Relevant bibliographies by topics / 8Ps do marketing digital

Contents

  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters
  5. Conference papers
  6. Reports

Academic literature on the topic '8Ps do marketing digital'

Author: Grafiati
Published: 11 September 2021
Last updated: 12 February 2022

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Journal articles on the topic "8Ps do marketing digital"

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Lau, Melissa May Yee. "Effects of 8Ps of services marketing on student selection of self-financing sub-degree programmes in Hong Kong." International Journal of Educational Management 30, no. 3 (April 11, 2016): 386–402. http://dx.doi.org/10.1108/ijem-01-2014-0005.

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Purpose – The purpose of this paper is to investigate how the effects of 8Ps of services marketing affect students’ selection of self-financing sub-degree programmes in Hong Kong. The factors that affect students’ selection of self-financing sub-degree programmes have not been studied in higher education market of Hong Kong. This research is to fill the gap by examining the effects of 8Ps (“Product Elements”, “Price and Other User Outlays”, “Place and Time”, “Promotion and Education”, “People”, “Process”, “Physical Environment” and “Productivity and Quality”) on self-financing sub-degree programmes in Hong Kong. Design/methodology/approach – The research taken was a quantitative survey of students at Community College at Lingnan University in Hong Kong. Findings – The results reveal that “Productivity and Quality” is the most important element of 8Ps of services marketing. Accreditation of programmes seeking recognition in Hong Kong and overseas can increase student enrolment. “Promotion and Education” element is the least important element of 8Ps of services marketing. Self-financed higher education institutions should develop strategies to build relationships with the secondary school teachers and counsellors rather than invest money on advertising. Research limitations/implications – The data were collected from a particular community college in Hong Kong only. Practical implications – Management can increase student recruitment by allocating minimum amount of limited resources to recruit maximum number of students. Originality/value – This research adds knowledge to the marketing of higher education in Hong Kong. The management of self-financing sub-degree programmes can use the findings of this research as a reference to develop their marketing strategies.
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Prideaux, Bruce, Louisa Yee-Sum Lee, and Nelson Tsang. "A comparison of photo-taking and online-sharing behaviors of mainland Chinese and Western theme park visitors based on generation membership." Journal of Vacation Marketing 24, no. 1 (December 15, 2016): 29–43. http://dx.doi.org/10.1177/1356766716682554.

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This research investigates and compares the photo-taking and online photo-sharing behaviors of mainland Chinese and Western theme park visitors using decade length generations. Given the rapid growth in digital photography and growing popularity of online sharing of photos, an enhanced understanding of the photo-taking and photo-sharing behaviors of visitors based on generation membership will assist theme park managers develop new social media marketing strategies. Most previous research has employed Western definitions of generations such as baby boomer, generation X, and generation Y. These definitions do not always apply in non-Western settings indicating the need for an alternative approach. This study uses a decade length definition of generations: the post-70s, post-80s, and post-90s. Results of the survey found that photo taking and online photo sharing are very popular but do vary between generations and cultures. For example, mobile phones were found to be the most popular photographic equipment for mainland Chinese and the least popular for post-90s Western respondents. All generations rated family/friend, landscape, and selfies as the top three areas of photo content. Selfies were twice as popular with mainland Chinese post-90s as their Western counterparts in the same generation. The findings highlight the usefulness of decade length generations and of identifying photo-taking and photo-sharing activities based on cultural groupings. The findings also indicated opportunities for co-creation at least in the area of photo taking in a theme park setting.
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Tapp, Alan. "Digital Marketing." Journal of Database Marketing & Customer Strategy Management 10, no. 3 (April 2003): 279–80. http://dx.doi.org/10.1057/palgrave.jdm.3240116.

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Lasarov, Wassili. "Digital Marketing." WiSt - Wirtschaftswissenschaftliches Studium 50, no. 4 (2021): 13–18. http://dx.doi.org/10.15358/0340-1650-2021-4-13.

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In Forschung und Praxis etablierte sich in den vergangenen Jahren der Begriff Digital Marketing. Dieser Artikel gibt einen Überblick über den Einsatz von digitalen Technologien in Geschäftsprozessen und die Verbreitung des Digital Marketing in Unternehmen. Überdies wird aus Verbrauchersicht diskutiert, wie sich das Konsumentenverhalten durch digitale Technologien verändert. Daraus werden Potentiale für zukünftige Forschung abgeleitet.
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Njegomir, Vladimir. "Digital marketing." Civitas 10, no. 1 (2020): 52–71. http://dx.doi.org/10.5937/civitas2001052n.

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Marketing allows entrepreneurs to position themselves successfully in consumer awareness, to be successful competitors, and to satisfy consumer demands profitably. Entrepreneurs can use several marketing strategies, such as relationship marketing, expedition marketing, one-toone marketing, real-time marketing, and digital marketing. The aim of the paper is to discuss the advantages of digital marketing and certain forms of digital marketing in achieving entrepreneurial goals in the light of limited financial resources. In this paper, we will analyze the developmental stages of marketing. Then we will point to three critical forms of digital marketing: online marketing, social networking on the Internet, and mobile marketing. The main conclusion is that entrepreneurial marketing has a number of specific features arising from financial limitations of financial. Digital marketing does not require significant financial resources allocation and therefore represents an indispensable component of the entrepreneurs' market orientation.
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Chomiak-Orsa, Iwona, and Konrad Liszczyk. "Digital marketing as a digital revolution in marketing communication." Informatyka Ekonomiczna 2020, no. 2 (2020): 9–19. http://dx.doi.org/10.15611/ie.2020.2.01.

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Umami, Zakiya, and Gede Sri Darma. "DIGITAL MARKETING: ENGAGING CONSUMERS WITH SMART DIGITAL MARKETING CONTENT." Jurnal Manajemen dan Kewirausahaan 23, no. 2 (September 17, 2021): 94–103. http://dx.doi.org/10.9744/jmk.23.2.94-103.

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The accelerated development of digital technology is currently affected by several factors such as the use of internet technology, the development of smartphones, the emergence of various social media, the deve­lopment of e-commerce and the large number of people who actively use the internet. This study aimed to find a suitable marketing strategy for promoting food products by observing the development of digital marketing, especially today’s social media marketing. Bali was well known as one of the destinations visited by local and International tourists. One restaurant located in Kuta called Maisyaroh, in spite of the advancement of digital technology, had not optimized the use of the technology well. Whereas, it actually could affect the competitive advantages. In addition, a qualitative descriptive approach was used in this research, while the data collection techniques were carried out through observation, in-depth interviews by using Zoom Meeting and docu­men­tation. The results stated that promotion using Instagram (IG) endorsement and paid promote could increase brand awareness and buying interest.
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Alavi, Shirin, and Vandana Ahuja. "Digital Marketing Analytics." International Journal of Innovation in the Digital Economy 5, no. 4 (October 2014): 50–65. http://dx.doi.org/10.4018/ijide.2014100104.

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Technological advances and the speed with which new technologies are being embraced by organizations, along with the rising power of the consumers and their ability to get what they want, when they want it, from whomever they want, have opened up new challenges for customer relationship management and marketing. Thus the need for understanding the digital world and its application becomes one of the greatest competitive aspects for a business's survival. The exhortation of globalization holds no meaning without the concept of what is being termed as ‘Digitization'. Blackberry has started a long and hard climb to regain its lost glory. Supporting its product improvement and repositioning strategies are a set of well-defined digital marketing strategies. This manuscript explores the dynamics of Inside Blackberry-an online endeavour of Blackberry to trace the E-Marketing objectives of the Blog and its ability to leverage the behavioral internet theory for online branding, building usability and reciprocity, strengthening credibility and consumer persuasion.
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Mogilko, M. D. "DIGITAL MARKETING STRATEGY." Business Strategies, no. 5 (January 1, 2016): 5. http://dx.doi.org/10.17747/2311-7184-2016-5-5.

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URZICEANU, RAMONA-MIHAELA, and VALENTINA-SIMONA PAŞCALĂU. "DIGITAL MARKETING REGULATIONS." Agora International Journal of Juridical Sciences 13, no. 1 (October 29, 2019): 25–30. http://dx.doi.org/10.15837/aijjs.v13i1.3729.

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The General Data Protection Regulation (GDPR) is a European law which grants rights regarding an individual’s personal data. Having been adopted in April 2016, its enforcement became effective as of 25th May 2018.This article aims to highlight who should do this, what exactly they should do and how to do it. Learn about the scope of GDPR in digital marketing, the definition of a personal data breach, the rights of data subjects, incident response under GDPR and more.
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Dissertations / Theses on the topic "8Ps do marketing digital"

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Adeleke, Abi. "Marketing Strategies of Successful Coffee Shop Owners." ScholarWorks, 2019. https://scholarworks.waldenu.edu/dissertations/6875.

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Failure is an issue with small businesses globally; some owners of small businesses lack the knowledge of business administration and marketing strategies necessary to help ensure success. The purpose of this multiple case study was to explore what marketing strategies some coffee shop owners use to sustain business operations during the first 5 years of operation. The targeted population consisted of 5 coffee shop owners in Arkansas who successfully implemented marketing strategies to sustain business operations during the first 5 years of operation. Goldsmith's 8Ps of marketing mix was the conceptual framework used in the study. Data were collected from semistructured interviews and a review of publicly available data and company websites. Data were analyzed using the principles of the content analysis method, which included identifying codes and themes. Findings indicated owners of successful coffee shops were actively engaged in the day-to-day business operations and in the community; provided premium products; used social media for marketing, promotion, and branding; used competitive pricing; were precise about the location; provided exceptional customer service and personalization, and had points of marketing differentiation to promote their brand. The implications of this study for positive social change include the potential to support the welfare of the citizens of Arkansas, and owners of coffee shops across the United States that could provide independent coffee shop owners with marketing strategies necessary to sustain business operations, contribute to new job creation and regional economic sustainability.
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Silva, Bruno Reis Moniz da. "Marketing Digital." Master's thesis, Universidade Europeia - Laureate International Universities, 2015. http://hdl.handle.net/10400.26/9633.

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O Marketing Digital é uma plataforma de comunicação digital que permite as empresas promover produtos, serviços e marcas, assim como conquistar novos clientes e melhorar a sua rede de relacionamentos. O presente estudo tem como objectivo caracterizar o Marketing Digital em Angola, assim como descrever as áreas relacionadas e estratégias adoptadas. Recorreu-­‐se à pesquisa qualitativa, devido ao seu carácter descritivo e exploratório. Como método de investigação optou-­‐se pela realização de estudos de casos referentes a empresas de diferentes sectores em Angola. Com base na literatura relacionada a matéria, realizaram-­se entrevistas aos directores das empresas e foi feita uma análise às estratégias já existentes de cada uma delas. Os resultados evidenciam pontos fortes e fracos no que concerne as estratégias de Marketing Digital adoptadas. Os mesmos demonstram que o Marketing Digital é ainda uma questão de “futuro” em Angola, isto é, não é prioridade e há grande relutância por parte das empresas em investir em tal área. O mercado em si já possui meios suficientes que permitem a implementação do Marketing Digital. Por fim, conclui-­‐se que é necessário sensibilizar as empresas a adoptaram uma estratégia que possua planeamento e pesquisa, pois só assim serão evitados orçamentos de valor avultado e encontrados técnicos qualificados-­ principais motivos que originam a fraca aposta no Marketing Digital.
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Bång, Andreas, and Cajsa Roos. "Digital Marketing Strategy." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-35282.

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Abstract Course/level: 2FE16E, Bachelor Thesis Authors: Bång Andreas & Roos Cajsa Tutor: Krister Jönsson Examiner: Pejvak Oghazi Title: Digital Marketing Strategy within Manufacturing Industry – A qualitative case study Keywords: Digital marketing strategy, relationship, branding, profit/performance, social media, social commerce, service quality, digital channels, the Internet, digital development, importance of digital channels Background: The climate in B2B is very competitive and the need for a marketing strategy is vital for a company to stay competitive. Relationship, branding and profit/performance are three parts that are argued to be central in a marketing strategy. The Internet and digital marketing strategy is an area that lacks research in the context of the manufacturing industry. Therefore it could be of importance to identify how companies use the Internet and digital channels in their digital marketing strategy. Research questions:  RQ 1. How do small and medium sized companies in B2B sectors use the Internet and digital channels in their marketing strategy? RQ 2. Why do small and medium sized companies in B2B use the Internet and digital channels in their marketing? RQ 3. How do small and medium sized companies in B2B see at future development of the use of the Internet and digital channels? Purpose:  The purpose of this study is to identify how small and medium sized companies in B2B use the Internet as a tool for digital marketing strategy.   Methodology: Qualitative approach, multi case study, semi-structured interviews   Conclusion: Most used digital channel is the homepage. The more competition a company has results in a higher adoption of digital channels. Relationships can be enhanced through digital channels.
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Vennberg, Karin. "Attracting Digital Native Students Through Digital Marketing." Thesis, Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:ltu:diva-70366.

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As the world economies have shifted from being production-based to knowledge-based each country has to develop their technologically literate workforces to stay globally competitive. A low interest in the engineering profession among younger students has caused insufficient support for the workforce demand. Marketers must adapt their efforts to recruiting young people even before they attend college as this focused cohort tend to make career plans early. As today’s teenagers have been using digital media constantly since they grew up, they are frequently called digital natives. They perceive social networking sites, where they can communicate with friends and exchange information with people all over the world, as essential parts of their lives. This makes social networks great promotional tools, as digital natives share experiences and opinions about products and services online, creating a kind of electronic word-of-mouth, which is characterized as the future of social media marketing communications. To investigate in what ways digital natives’ absorb online marketing, the purpose of this research is to provide a better understanding of how technical high schools can address digital marketing activities to attract more students. The thesis was compiled after inquiries from the Swedish nationwide senior high school Teknikcollege, and it is conducted as a quantitative explanatory study, where primary data was collected through an online questionnaire distributed among junior high school students in Luleå and Överkalix. A total of 239 answers were collected and 182 answers were analyzed using statistical techniques. The results suggested that senior high schools should focus their online marketing efforts on visual social media channels, and that people based trust is the most important factor when using the peripheral route to persuade digital natives.
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Koukova, Nevena Taneva. "Marketing of digital products." College Park, Md. : University of Maryland, 2005. http://hdl.handle.net/1903/2414.

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Thesis (Ph. D.) -- University of Maryland, College Park, 2005.
Thesis research directed by: Business and Management. Title from t.p. of PDF. Includes bibliographical references. Published by UMI Dissertation Services, Ann Arbor, Mich. Also available in paper.
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Ignacio, Martinez Alcorta Jorge. "Marketing Digital-CM32-201401." Universidad Peruana de Ciencias Aplicadas (UPC), 2014. http://hdl.handle.net/10757/633571.

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Somos actores y no solo espectadores de un profundo cambio en nuestra sociedad. El advenimiento de la digitalidad cambia nuestra forma de aprender relacionarnos trabajar y consumir al punto que ya nos resulta imposible imaginar una sociedad sin Internet. La digitalidad ha permeado también en el Marketing y trastocado su fórmula base abriendo nuevas posibilidades y lapidando prácticas consideradas básicas hace 40 años razones que llevan a que los profesionales en Marketing desarrollen estrategias específicas en este nuevo escenario tecnológico.
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Ignacio, Martinez Alcorta Jorge. "Marketing Digital-CM55-201601." Universidad Peruana de Ciencias Aplicadas (UPC), 2016. http://hdl.handle.net/10757/633651.

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Curso de especialidad en la carrera de Comunicación y Marketing de carácter teórico dirigido a los estudiantes del séptimo ciclo que busca desarrollar las competencias generales de comunicación escrita y pensamiento innovador y la competencia específica de actualización e innovación comercial.El curso ofrece al alumno una nueva mirada para abordar el marketing así como una infinita gama de posibilidades y beneficios necesarias en las empresas de hoy. A su vez la asignatura prepara al estudiante para afrontar este fenómeno y manejar herramientas de marketing digital respondiendo a objetivos estratégicos de comunicación los cuales crean valor en las organizaciones actuales. El alumno aprende las bases del marketing digital que luego consolidará en el curso siguiente Estrategia Digital de esta forma el estudiante no solo actualiza sus conocimientos sobre las tendencias tecnológicas en marketing sino también fortalece su perfil y competitividad profesional en el mercado.Somos actores y no solo espectadores de un profundo cambio en nuestra sociedad. El advenimiento de la digitalidad cambia nuestra forma de aprender relacionarnos trabajar y consumir al punto que ya nos resulta imposible imaginar una sociedad sin Internet.La digitalidad también ha permeado en el marketing y trastocado su fórmula base abriendo nuevas posibilidades y lapidando prácticas consideradas básicas hace 40 años.
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Fatima, Castillo Botetano, Ortiz Tavara Davis, and Tello Horna Diana Luz. "Marketing Digital-CM55-201801." Universidad Peruana de Ciencias Aplicadas (UPC), 2018. http://hdl.handle.net/10757/633656.

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Descripción:El curso de Marketing Digital ofrece una nueva mirada sobre lo digital demostrando que también ha permeado en el marketing y se ha transformado abriendo nuevas oportunidades de negocio para las empresas de hoy. A lo largo de cada sesión el alumno reconoce que más que espectadores todos somos protagonistas de un profundo cambio en nuestra sociedad. El aterrizaje de "lo digital" - en toda su magnitud y variables - cambia nuestra forma de aprender relacionarnos trabajar y consumir al punto que ya nos resulta imposible imaginar una empresa sin presencia online.Propósito:El curso prepara al alumno para ser un profesional competitivo dentro del marketing 4.0 fortaleciendo su perfil profesional. Así estará en la capacidad de analizar el entorno y comprender la mecánica de las nuevas tendencias al momento de construir proyectos digitales. A partir de ello podrá identificar herramientas digitales que puedan alinearse a los objetivos estratégicos de una empresa creando un valor diferencial en sus propuestas. El curso contribuye directamente al desarrollo de la competencia general Pensamiento Innovador y la competencia específica Actualización e Innovación Comercial ambas a un nivel intermedio (nivel 2). Esta asignatura es requisito del curso Estrategia Digital (CM56).
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Martin, Lescano Uriol Ubaldo. "Marketing Digital-CM55-201900." Universidad Peruana de Ciencias Aplicadas (UPC), 2018. http://hdl.handle.net/10757/633658.

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El curso de Marketing Digital ofrece una nueva mirada sobre lo digital demostrando que también ha permeado en el marketing y se ha transformado abriendo nuevas oportunidades de negocio para las empresas de hoy. A lo largo de cada sesión el alumno reconoce que más que espectadores todos somos protagonistas de un profundo cambio en nuestra sociedad. El aterrizaje de "lo digital" - en toda su magnitud y variables - cambia nuestra forma de aprender relacionarnos trabajar y consumir al punto que ya nos resulta imposible imaginar una empresa sin presencia online.El curso prepara al alumno para ser un profesional competitivo dentro del marketing 4.0 fortaleciendo su perfil profesional. Así estará en la capacidad de analizar el entorno y comprender la mecánica de las nuevas tendencias al momento de construir proyectos digitales. A partir de ello podrá identificar herramientas digitales que puedan alinearse a los objetivos estratégicos de una empresa creando un valor diferencial en sus propuestas. El curso contribuye directamente al desarrollo de la competencia general Pensamiento Innovador y la competencia específica Actualización e Innovación Comercial ambas a un nivel intermedio (nivel 2). Esta asignatura es requisito del curso Estrategia Digital (CM56).
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Ignacio, Martinez Alcorta Jorge. "Marketing Digital-CM32-201402." Universidad Peruana de Ciencias Aplicadas (UPC), 2014. http://hdl.handle.net/10757/633572.

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Somos actores y no solo espectadores de un profundo cambio en nuestra sociedad. El advenimiento de la digitalidad cambia nuestra forma de aprender relacionarnos trabajar y consumir al punto que ya nos resulta imposible imaginar una sociedad sin Internet. La digitalidad ha permeado también en el Marketing y trastocado su fórmula base abriendo nuevas posibilidades y lapidando prácticas consideradas básicas hace 40 años razones que llevan a que los profesionales en Marketing desarrollen estrategias específicas en este nuevo escenario tecnológico.
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Books on the topic "8Ps do marketing digital"

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Charlesworth, Alan. Digital Marketing. 3rd edition. | Abingdon, Oxon ; New York, NY : Routledge, 2018.: Routledge, 2018. http://dx.doi.org/10.4324/9781315175737.

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Chaffey, Dave, and PR Smith. Digital Marketing Excellence. 5 Edition. | New York : Routledge, 2017. | Revised edition of the authors’ Emarketing excellence, c2013.: Routledge, 2017. http://dx.doi.org/10.4324/9781315640341.

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B2B digital marketing. Indianapolis, Ind., USA: Que, 2012.

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Seymour, Alan, and Paul Blakey. Digital Sport Marketing. Abingdon, Oxon ; New York, NY : Routledge, 2021.: Routledge, 2020. http://dx.doi.org/10.4324/9781315204079.

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Calvin, Jones, ed. Understanding digital marketing: Marketing strategies for engaging the digital generation. Philadelphia: Kogan Page, 2008.

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Calvin, Jones, ed. Understanding digital marketing: Marketing strategies for engaging the digital generation. 2nd ed. Philadelphia, PA: Kogan Page, 2012.

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Gerstman, Richard, and Herbert M. Meyers. Branding @ the digital age. New York: Palgrave, 2001.

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Bird, Drayton. Commonsense Direct and Digital Marketing. London: Kogan Page Publishers, 2007.

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Hu, Lala. International Digital Marketing in China. Cham: Springer International Publishing, 2020. http://dx.doi.org/10.1007/978-3-030-38160-8.

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Rana, Nripendra P., Emma L. Slade, Ganesh P. Sahu, Hatice Kizgin, Nitish Singh, Bidit Dey, Anabel Gutierrez, and Yogesh K. Dwivedi, eds. Digital and Social Media Marketing. Cham: Springer International Publishing, 2020. http://dx.doi.org/10.1007/978-3-030-24374-6.

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Book chapters on the topic "8Ps do marketing digital"

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Baverstock, Alison, and Susannah Bowen. "Digital marketing." In How to Market Books, 216–46. Sixth edition. | London ; New York : Routledge, 2019.: Routledge, 2019. http://dx.doi.org/10.4324/9780429487002-9.

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Sheldrake, Philip. "Digital Marketing." In The Marketing Century, 71–94. Hoboken, NJ, USA: John Wiley & Sons, Inc., 2015. http://dx.doi.org/10.1002/9781119208501.ch4.

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Ferié, Frederik. "Digital Marketing." In The Palgrave Encyclopedia of Interest Groups, Lobbying and Public Affairs, 1–5. Cham: Springer International Publishing, 2020. http://dx.doi.org/10.1007/978-3-030-13895-0_6-1.

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Chowdhury, Rashed A. "Digital Marketing." In Building a Salesforce-Powered Front Office, 97–109. Berkeley, CA: Apress, 2021. http://dx.doi.org/10.1007/978-1-4842-6676-2_6.

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Charlesworth, Alan. "Email marketing." In Digital Marketing, 238–57. 3rd edition. | Abingdon, Oxon ; New York, NY : Routledge, 2018.: Routledge, 2018. http://dx.doi.org/10.4324/9781315175737-8.

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Charlesworth, Alan. "Digital customers." In Digital Marketing, 14–25. 3rd edition. | Abingdon, Oxon ; New York, NY : Routledge, 2018.: Routledge, 2018. http://dx.doi.org/10.4324/9781315175737-2.

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Charlesworth, Alan. "The digital environment." In Digital Marketing, 3–13. 3rd edition. | Abingdon, Oxon ; New York, NY : Routledge, 2018.: Routledge, 2018. http://dx.doi.org/10.4324/9781315175737-1.

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Charlesworth, Alan. "Metrics and analytics." In Digital Marketing, 301–21. 3rd edition. | Abingdon, Oxon ; New York, NY : Routledge, 2018.: Routledge, 2018. http://dx.doi.org/10.4324/9781315175737-10.

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Charlesworth, Alan. "Marketing goes digital." In Digital Marketing, 26–60. 3rd edition. | Abingdon, Oxon ; New York, NY : Routledge, 2018.: Routledge, 2018. http://dx.doi.org/10.4324/9781315175737-3.

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Charlesworth, Alan. "Search engine optimization." In Digital Marketing, 63–98. 3rd edition. | Abingdon, Oxon ; New York, NY : Routledge, 2018.: Routledge, 2018. http://dx.doi.org/10.4324/9781315175737-4.

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Conference papers on the topic "8Ps do marketing digital"

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"MARKETING TRIFFT FORSCHUNG." In digital humanities austria 2018. Vienna: Austrian Academy of Sciences Press, 2020. http://dx.doi.org/10.1553/dha-proceedings2018s117.

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Vidal, Catarina, Ana Povoa, Irina Teixeira, and Anabela Marcos. "A Nova Era do Marketing Digital: Marketing de Conteúdo e Inbound Marketing : The New Era of Digital Marketing:Content Marketing and Inbound Marketing." In 2021 16th Iberian Conference on Information Systems and Technologies (CISTI). IEEE, 2021. http://dx.doi.org/10.23919/cisti52073.2021.9476346.

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DRAGOMIR, Robert, and Mihai ANDRONIE. "Strategies in digital marketing." In The 4th International Conference on Economic Sciences and Business Administration. Fundatia Romania de Maine, 2017. http://dx.doi.org/10.26458/v4.i1.14.

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Gerasimenko, N. M., and S. A. Pihanova. "THE DIGITAL ERA MARKETING." In New forms of production and entrepreneurship in the coordinates of neo-industrial development of the economy. PD of KSUEL, 2020. http://dx.doi.org/10.38161/978-5-7823-0731-8-2020-138-144.

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Abstract:
The modern stage of world economic and social development belongs to a post-industrial society.At this stage, scientific knowledge and information technology are being integrated.The development of information technology, changing business processes, accumulating huge amounts of data leads toThe digital economy is developing with a consumer-oriented focus, so the benefits ofThe consumer is becoming more powerful, his behaviors are changing.This requires changing marketing technologies, tools to work in the market, ways to interact with customers.Marketers should actively use the results of the digital revolution in their activities.
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Sang, Liubo. "Livestream Marketing and Digital Transformation of Enterprise Marketing Mode." In Fifth International Conference on Economic and Business Management (FEBM 2020). Paris, France: Atlantis Press, 2020. http://dx.doi.org/10.2991/aebmr.k.201211.037.

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Farahat, Ayman, and James Shanahan. "Econometric analysis and digital marketing." In the sixth ACM international conference. New York, New York, USA: ACM Press, 2013. http://dx.doi.org/10.1145/2433396.2433502.

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Malar, P. Jaya Mary A. Jaya. "Innovative digital marketing trends 2016." In 2016 International Conference on Electrical, Electronics, and Optimization Techniques (ICEEOT). IEEE, 2016. http://dx.doi.org/10.1109/iceeot.2016.7755578.

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Malar, P. Jaya Mary A. Jaya. "Innovative digital marketing trends 2016." In 2016 International Conference on Electrical, Electronics, and Optimization Techniques (ICEEOT). IEEE, 2016. http://dx.doi.org/10.1109/iceeot.2016.7755648.

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Sheremetyeva, E. N. "Digital Marketing And Digital Transformation Of The University." In Global Challenges and Prospects of The Modern Economic Development. European Publisher, 2021. http://dx.doi.org/10.15405/epsbs.2021.04.02.20.

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Bengel, Andy, Amin Shawki, and Dippy Aggarwal. "Simplifying web analytics for digital marketing." In 2015 IEEE International Conference on Big Data (Big Data). IEEE, 2015. http://dx.doi.org/10.1109/bigdata.2015.7363968.

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Reports on the topic "8Ps do marketing digital"

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Camacho Rodríguez, Luz Dary. Marketing digital en las pymes. Universidad Nacional Abierta y a Distancia, November 2019. http://dx.doi.org/10.22490/ecacen.3489.

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Jai, Tun-Min (Catherine). Bring the Real-World Digital Marketing Experience to Classroom: Google Online Marketing Challenge. Ames: Iowa State University, Digital Repository, 2017. http://dx.doi.org/10.31274/itaa_proceedings-180814-392.

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Sarmina Peña, Gladys, Yudith Caicedo, and Silvio Augusto Delgado. Importancia de implementar el marketing digital en las pymes Colombianas frente al tratado de libre comercio con Estados Unidos. Universidad Nacional Abierta y a Distancia, 2017. http://dx.doi.org/10.22490/ecacen.2558.

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Under the radar: Harmful industries’ digital marketing to Australian children. VicHealth, November 2020. http://dx.doi.org/10.37309/2020.ci910.

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Enhancing the Digital Platform Viazi Soko to Support Seed and Potato Marketing in Kenya. International Potato Center, 2020. http://dx.doi.org/10.4160/9789290605713.

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