asset of personal marketing in the job search process." Central European Review of Economics and Management 3, no. 2 (2019): 21. http://dx.doi.org/10.29015/cerem.752.

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Aim: The aim of this study is to highlight the role of individual social capital as a personal marketing asset with specific weight in the job search process. The marketing mix instruments are transferred to the analysis of the individual. In this approach, the social network and the attributes of the subject play a specific role in his characteristics as a “product”, in his “promotion” and “distribution”, and in his “price”, which in this case is the salary. Design/Research methods: The methodology used to elaborate this work is based on an exploratory analysis, and seeks to establish a state

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Boshoff, Christo, and Alwyn P. Du Plessis. "Revisiting the South African Marketing Index." South African Journal of Business Management 26, no. 2 (1995): 49–57. http://dx.doi.org/10.4102/sajbm.v26i2.823.

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The high level of human involvement in marketing ensures that it is, and always will be, a dynamic business function. When the impact of accelerating technological developments is added, the dynamism often turns to volatility. The rapidly changing business environment necessitates regular consideration of the role of marketing in the business environment, both from an internal and external point of view. This study analyses marketing and marketing activities from a consumer perspective. It measures consumer attitudes towards the four P's and converts these scores to an overall 'attitude toward

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Alquradaghi, Bahnaz Ali. "The 7 Ps` In the Websites of Qatari Banks." Journal of Management and Science 1, no. 2 (2013): 191–208. http://dx.doi.org/10.26524/jms.2013.25.

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This research is an attempt to discover the extent of availability of the marketing mix elements in the webpages of some of the Qatari banks, in order to assess the degree of development in this area, and if they are able to take advantage of existing technologies in this field. I have discovered that the Qatari Banks, under consideration in this study, are very interested in the internet and have a desire to use this technology and have actually been using it since 2010.The elements of the marketing mix in services are 7, namely: product, price, place, people, promotion, physical evidence and

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Oh, Zi Jian, Gai Sin Liem, Safina binti Ismail, et al. "Factors of the Development and Decline in New Industrial Era: A Case Study of 7-Eleven." Journal of The Community Development in Asia 4, no. 1 (2021): 1–15. http://dx.doi.org/10.32535/jcda.v4i1.994.

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The purpose of this study is to investigate factors of the development and decline of 7-Eleven in the new industrial era. This study examined the relations between marketing mix strategy (4Ps) and customer satisfaction significantly predicting the development and decline of 7-Eleven. A total of 108 respondents, 56 Malaysian and 52 Indonesian, were involved to collect the data by questionnaires. The regression results provided sufficient evidence that factors of 7-Eleven development are positively related to its marketing mix strategy and customer satisfaction or vice versa. This finding provid

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Noo-urai, Nitchakarn, and Kaedsiri Jaroenwisan. "The Sustainability Marketing Mix for Thai Senior Tourism." International Journal of Social Sciences and Management 4, no. 2 (2017): 80–89. http://dx.doi.org/10.3126/ijssm.v4i2.17157.

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This article was studied sustainability marketing mix strategy for Thai senior tourism. Collecting data through focus group discussion. The semi-structured interview used to collect data. The consequence of this research point out suitable product strategy for Thai senior tourism is the design of restroom with flush toilet with side-handrail and anti-slip floor material. In term of Price Strategy, sufficient accommodation cost is in range between 500 to 1,000 baht and entrance fee should not be over 100 baht. Place strategy is concentrated at accessible channel and attraction places informatio

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Othman, Bestoon, and Amran Bin Harun. "The Influence of Service Marketing Mix and Umrah Service Quality on Customer Satisfaction and Customer Loyalty towards Umrah Travel Agents in Malaysia." Technium Social Sciences Journal 22 (August 9, 2021): 553–618. http://dx.doi.org/10.47577/tssj.v22i1.4330.

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In the Malaysian Umrah industry, there are so many new participants selling and offering similar products and services. As a result, Umrah providers must compete to survive in this industry, as there are currently so many competitors. They need to focus on customers’ special needs and preferences to maintain and retain the long-term relationship. Thus, the objective of this study is to examine the relationship between service marketing mix and Umrah service quality on customer loyalty towards Umrah travel agents, and the mediating effect of customer satisfaction in the relationship between ser

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Dennis, Charles, Tino Fenech, and Bill Merrilees. "Sale the 7 Cs: teaching/training aid for the (e‐)retail mix." International Journal of Retail & Distribution Management 33, no. 3 (2005): 179–93. http://dx.doi.org/10.1108/09590550510588352.

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Kwok, Linchi, Yingying Tang, and Bei Yu. "The 7 Ps marketing mix of home-sharing services: Mining travelers’ online reviews on Airbnb." International Journal of Hospitality Management 90 (September 2020): 102616. http://dx.doi.org/10.1016/j.ijhm.2020.102616.

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Sarifudin, Sarifudin, and Rahendra Maya. "IMPLEMENTASI MANAJEMEN PEMASARAN JASA PENDIDIKAN DALAM MENINGKATKAN KEPUASAN PELANGGAN DI MADRASAH ALIYAH TERPADU (MAT) DARUL FALLAH BOGOR." Islamic Management: Jurnal Manajemen Pendidikan Islam 2, no. 02 (2019): 133. http://dx.doi.org/10.30868/im.v2i02.513.

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The management of marketing education services will be good if done correctly and professionally. The aim of the marketing management of education services is to facilitate the institution in marketing its educational services to the community. The purpose of this study is to be able to find out how the implementation of the mix strategy in the marketing management of education services in the Darul Fallah Integrated Aliyah Madrasah (MAT) Bogor. This scientific research uses qualitative methods by collecting data from field observation activities, interviews with relevant sources, and taking d

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Andriyanto, Lilik, Siti Syamsiar, and Indah Widowati. "ANALISIS PENGARUH BAURAN PEMASARAN (MARKETING MIX 7-P) TERHADAP KEPUTUSAN PEMBELIAN DI THIWUL AYU MBOK SUM." Jurnal Dinamika Sosial Ekonomi 20, no. 1 (2020): 26. http://dx.doi.org/10.31315/jdse.v20i1.3248.

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Penelitian ini bertujuan untuk 1) menganalisis pengaruh bauran pemasaran (marketing mix 7-p) yang meliputi product, price, place, promotion, people, physical evidence, procces terhadap keputusan pembelian Thiwul Ayu Mbok Sum; 2) menganalisis rumusan strategi pemasaran di Thiwul Ayu Mbok Sum. Penelitian ini menggunakan metode deskriptif. Metode pelaksanaan penelitian menggunakan metode studi kasus. Metode penentuan sampel dilakukan secara sampling incidental yang berjumlah 120 orang. Jenis dan sumber data yang digunakan adalah data primer dan sekunder. Metode pengumpulan data yang digunakan yai

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SAPUTRI, MARLINDA. "PENGARUH MARKETING MIX TERHADAP LOYALITAS NASABAH TABUNGAN BANK SYARIAH MANDIRI CABANG SELAT PANJANG." Jurnal Daya Saing 4, no. 1 (2018): 61–64. http://dx.doi.org/10.35446/dayasaing.v4i1.133.

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Tujuan dari penelitian ini adalah untuk menganalisis pengaruh bauran pemasaran terhadap loyalitas pelanggan. Jenis penelitian ini adalah penelitian kausalitas. Populasi seluruh nasabah Tabungan Bank Syariah Mandiri Selat sebanyak 6120 orang. Teknik analisis data adalah analisis deskriptif, analisis uji persyaratan dan pengujian hipotesis dengan analisis jalur. Hasil penelitian ini menemukan bahwa: 1) Produk berpengaruh signifikan terhadap loyalitas pelanggan. 2) Harga memiliki pengaruh yang signifikan terhadap loyalitas pelanggan, 3) Promosi memiliki pengaruh yang signifikan terhadap loyalitas

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Yaghubian, Samereh, Ghahraman Mahmoudi, and Mohammadali Jahani Tiji. "Effect of marketing mix (7 Ps) on patients’ tendency to University and social security hospitals in Mazandaran." Bioscience Biotechnology Research Communications 9, no. 4 (2016): 776–82. http://dx.doi.org/10.21786/bbrc/9.4/29.

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Sjamsir, Hasbi. "IMPLEMENTASI STRATEGI 7 PS (MARKETING MIX) DALAM MEMBANGUN KEMITRAAN MENUJU LEMBAGA MANDIRI DI PENDIDIKAN ANAK USIA DINI." Jurnal Manajemen dan Supervisi Pendidikan 1, no. 2 (2017): 165–70. http://dx.doi.org/10.17977/um025v1i22017p165.

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Susanti, Rizki Aprilia Dwi. "Efektivitas Bauran Pemasaran Dalam Mempengaruhi Pengambilan Keputusan Konsumen Pengguna Jasa Pembiayaan." BIP's JURNAL BISNIS PERSPEKTIF 8, no. 2 (2016): 90–100. http://dx.doi.org/10.37477/bip.v8i2.3.

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The purpose of this study was to determine: the condition of the marketing mix and the behavior of consumers in making purchasing decisions, the influence of marketing mix (X) either partially or simultaneously to the behavior of consumers in making purchasing decisions (Y), and to know the marketing mix elements that most influence behavior consumers in making purchasing decisions. The independent variables in this study is product (X1), price (X2), place (X3), promotion (X4), people (X5), process (X6) and phyisical evidence (X7) and the dependent variable is the behaviour of consumers in mak

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Ledy, Dilla Sefa, Dwi Haryono, and Suriaty Situmorang. "ANALISIS BAURAN PEMASARAN (MARKETING MIX) DAN STRATEGI PENGEMBANGAN (STUDI KASUS PADA AGROINDUSTRI KOPI BUBUK CAP INTAN DI KOTA BANDAR LAMPUNG)." Jurnal Ilmu-Ilmu Agribisnis 7, no. 1 (2019): 52. http://dx.doi.org/10.23960/jiia.v7i1.52-59.

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This study aims to analyze the marketing mix and development strategy which is applied to the agroindustry of Coffee Powder of Intan Brand in Bandar Lampung City. This research was conducted purposively in the agroindustry of Intan Brand Coffee Powder in determined Bandar Lampung City of Lampung Province. Data collection of this study was conducted from March to April 2017. This research is a case study, employed 14 people as respondents. The research data is analyzed by qualitative descriptive and SWOT analysis. The results of this study indicated that the marketing mix applied to the Intan B

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Chamberlin-Kim, Janet, Jennifer Tarnay, and Jenny C. Wells. "Alternative Teacher Preparation Programs: Examination Through a Marketing Lens." Rural Special Education Quarterly 38, no. 3 (2019): 137–50. http://dx.doi.org/10.1177/8756870519860737.

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This investigation used the 7 P’s Service Marketing Mix (i.e., product, price, place, promotion, people, physical evidence, and processes) to review development and recruitment strategies of special education alternative teacher preparation programs. Articles published between 1997 and 2018 were reviewed to identify alternative teacher preparation programs developed to tackle the chronic teacher shortage in special education across the United States. A total of 17 articles met the inclusion criteria, 10 of which specifically targeted rural areas. Results indicated people (94%), place (94%), an

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Embun Sari, Ciacin Putri, and Eceh Trisna Ayuh. "ANALISIS STRATEGI PEMASARAN DALAM MENINGKATKAN EKSISTENSI PADA TRANSPORTASI ONLINE DI KOTA BENGKULU." Jurnal Sarjana Ilmu Komunikasi 1, no. 2 (2020): 34–41. http://dx.doi.org/10.36085/j-sikom.v1i2.1107.

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Fenomena transportasi online hampir ada di setiap provinsi yang ada di Indonesia, salah satunya yaitu provinsi Bengkulu yang saat ini juga terkena fenomena transportasi online ini, melihat adanya kebutuhan di era sekarang menjadikan bisnis transportasi online semakin banyak jenis dan ragamnya serta menambah persaingan sesama transportasi online di kota Bengkulu. Pada penelitian ini berfokus tentang bagaimana strategi pemasaran yang digunakan oleh pihak transportasi online untuk eksistensi dalam persaingan di kota Bengkulu, dengan menggunakan metode kualitatif dan teori Marketing Mix 7P. Hasil

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Suranto, S., and Much Djunaidi. "Marketing Development Model of Goyor Woven Fabric Increases Consumer Buying Interest in Pandemic Covid-19 Era: Study at Sragen Goyor Industry Center." Jurnal Ilmiah Teknik Industri 20, no. 1 (2021): 61–70. http://dx.doi.org/10.23917/jiti.v20i1.13920.

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Goyor woven fabric is a product of the creative industry, a micro, small and medium enterprises (SMEs) product in weaving. Goyor woven fabric is developed industrial center locations at Kalijambe, Miri, Plupuh, Sragen. Goyor woven fabric, as a result of weaving craft, is a handmade woven fabric through a non-machine loom (ATBM). The study aims to raise the potential of woven fabric products so that woven fabric products (goyor) become attractive to consumers and increase consumer buying interest. The strategy applied to increase sales volume and increase consumer buying interest is through mar

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Khoirunnisa, Ninin, and A. Yusuf Kholil. "STRATEGI BAURAN PEMASARAN DESA WISATA KAMPUNG EKOLOGI TEMAS DI KOTA BATU." BUANA SAINS 18, no. 2 (2019): 161. http://dx.doi.org/10.33366/bs.v18i2.1189.

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Marketing strategy is a plan that is done to be able to capture the market, using the 7 P Marketing Mix strategy. This study aims to 1) analyze internal and external factors in the development of the Kampung Ekologi Batu (KEB). 2) Analyzing the development strategy that must be implemented by the Kampung Ekologi Batu (KEB) in increasing tourist visits. 3) Analyzing the development strategy is the most effective way to increase tourist visits of the Kampung Ekologi Batu (KEB). The sample used in this study is divided into 2, namely: Purposive Sampling and Accidental Sampling. Pursposive Samplin

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Wahyuni, Wiwit, Almasdi Syahza, and Dudung Burhanuddin. "Islamic School Education Service Marketing Strategy." Journal of Southwest Jiaotong University 56, no. 2 (2021): 419–29. http://dx.doi.org/10.35741/issn.0258-2724.56.2.34.

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This study aims to obtain the strategy for education services marketing by applying the 7Ps concept (product, price, promotion, place, people, process and physical evidence) of the educational services marketing mix in the Integrated Islamic Senior High School. This study used a descriptive qualitative method, and data was collected through documentation, observation, and interviews. The informants surveyed were the principal, deputy principal in the public relations field, teachers and education personnel of the Directorate General of Teachers and Education Personnel (GTK), students, and stud

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Ginaya, Gede, Ni Nyoman Sri Astuti, Ni Putu Wiwiek Ary Susyarini, Ni Ketut Bagiastuti, and Made Ruki. "Mixed-Strategies of Marketing in BBTF: Seller Persuasion Towards Prospective Buyers." GATR Journal of Management and Marketing Review 4, no. 1 (2019): 08–18. http://dx.doi.org/10.35609/jmmr.2019.4.1(2).

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Objective - This paper examines the performance of the Bali & Beyond Travel Fair (BBTF) 2018, an event whereby buyers and sellers meet to negotiate on travel and tourism businesses at the Bali Nusa Dua Convention Centre (BNDCC). The study also explains the marketing strategies being used, through the perspective of the 7 Ps. Furthermore, the paper presents an authentic account of how marketing and tourism services (tour events) are actually initiated and performed. Methodology/Technique - The data of the study is in the form of travel business correspondences, tour itineraries, the circula

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Laeber, Izabel Maria, Emerson Wagner Mainardes, and Danilo Soares Monte-mor. "O ENTENDIMENTO DOS ESTUDANTES DOS CURSOS TÉCNICOS DE ADMINISTRAÇÃO SOBRE AS ATIVIDADES REALIZADAS PELO MARKETING." Revista de Administração de Roraima - RARR 6, no. 2 (2016): 535. http://dx.doi.org/10.18227/2237-8057rarr.v6i2.3487.

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Este estudo teve como objetivo avaliar a percepção dos estudantes dos cursos técnicos em Administração sobre o seu entendimento das atividades realizadas por um profissional de Marketing. O referencial teórico abrange conceitos sobre marketing, mix de marketing formado pelos 4 Ps (produto, preço, praça e promoção) e o ensino de marketing. No que se refere aos aspectos metodológicos, realizou-se um estudo de caráter descritivo e de natureza quantitativa, tendo como instrumento de coleta de dados um questionário aplicado a 476 alunos do Curso Técnico em Administração de vários campi do Instituto

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Maspufah, Hayatul. "ANALISIS MARKETING MIX TERHADAP MAHASISWA BARU DALAM MEMUTUSKAN STUDI LANJUT PADA SEKOLAH TINGGI ILMU EKONOMI MANDALA JEMBER." JABE (Journal of Applied Business and Economic) 6, no. 4 (2020): 400. http://dx.doi.org/10.30998/jabe.v6i4.5830.

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<p>Penelitian ini dimaksudkan untuk menganalisis unsur-unsur <em>Marketing Mix</em> yang mempengaruhi mahasiswa baru dalam memutuskan studi lanjut pada Sekolah Tinggi Ilmu Ekonomi Mandala Jember. Data yang digunakan adalah data primer, yaitu yang diperoleh dari hasil pengumpulan kuisioner terhadap mahasiswa baru STIE Mandala Jember angkatan tahun 2019. Pengambilan sampel menggunakan tehnik <em>Proportional Random Sampling. </em>Pengujian dilakukan terhadap tujuh variabel <em>Marketing Mix</em>, yang terdiri dari: Produk, Harga, Promosi, Lokasi, Personi

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Gede Jelantik, Kadek Bagus, N. M. S. Wijaya, and Putu Agus Wikanatha Sagita. "STRATEGI PEMASARAN PAKET WISATA TIRTAYATRA KE INDIA PADA MELATI TOURS." Jurnal IPTA 9, no. 1 (2021): 178. http://dx.doi.org/10.24843/ipta.2021.v09.i01.p18.

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Many travel agents facilitate the interest of tourists, especially Balinese people to do Tirtayatra to India. One of them is Melati Tours as a travel agent providing package tours of Tirtayatra to India. This study was conducted to find out the right marketing strategy of Tirtayatra tour packages to India at Melati Tours. The data analysis technique used are internal environment/IFAS using Marketing Mix 7P analysis as an internal factors and external environment/EFAS using market analysis, competitor analysis, government analysis, technology analysis, economic analysis, social-cultural analysi

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Bratina, Danijel, and Armand Faganel. "Forecasting the Primary Demand for a Beer Brand Using Time Series Analysis." Organizacija 41, no. 3 (2008): 116–24. http://dx.doi.org/10.2478/v10051-008-0013-7.

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Forecasting the Primary Demand for a Beer Brand Using Time Series AnalysisMarket research often uses data (i.e. marketing mix variables) that is equally spaced over time. Time series theory is perfectly suited to study this phenomena's dependency on time. It is used for forecasting and causality analysis, but their greatest strength is in studying the impact of a discrete event in time, which makes it a powerful tool for marketers. This article introduces the basic concepts behind time series theory and illustrates its current application in marketing research. We use time series analysis to f

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Lekhanya, Lawrence Mpele. "Perceived marketing intelligence and marketing communications tools used by rural Small, Medium and Micro Enterprise in South Africa." Journal of Economics and Behavioral Studies 6, no. 12 (2014): 1004–10. http://dx.doi.org/10.22610/jebs.v6i12.556.

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Previous research revealed that Small, Medium and Micro Enterprises (SMMEs) have been struggling to grow including in rural and remote areas. However, there is little empirical research into how SMMEs promote themselves. To date is not clear about what marketing intelligence and marketing promotional communications they use. The survey intends looking to make contribution in closing research gap by seeking to understand the marketing intelligence and marketing promotional communications tools used by rural SMMEs and to what extent they used these tools and what are the limitations they have. T

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Mah, Manuel W., Yat Cho Tam, and Sameer Deshpande. "Social Marketing Analysis of 2 Years of Hand Hygiene Promotion." Infection Control & Hospital Epidemiology 29, no. 3 (2008): 262–70. http://dx.doi.org/10.1086/526442.

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Objective.To assess published hand hygiene behavioral interventions that employed a social marketing framework and to recommend improvements to future interventions.Methods.We performed a systematic literature review by searching the PubMed database and the Cumulative Index to Nursing and Allied Health Literature for published articles about hand hygiene behavioral interventions in healthcare facilities, schools, and community settings. Our analysis included articles that describe multifaceted interventions and evaluated them with predefined social marketing benchmark criteria.Results.Of 53 in

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Casais, Beatriz, and Aline Costa Pereira. "The prevalence of emotional and rational tone in social advertising appeals." RAUSP Management Journal 56, no. 3 (2021): 282–94. http://dx.doi.org/10.1108/rausp-08-2020-0187.

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Purpose This paper aims to analyse the prevalence of emotional and rational appeals in social advertising campaigns. There are studies about the effectiveness of these tones of appeals in social marketing, but there is no evidence about their prevalent use in social advertisements. Design/methodology/approach The authors conducted a content analysis of forty social advertisements promoting attitudes and behaviours regarding social causes. The selected ads were in video format and were extracted from the YouTube channels of Portuguese governmental and non-governmental organisations. The ads wer

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Astutik, Ninik Puji. "STRATEGY OF AGRO TOURISM DEVELOPMENT IN GOMBENGSARI DISTRICT BANYUWANGI." Journal of Business on Hospitality and Tourism 3, no. 1 (2017): 38. http://dx.doi.org/10.22334/jbhost.v3i1.91.

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The purpose of this research is to find out agro-tourism development strategy of Gombengsari based on SWOT analysis result. By determining External Factor Analysis Summary (EFAS) and Internal Factor Analysis Summary (IFAS). While the key variables of this research discussion is the Marketing Mix that consists of product, price, place, and promotion. The results of research coffee plantations and cultures that deserve to be a tourist attraction with affordable pricing that is managed by the local community by forming a group of tourism awareness and use of internet media as a means to market to

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Zaini, Muhamad, and Maukar Maukar. "ANALISIS PERSEPSI KONSUMEN PENGGUNA LAYANAN STREAMING FILM DARING (ONLINE) PADA MASA PANDEMI COVID-19 MENGGUNAKAN METODE IMPORTANCE PERFORMANCE ANALYSIS (IPA)." Journal of Information System, Applied, Management, Accounting and Research 5, no. 2 (2021): 276. http://dx.doi.org/10.52362/jisamar.v5i2.438.

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Starting from the outbreak of a new type of Corona virus (SARS-CoV-2), which is called Corona Virus Disease 2019 (COVID-19), in the mainland of China to be precise in the province of Wuhan at the end of 2019, all countries in the world seemed hit by a major crisis. The WFH scheme is part of the telecommuting concept (working remotely), which is actually not new in the world of work and urban planning, and has even been known since the 1970s as an effort to overcome traffic jams from commuting home to office every day. The government's policy to implement work from home (wfh) during the Covid-1

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Chahal, Hardeep, and Jagmeet Kaur. "Development of marketing capabilities scale in banking sector." Measuring Business Excellence 18, no. 4 (2014): 65–85. http://dx.doi.org/10.1108/mbe-06-2013-0037.

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Purpose – The purpose of the study is to develop, measure and empirically validate marketing capabilities (MARKCAPB) scale in banking sector. Design/methodology/approach – Data are collected from a branch manager and three next senior managers of 144 branches of 21 public and 7 private banks operating in Jammu city, North India. Findings – The study finds that marketing capabilities are of multi-dimensional scale, comprising three dimensions – outside-in, inside-out and spanning. Further, the study results demonstrate that all three dimensions are significantly related to marketing capabilitie

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Marta, Barna, Iryna Melnyk, and Rostyslav Baran. "FACTORS OF DIGITALIZATION OF THE MARKETING ACTIVITY OF TOURIST ENTERPRISES OF UKRAINE IN THE CONDITIONS OF GLOBAL DIGITALIZATION." Baltic Journal of Economic Studies 7, no. 3 (2021): 29–36. http://dx.doi.org/10.30525/2256-0742/2021-7-3-29-36.

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The main purpose of the article is to determine the main current trends and factors of digitalization of the tourism industry, which have a significant impact on the efficiency and increase the performance of economic entities in the tourism industry of Ukraine. The theoretical and methodological basis of the study consisted of the publications of the economists, who analyzed the problems of formation and prospects for the development of Internet marketing. A monographic method was used to cover the scientists’ views on the research issue. Correlation and regression methods of analysis were te

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Rahman, Shinta Abdul. "Analisis Strategi Pemasaran Pada Lembaga Kursus dan Bimbingan Belajar Education Zone." Ekonomi, Keuangan, Investasi dan Syariah (EKUITAS) 2, no. 2 (2021): 158–63. http://dx.doi.org/10.47065/ekuitas.v2i2.634.

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Marketing activities determine the Education Zone Course and Tutoring Institute (E-Zone LKBB) in selling products as the spearhead set by the E-Zone management LKBB and its marketing strategy. In determining the marketing strategy, environmental analysis is critical because it includes analyzing the internal and external environment. The research problem is about the service marketing strategy in the E-Zone LKBB. Therefore the research questions in this research are: 1) What are the strengths and weaknesses in improving LKBB E-Zona services. 2) What are the opportunities and threats in increas

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Tambunan, Bella Christina, Amna Hartiati, and Cokorda Anom Bayu Sadyasmara. "Analisis Faktor-Faktor Bauran Pemasaran Yang Mempengaruhi Keputusan Pembelian Oleh Konsumen Seoulok Korean Restaurant, Sidewalk-Jimbaran." Jurnal Ilmiah Teknologi Pertanian Agrotechno 5, no. 2 (2020): 59. http://dx.doi.org/10.24843/jitpa.2020.v05.i02.p03.

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The marketing strategy undertaken by a company is very closely related to consumer purchasing decisions so that the increasingly fierce business competition, especially the culinary business at this time requires companies to compete and set the right marketing strategy. This study aims to determine the marketing mix factors that influence consumer purchasing decisions at Seoulok Korean Restaurant and determine the most dominant factors influencing consumer purchasing decisions at Seoulok Korean Restaurant. Research conducted in Seoulok Korean Restaurant. Data collection techniques were carrie

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Damayanti, Alviera Suci, Sari Wulandari, and Meldi Rendra. "Marketing Communication Program Design of Online Travel Agent Kliktrip Using Benchmarking and Analytical Hierarchy Process Methods." International Journal of Innovation in Enterprise System 5, no. 02 (2021): 144–56. http://dx.doi.org/10.25124/ijies.v5i02.137.

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Kliktrip is an Online Travel Agent (OTA) that has trip & activities facilities and was established in 2018 in Bandung. Kliktrip sales are still experiencing a decline due to low public awareness of Kliktrip which is seen through the number of downloads on mobile apps and Instagram followers. Kliktrip sales are still experiencing a decline and public awareness of Kliktrip is still low because Kliktrip has not implemented 7 out of 8 marketing communication mix optimally. Therefore, research was conducted to design an effective marketing communication program for Kliktrip by using benchmarkin

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Kirana A, Nadya, Agung Suryawan Wiranatha, and Amna Hartiati. "ANALISIS BAURAN PEMASARAN DAN PELAYANAN YANG MEMPENGARUHI KEPUTUSAN PEMBELIAN KONSUMEN DI STARBUCKS BEACHWALK MALL, BADUNG." JURNAL REKAYASA DAN MANAJEMEN AGROINDUSTRI 6, no. 1 (2018): 22. http://dx.doi.org/10.24843/jrma.2018.v06.i01.p03.

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The objectives of research were to determine the factors of marketing mix and service that influenc consumer purchase/buying decisions at Starbucks Beachwalk Mall in Badung and determine the dominant variables that represent every factors influencing purchasing decisions at Starbucks Beachwalk Mall in Badung. Data collection was conducted by distributing 72 questionnaires to the respondents. The data obtained was analyzed using factor analysis method. The results show that there were 8 factor by, namely factor 1 is formed by 4 variables: the accuracy of promotional targets, access, promotion q

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Yaghoubian, Samereh, Mohammad Ali Jahani, Jamshid Yazdani-Charati, and Ghahraman Mahmoudi. "The role of marketing mix (the 7 Ps) in patients’ attitudes to Iranian hospitals based on their kind of ownership (case study in Iran)." International Journal of Healthcare Management 13, sup1 (2018): 268–72. http://dx.doi.org/10.1080/20479700.2018.1505226.

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Ayu Sekarningsih, Ni Wayan, I. Nyoman Sudiarta, and I. Putu Sudana. "STRATEGI BAURAN PEMASARAN OCTOPUS DIVE PENIDA DALAM MENINGKATKAN KUNJUNGAN WISATAWAN." Jurnal IPTA 8, no. 2 (2020): 319. http://dx.doi.org/10.24843/ipta.2020.v08.i02.p16.

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Octopus Dive Penida is one of the first local dive centers in Nusa Penida that provides international diving facilities (PADI, ADSI,SSI) with professional instructors. This study discusses the marketing strategy adopted by Octopus Dive. The sample of this research is tourists who have visited and used the services of diving / snorkeling in Octopus Dive Penida. The sample selection technique used purposive sampling with 168 respondents. The technique of collecting data is done in several ways, discussing, observing, interviewing, questionnaires, documentation, and literature study. The data ana

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Kuzior, Aleksandra, Michalene Grebski, and Wes Grebski. "Marketing of an academic program: case study of an engineering program." Marketing and Management of Innovations, no. 1 (2021): 56–64. http://dx.doi.org/10.21272/mmi.2021.1-05.

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The main purpose of this research was the development of an effective marketing strategy for academic programs. The nature of academic programs has significantly changed. The curriculum at those programs as well as the methods for recruiting students were very traditional and rigid. In recent decades many private universities were created and started competing with established public universities. At the same time, public universities started competing among themselves. Recently many people view university education as an investment which provides a return in the form of well-paid employment a

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Jeong, GyeSoon, John M. Brown, and Byoung Ryong Jeong. "INFLUENCE OF TRICHODERMA ON THE GROWTH OF BEDDING PLANTS." HortScience 25, no. 9 (1990): 1111e—1111. http://dx.doi.org/10.21273/hortsci.25.9.1111e.

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Trichoderm a spp. are currently being investigated for biological control of soil-borne pathogens and their potential to enhance plant growth and development. The influence of T. harzianum and T. hamatum on growth of 7 bedding plant species was Investigated. Trichoderm a formulated in peat moss and wheat bran, was mixed into germination and growing media at 1 × 106 cfu per gram of medium. Seeds were germinated in plugs and later grown in cellpacks containing a treated and non-treated medium until market stage. Plants were evaluated by measuring height, fresh and dry weight, and number and timi

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Sofia, Evi, and Agung Wicaksono. "MENGEMBANGKAN STRATEGI PEMASARAN YANG SUKSES UNTUK CLICK CAFE." Jurnal Muhammadiyah Manajemen Bisnis 1, no. 1 (2020): 57. http://dx.doi.org/10.24853/jmmb.1.1.57-66.

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Strategi pemasaran efektif sangat penting untuk bisnis apapun tanpa melihat seberapa besar atau kecil ukuran suatu bisnis, dan pemilik bisnis Click Café telah menyadari hal ini. Click Café; sebuah kedai kopi baru yang berlokasi di Ruko Sentra Menteng Bintaro Sektor 7 yang telah beroperasi lebih dari setahun lalu, dan ini merupakan waktu yang tepat bagi Click Café untuk mengevaluasi bisnis kedai kopi tersebut berdasarkan kinerja tahun pertama mereka. Situasi bisnis saat ini dipengaruhi oleh beberapa faktor internal dan eksternal. Metode-metode untuk menganalisis situasi seperti STP (Segmenting,

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Agatha Mahayu Putri, Camelia, I. Putu Sudana, and I. GPB Sasrawan Mananda. "STRATEGI PEMASARAN PAKET INBOUND TOUR: STUDI KASUS DI PT. LOTUS ASIA TOURS JIMBARAN BALI." Jurnal IPTA 3, no. 2 (2015): 102. http://dx.doi.org/10.24843/ipta.2015.v03.i02.p18.

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Tujuan penelitian ini adalah untuk mengetahui faktor internal yaitu kekuatan dan kelemahan dan eksternal yaitu peluang dan ancaman dari PT. Lotus Asia Tours serta untuk mengetahui strategi yang dapat dilakukan pihak PT. Lotus Asia Tours untuk memasarkan paket inbound tour. Lokasi penelitian dilakukan di PT. Lotus Asia Tours yang terletak di Jl. By Pass Ngurah Rai No. 18, Jimbaran Bali.. Penelitian ini menggunakan metode deskriptif kualitatif. Teknik pengumpulan data dilakukan dengan cara observasi, wawancara, studi kepustakaan, studi dokumentasi dan didukung dengan daftar pertanyaan yang diseb

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Hoyos Estrada, Sherly. "La influencia de los discounter en el cambio de hábitos de consumo de los colombianos." Ad-gnosis 8, no. 8 (2019): 91–98. http://dx.doi.org/10.21803/adgnosis.v8i8.366.

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Los discounters en los u?ltimos 7 an?os de operacio?n han intervenido en las decisiones de compra de los consumidores colombianos, los cuales son atraídos por los precios bajos de las marcas propias que cuentan con una calidad aceptable para ellos, en comparacio?n de la competencia. De acuerdo a lo anterior los otros canales y formatos presentan perdida de la participación del mercado, sobre todo el canal tradicional (tiendas de barrio), los cuales han venido librando una batalla para ser sostenibles en el tiempo, pero, aun asi?, decreciendo el 14% entre el 2013 y 2018. (Nielsen, 2019). Este m

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Nanda Anggriawan, Yosia, NMS Wijaya, and LGLK Dewi. "ANALISIS KEPUASAN WISATAWAN NUSANTARA BERBELANJA DI KRISNA OLEH-OLEH KHAS BALI." Jurnal IPTA 8, no. 1 (2020): 152. http://dx.doi.org/10.24843/ipta.2020.v08.i01.p18.

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The purpose of this study was to find out the satisfaction of shopping for domestic tourist at Krisna Oleh-Oleh Khas Bali. Based on statistical data, domestic tourists who choose shopping tourism activities and allocation of expenditure to buy souvenirs while on vacation to Bali ranks in the second place. Data were collected by observation, questionnaire, documentation, and literature study using accidental & purposive sampling techniques with a total of 100 respondents. To analyze data, the data analysis techniques used are validity, reliability, expectation and satisfaction. Measurements

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Islam, Md Jakiul, Md Abu Sayeed, Shakil Akhtar, Md Sakhawat Hossain, and Afroza Akter Liza. "Consumers profile analysis towards chicken, beef, mutton, fish and egg consumption in Bangladesh." British Food Journal 120, no. 12 (2018): 2818–31. http://dx.doi.org/10.1108/bfj-03-2018-0191.

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Purpose The purpose of this paper is to conduct consumer profile analysis for chicken, beef, mutton, fish and egg to better adapt the marketing mix for each type of food in Bangladesh. Design/methodology/approach This paper investigates the mean consumption frequency of chicken, beef, mutton, fish and egg, following 658 questionnaire survey results. The sociodemographic variables used in this study were: sex, age, gender, educational level, social class, number of family members in the home, the presence of minors less than 18 years in the home and geographical area. Frequency distribution, fa

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Toffey, William E. "Large-Scale Sewage Sludge Composting: A Case for Maintaining a Diversified Program." Water Science and Technology 22, no. 12 (1990): 107–16. http://dx.doi.org/10.2166/wst.1990.0105.

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The Philadelphia Water Department operates the world's largest sewage sludge composting plant – the Sludge Processing and Distribution Center (SPDC). This $80 million plant handles anaerobically digested sewage sludge generated by three regional sewage treatment plants treating 530 million gallons (2,000 million liters) of wastewater daily. SPDC was designed to compost sludge solids in an aerated static pile system of composting. During 1989, the SPDC composted the full 60,000 dry tons (56,000 dry metric tons) of sludge solids it received for processing. The Department has chosen, however, to

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Darman, Syamsu, Fransiska R. Zakaria, and Tjahja Muhandri. "Studi Kelayakan Pendirian Industri Kecil Pakan Ikan di Calingcing-Cianjur." MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah 10, no. 1 (2015): 17–21. http://dx.doi.org/10.29244/mikm.10.1.17-21.

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Problems about high price of fish pellets could overcome by producing fish pellets with local ingredients. The objectives of this study were: (1) to analyze the feasibility of small fish pellets industry establishment in Calincing, Cianjur. Aspect of potential market, marketing, human resources, management technique, and production technology are analyzed descriptively; (2) Analyze financial feasibility aspect (NPV orNet Present Value, IRR or Internal Rate of Return, net B/C or Benefit/Cost, and PBP or Payback Periode). Ingredients of pellets which used for Nila Tilapia (Oreochromis sp.) had a

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Mustaqiema, Mustaqiema, Nurul Aini, and Endang Prahastuti. "Profil Segmentasi Demografis Butik ‘Mas Freddy Kebaya’ Di Kota Malang." Jurnal Inovasi Teknologi dan Edukasi Teknik 1, no. 2 (2021): 106–17. http://dx.doi.org/10.17977/um068v1n2p106-117.

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The purpose of this study was to describe the profile of the demographic segmentation of the ‘Mas Freddy Kebaya’ boutique in Malang City. The researcher used descriptive research using qualitative methods. Data collection is obtained from the process of observation, interviews, and documentation. Checking the validity of the data using source triangulation and technique triangulation. Based on the findings in the boutique field 'Mas Freddy Kebaya' divided by the market which requires a product or marketing mix that is specifically designed with demographic variables that include: (1) age obtai

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Fashoyin-Aje, Lola A., Laura L. Fernandes, Steven Lemery, et al. "Asian representation in clinical trials of new drugs for the treatment of cancer." Journal of Clinical Oncology 35, no. 15_suppl (2017): 6564. http://dx.doi.org/10.1200/jco.2017.35.15_suppl.6564.

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6564 Background: In the US, statistics for Asians are often aggregated with other racial groups. This poses challenges in estimating the cancer burden and in defining cancer clinical trial enrollment targets in this demographic subgroup. ‘Asian‘ refers to persons with origins in the Far East, Southeast Asia, or the Indian sub-continent. Asians comprise 6% of the US population and the largest Asian subgroups in the US are of Chinese (22%), Filipino (19%), Asian Indian (19%), Vietnamese (10%), Korean (9%), and Japanese (7%) descent. The representation of Asian patients in global clinical trials

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Anfas, Anfas, and Zainuddin Zainuddin. "IMPLEMENTASI SWOT PADA INSTITUSI PENDIDIKAN DALAM MENINGKATKAN ANGKA PARTISIPASI KASAR." Jurnal Organisasi dan Manajemen 14, no. 1 (2018): 82–93. http://dx.doi.org/10.33830/jom.v14i1.151.2018.

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This study aims to measure the opportunities and challenges Institusion Universitas Terbuka of Regional office Ternate (UPBJJ-UT Ternate) through the expectations of high school students towards universities. Students' expectations of higher education are measured by the marketing mix of higher education services which include products, prices, places, promotions, people, process and physical evidence. This research is a qualitative descriptive study. The sources of information in this study were students in class XII in the city of Tidore Islands and West Halmahera Regency with a total sample

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